sports fan 2014 hockey nhl
DESCRIPTION
From SBRTRANSCRIPT
Table of contents
Summary: Attended or Watched (any)
Fan Activity by Sport Category: Total Fans
Fan Activity by Sport Category: Attendance
Fan Activity by Sport Category: Mobile Usage
Fan Activity by Sport Category: Smart Phone Usage
Fan Activity by Sport Category: Tablet Usage
Fan Activity by Sport Category: Facebook Usage
Fan Activity by Sport Category: Twitter Usage
Attended/Watched/Social Media:
Attended/Watched:
Watched:
Gender/Age of those Attended/Watched (any): Hockey: NHL
Gender of those Attended/Watched (any): Hockey: NHL
Respondent Age of those Attended/Watched (any): Hockey: NHL
Household Income of those Attended/Watched (any): Hockey: NHL
Region of those Attended/Watched (any): Hockey: NHL
Participation in Hockey of those Attended/Watched (any): Hockey: NHL
Sponsorship Influence of those Attended/Watched (any): Hockey: NHL
Facebook and Twitter Usage of those Attended/Watched (any): Hockey: NHL
Facebook Usage of those Attended/Watched (any): Hockey: NHL
Twitter Usage of those Attended/Watched (any): Hockey: NHL
Cell Phone/Tablet Ownership of those Attended/Watched (any): Hockey: NHL
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Summary Attended or Watched
Fan Activity Total Fans
Fan Activity Attendance
Fan Activity Mobile Usage
Fan Activity Smart Phone Usage
Fan Activity Tablet Usage
Fan Activity Facebook Usage
Fan Activity Twitter Usage
Attend-Watch-Social Media
Attended or Watched
Watched
Gender-Age
Gender
Age
Income
Region
Participation
Sponsorship
Facebook-Twitter Usage
Facebook Usage
Twitter Usage
Cell Phone-Tablet Ownership
Phone-Tablet Usage Attending
Phone-Tablet Usage Watching
Activities on Computer-Mobile
Activities On Computer
Activities On Tablet
Activities On Smart Phone
Activities On Phone-Tablet
Spending on Sports Logo Apparel:
Sports Logo Apparel Bought at Store/Stadium/Arena or Online:
Device Used to Purchase Sports Logo Apparel Online:
Sports Logo Apparel Place of Purchase:
Spending on Sports Logo Apparel Store/Stadium/Arena or Online:
Spending on Sports Logo Apparel Using Computer/Tablet/Smart Phone:
Spending on Sports Logo Apparel:
Spending on Sports Logo Apparel:
Spending on Sports Logo Apparel:
Spending on Sports Logo Apparel:
Spending on Sports Logo Apparel:
Spending on Sports Logo Apparel:
Amount Spent
Store-Stadium or Online
Device Used Online Purchase
Place of Purchase
Amount Spent at Store-Online
Amount Spent by Device
Amount Spent at Outlets
Spending Gender-Age
Spending Gender
Spending Age
Spending Income
Spending Region
Sports Fan/Social Media Report 2014Summary: Attended or Watched (any)
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestTotal US (age 13+) 264446 129232 135214 19689 32606 43099 61437 107614 57034 66642 81594 59175 47442 58522 100013 58469
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 48.9 51.1 7.4 12.3 16.3 23.2 40.7 21.6 25.2 30.9 22.4 17.9 22.1 37.8 22.1
Attended/Watched any sport at least once 168554 86625 81930 11073 17260 28046 37306 74869 31865 40234 55473 40982 29906 39760 62189 3669963.7 67.0 60.6 56.2 52.9 65.1 60.7 69.6 55.9 60.4 68.0 69.3 63.0 67.9 62.2 62.8
100.0 51.4 48.6 6.6 10.2 16.6 22.1 44.4 18.9 23.9 32.9 24.3 17.7 23.6 36.9 21.8100 105 95 88 83 102 95 109 88 95 107 109 99 107 98 98
Attended/Watched any sport more than once 165280 85567 79714 10783 16898 27662 36541 73397 30894 39131 54892 40363 29521 39014 61183 3556362.5 66.2 59.0 54.8 51.8 64.2 59.5 68.2 54.2 58.7 67.3 68.2 62.2 66.7 61.2 60.8
100.0 51.8 48.2 6.5 10.2 16.7 22.1 44.4 18.7 23.7 33.2 24.4 17.9 23.6 37.0 21.5100 106 94 88 83 103 95 109 87 94 108 109 100 107 98 97
Auto Racing: Indy Car 28404 17893 10512 1601 1739 3536 6843 14685 5602 7117 9007 6678 3416 6856 11987 614510.7 13.8 7.8 8.1 5.3 8.2 11.1 13.6 9.8 10.7 11.0 11.3 7.2 11.7 12.0 10.5
100.0 63.0 37.0 5.6 6.1 12.4 24.1 51.7 19.7 25.1 31.7 23.5 12.0 24.1 42.2 21.6100 129 72 76 50 76 104 127 91 99 103 105 67 109 112 98
Auto Racing: NASCAR Sprint Cup/Nationwide Series 41884 25969 15914 2989 2408 6898 9604 19984 7924 11494 12596 9870 5675 9801 18005 840215.8 20.1 11.8 15.2 7.4 16.0 15.6 18.6 13.9 17.2 15.4 16.7 12.0 16.7 18.0 14.4
100.0 62.0 38.0 7.1 5.8 16.5 22.9 47.7 18.9 27.4 30.1 23.6 13.6 23.4 43.0 20.1100 127 74 96 47 101 99 117 88 109 97 105 76 106 114 91
Baseball: MLB 110975 60681 50294 4933 11834 18986 23789 51433 18438 23656 38206 30674 21220 29136 36029 2459042.0 47.0 37.2 25.1 36.3 44.1 38.7 47.8 32.3 35.5 46.8 51.8 44.7 49.8 36.0 42.1
100.0 54.7 45.3 4.4 10.7 17.1 21.4 46.3 16.6 21.3 34.4 27.6 19.1 26.3 32.5 22.2100 112 89 60 86 105 92 114 77 85 112 124 107 119 86 100
Baseball: Minor League 31209 17593 13616 2051 3839 5514 7375 12430 4316 7399 10010 9484 6328 7602 11121 615711.8 13.6 10.1 10.4 11.8 12.8 12.0 11.6 7.6 11.1 12.3 16.0 13.3 13.0 11.1 10.5
100.0 56.4 43.6 6.6 12.3 17.7 23.6 39.8 13.8 23.7 32.1 30.4 20.3 24.4 35.6 19.7100 115 85 88 100 108 102 98 64 94 104 136 113 110 94 89
Basketball: NBA 76026 46019 30007 5400 9341 15136 16507 29643 12540 15785 27104 20598 12130 18520 28064 1731328.7 35.6 22.2 27.4 28.6 35.1 26.9 27.5 22.0 23.7 33.2 34.8 25.6 31.6 28.1 29.6
100.0 60.5 39.5 7.1 12.3 19.9 21.7 39.0 16.5 20.8 35.7 27.1 16.0 24.4 36.9 22.8100 124 77 95 100 122 93 96 76 82 116 121 89 110 98 103
Basketball: WNBA 19527 12180 7347 1397 910 3147 4291 9783 3643 4974 6040 4870 3192 4994 7201 41407.4 9.4 5.4 7.1 2.8 7.3 7.0 9.1 6.4 7.5 7.4 8.2 6.7 8.5 7.2 7.1
100.0 62.4 37.6 7.2 4.7 16.1 22.0 50.1 18.7 25.5 30.9 24.9 16.3 25.6 36.9 21.2100 128 74 96 38 99 95 123 87 101 100 111 91 116 98 96
Basketball: College 73194 45227 27967 3813 8650 12521 15471 32739 10088 15161 25938 22007 11406 20912 28102 1277427.7 35.0 20.7 19.4 26.5 29.1 25.2 30.4 17.7 22.7 31.8 37.2 24.0 35.7 28.1 21.8
100.0 61.8 38.2 5.2 11.8 17.1 21.1 44.7 13.8 20.7 35.4 30.1 15.6 28.6 38.4 17.5100 126 75 70 96 105 91 110 64 82 115 134 87 129 102 79
Golf 62860 37092 25768 1450 4266 8297 12846 36001 8220 13853 21053 19733 10383 15812 25285 1137923.8 28.7 19.1 7.4 13.1 19.3 20.9 33.5 14.4 20.8 25.8 33.3 21.9 27.0 25.3 19.5
100.0 59.0 41.0 2.3 6.8 13.2 20.4 57.3 13.1 22.0 33.5 31.4 16.5 25.2 40.2 18.1100 121 80 31 55 81 88 141 61 87 109 140 92 114 106 82
Football: NFL 136627 74987 61640 8195 13822 22710 30564 61336 23893 31362 46908 34465 24224 33058 49983 2936251.7 58.0 45.6 41.6 42.4 52.7 49.7 57.0 41.9 47.1 57.5 58.2 51.1 56.5 50.0 50.2
100.0 54.9 45.1 6.0 10.1 16.6 22.4 44.9 17.5 23.0 34.3 25.2 17.7 24.2 36.6 21.5100 112 88 81 82 102 96 110 81 91 111 113 99 109 97 97
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Summary: Attended or Watched (any)
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Football: College 109116 64140 44976 6187 11731 17476 23366 50356 16980 24540 38303 29294 15703 27325 46096 1999241.3 49.6 33.3 31.4 36.0 40.5 38.0 46.8 29.8 36.8 46.9 49.5 33.1 46.7 46.1 34.2
100.0 58.8 41.2 5.7 10.8 16.0 21.4 46.1 15.6 22.5 35.1 26.8 14.4 25.0 42.2 18.3100 120 81 76 87 98 92 113 72 89 114 120 80 113 112 83
Football: High School 39933 22596 17337 7200 4134 4695 10244 13659 5622 9010 15194 10107 5914 10228 16443 734815.1 17.5 12.8 36.6 12.7 10.9 16.7 12.7 9.9 13.5 18.6 17.1 12.5 17.5 16.4 12.6
100.0 56.6 43.4 18.0 10.4 11.8 25.7 34.2 14.1 22.6 38.0 25.3 14.8 25.6 41.2 18.4100 116 85 242 84 72 110 84 65 90 123 113 83 116 109 83
Hockey: NHL 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 1171822.5 28.6 16.8 15.9 20.7 26.0 24.1 22.0 15.1 18.6 25.0 30.7 31.5 27.8 16.6 20.0
100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7100 127 74 71 92 115 107 98 67 82 111 136 140 123 74 89
Hockey: Minor League 12346 7093 5253 546 1710 3148 3183 3759 1712 2698 4168 3769 3115 3425 3860 19464.7 5.5 3.9 2.8 5.2 7.3 5.2 3.5 3.0 4.0 5.1 6.4 6.6 5.9 3.9 3.3
100.0 57.4 42.6 4.4 13.9 25.5 25.8 30.4 13.9 21.8 33.8 30.5 25.2 27.7 31.3 15.8100 118 83 59 112 156 111 75 64 87 109 136 141 125 83 71
Lacrosse: MLL, NLL 7302 5114 2188 611 1018 1051 1612 3012 718 1097 2784 2704 2269 1040 2830 11632.8 4.0 1.6 3.1 3.1 2.4 2.6 2.8 1.3 1.6 3.4 4.6 4.8 1.8 2.8 2.0
100.0 70.0 30.0 8.4 13.9 14.4 22.1 41.2 9.8 15.0 38.1 37.0 31.1 14.2 38.8 15.9100 143 59 112 113 88 95 101 46 60 124 165 173 64 102 72
Mixed Martial Arts 25308 16774 8534 1963 2822 6386 7633 6504 4390 7008 8331 5579 3734 5246 9542 67869.6 13.0 6.3 10.0 8.7 14.8 12.4 6.0 7.7 10.5 10.2 9.4 7.9 9.0 9.5 11.6
100.0 66.3 33.7 7.8 11.2 25.2 30.2 25.7 17.3 27.7 32.9 22.0 14.8 20.7 37.7 26.8100 136 66 104 90 155 130 63 80 110 107 99 82 94 100 121
Running 22991 12307 10685 2128 2327 4496 5424 8616 3658 6333 7460 5539 4573 4393 9625 44008.7 9.5 7.9 10.8 7.1 10.4 8.8 8.0 6.4 9.5 9.1 9.4 9.6 7.5 9.6 7.5
100.0 53.5 46.5 9.3 10.1 19.6 23.6 37.5 15.9 27.5 32.4 24.1 19.9 19.1 41.9 19.1100 110 91 124 82 120 102 92 74 109 105 108 111 86 111 87
Soccer: MLS 39484 23595 15889 1941 5053 7754 9638 15099 4766 8730 14004 11985 7339 8427 13568 1015014.9 18.3 11.8 9.9 15.5 18.0 15.7 14.0 8.4 13.1 17.2 20.3 15.5 14.4 13.6 17.4
100.0 59.8 40.2 4.9 12.8 19.6 24.4 38.2 12.1 22.1 35.5 30.4 18.6 21.3 34.4 25.7100 122 79 66 104 120 105 94 56 88 115 136 104 96 91 116
Soccer: Non-USA 35407 23247 12160 2169 5054 7251 8175 12759 4560 7961 12832 10054 7359 7475 13305 726913.4 18.0 9.0 11.0 15.5 16.8 13.3 11.9 8.0 11.9 15.7 17.0 15.5 12.8 13.3 12.4
100.0 65.7 34.3 6.1 14.3 20.5 23.1 36.0 12.9 22.5 36.2 28.4 20.8 21.1 37.6 20.5100 134 67 82 116 126 99 89 60 89 117 127 116 95 99 93
Soccer: World Cup 81628 46352 35276 4688 10675 15242 17869 33155 11268 17113 29705 23542 15274 17822 29330 1920230.9 35.9 26.1 23.8 32.7 35.4 29.1 30.8 19.8 25.7 36.4 39.8 32.2 30.5 29.3 32.8
100.0 56.8 43.2 5.7 13.1 18.7 21.9 40.6 13.8 21.0 36.4 28.8 18.7 21.8 35.9 23.5100 116 85 77 106 115 94 100 64 83 118 129 104 99 95 106
Tennis 58077 32432 25645 2356 5426 9074 11478 29743 9240 13027 20003 15807 10599 13168 22314 1199522.0 25.1 19.0 12.0 16.6 21.1 18.7 27.6 16.2 19.5 24.5 26.7 22.3 22.5 22.3 20.5
100.0 55.8 44.2 4.1 9.3 15.6 19.8 51.2 15.9 22.4 34.4 27.2 18.3 22.7 38.4 20.7100 114 86 54 76 96 85 126 74 89 112 122 102 102 102 93
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Total FansBase: Attended/Watched any sport at least once
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestAttended/Watched any sport at least once 168554 86625 81930 11073 17260 28046 37306 74869 31865 40234 55473 40982 29906 39760 62189 36699
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 51.4 48.6 6.6 10.2 16.6 22.1 44.4 18.9 23.9 32.9 24.3 17.7 23.6 36.9 21.8
Auto Racing: Indy Car 28404 17893 10512 1601 1739 3536 6843 14685 5602 7117 9007 6678 3416 6856 11987 614516.9 20.7 12.8 14.5 10.1 12.6 18.3 19.6 17.6 17.7 16.2 16.3 11.4 17.2 19.3 16.7
100.0 63.0 37.0 5.6 6.1 12.4 24.1 51.7 19.7 25.1 31.7 23.5 12.0 24.1 42.2 21.6100 123 76 86 60 75 109 116 104 105 96 97 68 102 114 99
Auto Racing: NASCAR Sprint Cup/Nationwide Series 41884 25969 15914 2989 2408 6898 9604 19984 7924 11494 12596 9870 5675 9801 18005 840224.8 30.0 19.4 27.0 14.0 24.6 25.7 26.7 24.9 28.6 22.7 24.1 19.0 24.7 29.0 22.9
100.0 62.0 38.0 7.1 5.8 16.5 22.9 47.7 18.9 27.4 30.1 23.6 13.6 23.4 43.0 20.1100 121 78 109 56 99 104 107 100 115 91 97 76 99 117 92
Baseball: MLB 110975 60681 50294 4933 11834 18986 23789 51433 18438 23656 38206 30674 21220 29136 36029 2459065.8 70.1 61.4 44.5 68.6 67.7 63.8 68.7 57.9 58.8 68.9 74.8 71.0 73.3 57.9 67.0
100.0 54.7 45.3 4.4 10.7 17.1 21.4 46.3 16.6 21.3 34.4 27.6 19.1 26.3 32.5 22.2100 106 93 68 104 103 97 104 88 89 105 114 108 111 88 102
Baseball: Minor League 31209 17593 13616 2051 3839 5514 7375 12430 4316 7399 10010 9484 6328 7602 11121 615718.5 20.3 16.6 18.5 22.2 19.7 19.8 16.6 13.5 18.4 18.0 23.1 21.2 19.1 17.9 16.8
100.0 56.4 43.6 6.6 12.3 17.7 23.6 39.8 13.8 23.7 32.1 30.4 20.3 24.4 35.6 19.7100 110 90 100 120 106 107 90 73 99 97 125 114 103 97 91
Basketball: NBA 76026 46019 30007 5400 9341 15136 16507 29643 12540 15785 27104 20598 12130 18520 28064 1731345.1 53.1 36.6 48.8 54.1 54.0 44.2 39.6 39.4 39.2 48.9 50.3 40.6 46.6 45.1 47.2
100.0 60.5 39.5 7.1 12.3 19.9 21.7 39.0 16.5 20.8 35.7 27.1 16.0 24.4 36.9 22.8100 118 81 108 120 120 98 88 87 87 108 111 90 103 100 105
Basketball: WNBA 19527 12180 7347 1397 910 3147 4291 9783 3643 4974 6040 4870 3192 4994 7201 414011.6 14.1 9.0 12.6 5.3 11.2 11.5 13.1 11.4 12.4 10.9 11.9 10.7 12.6 11.6 11.3
100.0 62.4 37.6 7.2 4.7 16.1 22.0 50.1 18.7 25.5 30.9 24.9 16.3 25.6 36.9 21.2100 121 77 109 45 97 99 113 99 107 94 103 92 108 100 97
Basketball: College 73194 45227 27967 3813 8650 12521 15471 32739 10088 15161 25938 22007 11406 20912 28102 1277443.4 52.2 34.1 34.4 50.1 44.6 41.5 43.7 31.7 37.7 46.8 53.7 38.1 52.6 45.2 34.8
100.0 61.8 38.2 5.2 11.8 17.1 21.1 44.7 13.8 20.7 35.4 30.1 15.6 28.6 38.4 17.5100 120 79 79 115 103 96 101 73 87 108 124 88 121 104 80
Golf 62860 37092 25768 1450 4266 8297 12846 36001 8220 13853 21053 19733 10383 15812 25285 1137937.3 42.8 31.5 13.1 24.7 29.6 34.4 48.1 25.8 34.4 38.0 48.1 34.7 39.8 40.7 31.0
100.0 59.0 41.0 2.3 6.8 13.2 20.4 57.3 13.1 22.0 33.5 31.4 16.5 25.2 40.2 18.1100 115 84 35 66 79 92 129 69 92 102 129 93 107 109 83
Football: NFL 136627 74987 61640 8195 13822 22710 30564 61336 23893 31362 46908 34465 24224 33058 49983 2936281.1 86.6 75.2 74.0 80.1 81.0 81.9 81.9 75.0 77.9 84.6 84.1 81.0 83.1 80.4 80.0
100.0 54.9 45.1 6.0 10.1 16.6 22.4 44.9 17.5 23.0 34.3 25.2 17.7 24.2 36.6 21.5100 107 93 91 99 100 101 101 93 96 104 104 100 103 99 99
Football: College 109116 64140 44976 6187 11731 17476 23366 50356 16980 24540 38303 29294 15703 27325 46096 1999264.7 74.0 54.9 55.9 68.0 62.3 62.6 67.3 53.3 61.0 69.0 71.5 52.5 68.7 74.1 54.5
100.0 58.8 41.2 5.7 10.8 16.0 21.4 46.1 15.6 22.5 35.1 26.8 14.4 25.0 42.2 18.3100 114 85 86 105 96 97 104 82 94 107 110 81 106 114 84
Football: High School 39933 22596 17337 7200 4134 4695 10244 13659 5622 9010 15194 10107 5914 10228 16443 734823.7 26.1 21.2 65.0 24.0 16.7 27.5 18.2 17.6 22.4 27.4 24.7 19.8 25.7 26.4 20.0
100.0 56.6 43.4 18.0 10.4 11.8 25.7 34.2 14.1 22.6 38.0 25.3 14.8 25.6 41.2 18.4100 110 89 274 101 71 116 77 74 95 116 104 83 109 112 85
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Total FansBase: Attended/Watched any sport at least once
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Hockey: NHL 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 1171835.3 42.6 27.7 28.3 39.1 39.9 39.7 31.7 27.1 30.7 36.8 44.3 50.0 40.9 26.7 31.9
100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7100 121 78 80 111 113 112 90 77 87 104 125 142 116 76 90
Hockey: Minor League 12346 7093 5253 546 1710 3148 3183 3759 1712 2698 4168 3769 3115 3425 3860 19467.3 8.2 6.4 4.9 9.9 11.2 8.5 5.0 5.4 6.7 7.5 9.2 10.4 8.6 6.2 5.3
100.0 57.4 42.6 4.4 13.9 25.5 25.8 30.4 13.9 21.8 33.8 30.5 25.2 27.7 31.3 15.8100 112 88 67 135 153 116 69 73 92 103 126 142 118 85 72
Lacrosse: MLL, NLL 7302 5114 2188 611 1018 1051 1612 3012 718 1097 2784 2704 2269 1040 2830 11634.3 5.9 2.7 5.5 5.9 3.7 4.3 4.0 2.3 2.7 5.0 6.6 7.6 2.6 4.6 3.2
100.0 70.0 30.0 8.4 13.9 14.4 22.1 41.2 9.8 15.0 38.1 37.0 31.1 14.2 38.8 15.9100 136 62 127 136 86 100 93 52 63 116 152 175 60 105 73
Mixed Martial Arts 25308 16774 8534 1963 2822 6386 7633 6504 4390 7008 8331 5579 3734 5246 9542 678615.0 19.4 10.4 17.7 16.3 22.8 20.5 8.7 13.8 17.4 15.0 13.6 12.5 13.2 15.3 18.5
100.0 66.3 33.7 7.8 11.2 25.2 30.2 25.7 17.3 27.7 32.9 22.0 14.8 20.7 37.7 26.8100 129 69 118 109 152 136 58 92 116 100 91 83 88 102 123
Running 22991 12307 10685 2128 2327 4496 5424 8616 3658 6333 7460 5539 4573 4393 9625 440013.6 14.2 13.0 19.2 13.5 16.0 14.5 11.5 11.5 15.7 13.4 13.5 15.3 11.0 15.5 12.0
100.0 53.5 46.5 9.3 10.1 19.6 23.6 37.5 15.9 27.5 32.4 24.1 19.9 19.1 41.9 19.1100 104 96 141 99 118 107 84 84 115 99 99 112 81 113 88
Soccer: MLS 39484 23595 15889 1941 5053 7754 9638 15099 4766 8730 14004 11985 7339 8427 13568 1015023.4 27.2 19.4 17.5 29.3 27.6 25.8 20.2 15.0 21.7 25.2 29.2 24.5 21.2 21.8 27.7
100.0 59.8 40.2 4.9 12.8 19.6 24.4 38.2 12.1 22.1 35.5 30.4 18.6 21.3 34.4 25.7100 116 83 75 125 118 110 86 64 93 108 125 105 90 93 118
Soccer: Non-USA 35407 23247 12160 2169 5054 7251 8175 12759 4560 7961 12832 10054 7359 7475 13305 726921.0 26.8 14.8 19.6 29.3 25.9 21.9 17.0 14.3 19.8 23.1 24.5 24.6 18.8 21.4 19.8
100.0 65.7 34.3 6.1 14.3 20.5 23.1 36.0 12.9 22.5 36.2 28.4 20.8 21.1 37.6 20.5100 128 71 93 139 123 104 81 68 94 110 117 117 89 102 94
Soccer: World Cup 81628 46352 35276 4688 10675 15242 17869 33155 11268 17113 29705 23542 15274 17822 29330 1920248.4 53.5 43.1 42.3 61.8 54.3 47.9 44.3 35.4 42.5 53.5 57.4 51.1 44.8 47.2 52.3
100.0 56.8 43.2 5.7 13.1 18.7 21.9 40.6 13.8 21.0 36.4 28.8 18.7 21.8 35.9 23.5100 110 89 87 128 112 99 91 73 88 111 119 105 93 97 108
Tennis 58077 32432 25645 2356 5426 9074 11478 29743 9240 13027 20003 15807 10599 13168 22314 1199534.5 37.4 31.3 21.3 31.4 32.4 30.8 39.7 29.0 32.4 36.1 38.6 35.4 33.1 35.9 32.7
100.0 55.8 44.2 4.1 9.3 15.6 19.8 51.2 15.9 22.4 34.4 27.2 18.3 22.7 38.4 20.7100 109 91 62 91 94 89 115 84 94 105 112 103 96 104 95
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: AttendanceBase: Attended any sport at least once
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestAttended any sport at least once 90337 48966 41370 7497 11725 18403 21649 31063 12024 18070 31736 28507 16545 22145 32173 19474
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 54.2 45.8 8.3 13.0 20.4 24.0 34.4 13.3 20.0 35.1 31.6 18.3 24.5 35.6 21.6
Auto Racing: Indy Car 2185 1563 621 78 423 550 658 475 349 340 944 552 153 477 1162 3932.4 3.2 1.5 1.0 3.6 3.0 3.0 1.5 2.9 1.9 3.0 1.9 0.9 2.2 3.6 2.0
100.0 71.6 28.4 3.6 19.4 25.2 30.1 21.8 16.0 15.6 43.2 25.2 7.0 21.8 53.2 18.0100 132 62 43 149 124 126 63 120 78 123 80 38 89 149 83
Auto Racing: NASCAR Sprint Cup/Nationwide Series 4838 2822 2016 379 360 1113 1255 1730 566 1498 1605 1169 390 1012 2644 7915.4 5.8 4.9 5.1 3.1 6.0 5.8 5.6 4.7 8.3 5.1 4.1 2.4 4.6 8.2 4.1
100.0 58.3 41.7 7.8 7.4 23.0 26.0 35.8 11.7 31.0 33.2 24.2 8.1 20.9 54.7 16.4100 108 91 94 57 113 108 104 88 155 94 77 44 85 153 76
Baseball: MLB 37441 21425 16016 926 5098 8134 8964 14320 3863 5747 13767 14064 7902 10622 10137 878041.4 43.8 38.7 12.3 43.5 44.2 41.4 46.1 32.1 31.8 43.4 49.3 47.8 48.0 31.5 45.1
100.0 57.2 42.8 2.5 13.6 21.7 23.9 38.2 10.3 15.3 36.8 37.6 21.1 28.4 27.1 23.5100 106 93 30 105 107 100 111 78 77 105 119 115 116 76 109
Baseball: Minor League 19287 11400 7887 720 2933 3900 4606 7127 2251 3641 6445 6951 3912 4849 7378 314921.4 23.3 19.1 9.6 25.0 21.2 21.3 22.9 18.7 20.1 20.3 24.4 23.6 21.9 22.9 16.2
100.0 59.1 40.9 3.7 15.2 20.2 23.9 37.0 11.7 18.9 33.4 36.0 20.3 25.1 38.3 16.3100 109 89 45 117 99 100 107 88 94 95 114 111 103 107 76
Basketball: NBA 13229 8961 4268 1046 2237 4487 2580 2879 1871 2287 5058 4013 2002 2941 5286 300014.6 18.3 10.3 14.0 19.1 24.4 11.9 9.3 15.6 12.7 15.9 14.1 12.1 13.3 16.4 15.4
100.0 67.7 32.3 7.9 16.9 33.9 19.5 21.8 14.1 17.3 38.2 30.3 15.1 22.2 40.0 22.7100 125 70 95 130 167 81 63 106 86 109 96 83 91 112 105
Basketball: WNBA 1393 781 612 62 239 256 258 579 208 224 562 399 198 172 836 1871.5 1.6 1.5 0.8 2.0 1.4 1.2 1.9 1.7 1.2 1.8 1.4 1.2 0.8 2.6 1.0
100.0 56.0 44.0 4.5 17.1 18.3 18.5 41.5 14.9 16.1 40.3 28.7 14.2 12.4 60.0 13.4100 103 96 54 132 90 77 121 112 81 115 91 77 50 169 62
Basketball: College 11519 7495 4023 343 2526 2492 2161 3997 1200 1277 4173 4868 1912 3564 4755 128712.8 15.3 9.7 4.6 21.5 13.5 10.0 12.9 10.0 7.1 13.2 17.1 11.6 16.1 14.8 6.6
100.0 65.1 34.9 3.0 21.9 21.6 18.8 34.7 10.4 11.1 36.2 42.3 16.6 30.9 41.3 11.2100 120 76 36 169 106 78 101 78 55 103 134 91 126 116 52
Golf 5063 2826 2237 147 595 744 831 2747 211 321 1834 2697 480 1365 2072 11475.6 5.8 5.4 2.0 5.1 4.0 3.8 8.8 1.8 1.8 5.8 9.5 2.9 6.2 6.4 5.9
100.0 55.8 44.2 2.9 11.7 14.7 16.4 54.2 4.2 6.3 36.2 53.3 9.5 27.0 40.9 22.6100 103 96 35 91 72 68 158 31 32 103 169 52 110 115 105
Football: NFL 18205 11167 7038 858 2134 4694 4907 5613 1358 3878 6769 6200 4138 4566 6281 321920.2 22.8 17.0 11.4 18.2 25.5 22.7 18.1 11.3 21.5 21.3 21.7 25.0 20.6 19.5 16.5
100.0 61.3 38.7 4.7 11.7 25.8 27.0 30.8 7.5 21.3 37.2 34.1 22.7 25.1 34.5 17.7100 113 84 57 90 127 112 90 56 106 106 108 124 102 97 82
Football: College 20613 12166 8447 879 4548 4932 4560 5694 1939 3675 7269 7730 1812 5655 9603 354322.8 24.8 20.4 11.7 38.8 26.8 21.1 18.3 16.1 20.3 22.9 27.1 11.0 25.5 29.8 18.2
100.0 59.0 41.0 4.3 22.1 23.9 22.1 27.6 9.4 17.8 35.3 37.5 8.8 27.4 46.6 17.2100 109 89 51 170 117 92 80 71 89 100 119 48 112 131 80
Football: High School 25709 13794 11915 5835 2701 3229 6856 7087 3123 5663 10283 6639 3892 6430 10700 468628.5 28.2 28.8 77.8 23.0 17.5 31.7 22.8 26.0 31.3 32.4 23.3 23.5 29.0 33.3 24.1
100.0 53.7 46.3 22.7 10.5 12.6 26.7 27.6 12.1 22.0 40.0 25.8 15.1 25.0 41.6 18.2100 99 101 274 81 62 111 80 91 110 114 82 83 102 117 85
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: AttendanceBase: Attended any sport at least once
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Hockey: NHL 12021 7280 4741 253 1354 2897 3829 3687 702 2618 4077 4625 3587 2816 2832 278613.3 14.9 11.5 3.4 11.6 15.7 17.7 11.9 5.8 14.5 12.8 16.2 21.7 12.7 8.8 14.3
100.0 60.6 39.4 2.1 11.3 24.1 31.9 30.7 5.8 21.8 33.9 38.5 29.8 23.4 23.6 23.2100 112 86 25 87 118 133 89 44 109 97 122 163 96 66 108
Hockey: Minor League 6752 3890 2862 181 1163 1423 1921 2064 669 1273 2171 2639 1997 2187 1953 6167.5 7.9 6.9 2.4 9.9 7.7 8.9 6.6 5.6 7.0 6.8 9.3 12.1 9.9 6.1 3.2
100.0 57.6 42.4 2.7 17.2 21.1 28.5 30.6 9.9 18.9 32.2 39.1 29.6 32.4 28.9 9.1100 106 93 32 133 103 119 89 74 94 92 124 161 132 81 42
Lacrosse: MLL, NLL 1155 783 371 110 90 155 293 507 50 216 397 491 475 599 801.3 1.6 0.9 1.5 0.8 0.8 1.4 1.6 0.4 1.2 1.3 1.7 2.9 1.9 0.4
100.0 67.8 32.2 9.5 7.8 13.5 25.4 43.9 4.4 18.7 34.4 42.6 41.2 51.9 6.9100 125 70 114 60 66 106 128 33 94 98 135 225 146 32
Mixed Martial Arts 2210 1539 671 188 122 612 708 579 194 264 1058 694 145 408 1084 5722.4 3.1 1.6 2.5 1.0 3.3 3.3 1.9 1.6 1.5 3.3 2.4 0.9 1.8 3.4 2.9
100.0 69.6 30.4 8.5 5.5 27.7 32.1 26.2 8.8 12.0 47.9 31.4 6.6 18.5 49.1 25.9100 128 66 103 42 136 134 76 66 60 136 99 36 75 138 120
Running 7825 3776 4049 860 910 2229 1999 1826 1240 2024 2614 1947 1406 1962 3025 14328.7 7.7 9.8 11.5 7.8 12.1 9.2 5.9 10.3 11.2 8.2 6.8 8.5 8.9 9.4 7.4
100.0 48.3 51.7 11.0 11.6 28.5 25.5 23.3 15.8 25.9 33.4 24.9 18.0 25.1 38.7 18.3100 89 113 132 90 140 107 68 119 129 95 79 98 102 109 85
Soccer: MLS 4257 1954 2302 248 729 1258 1389 632 235 702 1659 1661 689 1104 1275 11894.7 4.0 5.6 3.3 6.2 6.8 6.4 2.0 2.0 3.9 5.2 5.8 4.2 5.0 4.0 6.1
100.0 45.9 54.1 5.8 17.1 29.5 32.6 14.9 5.5 16.5 39.0 39.0 16.2 25.9 29.9 27.9100 85 118 70 132 145 136 43 41 83 111 124 88 106 84 130
Soccer: Non-USA 1953 1282 672 330 692 299 633 679 683 591 421 688 545 2992.2 2.6 1.6 2.8 3.8 1.4 2.0 3.8 2.2 2.1 2.5 3.1 1.7 1.5
100.0 65.6 34.4 16.9 35.4 15.3 32.4 34.8 35.0 30.3 21.5 35.2 27.9 15.3100 121 75 130 174 64 94 174 100 96 118 144 78 71
Soccer: World Cup 1459 1105 354 575 321 247 144 172 83 275 849 252 303 771 309 761.6 2.3 0.9 7.7 2.7 1.3 0.7 0.6 0.7 1.5 2.7 0.9 1.8 3.5 1.0 0.4
100.0 75.7 24.3 39.4 22.0 17.0 9.9 11.8 5.7 18.9 58.2 17.3 20.8 52.8 21.2 5.2100 140 53 474 169 83 41 34 43 94 166 55 114 216 59 24
Tennis 4654 2450 2204 339 776 521 897 2121 967 442 1881 1364 1249 653 1880 8715.2 5.0 5.3 4.5 6.6 2.8 4.1 6.8 8.0 2.4 5.9 4.8 7.6 3.0 5.8 4.5
100.0 52.6 47.4 7.3 16.7 11.2 19.3 45.6 20.8 9.5 40.4 29.3 26.8 14.0 40.4 18.7100 97 103 88 128 55 80 133 156 48 115 93 147 57 113 87
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Mobile UsageBase: Used Mobile Device for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUsed Mobile Device for sport-related activity 96684 51232 45452 7723 13394 21391 25937 28239 11848 21885 34001 28950 17315 22337 34853 22180
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 53.0 47.0 8.0 13.9 22.1 26.8 29.2 12.3 22.6 35.2 29.9 17.9 23.1 36.0 22.9
Auto Racing: Indy Car 15833 10223 5610 1441 1288 2381 5337 5386 2048 3641 5191 4953 1718 4148 6256 371116.4 20.0 12.3 18.7 9.6 11.1 20.6 19.1 17.3 16.6 15.3 17.1 9.9 18.6 18.0 16.7
100.0 64.6 35.4 9.1 8.1 15.0 33.7 34.0 12.9 23.0 32.8 31.3 10.8 26.2 39.5 23.4100 122 75 114 59 68 126 116 106 102 93 104 61 113 110 102
Auto Racing: NASCAR Sprint Cup/Nationwide Series 24191 15007 9183 2403 2128 4810 7381 7469 2882 6495 7626 7188 3132 6414 9456 518925.0 29.3 20.2 31.1 15.9 22.5 28.5 26.4 24.3 29.7 22.4 24.8 18.1 28.7 27.1 23.4
100.0 62.0 38.0 9.9 8.8 19.9 30.5 30.9 11.9 26.8 31.5 29.7 12.9 26.5 39.1 21.5100 117 81 124 64 90 114 106 97 119 90 99 72 115 108 94
Baseball: MLB 69306 38461 30845 3647 9680 15665 17877 22437 7682 13611 24739 23274 13270 17575 21852 1660871.7 75.1 67.9 47.2 72.3 73.2 68.9 79.5 64.8 62.2 72.8 80.4 76.6 78.7 62.7 74.9
100.0 55.5 44.5 5.3 14.0 22.6 25.8 32.4 11.1 19.6 35.7 33.6 19.1 25.4 31.5 24.0100 105 95 66 101 102 96 111 90 87 102 112 107 110 87 104
Baseball: Minor League 21929 12719 9210 1866 3350 4594 6326 5792 2100 4073 8154 7601 4507 5159 7804 446022.7 24.8 20.3 24.2 25.0 21.5 24.4 20.5 17.7 18.6 24.0 26.3 26.0 23.1 22.4 20.1
100.0 58.0 42.0 8.5 15.3 20.9 28.9 26.4 9.6 18.6 37.2 34.7 20.6 23.5 35.6 20.3100 109 89 107 110 95 108 90 78 82 106 116 115 102 99 89
Basketball: NBA 51913 31786 20127 4495 8098 12343 12555 14423 5986 10974 19158 15795 8980 12443 17985 1250553.7 62.0 44.3 58.2 60.5 57.7 48.4 51.1 50.5 50.1 56.3 54.6 51.9 55.7 51.6 56.4
100.0 61.2 38.8 8.7 15.6 23.8 24.2 27.8 11.5 21.1 36.9 30.4 17.3 24.0 34.6 24.1100 116 82 108 113 107 90 95 94 93 105 102 97 104 96 105
Basketball: WNBA 12442 8009 4433 1331 687 2695 3066 4662 1647 2985 4075 3734 2440 2406 4566 303012.9 15.6 9.8 17.2 5.1 12.6 11.8 16.5 13.9 13.6 12.0 12.9 14.1 10.8 13.1 13.7
100.0 64.4 35.6 10.7 5.5 21.7 24.6 37.5 13.2 24.0 32.8 30.0 19.6 19.3 36.7 24.4100 121 76 134 40 98 92 128 108 106 93 100 110 84 102 106
Basketball: College 49066 30671 18395 3180 7261 10594 12431 15601 4666 8892 18513 16995 8334 12958 18383 939250.7 59.9 40.5 41.2 54.2 49.5 47.9 55.2 39.4 40.6 54.4 58.7 48.1 58.0 52.7 42.3
100.0 62.5 37.5 6.5 14.8 21.6 25.3 31.8 9.5 18.1 37.7 34.6 17.0 26.4 37.5 19.1100 118 80 81 107 98 94 109 78 80 107 116 95 114 104 83
Golf 38157 23321 14837 1151 3578 7452 10555 15422 3090 6880 13244 14943 6289 9645 14499 772439.5 45.5 32.6 14.9 26.7 34.8 40.7 54.6 26.1 31.4 39.0 51.6 36.3 43.2 41.6 34.8
100.0 61.1 38.9 3.0 9.4 19.5 27.7 40.4 8.1 18.0 34.7 39.2 16.5 25.3 38.0 20.2100 115 83 38 68 88 103 138 66 80 99 131 92 109 105 88
Football: NFL 82328 45306 37022 6137 11093 17945 22400 24753 9839 17498 29676 25314 14971 19606 28995 1875785.2 88.4 81.5 79.5 82.8 83.9 86.4 87.7 83.0 80.0 87.3 87.4 86.5 87.8 83.2 84.6
100.0 55.0 45.0 7.5 13.5 21.8 27.2 30.1 12.0 21.3 36.0 30.7 18.2 23.8 35.2 22.8100 104 96 93 97 99 101 103 98 94 102 103 102 103 98 99
Football: College 69183 40396 28787 5230 9689 14242 18395 21627 7434 14545 25369 21835 10363 16709 28173 1393771.6 78.8 63.3 67.7 72.3 66.6 70.9 76.6 62.7 66.5 74.6 75.4 59.9 74.8 80.8 62.8
100.0 58.4 41.6 7.6 14.0 20.6 26.6 31.3 10.7 21.0 36.7 31.6 15.0 24.2 40.7 20.1100 110 89 95 101 93 99 107 88 93 104 105 84 105 113 88
Football: High School 28039 15648 12391 5722 3439 3774 8349 6755 2378 6613 10762 8287 4193 7094 11447 530629.0 30.5 27.3 74.1 25.7 17.6 32.2 23.9 20.1 30.2 31.7 28.6 24.2 31.8 32.8 23.9
100.0 55.8 44.2 20.4 12.3 13.5 29.8 24.1 8.5 23.6 38.4 29.6 15.0 25.3 40.8 18.9100 105 94 255 89 61 111 82 69 104 109 99 83 110 113 82
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Mobile UsageBase: Used Mobile Device for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Hockey: NHL 39864 24229 15635 2552 5548 9299 11212 11253 3968 7622 14548 13726 9925 10509 10987 844341.2 47.3 34.4 33.0 41.4 43.5 43.2 39.8 33.5 34.8 42.8 47.4 57.3 47.0 31.5 38.1
100.0 60.8 39.2 6.4 13.9 23.3 28.1 28.2 10.0 19.1 36.5 34.4 24.9 26.4 27.6 21.2100 115 83 80 100 105 105 97 81 84 104 115 139 114 76 92
Hockey: Minor League 8651 5138 3513 403 1453 2611 2334 1850 781 2152 2920 2798 2124 2389 2774 13648.9 10.0 7.7 5.2 10.8 12.2 9.0 6.6 6.6 9.8 8.6 9.7 12.3 10.7 8.0 6.2
100.0 59.4 40.6 4.7 16.8 30.2 27.0 21.4 9.0 24.9 33.7 32.3 24.5 27.6 32.1 15.8100 112 86 58 121 136 101 73 74 110 96 108 137 120 89 69
Lacrosse: MLL, NLL 5894 3965 1929 501 976 1051 1529 1837 399 976 2114 2404 1891 960 2000 10446.1 7.7 4.2 6.5 7.3 4.9 5.9 6.5 3.4 4.5 6.2 8.3 10.9 4.3 5.7 4.7
100.0 67.3 32.7 8.5 16.6 17.8 25.9 31.2 6.8 16.6 35.9 40.8 32.1 16.3 33.9 17.7100 127 70 106 120 81 97 107 55 73 102 136 179 70 94 77
Mixed Martial Arts 18108 11857 6251 1475 2357 5085 5930 3261 1945 5454 6249 4461 2630 4012 6573 489318.7 23.1 13.8 19.1 17.6 23.8 22.9 11.5 16.4 24.9 18.4 15.4 15.2 18.0 18.9 22.1
100.0 65.5 34.5 8.1 13.0 28.1 32.7 18.0 10.7 30.1 34.5 24.6 14.5 22.2 36.3 27.0100 124 73 102 94 127 122 62 88 133 98 82 81 96 101 118
Running 15944 8963 6981 1661 1862 3911 4371 4139 1642 4319 5539 4444 3695 2743 5925 358216.5 17.5 15.4 21.5 13.9 18.3 16.9 14.7 13.9 19.7 16.3 15.3 21.3 12.3 17.0 16.1
100.0 56.2 43.8 10.4 11.7 24.5 27.4 26.0 10.3 27.1 34.7 27.9 23.2 17.2 37.2 22.5100 106 93 130 84 111 102 89 84 120 99 93 129 74 103 98
Soccer: MLS 28872 17299 11573 1778 4470 6899 7996 7729 2497 6258 10316 9801 5559 6309 9564 744029.9 33.8 25.5 23.0 33.4 32.3 30.8 27.4 21.1 28.6 30.3 33.9 32.1 28.2 27.4 33.5
100.0 59.9 40.1 6.2 15.5 23.9 27.7 26.8 8.6 21.7 35.7 33.9 19.3 21.8 33.1 25.8100 113 85 77 112 108 103 92 71 96 102 113 108 95 92 112
Soccer: Non-USA 25749 16629 9119 1612 4520 6418 6662 6537 2268 5580 9820 8080 5231 5849 8762 590626.6 32.5 20.1 20.9 33.7 30.0 25.7 23.1 19.1 25.5 28.9 27.9 30.2 26.2 25.1 26.6
100.0 64.6 35.4 6.3 17.6 24.9 25.9 25.4 8.8 21.7 38.1 31.4 20.3 22.7 34.0 22.9100 122 75 78 127 113 96 87 72 96 108 105 113 98 94 100
Soccer: World Cup 56268 32098 24170 3675 9168 12608 14560 16257 5539 10996 21275 18459 10629 12506 19861 1327358.2 62.7 53.2 47.6 68.4 58.9 56.1 57.6 46.7 50.2 62.6 63.8 61.4 56.0 57.0 59.8
100.0 57.0 43.0 6.5 16.3 22.4 25.9 28.9 9.8 19.5 37.8 32.8 18.9 22.2 35.3 23.6100 108 91 82 118 101 96 99 80 86 108 110 105 96 98 103
Tennis 35299 20291 15008 1674 4522 7543 8834 12726 4160 7189 12181 11769 7154 7735 12280 813036.5 39.6 33.0 21.7 33.8 35.3 34.1 45.1 35.1 32.8 35.8 40.7 41.3 34.6 35.2 36.7
100.0 57.5 42.5 4.7 12.8 21.4 25.0 36.1 11.8 20.4 34.5 33.3 20.3 21.9 34.8 23.0100 108 90 59 92 97 93 123 96 90 98 111 113 95 97 100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Smart Phone UsageBase: Used Smart Phone for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUsed Smart Phone for sport-related activity 86178 46152 40026 6681 13049 20657 24012 21779 10422 19263 30518 25975 15097 19570 31680 19831
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 53.6 46.4 7.8 15.1 24.0 27.9 25.3 12.1 22.4 35.4 30.1 17.5 22.7 36.8 23.0
Auto Racing: Indy Car 14312 9438 4874 1372 1288 2381 4957 4315 1794 3132 4856 4530 1563 3697 5905 314816.6 20.4 12.2 20.5 9.9 11.5 20.6 19.8 17.2 16.3 15.9 17.4 10.4 18.9 18.6 15.9
100.0 65.9 34.1 9.6 9.0 16.6 34.6 30.1 12.5 21.9 33.9 31.6 10.9 25.8 41.3 22.0100 123 73 124 59 69 124 119 104 98 96 105 62 114 112 96
Auto Racing: NASCAR Sprint Cup/Nationwide Series 22033 13959 8075 2022 2128 4810 6692 6382 2509 5832 7071 6622 2809 5857 8777 459025.6 30.2 20.2 30.3 16.3 23.3 27.9 29.3 24.1 30.3 23.2 25.5 18.6 29.9 27.7 23.1
100.0 63.4 36.6 9.2 9.7 21.8 30.4 29.0 11.4 26.5 32.1 30.1 12.7 26.6 39.8 20.8100 118 79 118 64 91 109 115 94 118 91 100 73 117 108 91
Baseball: MLB 62190 34792 27398 3027 9558 15207 16620 17777 6601 12214 22275 21100 11804 15631 20045 1471072.2 75.4 68.4 45.3 73.3 73.6 69.2 81.6 63.3 63.4 73.0 81.2 78.2 79.9 63.3 74.2
100.0 55.9 44.1 4.9 15.4 24.5 26.7 28.6 10.6 19.6 35.8 33.9 19.0 25.1 32.2 23.7100 104 95 63 102 102 96 113 88 88 101 113 108 111 88 103
Baseball: Minor League 20532 12022 8510 1797 3280 4507 5956 4992 1958 3736 7468 7370 4034 4789 7682 402723.8 26.0 21.3 26.9 25.1 21.8 24.8 22.9 18.8 19.4 24.5 28.4 26.7 24.5 24.2 20.3
100.0 58.6 41.4 8.8 16.0 22.0 29.0 24.3 9.5 18.2 36.4 35.9 19.6 23.3 37.4 19.6100 109 89 113 106 92 104 96 79 81 103 119 112 103 102 85
Basketball: NBA 47351 29091 18260 3656 7810 11979 11558 12348 5241 9789 17771 14551 8109 11133 16591 1151854.9 63.0 45.6 54.7 59.8 58.0 48.1 56.7 50.3 50.8 58.2 56.0 53.7 56.9 52.4 58.1
100.0 61.4 38.6 7.7 16.5 25.3 24.4 26.1 11.1 20.7 37.5 30.7 17.1 23.5 35.0 24.3100 115 83 100 109 106 88 103 92 92 106 102 98 104 95 106
Basketball: WNBA 10979 7183 3797 1264 687 2514 2837 3677 1341 2766 3427 3445 2010 1958 4246 276612.7 15.6 9.5 18.9 5.3 12.2 11.8 16.9 12.9 14.4 11.2 13.3 13.3 10.0 13.4 13.9
100.0 65.4 34.6 11.5 6.3 22.9 25.8 33.5 12.2 25.2 31.2 31.4 18.3 17.8 38.7 25.2100 122 74 149 41 96 93 133 101 113 88 104 104 79 105 109
