Hockey taught me thisthe giving back hat trick

Toronto, CanadaSept 22nd, 2015

Presented by

Wayne DunnProfessor of Practice in CSR (McGill University)

President & Founder

Hockey players give….150% effort & commitment to make a career in hockey

And give back to society

• Support youth, minor hockey & other sports

• Charities

• Support community causes

• And much, much more

• Every player, every team,

all the time

Skills and Influencereach beyond hockey and into post-hockey

• The NHL and players have incredible reach and impact

• 16% of North Americans follow science

• 80% follow sports Numbers from 2012-2013 season

And what does all that have to do with me?

The world of business & NGOs has changed

• Increasing complexity and risk

• Locally, nationally & internationally

• Growing demand to engage and to create value for society & environment

• NGOs and development agencies are moving beyond philanthropy and charity to meaningful engagement and collaboration, including with business

You think business is easy?

Social value imperativeapplies across industry, sector & geography

The League is in the game too• World leader in sustainability in professional sports

• Increasing social commitment and contribution

• 250+ charities and community causes supported each year by the League, its teams and players.

• 320,000 meals In the first two years of the League’s Food Recovery Initiative,

• 30,000,000 gallons of water – restored by the NHL Water Restoration

• #1 - NHL is the only Sports League/Federation in the world to do sustainability report

• #1 – The single most important and largest sustainability initiative of any sports league/federation

• 17th largest Green Power user in the United States

• First Sports League/Federation in the world to voluntarily disclose carbon/GHG footprint

• Ramping up and coming together for Centennial

And the game is called…

• Corporate Social Responsibility

• Sustainability

• Social Responsibility

• etc

Has giving back given you marketable skills?

• Experience working with communities, publics & charities

• Influence and network

• History of service

Companies want to increase engagement and social value

Where/how to start

• Make sure this line of work is interesting and you can be passionate about it

• Learn more about how/where companies and NGOs engage with community and think about how you could help them do it better

• Find companies and NGOs who are doing work you could be passionate about

• Think about how you could be valuable for them and their objectives

• Start conversations with them to learn more and see if there might be a fit

• Remember, you may start by volunteering but it is important to transition to income

Discussion, Debate, Challenges, Questions, Jokes, Improvisation….

More information

Wayne Dunnwayne@csrtraininginstitute.com

The giving back hat trick

1. Good for the community

2. Good for the game

3. Good for my career

If you are interested in more…upcoming executive training sessions

NHL Alumni Association Bursary50% of Registration Fee

Some examples

The following slides contain some examples of companies and businesses engaging and giving back

You want Green with that Slapshot?• Environmental impact (green

power & 20% energy use reduction)

• Industry leadership• Cost managementEveryone wins!• Shareholder value• Societal value• Reduced GHG

Good hockey too (Leafs?)

The NHL's commitment to use 100 percent renewable energy is a hat trick for clean air, our health, and our climate," said EPA Administrator Gina McCarthy

How much water did that Strawberry Cost?

• Global commons costs are internalizing

• Improved natural capital management• Shareholder value

• Societal value

• Resource usage

Solving input costs & forex risktransforming communities & agriculture

• Forex risk (Ghana Cedi:USD)

• Input costs (local content)

• Market differentiation

Everyone wins!• Shareholder value

• Societal value

• Reduced GHG

Good beer too

Extracting the resourcesproviding the resources

• Lundin Group (11 extractive sector companies)

• Lundin Foundation• VC approach to investing• Sustainable support to local enterprise &

development• Leverage other opportunities

Everyone wins!• Lundin Group (and all the companies)• Local communities & economies• Lundin Foundation• Other development partners

Get the beerreduce the waste

• Zero Landfill target

• Beer from can/not container

• Reduced waste

• 2,500 hours pouring time saved!

Everyone wins!• Reduced cost, cleanup &

disposal• Less packaging/waste

Triple header impactlimited promotion! (yes, this is that Nike)

• Support to community athletics & athletes

• Support to hi-performance athletes

• Support to communities where products are made

• Limited communication and promotion!

I’m hungry, you’re hungrysupporting community & social causes

• Company wide support (2,000 locations)

• Leverages customer support

• Waste Value (waste=fuel)

Everyone wins!• Shareholder value

• Societal value

Get your caffeine fixenergize a rural community

• Ethical trading

• Responsible growing

• Increasing focus on community, society & environment

Everyone wins!• Shareholder value

• Societal value

• Sustainable farming

Amazing productIncredible impact

• Social purpose venture

• Linking end-user to product source

• Direct support to women, children, families & communities• Shareholder value

• Societal value

• Supply chain value

• Reduced deforestation

Creating an Industrytransforming an economy

• Robust social licence

• Building supply chains & local economies

• Relationships drive acceptance and operational efficiencies• Shareholder value

• Societal value

No rocket sciencePlenty of sweat, commitment & innovation

Industry/Sector Company Shareholder Value Societal Value Environment

Agriculture Driscoll’s Market positioning Cost

Water (scarce & shared resource)

Water use

Extractives Cameco Societal acceptance HR Costs

Employment Supply Chain Education

Beverages (Guinness) Guinness Input costs Forex risk Market positioning

Poverty reduction Agriculture development

Reduced GHG

Professional Sports League NHL Reduced operational cost Reduced GHGReduced overall energy usage

Restaurant Panera Bread Market positioning Customer loyalty

Foodbank support Reduced waste

Facilities Management Vancouver Canucks Reduced cost Less packaging & waste

Sports & Entertainment Arena OpsCanucks/Beer

Foundation Lundin Foundation Lundin Group Economic development

Social Purpose Venture Baraka Supplies Product positioning Customer loyalty

Women & development Education

Athletic Equipment & Supplies Nike Marketing Image resilience (potential)

Community sports Community Development