Basketball: College 44759 28476 16284 2903 7152 10319 11639 12746 3994 8330 16890 15546 7449 11294 17318 869851.9 61.7 40.7 43.4 54.8 50.0 48.5 58.5 38.3 43.2 55.3 59.8 49.3 57.7 54.7 43.9
100.0 63.6 36.4 6.5 16.0 23.1 26.0 28.5 8.9 18.6 37.7 34.7 16.6 25.2 38.7 19.4100 119 78 84 106 96 93 113 74 83 107 115 95 111 105 84
Golf 33608 21127 12481 1082 3578 7229 9946 11774 2550 6018 11592 13448 5626 8148 13189 664539.0 45.8 31.2 16.2 27.4 35.0 41.4 54.1 24.5 31.2 38.0 51.8 37.3 41.6 41.6 33.5
100.0 62.9 37.1 3.2 10.6 21.5 29.6 35.0 7.6 17.9 34.5 40.0 16.7 24.2 39.2 19.8100 117 80 42 70 90 106 139 63 80 97 133 96 107 107 86
Football: NFL 73779 40978 32801 5231 10917 17211 20865 19555 8625 15499 26834 22822 13025 17276 26578 1690085.6 88.8 81.9 78.3 83.7 83.3 86.9 89.8 82.8 80.5 87.9 87.9 86.3 88.3 83.9 85.2
100.0 55.5 44.5 7.1 14.8 23.3 28.3 26.5 11.7 21.0 36.4 30.9 17.7 23.4 36.0 22.9100 104 96 91 98 97 101 105 97 94 103 103 101 103 98 100
Football: College 62158 36816 25342 4775 9564 13817 17072 16930 6478 12772 22847 20062 9223 14601 25622 1271372.1 79.8 63.3 71.5 73.3 66.9 71.1 77.7 62.2 66.3 74.9 77.2 61.1 74.6 80.9 64.1
100.0 59.2 40.8 7.7 15.4 22.2 27.5 27.2 10.4 20.5 36.8 32.3 14.8 23.5 41.2 20.5100 111 88 99 102 93 99 108 86 92 104 107 85 103 112 89
Football: High School 25637 14597 11040 5310 3314 3743 7655 5615 2001 5760 10060 7816 3863 6169 10680 492429.7 31.6 27.6 79.5 25.4 18.1 31.9 25.8 19.2 29.9 33.0 30.1 25.6 31.5 33.7 24.8
100.0 56.9 43.1 20.7 12.9 14.6 29.9 21.9 7.8 22.5 39.2 30.5 15.1 24.1 41.7 19.2100 106 93 267 85 61 107 87 65 101 111 101 86 106 113 83
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Smart Phone UsageBase: Used Smart Phone for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Hockey: NHL 35795 21601 14194 1965 5497 9052 10265 9016 3390 6644 13389 12371 8776 9428 9964 762741.5 46.8 35.5 29.4 42.1 43.8 42.7 41.4 32.5 34.5 43.9 47.6 58.1 48.2 31.5 38.5
100.0 60.3 39.7 5.5 15.4 25.3 28.7 25.2 9.5 18.6 37.4 34.6 24.5 26.3 27.8 21.3100 113 85 71 101 106 103 100 78 83 106 115 140 116 76 93
Hockey: Minor League 8146 4787 3359 403 1453 2571 2079 1640 718 1980 2920 2528 1993 2222 2679 12529.5 10.4 8.4 6.0 11.1 12.4 8.7 7.5 6.9 10.3 9.6 9.7 13.2 11.4 8.5 6.3
100.0 58.8 41.2 4.9 17.8 31.6 25.5 20.1 8.8 24.3 35.8 31.0 24.5 27.3 32.9 15.4100 110 89 64 118 132 92 80 73 109 101 103 140 120 89 67
Lacrosse: MLL, NLL 5394 3630 1765 388 976 1051 1404 1575 376 789 2075 2155 1828 853 1717 9976.3 7.9 4.4 5.8 7.5 5.1 5.8 7.2 3.6 4.1 6.8 8.3 12.1 4.4 5.4 5.0
100.0 67.3 32.7 7.2 18.1 19.5 26.0 29.2 7.0 14.6 38.5 39.9 33.9 15.8 31.8 18.5100 126 70 93 120 81 93 116 58 65 109 133 193 70 87 80
Mixed Martial Arts 16845 11204 5641 1318 2263 4981 5449 2834 1794 5051 5916 4084 2524 3805 5978 453819.5 24.3 14.1 19.7 17.3 24.1 22.7 13.0 17.2 26.2 19.4 15.7 16.7 19.4 18.9 22.9
100.0 66.5 33.5 7.8 13.4 29.6 32.3 16.8 10.6 30.0 35.1 24.2 15.0 22.6 35.5 26.9100 124 72 101 89 123 116 67 88 134 99 80 86 99 97 117
Running 14278 7912 6366 1124 1824 3794 4120 3416 1541 3519 5058 4160 3196 2405 5414 326316.6 17.1 15.9 16.8 14.0 18.4 17.2 15.7 14.8 18.3 16.6 16.0 21.2 12.3 17.1 16.5
100.0 55.4 44.6 7.9 12.8 26.6 28.9 23.9 10.8 24.6 35.4 29.1 22.4 16.8 37.9 22.9100 103 96 102 84 111 104 95 89 110 100 97 128 74 103 99
Soccer: MLS 26916 15987 10929 1483 4470 6730 7295 6938 2251 5669 9748 9248 4905 5947 9149 691531.2 34.6 27.3 22.2 34.3 32.6 30.4 31.9 21.6 29.4 31.9 35.6 32.5 30.4 28.9 34.9
100.0 59.4 40.6 5.5 16.6 25.0 27.1 25.8 8.4 21.1 36.2 34.4 18.2 22.1 34.0 25.7100 111 87 71 110 104 97 102 69 94 102 114 104 97 92 112
Soccer: Non-USA 24043 15624 8419 1450 4483 6309 6126 5675 2050 5074 9359 7560 4689 5564 8401 538927.9 33.9 21.0 21.7 34.4 30.5 25.5 26.1 19.7 26.3 30.7 29.1 31.1 28.4 26.5 27.2
100.0 65.0 35.0 6.0 18.6 26.2 25.5 23.6 8.5 21.1 38.9 31.4 19.5 23.1 34.9 22.4100 121 75 78 123 109 91 93 71 94 110 104 111 102 95 97
Soccer: World Cup 51702 29755 21947 3297 9009 12219 13616 13561 4875 9705 19761 17362 9458 11464 18711 1206860.0 64.5 54.8 49.3 69.0 59.2 56.7 62.3 46.8 50.4 64.8 66.8 62.6 58.6 59.1 60.9
100.0 57.6 42.4 6.4 17.4 23.6 26.3 26.2 9.4 18.8 38.2 33.6 18.3 22.2 36.2 23.3100 107 91 82 115 99 95 104 78 84 108 111 104 98 98 101
Tennis 31483 18422 13062 1396 4400 7308 8353 10027 3560 6292 10922 10710 6225 6819 11183 725636.5 39.9 32.6 20.9 33.7 35.4 34.8 46.0 34.2 32.7 35.8 41.2 41.2 34.8 35.3 36.6
100.0 58.5 41.5 4.4 14.0 23.2 26.5 31.8 11.3 20.0 34.7 34.0 19.8 21.7 35.5 23.0100 109 89 57 92 97 95 126 93 89 98 113 113 95 97 100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Tablet UsageBase: Used Tablet for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUsed Tablet for sport-related activity 55268 29145 26124 4334 6714 12119 14650 17452 6339 11846 19039 18044 10316 12153 20571 12228
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.7 47.3 7.8 12.1 21.9 26.5 31.6 11.5 21.4 34.4 32.6 18.7 22.0 37.2 22.1
Auto Racing: Indy Car 10324 6618 3707 1137 773 1886 3010 3519 1042 2327 3536 3420 1163 2363 4394 240418.7 22.7 14.2 26.2 11.5 15.6 20.5 20.2 16.4 19.6 18.6 19.0 11.3 19.4 21.4 19.7
100.0 64.1 35.9 11.0 7.5 18.3 29.2 34.1 10.1 22.5 34.2 33.1 11.3 22.9 42.6 23.3100 122 76 140 62 83 110 108 88 105 99 101 60 104 114 105
Auto Racing: NASCAR Sprint Cup/Nationwide Series 14843 8923 5920 1658 1395 2982 4104 4704 1579 3529 4874 4861 2030 3516 6128 316926.9 30.6 22.7 38.2 20.8 24.6 28.0 27.0 24.9 29.8 25.6 26.9 19.7 28.9 29.8 25.9
100.0 60.1 39.9 11.2 9.4 20.1 27.6 31.7 10.6 23.8 32.8 32.8 13.7 23.7 41.3 21.3100 114 84 142 77 92 104 100 93 111 95 100 73 108 111 96
Baseball: MLB 40385 22756 17629 2787 4965 8870 10485 13278 4275 7556 14106 14448 8126 9636 12982 964173.1 78.1 67.5 64.3 73.9 73.2 71.6 76.1 67.4 63.8 74.1 80.1 78.8 79.3 63.1 78.8
100.0 56.3 43.7 6.9 12.3 22.0 26.0 32.9 10.6 18.7 34.9 35.8 20.1 23.9 32.1 23.9100 107 92 88 101 100 98 104 92 87 101 110 108 109 86 108
Baseball: Minor League 13619 7531 6088 1258 1738 2885 4233 3504 1547 2400 5248 4424 3239 3100 4238 304224.6 25.8 23.3 29.0 25.9 23.8 28.9 20.1 24.4 20.3 27.6 24.5 31.4 25.5 20.6 24.9
100.0 55.3 44.7 9.2 12.8 21.2 31.1 25.7 11.4 17.6 38.5 32.5 23.8 22.8 31.1 22.3100 105 95 118 105 97 117 81 99 82 112 99 127 104 84 101
Basketball: NBA 32225 19505 12720 2918 4560 8126 7979 8643 3711 6940 10852 10722 5996 7483 11726 702058.3 66.9 48.7 67.3 67.9 67.1 54.5 49.5 58.5 58.6 57.0 59.4 58.1 61.6 57.0 57.4
100.0 60.5 39.5 9.1 14.1 25.2 24.8 26.8 11.5 21.5 33.7 33.3 18.6 23.2 36.4 21.8100 115 84 115 116 115 93 85 100 100 98 102 100 106 98 98
Basketball: WNBA 9348 6017 3331 1176 432 2119 2395 3227 1234 2363 2891 2860 1972 1787 3446 214216.9 20.6 12.8 27.1 6.4 17.5 16.3 18.5 19.5 19.9 15.2 15.8 19.1 14.7 16.8 17.5
100.0 64.4 35.6 12.6 4.6 22.7 25.6 34.5 13.2 25.3 30.9 30.6 21.1 19.1 36.9 22.9100 122 75 160 38 103 97 109 115 118 90 94 113 87 99 104
Basketball: College 29206 17918 11287 1794 3583 6579 7865 9385 2672 5374 10025 11135 5282 7056 11522 534652.8 61.5 43.2 41.4 53.4 54.3 53.7 53.8 42.1 45.4 52.7 61.7 51.2 58.1 56.0 43.7
100.0 61.4 38.6 6.1 12.3 22.5 26.9 32.1 9.1 18.4 34.3 38.1 18.1 24.2 39.5 18.3100 116 82 78 101 103 102 102 80 86 100 117 97 110 106 83
Golf 23677 13370 10307 649 1593 4614 6874 9947 1973 4513 7609 9582 4305 5549 9272 455142.8 45.9 39.5 15.0 23.7 38.1 46.9 57.0 31.1 38.1 40.0 53.1 41.7 45.7 45.1 37.2
100.0 56.5 43.5 2.7 6.7 19.5 29.0 42.0 8.3 19.1 32.1 40.5 18.2 23.4 39.2 19.2100 107 92 35 55 89 110 133 73 89 93 124 97 107 105 87
Football: NFL 47355 25645 21710 3608 5393 10327 13113 14915 5349 9727 15982 16297 9111 10632 17498 1011485.7 88.0 83.1 83.3 80.3 85.2 89.5 85.5 84.4 82.1 83.9 90.3 88.3 87.5 85.1 82.7
100.0 54.2 45.8 7.6 11.4 21.8 27.7 31.5 11.3 20.5 33.7 34.4 19.2 22.5 37.0 21.4100 103 97 97 94 99 104 100 98 96 98 105 103 102 99 97
Football: College 40625 23261 17364 2770 4930 8340 10784 13800 4363 8551 14334 13377 6279 8953 17691 770273.5 79.8 66.5 63.9 73.4 68.8 73.6 79.1 68.8 72.2 75.3 74.1 60.9 73.7 86.0 63.0
100.0 57.3 42.7 6.8 12.1 20.5 26.5 34.0 10.7 21.0 35.3 32.9 15.5 22.0 43.5 19.0100 109 90 87 100 94 100 108 94 98 102 101 83 100 117 86
Football: High School 17524 10014 7510 3202 1869 2777 5447 4229 1347 4286 6739 5152 2907 4365 7148 310431.7 34.4 28.7 73.9 27.8 22.9 37.2 24.2 21.3 36.2 35.4 28.6 28.2 35.9 34.7 25.4
100.0 57.1 42.9 18.3 10.7 15.8 31.1 24.1 7.7 24.5 38.5 29.4 16.6 24.9 40.8 17.7100 108 91 233 88 72 117 76 67 114 112 90 89 113 110 80
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Tablet UsageBase: Used Tablet for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Hockey: NHL 23046 14034 9012 1392 2712 5289 7153 6500 2317 4350 7322 9056 5915 5580 6980 457141.7 48.2 34.5 32.1 40.4 43.6 48.8 37.2 36.6 36.7 38.5 50.2 57.3 45.9 33.9 37.4
100.0 60.9 39.1 6.0 11.8 22.9 31.0 28.2 10.1 18.9 31.8 39.3 25.7 24.2 30.3 19.8100 115 83 77 97 105 117 89 88 88 92 120 137 110 81 90
Hockey: Minor League 5026 3071 1955 251 635 1487 1589 1064 278 1244 1866 1638 1468 1124 1476 9589.1 10.5 7.5 5.8 9.5 12.3 10.8 6.1 4.4 10.5 9.8 9.1 14.2 9.2 7.2 7.8
100.0 61.1 38.9 5.0 12.6 29.6 31.6 21.2 5.5 24.7 37.1 32.6 29.2 22.4 29.4 19.1100 116 82 64 104 135 119 67 48 115 108 100 156 102 79 86
Lacrosse: MLL, NLL 4027 2801 1226 405 486 632 1088 1416 223 813 1170 1822 1247 557 1561 6627.3 9.6 4.7 9.3 7.2 5.2 7.4 8.1 3.5 6.9 6.1 10.1 12.1 4.6 7.6 5.4
100.0 69.6 30.4 10.1 12.1 15.7 27.0 35.2 5.5 20.2 29.0 45.2 31.0 13.8 38.8 16.4100 132 64 128 99 72 102 111 48 94 84 139 166 63 104 74
Mixed Martial Arts 11357 7535 3822 722 1319 3238 4283 1796 1033 3521 3721 3082 1826 2176 4604 275120.5 25.9 14.6 16.7 19.6 26.7 29.2 10.3 16.3 29.7 19.5 17.1 17.7 17.9 22.4 22.5
100.0 66.3 33.7 6.4 11.6 28.5 37.7 15.8 9.1 31.0 32.8 27.1 16.1 19.2 40.5 24.2100 126 71 81 96 130 142 50 79 145 95 83 86 87 109 109
Running 11315 6684 4631 1420 1356 2672 2954 2913 1063 3042 4161 3048 2531 2089 4308 238820.5 22.9 17.7 32.8 20.2 22.0 20.2 16.7 16.8 25.7 21.9 16.9 24.5 17.2 20.9 19.5
100.0 59.1 40.9 12.6 12.0 23.6 26.1 25.7 9.4 26.9 36.8 26.9 22.4 18.5 38.1 21.1100 112 87 160 99 108 98 82 82 125 107 83 120 84 102 95
Soccer: MLS 18118 10849 7269 1284 2695 4441 4857 4841 1537 4069 6330 6183 3713 3597 6100 470832.8 37.2 27.8 29.6 40.1 36.6 33.2 27.7 24.2 34.3 33.2 34.3 36.0 29.6 29.7 38.5
100.0 59.9 40.1 7.1 14.9 24.5 26.8 26.7 8.5 22.5 34.9 34.1 20.5 19.9 33.7 26.0100 114 85 90 122 112 101 85 74 105 101 105 110 90 90 117
Soccer: Non-USA 15549 9907 5641 683 2835 3955 4036 4040 1387 3379 5389 5394 3117 3232 5819 338028.1 34.0 21.6 15.8 42.2 32.6 27.5 23.1 21.9 28.5 28.3 29.9 30.2 26.6 28.3 27.6
100.0 63.7 36.3 4.4 18.2 25.4 26.0 26.0 8.9 21.7 34.7 34.7 20.0 20.8 37.4 21.7100 121 77 56 150 116 98 82 78 101 101 106 107 95 101 98
Soccer: World Cup 32689 18487 14202 1866 4729 7684 8891 9519 3312 6386 11580 11411 6530 6559 12155 744459.1 63.4 54.4 43.1 70.4 63.4 60.7 54.5 52.2 53.9 60.8 63.2 63.3 54.0 59.1 60.9
100.0 56.6 43.4 5.7 14.5 23.5 27.2 29.1 10.1 19.5 35.4 34.9 20.0 20.1 37.2 22.8100 107 92 73 119 107 103 92 88 91 103 107 107 91 100 103
Tennis 22586 12466 10120 1360 2575 5114 5587 7950 2692 4497 7755 7642 4725 4759 8329 477240.9 42.8 38.7 31.4 38.3 42.2 38.1 45.6 42.5 38.0 40.7 42.4 45.8 39.2 40.5 39.0
100.0 55.2 44.8 6.0 11.4 22.6 24.7 35.2 11.9 19.9 34.3 33.8 20.9 21.1 36.9 21.1100 105 95 77 94 103 93 111 104 93 100 104 112 96 99 96
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Facebook UsageBase: Used Facebook for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUsed Facebook for sport-related activity 68196 33842 34355 5542 10532 14880 16604 20638 12200 16729 23463 15804 11945 16556 25156 14539
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 49.6 50.4 8.1 15.4 21.8 24.3 30.3 17.9 24.5 34.4 23.2 17.5 24.3 36.9 21.3
Auto Racing: Indy Car 13277 8349 4928 959 1136 1980 4419 4783 2104 3169 4807 3196 1265 3561 5432 301819.5 24.7 14.3 17.3 10.8 13.3 26.6 23.2 17.2 18.9 20.5 20.2 10.6 21.5 21.6 20.8
100.0 62.9 37.1 7.2 8.6 14.9 33.3 36.0 15.9 23.9 36.2 24.1 9.5 26.8 40.9 22.7100 127 74 89 55 68 137 119 89 97 105 104 54 110 111 107
Auto Racing: NASCAR Sprint Cup/Nationwide Series 20280 11692 8588 1717 1851 4264 5720 6727 3242 6207 6254 4576 2589 5126 8384 418129.7 34.5 25.0 31.0 17.6 28.7 34.5 32.6 26.6 37.1 26.7 29.0 21.7 31.0 33.3 28.8
100.0 57.7 42.3 8.5 9.1 21.0 28.2 33.2 16.0 30.6 30.8 22.6 12.8 25.3 41.3 20.6100 116 84 104 59 96 116 110 89 125 90 97 73 104 112 97
Baseball: MLB 46593 24203 22390 2862 7437 10359 11032 14904 7506 10937 15710 12441 8834 12381 15360 1001868.3 71.5 65.2 51.6 70.6 69.6 66.4 72.2 61.5 65.4 67.0 78.7 74.0 74.8 61.1 68.9
100.0 51.9 48.1 6.1 16.0 22.2 23.7 32.0 16.1 23.5 33.7 26.7 19.0 26.6 33.0 21.5100 105 95 76 103 102 97 106 90 96 98 115 108 109 89 101
Baseball: Minor League 16418 8713 7705 1337 3204 3249 4248 4380 2245 3612 6222 4339 3476 4090 5492 336024.1 25.7 22.4 24.1 30.4 21.8 25.6 21.2 18.4 21.6 26.5 27.5 29.1 24.7 21.8 23.1
100.0 53.1 46.9 8.1 19.5 19.8 25.9 26.7 13.7 22.0 37.9 26.4 21.2 24.9 33.5 20.5100 107 93 100 126 91 106 88 76 90 110 114 121 103 91 96
Basketball: NBA 33693 19636 14057 2781 6031 8316 7624 8941 5362 7862 12665 7804 5475 8851 12127 724049.4 58.0 40.9 50.2 57.3 55.9 45.9 43.3 44.0 47.0 54.0 49.4 45.8 53.5 48.2 49.8
100.0 58.3 41.7 8.3 17.9 24.7 22.6 26.5 15.9 23.3 37.6 23.2 16.2 26.3 36.0 21.5100 117 83 102 116 113 93 88 89 95 109 100 93 108 98 101
Basketball: WNBA 8435 5180 3255 883 547 1803 2074 3127 1136 2440 3083 1776 1349 1645 3625 181712.4 15.3 9.5 15.9 5.2 12.1 12.5 15.2 9.3 14.6 13.1 11.2 11.3 9.9 14.4 12.5
100.0 61.4 38.6 10.5 6.5 21.4 24.6 37.1 13.5 28.9 36.6 21.1 16.0 19.5 43.0 21.5100 124 77 129 42 98 101 123 75 118 106 91 91 80 116 101
Basketball: College 32413 18570 13842 2050 5800 6971 7207 10385 3866 7123 12186 9238 4767 9179 12969 549747.5 54.9 40.3 37.0 55.1 46.8 43.4 50.3 31.7 42.6 51.9 58.5 39.9 55.4 51.6 37.8
100.0 57.3 42.7 6.3 17.9 21.5 22.2 32.0 11.9 22.0 37.6 28.5 14.7 28.3 40.0 17.0100 115 85 78 116 99 91 106 67 90 109 123 84 117 108 80
Golf 24929 13849 11080 303 2837 4611 6736 10442 2719 5725 9033 7453 3384 6515 10365 466636.6 40.9 32.3 5.5 26.9 31.0 40.6 50.6 22.3 34.2 38.5 47.2 28.3 39.4 41.2 32.1
100.0 55.6 44.4 1.2 11.4 18.5 27.0 41.9 10.9 23.0 36.2 29.9 13.6 26.1 41.6 18.7100 112 88 15 74 85 111 138 61 94 105 129 77 108 113 88
Football: NFL 55723 29239 26484 4268 8702 12107 14056 16590 10123 13311 19124 13165 9962 13671 20356 1173481.7 86.4 77.1 77.0 82.6 81.4 84.7 80.4 83.0 79.6 81.5 83.3 83.4 82.6 80.9 80.7
100.0 52.5 47.5 7.7 15.6 21.7 25.2 29.8 18.2 23.9 34.3 23.6 17.9 24.5 36.5 21.1100 106 94 94 101 100 104 98 102 97 100 102 102 101 99 99
Football: College 47264 26307 20957 3299 7656 9667 11977 14664 6830 11501 17469 11464 6775 11940 20579 797069.3 77.7 61.0 59.5 72.7 65.0 72.1 71.1 56.0 68.7 74.5 72.5 56.7 72.1 81.8 54.8
100.0 55.7 44.3 7.0 16.2 20.5 25.3 31.0 14.5 24.3 37.0 24.3 14.3 25.3 43.5 16.9100 112 88 86 105 94 104 103 81 99 107 105 82 104 118 79
Football: High School 19739 10674 9066 4039 2777 2812 5320 4791 2747 4728 7192 5071 2762 5464 7706 380828.9 31.5 26.4 72.9 26.4 18.9 32.0 23.2 22.5 28.3 30.7 32.1 23.1 33.0 30.6 26.2
100.0 54.1 45.9 20.5 14.1 14.2 26.9 24.3 13.9 24.0 36.4 25.7 14.0 27.7 39.0 19.3100 109 91 252 91 65 111 80 78 98 106 111 80 114 106 90
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Facebook UsageBase: Used Facebook for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Hockey: NHL 25500 14504 10996 1320 4410 6693 6455 6623 3737 5917 9012 6835 6490 7113 7132 476537.4 42.9 32.0 23.8 41.9 45.0 38.9 32.1 30.6 35.4 38.4 43.2 54.3 43.0 28.4 32.8
100.0 56.9 43.1 5.2 17.3 26.2 25.3 26.0 14.7 23.2 35.3 26.8 25.5 27.9 28.0 18.7100 115 86 64 112 120 104 86 82 95 103 116 145 115 76 88
Hockey: Minor League 6706 4020 2686 273 1294 2045 1696 1398 1023 1629 2372 1682 1646 1879 2179 10029.8 11.9 7.8 4.9 12.3 13.7 10.2 6.8 8.4 9.7 10.1 10.6 13.8 11.4 8.7 6.9
100.0 59.9 40.1 4.1 19.3 30.5 25.3 20.8 15.2 24.3 35.4 25.1 24.5 28.0 32.5 14.9100 121 80 50 125 140 104 69 85 99 103 108 140 115 88 70
Lacrosse: MLL, NLL 3630 2400 1230 292 657 786 791 1103 434 439 1403 1354 1103 769 1248 5105.3 7.1 3.6 5.3 6.2 5.3 4.8 5.3 3.6 2.6 6.0 8.6 9.2 4.6 5.0 3.5
100.0 66.1 33.9 8.0 18.1 21.7 21.8 30.4 12.0 12.1 38.7 37.3 30.4 21.2 34.4 14.0100 133 67 99 117 99 90 100 67 49 112 161 174 87 93 66
Mixed Martial Arts 13284 8508 4775 996 1955 4068 3853 2413 2285 3978 4339 2682 1845 2892 5202 334419.5 25.1 13.9 18.0 18.6 27.3 23.2 11.7 18.7 23.8 18.5 17.0 15.4 17.5 20.7 23.0
100.0 64.1 35.9 7.5 14.7 30.6 29.0 18.2 17.2 29.9 32.7 20.2 13.9 21.8 39.2 25.2100 129 71 92 95 140 119 60 96 122 95 87 79 90 106 118
Running 11544 5853 5691 1174 1884 2774 2583 3130 1474 3221 4166 2683 1924 2468 4489 266416.9 17.3 16.6 21.2 17.9 18.6 15.6 15.2 12.1 19.3 17.8 17.0 16.1 14.9 17.8 18.3
100.0 50.7 49.3 10.2 16.3 24.0 22.4 27.1 12.8 27.9 36.1 23.2 16.7 21.4 38.9 23.1100 102 98 125 106 110 92 90 71 114 105 100 95 88 105 108
Soccer: MLS 19806 11285 8521 911 3581 4793 5094 5427 2631 5048 6931 5196 3462 4240 7105 499929.0 33.3 24.8 16.4 34.0 32.2 30.7 26.3 21.6 30.2 29.5 32.9 29.0 25.6 28.2 34.4
100.0 57.0 43.0 4.6 18.1 24.2 25.7 27.4 13.3 25.5 35.0 26.2 17.5 21.4 35.9 25.2100 115 85 57 117 111 106 91 74 104 102 113 100 88 97 118
Soccer: Non-USA 18160 11458 6702 1338 3923 4111 4220 4568 2262 4233 6565 5101 3523 3390 7025 422226.6 33.9 19.5 24.1 37.2 27.6 25.4 22.1 18.5 25.3 28.0 32.3 29.5 20.5 27.9 29.0
100.0 63.1 36.9 7.4 21.6 22.6 23.2 25.2 12.5 23.3 36.1 28.1 19.4 18.7 38.7 23.2100 127 73 91 140 104 95 83 70 95 105 121 111 77 105 109
Soccer: World Cup 37490 20445 17045 2280 7132 8280 9088 10710 4988 8497 14065 9940 7136 8210 13755 838955.0 60.4 49.6 41.1 67.7 55.6 54.7 51.9 40.9 50.8 59.9 62.9 59.7 49.6 54.7 57.7
100.0 54.5 45.5 6.1 19.0 22.1 24.2 28.6 13.3 22.7 37.5 26.5 19.0 21.9 36.7 22.4100 110 90 75 123 101 100 94 74 92 109 114 109 90 99 105
Tennis 24751 12990 11761 1131 3589 4931 5441 9659 4048 5805 8906 5991 4252 5930 9597 497236.3 38.4 34.2 20.4 34.1 33.1 32.8 46.8 33.2 34.7 38.0 37.9 35.6 35.8 38.1 34.2
100.0 52.5 47.5 4.6 14.5 19.9 22.0 39.0 16.4 23.5 36.0 24.2 17.2 24.0 38.8 20.1100 106 94 56 94 91 90 129 91 96 105 104 98 99 105 94
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Twitter UsageBase: Used Twitter for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUsed Twitter for sport-related activity 29115 17228 11886 3031 6448 6862 8391 4381 4392 6695 9969 8058 5504 6896 10913 5802
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 59.2 40.8 10.4 22.1 23.6 28.8 15.0 15.1 23.0 34.2 27.7 18.9 23.7 37.5 19.9
Auto Racing: Indy Car 5557 4392 1165 839 487 780 2257 1194 763 1319 1960 1515 264 1374 2534 138619.1 25.5 9.8 27.7 7.5 11.4 26.9 27.2 17.4 19.7 19.7 18.8 4.8 19.9 23.2 23.9
100.0 79.0 21.0 15.1 8.8 14.0 40.6 21.5 13.7 23.7 35.3 27.3 4.7 24.7 45.6 24.9100 134 51 145 40 60 141 143 91 103 103 99 25 104 122 125
Auto Racing: NASCAR Sprint Cup/Nationwide Series 8338 5721 2617 1055 1322 1719 2681 1562 1137 2257 2458 2486 764 2171 3627 177628.6 33.2 22.0 34.8 20.5 25.1 31.9 35.7 25.9 33.7 24.7 30.9 13.9 31.5 33.2 30.6
100.0 68.6 31.4 12.6 15.8 20.6 32.2 18.7 13.6 27.1 29.5 29.8 9.2 26.0 43.5 21.3100 116 77 121 72 87 112 124 90 118 86 108 48 110 116 107
Baseball: MLB 21358 12918 8441 1338 5157 5160 6413 3290 2910 4628 7093 6727 4340 5126 7465 442773.4 75.0 71.0 44.2 80.0 75.2 76.4 75.1 66.3 69.1 71.2 83.5 78.9 74.3 68.4 76.3
100.0 60.5 39.5 6.3 24.1 24.2 30.0 15.4 13.6 21.7 33.2 31.5 20.3 24.0 35.0 20.7100 102 97 60 109 103 104 102 90 94 97 114 107 101 93 104
Baseball: Minor League 8274 5458 2816 981 2003 1732 2621 937 1110 1407 3141 2616 1798 1819 2867 178928.4 31.7 23.7 32.4 31.1 25.2 31.2 21.4 25.3 21.0 31.5 32.5 32.7 26.4 26.3 30.8
100.0 66.0 34.0 11.9 24.2 20.9 31.7 11.3 13.4 17.0 38.0 31.6 21.7 22.0 34.7 21.6100 111 83 114 109 89 110 75 89 74 111 114 115 93 92 109
Basketball: NBA 17561 11259 6302 1776 4118 4496 4706 2464 2571 3852 6670 4469 3053 4189 6745 357460.3 65.3 53.0 58.6 63.9 65.5 56.1 56.2 58.5 57.5 66.9 55.5 55.5 60.7 61.8 61.6
100.0 64.1 35.9 10.1 23.5 25.6 26.8 14.0 14.6 21.9 38.0 25.4 17.4 23.9 38.4 20.4100 108 88 97 106 109 93 93 97 95 111 92 92 101 102 102
Basketball: WNBA 4321 2861 1460 619 366 977 1224 1135 743 992 1378 1208 878 743 1624 107614.8 16.6 12.3 20.4 5.7 14.2 14.6 25.9 16.9 14.8 13.8 15.0 16.0 10.8 14.9 18.5
100.0 66.2 33.8 14.3 8.5 22.6 28.3 26.3 17.2 23.0 31.9 28.0 20.3 17.2 37.6 24.9100 112 83 138 38 96 98 175 114 100 93 101 108 73 100 125
Basketball: College 16579 10887 5691 1449 4192 3847 4921 2171 2095 3186 6168 5130 3049 4201 6457 287256.9 63.2 47.9 47.8 65.0 56.1 58.6 49.5 47.7 47.6 61.9 63.7 55.4 60.9 59.2 49.5
100.0 65.7 34.3 8.7 25.3 23.2 29.7 13.1 12.6 19.2 37.2 30.9 18.4 25.3 38.9 17.3100 111 84 84 114 98 103 87 84 84 109 112 97 107 104 87
Golf 10760 7484 3276 367 1897 2543 3845 2108 1225 2068 3973 3494 1677 2574 4312 219737.0 43.4 27.6 12.1 29.4 37.1 45.8 48.1 27.9 30.9 39.9 43.4 30.5 37.3 39.5 37.9
100.0 69.6 30.4 3.4 17.6 23.6 35.7 19.6 11.4 19.2 36.9 32.5 15.6 23.9 40.1 20.4100 118 75 33 80 100 124 130 75 84 108 117 82 101 107 102
Football: NFL 25570 15296 10274 2614 5804 5952 7234 3965 3808 5550 9071 7142 4536 6270 9841 492287.8 88.8 86.4 86.2 90.0 86.7 86.2 90.5 86.7 82.9 91.0 88.6 82.4 90.9 90.2 84.8
100.0 59.8 40.2 10.2 22.7 23.3 28.3 15.5 14.9 21.7 35.5 27.9 17.7 24.5 38.5 19.3100 101 98 98 102 99 98 103 99 94 104 101 94 104 103 97
Football: College 22543 14301 8242 2590 5225 4809 6340 3579 3002 5004 8185 6352 3663 5400 9417 406377.4 83.0 69.3 85.4 81.0 70.1 75.6 81.7 68.3 74.7 82.1 78.8 66.6 78.3 86.3 70.0
100.0 63.4 36.6 11.5 23.2 21.3 28.1 15.9 13.3 22.2 36.3 28.2 16.3 24.0 41.8 18.0100 107 90 110 105 91 98 106 88 97 106 102 86 101 111 90
Football: High School 10468 6493 3976 2670 2029 1729 2936 1105 1092 2595 4169 2612 1258 2945 4556 170936.0 37.7 33.4 88.1 31.5 25.2 35.0 25.2 24.9 38.8 41.8 32.4 22.9 42.7 41.7 29.5
100.0 62.0 38.0 25.5 19.4 16.5 28.0 10.6 10.4 24.8 39.8 24.9 12.0 28.1 43.5 16.3100 105 93 245 88 70 97 70 69 108 116 90 64 119 116 82
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Fan Activity by Sport Category: Twitter UsageBase: Used Twitter for sport-related activity
Gender Age Household Income Region
Total Male Female 13-17 18-24 25-34 35-49 50+ South WestUnder
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Hockey: NHL 13160 8634 4526 1064 2953 3679 3980 1485 1443 2760 4766 4191 3361 3578 3832 239045.2 50.1 38.1 35.1 45.8 53.6 47.4 33.9 32.8 41.2 47.8 52.0 61.1 51.9 35.1 41.2
100.0 65.6 34.4 8.1 22.4 28.0 30.2 11.3 11.0 21.0 36.2 31.8 25.5 27.2 29.1 18.2100 111 84 78 101 119 105 75 73 91 106 115 135 115 78 91
Hockey: Minor League 3037 1561 1476 157 653 980 998 249 225 623 1162 1028 847 657 919 61310.4 9.1 12.4 5.2 10.1 14.3 11.9 5.7 5.1 9.3 11.7 12.8 15.4 9.5 8.4 10.6
100.0 51.4 48.6 5.2 21.5 32.3 32.9 8.2 7.4 20.5 38.3 33.8 27.9 21.6 30.3 20.2100 87 119 50 97 137 114 55 49 89 112 122 148 91 81 101
Lacrosse: MLL, NLL 2027 1557 469 278 396 499 622 232 168 283 766 810 451 321 643 6117.0 9.0 3.9 9.2 6.1 7.3 7.4 5.3 3.8 4.2 7.7 10.1 8.2 4.7 5.9 10.5
100.0 76.8 23.2 13.7 19.5 24.6 30.7 11.4 8.3 14.0 37.8 40.0 22.3 15.9 31.7 30.1100 130 57 132 88 104 107 76 55 61 110 144 118 67 85 151
Mixed Martial Arts 6900 5121 1778 451 1077 2149 2239 983 1021 1895 2350 1635 975 1603 2490 183223.7 29.7 15.0 14.9 16.7 31.3 26.7 22.4 23.2 28.3 23.6 20.3 17.7 23.2 22.8 31.6
100.0 74.2 25.8 6.5 15.6 31.2 32.5 14.3 14.8 27.5 34.1 23.7 14.1 23.2 36.1 26.6100 125 63 63 70 132 113 95 98 119 99 86 75 98 96 133
Running 5659 3368 2292 387 1327 1620 1508 817 685 1622 2107 1246 1210 1020 2219 121019.4 19.5 19.3 12.8 20.6 23.6 18.0 18.7 15.6 24.2 21.1 15.5 22.0 14.8 20.3 20.9
100.0 59.5 40.5 6.8 23.5 28.6 26.6 14.4 12.1 28.7 37.2 22.0 21.4 18.0 39.2 21.4100 101 99 66 106 121 92 96 80 125 109 80 113 76 105 107
Soccer: MLS 10766 7041 3725 658 2997 3001 2914 1196 1360 2608 3831 2967 2060 2057 3952 269737.0 40.9 31.3 21.7 46.5 43.7 34.7 27.3 31.0 38.9 38.4 36.8 37.4 29.8 36.2 46.5
100.0 65.4 34.6 6.1 27.8 27.9 27.1 11.1 12.6 24.2 35.6 27.6 19.1 19.1 36.7 25.0100 111 85 59 126 118 94 74 84 105 104 100 101 81 98 126
Soccer: Non-USA 10825 7590 3235 958 2801 2797 2728 1541 1356 2220 4288 2962 2077 2398 3731 261937.2 44.1 27.2 31.6 43.4 40.8 32.5 35.2 30.9 33.2 43.0 36.8 37.7 34.8 34.2 45.1
100.0 70.1 29.9 8.9 25.9 25.8 25.2 14.2 12.5 20.5 39.6 27.4 19.2 22.2 34.5 24.2100 118 73 85 117 110 87 95 83 89 116 99 101 94 92 121
Soccer: World Cup 19107 12180 6927 1530 4647 4831 5573 2526 2226 4037 6909 5935 3460 4070 7191 438565.6 70.7 58.3 50.5 72.1 70.4 66.4 57.7 50.7 60.3 69.3 73.7 62.9 59.0 65.9 75.6
100.0 63.7 36.3 8.0 24.3 25.3 29.2 13.2 11.6 21.1 36.2 31.1 18.1 21.3 37.6 22.9100 108 89 77 110 107 101 88 77 92 106 112 96 90 100 115
Tennis 10598 6623 3975 600 1894 2759 3492 1853 1985 2226 3474 2913 1780 2172 4132 251436.4 38.4 33.4 19.8 29.4 40.2 41.6 42.3 45.2 33.2 34.9 36.2 32.3 31.5 37.9 43.3
100.0 62.5 37.5 5.7 17.9 26.0 32.9 17.5 18.7 21.0 32.8 27.5 16.8 20.5 39.0 23.7100 106 92 54 81 110 114 116 124 91 96 99 89 87 104 119
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Attended/Watched/Social Media:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Attended or Watched (any) 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Attended at Least Once 12021 7280 4741 253 1354 2897 3829 3687 702 2618 4077 4625 3587 2816 2832 2786 6145 2301 384420.2 19.7 20.9 8.1 20.1 25.9 25.9 15.5 8.1 21.2 20.0 25.5 24.0 17.3 17.0 23.8 47.5 36.9 57.4
100.0 60.6 39.4 2.1 11.3 24.1 31.9 30.7 5.8 21.8 33.9 38.5 29.8 23.4 23.6 23.2 51.1 19.1 32.0100 98 104 40 100 128 128 77 40 105 99 126 119 86 84 118 235 183 284
Followed on Social Media:
Facebook 17320 9766 7554 1156 3138 4722 4121 4183 2431 4563 6135 4191 4927 5289 4201 2901 7218 3949 326929.1 26.5 33.3 36.9 46.5 42.2 27.8 17.6 28.1 36.9 30.0 23.1 32.9 32.5 25.3 24.8 55.8 63.3 48.8
100.0 56.4 43.6 6.7 18.1 27.3 23.8 24.2 14.0 26.3 35.4 24.2 28.5 30.5 24.3 16.8 41.7 22.8 18.9100 91 115 127 160 145 96 61 97 127 103 79 113 112 87 85 192 218 168
Twitter 8870 5722 3148 994 2111 2701 2093 972 931 1945 3546 2449 2555 2573 2126 1617 4191 2742 144814.9 15.5 13.9 31.7 31.3 24.1 14.1 4.1 10.8 15.7 17.4 13.5 17.1 15.8 12.8 13.8 32.4 44.0 21.6
100.0 64.5 35.5 11.2 23.8 30.4 23.6 11.0 10.5 21.9 40.0 27.6 28.8 29.0 24.0 18.2 47.2 30.9 16.3100 104 93 213 210 162 95 28 72 106 117 91 115 106 86 93 218 295 145
Watched on TV at Least Once 55012 34574 20438 2684 6225 10137 13383 22582 7966 11643 18719 16683 13903 15564 15008 10537 11088 5267 582192.3 93.6 90.2 85.7 92.3 90.6 90.4 95.2 92.2 94.2 91.7 91.9 92.9 95.7 90.3 89.9 85.7 84.4 86.9
100.0 62.8 37.2 4.9 11.3 18.4 24.3 41.0 14.5 21.2 34.0 30.3 25.3 28.3 27.3 19.2 20.2 9.6 10.6100 101 98 93 100 98 98 103 100 102 99 100 101 104 98 97 93 91 94
Watched Online at Least Once:
Total (net on any device) 5456 3673 1784 1070 1385 1309 1170 523 1017 1010 2304 1125 1405 1592 1456 1004 3024 1824 12009.2 9.9 7.9 34.2 20.5 11.7 7.9 2.2 11.8 8.2 11.3 6.2 9.4 9.8 8.8 8.6 23.4 29.2 17.9
100.0 67.3 32.7 19.6 25.4 24.0 21.4 9.6 18.6 18.5 42.2 20.6 25.8 29.2 26.7 18.4 55.4 33.4 22.0100 109 86 373 224 128 86 24 128 89 123 68 103 107 96 94 255 319 196
Computer/Laptop/Netbook 3826 2896 930 816 1155 839 638 378 593 690 1727 817 747 1467 860 752 1872 1457 4156.4 7.8 4.1 26.0 17.1 7.5 4.3 1.6 6.9 5.6 8.5 4.5 5.0 9.0 5.2 6.4 14.5 23.4 6.2
100.0 75.7 24.3 21.3 30.2 21.9 16.7 9.9 15.5 18.0 45.1 21.4 19.5 38.3 22.5 19.7 48.9 38.1 10.9100 122 64 405 267 117 67 25 107 87 132 70 78 140 81 100 225 364 97
Total Mobile (Net) 2756 1666 1090 494 528 677 807 250 438 620 1018 679 753 607 922 473 1793 850 9434.6 4.5 4.8 15.8 7.8 6.1 5.5 1.1 5.1 5.0 5.0 3.7 5.0 3.7 5.5 4.0 13.9 13.6 14.1
100.0 60.4 39.6 17.9 19.1 24.6 29.3 9.1 15.9 22.5 36.9 24.6 27.3 22.0 33.5 17.2 65.1 30.9 34.2100 98 104 341 169 131 118 23 110 108 108 81 109 81 120 87 300 295 304
Tablet 1975 1176 799 387 501 374 512 201 275 361 751 589 520 492 726 238 1273 681 5923.3 3.2 3.5 12.3 7.4 3.3 3.5 0.8 3.2 2.9 3.7 3.2 3.5 3.0 4.4 2.0 9.8 10.9 8.8
100.0 59.6 40.4 19.6 25.4 18.9 25.9 10.2 13.9 18.3 38.0 29.8 26.3 24.9 36.7 12.0 64.5 34.5 30.0100 96 106 372 224 101 104 26 96 88 111 98 105 91 132 61 297 329 267
Smart Phone 1466 967 499 282 296 406 382 99 179 399 463 424 284 403 444 335 1090 483 6072.5 2.6 2.2 9.0 4.4 3.6 2.6 0.4 2.1 3.2 2.3 2.3 1.9 2.5 2.7 2.9 8.4 7.7 9.1
100.0 66.0 34.0 19.2 20.2 27.7 26.1 6.8 12.2 27.2 31.6 29.0 19.4 27.5 30.3 22.8 74.4 33.0 41.4100 106 89 366 178 148 105 17 84 131 92 95 77 101 109 116 343 315 369
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Attended/Watched/Social Media:Hockey: NHL
TotalAttended or Watched (any) 59579
100.0100.0
Attended at Least Once 1202120.2
100.0100
Followed on Social Media:
Facebook 1732029.1
100.0100
Twitter 887014.9
100.0100
Watched on TV at Least Once 5501292.3
100.0100
Watched Online at Least Once:
Total (net on any device) 54569.2
100.0100
Computer/Laptop/Netbook 38266.4
100.0100
Total Mobile (Net) 27564.6
100.0100
Tablet 19753.3
100.0100
Smart Phone 14662.5
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.51876 4262 1125 1521 996 1335 3314 1636 3084 1088 815 972
100.0 34.0 30.3 100.0 100.0 100.0 37.2 32.6 38.9 31.8 35.6 29.715.6 35.5 9.4 12.7 8.3 11.1 27.6 13.6 25.7 9.1 6.8 8.1496 168 150 496 496 496 185 161 193 157 176 147
832 4931 2699 755 567 716 4329 2179 4059 2489 1487 241344.3 39.3 72.7 49.7 56.9 53.6 48.6 43.4 51.2 72.6 64.9 73.7
4.8 28.5 15.6 4.4 3.3 4.1 25.0 12.6 23.4 14.4 8.6 13.9153 135 250 171 196 184 167 149 176 250 223 254519 2518 1867 519 385 398 2494 1366 2365 1867 1002 1750
27.7 20.1 50.3 34.2 38.7 29.8 28.0 27.2 29.9 54.5 43.8 53.45.9 28.4 21.0 5.9 4.3 4.5 28.1 15.4 26.7 21.0 11.3 19.7
186 135 338 229 260 200 188 183 201 366 294 3591364 12542 2989 1169 728 1025 8901 5021 7921 2743 1710 263272.7 100.0 80.6 76.9 73.0 76.8 100.0 100.0 100.0 80.0 74.6 80.4
2.5 22.8 5.4 2.1 1.3 1.9 16.2 9.1 14.4 5.0 3.1 4.879 108 87 83 79 83 108 108 108 87 81 87
527 1671 3710 527 376 446 1649 1114 1610 3427 2291 327528.1 13.3 100.0 34.7 37.8 33.4 18.5 22.2 20.3 100.0 100.0 100.0
9.7 30.6 68.0 9.7 6.9 8.2 30.2 20.4 29.5 62.8 42.0 60.0307 146 1092 379 412 365 202 242 222 1092 1092 1092352 868 2754 352 201 271 846 374 807 2471 1435 2319
18.8 6.9 74.2 23.2 20.2 20.3 9.5 7.4 10.2 72.1 62.6 70.89.2 22.7 72.0 9.2 5.3 7.1 22.1 9.8 21.1 64.6 37.5 60.6
292 108 1156 361 314 316 148 116 159 1123 976 1102310 1153 2005 310 310 295 1153 979 1139 1928 1650 1843
16.5 9.2 54.1 20.4 31.1 22.1 13.0 19.5 14.4 56.3 72.0 56.311.2 41.8 72.8 11.2 11.2 10.7 41.8 35.5 41.3 70.0 59.9 66.9357 199 1168 440 672 478 280 422 311 1216 1557 1216168 757 1584 168 168 154 757 694 743 1507 1444 14219.0 6.0 42.7 11.1 16.9 11.5 8.5 13.8 9.4 44.0 63.0 43.48.5 38.3 80.2 8.5 8.5 7.8 38.3 35.2 37.6 76.3 73.1 71.9
271 182 1288 334 510 348 257 417 283 1326 1901 1309225 627 1106 225 225 225 627 453 627 1029 751 994
12.0 5.0 29.8 14.8 22.5 16.8 7.0 9.0 7.9 30.0 32.8 30.315.3 42.8 75.5 15.3 15.3 15.3 42.8 30.9 42.8 70.2 51.3 67.8487 203 1212 601 917 684 286 367 322 1221 1333 1234
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Attended/Watched/Social Media:Hockey: NHL
TotalAttended or Watched (any) 59579
100.0100.0
Attended at Least Once 1202120.2
100.0100
Followed on Social Media:
Facebook 1732029.1
100.0100
Twitter 887014.9
100.0100
Watched on TV at Least Once 5501292.3
100.0100
Watched Online at Least Once:
Total (net on any device) 54569.2
100.0100
Computer/Laptop/Netbook 38266.4
100.0100
Total Mobile (Net) 27564.6
100.0100
Tablet 19753.3
100.0100
Smart Phone 14662.5
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
12021 6752 3393 1876 8545 8364 1028 3075 4262 1567 441 1125 1039 892 653 511 9513 4874 8806100.0 100.0 100.0 100.0 15.2 15.2 5.4 13.2 34.0 28.7 25.3 30.3 27.2 32.4 33.1 34.8 23.9 21.2 24.6100.0 56.2 28.2 15.6 100.0 97.9 12.0 36.0 49.9 18.3 5.2 13.2 12.2 10.4 7.6 6.0 79.1 40.5 73.3
496 496 496 496 75 75 27 65 168 142 125 150 135 160 164 173 118 105 122
4411 2269 1310 832 16318 15688 3509 7249 4931 3616 917 2699 2764 1619 1123 1000 14533 8962 1372036.7 33.6 38.6 44.3 29.1 28.5 18.4 31.0 39.3 66.3 52.5 72.7 72.2 58.7 56.8 68.3 36.5 38.9 38.3
100.0 51.4 29.7 18.9 100.0 96.1 21.5 44.4 30.2 22.2 5.6 16.5 16.9 9.9 6.9 6.1 83.9 51.7 79.2126 116 133 153 100 98 63 107 135 228 181 250 249 202 196 235 125 134 132
2722 1190 1013 519 8410 8043 1506 4019 2518 2617 751 1867 1941 1138 826 734 8135 4957 781122.6 17.6 29.9 27.7 15.0 14.6 7.9 17.2 20.1 48.0 43.0 50.3 50.7 41.3 41.8 50.1 20.4 21.5 21.8
100.0 43.7 37.2 19.1 100.0 95.6 17.9 47.8 29.9 31.1 8.9 22.2 23.1 13.5 9.8 8.7 91.7 55.9 88.1152 118 201 186 101 98 53 116 135 322 289 338 341 277 281 336 137 144 147
8364 4284 2716 1364 55012 55012 19110 23360 12542 4365 1376 2989 3115 2341 1649 1377 36339 20839 3252769.6 63.4 80.1 72.7 98.1 100.0 100.0 100.0 100.0 80.0 78.8 80.6 81.4 84.9 83.5 93.9 91.2 90.4 90.9
100.0 51.2 32.5 16.3 100.0 100.0 34.7 42.5 22.8 7.9 2.5 5.4 5.7 4.3 3.0 2.5 66.1 37.9 59.175 69 87 79 106 108 108 108 108 87 85 87 88 92 90 102 99 98 98
1567 395 644 527 5456 4365 934 1759 1671 5456 1746 3710 3826 2756 1975 1466 5030 3420 478113.0 5.8 19.0 28.1 9.7 7.9 4.9 7.5 13.3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 12.6 14.8 13.4
100.0 25.2 41.1 33.7 100.0 80.0 17.1 32.2 30.6 100.0 32.0 68.0 70.1 50.5 36.2 26.9 92.2 62.7 87.6142 64 207 307 106 87 53 82 146 1092 1092 1092 1092 1092 1092 1092 138 162 146
1039 182 504 352 3826 3115 750 1497 868 3826 1072 2754 3826 1126 896 802 3439 1930 32878.6 2.7 14.9 18.8 6.8 5.7 3.9 6.4 6.9 70.1 61.4 74.2 100.0 40.9 45.4 54.7 8.6 8.4 9.2
100.0 17.6 48.5 33.9 100.0 81.4 19.6 39.1 22.7 100.0 28.0 72.0 100.0 29.4 23.4 21.0 89.9 50.4 85.9135 42 231 292 106 88 61 100 108 1092 956 1156 1557 636 707 852 134 130 143892 316 267 310 2756 2341 544 644 1153 2756 751 2005 1126 2756 1975 1466 2640 2362 24577.4 4.7 7.9 16.5 4.9 4.3 2.8 2.8 9.2 50.5 43.0 54.1 29.4 100.0 100.0 100.0 6.6 10.2 6.9
100.0 35.4 29.9 34.7 100.0 84.9 19.7 23.4 41.8 100.0 27.2 72.8 40.9 100.0 71.7 53.2 95.8 85.7 89.1160 101 170 357 106 92 62 60 199 1092 929 1168 636 2162 2162 2162 143 222 148653 219 266 168 1975 1649 467 425 757 1975 391 1584 896 1975 1975 685 1859 1796 17225.4 3.2 7.8 9.0 3.5 3.0 2.4 1.8 6.0 36.2 22.4 42.7 23.4 71.7 100.0 46.7 4.7 7.8 4.8
100.0 33.6 40.6 25.8 100.0 83.5 23.6 21.5 38.3 100.0 19.8 80.2 45.4 100.0 100.0 34.7 94.1 90.9 87.2164 98 236 271 106 90 74 55 182 1092 676 1288 707 2162 3016 1409 141 235 145511 159 127 225 1466 1377 329 421 627 1466 359 1106 802 1466 685 1466 1389 1111 13064.2 2.4 3.7 12.0 2.6 2.5 1.7 1.8 5.0 26.9 20.6 29.8 21.0 53.2 34.7 100.0 3.5 4.8 3.6
100.0 31.1 24.9 44.0 100.0 93.9 22.4 28.8 42.8 100.0 24.5 75.5 54.7 100.0 46.7 100.0 94.7 75.8 89.1173 96 152 487 106 102 70 73 203 1092 836 1212 852 2162 1409 4065 142 196 148
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Attended/Watched/Social Media:Hockey: NHL
TotalAttended or Watched (any) 59579
100.0100.0
Attended at Least Once 1202120.2
100.0100
Followed on Social Media:
Facebook 1732029.1
100.0100
Twitter 887014.9
100.0100
Watched on TV at Least Once 5501292.3
100.0100
Watched Online at Least Once:
Total (net on any device) 54569.2
100.0100
Computer/Laptop/Netbook 38266.4
100.0100
Total Mobile (Net) 27564.6
100.0100
Tablet 19753.3
100.0100
Smart Phone 14662.5
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.04060 1338 2722 856 499 619 749 8679 4269 4411 1335 773 1220 1082 864 325222.5 14.6 30.7 46.9 42.0 37.7 17.8 20.3 16.7 25.5 41.9 40.0 28.2 13.8 38.6 28.833.8 11.1 22.6 7.1 4.1 5.1 6.2 72.2 35.5 36.7 11.1 6.4 10.2 9.0 7.2 27.1112 72 152 232 208 187 88 100 83 126 207 198 140 68 191 143
7755 1638 6117 1307 654 1023 3133 17320 17320 3188 1931 4330 7869 1493 410143.0 17.9 69.0 71.6 55.1 62.3 74.3 40.4 100.0 100.0 100.0 100.0 100.0 66.8 36.344.8 9.5 35.3 7.5 3.8 5.9 18.1 100.0 100.0 18.4 11.2 25.0 45.4 8.6 23.7148 62 237 246 190 214 256 139 344 344 344 344 344 230 125
8870 8870 1824 1187 1643 4216 7883 1766 6117 1246 850 1222 2800 744 218949.2 100.0 100.0 100.0 100.0 100.0 18.4 6.9 35.3 39.1 44.0 28.2 35.6 33.3 19.4
100.0 100.0 20.6 13.4 18.5 47.5 88.9 19.9 69.0 14.0 9.6 13.8 31.6 8.4 24.7331 672 672 672 672 672 124 47 237 263 295 189 239 224 130
16694 8651 8043 1698 1107 1335 3903 39606 23918 15688 2935 1668 3632 7453 1783 1016692.6 94.5 90.7 93.1 93.3 81.2 92.6 92.5 93.8 90.6 92.1 86.4 83.9 94.7 79.8 90.030.3 15.7 14.6 3.1 2.0 2.4 7.1 72.0 43.5 28.5 5.3 3.0 6.6 13.5 3.2 18.5100 102 98 101 101 88 100 100 102 98 100 94 91 103 86 97
2969 352 2617 713 413 389 1102 4302 687 3616 884 330 999 1403 636 126016.5 3.8 29.5 39.1 34.8 23.7 26.1 10.0 2.7 20.9 27.7 17.1 23.1 17.8 28.5 11.254.4 6.4 48.0 13.1 7.6 7.1 20.2 78.8 12.6 66.3 16.2 6.0 18.3 25.7 11.7 23.1180 42 322 427 380 258 285 110 29 228 303 187 252 195 311 122
2228 287 1941 331 367 320 923 3362 597 2764 589 241 726 1208 474 98812.4 3.1 21.9 18.2 30.9 19.5 21.9 7.9 2.3 16.0 18.5 12.5 16.8 15.4 21.2 8.858.2 7.5 50.7 8.7 9.6 8.4 24.1 87.9 15.6 72.2 15.4 6.3 19.0 31.6 12.4 25.8192 49 341 283 481 303 341 122 36 249 288 194 261 239 330 136
1366 229 1138 491 138 330 179 1867 249 1619 626 281 355 357 537 8127.6 2.5 12.8 26.9 11.6 20.1 4.2 4.4 1.0 9.3 19.6 14.6 8.2 4.5 24.0 7.2
49.6 8.3 41.3 17.8 5.0 12.0 6.5 67.8 9.0 58.7 22.7 10.2 12.9 13.0 19.5 29.5164 54 277 582 251 434 92 94 21 202 424 315 177 98 520 155
1003 177 826 370 90 278 88 1319 196 1123 511 131 268 212 473 6225.6 1.9 9.3 20.3 7.5 16.9 2.1 3.1 0.8 6.5 16.0 6.8 6.2 2.7 21.1 5.5
50.8 9.0 41.8 18.7 4.5 14.1 4.5 66.8 9.9 56.8 25.9 6.6 13.6 10.8 23.9 31.5168 58 281 612 228 511 63 93 23 196 483 205 187 81 638 166823 89 734 279 138 227 91 1125 125 1000 443 281 132 145 339 6144.6 1.0 8.3 15.3 11.6 13.8 2.2 2.6 0.5 5.8 13.9 14.6 3.1 1.8 15.2 5.4
56.2 6.1 50.1 19.0 9.4 15.5 6.2 76.8 8.5 68.3 30.2 19.2 9.0 9.9 23.1 41.9186 39 336 622 471 561 88 107 20 235 564 592 124 75 617 221
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Attended or Watched (any) 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Attended 12021 7280 4741 253 1354 2897 3829 3687 702 2618 4077 4625 3587 2816 2832 2786 6145 2301 384420.2 19.7 20.9 8.1 20.1 25.9 25.9 15.5 8.1 21.2 20.0 25.5 24.0 17.3 17.0 23.8 47.5 36.9 57.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 60.6 39.4 2.1 11.3 24.1 31.9 30.7 5.8 21.8 33.9 38.5 29.8 23.4 23.6 23.2 51.1 19.1 32.0
100 98 104 40 100 128 128 77 40 105 99 126 119 86 84 118 235 183 284 1 6752 3921 2831 101 650 1825 2041 2136 390 1854 2038 2470 1686 1346 1986 1734 2730 1287 1443
11.3 10.6 12.5 3.2 9.6 16.3 13.8 9.0 4.5 15.0 10.0 13.6 11.3 8.3 11.9 14.8 21.1 20.6 21.656.2 53.9 59.7 39.9 48.0 63.0 53.3 57.9 55.5 70.8 50.0 53.4 47.0 47.8 70.1 62.3 44.4 55.9 37.5
100.0 58.1 41.9 1.5 9.6 27.0 30.2 31.6 5.8 27.5 30.2 36.6 25.0 19.9 29.4 25.7 40.4 19.1 21.4100 94 110 28 85 144 122 79 40 132 88 120 99 73 105 131 186 182 190
2-3 3393 1961 1432 531 656 932 1272 153 610 1396 1234 1323 1223 299 547 2080 632 14485.7 5.3 6.3 7.9 5.9 6.3 5.4 1.8 4.9 6.8 6.8 8.8 7.5 1.8 4.7 16.1 10.1 21.6
28.2 26.9 30.2 39.2 22.7 24.4 34.5 21.7 23.3 34.2 26.7 36.9 43.4 10.6 19.6 33.8 27.4 37.7100.0 57.8 42.2 15.7 19.3 27.5 37.5 4.5 18.0 41.2 36.4 39.0 36.0 8.8 16.1 61.3 18.6 42.7
100 93 111 138 103 111 94 31 87 120 119 155 132 32 82 282 178 380 4+ 1876 1398 478 152 173 416 856 279 159 154 643 920 577 247 548 504 1335 382 952
3.1 3.8 2.1 4.9 2.6 3.7 5.8 1.2 1.8 1.2 3.1 5.1 3.9 1.5 3.3 4.3 10.3 6.1 14.215.6 19.2 10.1 60.1 12.8 14.4 22.4 7.6 22.7 5.9 15.8 19.9 16.1 8.8 19.3 18.1 21.7 16.6 24.8
100.0 74.5 25.5 8.1 9.2 22.2 45.6 14.9 8.5 8.2 34.3 49.1 30.7 13.2 29.2 26.9 71.2 20.4 50.8100 120 67 154 82 118 184 37 59 39 100 161 122 48 105 137 328 195 452
Watched (any) 56103 35145 20958 2983 6382 10298 13591 22850 8362 11844 19081 16816 14076 15639 15559 10828 11336 5493 584294.2 95.2 92.5 95.2 94.6 92.0 91.8 96.4 96.8 95.8 93.4 92.6 94.1 96.1 93.6 92.4 87.6 88.1 87.2
100.0 62.6 37.4 5.3 11.4 18.4 24.2 40.7 14.9 21.1 34.0 30.0 25.1 27.9 27.7 19.3 20.2 9.8 10.4100 101 98 101 101 98 98 102 103 102 99 98 100 102 99 98 93 94 93
Watched on TV 55012 34574 20438 2684 6225 10137 13383 22582 7966 11643 18719 16683 13903 15564 15008 10537 11088 5267 582192.3 93.6 90.2 85.7 92.3 90.6 90.4 95.2 92.2 94.2 91.7 91.9 92.9 95.7 90.3 89.9 85.7 84.4 86.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.8 37.2 4.9 11.3 18.4 24.3 41.0 14.5 21.2 34.0 30.3 25.3 28.3 27.3 19.2 20.2 9.6 10.6
100 101 98 93 100 98 98 103 100 102 99 100 101 104 98 97 93 91 94 1-2 19110 11285 7825 1187 2349 3602 4469 7502 2997 3834 6483 5794 3293 4079 6342 5396 1742 977 766
32.1 30.6 34.5 37.9 34.8 32.2 30.2 31.6 34.7 31.0 31.7 31.9 22.0 25.1 38.1 46.0 13.5 15.7 11.434.7 32.6 38.3 44.2 37.7 35.5 33.4 33.2 37.6 32.9 34.6 34.7 23.7 26.2 42.3 51.2 15.7 18.5 13.2
100.0 59.1 40.9 6.2 12.3 18.9 23.4 39.3 15.7 20.1 33.9 30.3 17.2 21.3 33.2 28.2 9.1 5.1 4.0100 95 108 118 109 100 94 99 108 97 99 100 69 78 119 144 42 49 36
3-11 23360 13908 9453 1358 2842 3656 6244 9260 3310 5385 7548 7118 6137 7802 5601 3820 4405 2528 187739.2 37.7 41.7 43.3 42.1 32.7 42.2 39.0 38.3 43.6 37.0 39.2 41.0 48.0 33.7 32.6 34.1 40.5 28.042.5 40.2 46.3 50.6 45.7 36.1 46.7 41.0 41.5 46.3 40.3 42.7 44.1 50.1 37.3 36.3 39.7 48.0 32.2
100.0 59.5 40.5 5.8 12.2 15.7 26.7 39.6 14.2 23.1 32.3 30.5 26.3 33.4 24.0 16.4 18.9 10.8 8.0100 96 106 111 107 83 108 100 98 111 94 100 105 122 86 83 87 103 71
12+ 12542 9381 3161 139 1034 2879 2671 5820 1659 2423 4688 3771 4473 3682 3065 1321 4941 1762 317921.1 25.4 13.9 4.4 15.3 25.7 18.1 24.5 19.2 19.6 23.0 20.8 29.9 22.6 18.4 11.3 38.2 28.3 47.522.8 27.1 15.5 5.2 16.6 28.4 20.0 25.8 20.8 20.8 25.0 22.6 32.2 23.7 20.4 12.5 44.6 33.5 54.6
100.0 74.8 25.2 1.1 8.2 23.0 21.3 46.4 13.2 19.3 37.4 30.1 35.7 29.4 24.4 10.5 39.4 14.0 25.3100 121 66 21 73 122 86 117 91 93 109 99 142 108 88 54 181 134 225
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Under
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Watched on Computer/Tablet/Smart Phone 5456 3673 1784 1070 1385 1309 1170 523 1017 1010 2304 1125 1405 1592 1456 1004 3024 1824 12009.2 9.9 7.9 34.2 20.5 11.7 7.9 2.2 11.8 8.2 11.3 6.2 9.4 9.8 8.8 8.6 23.4 29.2 17.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 67.3 32.7 19.6 25.4 24.0 21.4 9.6 18.6 18.5 42.2 20.6 25.8 29.2 26.7 18.4 55.4 33.4 22.0
100 109 86 373 224 128 86 24 128 89 123 68 103 107 96 94 255 319 196 1-2 1746 1090 656 44 717 450 471 65 480 253 685 328 690 209 410 436 725 247 477
2.9 3.0 2.9 1.4 10.6 4.0 3.2 0.3 5.6 2.0 3.4 1.8 4.6 1.3 2.5 3.7 5.6 4.0 7.132.0 29.7 36.8 4.1 51.8 34.4 40.3 12.4 47.2 25.1 29.7 29.1 49.1 13.1 28.2 43.5 24.0 13.6 39.8
100.0 62.4 37.6 2.5 41.0 25.8 27.0 3.7 27.5 14.5 39.2 18.8 39.5 12.0 23.5 25.0 41.5 14.2 27.3100 101 99 48 363 137 109 9 190 70 114 62 157 44 84 127 191 135 243
3-11 2878 1930 949 1026 520 635 492 205 486 540 1248 604 592 1341 543 402 1854 1348 5064.8 5.2 4.2 32.7 7.7 5.7 3.3 0.9 5.6 4.4 6.1 3.3 4.0 8.2 3.3 3.4 14.3 21.6 7.6
52.8 52.5 53.2 95.9 37.6 48.5 42.0 39.3 47.8 53.5 54.2 53.7 42.1 84.3 37.3 40.0 61.3 73.9 42.2100.0 67.0 33.0 35.7 18.1 22.0 17.1 7.1 16.9 18.8 43.4 21.0 20.6 46.6 18.9 14.0 64.4 46.8 17.6
100 108 87 678 160 117 69 18 116 90 127 69 82 171 68 71 297 447 156 12+ 832 653 179 148 225 207 253 51 217 370 194 123 41 502 166 445 229 216
1.4 1.8 0.8 2.2 2.0 1.4 1.1 0.6 1.8 1.8 1.1 0.8 0.3 3.0 1.4 3.4 3.7 3.215.2 17.8 10.0 10.7 17.2 17.7 48.3 5.0 21.5 16.1 17.2 8.8 2.6 34.5 16.5 14.7 12.5 18.0
100.0 78.5 21.5 17.8 27.0 24.9 30.4 6.1 26.1 44.5 23.3 14.8 5.0 60.3 19.9 53.5 27.5 26.0100 127 57 157 144 100 76 42 126 130 76 59 18 216 101 247 263 231
Watched on Computer/Laptop/Netbook 3826 2896 930 816 1155 839 638 378 593 690 1727 817 747 1467 860 752 1872 1457 4156.4 7.8 4.1 26.0 17.1 7.5 4.3 1.6 6.9 5.6 8.5 4.5 5.0 9.0 5.2 6.4 14.5 23.4 6.2
100.0 75.7 24.3 21.3 30.2 21.9 16.7 9.9 15.5 18.0 45.1 21.4 19.5 38.3 22.5 19.7 48.9 38.1 10.9100 122 64 405 267 117 67 25 107 87 132 70 78 140 81 100 225 364 97
Watched on Tablet/Smart Phone 2756 1666 1090 494 528 677 807 250 438 620 1018 679 753 607 922 473 1793 850 9434.6 4.5 4.8 15.8 7.8 6.1 5.5 1.1 5.1 5.0 5.0 3.7 5.0 3.7 5.5 4.0 13.9 13.6 14.1
100.0 60.4 39.6 17.9 19.1 24.6 29.3 9.1 15.9 22.5 36.9 24.6 27.3 22.0 33.5 17.2 65.1 30.9 34.2100 98 104 341 169 131 118 23 110 108 108 81 109 81 120 87 300 295 304
Watched on Tablet 1975 1176 799 387 501 374 512 201 275 361 751 589 520 492 726 238 1273 681 5923.3 3.2 3.5 12.3 7.4 3.3 3.5 0.8 3.2 2.9 3.7 3.2 3.5 3.0 4.4 2.0 9.8 10.9 8.8
100.0 59.6 40.4 19.6 25.4 18.9 25.9 10.2 13.9 18.3 38.0 29.8 26.3 24.9 36.7 12.0 64.5 34.5 30.0100 96 106 372 224 101 104 26 96 88 111 98 105 91 132 61 297 329 267
Watched on Smart Phone 1466 967 499 282 296 406 382 99 179 399 463 424 284 403 444 335 1090 483 6072.5 2.6 2.2 9.0 4.4 3.6 2.6 0.4 2.1 3.2 2.3 2.3 1.9 2.5 2.7 2.9 8.4 7.7 9.1
100.0 66.0 34.0 19.2 20.2 27.7 26.1 6.8 12.2 27.2 31.6 29.0 19.4 27.5 30.3 22.8 74.4 33.0 41.4100 106 89 366 178 148 105 17 84 131 92 95 77 101 109 116 343 315 369
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
TotalAttended or Watched (any) 59579
100.0100.0
Attended 1202120.2
100.0100.0
100 1 6752
11.356.2
100.0100
2-3 33935.7
28.2100.0
100 4+ 1876
3.115.6
100.0100
Watched (any) 5610394.2
100.0100
Watched on TV 5501292.3
100.0100.0
100 1-2 19110
32.134.7
100.0100
3-11 2336039.242.5
100.0100
12+ 1254221.122.8
100.0100
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.51876 4262 1125 1521 996 1335 3314 1636 3084 1088 815 972
100.0 34.0 30.3 100.0 100.0 100.0 37.2 32.6 38.9 31.8 35.6 29.7100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
15.6 35.5 9.4 12.7 8.3 11.1 27.6 13.6 25.7 9.1 6.8 8.1496 168 150 496 496 496 185 161 193 157 176 147
1920 395 1362 636 1280 395 220 35915.3 10.6 15.3 12.7 16.2 11.5 9.6 11.045.0 35.1 41.1 38.9 41.5 36.3 27.0 37.028.4 5.8 20.2 9.4 18.9 5.8 3.3 5.3135 94 135 112 143 102 85 97
1493 384 1218 641 1151 347 307 34711.9 10.4 13.7 12.8 14.5 10.1 13.4 10.635.0 34.1 36.8 39.2 37.3 31.9 37.7 35.744.0 11.3 35.9 18.9 33.9 10.2 9.1 10.2209 182 240 224 255 178 236 186
1876 849 346 1521 996 1335 733 359 653 346 287 265100.0 6.8 9.3 100.0 100.0 100.0 8.2 7.2 8.2 10.1 12.5 8.1100.0 19.9 30.8 100.0 100.0 100.0 22.1 22.0 21.2 31.8 35.3 27.3100.0 45.2 18.5 81.1 53.1 71.2 39.1 19.1 34.8 18.5 15.3 14.13176 215 297 3176 3176 3176 261 227 262 321 398 2571427 12542 3710 1232 769 1046 8901 5021 7921 3427 2291 327576.1 100.0 100.0 81.0 77.2 78.3 100.0 100.0 100.0 100.0 100.0 100.0
2.5 22.4 6.6 2.2 1.4 1.9 15.9 9.0 14.1 6.1 4.1 5.881 106 106 86 82 83 106 106 106 106 106 106
1364 12542 2989 1169 728 1025 8901 5021 7921 2743 1710 263272.7 100.0 80.6 76.9 73.0 76.8 100.0 100.0 100.0 80.0 74.6 80.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.02.5 22.8 5.4 2.1 1.3 1.9 16.2 9.1 14.4 5.0 3.1 4.879 108 87 83 79 83 108 108 108 87 81 87
553 476 476 44014.9 13.9 20.8 13.418.5 17.3 27.8 16.7
2.9 2.5 2.5 2.346 43 65 42
516 1283 436 369 372 1114 440 107827.5 34.6 28.7 37.0 27.8 32.5 19.2 32.937.8 42.9 37.3 50.7 36.3 40.6 25.7 41.0
2.2 5.5 1.9 1.6 1.6 4.8 1.9 4.670 88 73 94 71 83 49 84
849 12542 1153 733 359 653 8901 5021 7921 1153 794 111345.2 100.0 31.1 48.2 36.0 48.9 100.0 100.0 100.0 33.6 34.7 34.062.2 100.0 38.6 62.7 49.3 63.7 100.0 100.0 100.0 42.0 46.5 42.3
6.8 100.0 9.2 5.8 2.9 5.2 71.0 40.0 63.2 9.2 6.3 8.9215 475 148 229 171 232 475 475 475 160 165 162
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
Total Watched on Computer/Tablet/Smart Phone 5456
9.2100.0100.0
100 1-2 1746
2.932.0
100.0100
3-11 28784.8
52.8100.0
100 12+ 832
1.415.2
100.0100
Watched on Computer/Laptop/Netbook 38266.4
100.0100
Watched on Tablet/Smart Phone 27564.6
100.0100
Watched on Tablet 19753.3
100.0100
Watched on Smart Phone 14662.5
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports527 1671 3710 527 376 446 1649 1114 1610 3427 2291 3275
28.1 13.3 100.0 34.7 37.8 33.4 18.5 22.2 20.3 100.0 100.0 100.0100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
9.7 30.6 68.0 9.7 6.9 8.2 30.2 20.4 29.5 62.8 42.0 60.0307 146 1092 379 412 365 202 242 222 1092 1092 1092181 518 181 89 181 496 320 4969.6 4.1 11.9 9.0 13.5 5.6 6.4 6.3
34.3 31.0 34.3 23.7 40.5 30.1 28.7 30.810.4 29.7 10.4 5.1 10.4 28.4 18.3 28.4329 141 406 305 462 190 217 214
98 728 2878 98 59 73 728 524 703 2595 1683 25355.2 5.8 77.6 6.4 6.0 5.4 8.2 10.4 8.9 75.7 73.4 77.4
18.5 43.6 77.6 18.5 15.8 16.3 44.2 47.0 43.7 75.7 73.4 77.43.4 25.3 100.0 3.4 2.1 2.5 25.3 18.2 24.4 90.2 58.5 88.1
108 120 1606 133 124 113 169 216 184 1567 1520 1602249 425 832 249 228 193 425 271 410 832 608 740
13.3 3.4 22.4 16.4 22.8 14.4 4.8 5.4 5.2 24.3 26.6 22.647.2 25.4 22.4 47.2 60.5 43.2 25.7 24.3 25.5 24.3 26.6 22.629.9 51.0 100.0 29.9 27.4 23.2 51.0 32.5 49.3 100.0 73.1 89.0950 242 1606 1171 1636 1034 342 386 371 1738 1902 1619352 868 2754 352 201 271 846 374 807 2471 1435 2319
18.8 6.9 74.2 23.2 20.2 20.3 9.5 7.4 10.2 72.1 62.6 70.89.2 22.7 72.0 9.2 5.3 7.1 22.1 9.8 21.1 64.6 37.5 60.6
292 108 1156 361 314 316 148 116 159 1123 976 1102310 1153 2005 310 310 295 1153 979 1139 1928 1650 1843
16.5 9.2 54.1 20.4 31.1 22.1 13.0 19.5 14.4 56.3 72.0 56.311.2 41.8 72.8 11.2 11.2 10.7 41.8 35.5 41.3 70.0 59.9 66.9357 199 1168 440 672 478 280 422 311 1216 1557 1216168 757 1584 168 168 154 757 694 743 1507 1444 14219.0 6.0 42.7 11.1 16.9 11.5 8.5 13.8 9.4 44.0 63.0 43.48.5 38.3 80.2 8.5 8.5 7.8 38.3 35.2 37.6 76.3 73.1 71.9
271 182 1288 334 510 348 257 417 283 1326 1901 1309225 627 1106 225 225 225 627 453 627 1029 751 994
12.0 5.0 29.8 14.8 22.5 16.8 7.0 9.0 7.9 30.0 32.8 30.315.3 42.8 75.5 15.3 15.3 15.3 42.8 30.9 42.8 70.2 51.3 67.8487 203 1212 601 917 684 286 367 322 1221 1333 1234
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
TotalAttended or Watched (any) 59579
100.0100.0
Attended 1202120.2
100.0100.0
100 1 6752
11.356.2
100.0100
2-3 33935.7
28.2100.0
100 4+ 1876
3.115.6
100.0100
Watched (any) 5610394.2
100.0100
Watched on TV 5501292.3
100.0100.0
100 1-2 19110
32.134.7
100.0100
3-11 2336039.242.5
100.0100
12+ 1254221.122.8
100.0100
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
12021 6752 3393 1876 8545 8364 1028 3075 4262 1567 441 1125 1039 892 653 511 9513 4874 8806100.0 100.0 100.0 100.0 15.2 15.2 5.4 13.2 34.0 28.7 25.3 30.3 27.2 32.4 33.1 34.8 23.9 21.2 24.6100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 97.9 12.0 36.0 49.9 18.3 5.2 13.2 12.2 10.4 7.6 6.0 79.1 40.5 73.3
496 496 496 496 75 75 27 65 168 142 125 150 135 160 164 173 118 105 1226752 6752 4365 4284 725 1639 1920 395 395 182 316 219 159 5235 2372 478056.2 100.0 7.8 7.8 3.8 7.0 15.3 7.2 10.6 4.8 11.5 11.1 10.8 13.1 10.3 13.456.2 100.0 51.1 51.2 70.5 53.3 45.0 25.2 35.1 17.6 35.4 33.6 31.1 55.0 48.7 54.3
100.0 100.0 100.0 98.1 16.6 37.6 44.0 9.0 9.0 4.2 7.2 5.0 3.6 77.5 35.1 70.8496 882 69 69 33 62 135 64 94 42 101 98 96 116 91 118
3393 3393 2753 2716 303 919 1493 644 260 384 504 267 266 127 2757 1505 269028.2 100.0 4.9 4.9 1.6 3.9 11.9 11.8 14.9 10.4 13.2 9.7 13.4 8.7 6.9 6.5 7.528.2 100.0 32.2 32.5 29.5 29.9 35.0 41.1 59.0 34.1 48.5 29.9 40.6 24.9 29.0 30.9 30.5
100.0 100.0 100.0 98.7 11.0 33.4 54.2 23.4 9.5 14.0 18.3 9.7 9.6 4.6 81.3 44.4 79.3496 1756 86 87 28 69 209 207 262 182 231 170 236 152 121 115 132
1876 1876 1427 1364 516 849 527 181 346 352 310 168 225 1521 996 133515.6 100.0 2.5 2.5 2.2 6.8 9.7 10.4 9.3 9.2 11.2 8.5 15.3 3.8 4.3 3.715.6 100.0 16.7 16.3 16.8 19.9 33.7 41.0 30.8 33.9 34.7 25.8 44.0 16.0 20.4 15.2
100.0 100.0 100.0 95.6 36.2 59.5 37.0 12.7 24.3 24.7 21.7 11.8 15.7 81.1 53.1 71.2496 3176 81 79 70 215 307 329 297 292 357 271 487 121 137 118
8545 4365 2753 1427 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 37312 21611 3339771.1 64.6 81.2 76.1 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 93.6 93.8 93.3
100.0 51.1 32.2 16.7 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.5 38.5 59.575 69 86 81 106 106 106 106 106 106 106 106 106 106 106 106 99 100 99
8364 4284 2716 1364 55012 55012 19110 23360 12542 4365 1376 2989 3115 2341 1649 1377 36339 20839 3252769.6 63.4 80.1 72.7 98.1 100.0 100.0 100.0 100.0 80.0 78.8 80.6 81.4 84.9 83.5 93.9 91.2 90.4 90.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 51.2 32.5 16.3 100.0 100.0 34.7 42.5 22.8 7.9 2.5 5.4 5.7 4.3 3.0 2.5 66.1 37.9 59.1
75 69 87 79 106 108 108 108 108 87 85 87 88 92 90 102 99 98 981028 725 303 19110 19110 19110 934 382 553 750 544 467 329 12163 6603 11201
8.6 10.7 8.9 34.1 34.7 100.0 17.1 21.9 14.9 19.6 19.7 23.6 22.4 30.5 28.7 31.312.3 16.9 11.2 34.7 34.7 100.0 21.4 27.7 18.5 24.1 23.2 28.3 23.9 33.5 31.7 34.4
100.0 70.5 29.5 100.0 100.0 100.0 4.9 2.0 2.9 3.9 2.8 2.4 1.7 63.6 34.6 58.627 33 28 106 108 312 53 68 46 61 62 74 70 95 89 98
3075 1639 919 516 23360 23360 23360 1759 476 1283 1497 644 425 421 15275 9215 1340425.6 24.3 27.1 27.5 41.6 42.5 100.0 32.2 27.2 34.6 39.1 23.4 21.5 28.8 38.3 40.0 37.436.8 38.3 33.9 37.8 42.5 42.5 100.0 40.3 34.6 42.9 48.0 27.5 25.8 30.6 42.0 44.2 41.2
100.0 53.3 29.9 16.8 100.0 100.0 100.0 7.5 2.0 5.5 6.4 2.8 1.8 1.8 65.4 39.4 57.465 62 69 70 106 108 255 82 69 88 100 60 55 73 98 102 96
4262 1920 1493 849 12542 12542 12542 1671 518 1153 868 1153 757 627 8901 5021 792135.5 28.4 44.0 45.2 22.4 22.8 100.0 30.6 29.7 31.1 22.7 41.8 38.3 42.8 22.3 21.8 22.150.9 44.8 55.0 62.2 22.8 22.8 100.0 38.3 37.7 38.6 27.9 49.3 45.9 45.5 24.5 24.1 24.4
100.0 45.0 35.0 19.9 100.0 100.0 100.0 13.3 4.1 9.2 6.9 9.2 6.0 5.0 71.0 40.0 63.2168 135 209 215 106 108 475 146 141 148 108 199 182 203 106 104 105
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
Total Watched on Computer/Tablet/Smart Phone 5456
9.2100.0100.0
100 1-2 1746
2.932.0
100.0100
3-11 28784.8
52.8100.0
100 12+ 832
1.415.2
100.0100
Watched on Computer/Laptop/Netbook 38266.4
100.0100
Watched on Tablet/Smart Phone 27564.6
100.0100
Watched on Tablet 19753.3
100.0100
Watched on Smart Phone 14662.5
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
1567 395 644 527 5456 4365 934 1759 1671 5456 1746 3710 3826 2756 1975 1466 5030 3420 478113.0 5.8 19.0 28.1 9.7 7.9 4.9 7.5 13.3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 12.6 14.8 13.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 25.2 41.1 33.7 100.0 80.0 17.1 32.2 30.6 100.0 32.0 68.0 70.1 50.5 36.2 26.9 92.2 62.7 87.6
142 64 207 307 106 87 53 82 146 1092 1092 1092 1092 1092 1092 1092 138 162 146441 260 181 1746 1376 382 476 518 1746 1746 1072 751 391 359 1603 1130 15063.7 7.7 9.6 3.1 2.5 2.0 2.0 4.1 32.0 100.0 28.0 27.2 19.8 24.5 4.0 4.9 4.2
28.2 40.4 34.3 32.0 31.5 40.8 27.0 31.0 32.0 100.0 28.0 27.2 19.8 24.5 31.9 33.0 31.5100.0 59.0 41.0 100.0 78.8 21.9 27.2 29.7 100.0 100.0 61.4 43.0 22.4 20.6 91.8 64.7 86.2
125 262 329 106 85 68 69 141 1092 3412 956 929 676 836 137 167 144556 184 274 98 2878 2468 494 1246 728 2878 2878 2071 1576 1267 763 2595 1683 25354.6 2.7 8.1 5.2 5.1 4.5 2.6 5.3 5.8 52.8 77.6 54.1 57.2 64.1 52.1 6.5 7.3 7.1
35.5 46.6 42.6 18.5 52.8 56.6 52.9 70.8 43.6 52.8 77.6 54.1 57.2 64.1 52.1 51.6 49.2 53.0100.0 33.1 49.3 17.6 100.0 85.8 17.2 43.3 25.3 100.0 100.0 72.0 54.7 44.0 26.5 90.2 58.5 88.1
96 56 167 108 106 93 53 110 120 1092 1606 1121 1183 1328 1078 135 151 147569 211 110 249 832 521 59 37 425 832 832 683 430 317 343 832 608 7404.7 3.1 3.2 13.3 1.5 0.9 0.3 0.2 3.4 15.2 22.4 17.8 15.6 16.0 23.4 2.1 2.6 2.1
36.3 53.4 17.0 47.2 15.2 11.9 6.3 2.1 25.4 15.2 22.4 17.8 15.6 16.0 23.4 16.5 17.8 15.5100.0 37.0 19.3 43.7 100.0 62.6 7.1 4.5 51.0 100.0 100.0 82.1 51.6 38.1 41.2 100.0 73.1 89.0
339 223 232 950 106 68 22 11 242 1092 1606 1278 1116 1149 1677 149 189 1481039 182 504 352 3826 3115 750 1497 868 3826 1072 2754 3826 1126 896 802 3439 1930 3287
8.6 2.7 14.9 18.8 6.8 5.7 3.9 6.4 6.9 70.1 61.4 74.2 100.0 40.9 45.4 54.7 8.6 8.4 9.2100.0 17.6 48.5 33.9 100.0 81.4 19.6 39.1 22.7 100.0 28.0 72.0 100.0 29.4 23.4 21.0 89.9 50.4 85.9
135 42 231 292 106 88 61 100 108 1092 956 1156 1557 636 707 852 134 130 143892 316 267 310 2756 2341 544 644 1153 2756 751 2005 1126 2756 1975 1466 2640 2362 24577.4 4.7 7.9 16.5 4.9 4.3 2.8 2.8 9.2 50.5 43.0 54.1 29.4 100.0 100.0 100.0 6.6 10.2 6.9
100.0 35.4 29.9 34.7 100.0 84.9 19.7 23.4 41.8 100.0 27.2 72.8 40.9 100.0 71.7 53.2 95.8 85.7 89.1160 101 170 357 106 92 62 60 199 1092 929 1168 636 2162 2162 2162 143 222 148653 219 266 168 1975 1649 467 425 757 1975 391 1584 896 1975 1975 685 1859 1796 17225.4 3.2 7.8 9.0 3.5 3.0 2.4 1.8 6.0 36.2 22.4 42.7 23.4 71.7 100.0 46.7 4.7 7.8 4.8
100.0 33.6 40.6 25.8 100.0 83.5 23.6 21.5 38.3 100.0 19.8 80.2 45.4 100.0 100.0 34.7 94.1 90.9 87.2164 98 236 271 106 90 74 55 182 1092 676 1288 707 2162 3016 1409 141 235 145511 159 127 225 1466 1377 329 421 627 1466 359 1106 802 1466 685 1466 1389 1111 13064.2 2.4 3.7 12.0 2.6 2.5 1.7 1.8 5.0 26.9 20.6 29.8 21.0 53.2 34.7 100.0 3.5 4.8 3.6
100.0 31.1 24.9 44.0 100.0 93.9 22.4 28.8 42.8 100.0 24.5 75.5 54.7 100.0 46.7 100.0 94.7 75.8 89.1173 96 152 487 106 102 70 73 203 1092 836 1212 852 2162 1409 4065 142 196 148
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
TotalAttended or Watched (any) 59579
100.0100.0
Attended 1202120.2
100.0100.0
100 1 6752
11.356.2
100.0100
2-3 33935.7
28.2100.0
100 4+ 1876
3.115.6
100.0100
Watched (any) 5610394.2
100.0100
Watched on TV 5501292.3
100.0100.0
100 1-2 19110
32.134.7
100.0100
3-11 2336039.242.5
100.0100
12+ 1254221.122.8
100.0100
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.04060 1338 2722 856 499 619 749 8679 4269 4411 1335 773 1220 1082 864 325222.5 14.6 30.7 46.9 42.0 37.7 17.8 20.3 16.7 25.5 41.9 40.0 28.2 13.8 38.6 28.8
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.033.8 11.1 22.6 7.1 4.1 5.1 6.2 72.2 35.5 36.7 11.1 6.4 10.2 9.0 7.2 27.1112 72 152 232 208 187 88 100 83 126 207 198 140 68 191 143
2190 1001 1190 330 208 365 287 4975 2706 2269 810 524 440 496 408 161712.2 10.9 13.4 18.1 17.5 22.2 6.8 11.6 10.6 13.1 25.4 27.1 10.2 6.3 18.2 14.353.9 74.8 43.7 38.5 41.6 59.0 38.3 57.3 63.4 51.4 60.7 67.8 36.0 45.8 47.2 49.732.4 14.8 17.6 4.9 3.1 5.4 4.2 73.7 40.1 33.6 12.0 7.8 6.5 7.3 6.0 24.0107 96 118 159 154 196 60 103 94 116 224 239 90 56 161 126
1202 189 1013 286 248 213 265 2480 1171 1310 252 160 456 442 221 10406.7 2.1 11.4 15.7 20.9 13.0 6.3 5.8 4.6 7.6 7.9 8.3 10.5 5.6 9.9 9.2
29.6 14.1 37.2 33.5 49.7 34.5 35.4 28.6 27.4 29.7 18.9 20.7 37.4 40.8 25.6 32.035.4 5.6 29.9 8.4 7.3 6.3 7.8 73.1 34.5 38.6 7.4 4.7 13.4 13.0 6.5 30.7117 36 201 276 367 228 110 102 81 133 139 146 185 99 174 162668 149 519 240 43 40 197 1224 392 832 273 89 325 145 235 5953.7 1.6 5.9 13.1 3.6 2.4 4.7 2.9 1.5 4.8 8.6 4.6 7.5 1.8 10.5 5.3
16.5 11.1 19.1 28.0 8.6 6.5 26.3 14.1 9.2 18.9 20.4 11.5 26.6 13.4 27.2 18.335.6 7.9 27.7 12.8 2.3 2.1 10.5 65.2 20.9 44.3 14.5 4.8 17.3 7.7 12.5 31.7118 52 186 417 115 78 148 91 49 153 272 147 238 59 333 167
17105 8695 8410 1824 1187 1369 4030 40314 23996 16318 3020 1668 4004 7625 1891 1042694.9 95.0 94.8 100.0 100.0 83.3 95.6 94.2 94.1 94.2 94.7 86.4 92.5 96.9 84.6 92.330.5 15.5 15.0 3.3 2.1 2.4 7.2 71.9 42.8 29.1 5.4 3.0 7.1 13.6 3.4 18.6101 101 101 106 106 89 101 100 100 100 101 92 98 103 90 98
16694 8651 8043 1698 1107 1335 3903 39606 23918 15688 2935 1668 3632 7453 1783 1016692.6 94.5 90.7 93.1 93.3 81.2 92.6 92.5 93.8 90.6 92.1 86.4 83.9 94.7 79.8 90.0
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.030.3 15.7 14.6 3.1 2.0 2.4 7.1 72.0 43.5 28.5 5.3 3.0 6.6 13.5 3.2 18.5100 102 98 101 101 88 100 100 102 98 100 94 91 103 86 97
5207 3700 1506 75 110 361 961 13617 10108 3509 291 147 841 2230 376 239028.9 40.4 17.0 4.1 9.2 22.0 22.8 31.8 39.6 20.3 9.1 7.6 19.4 28.3 16.8 21.231.2 42.8 18.7 4.4 9.9 27.0 24.6 34.4 42.3 22.4 9.9 8.8 23.2 29.9 21.1 23.527.2 19.4 7.9 0.4 0.6 1.9 5.0 71.3 52.9 18.4 1.5 0.8 4.4 11.7 2.0 12.5
90 126 53 13 29 68 71 99 124 63 28 24 61 88 52 667675 3656 4019 428 651 459 2480 17277 10029 7249 1071 890 1545 3743 775 466742.6 39.9 45.3 23.5 54.9 27.9 58.8 40.4 39.3 41.9 33.6 46.1 35.7 47.6 34.7 41.346.0 42.3 50.0 25.2 58.8 34.4 63.5 43.6 41.9 46.2 36.5 53.3 42.5 50.2 43.5 45.932.9 15.7 17.2 1.8 2.8 2.0 10.6 74.0 42.9 31.0 4.6 3.8 6.6 16.0 3.3 20.0109 102 116 60 140 71 150 103 100 107 86 117 91 121 88 105
3812 1294 2518 1195 346 515 462 8712 3781 4931 1573 632 1246 1479 633 310821.1 14.1 28.4 65.5 29.2 31.3 11.0 20.3 14.8 28.5 49.3 32.7 28.8 18.8 28.3 27.522.8 15.0 31.3 70.3 31.3 38.6 11.8 22.0 15.8 31.4 53.6 37.9 34.3 19.8 35.5 30.630.4 10.3 20.1 9.5 2.8 4.1 3.7 69.5 30.1 39.3 12.5 5.0 9.9 11.8 5.0 24.8100 67 135 311 139 149 52 97 70 135 234 156 137 89 134 131
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Attended/Watched:Hockey: NHL
Total Watched on Computer/Tablet/Smart Phone 5456
9.2100.0100.0
100 1-2 1746
2.932.0
100.0100
3-11 28784.8
52.8100.0
100 12+ 832
1.415.2
100.0100
Watched on Computer/Laptop/Netbook 38266.4
100.0100
Watched on Tablet/Smart Phone 27564.6
100.0100
Watched on Tablet 19753.3
100.0100
Watched on Smart Phone 14662.5
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.2969 352 2617 713 413 389 1102 4302 687 3616 884 330 999 1403 636 126016.5 3.8 29.5 39.1 34.8 23.7 26.1 10.0 2.7 20.9 27.7 17.1 23.1 17.8 28.5 11.2
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.054.4 6.4 48.0 13.1 7.6 7.1 20.2 78.8 12.6 66.3 16.2 6.0 18.3 25.7 11.7 23.1180 42 322 427 380 258 285 110 29 228 303 187 252 195 311 122881 131 751 285 218 69 178 1287 370 917 129 138 268 382 74 2424.9 1.4 8.5 15.6 18.4 4.2 4.2 3.0 1.5 5.3 4.0 7.1 6.2 4.9 3.3 2.1
29.7 37.2 28.7 40.1 52.8 17.7 16.1 29.9 53.9 25.4 14.6 41.8 26.8 27.2 11.6 19.250.5 7.5 43.0 16.4 12.5 4.0 10.2 73.7 21.2 52.5 7.4 7.9 15.4 21.9 4.2 13.8167 49 289 534 628 143 144 103 50 181 138 244 211 166 113 73
1668 159 1509 130 194 261 924 2297 264 2033 545 131 368 989 515 7009.3 1.7 17.0 7.1 16.3 15.9 21.9 5.4 1.0 11.7 17.1 6.8 8.5 12.6 23.0 6.2
56.2 45.2 57.7 18.2 46.8 67.1 83.9 53.4 38.5 56.2 61.6 39.8 36.8 70.5 80.9 55.657.9 5.5 52.4 4.5 6.7 9.1 32.1 79.8 9.2 70.6 18.9 4.6 12.8 34.4 17.9 24.3192 36 352 147 338 329 454 111 21 243 354 141 176 260 477 128420 62 358 297 1 59 718 52 666 210 61 363 32 47 3182.3 0.7 4.0 16.3 0.1 3.6 1.7 0.2 3.8 6.6 3.1 8.4 0.4 2.1 2.8
14.1 17.6 13.7 41.7 0.3 15.1 16.7 7.6 18.4 23.8 18.4 36.3 2.3 7.4 25.250.4 7.5 43.0 35.7 0.2 7.1 86.3 6.3 80.1 25.3 7.3 43.7 3.9 5.7 38.2167 49 289 1167 8 256 120 15 275 472 225 601 29 151 202
2228 287 1941 331 367 320 923 3362 597 2764 589 241 726 1208 474 98812.4 3.1 21.9 18.2 30.9 19.5 21.9 7.9 2.3 16.0 18.5 12.5 16.8 15.4 21.2 8.858.2 7.5 50.7 8.7 9.6 8.4 24.1 87.9 15.6 72.2 15.4 6.3 19.0 31.6 12.4 25.8192 49 341 283 481 303 341 122 36 249 288 194 261 239 330 136
1366 229 1138 491 138 330 179 1867 249 1619 626 281 355 357 537 8127.6 2.5 12.8 26.9 11.6 20.1 4.2 4.4 1.0 9.3 19.6 14.6 8.2 4.5 24.0 7.2
49.6 8.3 41.3 17.8 5.0 12.0 6.5 67.8 9.0 58.7 22.7 10.2 12.9 13.0 19.5 29.5164 54 277 582 251 434 92 94 21 202 424 315 177 98 520 155
1003 177 826 370 90 278 88 1319 196 1123 511 131 268 212 473 6225.6 1.9 9.3 20.3 7.5 16.9 2.1 3.1 0.8 6.5 16.0 6.8 6.2 2.7 21.1 5.5
50.8 9.0 41.8 18.7 4.5 14.1 4.5 66.8 9.9 56.8 25.9 6.6 13.6 10.8 23.9 31.5168 58 281 612 228 511 63 93 23 196 483 205 187 81 638 166823 89 734 279 138 227 91 1125 125 1000 443 281 132 145 339 6144.6 1.0 8.3 15.3 11.6 13.8 2.2 2.6 0.5 5.8 13.9 14.6 3.1 1.8 15.2 5.4
56.2 6.1 50.1 19.0 9.4 15.5 6.2 76.8 8.5 68.3 30.2 19.2 9.0 9.9 23.1 41.9186 39 336 622 471 561 88 107 20 235 564 592 124 75 617 221
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Watched (any) at least once 56103 35145 20958 2983 6382 10298 13591 22850 8362 11844 19081 16816 14076 15639 15559 10828 11336 5493 5842
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.6 37.4 5.3 11.4 18.4 24.2 40.7 14.9 21.1 34.0 30.0 25.1 27.9 27.7 19.3 20.2 9.8 10.4
55012 34574 20438 2684 6225 10137 13383 22582 7966 11643 18719 16683 13903 15564 15008 10537 11088 5267 582198.1 98.4 97.5 90.0 97.5 98.4 98.5 98.8 95.3 98.3 98.1 99.2 98.8 99.5 96.5 97.3 97.8 95.9 99.6
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.8 37.2 4.9 11.3 18.4 24.3 41.0 14.5 21.2 34.0 30.3 25.3 28.3 27.3 19.2 20.2 9.6 10.6
100 100 99 92 99 100 100 101 97 100 100 101 101 101 98 99 100 98 102 Only Watched TV at least once 50647 31472 19175 1913 4997 8989 12421 22328 7345 10833 16778 15691 12671 14048 14104 9825 8312 3669 4643
90.3 89.5 91.5 64.1 78.3 87.3 91.4 97.7 87.8 91.5 87.9 93.3 90.0 89.8 90.6 90.7 73.3 66.8 79.592.1 91.0 93.8 71.2 80.3 88.7 92.8 98.9 92.2 93.0 89.6 94.1 91.1 90.3 94.0 93.2 75.0 69.7 79.8
100.0 62.1 37.9 3.8 9.9 17.7 24.5 44.1 14.5 21.4 33.1 31.0 25.0 27.7 27.8 19.4 16.4 7.2 9.2100 99 101 71 87 97 101 108 97 101 97 103 100 99 100 101 81 74 88
2024 1498 526 532 737 534 202 19 451 273 986 313 544 943 236 300 1210 974 236
3.6 4.3 2.5 17.8 11.6 5.2 1.5 0.1 5.4 2.3 5.2 1.9 3.9 6.0 1.5 2.8 10.7 17.7 4.03.7 4.3 2.6 19.8 11.8 5.3 1.5 0.1 5.7 2.3 5.3 1.9 3.9 6.1 1.6 2.9 10.9 18.5 4.1
100.0 74.0 26.0 26.3 36.4 26.4 10.0 0.9 22.3 13.5 48.7 15.5 26.9 46.6 11.7 14.8 59.8 48.1 11.7100 118 70 494 320 144 41 2 150 64 143 52 107 167 42 77 296 492 112
Only Watched TV and Tablet at least once 674 361 313 130 209 269 67 19 86 351 219 335 62 189 88 462 141 3211.2 1.0 1.5 2.0 2.0 2.0 0.3 0.2 0.7 1.8 1.3 2.4 0.4 1.2 0.8 4.1 2.6 5.51.2 1.0 1.5 2.1 2.1 2.0 0.3 0.2 0.7 1.9 1.3 2.4 0.4 1.3 0.8 4.2 2.7 5.5
100.0 53.5 46.5 19.2 30.9 40.0 9.9 2.8 12.7 52.0 32.5 49.6 9.2 28.1 13.1 68.5 20.9 47.6100 85 124 169 169 165 24 19 60 153 108 198 33 101 68 339 213 457
Only Watched TV and Smart Phone at least once 462 325 137 198 216 49 121 89 163 89 207 63 89 102 350 350
0.8 0.9 0.7 1.9 1.6 0.2 1.4 0.7 0.9 0.5 1.5 0.4 0.6 0.9 3.1 6.00.8 0.9 0.7 2.0 1.6 0.2 1.5 0.8 0.9 0.5 1.5 0.4 0.6 1.0 3.2 6.0
100.0 70.3 29.7 42.8 46.7 10.5 26.2 19.2 35.3 19.3 44.9 13.7 19.3 22.1 75.8 75.8100 112 80 233 193 26 176 91 104 64 179 49 70 115 375 728633 503 130 65 154 140 189 85 30 285 280 37 146 160 204 122 296 169 127
1.1 1.4 0.6 2.2 2.4 1.4 1.4 0.4 0.4 2.4 1.5 0.2 1.0 1.0 1.3 1.1 2.6 3.1 2.21.1 1.5 0.6 2.4 2.5 1.4 1.4 0.4 0.4 2.4 1.5 0.2 1.0 1.0 1.4 1.2 2.7 3.2 2.2
100.0 79.5 20.5 10.3 24.3 22.2 29.9 13.4 4.7 45.1 44.3 5.9 23.0 25.3 32.3 19.4 46.9 26.7 20.1100 127 55 193 214 121 123 33 32 213 130 20 92 91 116 100 232 273 193
Watched on all 4 devices at least once 572 415 157 175 207 68 87 35 77 161 334 288 185 99 458 314 1441.0 1.2 0.7 5.9 3.2 0.7 0.6 0.2 0.7 0.8 2.0 1.8 1.2 0.9 4.0 5.7 2.51.0 1.2 0.8 6.5 3.3 0.7 0.6 0.2 0.7 0.9 2.0 1.8 1.2 0.9 4.1 6.0 2.5
100.0 72.5 27.5 30.6 36.2 11.9 15.2 6.2 13.5 28.2 58.4 50.3 32.3 17.3 80.0 54.9 25.1100 116 74 575 318 65 63 15 64 83 195 181 117 90 396 561 241
3826 2896 930 816 1155 839 638 378 593 690 1727 817 747 1467 860 752 1872 1457 415
6.8 8.2 4.4 27.4 18.1 8.1 4.7 1.7 7.1 5.8 9.0 4.9 5.3 9.4 5.5 6.9 16.5 26.5 7.1100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 75.7 24.3 21.3 30.2 21.9 16.7 9.9 15.5 18.0 45.1 21.4 19.5 38.3 22.5 19.7 48.9 38.1 10.9
100 121 65 401 265 119 69 24 104 85 133 71 78 138 81 102 242 389 104677 509 168 44 120 98 161 254 127 117 299 133 108 41 297 230 21 21
1.2 1.4 0.8 1.5 1.9 0.9 1.2 1.1 1.5 1.0 1.6 0.8 0.8 0.3 1.9 2.1 0.2 0.417.7 17.6 18.1 5.4 10.4 11.6 25.2 67.3 21.4 17.0 17.3 16.3 14.4 2.8 34.6 30.6 1.1 5.1
100.0 75.2 24.8 6.5 17.7 14.4 23.7 37.6 18.8 17.3 44.2 19.6 15.9 6.1 43.9 34.0 3.1 3.1100 120 66 123 156 79 98 92 126 82 130 65 63 22 158 176 15 30
2024 1498 526 532 737 534 202 19 451 273 986 313 544 943 236 300 1210 974 236
3.6 4.3 2.5 17.8 11.6 5.2 1.5 0.1 5.4 2.3 5.2 1.9 3.9 6.0 1.5 2.8 10.7 17.7 4.052.9 51.7 56.5 65.2 63.8 63.6 31.6 5.0 76.1 39.5 57.1 38.3 72.8 64.3 27.5 39.9 64.6 66.8 56.8
100.0 74.0 26.0 26.3 36.4 26.4 10.0 0.9 22.3 13.5 48.7 15.5 26.9 46.6 11.7 14.8 59.8 48.1 11.7100 118 70 494 320 144 41 2 150 64 143 52 107 167 42 77 296 492 112
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Total Watched TV at least once
Only Watched TV and Computer/Laptop/Netbook at least once
Watched TV and only 2 other devices at least once
Total Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook and TV at least once
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Under
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
34 34 34 34 34
0.1 0.1 0.3 0.2 0.20.9 1.2 4.1 2.0 2.3
100.0 100.0 100.0 100.0 100.0100 160 545 294 359
520 440 79 65 91 106 189 69 14 222 246 37 96 160 142 122 184 169 14
0.9 1.3 0.4 2.2 1.4 1.0 1.4 0.3 0.2 1.9 1.3 0.2 0.7 1.0 0.9 1.1 1.6 3.1 0.213.6 15.2 8.5 8.0 7.9 12.6 29.6 18.3 2.4 32.3 14.2 4.6 12.8 10.9 16.5 16.3 9.8 11.6 3.5
100.0 84.7 15.3 12.5 17.5 20.3 36.3 13.3 2.8 42.8 47.3 7.2 18.4 30.8 27.3 23.6 35.3 32.5 2.8100 135 41 235 154 111 150 33 19 203 139 24 73 110 98 122 175 332 27
Watched on all 4 devices at least once 572 415 157 175 207 68 87 35 77 161 334 288 185 99 458 314 1441.0 1.2 0.7 5.9 3.2 0.7 0.6 0.2 0.7 0.8 2.0 1.8 1.2 0.9 4.0 5.7 2.5
14.9 14.3 16.9 21.4 17.9 8.1 13.6 9.4 11.2 9.3 40.9 19.6 21.5 13.2 24.4 21.5 34.6100.0 72.5 27.5 30.6 36.2 11.9 15.2 6.2 13.5 28.2 58.4 50.3 32.3 17.3 80.0 54.9 25.1
100 116 74 575 318 65 63 15 64 83 195 181 117 90 396 561 241
1975 1176 799 387 501 374 512 201 275 361 751 589 520 492 726 238 1273 681 5923.5 3.3 3.8 13.0 7.9 3.6 3.8 0.9 3.3 3.0 3.9 3.5 3.7 3.1 4.7 2.2 11.2 12.4 10.1
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 59.6 40.4 19.6 25.4 18.9 25.9 10.2 13.9 18.3 38.0 29.8 26.3 24.9 36.7 12.0 64.5 34.5 30.0
100 95 108 368 223 103 107 25 93 86 112 99 105 89 132 62 319 352 288 Only Watched Tablet at least once 292 28 264 212 37 28 14 227 37 28 65 212 14 227 227
0.5 0.1 1.3 7.1 0.6 0.3 0.1 2.7 0.3 0.1 0.5 1.4 0.1 2.0 4.114.8 2.4 33.0 54.8 7.4 7.6 7.2 82.4 10.3 3.8 12.6 29.2 6.1 17.8 33.3
100.0 9.7 90.3 72.7 12.7 9.7 4.9 77.6 12.7 9.7 22.4 72.7 4.9 77.6 77.6100 15 242 1367 112 53 12 521 60 29 89 262 26 384 793
Only Watched Tablet and TV at least once 674 361 313 130 209 269 67 19 86 351 219 335 62 189 88 462 141 3211.2 1.0 1.5 2.0 2.0 2.0 0.3 0.2 0.7 1.8 1.3 2.4 0.4 1.2 0.8 4.1 2.6 5.5
34.1 30.7 39.2 25.9 55.8 52.6 33.1 6.8 23.8 46.7 37.2 64.4 12.6 26.1 37.2 36.3 20.7 54.2100.0 53.5 46.5 19.2 30.9 40.0 9.9 2.8 12.7 52.0 32.5 49.6 9.2 28.1 13.1 68.5 20.9 47.6
100 85 124 169 169 165 24 19 60 153 108 198 33 101 68 339 213 45734 34 34 34 34
0.1 0.1 0.3 0.2 0.21.7 2.9 9.2 4.6 7.0
100.0 100.0 100.0 100.0 100.0100 160 545 294 359
403 338 65 127 35 156 85 30 161 176 36 119 108 139 36 127 127
0.7 1.0 0.3 2.0 0.3 1.1 0.4 0.4 1.4 0.9 0.2 0.8 0.7 0.9 0.3 1.1 2.220.4 28.7 8.1 25.4 9.3 30.4 42.1 10.9 44.6 23.5 6.1 23.0 22.0 19.2 15.1 10.0 21.5
100.0 83.9 16.1 31.6 8.6 38.7 21.0 7.4 39.9 43.8 8.9 29.7 26.8 34.6 8.9 31.6 31.6100 134 43 278 47 160 52 50 189 129 30 118 96 125 46 156 304
Only Watched Computer/Laptop/Netbook and Tablet at least once
Only Watched Computer/Laptop/Netbook and Smart Phone at least once
Watched Computer/Laptop/Netbook and only 2 other devices at least once
Total Watched Tablet at least once
Only Watched Tablet and Computer/Laptop/Netbook at least once
Only Watched Tablet and Smart Phone at least once
Watched Tablet and only 2 other devices at least once
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Under
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Watched on all 4 devices at least once 572 415 157 175 207 68 87 35 77 161 334 288 185 99 458 314 1441.0 1.2 0.7 5.9 3.2 0.7 0.6 0.2 0.7 0.8 2.0 1.8 1.2 0.9 4.0 5.7 2.5
29.0 35.3 19.7 45.2 41.3 18.1 16.9 17.6 21.4 21.5 56.7 58.5 25.5 41.7 35.9 46.1 24.3100.0 72.5 27.5 30.6 36.2 11.9 15.2 6.2 13.5 28.2 58.4 50.3 32.3 17.3 80.0 54.9 25.1
100 116 74 575 318 65 63 15 64 83 195 181 117 90 396 561 241
1466 967 499 282 296 406 382 99 179 399 463 424 284 403 444 335 1090 483 6072.6 2.8 2.4 9.5 4.6 3.9 2.8 0.4 2.1 3.4 2.4 2.5 2.0 2.6 2.9 3.1 9.6 8.8 10.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 66.0 34.0 19.2 20.2 27.7 26.1 6.8 12.2 27.2 31.6 29.0 19.4 27.5 30.3 22.8 74.4 33.0 41.4
100 105 91 362 178 151 108 17 82 129 93 97 77 99 109 118 368 337 398 Only Watched Smart Phone at least once 89 89 42 47 42 47 42 47
0.2 0.4 1.4 0.3 0.5 0.4 0.3 0.46.1 17.8 15.0 12.2 23.6 11.7 9.5 13.9
100.0 100.0 47.6 52.4 47.6 52.4 47.6 52.4100 268 895 216 319 248 172 272
Only Watched Smart Phone and TV at least once 462 325 137 198 216 49 121 89 163 89 207 63 89 102 350 350
0.8 0.9 0.7 1.9 1.6 0.2 1.4 0.7 0.9 0.5 1.5 0.4 0.6 0.9 3.1 6.031.5 33.6 27.5 48.7 56.5 48.8 67.7 22.2 35.2 21.0 73.1 15.7 20.1 30.6 32.1 57.7
100.0 70.3 29.7 42.8 46.7 10.5 26.2 19.2 35.3 19.3 44.9 13.7 19.3 22.1 75.8 75.8100 112 80 233 193 26 176 91 104 64 179 49 70 115 375 728
343 227 115 65 89 140 33 15 15 187 139 1 76 52 128 87 282 169 113
0.6 0.6 0.5 2.2 1.4 1.4 0.2 0.1 0.2 1.6 0.7 0.0 0.5 0.3 0.8 0.8 2.5 3.1 1.923.4 23.5 23.1 23.0 30.0 34.6 8.6 15.5 8.6 46.8 30.0 0.3 26.9 12.9 28.7 25.9 25.9 35.0 18.6
100.0 66.4 33.6 19.0 25.9 41.0 9.6 4.5 4.5 54.5 40.6 0.4 22.3 15.2 37.3 25.3 82.3 49.4 32.9100 106 90 357 228 223 40 11 30 258 119 1 89 54 134 131 407 504 316
Watched on all 4 devices at least once 572 415 157 175 207 68 87 35 77 161 334 288 185 99 458 314 1441.0 1.2 0.7 5.9 3.2 0.7 0.6 0.2 0.7 0.8 2.0 1.8 1.2 0.9 4.0 5.7 2.5
39.0 42.9 31.5 62.0 70.0 16.7 22.7 35.6 19.3 34.8 78.7 71.4 41.7 29.6 42.0 65.0 23.7100.0 72.5 27.5 30.6 36.2 11.9 15.2 6.2 13.5 28.2 58.4 50.3 32.3 17.3 80.0 54.9 25.1
100 116 74 575 318 65 63 15 64 83 195 181 117 90 396 561 241
Total Watched Smart Phone at least once
Only Watched Smart Phone and Computer/Laptop/Netbook at least once
Only Watched Smart Phone and Tablet at least once
Watched Smart Phone and only 2 other devices at least once
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
TotalWatched (any) at least once 56103
100.0100.0
5501298.1
100.0100.0
100 Only Watched TV at least once 50647
90.392.1
100.0100
2024
3.63.7
100.0100
Only Watched TV and Tablet at least once 6741.21.2
100.0100
Only Watched TV and Smart Phone at least once 462
0.80.8
100.0100633
1.11.1
100.0100
Watched on all 4 devices at least once 5721.01.0
100.0100
3826
6.8100.0100.0
100677
1.217.7
100.0100
2024
3.652.9
100.0100
Total Watched TV at least once
Only Watched TV and Computer/Laptop/Netbook at least once
Watched TV and only 2 other devices at least once
Total Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook and TV at least once
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1427 12542 3710 1232 769 1046 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2.5 22.4 6.6 2.2 1.4 1.9 15.9 9.0 14.1 6.1 4.1 5.81364 12542 2989 1169 728 1025 8901 5021 7921 2743 1710 263295.6 100.0 80.6 94.9 94.6 98.0 100.0 100.0 100.0 80.0 74.6 80.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.02.5 22.8 5.4 2.1 1.3 1.9 16.2 9.1 14.4 5.0 3.1 4.898 102 82 97 96 100 102 102 102 82 76 82
900 10870 704 393 600 7252 3907 631263.0 86.7 57.2 51.1 57.3 81.5 77.8 79.765.9 86.7 60.2 54.0 58.5 81.5 77.8 79.7
1.8 21.5 1.4 0.8 1.2 14.3 7.7 12.570 96 63 57 64 90 86 88
155 518 1272 155 25 130 496 135 471 1103 348 1078
10.9 4.1 34.3 12.6 3.3 12.4 5.6 2.7 5.9 32.2 15.2 32.911.4 4.1 42.6 13.3 3.4 12.7 5.6 2.7 5.9 40.2 20.4 41.0
7.7 25.6 62.9 7.7 1.2 6.4 24.5 6.7 23.3 54.5 17.2 53.3301 114 951 349 90 344 154 75 165 892 421 913
71 457 439 71 71 71 457 457 457 439 439 4395.0 3.6 11.8 5.7 9.2 6.8 5.1 9.1 5.8 12.8 19.2 13.45.2 3.6 14.7 6.0 9.7 6.9 5.1 9.1 5.8 16.0 25.7 16.7
10.5 67.8 65.1 10.5 10.5 10.5 67.8 67.8 67.8 65.1 65.1 65.1412 303 985 477 764 562 428 758 480 1067 1595 1116
89 233 150 89 89 89 233 233 233 150 112 150
6.3 1.9 4.0 7.2 11.6 8.5 2.6 4.6 2.9 4.4 4.9 4.66.5 1.9 5.0 7.6 12.3 8.7 2.6 4.6 2.9 5.5 6.5 5.7
19.3 50.4 32.4 19.3 19.3 19.3 50.4 50.4 50.4 32.4 24.2 32.4759 225 489 879 1407 1035 318 563 357 530 593 555
82 346 556 82 82 68 346 172 331 556 316 506
5.8 2.8 15.0 6.7 10.7 6.5 3.9 3.4 4.2 16.2 13.8 15.46.0 2.8 18.6 7.0 11.3 6.6 3.9 3.4 4.2 20.3 18.5 19.2
13.0 54.6 87.9 13.0 13.0 10.7 54.6 27.1 52.3 87.9 49.9 79.9510 244 1329 591 946 573 344 303 371 1439 1222 1369
68 117 572 68 68 68 117 117 117 495 495 4594.8 0.9 15.4 5.5 8.8 6.5 1.3 2.3 1.5 14.4 21.6 14.05.0 0.9 19.1 5.8 9.3 6.6 1.3 2.3 1.5 18.0 28.9 17.5
11.9 20.5 100.0 11.9 11.9 11.9 20.5 20.5 20.5 86.5 86.5 80.3467 92 1512 541 865 637 129 229 145 1416 2119 1376
352 868 2754 352 201 271 846 374 807 2471 1435 2319
24.7 6.9 74.2 28.6 26.1 25.9 9.5 7.4 10.2 72.1 62.6 70.8100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
9.2 22.7 72.0 9.2 5.3 7.1 22.1 9.8 21.1 64.6 37.5 60.6362 101 1088 419 383 380 139 109 149 1057 919 1038
63 433 63 41 21 396 292 354
4.4 11.7 5.1 5.4 2.0 11.5 12.8 10.817.8 15.7 17.8 20.6 7.8 16.0 20.4 15.3
9.2 63.9 9.2 6.1 3.1 58.5 43.2 52.3364 967 421 447 167 957 1058 897155 518 1272 155 25 130 496 135 471 1103 348 1078
10.9 4.1 34.3 12.6 3.3 12.4 5.6 2.7 5.9 32.2 15.2 32.944.0 59.7 46.2 44.0 12.5 47.9 58.6 36.1 58.4 44.6 24.3 46.5
7.7 25.6 62.9 7.7 1.2 6.4 24.5 6.7 23.3 54.5 17.2 53.3301 114 951 349 90 344 154 75 165 892 421 913
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Total34
0.10.9
100.0100
520
0.913.6
100.0100
Watched on all 4 devices at least once 5721.0
14.9100.0
100
19753.5
100.0100.0
100 Only Watched Tablet at least once 292
0.514.8
100.0100
Only Watched Tablet and TV at least once 6741.2
34.1100.0
10034
0.11.7
100.0100
403
0.720.4
100.0100
Only Watched Computer/Laptop/Netbook and Tablet at least once
Only Watched Computer/Laptop/Netbook and Smart Phone at least once
Watched Computer/Laptop/Netbook and only 2 other devices at least once
Total Watched Tablet at least once
Only Watched Tablet and Computer/Laptop/Netbook at least once
Only Watched Tablet and Smart Phone at least once
Watched Tablet and only 2 other devices at least once
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports34 34 34 34
0.9 1.0 1.5 1.01.2 1.4 2.4 1.5
100.0 100.0 100.0 100.01512 1637 2449 1713
67 233 443 67 67 52 233 122 218 443 265 393
4.7 1.9 11.9 5.4 8.7 5.0 2.6 2.4 2.8 12.9 11.6 12.018.9 26.8 16.1 18.9 33.2 19.3 27.5 32.5 27.1 17.9 18.5 16.912.8 44.8 85.2 12.8 12.8 10.0 44.8 23.4 42.0 85.2 51.1 75.6504 200 1289 584 936 539 282 261 297 1395 1251 1295
68 117 572 68 68 68 117 117 117 495 495 4594.8 0.9 15.4 5.5 8.8 6.5 1.3 2.3 1.5 14.4 21.6 14.0
19.3 13.5 20.8 19.3 33.7 25.0 13.9 31.4 14.6 20.0 34.5 19.811.9 20.5 100.0 11.9 11.9 11.9 20.5 20.5 20.5 86.5 86.5 80.3467 92 1512 541 865 637 129 229 145 1416 2119 1376
168 757 1584 168 168 154 757 694 743 1507 1444 142111.8 6.0 42.7 13.7 21.9 14.7 8.5 13.8 9.4 44.0 63.0 43.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.08.5 38.3 80.2 8.5 8.5 7.8 38.3 35.2 37.6 76.3 73.1 71.9
335 171 1212 388 622 418 242 393 266 1249 1790 1232212 212 212 2125.7 6.2 9.3 6.5
13.4 14.1 14.7 14.972.7 72.7 72.7 72.7
1099 1190 1780 124571 457 439 71 71 71 457 457 457 439 439 439
5.0 3.6 11.8 5.7 9.2 6.8 5.1 9.1 5.8 12.8 19.2 13.442.0 60.4 27.7 42.0 42.0 45.9 60.4 65.9 61.6 29.2 30.4 30.910.5 67.8 65.1 10.5 10.5 10.5 67.8 67.8 67.8 65.1 65.1 65.1412 303 985 477 764 562 428 758 480 1067 1595 1116
34 34 34 34
0.9 1.0 1.5 1.02.2 2.3 2.4 2.4
100.0 100.0 100.0 100.01512 1637 2449 1713
30 182 326 30 30 15 182 119 168 326 263 276
2.1 1.5 8.8 2.4 3.9 1.5 2.0 2.4 2.1 9.5 11.5 8.417.7 24.1 20.6 17.7 17.7 10.0 24.1 17.2 22.6 21.6 18.2 19.4
7.4 45.2 81.0 7.4 7.4 3.8 45.2 29.7 41.6 81.0 65.4 68.5292 202 1224 338 541 205 285 331 295 1325 1602 1173
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Total Watched on all 4 devices at least once 572
1.029.0
100.0100
1466
2.6100.0100.0
100 Only Watched Smart Phone at least once 89
0.26.1
100.0100
Only Watched Smart Phone and TV at least once 462
0.831.5
100.0100
343
0.623.4
100.0100
Watched on all 4 devices at least once 5721.0
39.0100.0
100
Total Watched Smart Phone at least once
Only Watched Smart Phone and Computer/Laptop/Netbook at least once
Only Watched Smart Phone and Tablet at least once
Watched Smart Phone and only 2 other devices at least once
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports68 117 572 68 68 68 117 117 117 495 495 459
4.8 0.9 15.4 5.5 8.8 6.5 1.3 2.3 1.5 14.4 21.6 14.040.3 15.5 36.1 40.3 40.3 44.1 15.5 16.9 15.8 32.8 34.3 32.311.9 20.5 100.0 11.9 11.9 11.9 20.5 20.5 20.5 86.5 86.5 80.3467 92 1512 541 865 637 129 229 145 1416 2119 1376
225 627 1106 225 225 225 627 453 627 1029 751 99415.7 5.0 29.8 18.2 29.2 21.5 7.0 9.0 7.9 30.0 32.8 30.3
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.015.3 42.8 75.5 15.3 15.3 15.3 42.8 30.9 42.8 70.2 51.3 67.8603 191 1142 698 1118 822 269 345 303 1150 1255 1162
42 42 42 421.1 1.2 1.8 1.33.8 4.1 5.6 4.3
47.6 47.6 47.6 47.6719 779 1165 815
89 233 150 89 89 89 233 233 233 150 112 150
6.3 1.9 4.0 7.2 11.6 8.5 2.6 4.6 2.9 4.4 4.9 4.639.7 37.2 13.5 39.7 39.7 39.7 37.2 51.4 37.2 14.5 14.9 15.119.3 50.4 32.4 19.3 19.3 19.3 50.4 50.4 50.4 32.4 24.2 32.4759 225 489 879 1407 1035 318 563 357 530 593 555
68 276 343 68 68 68 276 102 276 343 102 343
4.7 2.2 9.2 5.5 8.8 6.5 3.1 2.0 3.5 10.0 4.5 10.530.1 44.1 31.0 30.1 30.1 30.1 44.1 22.6 44.1 33.3 13.6 34.519.7 80.6 100.0 19.7 19.7 19.7 80.6 29.9 80.6 100.0 29.9 100.0776 361 1512 899 1439 1058 508 334 571 1637 732 1713
68 117 572 68 68 68 117 117 117 495 495 4594.8 0.9 15.4 5.5 8.8 6.5 1.3 2.3 1.5 14.4 21.6 14.0
30.2 18.7 51.7 30.2 30.2 30.2 18.7 25.9 18.7 48.1 65.9 46.211.9 20.5 100.0 11.9 11.9 11.9 20.5 20.5 20.5 86.5 86.5 80.3467 92 1512 541 865 637 129 229 145 1416 2119 1376
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
TotalWatched (any) at least once 56103
100.0100.0
5501298.1
100.0100.0
100 Only Watched TV at least once 50647
90.392.1
100.0100
2024
3.63.7
100.0100
Only Watched TV and Tablet at least once 6741.21.2
100.0100
Only Watched TV and Smart Phone at least once 462
0.80.8
100.0100633
1.11.1
100.0100
Watched on all 4 devices at least once 5721.01.0
100.0100
3826
6.8100.0100.0
100677
1.217.7
100.0100
2024
3.652.9
100.0100
Total Watched TV at least once
Only Watched TV and Computer/Laptop/Netbook at least once
Watched TV and only 2 other devices at least once
Total Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook and TV at least once
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet8545 4365 2753 1427 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 37312 21611 33397
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 51.1 32.2 16.7 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.5 38.5 59.58364 4284 2716 1364 55012 55012 19110 23360 12542 4365 1376 2989 3115 2341 1649 1377 36339 20839 3252797.9 98.1 98.7 95.6 98.1 100.0 100.0 100.0 100.0 80.0 78.8 80.6 81.4 84.9 83.5 93.9 97.4 96.4 97.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 51.2 32.5 16.3 100.0 100.0 34.7 42.5 22.8 7.9 2.5 5.4 5.7 4.3 3.0 2.5 66.1 37.9 59.1
100 100 101 98 100 102 102 102 102 82 80 82 83 87 85 96 99 98 996979 3970 2109 900 50647 50647 18175 21602 10870 32282 18191 2861681.7 91.0 76.6 63.0 90.3 92.1 95.1 92.5 86.7 86.5 84.2 85.783.4 92.7 77.6 65.9 92.1 92.1 95.1 92.5 86.7 88.8 87.3 88.0
100.0 56.9 30.2 12.9 100.0 100.0 35.9 42.7 21.5 63.7 35.9 56.590 101 85 70 100 102 105 102 96 96 93 95
528 32 340 155 2024 2024 391 1115 518 2024 751 1272 2024 1833 702 1808
6.2 0.7 12.4 10.9 3.6 3.7 2.0 4.8 4.1 37.1 43.0 34.3 52.9 4.9 3.2 5.46.3 0.7 12.5 11.4 3.7 3.7 2.0 4.8 4.1 46.4 54.6 42.6 65.0 5.0 3.4 5.6
100.0 6.1 64.5 29.4 100.0 100.0 19.3 55.1 25.6 100.0 37.1 62.9 100.0 90.6 34.7 89.3171 20 343 301 100 102 57 132 114 1028 1193 951 1466 136 90 150297 86 140 71 674 674 107 110 457 674 235 439 674 674 635 635 5993.5 2.0 5.1 5.0 1.2 1.2 0.6 0.5 3.6 12.4 13.5 11.8 24.5 34.1 1.7 2.9 1.83.6 2.0 5.2 5.2 1.2 1.2 0.6 0.5 3.6 15.4 17.1 14.7 28.8 40.9 1.7 3.0 1.8
100.0 29.1 47.1 23.8 100.0 100.0 15.9 16.3 67.8 100.0 34.9 65.1 100.0 100.0 94.2 94.2 88.8289 165 423 412 100 102 47 39 303 1028 1120 985 2036 2840 142 245 149152 63 89 462 462 77 152 233 462 313 150 462 462 462 424 462
1.8 1.5 6.3 0.8 0.8 0.4 0.7 1.9 8.5 17.9 4.0 16.8 31.5 1.2 2.0 1.41.8 1.5 6.5 0.8 0.8 0.4 0.7 1.9 10.6 22.7 5.0 19.7 33.6 1.3 2.0 1.4
100.0 41.5 58.5 100.0 100.0 16.6 33.0 50.4 100.0 67.6 32.4 100.0 100.0 100.0 91.8 100.0217 176 759 100 102 49 79 225 1028 2173 489 2036 3828 150 238 168215 131 1 82 633 633 108 179 346 633 77 556 520 633 403 343 633 392 582
2.5 3.0 0.1 5.8 1.1 1.1 0.6 0.8 2.8 11.6 4.4 15.0 13.6 23.0 20.4 23.4 1.7 1.8 1.72.6 3.1 0.1 6.0 1.1 1.1 0.6 0.8 2.8 14.5 5.6 18.6 16.7 27.0 24.4 24.9 1.7 1.9 1.8
100.0 61.2 0.6 38.2 100.0 100.0 17.1 28.3 54.6 100.0 12.1 87.9 82.2 100.0 63.7 54.2 100.0 62.0 92.1223 267 4 510 100 102 50 68 244 1028 390 1329 1205 2036 1809 2074 150 161 155193 126 68 572 572 252 203 117 572 572 572 572 572 572 495 495 4592.3 4.6 4.8 1.0 1.0 1.3 0.9 0.9 10.5 15.4 14.9 20.8 29.0 39.0 1.3 2.3 1.42.3 4.6 5.0 1.0 1.0 1.3 0.9 0.9 13.1 19.1 18.4 24.4 34.7 41.5 1.4 2.4 1.4
100.0 64.9 35.1 100.0 100.0 44.0 35.4 20.5 100.0 100.0 100.0 100.0 100.0 100.0 86.5 86.5 80.3222 447 467 100 102 129 85 92 1028 1512 1466 2036 2840 3828 130 225 135
1039 182 504 352 3826 3115 750 1497 868 3826 1072 2754 3826 1126 896 802 3439 1930 3287
12.2 4.2 18.3 24.7 6.8 5.7 3.9 6.4 6.9 70.1 61.4 74.2 100.0 40.9 45.4 54.7 9.2 8.9 9.8100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 17.6 48.5 33.9 100.0 81.4 19.6 39.1 22.7 100.0 28.0 72.0 100.0 29.4 23.4 21.0 89.9 50.4 85.9
178 61 269 362 100 83 58 94 101 1028 900 1088 1466 599 665 802 135 131 144147 47 37 63 677 677 244 433 677 558 357 516
1.7 1.1 1.3 4.4 1.2 12.4 14.0 11.7 17.7 1.5 1.7 1.514.1 25.8 7.3 17.8 17.7 17.7 22.8 15.7 17.7 16.2 18.5 15.7
100.0 32.1 25.2 42.7 100.0 100.0 36.1 63.9 100.0 82.4 52.8 76.3142 90 111 364 100 1028 1159 967 1466 124 137 128528 32 340 155 2024 2024 391 1115 518 2024 751 1272 2024 1833 702 1808
6.2 0.7 12.4 10.9 3.6 3.7 2.0 4.8 4.1 37.1 43.0 34.3 52.9 4.9 3.2 5.450.8 17.6 67.5 44.0 52.9 65.0 52.0 74.5 59.7 52.9 70.1 46.2 52.9 53.3 36.4 55.0
100.0 6.1 64.5 29.4 100.0 100.0 19.3 55.1 25.6 100.0 37.1 62.9 100.0 90.6 34.7 89.3171 20 343 301 100 102 57 132 114 1028 1193 951 1466 136 90 150
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Total34
0.10.9
100.0100
520
0.913.6
100.0100
Watched on all 4 devices at least once 5721.0
14.9100.0
100
19753.5
100.0100.0
100 Only Watched Tablet at least once 292
0.514.8
100.0100
Only Watched Tablet and TV at least once 6741.2
34.1100.0
10034
0.11.7
100.0100
403
0.720.4
100.0100
Only Watched Computer/Laptop/Netbook and Tablet at least once
Only Watched Computer/Laptop/Netbook and Smart Phone at least once
Watched Computer/Laptop/Netbook and only 2 other devices at least once
Total Watched Tablet at least once
Only Watched Tablet and Computer/Laptop/Netbook at least once
Only Watched Tablet and Smart Phone at least once
Watched Tablet and only 2 other devices at least once
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
34 34 34 34 34 34 34 34 34 34 34
0.4 0.8 0.1 0.6 0.9 0.9 1.2 1.7 0.1 0.2 0.13.3 18.8 0.9 0.9 1.2 0.9 3.1 3.8 1.0 1.8 1.0
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0657 1285 100 1028 1512 1466 2036 2840 150 260 168
137 69 1 67 520 520 108 179 233 520 77 443 520 520 290 230 520 342 469
1.6 1.6 0.1 4.7 0.9 0.9 0.6 0.8 1.9 9.5 4.4 11.9 13.6 18.9 14.7 15.7 1.4 1.6 1.413.2 37.7 0.3 18.9 13.6 16.7 14.4 12.0 26.8 13.6 7.2 16.1 13.6 46.2 32.3 28.7 15.1 17.7 14.3
100.0 50.3 1.0 48.7 100.0 100.0 20.8 34.4 44.8 100.0 14.8 85.2 100.0 100.0 55.8 44.2 100.0 65.8 90.3173 170 5 504 100 102 61 83 200 1028 474 1289 1466 2036 1584 1693 150 171 152193 126 68 572 572 252 203 117 572 572 572 572 572 572 495 495 4592.3 4.6 4.8 1.0 1.0 1.3 0.9 0.9 10.5 15.4 14.9 20.8 29.0 39.0 1.3 2.3 1.4
18.6 24.9 19.3 14.9 18.4 33.6 13.5 13.5 14.9 20.8 14.9 50.8 63.8 71.3 14.4 25.6 14.0100.0 64.9 35.1 100.0 100.0 44.0 35.4 20.5 100.0 100.0 100.0 100.0 100.0 100.0 86.5 86.5 80.3
222 447 467 100 102 129 85 92 1028 1512 1466 2036 2840 3828 130 225 135
653 219 266 168 1975 1649 467 425 757 1975 391 1584 896 1975 1975 685 1859 1796 17227.6 5.0 9.6 11.8 3.5 3.0 2.4 1.8 6.0 36.2 22.4 42.7 23.4 71.7 100.0 46.7 5.0 8.3 5.2
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 33.6 40.6 25.8 100.0 83.5 23.6 21.5 38.3 100.0 19.8 80.2 45.4 100.0 100.0 34.7 94.1 90.9 87.2
217 143 274 335 100 85 69 52 171 1028 637 1212 665 2036 2840 1327 142 236 146292 292 80 212 292 292 292 292 2780.5 5.3 4.6 5.7 10.6 14.8 0.8 1.4 0.8
14.8 14.8 20.4 13.4 14.8 14.8 15.7 16.3 16.1100.0 100.0 27.3 72.7 100.0 100.0 100.0 100.0 95.1
100 1028 878 1099 2036 2840 150 260 160297 86 140 71 674 674 107 110 457 674 235 439 674 674 635 635 5993.5 2.0 5.1 5.0 1.2 1.2 0.6 0.5 3.6 12.4 13.5 11.8 24.5 34.1 1.7 2.9 1.8
45.5 39.4 52.7 42.0 34.1 40.9 22.9 25.8 60.4 34.1 60.0 27.7 34.1 34.1 34.2 35.4 34.8100.0 29.1 47.1 23.8 100.0 100.0 15.9 16.3 67.8 100.0 34.9 65.1 100.0 100.0 94.2 94.2 88.8
289 165 423 412 100 102 47 39 303 1028 1120 985 2036 2840 142 245 14934 34 34 34 34 34 34 34 34 34 34
0.4 0.8 0.1 0.6 0.9 0.9 1.2 1.7 0.1 0.2 0.15.3 15.7 1.7 1.7 2.2 3.8 1.7 1.7 1.8 1.9 2.0
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0657 1285 100 1028 1512 1466 2036 2840 150 260 168
128 98 30 403 403 108 112 182 403 77 326 290 403 403 113 403 340 352
1.5 2.3 2.1 0.7 0.7 0.6 0.5 1.5 7.4 4.4 8.8 7.6 14.6 20.4 7.7 1.1 1.6 1.119.6 44.9 17.7 20.4 24.4 23.2 26.5 24.1 20.4 19.6 20.6 32.3 20.4 20.4 16.5 21.7 18.9 20.5
100.0 76.7 23.3 100.0 100.0 26.8 27.9 45.2 100.0 19.0 81.0 72.0 100.0 100.0 28.0 100.0 84.4 87.5209 314 292 100 102 79 67 202 1028 612 1224 1055 2036 2840 1073 150 219 147
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Total Watched on all 4 devices at least once 572
1.029.0
100.0100
1466
2.6100.0100.0
100 Only Watched Smart Phone at least once 89
0.26.1
100.0100
Only Watched Smart Phone and TV at least once 462
0.831.5
100.0100
343
0.623.4
100.0100
Watched on all 4 devices at least once 5721.0
39.0100.0
100
Total Watched Smart Phone at least once
Only Watched Smart Phone and Computer/Laptop/Netbook at least once
Only Watched Smart Phone and Tablet at least once
Watched Smart Phone and only 2 other devices at least once
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
193 126 68 572 572 252 203 117 572 572 572 572 572 572 495 495 4592.3 4.6 4.8 1.0 1.0 1.3 0.9 0.9 10.5 15.4 14.9 20.8 29.0 39.0 1.3 2.3 1.4
29.6 47.3 40.3 29.0 34.7 53.9 47.7 15.5 29.0 36.1 63.8 29.0 29.0 83.5 26.6 27.5 26.7100.0 64.9 35.1 100.0 100.0 44.0 35.4 20.5 100.0 100.0 100.0 100.0 100.0 100.0 86.5 86.5 80.3
222 447 467 100 102 129 85 92 1028 1512 1466 2036 2840 3828 130 225 135
511 159 127 225 1466 1377 329 421 627 1466 359 1106 802 1466 685 1466 1389 1111 13066.0 3.6 4.6 15.7 2.6 2.5 1.7 1.8 5.0 26.9 20.6 29.8 21.0 53.2 34.7 100.0 3.7 5.1 3.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 31.1 24.9 44.0 100.0 93.9 22.4 28.8 42.8 100.0 24.5 75.5 54.7 100.0 46.7 100.0 94.7 75.8 89.1
229 139 176 603 100 96 66 69 191 1028 788 1142 802 2036 1327 3828 142 197 15089 89 47 42 89 89 89 89 42
0.2 1.6 2.7 1.1 3.2 6.1 0.2 0.4 0.16.1 6.1 13.0 3.8 6.1 6.1 6.4 8.0 3.2
100.0 100.0 52.4 47.6 100.0 100.0 100.0 100.0 47.6100 1028 1685 719 2036 3828 150 260 80
152 63 89 462 462 77 152 233 462 313 150 462 462 462 424 462
1.8 1.5 6.3 0.8 0.8 0.4 0.7 1.9 8.5 17.9 4.0 16.8 31.5 1.2 2.0 1.429.9 39.8 39.7 31.5 33.6 23.4 36.2 37.2 31.5 87.0 13.5 31.5 31.5 33.3 38.2 35.4
100.0 41.5 58.5 100.0 100.0 16.6 33.0 50.4 100.0 67.6 32.4 100.0 100.0 100.0 91.8 100.0217 176 759 100 102 49 79 225 1028 2173 489 2036 3828 150 238 168
165 96 1 68 343 343 66 276 343 343 230 343 113 343 343 102 343
1.9 2.2 0.1 4.7 0.6 0.6 0.3 2.2 6.3 9.2 6.0 12.4 5.7 23.4 0.9 0.5 1.032.3 60.2 1.1 30.1 23.4 24.9 15.7 44.1 23.4 31.0 28.7 23.4 16.5 23.4 24.7 9.2 26.2
100.0 58.1 0.8 41.1 100.0 100.0 19.4 80.6 100.0 100.0 67.1 100.0 32.9 100.0 100.0 29.9 100.0316 359 8 776 100 102 47 361 1028 1512 983 2036 935 3828 150 78 168193 126 68 572 572 252 203 117 572 572 572 572 572 572 495 495 4592.3 4.6 4.8 1.0 1.0 1.3 0.9 0.9 10.5 15.4 14.9 20.8 29.0 39.0 1.3 2.3 1.4
37.9 98.9 30.2 39.0 41.5 76.6 48.1 18.7 39.0 51.7 71.3 39.0 83.5 39.0 35.6 44.6 35.2100.0 64.9 35.1 100.0 100.0 44.0 35.4 20.5 100.0 100.0 100.0 100.0 100.0 100.0 86.5 86.5 80.3
222 447 467 100 102 129 85 92 1028 1512 1466 2036 2840 3828 130 225 135
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
TotalWatched (any) at least once 56103
100.0100.0
5501298.1
100.0100.0
100 Only Watched TV at least once 50647
90.392.1
100.0100
2024
3.63.7
100.0100
Only Watched TV and Tablet at least once 6741.21.2
100.0100
Only Watched TV and Smart Phone at least once 462
0.80.8
100.0100633
1.11.1
100.0100
Watched on all 4 devices at least once 5721.01.0
100.0100
3826
6.8100.0100.0
100677
1.217.7
100.0100
2024
3.652.9
100.0100
Total Watched TV at least once
Only Watched TV and Computer/Laptop/Netbook at least once
Watched TV and only 2 other devices at least once
Total Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook at least once
Only Watched Computer/Laptop/Netbook and TV at least once
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year17105 8695 8410 1824 1187 1369 4030 40314 23996 16318 3020 1668 4004 7625 1891 10426100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.5 15.5 15.0 3.3 2.1 2.4 7.2 71.9 42.8 29.1 5.4 3.0 7.1 13.6 3.4 18.616694 8651 8043 1698 1107 1335 3903 39606 23918 15688 2935 1668 3632 7453 1783 10166
97.6 99.5 95.6 93.1 93.3 97.5 96.9 98.2 99.7 96.1 97.2 100.0 90.7 97.7 94.3 97.5100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.7 14.6 3.1 2.0 2.4 7.1 72.0 43.5 28.5 5.3 3.0 6.6 13.5 3.2 18.5100 101 98 95 95 99 99 100 102 98 99 102 92 100 96 99
14136 8343 5793 1112 774 980 2927 36012 23310 12702 2136 1339 3005 6222 1255 916682.6 96.0 68.9 60.9 65.2 71.6 72.6 89.3 97.1 77.8 70.7 80.2 75.0 81.6 66.3 87.984.7 96.4 72.0 65.5 69.9 73.4 75.0 90.9 97.5 81.0 72.8 80.2 82.7 83.5 70.4 90.227.9 16.5 11.4 2.2 1.5 1.9 5.8 71.1 46.0 25.1 4.2 2.6 5.9 12.3 2.5 18.1
92 106 76 67 72 79 80 99 108 86 78 89 83 90 73 971315 79 1236 95 243 59 839 1883 394 1489 173 49 352 916 62 306
7.7 0.9 14.7 5.2 20.4 4.3 20.8 4.7 1.6 9.1 5.7 2.9 8.8 12.0 3.3 2.97.9 0.9 15.4 5.6 21.9 4.4 21.5 4.8 1.6 9.5 5.9 2.9 9.7 12.3 3.5 3.0
65.0 3.9 61.1 4.7 12.0 2.9 41.5 93.1 19.5 73.6 8.6 2.4 17.4 45.2 3.1 15.1213 25 407 145 567 119 577 130 45 253 159 81 244 333 91 81394 39 355 198 69 88 415 89 325 169 107 49 62 622.3 0.4 4.2 10.8 5.0 2.2 1.0 0.4 2.0 5.6 2.7 0.6 3.3 0.62.4 0.5 4.4 11.6 5.2 2.3 1.0 0.4 2.1 5.8 2.9 0.7 3.5 0.6
58.4 5.8 52.6 29.3 10.2 13.1 61.5 13.3 48.3 25.0 15.9 7.3 9.2 9.2192 37 351 901 419 182 86 31 166 465 222 54 272 49195 25 170 121 49 341 341 63 89 86 102 63 63
1.1 0.3 2.0 6.6 1.2 0.8 2.1 2.1 5.3 2.2 1.3 3.3 0.61.2 0.3 2.1 7.1 1.2 0.9 2.2 2.2 5.3 2.4 1.4 3.6 0.6
42.2 5.5 36.7 26.2 10.5 73.8 73.8 13.7 19.3 18.7 22.1 13.7 13.7138 36 245 805 146 103 254 254 649 262 163 406 74257 127 130 77 1 52 441 52 388 129 61 36 163 66 207
1.5 1.5 1.6 4.2 0.1 3.8 1.1 0.2 2.4 4.3 3.6 0.9 2.1 3.5 2.01.5 1.5 1.6 4.5 0.1 3.9 1.1 0.2 2.5 4.4 3.6 1.0 2.2 3.7 2.0
40.7 20.0 20.6 12.2 0.2 8.2 69.7 8.3 61.4 20.4 9.6 5.7 25.8 10.5 32.8133 129 138 375 10 337 97 19 211 379 322 79 190 310 176397 37 360 95 90 175 514 73 442 265 131 46 275 3612.3 0.4 4.3 5.2 7.5 12.8 1.3 0.3 2.7 8.8 7.9 1.1 14.5 3.52.4 0.4 4.5 5.6 8.1 13.1 1.3 0.3 2.8 9.0 7.9 1.3 15.4 3.6
69.4 6.5 62.9 16.7 15.7 30.6 89.9 12.7 77.2 46.3 22.9 8.0 48.0 63.2228 42 420 513 741 1252 125 30 266 860 772 112 1424 340
2228 287 1941 331 367 320 923 3362 597 2764 589 241 726 1208 474 988
13.0 3.3 23.1 18.2 30.9 23.4 22.9 8.3 2.5 16.9 19.5 14.4 18.1 15.8 25.1 9.5100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
58.2 7.5 50.7 8.7 9.6 8.4 24.1 87.9 15.6 72.2 15.4 6.3 19.0 31.6 12.4 25.8191 48 338 266 453 343 336 122 36 248 286 212 266 232 368 139288 44 244 126 33 84 552 44 507 85 293 130 37 142
1.7 0.5 2.9 6.9 2.8 2.1 1.4 0.2 3.1 2.8 7.3 1.7 2.0 1.412.9 15.4 12.5 38.1 9.0 9.1 16.4 7.4 18.4 14.4 40.3 10.7 7.8 14.442.5 6.5 36.0 18.6 4.9 12.4 81.5 6.5 75.0 12.5 43.3 19.2 5.5 21.0139 42 240 573 232 173 113 15 258 233 606 141 162 113
1315 79 1236 95 243 59 839 1883 394 1489 173 49 352 916 62 306
7.7 0.9 14.7 5.2 20.4 4.3 20.8 4.7 1.6 9.1 5.7 2.9 8.8 12.0 3.3 2.959.0 27.5 63.7 28.8 66.2 18.4 90.9 56.0 65.9 53.9 29.4 20.3 48.4 75.8 13.1 30.965.0 3.9 61.1 4.7 12.0 2.9 41.5 93.1 19.5 73.6 8.6 2.4 17.4 45.2 3.1 15.1213 25 407 145 567 119 577 130 45 253 159 81 244 333 91 81
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Total34
0.10.9
100.0100
520
0.913.6
100.0100
Watched on all 4 devices at least once 5721.0
14.9100.0
100
19753.5
100.0100.0
100 Only Watched Tablet at least once 292
0.514.8
100.0100
Only Watched Tablet and TV at least once 6741.2
34.1100.0
10034
0.11.7
100.0100
403
0.720.4
100.0100
Only Watched Computer/Laptop/Netbook and Tablet at least once
Only Watched Computer/Laptop/Netbook and Smart Phone at least once
Watched Computer/Laptop/Netbook and only 2 other devices at least once
Total Watched Tablet at least once
Only Watched Tablet and Computer/Laptop/Netbook at least once
Only Watched Tablet and Smart Phone at least once
Watched Tablet and only 2 other devices at least once
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.34 34 34 34 34 34 34
0.2 0.4 2.5 0.1 0.1 1.8 0.31.5 1.8 10.7 1.0 5.8 7.2 3.5
100.0 100.0 100.0 100.0 100.0 100.0 100.0328 667 4098 139 234 2967 538
195 127 68 14 1 52 378 52 326 66 61 36 163 66 145
1.1 1.5 0.8 0.8 0.1 3.8 0.9 0.2 2.0 2.2 3.6 0.9 2.1 3.5 1.48.7 44.2 3.5 4.4 0.4 16.2 11.2 8.7 11.8 11.3 25.2 4.9 13.5 14.0 14.6
37.5 24.4 13.1 2.8 0.3 10.0 72.7 10.0 62.7 12.8 11.7 6.9 31.4 12.7 27.8123 157 87 86 13 410 101 23 216 237 392 97 231 378 150397 37 360 95 90 175 514 73 442 265 131 46 275 3612.3 0.4 4.3 5.2 7.5 12.8 1.3 0.3 2.7 8.8 7.9 1.1 14.5 3.5
17.8 12.9 18.5 28.8 24.4 54.6 15.3 12.2 16.0 44.9 54.5 6.3 57.9 36.669.4 6.5 62.9 16.7 15.7 30.6 89.9 12.7 77.2 46.3 22.9 8.0 48.0 63.2228 42 420 513 741 1252 125 30 266 860 772 112 1424 340
1003 177 826 370 90 278 88 1319 196 1123 511 131 268 212 473 6225.9 2.0 9.8 20.3 7.5 20.3 2.2 3.3 0.8 6.9 16.9 7.9 6.7 2.8 25.0 6.0
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.050.8 9.0 41.8 18.7 4.5 14.1 4.5 66.8 9.9 56.8 25.9 6.6 13.6 10.8 23.9 31.5167 58 279 576 214 577 62 93 23 195 480 223 190 79 710 169
80 80 80 37 370.2 0.5 2.0 2.0 0.46.0 7.1 29.7 7.8 6.0
27.3 27.3 27.3 12.7 12.738 94 383 376 68
394 39 355 198 69 88 415 89 325 169 107 49 62 622.3 0.4 4.2 10.8 5.0 2.2 1.0 0.4 2.0 5.6 2.7 0.6 3.3 0.6
39.3 22.1 43.0 53.4 24.8 100.0 31.4 45.5 29.0 33.1 39.9 23.3 13.1 9.958.4 5.8 52.6 29.3 10.2 13.1 61.5 13.3 48.3 25.0 15.9 7.3 9.2 9.2192 37 351 901 419 182 86 31 166 465 222 54 272 49
34 34 34 34 34 34 34
0.2 0.4 2.5 0.1 0.1 1.8 0.33.4 4.2 12.4 2.6 17.5 7.3 5.5
100.0 100.0 100.0 100.0 100.0 100.0 100.0328 667 4098 139 234 2967 538
178 101 77 77 276 276 77 36 163 65 127
1.0 1.2 0.9 4.2 0.7 1.7 2.6 0.9 2.1 3.4 1.217.7 56.9 9.3 20.8 20.9 24.6 15.1 13.3 76.7 13.7 20.544.1 25.0 19.1 19.1 68.5 68.5 19.1 8.9 40.5 16.1 31.6145 161 128 589 95 235 356 125 298 477 170
Sports Fan/Social Media Report 2014Watched:Hockey: NHL
Total Watched on all 4 devices at least once 572
1.029.0
100.0100
1466
2.6100.0100.0
100 Only Watched Smart Phone at least once 89
0.26.1
100.0100
Only Watched Smart Phone and TV at least once 462
0.831.5
100.0100
343
0.623.4
100.0100
Watched on all 4 devices at least once 5721.0
39.0100.0
100
Total Watched Smart Phone at least once
Only Watched Smart Phone and Computer/Laptop/Netbook at least once
Only Watched Smart Phone and Tablet at least once
Watched Smart Phone and only 2 other devices at least once
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.397 37 360 95 90 175 514 73 442 265 131 46 275 3612.3 0.4 4.3 5.2 7.5 12.8 1.3 0.3 2.7 8.8 7.9 1.1 14.5 3.5
39.6 21.0 43.5 25.8 100.0 62.8 39.0 37.0 39.3 51.8 100.0 17.1 58.1 58.169.4 6.5 62.9 16.7 15.7 30.6 89.9 12.7 77.2 46.3 22.9 8.0 48.0 63.2228 42 420 513 741 1252 125 30 266 860 772 112 1424 340
823 89 734 279 138 227 91 1125 125 1000 443 281 132 145 339 6144.8 1.0 8.7 15.3 11.6 16.6 2.3 2.8 0.5 6.1 14.7 16.8 3.3 1.9 17.9 5.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.056.2 6.1 50.1 19.0 9.4 15.5 6.2 76.8 8.5 68.3 30.2 19.2 9.0 9.9 23.1 41.9184 39 334 586 444 634 86 107 20 235 561 645 126 73 687 225
89 89 47 42 42 42 42 470.5 1.1 3.9 1.0 0.1 0.3 0.6 0.4
10.8 12.1 33.9 46.5 3.8 4.2 29.2 7.6100.0 100.0 52.4 47.6 47.6 47.6 47.6 52.4
328 667 2479 662 66 164 350 282195 25 170 121 49 341 341 63 89 86 102 63 63
1.1 0.3 2.0 6.6 1.2 0.8 2.1 2.1 5.3 2.2 1.3 3.3 0.623.7 28.7 23.1 43.4 53.5 30.3 34.1 14.3 31.7 65.3 70.8 18.7 10.342.2 5.5 36.7 26.2 10.5 73.8 73.8 13.7 19.3 18.7 22.1 13.7 13.7138 36 245 805 146 103 254 254 649 262 163 406 74
142 26 116 63 1 52 227 52 175 115 61 1 143
0.8 0.3 1.4 3.4 0.1 3.8 0.6 0.2 1.1 3.8 3.6 0.1 1.417.3 29.5 15.8 22.5 1.0 22.9 20.2 41.8 17.5 25.9 21.6 0.4 23.241.5 7.7 33.9 18.3 0.4 15.2 66.4 15.2 51.2 33.5 17.7 0.4 41.6136 49 226 562 19 621 92 36 176 621 595 12 224397 37 360 95 90 175 514 73 442 265 131 46 275 3612.3 0.4 4.3 5.2 7.5 12.8 1.3 0.3 2.7 8.8 7.9 1.1 14.5 3.5
48.2 41.8 49.0 34.2 65.1 77.1 45.7 58.2 44.2 59.8 46.7 34.7 80.9 58.969.4 6.5 62.9 16.7 15.7 30.6 89.9 12.7 77.2 46.3 22.9 8.0 48.0 63.2228 42 420 513 741 1252 125 30 266 860 772 112 1424 340
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Males (net) 36920 36920 2061 3844 6459 9084 15472 5363 7727 12721 11109 9360 9955 10625 6979 6531 3066 346562.0 100.0 65.8 57.0 57.7 61.4 65.2 62.1 62.5 62.3 61.2 62.5 61.2 63.9 59.6 50.5 49.2 51.7
100.0 100.0 5.6 10.4 17.5 24.6 41.9 14.5 20.9 34.5 30.1 25.4 27.0 28.8 18.9 17.7 8.3 9.4100 161 106 92 93 99 105 100 101 101 99 101 99 103 96 81 79 83
Males 13-17 2061 2061 2061 65 523 926 548 130 1151 363 418 770 707 633.5 5.6 65.8 0.8 4.2 4.5 3.0 0.9 7.1 2.2 3.6 6.0 11.3 0.9
100.0 100.0 100.0 3.2 25.4 44.9 26.6 6.3 55.8 17.6 20.3 37.3 34.3 3.1100 161 1901 22 122 131 87 25 204 63 103 172 328 27
Males 18-34 10302 10302 3844 6459 1653 2531 3741 2378 2917 2546 2748 2091 2240 1119 112217.3 27.9 57.0 57.7 19.1 20.5 18.3 13.1 19.5 15.6 16.5 17.8 17.3 17.9 16.7
100.0 100.0 37.3 62.7 16.0 24.6 36.3 23.1 28.3 24.7 26.7 20.3 21.7 10.9 10.9100 161 330 334 111 118 106 76 113 90 96 103 100 104 97
Males 35-49 9084 9084 9084 1224 1375 3013 3471 2353 2234 2408 2090 1771 653 111915.2 24.6 61.4 14.2 11.1 14.8 19.1 15.7 13.7 14.5 17.8 13.7 10.5 16.7
100.0 100.0 100.0 13.5 15.1 33.2 38.2 25.9 24.6 26.5 23.0 19.5 7.2 12.3100 161 403 93 73 97 125 103 90 95 117 90 69 110
Males 50-64 9747 9747 9747 1451 1397 3636 3262 2634 2344 3099 1669 1471 507 96416.4 26.4 41.1 16.8 11.3 17.8 18.0 17.6 14.4 18.6 14.2 11.4 8.1 14.4
100.0 100.0 100.0 14.9 14.3 37.3 33.5 27.0 24.1 31.8 17.1 15.1 5.2 9.9100 161 251 103 69 109 110 108 88 114 87 70 50 88
Males 65+ 5724 5724 5724 969 1901 1404 1450 1326 1680 2006 712 279 82 1979.6 15.5 24.1 11.2 15.4 6.9 8.0 8.9 10.3 12.1 6.1 2.2 1.3 2.9
100.0 100.0 100.0 16.9 33.2 24.5 25.3 23.2 29.3 35.0 12.4 4.9 1.4 3.4100 161 251 117 160 72 83 92 107 126 63 22 14 31
Females (net) 22659 22659 1072 2900 4731 5712 8244 3277 4636 7703 7043 5606 6315 5999 4739 6402 3171 323238.0 100.0 34.2 43.0 42.3 38.6 34.8 37.9 37.5 37.7 38.8 37.5 38.8 36.1 40.4 49.5 50.8 48.3
100.0 100.0 4.7 12.8 20.9 25.2 36.4 14.5 20.5 34.0 31.1 24.7 27.9 26.5 20.9 28.3 14.0 14.3100 263 90 113 111 102 91 100 99 99 102 98 102 95 106 130 134 127
Females 13-17 1072 1072 1072 254 318 298 202 142 31 523 376 464 349 1151.8 4.7 34.2 2.9 2.6 1.5 1.1 1.0 0.2 3.1 3.2 3.6 5.6 1.7
100.0 100.0 100.0 23.7 29.6 27.8 18.8 13.3 2.9 48.8 35.1 43.3 32.5 10.7100 263 1901 164 143 81 62 53 11 175 178 199 311 95
Females 18-34 7631 7631 2900 4731 1125 1870 2540 2096 2322 1957 2060 1291 2511 1388 112312.8 33.7 43.0 42.3 13.0 15.1 12.4 11.5 15.5 12.0 12.4 11.0 19.4 22.3 16.8
100.0 100.0 38.0 62.0 14.7 24.5 33.3 27.5 30.4 25.6 27.0 16.9 32.9 18.2 14.7100 263 336 330 102 118 97 90 121 94 97 86 152 174 131
Females 35-49 5712 5712 5712 626 993 2203 1890 1197 1861 1248 1407 1652 798 8539.6 25.2 38.6 7.2 8.0 10.8 10.4 8.0 11.4 7.5 12.0 12.8 12.8 12.7
100.0 100.0 100.0 11.0 17.4 38.6 33.1 20.9 32.6 21.8 24.6 28.9 14.0 14.9100 263 403 76 84 113 109 83 119 78 125 133 133 133
Females 50-64 5868 5868 5868 732 867 1838 2431 1389 1608 1417 1454 1216 383 8339.8 25.9 24.7 8.5 7.0 9.0 13.4 9.3 9.9 8.5 12.4 9.4 6.1 12.4
100.0 100.0 100.0 12.5 14.8 31.3 41.4 23.7 27.4 24.2 24.8 20.7 6.5 14.2100 263 251 86 71 91 136 94 100 87 126 95 62 126
Females 65+ 2376 2376 2376 540 588 824 424 557 858 751 211 560 252 3074.0 10.5 10.0 6.3 4.8 4.0 2.3 3.7 5.3 4.5 1.8 4.3 4.0 4.6
100.0 100.0 100.0 22.7 24.7 34.7 17.9 23.4 36.1 31.6 8.9 23.6 10.6 12.9100 263 251 157 119 101 59 93 132 113 45 108 101 115
Gender/Age of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Males (net) 3692062.0
100.0100
Males 13-17 20613.5
100.0100
Males 18-34 1030217.3
100.0100
Males 35-49 908415.2
100.0100
Males 50-64 974716.4
100.0100
Males 65+ 57249.6
100.0100
Females (net) 2265938.0
100.0100
Females 13-17 10721.8
100.0100
Females 18-34 763112.8
100.0100
Females 35-49 57129.6
100.0100
Females 50-64 58689.8
100.0100
Females 65+ 23764.0
100.0100
Gender/Age of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.51398 9381 2583 1170 675 999 6476 3302 5800 2410 1428 227274.5 74.8 69.6 77.0 67.8 74.8 72.8 65.8 73.2 70.3 62.3 69.4
3.8 25.4 7.0 3.2 1.8 2.7 17.5 8.9 15.7 6.5 3.9 6.2120 121 112 124 109 121 117 106 118 113 101 112
66 707 707 175 6710.5 19.0 20.6 7.6 20.53.2 34.3 34.3 8.5 32.615 551 596 220 592
507 2731 1065 477 185 437 2534 913 2494 892 616 89227.0 21.8 28.7 31.4 18.5 32.7 28.5 18.2 31.5 26.0 26.9 27.2
4.9 26.5 10.3 4.6 1.8 4.2 24.6 8.9 24.2 8.7 6.0 8.7156 126 166 181 107 189 165 105 182 150 155 158770 2024 534 654 490 523 1641 1017 1615 534 381 431
41.0 16.1 14.4 43.0 49.2 39.2 18.4 20.3 20.4 15.6 16.6 13.28.5 22.3 5.9 7.2 5.4 5.8 18.1 11.2 17.8 5.9 4.2 4.7
269 106 94 282 323 257 121 133 134 102 109 8666 3162 278 39 39 2081 1152 1592 278 257 278
3.5 25.2 7.5 2.6 3.0 23.4 22.9 20.1 8.1 11.2 8.50.7 32.4 2.8 0.4 0.4 21.4 11.8 16.3 2.8 2.6 2.822 154 46 16 18 143 140 123 50 68 5255 1398 220 220 98
2.9 11.1 2.5 4.4 1.21.0 24.4 3.8 3.8 1.730 116 26 46 13
478 3161 1128 350 321 336 2425 1720 2121 1017 863 100325.5 25.2 30.4 23.0 32.2 25.2 27.2 34.2 26.8 29.7 37.7 30.6
2.1 13.9 5.0 1.5 1.4 1.5 10.7 7.6 9.4 4.5 3.8 4.467 66 80 61 85 66 72 90 70 78 99 81
152 73 319 152 123 152 73 73 25 319 254 3198.1 0.6 8.6 10.0 12.4 11.4 0.8 1.5 0.3 9.3 11.1 9.8
14.2 6.8 29.8 14.2 11.5 14.2 6.8 6.8 2.3 29.8 23.7 29.8451 32 478 556 686 633 46 81 17 518 617 542
82 1181 463 82 82 82 1129 747 1129 425 354 4254.4 9.4 12.5 5.4 8.2 6.1 12.7 14.9 14.3 12.4 15.5 13.01.1 15.5 6.1 1.1 1.1 1.1 14.8 9.8 14.8 5.6 4.6 5.634 74 97 42 64 48 99 116 111 97 121 10186 647 165 86 86 86 511 340 418 128 128 128
4.6 5.2 4.4 5.7 8.7 6.5 5.7 6.8 5.3 3.7 5.6 3.91.5 11.3 2.9 1.5 1.5 1.5 8.9 5.9 7.3 2.2 2.2 2.248 54 46 59 90 67 60 71 55 39 58 41
158 818 114 30 30 15 504 406 447 78 78 648.4 6.5 3.1 2.0 3.0 1.2 5.7 8.1 5.6 2.3 3.4 2.02.7 13.9 1.9 0.5 0.5 0.3 8.6 6.9 7.6 1.3 1.3 1.185 66 31 20 30 12 57 82 57 23 35 20
442 67 207 153 102 67 48 673.5 1.8 2.3 3.0 1.3 1.9 2.1 2.0
18.6 2.8 8.7 6.4 4.3 2.8 2.0 2.888 45 58 76 32 49 52 51
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Males (net) 3692062.0
100.0100
Males 13-17 20613.5
100.0100
Males 18-34 1030217.3
100.0100
Males 35-49 908415.2
100.0100
Males 50-64 974716.4
100.0100
Males 65+ 57249.6
100.0100
Females (net) 2265938.0
100.0100
Females 13-17 10721.8
100.0100
Females 18-34 763112.8
100.0100
Females 35-49 57129.6
100.0100
Females 50-64 58689.8
100.0100
Females 65+ 23764.0
100.0100
Gender/Age of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.17280 3921 1961 1398 35145 34574 11285 13908 9381 3673 1090 2583 2896 1666 1176 967 24229 14034 2160160.6 58.1 57.8 74.5 62.6 62.8 59.1 59.5 74.8 67.3 62.4 69.6 75.7 60.4 59.6 66.0 60.8 60.9 60.3
100.0 53.9 26.9 19.2 100.0 98.4 32.1 39.6 26.7 10.5 3.1 7.3 8.2 4.7 3.3 2.8 65.6 38.0 58.598 94 93 120 101 101 95 96 121 109 101 112 122 98 96 106 98 98 97
2061 2061 1071 925 66 707 707 707 175 175 175 1803 737 13773.7 3.7 5.6 4.0 0.5 13.0 19.0 18.5 6.3 8.8 11.9 4.5 3.2 3.8
100.0 100.0 51.9 44.9 3.2 34.3 34.3 34.3 8.5 8.5 8.5 87.5 35.8 66.8106 108 162 114 15 374 551 534 183 256 345 131 92 111
2465 1428 530 507 9575 9382 3506 3145 2731 1858 793 1065 1407 835 505 546 8431 4242 834020.5 21.1 15.6 27.0 17.1 17.1 18.3 13.5 21.8 34.1 45.4 28.7 36.8 30.3 25.6 37.2 21.1 18.4 23.3
100.0 57.9 21.5 20.6 100.0 98.0 36.6 32.8 28.5 19.4 8.3 11.1 14.7 8.7 5.3 5.7 81.8 41.2 81.0119 122 90 156 99 99 106 78 126 197 263 166 213 175 148 215 122 106 135
2467 1129 568 770 8366 8242 2337 3881 2024 799 265 534 473 601 441 247 6759 4596 628620.5 16.7 16.7 41.0 14.9 15.0 12.2 16.6 16.1 14.6 15.2 14.4 12.4 21.8 22.3 16.8 17.0 19.9 17.6
100.0 45.8 23.0 31.2 100.0 98.5 27.9 46.4 24.2 9.5 3.2 6.4 5.7 7.2 5.3 2.9 74.4 50.6 69.2135 110 110 269 98 98 80 109 106 96 100 94 81 143 147 110 111 131 115
1832 959 807 66 9579 9325 2866 3297 3162 309 32 278 309 55 55 5782 3246 481715.2 14.2 23.8 3.5 17.1 17.0 15.0 14.1 25.2 5.7 1.8 7.5 8.1 2.0 2.8 14.5 14.1 13.5
100.0 52.3 44.1 3.6 100.0 97.3 29.9 34.4 33.0 3.2 0.3 2.9 3.2 0.6 0.6 59.3 33.3 49.493 87 145 22 104 104 92 86 154 35 11 46 49 12 17 89 86 82
515 406 55 55 5564 5564 1505 2661 1398 1454 1213 7824.3 6.0 1.6 2.9 9.9 10.1 7.9 11.4 11.1 3.6 5.3 2.2
100.0 78.7 10.7 10.6 100.0 100.0 27.1 47.8 25.1 25.4 21.2 13.745 63 17 30 103 105 82 119 116 38 55 23
4741 2831 1432 478 20958 20438 7825 9453 3161 1784 656 1128 930 1090 799 499 15635 9012 1419439.4 41.9 42.2 25.5 37.4 37.2 40.9 40.5 25.2 32.7 37.6 30.4 24.3 39.6 40.4 34.0 39.2 39.1 39.7
100.0 59.7 30.2 10.1 100.0 97.5 37.3 45.1 15.1 8.5 3.1 5.4 4.4 5.2 3.8 2.4 69.0 39.8 62.6104 110 111 67 98 98 108 106 66 86 99 80 64 104 106 89 103 103 104253 101 152 922 623 116 434 73 364 44 319 109 319 212 107 750 655 5882.1 1.5 8.1 1.6 1.1 0.6 1.9 0.6 6.7 2.5 8.6 2.9 11.6 10.7 7.3 1.9 2.8 1.6
100.0 39.9 60.1 100.0 67.6 12.6 47.1 7.9 39.5 4.8 34.7 11.8 34.7 23.0 11.6 69.9 61.1 54.8117 83 451 91 63 34 103 32 370 141 478 159 644 597 407 104 158 91
1786 1046 658 82 7104 6980 2446 3354 1181 836 373 463 588 370 370 157 6415 3758 620914.9 15.5 19.4 4.4 12.7 12.7 12.8 14.4 9.4 15.3 21.4 12.5 15.4 13.4 18.7 10.7 16.1 16.3 17.3
100.0 58.6 36.8 4.6 100.0 98.3 34.4 47.2 16.6 11.8 5.3 6.5 8.3 5.2 5.2 2.2 84.1 49.3 81.4116 121 151 34 99 99 100 112 74 120 167 97 120 105 146 83 126 127 135
1362 912 364 86 5225 5141 2132 2363 647 371 206 165 165 206 71 135 4453 2557 397911.3 13.5 10.7 4.6 9.3 9.3 11.2 10.1 5.2 6.8 11.8 4.4 4.3 7.5 3.6 9.2 11.2 11.1 11.1
100.0 66.9 26.8 6.3 100.0 98.4 40.8 45.2 12.4 7.1 3.9 3.2 3.2 3.9 1.4 2.6 78.0 44.8 69.7118 141 112 48 97 97 116 105 54 71 123 46 45 78 37 96 117 116 116
1232 713 361 158 5360 5346 2365 2163 818 147 33 114 50 147 98 99 3017 1364 268510.3 10.6 10.6 8.4 9.6 9.7 12.4 9.3 6.5 2.7 1.9 3.1 1.3 5.3 5.0 6.8 7.6 5.9 7.5
100.0 57.9 29.3 12.8 100.0 99.7 44.1 40.3 15.3 2.7 0.6 2.1 0.9 2.7 1.8 1.9 51.4 23.2 45.8104 107 108 85 97 99 126 94 66 27 19 31 13 54 51 69 77 60 76107 59 49 2348 2348 766 1140 442 67 67 19 48 48 1000 677 7330.9 0.9 1.4 4.2 4.3 4.0 4.9 3.5 1.2 1.8 0.5 1.7 2.4 2.5 2.9 2.0
100.0 54.7 45.3 100.0 100.0 32.6 48.6 18.8 2.8 2.8 0.8 2.0 2.0 42.1 28.5 30.822 22 36 105 107 100 122 88 31 45 12 44 61 63 74 51
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Males (net) 3692062.0
100.0100
Males 13-17 20613.5
100.0100
Males 18-34 1030217.3
100.0100
Males 35-49 908415.2
100.0100
Males 50-64 974716.4
100.0100
Males 65+ 57249.6
100.0100
Females (net) 2265938.0
100.0100
Females 13-17 10721.8
100.0100
Females 18-34 763112.8
100.0100
Females 35-49 57129.6
100.0100
Females 50-64 58689.8
100.0100
Females 65+ 23764.0
100.0100
Gender/Age of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.011289 5567 5722 897 805 971 3049 24751 14985 9766 1818 969 2772 4207 1460 9244
62.6 60.8 64.5 49.1 67.9 59.1 72.3 57.8 58.8 56.4 57.0 50.2 64.0 53.5 65.3 81.930.6 15.1 15.5 2.4 2.2 2.6 8.3 67.0 40.6 26.5 4.9 2.6 7.5 11.4 4.0 25.0101 98 104 79 109 95 117 93 95 91 92 81 103 86 105 132
1444 516 927 63 175 690 1104 298 805 139 89 577 202 3148.0 5.6 10.5 5.3 10.6 16.4 2.6 1.2 4.7 4.4 2.0 7.3 9.0 2.8
70.1 25.1 45.0 3.1 8.5 33.5 53.5 14.5 39.1 6.8 4.3 28.0 9.8 15.3232 163 302 153 307 473 74 34 134 126 59 212 261 80
4791 2101 2690 473 544 547 1126 8694 4631 4063 792 639 1092 1539 870 265726.6 22.9 30.3 25.9 45.8 33.3 26.7 20.3 18.2 23.5 24.8 33.1 25.2 19.6 38.9 23.546.5 20.4 26.1 4.6 5.3 5.3 10.9 84.4 45.0 39.4 7.7 6.2 10.6 14.9 8.4 25.8154 133 175 150 265 193 154 117 105 136 144 191 146 113 225 136
3494 2003 1492 373 49 165 905 6568 4132 2436 634 280 614 909 388 233619.4 21.9 16.8 20.4 4.1 10.0 21.5 15.3 16.2 14.1 19.9 14.5 14.2 11.5 17.3 20.738.5 22.0 16.4 4.1 0.5 1.8 10.0 72.3 45.5 26.8 7.0 3.1 6.8 10.0 4.3 25.7127 143 110 134 27 66 141 101 106 92 130 95 93 76 114 136
1367 803 564 51 150 36 328 5956 4097 1860 210 50 790 811 29117.6 8.8 6.4 2.8 12.6 2.2 7.8 13.9 16.1 10.7 6.6 2.6 18.2 10.3 25.8
14.0 8.2 5.8 0.5 1.5 0.4 3.4 61.1 42.0 19.1 2.1 0.5 8.1 8.3 29.946 54 39 17 77 13 47 85 98 66 40 16 111 63 158
193 144 49 49 2429 1828 602 44 188 370 10251.1 1.6 0.6 3.0 5.7 7.2 3.5 1.4 4.3 4.7 9.13.4 2.5 0.9 0.9 42.4 31.9 10.5 0.8 3.3 6.5 17.911 16 6 31 59 75 36 14 45 49 94
6738 3589 3148 928 382 672 1167 18066 10512 7554 1371 962 1559 3662 776 204837.4 39.2 35.5 50.9 32.1 40.9 27.7 42.2 41.2 43.6 43.0 49.8 36.0 46.5 34.7 18.129.7 15.8 13.9 4.1 1.7 3.0 5.2 79.7 46.4 33.3 6.0 4.2 6.9 16.2 3.4 9.0
98 103 93 134 85 107 73 111 108 115 113 131 95 122 91 48272 205 67 25 42 631 280 351 62 69 61 158 37 1201.5 2.2 0.8 1.4 1.0 1.5 1.1 2.0 1.9 3.6 1.4 2.0 1.7 1.1
25.4 19.1 6.2 2.3 3.9 58.8 26.1 32.7 5.8 6.4 5.7 14.8 3.5 11.284 124 42 75 56 82 61 112 108 199 78 112 92 59
3723 1601 2122 780 225 334 782 6928 3131 3798 781 416 782 1819 444 93020.7 17.5 23.9 42.8 19.0 20.3 18.5 16.2 12.3 21.9 24.5 21.6 18.0 23.1 19.9 8.248.8 21.0 27.8 10.2 3.0 4.4 10.2 90.8 41.0 49.8 10.2 5.5 10.2 23.8 5.8 12.2161 137 187 334 148 159 145 126 96 171 191 168 141 180 155 64
1778 1177 601 71 156 176 198 4976 3292 1684 410 353 259 663 223 5469.9 12.9 6.8 3.9 13.2 10.7 4.7 11.6 12.9 9.7 12.9 18.3 6.0 8.4 10.0 4.8
31.1 20.6 10.5 1.2 2.7 3.1 3.5 87.1 57.6 29.5 7.2 6.2 4.5 11.6 3.9 9.6103 134 71 40 137 112 49 121 135 101 134 191 62 88 104 50881 522 359 52 162 145 4162 2940 1222 99 124 457 542 71 4524.9 5.7 4.0 2.9 9.8 3.4 9.7 11.5 7.1 3.1 6.4 10.6 6.9 3.2 4.0
15.0 8.9 6.1 0.9 2.8 2.5 70.9 50.1 20.8 1.7 2.1 7.8 9.2 1.2 7.750 58 41 29 100 35 99 117 72 32 65 107 70 32 4184 84 1369 870 499 19 480
0.5 0.9 3.2 3.4 2.9 0.6 6.13.5 3.5 57.6 36.6 21.0 0.8 20.212 23 80 86 72 15 153
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Male 36920 36920 2061 3844 6459 9084 15472 5363 7727 12721 11109 9360 9955 10625 6979 6531 3066 346562.0 100.0 65.8 57.0 57.7 61.4 65.2 62.1 62.5 62.3 61.2 62.5 61.2 63.9 59.6 50.5 49.2 51.7
100.0 100.0 5.6 10.4 17.5 24.6 41.9 14.5 20.9 34.5 30.1 25.4 27.0 28.8 18.9 17.7 8.3 9.4100 161 106 92 93 99 105 100 101 101 99 101 99 103 96 81 79 83
Female 22659 22659 1072 2900 4731 5712 8244 3277 4636 7703 7043 5606 6315 5999 4739 6402 3171 323238.0 100.0 34.2 43.0 42.3 38.6 34.8 37.9 37.5 37.7 38.8 37.5 38.8 36.1 40.4 49.5 50.8 48.3
100.0 100.0 4.7 12.8 20.9 25.2 36.4 14.5 20.5 34.0 31.1 24.7 27.9 26.5 20.9 28.3 14.0 14.3100 263 90 113 111 102 91 100 99 99 102 98 102 95 106 130 134 127
Gender of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Male 3692062.0
100.0100
Female 2265938.0
100.0100
Gender of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.51398 9381 2583 1170 675 999 6476 3302 5800 2410 1428 227274.5 74.8 69.6 77.0 67.8 74.8 72.8 65.8 73.2 70.3 62.3 69.4
3.8 25.4 7.0 3.2 1.8 2.7 17.5 8.9 15.7 6.5 3.9 6.2120 121 112 124 109 121 117 106 118 113 101 112478 3161 1128 350 321 336 2425 1720 2121 1017 863 1003
25.5 25.2 30.4 23.0 32.2 25.2 27.2 34.2 26.8 29.7 37.7 30.62.1 13.9 5.0 1.5 1.4 1.5 10.7 7.6 9.4 4.5 3.8 4.467 66 80 61 85 66 72 90 70 78 99 81
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Male 3692062.0
100.0100
Female 2265938.0
100.0100
Gender of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.17280 3921 1961 1398 35145 34574 11285 13908 9381 3673 1090 2583 2896 1666 1176 967 24229 14034 2160160.6 58.1 57.8 74.5 62.6 62.8 59.1 59.5 74.8 67.3 62.4 69.6 75.7 60.4 59.6 66.0 60.8 60.9 60.3
100.0 53.9 26.9 19.2 100.0 98.4 32.1 39.6 26.7 10.5 3.1 7.3 8.2 4.7 3.3 2.8 65.6 38.0 58.598 94 93 120 101 101 95 96 121 109 101 112 122 98 96 106 98 98 97
4741 2831 1432 478 20958 20438 7825 9453 3161 1784 656 1128 930 1090 799 499 15635 9012 1419439.4 41.9 42.2 25.5 37.4 37.2 40.9 40.5 25.2 32.7 37.6 30.4 24.3 39.6 40.4 34.0 39.2 39.1 39.7
100.0 59.7 30.2 10.1 100.0 97.5 37.3 45.1 15.1 8.5 3.1 5.4 4.4 5.2 3.8 2.4 69.0 39.8 62.6104 110 111 67 98 98 108 106 66 86 99 80 64 104 106 89 103 103 104
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Male 3692062.0
100.0100
Female 2265938.0
100.0100
Gender of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.011289 5567 5722 897 805 971 3049 24751 14985 9766 1818 969 2772 4207 1460 9244
62.6 60.8 64.5 49.1 67.9 59.1 72.3 57.8 58.8 56.4 57.0 50.2 64.0 53.5 65.3 81.930.6 15.1 15.5 2.4 2.2 2.6 8.3 67.0 40.6 26.5 4.9 2.6 7.5 11.4 4.0 25.0101 98 104 79 109 95 117 93 95 91 92 81 103 86 105 132
6738 3589 3148 928 382 672 1167 18066 10512 7554 1371 962 1559 3662 776 204837.4 39.2 35.5 50.9 32.1 40.9 27.7 42.2 41.2 43.6 43.0 49.8 36.0 46.5 34.7 18.129.7 15.8 13.9 4.1 1.7 3.0 5.2 79.7 46.4 33.3 6.0 4.2 6.9 16.2 3.4 9.0
98 103 93 134 85 107 73 111 108 115 113 131 95 122 91 48
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
13-17 3134 2061 1072 3134 320 840 1224 750 272 1181 886 794 1234 1056 1785.3 5.6 4.7 100.0 3.7 6.8 6.0 4.1 1.8 7.3 5.3 6.8 9.5 16.9 2.7
100.0 65.8 34.2 100.0 10.2 26.8 39.1 23.9 8.7 37.7 28.3 25.3 39.4 33.7 5.7100 106 90 1901 70 129 114 79 35 138 101 129 181 322 51
18-34 17933 10302 7631 6743 11190 2778 4401 6281 4474 5240 4503 4808 3382 4751 2506 224530.1 27.9 33.7 100.0 100.0 32.1 35.6 30.8 24.6 35.0 27.7 28.9 28.9 36.7 40.2 33.5
100.0 57.4 42.6 37.6 62.4 15.5 24.5 35.0 24.9 29.2 25.1 26.8 18.9 26.5 14.0 12.5100 93 112 332 332 107 118 102 82 116 92 96 96 122 134 111
35-49 14797 9084 5712 14797 1850 2368 5217 5361 3549 4095 3656 3497 3423 1451 197224.8 24.6 25.2 100.0 21.4 19.2 25.5 29.5 23.7 25.2 22.0 29.8 26.5 23.3 29.4
100.0 61.4 38.6 100.0 12.5 16.0 35.3 36.2 24.0 27.7 24.7 23.6 23.1 9.8 13.3100 99 102 403 86 77 103 119 95 101 89 120 107 94 119
50-64 15615 9747 5868 15615 2183 2265 5474 5693 4022 3953 4517 3123 2687 890 179726.2 26.4 25.9 65.8 25.3 18.3 26.8 31.4 26.9 24.3 27.2 26.7 20.8 14.3 26.8
100.0 62.4 37.6 100.0 14.0 14.5 35.1 36.5 25.8 25.3 28.9 20.0 17.2 5.7 11.5100 101 99 251 96 70 102 120 103 93 104 102 79 54 102
65+ 8100 5724 2376 8100 1509 2489 2228 1875 1883 2537 2757 923 839 334 50513.6 15.5 10.5 34.2 17.5 20.1 10.9 10.3 12.6 15.6 16.6 7.9 6.5 5.4 7.5
100.0 70.7 29.3 100.0 18.6 30.7 27.5 23.1 23.2 31.3 34.0 11.4 10.4 4.1 6.2100 114 77 251 128 148 80 76 93 115 122 58 48 39 55
Median 44.0 46.0 43.0 15.0 23.0 29.0 43.0 61.0 44.0 42.0 42.0 46.0 45.0 44.0 46.0 42.0 38.0 29.0 42.0
Respondent Age of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
13-17 31345.3
100.0100
18-34 1793330.1
100.0100
35-49 1479724.8
100.0100
50-64 1561526.2
100.0100
65+ 810013.6
100.0100
Median 44.0
Respondent Age of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5152 139 1026 152 123 152 73 73 25 1026 429 9918.1 1.1 27.7 10.0 12.4 11.4 0.8 1.5 0.3 29.9 18.7 30.34.9 4.4 32.7 4.9 3.9 4.9 2.3 2.3 0.8 32.7 13.7 31.6
154 21 526 190 235 217 16 28 6 569 356 575589 3912 1527 559 267 519 3664 1660 3623 1317 970 1317
31.4 31.2 41.2 36.8 26.8 38.9 41.2 33.1 45.7 38.4 42.3 40.23.3 21.8 8.5 3.1 1.5 2.9 20.4 9.3 20.2 7.3 5.4 7.3
104 104 137 122 89 129 137 110 152 128 141 134856 2671 699 740 577 609 2152 1357 2033 662 509 559
45.6 21.3 18.8 48.7 57.9 45.6 24.2 27.0 25.7 19.3 22.2 17.15.8 18.1 4.7 5.0 3.9 4.1 14.5 9.2 13.7 4.5 3.4 3.8
184 86 76 196 233 184 97 109 103 78 89 69224 3980 391 69 30 55 2585 1558 2039 356 335 342
11.9 31.7 10.6 4.6 3.0 4.1 29.0 31.0 25.7 10.4 14.6 10.41.4 25.5 2.5 0.4 0.2 0.4 16.6 10.0 13.1 2.3 2.1 2.246 121 40 17 11 16 111 118 98 40 56 4055 1839 67 428 373 201 67 48 67
2.9 14.7 1.8 4.8 7.4 2.5 1.9 2.1 2.00.7 22.7 0.8 5.3 4.6 2.5 0.8 0.6 0.821 108 13 35 55 19 14 15 15
38.0 48.0 26.0 35.0 36.0 34.0 40.0 45.0 38.0 25.0 30.0 25.0
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
13-17 31345.3
100.0100
18-34 1793330.1
100.0100
35-49 1479724.8
100.0100
50-64 1561526.2
100.0100
65+ 810013.6
100.0100
Median 44.0
Respondent Age of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
253 101 152 2983 2684 1187 1358 139 1070 44 1026 816 494 387 282 2552 1392 19652.1 1.5 8.1 5.3 4.9 6.2 5.8 1.1 19.6 2.5 27.7 21.3 17.9 19.6 19.2 6.4 6.0 5.5
100.0 39.9 60.1 100.0 90.0 39.8 45.5 4.7 35.9 1.5 34.4 27.4 16.6 13.0 9.5 81.4 44.4 62.740 28 154 101 93 118 111 21 373 48 526 405 341 372 366 122 115 104
4252 2474 1188 589 16679 16362 5952 6498 3912 2694 1166 1527 1995 1205 875 702 14846 8001 1454935.4 36.6 35.0 31.4 29.7 29.7 31.1 27.8 31.2 49.4 66.8 41.2 52.1 43.7 44.3 47.9 37.2 34.7 40.6
100.0 58.2 27.9 13.9 100.0 98.1 35.7 39.0 23.5 16.1 7.0 9.2 12.0 7.2 5.2 4.2 82.8 44.6 81.1118 122 116 104 99 99 103 92 104 164 222 137 173 145 147 159 124 115 135
3829 2041 932 856 13591 13383 4469 6244 2671 1170 471 699 638 807 512 382 11212 7153 1026531.9 30.2 27.5 45.6 24.2 24.3 23.4 26.7 21.3 21.4 27.0 18.8 16.7 29.3 25.9 26.1 28.1 31.0 28.7
100.0 53.3 24.4 22.4 100.0 98.5 32.9 45.9 19.7 8.6 3.5 5.1 4.7 5.9 3.8 2.8 75.8 48.3 69.4128 122 111 184 98 98 94 108 86 86 109 76 67 118 104 105 113 125 115
3065 1672 1168 224 14939 14670 5231 5459 3980 456 65 391 359 202 153 99 8799 4610 750125.5 24.8 34.4 11.9 26.6 26.7 27.4 23.4 31.7 8.4 3.7 10.6 9.4 7.3 7.8 6.8 22.1 20.0 21.0
100.0 54.6 38.1 7.3 100.0 98.2 35.0 36.5 26.6 3.1 0.4 2.6 2.4 1.4 1.0 0.7 56.4 29.5 48.097 94 131 46 102 102 104 89 121 32 14 40 36 28 30 26 84 76 80
623 464 104 55 7911 7911 2271 3801 1839 67 67 19 48 48 2454 1890 15145.2 6.9 3.1 2.9 14.1 14.4 11.9 16.3 14.7 1.2 1.8 0.5 1.7 2.4 6.2 8.2 4.2
100.0 74.6 16.7 8.8 100.0 100.0 28.7 48.0 23.2 0.8 0.8 0.2 0.6 0.6 30.3 23.3 18.738 51 23 21 104 106 87 120 108 9 13 4 13 18 45 60 31
40.0 40.0 44.0 38.0 45.0 45.0 44.0 45.0 48.0 26.0 29.0 26.0 24.0 30.0 26.0 29.0 38.0 39.0 36.0
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
13-17 31345.3
100.0100
18-34 1793330.1
100.0100
35-49 1479724.8
100.0100
50-64 1561526.2
100.0100
65+ 810013.6
100.0100
Median 44.0
Respondent Age of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.01716 722 994 25 63 175 732 1734 578 1156 201 69 150 736 239 435
9.5 7.9 11.2 1.4 5.3 10.6 17.4 4.1 2.3 6.7 6.3 3.6 3.5 9.4 10.7 3.854.8 23.0 31.7 0.8 2.0 5.6 23.4 55.3 18.5 36.9 6.4 2.2 4.8 23.5 7.6 13.9181 150 213 26 101 202 330 77 43 127 120 68 66 178 203 73
8514 3703 4811 1253 769 881 1908 15622 7762 7860 1572 1056 1874 3358 1314 358747.2 40.4 54.2 68.7 64.8 53.6 45.3 36.5 30.4 45.4 49.3 54.7 43.3 42.7 58.8 31.847.5 20.6 26.8 7.0 4.3 4.9 10.6 87.1 43.3 43.8 8.8 5.9 10.4 18.7 7.3 20.0157 134 180 228 215 178 150 121 101 151 164 182 144 142 195 106
5272 3179 2093 444 205 341 1103 11545 7424 4121 1044 633 872 1572 611 288229.2 34.7 23.6 24.3 17.3 20.7 26.2 27.0 29.1 23.8 32.7 32.8 20.1 20.0 27.3 25.535.6 21.5 14.1 3.0 1.4 2.3 7.5 78.0 50.2 27.8 7.1 4.3 5.9 10.6 4.1 19.5118 140 95 98 70 84 105 109 117 96 132 132 81 80 110 103
2248 1325 923 103 150 197 473 10118 7036 3082 309 174 1247 1353 71 336312.5 14.5 10.4 5.7 12.6 12.0 11.2 23.6 27.6 17.8 9.7 9.0 28.8 17.2 3.2 29.814.4 8.5 5.9 0.7 1.0 1.3 3.0 64.8 45.1 19.7 2.0 1.1 8.0 8.7 0.5 21.5
48 55 40 22 48 46 43 90 105 68 37 34 110 66 12 114277 228 49 49 3798 2697 1101 62 188 851 10251.5 2.5 0.6 3.0 8.9 10.6 6.4 2.0 4.3 10.8 9.13.4 2.8 0.6 0.6 46.9 33.3 13.6 0.8 2.3 10.5 12.711 18 4 22 65 78 47 14 32 80 67
31.0 35.0 30.0 29.0 31.0 30.0 30.0 41.0 45.0 34.0 31.0 32.0 36.0 34.0 31.0 43.0
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Under $25,000 8640 5363 3277 320 943 1834 1850 3692 8640 2607 1887 2399 1748 1458 735 72314.5 14.5 14.5 10.2 14.0 16.4 12.5 15.6 100.0 17.4 11.6 14.4 14.9 11.3 11.8 10.8
100.0 62.1 37.9 3.7 10.9 21.2 21.4 42.7 100.0 30.2 21.8 27.8 20.2 16.9 8.5 8.4100 100 100 70 96 113 86 107 690 120 80 100 103 78 81 74
$25,000-$49,999 12363 7727 4636 840 1273 3127 2368 4753 12363 3180 3495 3887 1801 2723 1460 126320.7 20.9 20.5 26.8 18.9 27.9 16.0 20.0 100.0 21.2 21.5 23.4 15.4 21.1 23.4 18.9
100.0 62.5 37.5 6.8 10.3 25.3 19.2 38.5 100.0 25.7 28.3 31.4 14.6 22.0 11.8 10.2100 101 99 129 91 135 77 97 482 102 104 113 74 101 113 91
$50,000-$99,999 20424 12721 7703 1224 2434 3847 5217 7702 20424 5253 5623 5079 4469 4399 2482 191734.3 34.5 34.0 39.1 36.1 34.4 35.3 32.5 100.0 35.1 34.6 30.6 38.1 34.0 39.8 28.6
100.0 62.3 37.7 6.0 11.9 18.8 25.5 37.7 100.0 25.7 27.5 24.9 21.9 21.5 12.2 9.4100 101 99 114 105 100 103 95 292 102 101 89 111 99 116 84
$100,000 & Over 18152 11109 7043 750 2093 2381 5361 7567 18152 3928 5265 5260 3700 4353 1559 279330.5 30.1 31.1 23.9 31.0 21.3 36.2 31.9 100.0 26.2 32.4 31.6 31.6 33.7 25.0 41.7
100.0 61.2 38.8 4.1 11.5 13.1 29.5 41.7 100.0 21.6 29.0 29.0 20.4 24.0 8.6 15.4100 99 102 79 102 70 119 105 328 86 106 104 104 110 82 137
Median ($000) $67.2 $67.3 $67.2 $59.3 $66.1 $56.6 $75.9 $69.6 $18.7 $38.5 $70.0 $145.3 $63.9 $67.5 $68.4 $69.1 $72.6 $65.3 $84.5
Household Income of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Under $25,000 864014.5
100.0100
$25,000-$49,999 1236320.7
100.0100
$50,000-$99,999 2042434.3
100.0100
$100,000 & Over 1815230.5
100.0100
Median ($000) $67.2
Household Income of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5159 1659 537 133 55 93 904 416 841 369 309 3298.5 13.2 14.5 8.7 5.5 7.0 10.2 8.3 10.6 10.8 13.5 10.11.8 19.2 6.2 1.5 0.6 1.1 10.5 4.8 9.7 4.3 3.6 3.859 91 100 60 38 48 70 57 73 74 93 69
154 2423 757 104 104 104 1401 634 1257 642 386 6428.2 19.3 20.4 6.8 10.4 7.8 15.7 12.6 15.9 18.7 16.8 19.61.2 19.6 6.1 0.8 0.8 0.8 11.3 5.1 10.2 5.2 3.1 5.239 93 98 33 50 38 76 61 77 90 81 94
643 4688 1619 588 141 588 3587 1629 3167 1619 908 158334.3 37.4 43.6 38.7 14.2 44.0 40.3 32.4 40.0 47.2 39.6 48.3
3.1 23.0 7.9 2.9 0.7 2.9 17.6 8.0 15.5 7.9 4.4 7.8100 109 127 113 41 128 118 95 117 138 116 141920 3771 798 696 696 550 3009 2342 2656 798 688 720
49.1 30.1 21.5 45.8 69.9 41.2 33.8 46.6 33.5 23.3 30.0 22.05.1 20.8 4.4 3.8 3.8 3.0 16.6 12.9 14.6 4.4 3.8 4.0
161 99 71 150 229 135 111 153 110 76 99 72$98.4 $67.8 $60.6 $93.4 $129.0 $88.1 $74.2 $93.5 $73.8 $63.3 $66.6 $62.6
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Under $25,000 864014.5
100.0100
$25,000-$49,999 1236320.7
100.0100
$50,000-$99,999 2042434.3
100.0100
$100,000 & Over 1815230.5
100.0100
Median ($000) $67.2
Household Income of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
702 390 153 159 8362 7966 2997 3310 1659 1017 480 537 593 438 275 179 3968 2317 33905.8 5.8 4.5 8.5 14.9 14.5 15.7 14.2 13.2 18.6 27.5 14.5 15.5 15.9 13.9 12.2 10.0 10.1 9.5
100.0 55.5 21.7 22.7 100.0 95.3 35.8 39.6 19.8 12.2 5.7 6.4 7.1 5.2 3.3 2.1 45.9 26.8 39.240 40 31 59 103 100 108 98 91 128 190 100 107 110 96 84 69 69 65
2618 1854 610 154 11844 11643 3834 5385 2423 1010 253 757 690 620 361 399 7622 4350 664421.8 27.5 18.0 8.2 21.1 21.2 20.1 23.1 19.3 18.5 14.5 20.4 18.0 22.5 18.3 27.2 19.1 18.9 18.6
100.0 70.8 23.3 5.9 100.0 98.3 32.4 45.5 20.5 8.5 2.1 6.4 5.8 5.2 3.0 3.4 61.7 35.2 53.7105 132 87 39 102 102 97 111 93 89 70 98 87 108 88 131 92 91 89
4077 2038 1396 643 19081 18719 6483 7548 4688 2304 685 1619 1727 1018 751 463 14548 7322 1338933.9 30.2 41.2 34.3 34.0 34.0 33.9 32.3 37.4 42.2 39.2 43.6 45.1 36.9 38.0 31.6 36.5 31.8 37.4
100.0 50.0 34.2 15.8 100.0 98.1 34.0 39.6 24.6 12.1 3.6 8.5 9.0 5.3 3.9 2.4 71.2 35.9 65.699 88 120 100 99 99 99 94 109 123 114 127 132 108 111 92 106 93 109
4625 2470 1234 920 16816 16683 5794 7118 3771 1125 328 798 817 679 589 424 13726 9056 1237138.5 36.6 36.4 49.1 30.0 30.3 30.3 30.5 30.1 20.6 18.8 21.5 21.4 24.6 29.8 29.0 34.4 39.3 34.6
100.0 53.4 26.7 19.9 100.0 99.2 34.5 42.3 22.4 6.7 1.9 4.7 4.9 4.0 3.5 2.5 75.6 49.9 68.2126 120 119 161 98 100 100 100 99 68 62 71 70 81 98 95 113 129 113
$80.4 $75.4 $79.1 $98.4 $66.2 $66.6 $65.5 $67.0 $67.8 $60.0 $58.3 $60.6 $61.7 $63.4 $69.2 $72.2 $72.2 $79.5 $72.2
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Under $25,000 864014.5
100.0100
$25,000-$49,999 1236320.7
100.0100
$50,000-$99,999 2042434.3
100.0100
$100,000 & Over 1815230.5
100.0100
Median ($000) $67.2
Household Income of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.02163 1232 931 326 51 109 444 5994 3563 2431 533 175 717 1005 199 127312.0 13.5 10.5 17.9 4.3 6.7 10.5 14.0 14.0 14.0 16.7 9.1 16.6 12.8 8.9 11.325.0 14.3 10.8 3.8 0.6 1.3 5.1 69.4 41.2 28.1 6.2 2.0 8.3 11.6 2.3 14.7
83 93 72 123 29 46 73 97 96 97 115 63 114 88 61 783694 1749 1945 196 441 409 899 9600 5037 4563 853 600 1183 1927 238 213720.5 19.1 21.9 10.7 37.2 24.9 21.3 22.4 19.8 26.3 26.7 31.1 27.3 24.5 10.6 18.929.9 14.1 15.7 1.6 3.6 3.3 7.3 77.7 40.7 36.9 6.9 4.9 9.6 15.6 1.9 17.3
99 92 106 52 179 120 103 108 95 127 129 150 132 118 51 916742 3196 3546 714 439 535 1858 14917 8782 6135 994 461 1578 3102 958 368437.4 34.9 40.0 39.1 37.0 32.6 44.1 34.8 34.4 35.4 31.2 23.9 36.4 39.4 42.9 32.633.0 15.7 17.4 3.5 2.1 2.6 9.1 73.0 43.0 30.0 4.9 2.3 7.7 15.2 4.7 18.0109 102 117 114 108 95 129 102 100 103 91 70 106 115 125 95
5428 2979 2449 589 256 589 1015 12306 8115 4191 808 696 852 1835 841 419930.1 32.5 27.6 32.3 21.6 35.9 24.1 28.7 31.8 24.2 25.3 36.0 19.7 23.3 37.6 37.229.9 16.4 13.5 3.2 1.4 3.2 5.6 67.8 44.7 23.1 4.5 3.8 4.7 10.1 4.6 23.1
99 107 91 106 71 118 79 94 104 79 83 118 65 77 123 122$68.3 $68.1 $68.4 $83.1 $63.3 $80.4 $63.2 $66.0 $70.7 $60.3 $68.8 $67.3 $55.4 $61.0 $77.2 $79.4
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Northeast 14967 9360 5606 272 2152 3088 3549 5905 2607 3180 5253 3928 14967 3912 1315 259725.1 25.4 24.7 8.7 31.9 27.6 24.0 24.9 30.2 25.7 25.7 21.6 100.0 30.2 21.1 38.8
100.0 62.5 37.5 1.8 14.4 20.6 23.7 39.5 17.4 21.2 35.1 26.2 100.0 26.1 8.8 17.4100 101 98 35 127 110 95 99 120 102 102 86 398 120 84 154
North Central 16269 9955 6315 1181 1615 2888 4095 6490 1887 3495 5623 5265 16269 3955 2710 124527.3 27.0 27.9 37.7 23.9 25.8 27.7 27.4 21.8 28.3 27.5 29.0 100.0 30.6 43.5 18.6
100.0 61.2 38.8 7.3 9.9 17.8 25.2 39.9 11.6 21.5 34.6 32.4 100.0 24.3 16.7 7.6100 99 102 138 88 95 101 100 80 104 101 106 366 112 159 68
South 16625 10625 5999 886 2060 2748 3656 7274 2399 3887 5079 5260 16625 3255 1650 160527.9 28.8 26.5 28.3 30.6 24.6 24.7 30.7 27.8 31.4 24.9 29.0 100.0 25.2 26.5 24.0
100.0 63.9 36.1 5.3 12.4 16.5 22.0 43.8 14.4 23.4 30.6 31.6 100.0 19.6 9.9 9.7100 103 95 101 110 88 89 110 100 113 89 104 358 90 95 86
West 11718 6979 4739 794 916 2466 3497 4046 1748 1801 4469 3700 11718 1812 562 124919.7 18.9 20.9 25.3 13.6 22.0 23.6 17.1 20.2 14.6 21.9 20.4 100.0 14.0 9.0 18.7
100.0 59.6 40.4 6.8 7.8 21.0 29.8 34.5 14.9 15.4 38.1 31.6 100.0 15.5 4.8 10.7100 96 106 129 69 112 120 87 103 74 111 104 508 71 46 95
Region of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Northeast 1496725.1
100.0100
North Central 1626927.3
100.0100
South 1662527.9
100.0100
West 1171819.7
100.0100
Region of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5577 4473 715 412 273 372 3407 2021 2991 678 448 638
30.7 35.7 19.3 27.1 27.4 27.9 38.3 40.3 37.8 19.8 19.6 19.53.9 29.9 4.8 2.8 1.8 2.5 22.8 13.5 20.0 4.5 3.0 4.3
122 142 77 108 109 111 152 160 150 79 78 78247 3682 1383 247 127 206 2483 1221 2201 1252 649 1175
13.2 29.4 37.3 16.2 12.8 15.4 27.9 24.3 27.8 36.5 28.3 35.91.5 22.6 8.5 1.5 0.8 1.3 15.3 7.5 13.5 7.7 4.0 7.248 108 136 59 47 56 102 89 102 134 104 131
548 3065 1045 463 353 423 1987 1131 1845 1045 870 104529.2 24.4 28.2 30.4 35.4 31.7 22.3 22.5 23.3 30.5 38.0 31.9
3.3 18.4 6.3 2.8 2.1 2.5 12.0 6.8 11.1 6.3 5.2 6.3105 88 101 109 127 114 80 81 83 109 136 114504 1321 567 399 243 335 1025 648 884 452 324 417
26.9 10.5 15.3 26.2 24.4 25.1 11.5 12.9 11.2 13.2 14.1 12.74.3 11.3 4.8 3.4 2.1 2.9 8.7 5.5 7.5 3.9 2.8 3.6
137 54 78 133 124 127 59 66 57 67 72 65
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Northeast 1496725.1
100.0100
North Central 1626927.3
100.0100
South 1662527.9
100.0100
West 1171819.7
100.0100
Region of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.13587 1686 1323 577 14076 13903 3293 6137 4473 1405 690 715 747 753 520 284 9925 5915 877629.8 25.0 39.0 30.7 25.1 25.3 17.2 26.3 35.7 25.8 39.5 19.3 19.5 27.3 26.3 19.4 24.9 25.7 24.5
100.0 47.0 36.9 16.1 100.0 98.8 23.4 43.6 31.8 10.0 4.9 5.1 5.3 5.4 3.7 2.0 66.3 39.5 58.6119 99 155 122 100 101 69 105 142 103 157 77 78 109 105 77 99 102 98
2816 1346 1223 247 15639 15564 4079 7802 3682 1592 209 1383 1467 607 492 403 10509 5580 942823.4 19.9 36.0 13.2 27.9 28.3 21.3 33.4 29.4 29.2 12.0 37.3 38.3 22.0 24.9 27.5 26.4 24.2 26.3
100.0 47.8 43.4 8.8 100.0 99.5 26.1 49.9 23.5 10.2 1.3 8.8 9.4 3.9 3.1 2.6 64.6 34.3 58.086 73 132 48 102 104 78 122 108 107 44 136 140 81 91 101 97 89 96
2832 1986 299 548 15559 15008 6342 5601 3065 1456 410 1045 860 922 726 444 10987 6980 996423.6 29.4 8.8 29.2 27.7 27.3 33.2 24.0 24.4 26.7 23.5 28.2 22.5 33.5 36.7 30.3 27.6 30.3 27.8
100.0 70.1 10.6 19.3 100.0 96.5 40.8 36.0 19.7 9.4 2.6 6.7 5.5 5.9 4.7 2.9 66.1 42.0 59.984 105 32 105 99 98 119 86 88 96 84 101 81 120 132 109 99 109 100
2786 1734 547 504 10828 10537 5396 3820 1321 1004 436 567 752 473 238 335 8443 4571 762723.2 25.7 16.1 26.9 19.3 19.2 28.2 16.4 10.5 18.4 25.0 15.3 19.7 17.2 12.0 22.8 21.2 19.8 21.3
100.0 62.3 19.6 18.1 100.0 97.3 49.8 35.3 12.2 9.3 4.0 5.2 6.9 4.4 2.2 3.1 72.1 39.0 65.1118 131 82 137 98 97 144 83 54 94 127 78 100 87 61 116 108 101 108
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Northeast 1496725.1
100.0100
North Central 1626927.3
100.0100
South 1662527.9
100.0100
West 1171819.7
100.0100
Region of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.04061 1506 2555 710 463 443 938 10240 5312 4927 1171 601 1368 1788 533 293522.5 16.5 28.8 38.9 39.0 27.0 22.3 23.9 20.8 28.5 36.7 31.1 31.6 22.7 23.9 26.027.1 10.1 17.1 4.7 3.1 3.0 6.3 68.4 35.5 32.9 7.8 4.0 9.1 11.9 3.6 19.6
90 65 115 155 155 107 89 95 83 113 146 124 126 90 95 1034901 2328 2573 316 195 718 1343 12478 7189 5289 1085 476 747 2982 816 308027.2 25.4 29.0 17.3 16.5 43.7 31.8 29.1 28.2 30.5 34.0 24.6 17.3 37.9 36.5 27.330.1 14.3 15.8 1.9 1.2 4.4 8.3 76.7 44.2 32.5 6.7 2.9 4.6 18.3 5.0 18.9100 93 106 64 60 160 117 107 103 112 125 90 63 139 134 100
5245 3119 2126 455 331 249 1090 11898 7697 4201 574 560 1211 1856 707 291829.1 34.1 24.0 24.9 27.9 15.2 25.9 27.8 30.2 24.3 18.0 29.0 28.0 23.6 31.6 25.831.5 18.8 12.8 2.7 2.0 1.5 6.6 71.6 46.3 25.3 3.5 3.4 7.3 11.2 4.3 17.6104 122 86 89 100 54 93 100 108 87 65 104 100 85 113 93
3820 2203 1617 343 197 232 845 8202 5300 2901 358 295 1005 1244 180 235921.2 24.1 18.2 18.8 16.6 14.1 20.0 19.2 20.8 16.8 11.2 15.3 23.2 15.8 8.0 20.932.6 18.8 13.8 2.9 1.7 2.0 7.2 70.0 45.2 24.8 3.1 2.5 8.6 10.6 1.5 20.1108 122 93 96 85 72 102 97 106 85 57 78 118 80 41 106
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Ever participated 11293 9244 2048 435 1336 2252 2882 4388 1273 2137 3684 4199 2935 3080 2918 2359 3383 1545 183819.0 25.0 9.0 13.9 19.8 20.1 19.5 18.5 14.7 17.3 18.0 23.1 19.6 18.9 17.6 20.1 26.2 24.8 27.4
100.0 81.9 18.1 3.8 11.8 19.9 25.5 38.9 11.3 18.9 32.6 37.2 26.0 27.3 25.8 20.9 30.0 13.7 16.3100 132 48 73 104 106 103 98 78 91 95 122 103 100 93 106 138 131 145
Participated in past 12 months 2235 1460 776 239 359 955 611 71 199 238 958 841 533 816 707 180 1190 519 6713.8 4.0 3.4 7.6 5.3 8.5 4.1 0.3 2.3 1.9 4.7 4.6 3.6 5.0 4.3 1.5 9.2 8.3 10.0
19.8 15.8 37.9 55.0 26.9 42.4 21.2 1.6 15.6 11.1 26.0 20.0 18.2 26.5 24.2 7.6 35.2 33.6 36.5100.0 65.3 34.7 10.7 16.1 42.7 27.3 3.2 8.9 10.6 42.9 37.6 23.9 36.5 31.6 8.0 53.2 23.2 30.0
100 105 91 203 142 227 110 8 61 51 125 123 95 134 113 41 245 222 267 1-4 Days 792 362 431 191 357 173 71 162 37 346 247 223 210 310 50 398 260 137
35.4 24.8 55.5 53.3 37.4 28.3 100.0 81.4 15.6 36.1 29.4 41.9 25.7 43.9 27.6 33.4 50.1 20.5100.0 45.6 54.4 24.2 45.1 21.8 9.0 20.4 4.7 43.7 31.2 28.2 26.5 39.1 6.3 50.2 32.9 17.3
100 70 157 150 105 80 282 230 44 102 83 118 72 124 78 94 141 58 5-29 Days 602 382 220 100 37 287 178 37 100 317 148 254 265 83 374 112 262
26.9 26.1 28.4 41.8 10.3 30.0 29.1 18.6 42.2 33.1 17.6 47.5 32.5 11.7 31.4 21.5 39.1100.0 63.4 36.6 16.6 6.2 47.7 29.6 6.1 16.7 52.7 24.5 42.1 44.1 13.8 62.1 18.6 43.5
100 97 105 155 38 112 108 69 157 123 65 177 121 44 117 80 145 30+ Days 841 717 125 139 130 311 260 100 295 446 56 341 314 130 419 147 272
37.6 49.1 16.1 58.2 36.3 32.6 42.6 42.2 30.8 53.0 10.6 41.8 44.4 72.4 35.2 28.3 40.5100.0 85.2 14.8 16.5 15.5 37.0 30.9 11.9 35.1 53.0 6.7 40.5 37.3 15.5 49.8 17.5 32.3
100 130 43 155 97 87 113 112 82 141 28 111 118 192 93 75 108
Participation in Hockey of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Ever participated 1129319.0
100.0100
Participated in past 12 months 22353.8
19.8100.0
100 1-4 Days 792
35.4100.0
100 5-29 Days 602
26.9100.0
100 30+ Days 841
37.6100.0
100
Participation in Hockey of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5595 3108 1018 510 366 421 2403 1195 2186 981 774 956
31.7 24.8 27.4 33.5 36.7 31.5 27.0 23.8 27.6 28.6 33.8 29.25.3 27.5 9.0 4.5 3.2 3.7 21.3 10.6 19.4 8.7 6.9 8.5
167 131 145 177 194 166 142 126 146 151 178 154235 633 562 235 173 145 633 416 608 525 524 500
12.5 5.0 15.2 15.4 17.3 10.9 7.1 8.3 7.7 15.3 22.9 15.339.4 20.4 55.2 46.0 47.1 34.5 26.3 34.8 27.8 53.6 67.7 52.310.5 28.3 25.2 10.5 7.7 6.5 28.3 18.6 27.2 23.5 23.4 22.4333 134 404 411 461 290 189 221 204 409 610 407
25 137 179 25 25 137 137 112 179 179 15410.7 21.6 31.9 10.7 14.5 21.6 32.9 18.4 34.2 34.2 30.9
3.2 17.3 22.6 3.2 3.2 17.3 17.3 14.1 22.6 22.6 19.530 61 90 30 41 61 93 52 96 97 8783 151 180 83 83 83 151 109 151 143 143 143
35.4 23.9 32.1 35.4 48.1 57.2 23.9 26.2 24.9 27.3 27.4 28.713.8 25.1 30.0 13.8 13.8 13.8 25.1 18.1 25.1 23.8 23.8 23.8131 89 119 131 179 212 89 97 92 101 102 107127 345 202 127 64 62 345 170 345 202 201 202
53.9 54.5 36.0 53.9 37.4 42.8 54.5 40.9 56.7 38.5 38.4 40.515.0 41.0 24.1 15.0 7.7 7.4 41.0 20.2 41.0 24.1 23.9 24.1143 145 96 143 99 114 145 109 151 102 102 108
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Ever participated 1129319.0
100.0100
Participated in past 12 months 22353.8
19.8100.0
100 1-4 Days 792
35.4100.0
100 5-29 Days 602
26.9100.0
100 30+ Days 841
37.6100.0
100
Participation in Hockey of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.13252 1617 1040 595 10426 10166 2390 4667 3108 1260 242 1018 988 812 622 614 7685 4610 678627.1 24.0 30.7 31.7 18.6 18.5 12.5 20.0 24.8 23.1 13.8 27.4 25.8 29.5 31.5 41.9 19.3 20.0 19.0
100.0 49.7 32.0 18.3 100.0 97.5 22.9 44.8 29.8 12.1 2.3 9.8 9.5 7.8 6.0 5.9 68.1 40.8 60.1143 126 162 167 98 97 66 105 131 122 73 145 136 155 166 221 102 106 100864 408 221 235 1891 1783 376 775 633 636 74 562 474 537 473 339 2026 1590 17877.2 6.0 6.5 12.5 3.4 3.2 2.0 3.3 5.0 11.7 4.2 15.2 12.4 19.5 23.9 23.1 5.1 6.9 5.0
26.6 25.2 21.3 39.4 18.1 17.5 15.7 16.6 20.4 50.5 30.7 55.2 48.0 66.2 76.0 55.3 26.4 34.5 26.3100.0 47.2 25.6 27.2 100.0 94.3 19.9 41.0 33.4 33.7 3.9 29.7 25.1 28.4 25.0 17.9 90.6 71.1 79.9
191 161 174 333 90 86 52 88 134 311 113 404 330 520 638 617 135 184 133159 114 20 25 679 642 174 331 137 217 37 179 179 191 191 90 792 756 696
18.5 27.9 9.3 10.7 35.9 36.0 46.2 42.8 21.6 34.0 50.0 31.9 37.8 35.6 40.5 26.4 39.1 47.6 38.9100.0 71.4 12.8 15.7 100.0 94.5 25.6 48.8 20.2 31.9 5.5 26.4 26.4 28.2 28.2 13.2 100.0 95.4 87.8
52 79 26 30 101 102 130 121 61 96 141 90 107 100 114 74 110 134 110382 172 127 83 490 419 63 205 151 217 37 180 154 143 80 109 565 460 487
44.3 42.2 57.4 35.4 25.9 23.5 16.7 26.4 23.9 34.2 50.0 32.1 32.5 26.7 17.0 32.2 27.9 28.9 27.3100.0 45.1 33.2 21.7 100.0 85.4 12.8 41.8 30.9 44.4 7.6 36.8 31.5 29.3 16.4 22.3 93.9 76.4 81.0
164 157 213 131 96 87 62 98 89 127 186 119 121 99 63 119 104 107 101322 122 74 127 723 723 139 239 345 202 202 141 202 201 141 668 374 604
37.3 29.8 33.3 53.9 38.2 40.5 37.1 30.8 54.5 31.8 36.0 29.6 37.7 42.5 41.4 33.0 23.5 33.8100.0 37.8 22.9 39.3 100.0 100.0 19.3 33.0 47.7 28.0 28.0 19.5 28.0 27.8 19.5 79.4 44.4 71.8
99 79 89 143 102 108 98 82 145 85 96 79 100 113 110 88 62 90
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Ever participated 1129319.0
100.0100
Participated in past 12 months 22353.8
19.8100.0
100 1-4 Days 792
35.4100.0
100 5-29 Days 602
26.9100.0
100 30+ Days 841
37.6100.0
100
Participation in Hockey of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.03400 1211 2189 541 295 403 951 7972 3872 4101 1025 407 1420 1249 2235 1129318.9 13.2 24.7 29.6 24.8 24.5 22.5 18.6 15.2 23.7 32.2 21.1 32.8 15.9 100.0 100.030.1 10.7 19.4 4.8 2.6 3.6 8.4 70.6 34.3 36.3 9.1 3.6 12.6 11.1 19.8 100.0
99 70 130 156 131 129 119 98 80 125 170 111 173 84 528 528958 213 744 66 205 203 270 1751 258 1493 416 272 346 458 2235 22355.3 2.3 8.4 3.6 17.3 12.3 6.4 4.1 1.0 8.6 13.1 14.1 8.0 5.8 100.0 19.8
28.2 17.6 34.0 12.3 69.6 50.4 28.4 22.0 6.7 36.4 40.6 66.8 24.4 36.7 100.0 19.842.8 9.5 33.3 3.0 9.2 9.1 12.1 78.3 11.5 66.8 18.6 12.2 15.5 20.5 100.0 100.0142 62 224 97 460 329 171 109 27 230 348 375 213 155 2665 528461 118 343 20 90 233 660 184 476 50 163 125 139 792 792
48.2 55.3 46.1 30.9 43.7 86.3 37.7 71.6 31.9 11.9 59.9 36.0 30.2 35.4 35.458.2 14.9 43.3 2.6 11.3 29.4 83.3 23.3 60.0 6.3 20.5 15.7 17.5 100.0 100.0136 156 130 87 123 243 106 202 90 34 169 102 85 100 100231 231 46 114 34 37 461 73 388 100 51 157 79 602 602
24.2 31.1 69.1 55.6 16.9 13.7 26.4 28.4 26.0 24.1 18.8 45.4 17.3 26.9 26.938.4 38.4 7.6 19.0 5.7 6.2 76.7 12.2 64.5 16.7 8.5 26.1 13.1 100.0 100.0
90 115 257 207 63 51 98 106 97 90 70 169 64 100 100265 95 170 1 168 629 629 266 58 64 241 841 841
27.7 44.7 22.8 0.7 83.1 35.9 42.1 63.9 21.3 18.6 52.5 37.6 37.631.5 11.3 20.2 0.2 20.0 74.8 74.8 31.7 6.9 7.6 28.6 100.0 100.0
74 119 61 2 221 95 112 170 57 49 140 100 100
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Sponsorship Influence of those Attended/Watched (any): Hockey: NHLNote: The Sponsorship Influence Index (SII) is calculated by dividing the Top 2 Box vertical percentage in the current column by the Top 2 Box vertical percentage in the Total column and multiplying the result by 100.
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Extremely Influential 2336 941 1394 318 584 685 434 315 579 459 773 524 596 483 1030 227 1513 905 6083.9 2.5 6.2 10.2 8.7 6.1 2.9 1.3 6.7 3.7 3.8 2.9 4.0 3.0 6.2 1.9 11.7 14.5 9.1
100.0 40.3 59.7 13.6 25.0 29.3 18.6 13.5 24.8 19.7 33.1 22.5 25.5 20.7 44.1 9.7 64.8 38.7 26.0100 65 157 259 221 156 75 34 171 95 97 74 102 76 158 49 298 370 232
Very Influential 5518 3516 2002 231 742 1308 1406 1830 575 1239 2192 1512 1544 1118 1375 1480 2434 1004 14309.3 9.5 8.8 7.4 11.0 11.7 9.5 7.7 6.7 10.0 10.7 8.3 10.3 6.9 8.3 12.6 18.8 16.1 21.4
100.0 63.7 36.3 4.2 13.4 23.7 25.5 33.2 10.4 22.5 39.7 27.4 28.0 20.3 24.9 26.8 44.1 18.2 25.9100 103 95 80 119 126 103 83 72 108 116 90 111 74 89 136 203 174 231
Moderately Influential 11406 6633 4773 1092 1776 2130 2905 3503 1292 3005 4292 2817 3344 3720 2842 1499 3560 2067 149319.1 18.0 21.1 34.8 26.3 19.0 19.6 14.8 15.0 24.3 21.0 15.5 22.3 22.9 17.1 12.8 27.5 33.1 22.3
100.0 58.2 41.8 9.6 15.6 18.7 25.5 30.7 11.3 26.3 37.6 24.7 29.3 32.6 24.9 13.1 31.2 18.1 13.1100 94 110 182 138 99 103 77 78 127 110 81 117 119 89 67 144 173 116
Slightly Influential 7664 4717 2947 318 639 1439 1721 3546 1556 1234 2190 2685 1867 2397 1768 1632 1810 971 83912.9 12.8 13.0 10.2 9.5 12.9 11.6 15.0 18.0 10.0 10.7 14.8 12.5 14.7 10.6 13.9 14.0 15.6 12.5
100.0 61.5 38.5 4.2 8.3 18.8 22.5 46.3 20.3 16.1 28.6 35.0 24.4 31.3 23.1 21.3 23.6 12.7 10.9100 99 101 79 74 100 90 116 140 78 83 115 97 115 83 108 109 121 97
Not at All Influential 32415 20872 11543 1174 3002 5553 8331 14355 4581 6243 10976 10615 7557 8443 9608 6806 3616 1290 232654.4 56.5 50.9 37.5 44.5 49.6 56.3 60.5 53.0 50.5 53.7 58.5 50.5 51.9 57.8 58.1 28.0 20.7 34.7
100.0 64.4 35.6 3.6 9.3 17.1 25.7 44.3 14.1 19.3 33.9 32.7 23.3 26.0 29.6 21.0 11.2 4.0 7.2100 104 94 69 82 91 103 111 97 93 99 107 93 95 106 107 51 38 64
Top 4 Box (Influential) 26923 15807 11116 1960 3741 5562 6466 9194 4001 5937 9448 7538 7351 7718 7017 4837 9318 4947 437145.2 42.8 49.1 62.5 55.5 49.7 43.7 38.8 46.3 48.0 46.3 41.5 49.1 47.4 42.2 41.3 72.0 79.3 65.3
100.0 58.7 41.3 7.3 13.9 20.7 24.0 34.1 14.9 22.1 35.1 28.0 27.3 28.7 26.1 18.0 34.6 18.4 16.2100 95 109 138 123 110 97 86 102 106 102 92 109 105 93 91 159 176 144
Top 2 Box (Extremely/Very Influential) 7853 4457 3397 550 1326 1993 1840 2145 1153 1698 2966 2036 2140 1600 2406 1707 3947 1909 203813.2 12.1 15.0 17.5 19.7 17.8 12.4 9.0 13.4 13.7 14.5 11.2 14.3 9.8 14.5 14.6 30.5 30.6 30.4
100.0 56.8 43.2 7.0 16.9 25.4 23.4 27.3 14.7 21.6 37.8 25.9 27.2 20.4 30.6 21.7 50.3 24.3 26.0100 92 114 133 149 135 94 69 101 104 110 85 108 75 110 111 232 232 231
Sponsorship Influence Index (SII) 100 92 114 133 149 135 94 69 101 104 110 85 108 75 110 111 232 232 231
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Sponsorship Influence of those Attended/Watched (any): Hockey: NHLNote: The Sponsorship Influence Index (SII) is calculated by dividing the Top 2 Box vertical percentage in the current column by the Top 2 Box vertical percentage in the Total column and multiplying the result by 100.
TotalTotal 59579
100.0100.0
Extremely Influential 23363.9
100.0100
Very Influential 55189.3
100.0100
Moderately Influential 1140619.1
100.0100
Slightly Influential 766412.9
100.0100
Not at All Influential 3241554.4
100.0100
Top 4 Box (Influential) 2692345.2
100.0100
Top 2 Box (Extremely/Very Influential) 785313.2
100.0100
Sponsorship Influence Index (SII) 100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5138 658 442 138 62 113 586 309 561 442 404 4177.4 5.2 11.9 9.1 6.2 8.5 6.6 6.2 7.1 12.9 17.6 12.75.9 28.2 18.9 5.9 2.7 4.8 25.1 13.2 24.0 18.9 17.3 17.8
188 134 304 232 159 216 168 157 181 329 450 325322 1548 665 244 152 244 1436 708 1436 623 445 623
17.2 12.3 17.9 16.0 15.3 18.3 16.1 14.1 18.1 18.2 19.4 19.05.8 28.0 12.0 4.4 2.8 4.4 26.0 12.8 26.0 11.3 8.1 11.3
185 133 193 173 165 197 174 152 196 196 210 205400 2482 1441 296 254 296 1851 940 1641 1366 686 1366
21.3 19.8 38.8 19.5 25.5 22.2 20.8 18.7 20.7 39.9 29.9 41.73.5 21.8 12.6 2.6 2.2 2.6 16.2 8.2 14.4 12.0 6.0 12.0
111 103 203 102 133 116 109 98 108 208 156 218374 1610 464 258 237 202 1123 747 976 464 441 372
19.9 12.8 12.5 17.0 23.8 15.1 12.6 14.9 12.3 13.5 19.3 11.44.9 21.0 6.1 3.4 3.1 2.6 14.7 9.7 12.7 6.1 5.8 4.9
155 100 97 132 185 118 98 116 96 105 150 88642 6135 699 585 291 480 3905 2318 3308 532 314 496
34.2 48.9 18.8 38.4 29.2 35.9 43.9 46.2 41.8 15.5 13.7 15.22.0 18.9 2.2 1.8 0.9 1.5 12.0 7.2 10.2 1.6 1.0 1.563 90 35 71 54 66 81 85 77 29 25 28
1234 6299 3011 936 705 855 4997 2703 4614 2895 1977 277865.8 50.2 81.2 61.6 70.8 64.1 56.1 53.8 58.2 84.5 86.3 84.8
4.6 23.4 11.2 3.5 2.6 3.2 18.6 10.0 17.1 10.8 7.3 10.3146 111 180 136 157 142 124 119 129 187 191 188460 2206 1107 382 214 357 2022 1017 1997 1065 849 1040
24.5 17.6 29.8 25.1 21.5 26.7 22.7 20.3 25.2 31.1 37.1 31.85.9 28.1 14.1 4.9 2.7 4.5 25.8 12.9 25.4 13.6 10.8 13.2
186 133 226 191 163 203 172 154 191 236 281 241186 133 226 191 163 203 172 154 191 236 281 241
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Sponsorship Influence of those Attended/Watched (any): Hockey: NHLNote: The Sponsorship Influence Index (SII) is calculated by dividing the Top 2 Box vertical percentage in the current column by the Top 2 Box vertical percentage in the Total column and multiplying the result by 100.
TotalTotal 59579
100.0100.0
Extremely Influential 23363.9
100.0100
Very Influential 55189.3
100.0100
Moderately Influential 1140619.1
100.0100
Slightly Influential 766412.9
100.0100
Not at All Influential 3241554.4
100.0100
Top 4 Box (Influential) 2692345.2
100.0100
Top 2 Box (Extremely/Very Influential) 785313.2
100.0100
Sponsorship Influence Index (SII) 100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
590 322 129 138 2268 2056 533 864 658 641 199 442 391 250 212 38 2148 1465 20244.9 4.8 3.8 7.4 4.0 3.7 2.8 3.7 5.2 11.7 11.4 11.9 10.2 9.1 10.7 2.6 5.4 6.4 5.7
100.0 54.6 21.9 23.4 100.0 90.6 23.5 38.1 29.0 28.3 8.8 19.5 17.2 11.0 9.4 1.7 92.0 62.7 86.6125 122 97 188 103 95 71 94 134 300 291 304 261 231 274 66 137 162 144
1728 860 546 322 4864 4672 1474 1650 1548 1025 360 665 552 793 440 555 4578 2969 445514.4 12.7 16.1 17.2 8.7 8.5 7.7 7.1 12.3 18.8 20.6 17.9 14.4 28.8 22.3 37.9 11.5 12.9 12.4
100.0 49.8 31.6 18.6 100.0 96.1 30.3 33.9 31.8 21.1 7.4 13.7 11.4 16.3 9.1 11.4 83.0 53.8 80.7155 138 174 185 94 92 83 76 133 203 223 193 156 311 241 409 124 139 134
2459 1347 712 400 10751 10262 2471 5310 2482 1675 234 1441 1340 544 413 270 8419 4864 767620.5 19.9 21.0 21.3 19.2 18.7 12.9 22.7 19.8 30.7 13.4 38.8 35.0 19.7 20.9 18.4 21.1 21.1 21.4
100.0 54.8 29.0 16.3 100.0 95.5 23.0 49.4 23.1 15.6 2.2 13.4 12.5 5.1 3.8 2.5 73.8 42.6 67.3107 104 110 111 100 97 68 119 103 160 70 203 183 103 109 96 110 110 112
1719 992 353 374 7327 7250 2725 2915 1610 700 237 464 599 531 478 274 4694 2984 410914.3 14.7 10.4 19.9 13.1 13.2 14.3 12.5 12.8 12.8 13.5 12.5 15.7 19.3 24.2 18.7 11.8 12.9 11.5
100.0 57.7 20.6 21.7 100.0 98.9 37.2 39.8 22.0 9.6 3.2 6.3 8.2 7.3 6.5 3.7 61.2 38.9 53.6111 114 81 155 102 102 111 97 100 100 105 97 122 150 188 145 92 101 89
5450 3157 1652 642 30652 30530 11848 12547 6135 1414 716 699 944 638 432 329 19951 10764 1745645.3 46.7 48.7 34.2 54.6 55.5 62.0 53.7 48.9 25.9 41.0 18.8 24.7 23.1 21.9 22.4 50.0 46.7 48.8
100.0 57.9 30.3 11.8 100.0 99.6 38.7 40.9 20.0 4.6 2.3 2.3 3.1 2.1 1.4 1.1 61.5 33.2 53.983 86 90 63 100 102 114 99 90 48 75 35 45 43 40 41 92 86 90
6496 3521 1740 1234 25211 24241 7203 10739 6299 4042 1030 3011 2882 2118 1543 1137 19838 12282 1826454.0 52.1 51.3 65.8 44.9 44.1 37.7 46.0 50.2 74.1 59.0 81.2 75.3 76.9 78.1 77.6 49.8 53.3 51.0
100.0 54.2 26.8 19.0 100.0 96.2 28.6 42.6 25.0 16.0 4.1 11.9 11.4 8.4 6.1 4.5 73.7 45.6 67.8120 115 114 146 99 98 83 102 111 164 131 180 167 170 173 172 110 118 113
2318 1182 675 460 7132 6728 2008 2514 2206 1666 560 1107 943 1043 653 593 6726 4434 647819.3 17.5 19.9 24.5 12.7 12.2 10.5 10.8 17.6 30.5 32.0 29.8 24.7 37.8 33.0 40.5 16.9 19.2 18.1
100.0 51.0 29.1 19.9 100.0 94.3 28.1 35.3 30.9 23.4 7.8 15.5 13.2 14.6 9.1 8.3 85.6 56.5 82.5146 133 151 186 96 93 80 82 133 232 243 226 187 287 251 307 128 146 137146 133 151 186 96 93 80 82 133 232 243 226 187 287 251 307 128 146 137
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Sponsorship Influence of those Attended/Watched (any): Hockey: NHLNote: The Sponsorship Influence Index (SII) is calculated by dividing the Top 2 Box vertical percentage in the current column by the Top 2 Box vertical percentage in the Total column and multiplying the result by 100.
TotalTotal 59579
100.0100.0
Extremely Influential 23363.9
100.0100
Very Influential 55189.3
100.0100
Moderately Influential 1140619.1
100.0100
Slightly Influential 766412.9
100.0100
Not at All Influential 3241554.4
100.0100
Top 4 Box (Influential) 2692345.2
100.0100
Top 2 Box (Extremely/Very Influential) 785313.2
100.0100
Sponsorship Influence Index (SII) 100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.0942 337 605 276 153 54 123 1736 534 1202 433 378 176 215 112 2105.2 3.7 6.8 15.1 12.9 3.3 2.9 4.1 2.1 6.9 13.6 19.6 4.1 2.7 5.0 1.9
40.3 14.4 25.9 11.8 6.5 2.3 5.3 74.3 22.9 51.4 18.5 16.2 7.5 9.2 4.8 9.0133 94 174 385 329 83 74 103 53 177 346 499 104 70 128 47
1885 329 1557 314 392 326 525 4078 1456 2622 438 445 875 863 673 145510.5 3.6 17.5 17.2 33.0 19.8 12.5 9.5 5.7 15.1 13.8 23.1 20.2 11.0 30.1 12.934.2 6.0 28.2 5.7 7.1 5.9 9.5 73.9 26.4 47.5 7.9 8.1 15.9 15.6 12.2 26.4113 39 189 186 357 214 135 103 62 163 148 249 218 118 325 139
4503 1893 2610 471 234 490 1415 9949 4443 5507 1138 427 1418 2524 298 246225.0 20.7 29.4 25.8 19.7 29.8 33.6 23.2 17.4 31.8 35.7 22.1 32.8 32.1 13.4 21.839.5 16.6 22.9 4.1 2.0 4.3 12.4 87.2 39.0 48.3 10.0 3.7 12.4 22.1 2.6 21.6130 108 154 135 103 156 175 121 91 166 186 115 171 168 70 114
2511 1291 1220 247 172 484 317 5101 2868 2233 381 65 420 1367 395 131713.9 14.1 13.8 13.5 14.5 29.5 7.5 11.9 11.2 12.9 11.9 3.4 9.7 17.4 17.7 11.732.8 16.8 15.9 3.2 2.2 6.3 4.1 66.6 37.4 29.1 5.0 0.8 5.5 17.8 5.2 17.2108 110 107 105 113 229 58 93 87 100 93 26 75 135 137 91
8186 5307 2879 517 236 290 1836 21771 16013 5757 799 616 1441 2901 757 585045.4 58.0 32.5 28.3 19.9 17.7 43.5 50.8 62.8 33.2 25.1 31.9 33.3 36.9 33.9 51.825.3 16.4 8.9 1.6 0.7 0.9 5.7 67.2 49.4 17.8 2.5 1.9 4.4 8.9 2.3 18.0
83 107 60 52 37 32 80 93 115 61 46 59 61 68 62 95
9841 3849 5992 1307 951 1353 2381 20864 9302 11562 2389 1315 2890 4968 1478 544354.6 42.0 67.5 71.7 80.1 82.3 56.5 48.7 36.5 66.8 74.9 68.1 66.7 63.1 66.1 48.236.6 14.3 22.3 4.9 3.5 5.0 8.8 77.5 34.5 42.9 8.9 4.9 10.7 18.5 5.5 20.2121 93 149 159 177 182 125 108 81 148 166 151 148 140 146 107
2827 666 2161 589 545 379 648 5814 1991 3823 871 823 1052 1077 785 166415.7 7.3 24.4 32.3 45.9 23.1 15.4 13.6 7.8 22.1 27.3 42.6 24.3 13.7 35.1 14.736.0 8.5 27.5 7.5 6.9 4.8 8.3 74.0 25.3 48.7 11.1 10.5 13.4 13.7 10.0 21.2119 55 185 245 348 175 117 103 59 167 207 323 184 104 266 112119 55 185 245 348 175 117 103 59 167 207 323 184 104 266 112
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Facebook and Twitter (net) 44805 26200 18605 2260 6244 10152 11925 14224 6210 9937 15874 12784 10740 12855 12221 8989 10283 5340 494375.2 71.0 82.1 72.1 92.6 90.7 80.6 60.0 71.9 80.4 77.7 70.4 71.8 79.0 73.5 76.7 79.5 85.6 73.8
100.0 58.5 41.5 5.0 13.9 22.7 26.6 31.7 13.9 22.2 35.4 28.5 24.0 28.7 27.3 20.1 23.0 11.9 11.0100 94 109 96 123 121 107 80 96 107 103 94 95 105 98 102 106 114 98
Used Facebook 42817 24751 18066 1734 6003 9619 11545 13916 5994 9600 14917 12306 10240 12478 11898 8202 9587 5123 446471.9 67.0 79.7 55.3 89.0 86.0 78.0 58.7 69.4 77.7 73.0 67.8 68.4 76.7 71.6 70.0 74.1 82.1 66.7
100.0 57.8 42.2 4.1 14.0 22.5 27.0 32.5 14.0 22.4 34.8 28.7 23.9 29.1 27.8 19.2 22.4 12.0 10.4100 93 111 77 124 120 109 82 97 108 102 94 95 107 100 97 103 114 93
Used Twitter 18027 11289 6738 1716 3948 4566 5272 2525 2163 3694 6742 5428 4061 4901 5245 3820 5291 3313 197830.3 30.6 29.7 54.8 58.5 40.8 35.6 10.6 25.0 29.9 33.0 29.9 27.1 30.1 31.5 32.6 40.9 53.1 29.5
100.0 62.6 37.4 9.5 21.9 25.3 29.2 14.0 12.0 20.5 37.4 30.1 22.5 27.2 29.1 21.2 29.4 18.4 11.0100 101 98 181 193 135 118 35 83 99 109 99 90 100 104 108 135 176 98
Have not used either 14774 10719 4055 873 499 1038 2872 9491 2430 2426 4550 5368 4227 3414 4404 2729 2650 897 175324.8 29.0 17.9 27.9 7.4 9.3 19.4 40.0 28.1 19.6 22.3 29.6 28.2 21.0 26.5 23.3 20.5 14.4 26.2
100.0 72.6 27.4 5.9 3.4 7.0 19.4 64.2 16.4 16.4 30.8 36.3 28.6 23.1 29.8 18.5 17.9 6.1 11.9100 117 72 112 30 37 78 161 113 79 90 119 114 85 107 94 83 58 106
Facebook and Twitter Usage of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Facebook and Twitter (net) 4480575.2
100.0100
Used Facebook 4281771.9
100.0100
Used Twitter 1802730.3
100.0100
Have not used either 1477424.8
100.0100
Facebook and Twitter Usage of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.51305 9245 3192 1174 895 1053 7482 4123 6730 2909 1838 275669.6 73.7 86.0 77.2 89.8 78.9 84.1 82.1 85.0 84.9 80.2 84.2
2.9 20.6 7.1 2.6 2.0 2.3 16.7 9.2 15.0 6.5 4.1 6.293 98 114 103 119 105 112 109 113 113 107 112
1224 8712 3015 1092 813 1053 6964 3677 6301 2732 1730 265765.2 69.5 81.3 71.8 81.6 78.9 78.2 73.2 79.5 79.7 75.5 81.1
2.9 20.3 7.0 2.6 1.9 2.5 16.3 8.6 14.7 6.4 4.0 6.291 97 113 100 114 110 109 102 111 111 105 113
668 3812 2087 668 496 547 3485 1910 3280 2087 1140 193535.6 30.4 56.3 43.9 49.7 41.0 39.2 38.0 41.4 60.9 49.8 59.1
3.7 21.1 11.6 3.7 2.7 3.0 19.3 10.6 18.2 11.6 6.3 10.7118 100 186 145 164 135 129 126 137 201 164 195571 3297 518 347 102 282 1419 898 1192 518 453 518
30.4 26.3 14.0 22.8 10.2 21.1 15.9 17.9 15.0 15.1 19.8 15.83.9 22.3 3.5 2.3 0.7 1.9 9.6 6.1 8.1 3.5 3.1 3.5
123 106 56 92 41 85 64 72 61 61 80 64
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Facebook and Twitter (net) 4480575.2
100.0100
Used Facebook 4281771.9
100.0100
Used Twitter 1802730.3
100.0100
Have not used either 1477424.8
100.0100
Facebook and Twitter Usage of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.19170 5189 2676 1305 42181 41350 14447 17658 9245 4784 1592 3192 3585 2161 1445 1328 32905 19068 3010676.3 76.8 78.9 69.6 75.2 75.2 75.6 75.6 73.7 87.7 91.2 86.0 93.7 78.4 73.2 90.6 82.5 82.7 84.1
100.0 56.6 29.2 14.2 100.0 98.0 34.2 41.9 21.9 11.3 3.8 7.6 8.5 5.1 3.4 3.1 73.4 42.6 67.2101 102 105 93 100 100 101 101 98 117 121 114 125 104 97 121 110 110 112
8679 4975 2480 1224 40314 39606 13617 17277 8712 4302 1287 3015 3362 1867 1319 1125 31037 18053 2852072.2 73.7 73.1 65.2 71.9 72.0 71.3 74.0 69.5 78.8 73.7 81.3 87.9 67.8 66.8 76.8 77.9 78.3 79.7
100.0 57.3 28.6 14.1 100.0 98.2 33.8 42.9 21.6 10.7 3.2 7.5 8.3 4.6 3.3 2.8 72.5 42.2 66.6100 103 102 91 100 100 99 103 97 110 103 113 122 94 93 107 108 109 111
4060 2190 1202 668 17105 16694 5207 7675 3812 2969 881 2087 2228 1366 1003 823 15467 9228 1473433.8 32.4 35.4 35.6 30.5 30.3 27.2 32.9 30.4 54.4 50.5 56.3 58.2 49.6 50.8 56.2 38.8 40.0 41.2
100.0 53.9 29.6 16.5 100.0 97.6 30.4 44.9 22.3 17.4 5.2 12.2 13.0 8.0 5.9 4.8 85.8 51.2 81.7112 107 117 118 101 100 90 109 100 180 167 186 192 164 168 186 128 132 136
2851 1564 717 571 13922 13662 4663 5702 3297 672 154 518 241 595 530 137 6959 3978 568923.7 23.2 21.1 30.4 24.8 24.8 24.4 24.4 26.3 12.3 8.8 14.0 6.3 21.6 26.8 9.4 17.5 17.3 15.9
100.0 54.8 25.1 20.0 100.0 98.1 33.5 41.0 23.7 4.8 1.1 3.7 1.7 4.3 3.8 1.0 47.1 26.9 38.596 93 85 123 100 100 98 98 106 50 36 56 25 87 108 38 70 70 64
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Facebook and Twitter (net) 4480575.2
100.0100
Used Facebook 4281771.9
100.0100
Used Twitter 1802730.3
100.0100
Have not used either 1477424.8
100.0100
Facebook and Twitter Usage of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.018027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 1946 8482100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 87.0 75.1
40.2 20.4 19.8 4.1 2.6 3.7 9.4 95.6 56.9 38.7 7.1 4.3 9.7 17.6 4.3 18.9133 133 133 133 133 133 133 133 133 133 133 133 133 133 116 100
16039 8156 7883 1479 954 1424 4026 42817 25498 17320 3188 1931 4330 7869 1751 797289.0 89.1 88.9 81.1 80.4 86.7 95.5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 78.3 70.637.5 19.0 18.4 3.5 2.2 3.3 9.4 100.0 59.6 40.4 7.4 4.5 10.1 18.4 4.1 18.6124 124 124 113 112 121 133 139 139 139 139 139 139 139 109 98
18027 9157 8870 1824 1187 1643 4216 16039 8284 7755 1489 1064 1577 3624 958 3400100.0 100.0 100.0 100.0 100.0 100.0 100.0 37.5 32.5 44.8 46.7 55.1 36.4 46.1 42.8 30.1100.0 50.8 49.2 10.1 6.6 9.1 23.4 89.0 46.0 43.0 8.3 5.9 8.7 20.1 5.3 18.9
331 331 331 331 331 331 331 124 107 148 154 182 120 152 142 99290 2811
13.0 24.92.0 19.052 100
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
17320 9766 7554 1156 3138 4722 4121 4183 2431 4563 6135 4191 4927 5289 4201 2901 7218 3949 3269
29.1 26.5 33.3 36.9 46.5 42.2 27.8 17.6 28.1 36.9 30.0 23.1 32.9 32.5 25.3 24.8 55.8 63.3 48.8100.0 56.4 43.6 6.7 18.1 27.3 23.8 24.2 14.0 26.3 35.4 24.2 28.5 30.5 24.3 16.8 41.7 22.8 18.9
100 91 115 127 160 145 96 61 97 127 103 79 113 112 87 85 192 218 168Follow players, coaches, teams, or leagues 15216 8702 6514 1156 2778 4091 3637 3553 2283 3985 5154 3794 4135 4846 3651 2583 6688 3743 2945
25.5 23.6 28.7 36.9 41.2 36.6 24.6 15.0 26.4 32.2 25.2 20.9 27.6 29.8 22.0 22.0 51.7 60.0 44.0100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 57.2 42.8 7.6 18.3 26.9 23.9 23.4 15.0 26.2 33.9 24.9 27.2 31.8 24.0 17.0 44.0 24.6 19.4
100 92 113 144 161 143 96 59 103 126 99 82 108 117 86 86 202 235 172 Daily 2598 1301 1298 62 632 760 774 371 454 806 828 511 961 809 574 254 1494 810 685
4.4 3.5 5.7 2.0 9.4 6.8 5.2 1.6 5.2 6.5 4.1 2.8 6.4 5.0 3.5 2.2 11.6 13.0 10.217.1 14.9 19.9 5.4 22.7 18.6 21.3 10.4 19.9 20.2 16.1 13.5 23.2 16.7 15.7 9.8 22.3 21.6 23.2
100.0 50.1 49.9 2.4 24.3 29.2 29.8 14.3 17.5 31.0 31.9 19.7 37.0 31.1 22.1 9.8 57.5 31.2 26.4100 81 131 45 215 156 120 36 120 149 93 65 147 114 79 50 265 298 234
4-6 days a week 1592 852 740 208 452 356 429 147 123 350 463 657 526 551 434 81 965 751 2152.7 2.3 3.3 6.6 6.7 3.2 2.9 0.6 1.4 2.8 2.3 3.6 3.5 3.4 2.6 0.7 7.5 12.0 3.2
10.5 9.8 11.4 18.0 16.3 8.7 11.8 4.1 5.4 8.8 9.0 17.3 12.7 11.4 11.9 3.1 14.4 20.1 7.3100.0 53.5 46.5 13.1 28.4 22.3 26.9 9.2 7.7 22.0 29.1 41.3 33.0 34.6 27.2 5.1 60.6 47.1 13.5
100 86 122 249 251 119 108 23 53 106 85 135 132 127 98 26 279 450 120 1-3 days a week 3442 2379 1062 89 317 1191 899 947 532 952 1316 641 1029 763 961 689 1366 689 678
5.8 6.4 4.7 2.8 4.7 10.6 6.1 4.0 6.2 7.7 6.4 3.5 6.9 4.7 5.8 5.9 10.6 11.0 10.122.6 27.3 16.3 7.7 11.4 29.1 24.7 26.6 23.3 23.9 25.5 16.9 24.9 15.7 26.3 26.7 20.4 18.4 23.0
100.0 69.1 30.9 2.6 9.2 34.6 26.1 27.5 15.5 27.6 38.2 18.6 29.9 22.2 27.9 20.0 39.7 20.0 19.7100 112 81 49 81 184 105 69 107 133 112 61 119 81 100 102 183 191 175
1-3 days a month 3373 1687 1685 752 541 617 484 979 496 822 1277 777 753 1360 765 494 1902 1179 7235.7 4.6 7.4 24.0 8.0 5.5 3.3 4.1 5.7 6.6 6.3 4.3 5.0 8.4 4.6 4.2 14.7 18.9 10.8
22.2 19.4 25.9 65.0 19.5 15.1 13.3 27.5 21.7 20.6 24.8 20.5 18.2 28.1 21.0 19.1 28.4 31.5 24.5100.0 50.0 50.0 22.3 16.0 18.3 14.4 29.0 14.7 24.4 37.9 23.0 22.3 40.3 22.7 14.6 56.4 35.0 21.4
100 81 131 424 142 97 58 73 102 117 110 76 89 148 81 74 260 334 191 Less than once a month 4211 2482 1729 45 837 1168 1052 1110 678 1056 1269 1208 866 1362 916 1066 960 315 645
7.1 6.7 7.6 1.4 12.4 10.4 7.1 4.7 7.8 8.5 6.2 6.7 5.8 8.4 5.5 9.1 7.4 5.1 9.627.7 28.5 26.5 3.9 30.1 28.5 28.9 31.2 29.7 26.5 24.6 31.8 21.0 28.1 25.1 41.3 14.4 8.4 21.9
100.0 58.9 41.1 1.1 19.9 27.7 25.0 26.4 16.1 25.1 30.1 28.7 20.6 32.3 21.8 25.3 22.8 7.5 15.3100 95 108 21 176 148 101 66 111 121 88 94 82 118 78 129 105 71 136
Follow writers, broadcasters or bloggers 13533 7930 5603 1119 2193 3774 3055 3391 1961 4028 4496 3048 3805 3957 3470 2300 6200 3325 287522.7 21.5 24.7 35.7 32.5 33.7 20.6 14.3 22.7 32.6 22.0 16.8 25.4 24.3 20.9 19.6 47.9 53.3 42.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 58.6 41.4 8.3 16.2 27.9 22.6 25.1 14.5 29.8 33.2 22.5 28.1 29.2 25.6 17.0 45.8 24.6 21.2
100 95 109 157 143 148 91 63 100 143 97 74 112 107 92 86 211 235 189 Daily 2070 1264 806 201 406 521 784 158 347 457 661 605 775 660 319 316 1429 631 799
3.5 3.4 3.6 6.4 6.0 4.7 5.3 0.7 4.0 3.7 3.2 3.3 5.2 4.1 1.9 2.7 11.1 10.1 11.915.3 15.9 14.4 18.0 18.5 13.8 25.7 4.7 17.7 11.3 14.7 19.9 20.4 16.7 9.2 13.7 23.1 19.0 27.8
100.0 61.1 38.9 9.7 19.6 25.2 37.9 7.6 16.8 22.1 31.9 29.2 37.5 31.9 15.4 15.3 69.0 30.5 38.6100 99 102 185 173 134 153 19 116 106 93 96 149 117 55 78 318 291 343
4-6 days a week 961 517 444 69 42 368 406 76 52 463 161 285 300 167 199 295 517 164 3531.6 1.4 2.0 2.2 0.6 3.3 2.7 0.3 0.6 3.7 0.8 1.6 2.0 1.0 1.2 2.5 4.0 2.6 5.37.1 6.5 7.9 6.2 1.9 9.8 13.3 2.3 2.7 11.5 3.6 9.4 7.9 4.2 5.7 12.8 8.3 4.9 12.3
100.0 53.8 46.2 7.2 4.3 38.3 42.3 7.9 5.5 48.2 16.7 29.7 31.2 17.4 20.7 30.7 53.7 17.0 36.7100 87 122 137 38 204 170 20 38 232 49 97 124 64 74 156 248 163 327
Facebook Usage of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Facebook Usage of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
1-3 days a week 3306 1943 1363 150 515 1160 464 1017 590 965 1039 712 896 631 1008 771 1315 587 7285.5 5.3 6.0 4.8 7.6 10.4 3.1 4.3 6.8 7.8 5.1 3.9 6.0 3.9 6.1 6.6 10.2 9.4 10.9
24.4 24.5 24.3 13.4 23.5 30.7 15.2 30.0 30.1 23.9 23.1 23.4 23.6 15.9 29.0 33.5 21.2 17.6 25.3100.0 58.8 41.2 4.5 15.6 35.1 14.0 30.8 17.9 29.2 31.4 21.5 27.1 19.1 30.5 23.3 39.8 17.7 22.0
100 95 108 86 138 187 56 77 123 141 92 71 108 70 109 119 183 170 196 1-3 days a month 2696 1235 1461 122 335 800 614 825 499 937 808 452 742 582 946 427 1275 799 476
4.5 3.3 6.4 3.9 5.0 7.2 4.2 3.5 5.8 7.6 4.0 2.5 5.0 3.6 5.7 3.6 9.9 12.8 7.119.9 15.6 26.1 10.9 15.3 21.2 20.1 24.3 25.4 23.3 18.0 14.8 19.5 14.7 27.3 18.5 20.6 24.0 16.6
100.0 45.8 54.2 4.5 12.4 29.7 22.8 30.6 18.5 34.7 30.0 16.8 27.5 21.6 35.1 15.8 47.3 29.7 17.6100 74 143 86 110 158 92 77 128 167 87 55 110 79 126 80 218 283 157
Less than once a month 4499 2970 1528 577 897 924 786 1314 473 1206 1827 993 1091 1917 998 492 1664 1145 5197.6 8.0 6.7 18.4 13.3 8.3 5.3 5.5 5.5 9.8 8.9 5.5 7.3 11.8 6.0 4.2 12.9 18.4 7.8
33.2 37.5 27.3 51.6 40.9 24.5 25.7 38.7 24.1 30.0 40.6 32.6 28.7 48.4 28.8 21.4 26.8 34.4 18.1100.0 66.0 34.0 12.8 19.9 20.5 17.5 29.2 10.5 26.8 40.6 22.1 24.3 42.6 22.2 10.9 37.0 25.4 11.5
100 107 89 244 176 109 70 73 72 129 118 72 97 156 80 56 170 243 103
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
17320
29.1100.0
100Follow players, coaches, teams, or leagues 15216
25.5100.0100.0
100 Daily 2598
4.417.1
100.0100
4-6 days a week 15922.7
10.5100.0
100 1-3 days a week 3442
5.822.6
100.0100
1-3 days a month 33735.7
22.2100.0
100 Less than once a month 4211
7.127.7
100.0100
Follow writers, broadcasters or bloggers 1353322.7
100.0100.0
100 Daily 2070
3.515.3
100.0100
4-6 days a week 9611.67.1
100.0100
Facebook Usage of those Attended/Watched (any): Hockey: NHL
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5832 4931 2699 755 567 716 4329 2179 4059 2489 1487 2413
44.3 39.3 72.7 49.7 56.9 53.6 48.6 43.4 51.2 72.6 64.9 73.74.8 28.5 15.6 4.4 3.3 4.1 25.0 12.6 23.4 14.4 8.6 13.9
153 135 250 171 196 184 167 149 176 250 223 254804 4355 2571 728 540 688 3799 1850 3642 2361 1360 2286
42.9 34.7 69.3 47.9 54.2 51.6 42.7 36.8 46.0 68.9 59.3 69.8100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
5.3 28.6 16.9 4.8 3.5 4.5 25.0 12.2 23.9 15.5 8.9 15.0168 136 271 187 212 202 167 144 180 270 232 273197 1338 554 147 147 133 1104 422 1089 554 274 539
10.5 10.7 14.9 9.7 14.8 9.9 12.4 8.4 13.7 16.2 12.0 16.524.4 30.7 21.5 20.2 27.2 19.3 29.0 22.8 29.9 23.4 20.1 23.6
7.6 51.5 21.3 5.7 5.7 5.1 42.5 16.2 41.9 21.3 10.5 20.8240 245 342 222 338 228 284 193 315 370 274 378
76 563 298 76 76 76 465 395 465 256 229 2564.1 4.5 8.0 5.0 7.6 5.7 5.2 7.9 5.9 7.5 10.0 7.89.5 12.9 11.6 10.5 14.1 11.1 12.3 21.4 12.8 10.9 16.8 11.24.8 35.4 18.7 4.8 4.8 4.8 29.2 24.8 29.2 16.1 14.4 16.1
152 168 301 187 286 214 196 295 220 280 374 293332 1028 768 332 203 307 1028 418 1003 637 566 576
17.7 8.2 20.7 21.8 20.4 23.0 11.5 8.3 12.7 18.6 24.7 17.641.2 23.6 29.9 45.6 37.6 44.5 27.1 22.6 27.5 27.0 41.6 25.2
9.6 29.9 22.3 9.6 5.9 8.9 29.9 12.1 29.1 18.5 16.4 16.7306 142 358 378 353 398 200 144 219 322 428 304200 659 761 173 114 173 540 295 540 761 137 761
10.7 5.3 20.5 11.4 11.4 13.0 6.1 5.9 6.8 22.2 6.0 23.224.9 15.1 29.6 23.8 21.1 25.1 14.2 16.0 14.8 32.2 10.1 33.3
5.9 19.5 22.6 5.1 3.4 5.1 16.0 8.8 16.0 22.6 4.1 22.6188 93 362 201 202 229 107 104 120 392 106 410
767 190 663 320 546 153 153 1536.1 5.1 7.4 6.4 6.9 4.5 6.7 4.7
17.6 7.4 17.4 17.3 15.0 6.5 11.3 6.718.2 4.5 15.7 7.6 13.0 3.6 3.6 3.6
87 73 105 90 97 63 95 66708 3326 2509 631 567 591 3021 1513 2844 2299 1381 2224
37.7 26.5 67.6 41.5 56.9 44.3 33.9 30.1 35.9 67.1 60.3 67.9100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
5.2 24.6 18.5 4.7 4.2 4.4 22.3 11.2 21.0 17.0 10.2 16.4166 117 298 183 251 195 149 133 158 295 265 299223 939 684 223 223 209 873 539 858 684 475 670
11.9 7.5 18.4 14.7 22.4 15.6 9.8 10.7 10.8 20.0 20.7 20.431.5 28.2 27.3 35.4 39.3 35.3 28.9 35.6 30.2 29.8 34.4 30.110.8 45.4 33.0 10.8 10.8 10.1 42.2 26.0 41.5 33.0 22.9 32.3342 216 531 422 645 450 282 309 312 574 597 588139 99 76 89 89 89 99 66 99 34 347.4 0.8 2.0 5.9 9.0 6.7 1.1 1.3 1.2 1.0 1.1
19.6 3.0 3.0 14.1 15.7 15.1 3.3 4.4 3.5 1.5 1.514.4 10.3 7.9 9.3 9.3 9.3 10.3 6.9 10.3 3.6 3.6459 49 127 364 555 414 69 81 77 62 65
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Total
Facebook Usage of those Attended/Watched (any): Hockey: NHL
1-3 days a week 33065.5
24.4100.0
100 1-3 days a month 2696
4.519.9
100.0100
Less than once a month 44997.6
33.2100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports239 850 661 239 175 214 804 420 751 493 420 468
12.7 6.8 17.8 15.7 17.6 16.0 9.0 8.4 9.5 14.4 18.3 14.333.7 25.6 26.3 37.8 30.9 36.1 26.6 27.8 26.4 21.4 30.4 21.0
7.2 25.7 20.0 7.2 5.3 6.5 24.3 12.7 22.7 14.9 12.7 14.1229 122 321 283 317 288 163 151 171 259 330 257
79 857 289 53 53 53 738 266 738 289 219 2534.2 6.8 7.8 3.5 5.3 3.9 8.3 5.3 9.3 8.4 9.6 7.7
11.2 25.8 11.5 8.3 9.3 8.9 24.4 17.6 25.9 12.6 15.9 11.42.9 31.8 10.7 2.0 2.0 2.0 27.4 9.9 27.4 10.7 8.1 9.494 151 172 76 117 87 183 117 206 187 212 17127 581 798 27 27 27 507 222 398 798 266 798
1.5 4.6 21.5 1.8 2.7 2.0 5.7 4.4 5.0 23.3 11.6 24.43.9 17.5 31.8 4.3 4.8 4.6 16.8 14.7 14.0 34.7 19.3 35.90.6 12.9 17.7 0.6 0.6 0.6 11.3 4.9 8.9 17.7 5.9 17.719 61 285 24 36 27 75 58 67 309 154 323
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
17320
29.1100.0
100Follow players, coaches, teams, or leagues 15216
25.5100.0100.0
100 Daily 2598
4.417.1
100.0100
4-6 days a week 15922.7
10.5100.0
100 1-3 days a week 3442
5.822.6
100.0100
1-3 days a month 33735.7
22.2100.0
100 Less than once a month 4211
7.127.7
100.0100
Follow writers, broadcasters or bloggers 1353322.7
100.0100.0
100 Daily 2070
3.515.3
100.0100
4-6 days a week 9611.67.1
100.0100
Facebook Usage of those Attended/Watched (any): Hockey: NHL
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.14411 2269 1310 832 16318 15688 3509 7249 4931 3616 917 2699 2764 1619 1123 1000 14533 8962 13720
36.7 33.6 38.6 44.3 29.1 28.5 18.4 31.0 39.3 66.3 52.5 72.7 72.2 58.7 56.8 68.3 36.5 38.9 38.3100.0 51.4 29.7 18.9 100.0 96.1 21.5 44.4 30.2 22.2 5.6 16.5 16.9 9.9 6.9 6.1 83.9 51.7 79.2
126 116 133 153 100 98 63 107 135 228 181 250 249 202 196 235 125 134 1324229 2213 1212 804 14287 13658 3060 6243 4355 3313 742 2571 2564 1452 1058 898 12728 7714 1205635.2 32.8 35.7 42.9 25.5 24.8 16.0 26.7 34.7 60.7 42.5 69.3 67.0 52.7 53.6 61.3 31.9 33.5 33.7
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.3 28.7 19.0 100.0 95.6 21.4 43.7 30.5 23.2 5.2 18.0 17.9 10.2 7.4 6.3 83.7 50.7 79.2
138 128 140 168 100 97 63 105 136 238 166 271 262 206 210 240 125 131 1321259 810 252 197 2506 2422 152 932 1338 683 129 554 450 425 310 303 2181 1139 207510.5 12.0 7.4 10.5 4.5 4.4 0.8 4.0 10.7 12.5 7.4 14.9 11.8 15.4 15.7 20.7 5.5 4.9 5.829.8 36.6 20.8 24.4 17.5 17.7 5.0 14.9 30.7 20.6 17.4 21.5 17.5 29.3 29.3 33.8 17.1 14.8 17.2
100.0 64.3 20.0 15.6 100.0 96.6 6.1 37.2 53.4 27.2 5.1 22.1 17.9 17.0 12.4 12.1 83.9 43.8 79.9240 275 170 240 102 101 18 91 245 287 170 342 270 353 359 475 125 113 133475 239 160 76 1317 1317 260 494 563 347 49 298 347 298 270 298 1303 1006 12344.0 3.5 4.7 4.1 2.3 2.4 1.4 2.1 4.5 6.4 2.8 8.0 9.1 10.8 13.7 20.3 3.3 4.4 3.4
11.2 10.8 13.2 9.5 9.2 9.6 8.5 7.9 12.9 10.5 6.6 11.6 13.5 20.5 25.6 33.2 10.2 13.0 10.2100.0 50.2 33.7 16.0 100.0 100.0 19.7 37.5 42.8 26.3 3.7 22.6 26.3 22.6 20.5 22.6 81.9 63.2 77.5
148 132 177 152 88 90 51 79 168 238 105 301 339 405 512 761 122 163 1291142 391 419 332 3306 3061 702 1332 1028 1014 246 768 626 502 293 254 3082 1851 2918
9.5 5.8 12.3 17.7 5.9 5.6 3.7 5.7 8.2 18.6 14.1 20.7 16.4 18.2 14.8 17.4 7.7 8.0 8.227.0 17.7 34.6 41.2 23.1 22.4 22.9 21.3 23.6 30.6 33.1 29.9 24.4 34.6 27.7 28.3 24.2 24.0 24.2
100.0 34.3 36.7 29.1 100.0 92.6 21.2 40.3 31.1 30.7 7.4 23.2 18.9 15.2 8.9 7.7 89.5 53.8 84.8164 100 214 306 102 96 64 99 142 322 243 358 283 315 257 300 134 139 141770 512 59 200 3062 2928 514 1755 659 904 143 761 824 123 80 42 2976 1816 28946.4 7.6 1.7 10.7 5.5 5.3 2.7 7.5 5.3 16.6 8.2 20.5 21.5 4.5 4.1 2.9 7.5 7.9 8.1
18.2 23.1 4.8 24.9 21.4 21.4 16.8 28.1 15.1 27.3 19.2 29.6 32.1 8.4 7.6 4.7 23.4 23.5 24.0100.0 66.4 7.6 26.0 100.0 95.6 16.8 57.3 21.5 29.5 4.7 24.8 26.9 4.0 2.6 1.4 88.2 53.8 85.8
113 134 30 188 96 94 47 133 93 293 144 362 381 79 72 51 132 139 143584 262 322 4097 3930 1432 1730 767 366 176 190 317 104 104 3187 1901 29354.9 3.9 9.5 7.3 7.1 7.5 7.4 6.1 6.7 10.1 5.1 8.3 3.8 5.3 8.0 8.2 8.2
13.8 11.8 26.6 28.7 28.8 46.8 27.7 17.6 11.1 23.7 7.4 12.4 7.2 9.9 25.0 24.6 24.3100.0 44.8 55.2 100.0 95.9 35.0 42.2 18.7 8.9 4.3 4.6 7.7 2.5 2.5 75.7 45.1 69.7
69 55 134 103 101 106 105 87 95 142 73 117 54 75 113 117 1163679 1886 1086 708 12587 12070 2803 5940 3326 3220 711 2509 2447 1459 989 974 11447 7309 1082430.6 27.9 32.0 37.7 22.4 21.9 14.7 25.4 26.5 59.0 40.7 67.6 64.0 52.9 50.1 66.5 28.7 31.7 30.2
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 51.3 29.5 19.2 100.0 95.9 22.3 47.2 26.4 25.6 5.6 19.9 19.4 11.6 7.9 7.7 84.6 54.0 80.0
135 123 141 166 99 97 65 112 117 260 179 298 282 233 220 293 126 140 133912 467 222 223 1957 1910 249 722 939 684 684 426 538 474 391 1908 1369 18947.6 6.9 6.6 11.9 3.5 3.5 1.3 3.1 7.5 12.5 18.4 11.1 19.5 24.0 26.7 4.8 5.9 5.3
24.8 24.7 20.5 31.5 15.5 15.8 8.9 12.1 28.2 21.2 27.3 17.4 36.9 48.0 40.1 16.7 18.7 17.5100.0 51.2 24.4 24.5 100.0 97.6 12.7 36.9 48.0 35.0 35.0 21.7 27.5 24.2 20.0 92.2 66.1 91.5
218 199 189 342 100 100 37 89 216 361 531 320 561 691 767 138 171 152580 359 82 139 824 824 67 657 99 165 89 76 76 165 42 165 725 539 6564.8 5.3 2.4 7.4 1.5 1.5 0.4 2.8 0.8 3.0 5.1 2.0 2.0 6.0 2.1 11.3 1.8 2.3 1.8
15.8 19.0 7.6 19.6 6.5 6.8 2.4 11.1 3.0 5.1 12.5 3.0 3.1 11.3 4.2 17.0 6.3 7.4 6.1100.0 61.9 14.2 23.9 100.0 100.0 8.2 79.8 12.0 20.1 10.8 9.2 9.2 20.1 5.1 20.1 75.4 56.1 68.2
299 329 150 459 91 93 22 174 49 188 317 127 123 372 131 699 113 145 114
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Total
Facebook Usage of those Attended/Watched (any): Hockey: NHL
1-3 days a week 33065.5
24.4100.0
100 1-3 days a month 2696
4.519.9
100.0100
Less than once a month 44997.6
33.2100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
862 367 256 239 2980 2650 617 1183 850 840 179 661 696 242 190 98 2854 2039 27117.2 5.4 7.6 12.7 5.3 4.8 3.2 5.1 6.8 15.4 10.3 17.8 18.2 8.8 9.6 6.7 7.2 8.8 7.6
23.4 19.5 23.6 33.7 23.7 22.0 22.0 19.9 25.6 26.1 25.2 26.3 28.4 16.6 19.2 10.0 24.9 27.9 25.0100.0 42.6 29.7 27.7 100.0 88.9 20.7 39.7 28.5 28.2 6.0 22.2 23.4 8.1 6.4 3.3 86.3 61.7 82.0
129 98 136 229 96 87 58 91 122 278 185 321 328 158 173 120 129 159 137903 491 332 79 2532 2489 504 1128 857 533 244 289 329 283 129 154 2373 1465 22477.5 7.3 9.8 4.2 4.5 4.5 2.6 4.8 6.8 9.8 14.0 7.8 8.6 10.3 6.5 10.5 6.0 6.4 6.3
24.5 26.0 30.6 11.2 20.1 20.6 18.0 19.0 25.8 16.6 34.3 11.5 13.5 19.4 13.0 15.8 20.7 20.0 20.8100.0 54.4 36.8 8.8 100.0 98.3 19.9 44.5 33.9 21.1 9.6 11.4 13.0 11.2 5.1 6.1 88.0 54.3 83.3
166 161 217 94 100 100 58 107 151 216 308 172 190 227 144 232 132 140 139422 203 192 27 4295 4197 1365 2251 581 997 199 798 920 231 154 166 3588 1897 33173.5 3.0 5.7 1.5 7.7 7.6 7.1 9.6 4.6 18.3 11.4 21.5 24.1 8.4 7.8 11.4 9.0 8.2 9.3
11.5 10.7 17.7 3.9 34.1 34.8 48.7 37.9 17.5 31.0 28.0 31.8 37.6 15.9 15.6 17.1 31.3 26.0 30.6100.0 48.0 45.6 6.5 100.0 97.7 31.8 52.4 13.5 23.2 4.6 18.6 21.4 5.4 3.6 3.9 79.8 42.2 73.7
47 40 75 19 101 101 95 128 61 242 151 285 319 111 104 150 119 109 123
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
17320
29.1100.0
100Follow players, coaches, teams, or leagues 15216
25.5100.0100.0
100 Daily 2598
4.417.1
100.0100
4-6 days a week 15922.7
10.5100.0
100 1-3 days a week 3442
5.822.6
100.0100
1-3 days a month 33735.7
22.2100.0
100 Less than once a month 4211
7.127.7
100.0100
Follow writers, broadcasters or bloggers 1353322.7
100.0100.0
100 Daily 2070
3.515.3
100.0100
4-6 days a week 9611.67.1
100.0100
Facebook Usage of those Attended/Watched (any): Hockey: NHL
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.07755 1638 6117 1307 654 1023 3133 17320 17320 3188 1931 4330 7869 1493 4101
43.0 17.9 69.0 71.6 55.1 62.3 74.3 40.4 100.0 100.0 100.0 100.0 100.0 66.8 36.344.8 9.5 35.3 7.5 3.8 5.9 18.1 100.0 100.0 18.4 11.2 25.0 45.4 8.6 23.7148 62 237 246 190 214 256 139 344 344 344 344 344 230 125
6974 1231 5743 1180 654 992 2917 15216 15216 2932 1870 4280 6134 1428 390038.7 13.4 64.7 64.7 55.1 60.4 69.2 35.5 87.9 92.0 96.8 98.8 78.0 63.9 34.5
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.045.8 8.1 37.7 7.8 4.3 6.5 19.2 100.0 100.0 19.3 12.3 28.1 40.3 9.4 25.6151 53 254 253 216 237 271 139 344 360 379 387 305 250 135
1195 216 980 889 52 38 2598 2598 2598 215 8246.6 2.4 11.0 48.7 3.2 0.9 6.1 15.0 81.5 9.6 7.3
17.1 17.5 17.1 75.4 5.2 1.3 17.1 17.1 88.6 15.1 21.146.0 8.3 37.7 34.2 2.0 1.5 100.0 100.0 100.0 8.3 31.7152 54 253 1118 73 21 139 344 1869 221 167796 179 617 175 223 219 1592 1592 253 1339 411 5194.4 2.0 7.0 9.6 18.8 13.3 3.7 9.2 7.9 69.3 18.4 4.6
11.4 14.5 10.7 14.9 34.1 22.0 10.5 10.5 8.6 71.6 28.8 13.350.0 11.2 38.7 11.0 14.0 13.7 100.0 100.0 15.9 84.1 25.8 32.6165 73 260 360 704 498 139 344 297 2594 688 172
1546 355 1190 115 318 463 294 3442 3442 80 375 2986 260 10218.6 3.9 13.4 6.3 26.8 28.2 7.0 8.0 19.9 2.5 19.4 69.0 11.6 9.0
22.2 28.9 20.7 9.7 48.7 46.6 10.1 22.6 22.6 2.7 20.1 69.8 18.2 26.244.9 10.3 34.6 3.3 9.3 13.4 8.5 100.0 100.0 2.3 10.9 86.8 7.5 29.7148 67 232 109 465 488 121 139 344 44 336 1194 201 157
1567 81 1486 113 144 1230 3373 3373 844 2528 191 5928.7 0.9 16.8 9.5 8.7 29.2 7.9 19.5 19.5 32.1 8.5 5.2
22.5 6.6 25.9 17.2 14.5 42.2 22.2 22.2 19.7 41.2 13.4 15.246.5 2.4 44.1 3.3 4.3 36.5 100.0 100.0 25.0 75.0 5.7 17.6154 16 296 168 154 515 139 344 344 568 151 93
1870 400 1470 116 1355 4211 4211 156 449 3606 351 94210.4 4.4 16.6 7.0 32.1 9.8 24.3 8.1 10.4 45.8 15.7 8.326.8 32.5 25.6 11.6 46.4 27.7 27.7 8.3 10.5 58.8 24.6 24.244.4 9.5 34.9 2.7 32.2 100.0 100.0 3.7 10.7 85.6 8.3 22.4147 62 235 100 455 139 344 114 147 648 222 118
6353 947 5406 1058 622 969 2756 13533 13533 2577 1312 3687 5956 1228 312835.2 10.3 60.9 58.0 52.4 59.0 65.4 31.6 78.1 80.8 67.9 85.1 75.7 54.9 27.7
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.046.9 7.0 39.9 7.8 4.6 7.2 20.4 100.0 100.0 19.0 9.7 27.2 44.0 9.1 23.1155 46 268 255 231 260 288 139 344 356 299 375 333 242 122
1042 28 1015 837 139 38 2070 2070 2070 416 8695.8 0.3 11.4 45.9 8.5 0.9 4.8 12.0 64.9 18.6 7.7
16.4 2.9 18.8 79.1 14.4 1.4 15.3 15.3 80.3 33.9 27.850.3 1.3 49.0 40.4 6.7 1.9 100.0 100.0 100.0 20.1 42.0166 9 329 1321 244 26 139 344 1869 536 221490 36 454 56 178 128 92 961 961 79 882 126 1532.7 0.4 5.1 3.1 15.0 7.8 2.2 2.2 5.5 2.5 45.7 5.6 1.47.7 3.8 8.4 5.3 28.6 13.2 3.3 7.1 7.1 3.1 67.2 10.2 4.9
51.0 3.8 47.3 5.9 18.5 13.3 9.5 100.0 100.0 8.3 91.7 13.1 15.9169 24 317 192 930 483 135 139 344 154 2830 349 84
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Total
Facebook Usage of those Attended/Watched (any): Hockey: NHL
1-3 days a week 33065.5
24.4100.0
100 1-3 days a month 2696
4.519.9
100.0100
Less than once a month 44997.6
33.2100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.1254 328 926 164 176 361 226 3306 3306 174 202 2930 282 903
7.0 3.6 10.4 9.0 14.8 22.0 5.4 7.7 19.1 5.5 10.4 67.7 12.6 8.019.7 34.6 17.1 15.5 28.2 37.2 8.2 24.4 24.4 6.8 15.4 79.5 23.0 28.937.9 9.9 28.0 5.0 5.3 10.9 6.8 100.0 100.0 5.3 6.1 88.6 8.5 27.3125 65 188 162 267 396 96 139 344 99 188 1219 227 144
1334 104 1230 179 315 735 2696 2696 253 44 712 1687 66 3887.4 1.1 13.9 15.1 19.2 17.4 6.3 15.6 8.0 2.3 16.4 21.4 3.0 3.4
21.0 11.0 22.7 28.8 32.5 26.7 19.9 19.9 9.8 3.4 19.3 28.3 5.4 12.449.5 3.9 45.6 6.6 11.7 27.3 100.0 100.0 9.4 1.6 26.4 62.6 2.5 14.4164 25 306 333 424 385 139 344 176 51 363 474 66 76
2232 451 1781 90 26 1665 4499 4499 184 45 4269 337 81512.4 4.9 20.1 7.5 1.6 39.5 10.5 26.0 9.5 1.0 54.2 15.1 7.235.1 47.6 32.9 14.4 2.7 60.4 33.2 33.2 14.0 1.2 71.7 27.5 26.149.6 10.0 39.6 2.0 0.6 37.0 100.0 100.0 4.1 1.0 94.9 7.5 18.1164 65 266 100 21 523 139 344 126 14 718 200 96
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.28870 5722 3148 994 2111 2701 2093 972 931 1945 3546 2449 2555 2573 2126 1617 4191 2742 1448
14.9 15.5 13.9 31.7 31.3 24.1 14.1 4.1 10.8 15.7 17.4 13.5 17.1 15.8 12.8 13.8 32.4 44.0 21.6100.0 64.5 35.5 11.2 23.8 30.4 23.6 11.0 10.5 21.9 40.0 27.6 28.8 29.0 24.0 18.2 47.2 30.9 16.3
100 104 93 213 210 162 95 28 72 106 117 91 115 106 86 93 218 295 145Follow players, coaches, teams, or leagues 7748 4789 2960 462 2046 2632 1810 797 931 1810 2745 2263 2455 1830 1951 1513 3394 2082 1312
13.0 13.0 13.1 14.8 30.3 23.5 12.2 3.4 10.8 14.6 13.4 12.5 16.4 11.2 11.7 12.9 26.2 33.4 19.6100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 61.8 38.2 6.0 26.4 34.0 23.4 10.3 12.0 23.4 35.4 29.2 31.7 23.6 25.2 19.5 43.8 26.9 16.9
100 100 100 113 233 181 94 26 83 113 103 96 126 86 90 99 202 257 151 Daily 1621 828 792 25 637 480 402 76 262 196 714 449 643 207 455 316 1215 578 637
2.7 2.2 3.5 0.8 9.4 4.3 2.7 0.3 3.0 1.6 3.5 2.5 4.3 1.3 2.7 2.7 9.4 9.3 9.520.9 17.3 26.8 5.3 31.1 18.3 22.2 9.6 28.2 10.8 26.0 19.9 26.2 11.3 23.3 20.9 35.8 27.8 48.6
100.0 51.1 48.9 1.5 39.3 29.6 24.8 4.7 16.2 12.1 44.0 27.7 39.7 12.8 28.1 19.5 75.0 35.7 39.3100 82 129 29 347 158 100 12 112 58 128 91 158 47 101 99 345 341 350
4-6 days a week 859 546 313 163 371 175 150 51 378 326 104 323 156 242 138 431 285 1461.4 1.5 1.4 2.4 3.3 1.2 0.6 0.6 3.1 1.6 0.6 2.2 1.0 1.5 1.2 3.3 4.6 2.2
11.1 11.4 10.6 7.9 14.1 9.6 18.8 5.4 20.9 11.9 4.6 13.1 8.5 12.4 9.1 12.7 13.7 11.1100.0 63.6 36.4 18.9 43.2 20.3 17.5 5.9 44.0 38.0 12.2 37.6 18.2 28.2 16.0 50.1 33.2 17.0
100 103 96 167 230 82 44 41 212 111 40 150 67 101 82 231 317 151 1-3 days a week 1570 1113 457 238 316 548 307 162 116 310 555 589 441 654 240 236 810 683 127
2.6 3.0 2.0 7.6 4.7 4.9 2.1 0.7 1.3 2.5 2.7 3.2 2.9 4.0 1.4 2.0 6.3 10.9 1.920.3 23.2 15.5 51.4 15.4 20.8 17.0 20.3 12.4 17.1 20.2 26.0 18.0 35.8 12.3 15.6 23.9 32.8 9.7
100.0 70.9 29.1 15.1 20.1 34.9 19.6 10.3 7.4 19.8 35.4 37.5 28.1 41.7 15.3 15.0 51.6 43.5 8.1100 114 77 288 178 186 79 26 51 95 103 123 112 153 55 76 238 415 72
1-3 days a month 1562 839 723 158 341 389 472 201 228 356 457 521 506 359 372 324 697 295 4022.6 2.3 3.2 5.0 5.1 3.5 3.2 0.8 2.6 2.9 2.2 2.9 3.4 2.2 2.2 2.8 5.4 4.7 6.0
20.2 17.5 24.4 34.1 16.7 14.8 26.1 25.3 24.5 19.7 16.6 23.0 20.6 19.6 19.1 21.4 20.5 14.2 30.6100.0 53.7 46.3 10.1 21.9 24.9 30.2 12.9 14.6 22.8 29.2 33.3 32.4 23.0 23.8 20.8 44.6 18.9 25.7
100 87 122 192 193 133 122 32 101 110 85 109 129 84 85 106 206 181 229 Less than once a month 2137 1462 674 42 589 844 454 207 274 571 693 599 542 453 643 499 241 241
3.6 4.0 3.0 1.3 8.7 7.5 3.1 0.9 3.2 4.6 3.4 3.3 3.6 2.8 3.9 4.3 1.9 3.927.6 30.5 22.8 9.1 28.8 32.0 25.1 26.0 29.4 31.5 25.3 26.5 22.1 24.8 32.9 33.0 7.1 11.6
100.0 68.4 31.6 2.0 27.6 39.5 21.3 9.7 12.8 26.7 32.5 28.0 25.4 21.2 30.1 23.3 11.3 11.3100 110 83 38 244 210 86 24 88 129 95 92 101 78 108 119 52 108
Follow writers, broadcasters or bloggers 7666 5107 2558 994 1684 2248 1977 763 735 1799 2883 2249 2127 2371 1790 1378 4015 2599 141612.9 13.8 11.3 31.7 25.0 20.1 13.4 3.2 8.5 14.5 14.1 12.4 14.2 14.6 10.8 11.8 31.0 41.7 21.1
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 66.6 33.4 13.0 22.0 29.3 25.8 9.9 9.6 23.5 37.6 29.3 27.7 30.9 23.3 18.0 52.4 33.9 18.5
100 108 88 247 194 156 104 25 66 113 110 96 110 113 84 91 241 324 164 Daily 1514 835 678 25 530 449 407 103 265 196 464 589 613 206 455 240 1228 561 667
2.5 2.3 3.0 0.8 7.9 4.0 2.8 0.4 3.1 1.6 2.3 3.2 4.1 1.3 2.7 2.1 9.5 9.0 10.019.7 16.4 26.5 2.5 31.5 20.0 20.6 13.5 36.1 10.9 16.1 26.2 28.8 8.7 25.4 17.4 30.6 21.6 47.1
100.0 55.2 44.8 1.6 35.0 29.7 26.9 6.8 17.5 12.9 30.7 38.9 40.5 13.6 30.0 15.9 81.1 37.1 44.0100 89 118 31 309 158 108 17 121 62 89 128 161 50 108 81 374 354 392
4-6 days a week 720 385 335 63 233 219 205 143 321 256 202 225 138 154 391 245 1471.2 1.0 1.5 2.0 3.5 2.0 1.4 1.2 1.6 1.4 1.4 1.4 0.8 1.3 3.0 3.9 2.29.4 7.5 13.1 6.3 13.9 9.7 10.4 7.9 11.1 11.4 9.5 9.5 7.7 11.2 9.7 9.4 10.4
100.0 53.5 46.5 8.7 32.4 30.4 28.5 19.8 44.6 35.6 28.1 31.3 19.2 21.4 54.3 34.0 20.4100 86 122 166 286 162 115 95 130 117 112 115 69 109 250 325 181
Twitter Usage of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Twitter Usage of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
1-3 days a week 1533 988 545 139 288 513 265 328 84 365 575 509 387 576 374 196 813 618 1952.6 2.7 2.4 4.4 4.3 4.6 1.8 1.4 1.0 3.0 2.8 2.8 2.6 3.5 2.2 1.7 6.3 9.9 2.9
20.0 19.3 21.3 14.0 17.1 22.8 13.4 43.0 11.4 20.3 19.9 22.6 18.2 24.3 20.9 14.3 20.3 23.8 13.8100.0 64.4 35.6 9.1 18.8 33.5 17.3 21.4 5.5 23.8 37.5 33.2 25.3 37.6 24.4 12.8 53.1 40.3 12.7
100 104 93 173 166 178 70 54 38 115 109 109 101 138 87 65 244 385 113 1-3 days a month 1624 1440 185 532 221 481 229 161 224 497 764 139 419 790 218 197 823 722 102
2.7 3.9 0.8 17.0 3.3 4.3 1.5 0.7 2.6 4.0 3.7 0.8 2.8 4.9 1.3 1.7 6.4 11.6 1.521.2 28.2 7.2 53.5 13.2 21.4 11.6 21.1 30.5 27.6 26.5 6.2 19.7 33.3 12.2 14.3 20.5 27.8 7.2
100.0 88.6 11.4 32.8 13.6 29.6 14.1 9.9 13.8 30.6 47.0 8.5 25.8 48.6 13.4 12.1 50.7 44.4 6.3100 143 30 623 120 158 57 25 95 147 137 28 103 178 48 62 234 424 56
Less than once a month 2274 1459 815 236 412 585 871 171 162 598 758 756 505 574 605 590 760 454 3063.8 4.0 3.6 7.5 6.1 5.2 5.9 0.7 1.9 4.8 3.7 4.2 3.4 3.5 3.6 5.0 5.9 7.3 4.6
29.7 28.6 31.9 23.7 24.4 26.0 44.1 22.4 22.0 33.2 26.3 33.6 23.7 24.2 33.8 42.8 18.9 17.5 21.6100.0 64.2 35.8 10.4 18.1 25.7 38.3 7.5 7.1 26.3 33.3 33.3 22.2 25.2 26.6 25.9 33.4 20.0 13.4
100 104 94 197 160 137 154 19 49 127 97 109 88 92 95 132 154 191 120
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.08870
14.9100.0
100Follow players, coaches, teams, or leagues 7748
13.0100.0100.0
100 Daily 1621
2.720.9
100.0100
4-6 days a week 8591.4
11.1100.0
100 1-3 days a week 1570
2.620.3
100.0100
1-3 days a month 15622.6
20.2100.0
100 Less than once a month 2137
3.627.6
100.0100
Follow writers, broadcasters or bloggers 766612.9
100.0100.0
100 Daily 1514
2.519.7
100.0100
4-6 days a week 7201.29.4
100.0100
Twitter Usage of those Attended/Watched (any): Hockey: NHL
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5519 2518 1867 519 385 398 2494 1366 2365 1867 1002 1750
27.7 20.1 50.3 34.2 38.7 29.8 28.0 27.2 29.9 54.5 43.8 53.45.9 28.4 21.0 5.9 4.3 4.5 28.1 15.4 26.7 21.0 11.3 19.7
186 135 338 229 260 200 188 183 201 366 294 359479 2395 1299 479 345 398 2371 1326 2283 1299 1002 1183
25.6 19.1 35.0 31.5 34.6 29.8 26.6 26.4 28.8 37.9 43.8 36.1100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
6.2 30.9 16.8 6.2 4.5 5.1 30.6 17.1 29.5 16.8 12.9 15.3196 147 269 242 266 229 205 203 222 292 336 278198 1165 386 198 156 184 1141 701 1126 386 180 371
10.6 9.3 10.4 13.0 15.6 13.8 12.8 14.0 14.2 11.3 7.9 11.341.3 48.6 29.7 41.3 45.1 46.1 48.1 52.9 49.3 29.7 18.0 31.412.2 71.9 23.8 12.2 9.6 11.3 70.4 43.3 69.5 23.8 11.1 22.9388 341 382 479 574 506 471 513 523 414 290 417
43 376 1 43 43 43 376 132 376 1 12.3 3.0 0.0 2.8 4.3 3.2 4.2 2.6 4.7 0.0 0.09.0 15.7 0.1 9.0 12.5 10.8 15.9 10.0 16.5 0.1 0.15.0 43.8 0.2 5.0 5.0 5.0 43.8 15.4 43.8 0.2 0.2
160 208 3 197 300 224 293 183 329 3 341 384 496 41 41 384 153 336 496 444 419
2.2 3.1 13.4 2.7 4.2 4.3 3.0 4.2 14.5 19.4 12.88.7 16.0 38.2 8.7 12.0 16.2 11.5 14.7 38.2 44.3 35.42.6 24.5 31.6 2.6 2.6 24.5 9.7 21.4 31.6 28.3 26.784 116 507 103 158 164 115 161 549 736 486
169 470 223 169 78 144 470 340 445 223 184 1989.0 3.7 6.0 11.1 7.8 10.8 5.3 6.8 5.6 6.5 8.0 6.0
35.3 19.6 17.1 35.3 22.5 36.2 19.8 25.6 19.5 17.1 18.4 16.710.8 30.1 14.3 10.8 5.0 9.2 30.1 21.8 28.5 14.3 11.8 12.6344 143 229 425 297 412 201 258 214 248 307 230
27 194 27 27 27 194 194 1941.5 5.2 1.8 2.7 2.0 5.6 8.4 5.95.7 14.9 5.7 7.9 6.9 14.9 19.3 16.41.3 9.1 1.3 1.3 1.3 9.1 9.1 9.141 145 50 76 57 157 236 165
492 2282 1678 492 358 371 2257 1234 2129 1678 814 156126.2 18.2 45.2 32.4 35.9 27.8 25.4 24.6 26.9 49.0 35.5 47.7
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.06.4 29.8 21.9 6.4 4.7 4.8 29.4 16.1 27.8 21.9 10.6 20.4
204 141 351 252 279 216 197 191 209 381 276 371240 1133 427 240 197 184 1109 731 1095 427 222 371
12.8 9.0 11.5 15.8 19.8 13.8 12.5 14.6 13.8 12.5 9.7 11.348.7 49.7 25.5 48.7 55.1 49.5 49.1 59.2 51.4 25.5 27.3 23.815.8 74.9 28.2 15.8 13.0 12.1 73.3 48.3 72.3 28.2 14.7 24.5503 356 453 620 778 541 490 573 544 491 381 446
24 195 24 24 24 195 194 1950.2 5.3 0.3 0.5 0.3 5.7 8.5 6.01.1 11.6 1.1 2.0 1.1 11.6 23.8 12.53.4 27.1 3.4 3.4 3.4 27.1 26.9 27.116 435 23 40 25 471 699 493
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Total
Twitter Usage of those Attended/Watched (any): Hockey: NHL
1-3 days a week 15332.6
20.0100.0
100 1-3 days a month 1624
2.721.2
100.0100
Less than once a month 22743.8
29.7100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports40 615 250 40 40 615 233 526 250 198 250
2.1 4.9 6.7 2.6 4.0 6.9 4.6 6.6 7.3 8.6 7.68.1 26.9 14.9 8.1 11.2 27.2 18.9 24.7 14.9 24.3 16.02.6 40.1 16.3 2.6 2.6 40.1 15.2 34.3 16.3 12.9 16.383 191 262 103 156 268 180 258 284 336 29743 159 566 43 43 43 159 109 159 566 34 566
2.3 1.3 15.3 2.8 4.3 3.2 1.8 2.2 2.0 16.5 1.5 17.38.8 7.0 33.8 8.8 12.0 11.6 7.1 8.8 7.5 33.8 4.2 36.32.7 9.8 34.9 2.7 2.7 2.7 9.8 6.7 9.8 34.9 2.1 34.984 47 560 104 159 118 66 80 74 606 55 634
169 350 239 169 78 144 350 137 325 239 166 1799.0 2.8 6.4 11.1 7.8 10.8 3.9 2.7 4.1 7.0 7.2 5.5
34.4 15.3 14.3 34.4 21.7 38.9 15.5 11.1 15.2 14.3 20.4 11.47.4 15.4 10.5 7.4 3.4 6.3 15.4 6.0 14.3 10.5 7.3 7.9
237 73 169 292 204 283 103 71 107 183 190 143
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.08870
14.9100.0
100Follow players, coaches, teams, or leagues 7748
13.0100.0100.0
100 Daily 1621
2.720.9
100.0100
4-6 days a week 8591.4
11.1100.0
100 1-3 days a week 1570
2.620.3
100.0100
1-3 days a month 15622.6
20.2100.0
100 Less than once a month 2137
3.627.6
100.0100
Follow writers, broadcasters or bloggers 766612.9
100.0100.0
100 Daily 1514
2.519.7
100.0100
4-6 days a week 7201.29.4
100.0100
Twitter Usage of those Attended/Watched (any): Hockey: NHL
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.12722 1190 1013 519 8410 8043 1506 4019 2518 2617 751 1867 1941 1138 826 734 8135 4957 7811
22.6 17.6 29.9 27.7 15.0 14.6 7.9 17.2 20.1 48.0 43.0 50.3 50.7 41.3 41.8 50.1 20.4 21.5 21.8100.0 43.7 37.2 19.1 100.0 95.6 17.9 47.8 29.9 31.1 8.9 22.2 23.1 13.5 9.8 8.7 91.7 55.9 88.1
152 118 201 186 101 98 53 116 135 322 289 338 341 277 281 336 137 144 1472577 1125 973 479 7288 6956 1506 3054 2395 2050 751 1299 1374 1138 826 734 7045 4775 676121.4 16.7 28.7 25.6 13.0 12.6 7.9 13.1 19.1 37.6 43.0 35.0 35.9 41.3 41.8 50.1 17.7 20.7 18.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 43.7 37.7 18.6 100.0 95.4 20.7 41.9 32.9 28.1 10.3 17.8 18.9 15.6 11.3 10.1 90.9 61.6 87.3
165 128 220 196 100 97 61 101 147 289 331 269 276 317 322 385 136 159 145716 262 257 198 1621 1573 75 333 1165 634 248 386 252 491 370 279 1555 1034 15046.0 3.9 7.6 10.6 2.9 2.9 0.4 1.4 9.3 11.6 14.2 10.4 6.6 17.8 18.7 19.0 3.9 4.5 4.2
27.8 23.2 26.4 41.3 22.2 22.6 5.0 10.9 48.6 30.9 33.0 29.7 18.4 43.2 44.8 38.0 22.1 21.7 22.3100.0 36.5 35.8 27.7 100.0 97.1 4.6 20.6 71.9 39.1 15.3 23.8 15.6 30.3 22.8 17.2 96.0 63.8 92.8
219 142 278 388 106 105 14 52 341 427 522 382 243 655 689 700 143 165 155416 168 204 43 859 812 47 389 376 187 185 1 140 48 48 766 445 7193.5 2.5 6.0 2.3 1.5 1.5 0.2 1.7 3.0 3.4 10.6 0.0 3.7 1.7 3.3 1.9 1.9 2.0
16.1 15.0 21.0 9.0 11.8 11.7 3.1 12.7 15.7 9.1 24.7 0.1 10.2 4.2 6.5 10.9 9.3 10.6100.0 40.5 49.1 10.4 100.0 94.6 5.4 45.4 43.8 21.7 21.6 0.2 16.3 5.6 5.6 89.2 51.9 83.8
240 173 417 160 106 102 17 116 208 237 736 3 254 121 227 133 134 139491 221 228 41 1350 1275 365 525 384 565 69 496 496 420 368 316 1449 1071 12884.1 3.3 6.7 2.2 2.4 2.3 1.9 2.2 3.1 10.4 4.0 13.4 13.0 15.2 18.6 21.6 3.6 4.6 3.6
19.1 19.7 23.5 8.7 18.5 18.3 24.2 17.2 16.0 27.6 9.2 38.2 36.1 36.9 44.5 43.1 20.6 22.4 19.0100.0 45.1 46.5 8.4 100.0 94.4 27.0 38.9 28.5 41.9 5.1 36.7 36.7 31.1 27.2 23.4 92.3 68.2 82.0
155 124 255 84 91 88 72 85 116 393 150 507 492 578 706 819 138 176 136721 353 199 169 1425 1355 196 689 470 385 162 223 336 49 49 1454 981 14296.0 5.2 5.9 9.0 2.5 2.5 1.0 2.9 3.7 7.1 9.3 6.0 8.8 1.8 3.3 3.6 4.3 4.0
28.0 31.3 20.5 35.3 19.6 19.5 13.0 22.5 19.6 18.8 21.6 17.1 24.5 4.3 6.6 20.6 20.5 21.1100.0 48.9 27.6 23.5 100.0 95.0 13.7 48.3 33.0 27.0 11.4 15.6 23.6 3.4 3.4 93.1 62.8 91.5
229 199 224 344 97 94 39 112 143 269 355 229 335 67 126 139 162 152233 121 85 27 2033 1942 824 1118 280 86 194 149 131 88 42 1820 1244 18201.9 1.8 2.5 1.5 3.6 3.5 4.3 4.8 5.1 4.9 5.2 3.9 4.7 4.5 2.9 4.6 5.4 5.19.0 10.8 8.7 5.7 27.9 27.9 54.7 36.6 13.6 11.5 14.9 10.8 11.5 10.7 5.8 25.8 26.0 26.9
100.0 52.0 36.3 11.7 100.0 95.5 40.5 55.0 13.8 4.2 9.5 7.3 6.4 4.3 2.1 85.2 58.2 85.254 50 70 41 101 98 120 133 143 138 145 109 132 125 80 127 150 142
2620 1190 938 492 7205 6838 1087 3470 2282 2312 634 1678 1809 965 701 686 7002 4097 671421.8 17.6 27.6 26.2 12.8 12.4 5.7 14.9 18.2 42.4 36.3 45.2 47.3 35.0 35.5 46.8 17.6 17.8 18.8
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 45.4 35.8 18.8 100.0 94.9 15.1 48.2 31.7 32.1 8.8 23.3 25.1 13.4 9.7 9.5 91.3 53.4 87.6
169 137 215 204 100 97 44 115 141 329 282 351 368 272 276 364 137 138 146856 330 286 240 1514 1388 75 179 1133 676 249 427 331 455 334 279 1411 959 13557.1 4.9 8.4 12.8 2.7 2.5 0.4 0.8 9.0 12.4 14.3 11.5 8.7 16.5 16.9 19.0 3.5 4.2 3.8
32.7 27.7 30.5 48.7 21.0 20.3 6.9 5.2 49.7 29.3 39.3 25.5 18.3 47.1 47.6 40.7 20.2 23.4 20.2100.0 38.5 33.5 28.0 100.0 91.7 5.0 11.8 74.9 44.7 16.5 28.2 21.9 30.0 22.0 18.4 93.2 63.3 89.5
280 192 332 503 106 99 15 30 356 488 562 453 341 649 665 749 139 164 149245 72 173 720 640 110 507 24 370 175 195 324 138 90 138 720 589 6742.0 1.1 5.1 1.3 1.2 0.6 2.2 0.2 6.8 10.0 5.3 8.5 5.0 4.5 9.4 1.8 2.6 1.99.3 6.0 18.4 10.0 9.4 10.1 14.6 1.1 16.0 27.6 11.6 17.9 14.3 12.8 20.1 10.3 14.4 10.0
100.0 29.3 70.7 100.0 88.9 15.2 70.3 3.4 51.4 24.3 27.1 44.9 19.1 12.4 19.1 100.0 81.7 93.5168 88 422 106 96 47 179 16 561 830 435 700 413 375 777 149 211 156
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Total
Twitter Usage of those Attended/Watched (any): Hockey: NHL
1-3 days a week 15332.6
20.0100.0
100 1-3 days a month 1624
2.721.2
100.0100
Less than once a month 22743.8
29.7100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
647 393 213 40 1289 1289 217 458 615 269 19 250 250 210 158 191 1299 829 12105.4 5.8 6.3 2.1 2.3 2.3 1.1 2.0 4.9 4.9 1.1 6.7 6.5 7.6 8.0 13.0 3.3 3.6 3.4
24.7 33.1 22.8 8.1 17.9 18.9 19.9 13.2 26.9 11.6 2.9 14.9 13.8 21.7 22.5 27.9 18.5 20.2 18.0100.0 60.8 33.0 6.2 100.0 100.0 16.8 35.5 47.7 20.8 1.4 19.4 19.4 16.3 12.2 14.8 84.7 54.1 78.9
209 226 245 83 89 91 44 76 191 191 42 262 254 296 311 507 127 140 131303 108 152 43 1500 1466 157 1150 159 617 50 566 566 85 85 1604 722 15682.5 1.6 4.5 2.3 2.7 2.7 0.8 4.9 1.3 11.3 2.9 15.3 14.8 3.1 4.3 4.0 3.1 4.4
11.6 9.1 16.2 8.8 20.8 21.4 14.5 33.1 7.0 26.7 7.9 33.8 31.3 8.8 12.1 22.9 17.6 23.4100.0 35.6 50.2 14.2 100.0 97.7 10.5 76.6 10.6 41.1 3.4 37.8 37.8 5.6 5.6 98.8 44.4 96.6
92 59 164 84 98 98 30 181 47 415 106 560 543 113 157 148 115 161569 287 113 169 2181 2055 529 1176 350 380 141 239 338 78 36 78 1968 999 19074.7 4.2 3.3 9.0 3.9 3.7 2.8 5.0 2.8 7.0 8.1 6.4 8.8 2.8 1.8 5.3 4.9 4.3 5.3
21.7 24.1 12.1 34.4 30.3 30.0 48.6 33.9 15.3 16.4 22.2 14.3 18.7 8.1 5.1 11.4 28.1 24.4 28.4100.0 50.4 19.9 29.7 100.0 94.2 24.2 53.9 16.0 17.4 6.5 11.0 15.5 3.6 1.6 3.6 86.5 43.9 83.9
124 111 87 237 102 98 72 132 73 182 211 169 231 74 47 139 129 114 140
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.08870
14.9100.0
100Follow players, coaches, teams, or leagues 7748
13.0100.0100.0
100 Daily 1621
2.720.9
100.0100
4-6 days a week 8591.4
11.1100.0
100 1-3 days a week 1570
2.620.3
100.0100
1-3 days a month 15622.6
20.2100.0
100 Less than once a month 2137
3.627.6
100.0100
Follow writers, broadcasters or bloggers 766612.9
100.0100.0
100 Daily 1514
2.519.7
100.0100
4-6 days a week 7201.29.4
100.0100
Twitter Usage of those Attended/Watched (any): Hockey: NHL
Follow players, coaches, teams, or leagues or writers, broadcasters or bloggers (net)
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.08870 8870 1824 1187 1643 4216 7883 1766 6117 1246 850 1222 2800 744 2189
49.2 100.0 100.0 100.0 100.0 100.0 18.4 6.9 35.3 39.1 44.0 28.2 35.6 33.3 19.4100.0 100.0 20.6 13.4 18.5 47.5 88.9 19.9 69.0 14.0 9.6 13.8 31.6 8.4 24.7
331 672 672 672 672 672 124 47 237 263 295 189 239 224 1307748 7748 1824 1187 1511 3227 6836 1563 5274 1246 786 1166 2076 744 205343.0 87.4 100.0 100.0 91.9 76.5 16.0 6.1 30.4 39.1 40.7 26.9 26.4 33.3 18.2
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 100.0 23.5 15.3 19.5 41.6 88.2 20.2 68.1 16.1 10.1 15.0 26.8 9.6 26.5
331 672 769 769 707 588 123 47 234 301 313 207 203 256 1401621 1621 1621 1316 172 1145 881 175 88 66 446
9.0 18.3 88.8 3.1 0.7 6.6 27.6 9.1 2.0 3.0 3.920.9 20.9 88.8 19.3 11.0 21.7 70.7 22.3 7.6 8.9 21.7
100.0 100.0 100.0 81.2 10.6 70.6 54.4 10.8 5.4 4.1 27.5331 672 3266 113 25 243 1016 334 75 109 145859 859 30 829 719 187 532 30 259 244 53 1424.8 9.7 1.6 69.8 1.7 0.7 3.1 0.9 13.4 5.6 2.4 1.3
11.1 11.1 1.6 69.8 10.5 12.0 10.1 2.4 32.9 20.9 7.1 6.9100.0 100.0 3.5 96.5 83.8 21.8 62.0 3.5 30.2 28.4 6.1 16.6
331 672 113 4846 117 51 213 65 930 390 163 871570 1570 68 256 1246 1311 356 955 191 260 350 154 355 469
8.7 17.7 3.7 21.6 75.8 3.1 1.4 5.5 6.0 13.5 8.1 2.0 15.9 4.220.3 20.3 3.7 21.6 82.5 19.2 22.8 18.1 15.3 33.1 30.0 7.4 47.7 22.9
100.0 100.0 4.3 16.3 79.3 83.5 22.7 60.8 12.2 16.6 22.3 9.8 22.6 29.9331 672 142 820 2877 116 53 209 227 511 306 74 603 158
1562 1562 106 101 211 1143 1521 394 1128 144 323 660 126 6038.7 17.6 5.8 8.5 12.9 27.1 3.6 1.5 6.5 4.5 7.5 8.4 5.6 5.3
20.2 20.2 5.8 8.5 14.0 35.4 22.3 25.2 21.4 11.6 27.8 31.8 16.9 29.4100.0 100.0 6.8 6.5 13.5 73.2 97.4 25.2 72.2 9.2 20.7 42.3 8.0 38.6
331 672 221 326 490 1035 136 59 248 172 285 320 214 2042137 2137 54 2083 1969 454 1515 92 161 1262 144 39211.9 24.1 3.3 49.4 4.6 1.8 8.7 4.7 3.7 16.0 6.5 3.527.6 27.6 3.5 64.6 28.8 29.1 28.7 11.7 13.8 60.8 19.4 19.1
100.0 100.0 2.5 97.5 92.1 21.3 70.9 4.3 7.5 59.1 6.8 18.4331 672 91 1378 128 50 244 132 103 447 180 97
7666 7666 1624 1073 1602 3366 6719 1286 5433 1149 817 1085 2382 611 191242.5 86.4 89.0 90.4 97.5 79.8 15.7 5.0 31.4 36.0 42.3 25.1 30.3 27.3 16.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 100.0 21.2 14.0 20.9 43.9 87.6 16.8 70.9 15.0 10.7 14.2 31.1 8.0 24.9
331 672 692 703 758 620 122 39 244 280 329 195 235 212 1321514 1514 1514 1168 69 1099 809 202 88 66 541
8.4 17.1 83.0 2.7 0.3 6.3 25.4 10.5 2.0 3.0 4.819.7 19.7 93.2 17.4 5.4 20.2 70.4 24.7 8.1 10.9 28.3
100.0 100.0 100.0 77.2 4.6 72.6 53.4 13.3 5.8 4.4 35.7331 672 3266 107 11 250 998 411 80 117 188720 720 111 610 534 137 396 111 224 33 29 205 2524.0 8.1 6.1 51.4 1.2 0.5 2.3 3.5 11.6 0.8 0.4 9.2 2.29.4 9.4 6.8 56.8 7.9 10.7 7.3 9.6 27.4 3.1 1.2 33.6 13.2
100.0 100.0 15.4 84.6 74.1 19.1 55.1 15.4 31.1 4.6 4.0 28.5 34.9331 672 502 4249 103 45 189 287 958 63 31 759 184
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Total
Twitter Usage of those Attended/Watched (any): Hockey: NHL
1-3 days a week 15332.6
20.0100.0
100 1-3 days a month 1624
2.721.2
100.0100
Less than once a month 22743.8
29.7100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.1533 1533 286 1247 1390 330 1060 191 274 530 65 168 330
8.5 17.3 24.1 75.9 3.2 1.3 6.1 6.0 14.2 12.2 0.8 7.5 2.920.0 20.0 26.6 77.8 20.7 25.7 19.5 16.6 33.6 48.8 2.7 27.6 17.3
100.0 100.0 18.6 81.4 90.7 21.5 69.2 12.5 17.9 34.6 4.2 11.0 21.5331 672 936 2950 126 50 238 233 552 475 32 293 114
1624 1624 131 220 1273 1510 152 1358 117 207 1033 105 1929.0 18.3 11.1 13.4 30.2 3.5 0.6 7.8 6.1 4.8 13.1 4.7 1.7
21.2 21.2 12.2 13.7 37.8 22.5 11.8 25.0 14.4 19.1 43.4 17.3 10.1100.0 100.0 8.1 13.5 78.4 92.9 9.4 83.6 7.2 12.8 63.6 6.5 11.8
331 672 406 490 1108 129 22 288 223 176 481 173 622274 2274 46 136 2093 2117 597 1520 38 226 1255 66 59812.6 25.6 3.9 8.3 49.6 4.9 2.3 8.8 1.2 5.2 16.0 2.9 5.329.7 29.7 4.3 8.5 62.2 31.5 46.4 28.0 3.3 20.9 52.7 10.8 31.2
100.0 100.0 2.0 6.0 92.0 93.1 26.2 66.8 1.7 10.0 55.2 2.9 26.3331 672 102 216 1300 130 61 230 31 137 418 77 139
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Own Cell Phone with Internet Access:
Yes 48839 29019 19820 2548 6416 10721 13327 15828 5758 9419 17265 16397 12009 12642 14026 10163 11716 5713 600382.0 78.6 87.5 81.3 95.1 95.8 90.1 66.7 66.6 76.2 84.5 90.3 80.2 77.7 84.4 86.7 90.6 91.6 89.6
100.0 59.4 40.6 5.2 13.1 22.0 27.3 32.4 11.8 19.3 35.4 33.6 24.6 25.9 28.7 20.8 24.0 11.7 12.3100 96 107 99 116 117 110 81 81 93 103 110 98 95 103 106 111 112 109
No 9610 7068 2542 221 315 418 1392 7265 2533 2548 2839 1690 2648 3109 2418 1435 1198 504 69316.1 19.1 11.2 7.0 4.7 3.7 9.4 30.6 29.3 20.6 13.9 9.3 17.7 19.1 14.5 12.2 9.3 8.1 10.4
100.0 73.5 26.5 2.3 3.3 4.3 14.5 75.6 26.4 26.5 29.5 17.6 27.6 32.3 25.2 14.9 12.5 5.2 7.2100 119 70 44 29 23 58 190 182 128 86 58 110 118 90 76 57 50 64
Don't know 552 306 246 158 47 348 117 204 231 172 300 80 20 200.9 0.8 1.1 5.0 0.3 1.5 1.4 1.7 1.1 1.1 1.8 0.7 0.2 0.3
100.0 55.5 44.5 28.6 8.4 63.0 21.2 37.0 41.8 31.2 54.4 14.5 3.6 3.6100 90 117 543 34 158 146 178 122 124 199 73 17 35
Don't have a cell/mobile phone 578 526 51 208 12 51 31 275 232 191 89 66 138 219 182 391.0 1.4 0.2 6.6 0.2 0.5 0.2 1.2 2.7 1.5 0.4 0.4 0.9 1.3 1.1 0.3
100.0 91.1 8.9 36.0 2.1 8.9 5.4 47.7 40.2 33.0 15.4 11.4 23.9 37.9 31.4 6.8100 147 23 684 18 47 22 120 277 159 45 37 95 139 113 35
Own Tablet:
Yes 35511 21140 14371 1808 3389 7645 10007 12662 3921 6853 11269 13467 9003 8743 10470 7295 8946 4077 486959.6 57.3 63.4 57.7 50.3 68.3 67.6 53.4 45.4 55.4 55.2 74.2 60.2 53.7 63.0 62.3 69.2 65.4 72.7
100.0 59.5 40.5 5.1 9.5 21.5 28.2 35.7 11.0 19.3 31.7 37.9 25.4 24.6 29.5 20.5 25.2 11.5 13.7100 96 106 97 84 115 113 90 76 93 93 124 101 90 106 104 116 110 122
No 24068 15780 8288 1326 3354 3545 4789 11054 4719 5509 9155 4685 5963 7526 6155 4423 3987 2160 182740.4 42.7 36.6 42.3 49.7 31.7 32.4 46.6 54.6 44.6 44.8 25.8 39.8 46.3 37.0 37.7 30.8 34.6 27.3
100.0 65.6 34.4 5.5 13.9 14.7 19.9 45.9 19.6 22.9 38.0 19.5 24.8 31.3 25.6 18.4 16.6 9.0 7.6100 106 91 105 123 78 80 115 135 110 111 64 99 115 92 93 76 86 68
Cell Phone/Tablet Ownership of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Own Cell Phone with Internet Access:
Yes 4883982.0
100.0100
No 961016.1
100.0100
Don't know 5520.9
100.0100
Don't have a cell/mobile phone 5781.0
100.0100
Own Tablet:
Yes 3551159.6
100.0100
No 2406840.4
100.0100
Cell Phone/Tablet Ownership of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5
1559 9850 3542 1400 876 1335 8503 4623 7921 3336 2199 327583.1 78.5 95.5 92.1 87.9 100.0 95.5 92.1 100.0 97.3 96.0 100.0
3.2 20.2 7.3 2.9 1.8 2.7 17.4 9.5 16.2 6.8 4.5 6.7101 96 116 112 107 122 117 112 122 119 117 122317 2394 169 120 120 398 398 91 91
16.9 19.1 4.5 7.9 12.1 4.5 7.9 2.7 4.03.3 24.9 1.8 1.3 1.3 4.1 4.1 1.0 1.0
105 118 28 49 75 28 49 17 251231.0
22.31061751.4
30.3144
1309 7610 2569 1151 996 965 6355 5021 5375 2438 2291 228669.8 60.7 69.2 75.7 100.0 72.3 71.4 100.0 67.9 71.1 100.0 69.8
3.7 21.4 7.2 3.2 2.8 2.7 17.9 14.1 15.1 6.9 6.5 6.4117 102 116 127 168 121 120 168 114 119 168 117567 4932 1141 370 370 2546 2546 989 989
30.2 39.3 30.8 24.3 27.7 28.6 32.1 28.9 30.22.4 20.5 4.7 1.5 1.5 10.6 10.6 4.1 4.175 97 76 60 69 71 80 71 75
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Own Cell Phone with Internet Access:
Yes 4883982.0
100.0100
No 961016.1
100.0100
Don't know 5520.9
100.0100
Don't have a cell/mobile phone 5781.0
100.0100
Own Tablet:
Yes 3551159.6
100.0100
No 2406840.4
100.0100
Cell Phone/Tablet Ownership of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
10746 6070 3117 1559 45709 44743 16251 18642 9850 5167 1626 3542 3620 2546 1812 1306 37954 21137 3579589.4 89.9 91.9 83.1 81.5 81.3 85.0 79.8 78.5 94.7 93.1 95.5 94.6 92.4 91.7 89.1 95.2 91.7 100.0
100.0 56.5 29.0 14.5 100.0 97.9 35.6 40.8 21.5 11.3 3.6 7.7 7.9 5.6 4.0 2.9 77.7 43.3 73.3109 110 112 101 99 99 104 97 96 116 114 116 115 113 112 109 116 112 122
1224 631 275 317 9265 9186 2656 4136 2394 242 74 169 206 163 163 113 1640 164010.2 9.3 8.1 16.9 16.5 16.7 13.9 17.7 19.1 4.4 4.2 4.5 5.4 5.9 8.3 7.7 4.1 7.1
100.0 51.6 22.5 25.9 100.0 99.1 28.7 44.6 25.8 2.6 0.8 1.8 2.2 1.8 1.8 1.2 17.1 17.163 58 50 105 102 104 86 110 118 28 26 28 33 37 51 48 26 44
552 506 94 288 123 47 47 47 47 204 2041.0 0.9 0.5 1.2 1.0 0.9 2.7 1.7 3.2 0.5 0.9
100.0 91.6 17.1 52.1 22.3 8.4 8.4 8.4 8.4 37.0 37.0106 99 53 133 106 92 288 182 343 55 96
51 51 578 578 108 294 175 65 650.4 0.8 1.0 1.0 0.6 1.3 1.4 0.2 0.3
100.0 100.0 100.0 100.0 18.7 51.0 30.3 11.3 11.344 79 106 108 58 130 144 17 29
7655 3775 2571 1309 33220 32357 10778 13969 7610 3835 1266 2569 2307 2401 1796 1150 28256 23046 2418763.7 55.9 75.8 69.8 59.2 58.8 56.4 59.8 60.7 70.3 72.5 69.2 60.3 87.1 90.9 78.4 70.9 100.0 67.6
100.0 49.3 33.6 17.1 100.0 97.4 32.4 42.0 22.9 11.5 3.8 7.7 6.9 7.2 5.4 3.5 79.6 64.9 68.1107 94 127 117 99 99 95 100 102 118 122 116 101 146 153 132 119 168 113
4366 2978 821 567 22883 22655 8331 9391 4932 1621 480 1141 1519 355 179 316 11608 1160836.3 44.1 24.2 30.2 40.8 41.2 43.6 40.2 39.3 29.7 27.5 30.8 39.7 12.9 9.1 21.6 29.1 32.4
100.0 68.2 18.8 13.0 100.0 99.0 36.4 41.0 21.6 7.1 2.1 5.0 6.6 1.6 0.8 1.4 48.2 48.290 109 60 75 101 102 108 100 97 74 68 76 98 32 22 53 72 80
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Own Cell Phone with Internet Access:
Yes 4883982.0
100.0100
No 961016.1
100.0100
Don't know 5520.9
100.0100
Don't have a cell/mobile phone 5781.0
100.0100
Own Tablet:
Yes 3551159.6
100.0100
No 2406840.4
100.0100
Cell Phone/Tablet Ownership of those Attended/Watched (any): Hockey: NHL
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.0
17162 8618 8544 1695 1140 1529 4181 37547 21707 15841 2947 1745 4032 7117 2094 925495.2 94.1 96.3 92.9 96.1 93.1 99.2 87.7 85.1 91.5 92.4 90.4 93.1 90.4 93.6 82.035.1 17.6 17.5 3.5 2.3 3.1 8.6 76.9 44.4 32.4 6.0 3.6 8.3 14.6 4.3 18.9116 115 118 113 117 114 121 107 104 112 113 110 114 110 114 100709 450 259 130 94 36 4508 3207 1301 242 117 210 732 142 18783.9 4.9 2.9 7.1 5.7 0.8 10.5 12.6 7.5 7.6 6.1 4.8 9.3 6.4 16.67.4 4.7 2.7 1.4 1.0 0.4 46.9 33.4 13.5 2.5 1.2 2.2 7.6 1.5 19.524 30 18 44 35 5 65 78 47 47 38 30 58 39 103
155 89 67 47 20 382 204 178 69 89 20 1370.9 1.0 0.8 3.9 1.2 0.9 0.8 1.0 3.6 2.0 0.3 1.2
28.2 16.1 12.1 8.4 3.6 69.2 37.0 32.2 12.5 16.1 3.6 24.793 105 81 424 132 96 86 111 386 221 28 131
379 379 240.9 1.5 0.2
65.7 65.7 4.191 153 22
12329 6265 6064 1361 957 1375 2370 27140 15461 11679 2152 1103 3302 5122 1786 718168.4 68.4 68.4 74.6 80.7 83.7 56.2 63.4 60.6 67.4 67.5 57.1 76.2 65.1 79.9 63.634.7 17.6 17.1 3.8 2.7 3.9 6.7 76.4 43.5 32.9 6.1 3.1 9.3 14.4 5.0 20.2115 115 115 125 135 140 94 106 102 113 113 96 128 109 134 107
5698 2891 2807 464 229 267 1846 15677 10037 5640 1036 828 1029 2747 450 411231.6 31.6 31.6 25.4 19.3 16.3 43.8 36.6 39.4 32.6 32.5 42.9 23.8 34.9 20.1 36.423.7 12.0 11.7 1.9 1.0 1.1 7.7 65.1 41.7 23.4 4.3 3.4 4.3 11.4 1.9 17.1
78 78 78 63 48 40 108 91 97 81 80 106 59 86 50 90
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 11296 6585 4711 253 1290 2897 3667 3188 570 2494 3830 4402 3191 2600 2746 2759 5881 2301 3580
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 58.3 41.7 2.2 11.4 25.6 32.5 28.2 5.0 22.1 33.9 39.0 28.2 23.0 24.3 24.4 52.1 20.4 31.73920 2086 1834 115 683 1368 1239 515 68 940 1433 1479 1080 933 810 1098 2487 992 1496
34.7 31.7 38.9 45.4 52.9 47.2 33.8 16.1 12.0 37.7 37.4 33.6 33.8 35.9 29.5 39.8 42.3 43.1 41.8100.0 53.2 46.8 2.9 17.4 34.9 31.6 13.1 1.7 24.0 36.6 37.7 27.5 23.8 20.7 28.0 63.4 25.3 38.1
100 91 112 131 153 136 97 47 34 109 108 97 98 103 85 115 122 124 120 Take pictures at game attending 3318 1805 1513 115 581 1288 1124 209 68 763 1222 1264 1005 891 632 790 2271 816 1455
29.4 27.4 32.1 45.4 45.0 44.5 30.7 6.6 12.0 30.6 31.9 28.7 31.5 34.3 23.0 28.6 38.6 35.5 40.6100.0 54.4 45.6 3.5 17.5 38.8 33.9 6.3 2.1 23.0 36.8 38.1 30.3 26.9 19.0 23.8 68.5 24.6 43.9
100 93 109 155 153 151 104 22 41 104 109 98 107 117 78 97 132 121 138 Total Social Media (Net) 2937 1504 1432 115 583 1086 970 182 14 899 1001 1022 878 684 604 770 1962 766 1196
26.0 22.8 30.4 45.4 45.2 37.5 26.4 5.7 2.5 36.0 26.1 23.2 27.5 26.3 22.0 27.9 33.4 33.3 33.4100.0 51.2 48.8 3.9 19.9 37.0 33.0 6.2 0.5 30.6 34.1 34.8 29.9 23.3 20.6 26.2 66.8 26.1 40.7
100 88 117 175 174 144 102 22 10 139 100 89 106 101 85 107 128 128 1282267 1219 1048 86 231 953 815 182 14 669 740 844 753 511 374 629 1491 478 1013
20.1 18.5 22.2 33.9 17.9 32.9 22.2 5.7 2.5 26.8 19.3 19.2 23.6 19.6 13.6 22.8 25.3 20.8 28.3100.0 53.8 46.2 3.8 10.2 42.0 36.0 8.0 0.6 29.5 32.6 37.2 33.2 22.5 16.5 27.8 65.7 21.1 44.7
100 92 111 169 89 164 111 28 13 134 96 96 118 98 68 114 126 103 141 Use Instagram to follow/post about this event 1164 561 604 90 372 569 133 369 481 315 459 162 333 209 738 365 373
10.3 8.5 12.8 35.7 28.8 19.6 3.6 14.8 12.6 7.1 14.4 6.3 12.1 7.6 12.5 15.8 10.4100.0 48.2 51.8 7.8 32.0 48.9 11.4 31.7 41.3 27.0 39.5 14.0 28.6 17.9 63.4 31.3 32.1
100 83 124 346 280 191 35 143 122 69 140 61 118 73 122 154 101 Use Twitter to follow/post about this event 850 443 408 25 406 251 169 206 375 269 225 162 257 206 660 246 413
7.5 6.7 8.7 9.8 31.4 8.7 4.6 8.3 9.8 6.1 7.0 6.3 9.3 7.5 11.2 10.7 11.5100.0 52.1 47.9 2.9 47.7 29.5 19.9 24.2 44.1 31.6 26.4 19.1 30.2 24.3 77.6 29.0 48.6
100 89 115 130 418 115 61 110 130 81 94 83 124 99 149 142 153 Use Google+ to follow/post about this event 396 254 142 29 59 49 259 172 107 118 126 105 59 107 355 184 170
3.5 3.9 3.0 11.5 4.6 1.7 7.1 6.9 2.8 2.7 3.9 4.0 2.1 3.9 6.0 8.0 4.8100.0 64.2 35.8 7.4 14.9 12.5 65.3 43.3 27.0 29.7 31.7 26.5 14.9 27.0 89.5 46.6 42.9
100 110 86 328 130 49 201 196 80 76 112 115 61 110 172 229 136 Use Tumblr to follow/post about this event 218 127 91 91 51 76 142 76 167 51 218 76 142
1.9 1.9 1.9 7.0 1.8 2.1 3.7 1.7 5.2 2.0 3.7 3.3 4.0100.0 58.4 41.6 41.6 23.5 35.0 65.0 35.0 76.5 23.5 100.0 35.0 65.0
100 100 100 364 92 108 192 90 271 102 192 172 205127 127 51 76 51 76 76 51 127 76 51
1.1 1.9 1.8 2.1 1.3 1.7 2.4 2.0 2.2 3.3 1.4100.0 100.0 40.2 59.8 40.2 59.8 59.8 40.2 100.0 59.8 40.2
100 172 157 184 119 153 212 175 192 294 1272497 1379 1118 29 602 1044 668 154 30 644 842 981 877 581 647 393 1814 753 1061
22.1 20.9 23.7 11.5 46.6 36.0 18.2 4.8 5.2 25.8 22.0 22.3 27.5 22.3 23.6 14.2 30.8 32.7 29.6100.0 55.2 44.8 1.2 24.1 41.8 26.7 6.2 1.2 25.8 33.7 39.3 35.1 23.3 25.9 15.7 72.6 30.2 42.5
100 95 107 52 211 163 82 22 24 117 99 101 124 101 107 64 140 148 134 Check scores of other games 1844 1024 821 25 336 742 574 168 68 303 712 761 606 473 290 475 1375 496 879
16.3 15.5 17.4 9.8 26.0 25.6 15.6 5.3 12.0 12.2 18.6 17.3 19.0 18.2 10.6 17.2 23.4 21.5 24.6100.0 55.5 44.5 1.3 18.2 40.2 31.1 9.1 3.7 16.4 38.6 41.3 32.8 25.7 15.7 25.8 74.5 26.9 47.7
100 95 107 60 159 157 96 32 73 74 114 106 116 112 65 105 143 132 150 Check statistics for game attending 1552 948 604 25 356 453 477 241 30 375 571 575 615 322 296 318 1130 461 670
13.7 14.4 12.8 9.8 27.6 15.6 13.0 7.5 5.2 15.0 14.9 13.1 19.3 12.4 10.8 11.5 19.2 20.0 18.7100.0 61.1 38.9 1.6 23.0 29.2 30.8 15.5 1.9 24.2 36.8 37.1 39.6 20.7 19.1 20.5 72.8 29.7 43.2
100 105 93 71 201 114 95 55 38 110 109 95 140 90 79 84 140 146 136 Visit specific team website 1385 808 577 29 135 518 509 194 15 356 563 451 334 362 237 451 956 248 708
12.3 12.3 12.2 11.5 10.4 17.9 13.9 6.1 2.7 14.3 14.7 10.2 10.5 13.9 8.6 16.4 16.3 10.8 19.8100.0 58.3 41.7 2.1 9.7 37.4 36.7 14.0 1.1 25.7 40.6 32.6 24.2 26.2 17.1 32.6 69.0 17.9 51.1
100 100 100 94 85 146 113 50 22 116 120 84 86 114 70 133 133 88 161
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Have used for activities related to games/matches/races attending (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game attending
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Visit league website 1020 497 523 29 166 306 419 99 15 110 449 446 349 224 156 291 734 184 5509.0 7.5 11.1 11.5 12.9 10.6 11.4 3.1 2.7 4.4 11.7 10.1 10.9 8.6 5.7 10.6 12.5 8.0 15.4
100.0 48.7 51.3 2.9 16.3 30.0 41.1 9.7 1.5 10.8 44.0 43.7 34.2 21.9 15.3 28.6 72.0 18.1 53.9100 84 123 128 143 117 127 34 30 49 130 112 121 95 63 117 138 89 170
Watch video replays for game attending 1009 617 392 275 269 424 41 189 408 412 397 165 198 249 867 234 6338.9 9.4 8.3 21.3 9.3 11.6 1.3 7.6 10.6 9.4 12.5 6.3 7.2 9.0 14.7 10.2 17.7
100.0 61.2 38.8 27.2 26.7 42.1 4.1 18.7 40.4 40.9 39.4 16.3 19.6 24.7 86.0 23.2 62.8100 105 93 238 104 130 14 85 119 105 139 71 81 101 165 114 198
Read sports articles/blogs about this event 960 582 377 54 68 331 477 30 30 200 352 377 255 210 222 272 816 365 4508.5 8.8 8.0 21.3 5.3 11.4 13.0 0.9 5.2 8.0 9.2 8.6 8.0 8.1 8.1 9.9 13.9 15.9 12.6
100.0 60.7 39.3 5.6 7.1 34.5 49.7 3.1 3.1 20.9 36.7 39.3 26.6 21.9 23.1 28.4 85.0 38.1 46.9100 104 94 251 62 134 153 11 62 95 108 101 94 95 95 116 163 187 148
Order food and/or beverage at game attending 451 338 113 156 295 39 307 104 215 86 123 28 332 241 91
4.0 5.1 2.4 5.4 8.0 1.6 8.0 2.4 6.7 3.3 4.5 1.0 5.6 10.5 2.5100.0 75.0 25.0 34.6 65.4 8.8 68.2 23.1 47.6 19.0 27.2 6.2 73.7 53.6 20.1
100 129 60 135 202 40 201 59 169 82 112 25 141 263 63 Follow fantasy teams 445 339 106 25 38 97 284 38 25 225 157 135 51 50 208 398 126 272
3.9 5.1 2.2 9.8 3.0 3.4 7.8 6.7 1.0 5.9 3.6 4.2 2.0 1.8 7.6 6.8 5.5 7.6100.0 76.2 23.8 5.6 8.6 21.9 64.0 8.6 5.6 50.6 35.2 30.4 11.5 11.2 46.9 89.5 28.3 61.2
100 131 57 248 75 85 197 171 25 149 90 108 50 46 192 172 139 193 Watch live video from game attending 425 341 84 151 84 190 186 78 161 160 59 206 305 228 78
3.8 5.2 1.8 11.7 2.9 5.2 7.5 2.0 3.7 5.0 2.1 7.5 5.2 9.9 2.2100.0 80.2 19.8 35.6 19.8 44.6 43.8 18.3 38.0 37.7 13.8 48.5 71.9 53.6 18.3
100 138 47 312 77 138 198 54 97 133 57 198 138 263 58 Watch other sports live 366 154 213 29 120 217 183 107 76 160 63 36 107 332 162 170
3.2 2.3 4.5 11.5 4.1 5.9 7.4 2.8 1.7 5.0 2.4 1.3 3.9 5.6 7.0 4.8100.0 42.0 58.0 8.0 32.8 59.3 50.1 29.1 20.8 43.7 17.3 9.9 29.1 90.6 44.2 46.4
100 72 139 355 128 183 227 86 53 155 75 41 119 174 217 146 Other 126 126 62 64 126 62 64 126 62 64
1.1 2.7 4.8 2.2 2.9 1.9 2.3 2.1 2.7 1.8100.0 100.0 49.0 51.0 100.0 49.0 51.0 100.0 49.0 51.0
100 240 428 199 257 173 209 192 240 1617376 4499 2877 138 607 1529 2428 2674 502 1554 2398 2923 2111 1667 1936 1661 3394 1309 2084
65.3 68.3 61.1 54.6 47.1 52.8 66.2 83.9 88.0 62.3 62.6 66.4 66.2 64.1 70.5 60.2 57.7 56.9 58.2100.0 61.0 39.0 1.9 8.2 20.7 32.9 36.3 6.8 21.1 32.5 39.6 28.6 22.6 26.3 22.5 46.0 17.8 28.3
100 105 94 84 72 81 101 128 135 95 96 102 101 98 108 92 88 87 89
Have not used for activities related to games/matches/races attending
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 11296
100.0100.03920
34.7100.0
100 Take pictures at game attending 3318
29.4100.0
100 Total Social Media (Net) 2937
26.0100.0
1002267
20.1100.0
100 Use Instagram to follow/post about this event 1164
10.3100.0
100 Use Twitter to follow/post about this event 850
7.5100.0
100 Use Google+ to follow/post about this event 396
3.5100.0
100 Use Tumblr to follow/post about this event 218
1.9100.0
100127
1.1100.0
1002497
22.1100.0
100 Check scores of other games 1844
16.3100.0
100 Check statistics for game attending 1552
13.7100.0
100 Visit specific team website 1385
12.3100.0
100
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Have used for activities related to games/matches/races attending (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game attending
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1679 3857 1125 1521 996 1335 3314 1636 3084 1088 815 972100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
14.9 34.1 10.0 13.5 8.8 11.8 29.3 14.5 27.3 9.6 7.2 8.6912 1355 948 912 591 856 1355 741 1340 948 744 856
54.3 35.1 84.2 60.0 59.3 64.1 40.9 45.3 43.5 87.1 91.3 88.123.3 34.6 24.2 23.3 15.1 21.8 34.6 18.9 34.2 24.2 19.0 21.8157 101 243 173 171 185 118 131 125 251 263 254827 1217 848 827 506 813 1217 604 1203 848 643 797
49.3 31.6 75.3 54.4 50.8 60.9 36.7 36.9 39.0 77.9 79.0 82.124.9 36.7 25.6 24.9 15.2 24.5 36.7 18.2 36.3 25.6 19.4 24.0168 107 256 185 173 207 125 126 133 265 269 279689 952 786 689 526 633 952 480 938 786 620 694
41.0 24.7 69.8 45.3 52.8 47.4 28.7 29.3 30.4 72.2 76.1 71.423.5 32.4 26.8 23.5 17.9 21.6 32.4 16.3 31.9 26.8 21.1 23.6158 95 269 174 203 182 111 113 117 278 293 275484 657 573 484 441 469 657 276 643 573 407 522
28.8 17.0 50.9 31.8 44.3 35.1 19.8 16.9 20.8 52.6 49.9 53.821.3 29.0 25.3 21.3 19.5 20.7 29.0 12.2 28.4 25.3 17.9 23.0144 85 254 158 221 175 99 84 104 262 249 268258 333 283 258 137 258 333 140 333 283 182 283
15.4 8.6 25.1 17.0 13.8 19.3 10.0 8.6 10.8 26.0 22.3 29.122.2 28.6 24.3 22.2 11.8 22.2 28.6 12.0 28.6 24.3 15.6 24.3149 84 244 165 134 188 97 83 105 252 217 283289 362 147 289 155 289 362 165 362 147 84 147
17.2 9.4 13.0 19.0 15.5 21.6 10.9 10.1 11.7 13.5 10.3 15.134.0 42.5 17.2 34.0 18.2 34.0 42.5 19.4 42.5 17.2 9.9 17.2229 125 173 252 206 288 145 134 156 179 137 200147 113 213 147 118 105 113 113 113 213 213 172
8.7 2.9 18.9 9.7 11.8 7.9 3.4 6.9 3.7 19.6 26.2 17.737.1 28.5 53.8 37.1 29.7 26.6 28.5 28.5 28.5 53.8 53.8 43.3249 83 540 275 337 225 97 197 104 558 746 504
76 91 76 76 76 91 91 91
4.5 2.3 5.0 7.6 5.7 2.7 5.5 2.935.0 41.6 35.0 35.0 35.0 41.6 41.6 41.6235 122 260 396 296 142 287 152
76 76 76 76
4.5 5.0 7.6 5.759.8 59.8 59.8 59.8402 444 678 506618 969 737 618 393 604 969 516 954 737 603 723
36.8 25.1 65.5 40.6 39.4 45.2 29.2 31.5 30.9 67.7 74.0 74.424.8 38.8 29.5 24.8 15.7 24.2 38.8 20.7 38.2 29.5 24.2 28.9167 114 296 184 178 205 132 143 140 306 335 336576 699 660 576 417 561 699 430 684 660 494 609
34.3 18.1 58.6 37.8 41.9 42.0 21.1 26.3 22.2 60.6 60.6 62.731.2 37.9 35.8 31.2 22.6 30.4 37.9 23.3 37.1 35.8 26.8 33.0210 111 359 232 257 257 129 161 136 371 371 384512 612 597 512 412 456 612 333 597 597 502 541
30.5 15.9 53.1 33.7 41.3 34.1 18.5 20.3 19.4 54.9 61.6 55.733.0 39.4 38.5 33.0 26.5 29.4 39.4 21.4 38.5 38.5 32.3 34.9222 115 386 245 301 249 134 148 141 400 448 406487 455 482 487 338 446 455 326 455 482 411 405
29.0 11.8 42.8 32.0 34.0 33.4 13.7 19.9 14.8 44.3 50.4 41.735.2 32.9 34.8 35.2 24.4 32.2 32.9 23.5 32.9 34.8 29.7 29.2237 96 349 261 277 272 112 163 120 361 411 340
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Visit league website 10209.0
100.0100
Watch video replays for game attending 10098.9
100.0100
Read sports articles/blogs about this event 9608.5
100.0100
Order food and/or beverage at game attending 451
4.0100.0
100 Follow fantasy teams 445
3.9100.0
100 Watch live video from game attending 425
3.8100.0
100 Watch other sports live 366
3.2100.0
100 Other 126
1.1100.0
1007376
65.3100.0
100
Have not used for activities related to games/matches/races attending
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports315 249 203 315 286 273 249 166 249 203 203 162
18.8 6.5 18.1 20.7 28.7 20.5 7.5 10.2 8.1 18.7 25.0 16.730.9 24.5 19.9 30.9 28.0 26.8 24.5 16.3 24.5 19.9 19.9 15.9208 72 200 229 318 227 83 112 90 207 277 185245 345 292 245 187 245 345 287 345 292 292 256
14.6 8.9 25.9 16.1 18.8 18.4 10.4 17.6 11.2 26.8 35.8 26.324.3 34.2 28.9 24.3 18.6 24.3 34.2 28.5 34.2 28.9 28.9 25.4163 100 290 180 211 206 116 196 125 300 401 295424 312 280 424 352 409 312 269 297 280 280 230
25.2 8.1 24.9 27.9 35.3 30.6 9.4 16.5 9.6 25.7 34.4 23.744.2 32.5 29.2 44.2 36.7 42.6 32.5 28.0 31.0 29.2 29.2 24.0297 95 293 328 416 361 111 194 113 303 405 279119 92 84 119 76 119 92 50 92 84 84 84
7.1 2.4 7.5 7.8 7.6 8.9 2.8 3.0 3.0 7.7 10.3 8.626.3 20.4 18.6 26.3 16.9 26.3 20.4 11.0 20.4 18.6 18.6 18.6177 60 187 195 192 223 70 76 75 193 258 216196 120 144 196 157 196 120 120 120 144 106 144
11.6 3.1 12.8 12.9 15.8 14.6 3.6 7.3 3.9 13.3 13.0 14.844.0 27.0 32.4 44.0 35.4 44.0 27.0 27.0 27.0 32.4 23.8 32.4296 79 326 327 401 372 92 187 99 337 331 377119 49 144 119 119 119 49 49 49 144 144 1087.1 1.3 12.8 7.8 12.0 8.9 1.5 3.0 1.6 13.2 17.7 11.1
28.1 11.6 33.9 28.1 28.1 28.1 11.6 11.6 11.6 33.9 33.9 25.5189 34 341 209 318 238 40 80 43 352 470 296142 149 149 142 112 142 149 149 149 149 149 1498.4 3.9 13.2 9.3 11.3 10.6 4.5 9.1 4.8 13.7 18.3 15.3
38.6 40.7 40.7 38.6 30.7 38.6 40.7 40.7 40.7 40.7 40.7 40.7260 119 408 287 348 327 139 281 149 422 564 473
767 2502 177 609 406 479 1959 894 1743 141 71 115
45.7 64.9 15.8 40.0 40.7 35.9 59.1 54.7 56.5 12.9 8.7 11.910.4 33.9 2.4 8.3 5.5 6.5 26.6 12.1 23.6 1.9 1.0 1.6
70 99 24 61 62 55 91 84 87 20 13 18
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 11296
100.0100.03920
34.7100.0
100 Take pictures at game attending 3318
29.4100.0
100 Total Social Media (Net) 2937
26.0100.0
1002267
20.1100.0
100 Use Instagram to follow/post about this event 1164
10.3100.0
100 Use Twitter to follow/post about this event 850
7.5100.0
100 Use Google+ to follow/post about this event 396
3.5100.0
100 Use Tumblr to follow/post about this event 218
1.9100.0
100127
1.1100.0
1002497
22.1100.0
100 Check scores of other games 1844
16.3100.0
100 Check statistics for game attending 1552
13.7100.0
100 Visit specific team website 1385
12.3100.0
100
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Have used for activities related to games/matches/races attending (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game attending
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet11296 6340 3278 1679 8111 7930 1028 3044 3857 1567 441 1125 1039 892 653 511 9513 4874 8806100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.1 29.0 14.9 100.0 97.8 12.7 37.5 47.6 19.3 5.4 13.9 12.8 11.0 8.1 6.3 84.2 43.2 78.03920 1841 1167 912 3128 3053 497 1200 1355 1266 318 948 738 845 607 463 3920 2377 3828
34.7 29.0 35.6 54.3 38.6 38.5 48.4 39.4 35.1 80.8 72.1 84.2 71.1 94.7 93.0 90.8 41.2 48.8 43.5100.0 47.0 29.8 23.3 100.0 97.6 15.9 38.4 43.3 40.5 10.2 30.3 23.6 27.0 19.4 14.8 100.0 60.6 97.7
100 84 103 157 111 111 139 114 101 233 208 243 205 273 268 262 119 141 1253318 1457 1034 827 2645 2611 311 1082 1217 1166 318 848 638 845 607 463 3318 1942 326729.4 23.0 31.5 49.3 32.6 32.9 30.2 35.6 31.6 74.4 72.1 75.3 61.4 94.7 93.0 90.8 34.9 39.8 37.1
100.0 43.9 31.2 24.9 100.0 98.7 11.8 40.9 46.0 44.1 12.0 32.0 24.1 31.9 23.0 17.5 100.0 58.5 98.5100 78 107 168 111 112 103 121 107 253 246 256 209 322 317 309 119 136 126
2937 1394 854 689 2367 2291 333 1006 952 1057 271 786 631 721 483 426 2937 1842 284526.0 22.0 26.1 41.0 29.2 28.9 32.4 33.1 24.7 67.5 61.5 69.8 60.8 80.8 74.0 83.4 30.9 37.8 32.3
100.0 47.5 29.1 23.5 100.0 96.8 14.1 42.5 40.2 44.7 11.5 33.2 26.7 30.5 20.4 18.0 100.0 62.7 96.9100 85 100 158 112 111 124 127 95 260 237 269 234 311 285 321 119 145 124
2267 1232 552 484 1728 1694 205 831 657 662 89 573 390 518 343 313 2267 1362 2217
20.1 19.4 16.8 28.8 21.3 21.4 19.9 27.3 17.0 42.2 20.2 50.9 37.5 58.0 52.6 61.3 23.8 27.9 25.2100.0 54.3 24.3 21.3 100.0 98.0 11.9 48.1 38.0 38.3 5.2 33.1 22.6 30.0 19.9 18.1 100.0 60.1 97.8
100 97 84 144 106 106 99 136 85 210 101 254 187 289 262 305 119 139 1251164 441 465 258 810 810 128 349 333 465 182 283 263 203 203 63 1164 727 1164
10.3 7.0 14.2 15.4 10.0 10.2 12.4 11.5 8.6 29.7 41.3 25.1 25.3 22.7 31.0 12.3 12.2 14.9 13.2100.0 37.8 40.0 22.2 100.0 100.0 15.8 43.2 41.1 57.4 22.5 34.9 32.4 25.0 25.0 7.7 100.0 62.5 100.0
100 67 138 149 97 99 121 111 84 288 401 244 245 220 301 119 119 145 128850 370 191 289 733 733 372 362 329 182 147 141 237 237 112 850 621 850
7.5 5.8 5.8 17.2 9.0 9.2 12.2 9.4 21.0 41.3 13.0 13.6 26.6 36.3 22.0 8.9 12.7 9.7100.0 43.5 22.5 34.0 100.0 100.0 50.7 49.3 44.8 24.9 20.0 19.3 32.3 32.3 15.3 100.0 73.0 100.0
100 78 78 229 120 123 162 125 279 549 173 181 353 482 292 119 169 128396 141 108 147 320 278 136 29 113 213 213 100 113 49 63 396 367 355
3.5 2.2 3.3 8.7 3.9 3.5 13.3 1.0 2.9 13.6 18.9 9.7 12.6 7.6 12.4 4.2 7.5 4.0100.0 35.6 27.3 37.1 100.0 87.0 42.7 9.1 35.3 66.6 66.6 31.4 35.3 15.5 19.8 100.0 92.6 89.5
100 63 94 249 112 100 379 27 83 388 540 275 360 216 354 119 215 115218 142 76 142 142 51 91 91 91 91 91 218 218 218
1.9 4.3 4.5 1.7 1.8 1.7 2.3 5.8 20.5 10.1 13.9 2.3 4.5 2.5100.0 65.0 35.0 100.0 100.0 36.1 63.9 63.9 63.9 63.9 63.9 100.0 100.0 100.0
100 224 235 91 93 87 122 300 1064 526 719 119 232 128127 51 76 51 51 51 127 127 127
1.1 1.6 4.5 0.6 0.6 1.7 1.3 2.6 1.4100.0 40.2 59.8 100.0 100.0 100.0 100.0 100.0 100.0
100 139 402 56 57 149 119 232 1282497 935 944 618 2025 1991 128 894 969 1009 271 737 544 746 572 400 2497 1610 2482
22.1 14.7 28.8 36.8 25.0 25.1 12.4 29.4 25.1 64.4 61.5 65.5 52.4 83.6 87.5 78.4 26.2 33.0 28.2100.0 37.4 37.8 24.8 100.0 98.3 6.3 44.2 47.8 49.8 13.4 36.4 26.9 36.8 28.2 19.8 100.0 64.5 99.4
100 67 130 167 113 114 56 133 114 291 278 296 237 378 396 354 119 149 1281844 533 735 576 1589 1555 264 591 699 839 180 660 461 695 521 400 1844 1228 179416.3 8.4 22.4 34.3 19.6 19.6 25.7 19.4 18.1 53.6 40.7 58.6 44.4 77.9 79.7 78.4 19.4 25.2 20.4
100.0 28.9 39.9 31.2 100.0 97.8 16.6 37.2 44.0 52.8 11.3 41.5 29.0 43.8 32.8 25.2 100.0 66.6 97.3100 52 137 210 120 120 157 119 111 328 250 359 272 477 488 480 119 154 125
1552 402 638 512 1432 1391 264 515 612 777 180 597 399 603 429 378 1552 1084 149613.7 6.3 19.5 30.5 17.7 17.5 25.7 16.9 15.9 49.6 40.7 53.1 38.4 67.6 65.6 74.0 16.3 22.2 17.0
100.0 25.9 41.1 33.0 100.0 97.1 18.4 36.0 42.7 54.3 12.6 41.7 27.9 42.1 29.9 26.4 100.0 69.9 96.4100 46 142 222 129 128 187 123 115 361 297 386 280 492 478 539 119 162 124
1385 640 257 487 1048 972 136 381 455 571 89 482 318 433 247 277 1385 1125 130712.3 10.1 7.8 29.0 12.9 12.3 13.3 12.5 11.8 36.5 20.2 42.8 30.6 48.5 37.8 54.2 14.6 23.1 14.8
100.0 46.2 18.6 35.2 100.0 92.8 13.0 36.3 43.4 54.5 8.5 46.0 30.3 41.3 23.6 26.4 100.0 81.2 94.4100 82 64 237 105 100 108 102 96 298 165 349 249 396 309 442 119 188 121
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Visit league website 10209.0
100.0100
Watch video replays for game attending 10098.9
100.0100
Read sports articles/blogs about this event 9608.5
100.0100
Order food and/or beverage at game attending 451
4.0100.0
100 Follow fantasy teams 445
3.9100.0
100 Watch live video from game attending 425
3.8100.0
100 Watch other sports live 366
3.2100.0
100 Other 126
1.1100.0
1007376
65.3100.0
100
Have not used for activities related to games/matches/races attending
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
1020 321 385 315 766 690 124 316 249 430 226 203 198 342 253 181 1020 908 9799.0 5.1 11.7 18.8 9.4 8.7 12.1 10.4 6.5 27.4 51.3 18.1 19.1 38.3 38.7 35.4 10.7 18.6 11.1
100.0 31.4 37.7 30.9 100.0 90.1 16.2 41.3 32.6 56.1 29.6 26.6 25.9 44.6 33.0 23.6 100.0 89.0 95.9100 56 130 208 105 96 134 115 72 304 568 200 212 424 428 392 119 206 123
1009 364 400 245 771 771 136 290 345 471 180 292 242 413 323 237 1009 855 9738.9 5.7 12.2 14.6 9.5 9.7 13.3 9.5 8.9 30.1 40.7 25.9 23.3 46.2 49.5 46.4 10.6 17.5 11.1
100.0 36.1 39.6 24.3 100.0 100.0 17.7 37.6 44.7 61.1 23.3 37.8 31.4 53.5 41.9 30.7 100.0 84.8 96.5100 64 137 163 106 109 149 107 100 337 456 290 261 518 554 519 119 196 124960 358 178 424 800 800 78 411 312 369 89 280 152 369 165 270 960 827 9098.5 5.6 5.4 25.2 9.9 10.1 7.6 13.5 8.1 23.6 20.2 24.9 14.6 41.4 25.2 52.8 10.1 17.0 10.3
100.0 37.3 18.6 44.2 100.0 100.0 9.7 51.4 38.9 46.2 11.1 35.0 19.0 46.2 20.6 33.7 100.0 86.2 94.8100 66 64 297 116 119 89 159 95 278 238 293 172 487 297 622 119 200 122451 204 129 119 245 211 119 92 84 84 84 84 84 50 451 285 451
4.0 3.2 3.9 7.1 3.0 2.7 3.9 2.4 5.4 7.5 8.1 9.4 12.8 9.7 4.7 5.8 5.1100.0 45.1 28.5 26.3 100.0 86.0 48.4 37.6 34.3 34.3 34.3 34.3 34.3 20.2 100.0 63.1 100.0
100 80 98 177 76 67 98 60 134 187 202 236 322 243 119 146 128445 102 147 196 368 368 124 124 120 191 47 144 157 106 106 72 445 406 4453.9 1.6 4.5 11.6 4.5 4.6 12.1 4.1 3.1 12.2 10.6 12.8 15.1 11.9 16.2 14.0 4.7 8.3 5.0
100.0 22.8 33.2 44.0 100.0 100.0 33.7 33.6 32.6 51.8 12.7 39.2 42.5 28.8 28.8 19.4 100.0 91.4 100.0100 41 114 296 115 118 307 103 79 310 269 326 383 302 412 356 119 212 128425 163 143 119 349 349 136 163 49 144 144 95 85 85 425 425 3893.8 2.6 4.4 7.1 4.3 4.4 13.3 5.3 1.3 9.2 12.8 9.1 9.6 13.1 4.5 8.7 4.4
100.0 38.3 33.6 28.1 100.0 100.0 39.2 46.7 14.2 41.3 41.3 27.1 24.5 24.5 100.0 100.0 91.6100 68 116 189 114 117 353 142 34 245 341 242 254 347 119 232 117366 141 84 142 290 290 78 64 149 149 149 149 86 63 366 337 3663.2 2.2 2.6 8.4 3.6 3.7 7.6 2.1 3.9 9.5 13.2 16.7 13.1 12.4 3.9 6.9 4.2
100.0 38.5 22.9 38.6 100.0 100.0 26.7 21.9 51.3 51.3 51.3 51.3 29.5 21.8 100.0 92.0 100.0100 69 79 260 110 113 233 64 119 293 408 515 405 382 119 213 128126 64 62 62 62 62 126 64 1261.1 1.0 1.9 0.8 0.8 2.0 1.3 1.3 1.4
100.0 51.0 49.0 100.0 100.0 100.0 100.0 51.0 100.0100 91 169 68 70 182 119 118 128
7376 4499 2110 767 4982 4877 531 1844 2502 301 123 177 301 47 46 47 5593 2497 4977
65.3 71.0 64.4 45.7 61.4 61.5 51.6 60.6 64.9 19.2 27.9 15.8 28.9 5.3 7.0 9.2 58.8 51.2 56.5100.0 61.0 28.6 10.4 100.0 97.9 10.7 37.0 50.2 6.0 2.5 3.6 6.0 0.9 0.9 0.9 75.8 33.9 67.5
100 109 99 70 94 94 79 93 99 29 43 24 44 8 11 14 90 78 87
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 11296
100.0100.03920
34.7100.0
100 Take pictures at game attending 3318
29.4100.0
100 Total Social Media (Net) 2937
26.0100.0
1002267
20.1100.0
100 Use Instagram to follow/post about this event 1164
10.3100.0
100 Use Twitter to follow/post about this event 850
7.5100.0
100 Use Google+ to follow/post about this event 396
3.5100.0
100 Use Tumblr to follow/post about this event 218
1.9100.0
100127
1.1100.0
1002497
22.1100.0
100 Check scores of other games 1844
16.3100.0
100 Check statistics for game attending 1552
13.7100.0
100 Visit specific team website 1385
12.3100.0
100
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Have used for activities related to games/matches/races attending (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game attending
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year4030 1308 2722 856 499 619 749 8475 4135 4340 1291 773 1220 1055 864 3085
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.035.7 11.6 24.1 7.6 4.4 5.5 6.6 75.0 36.6 38.4 11.4 6.8 10.8 9.3 7.6 27.3
1909 395 1514 585 290 280 358 3306 1048 2259 805 515 408 529 380 1145
47.4 30.2 55.6 68.4 58.2 45.3 47.8 39.0 25.3 52.0 62.4 66.7 33.5 50.1 43.9 37.148.7 10.1 38.6 14.9 7.4 7.1 9.1 84.3 26.7 57.6 20.5 13.1 10.4 13.5 9.7 29.2136 87 160 197 168 130 138 112 73 150 180 192 96 145 127 107
1690 395 1296 544 247 221 283 2745 696 2049 805 442 307 495 306 88641.9 30.2 47.6 63.6 49.6 35.8 37.8 32.4 16.8 47.2 62.4 57.2 25.1 46.9 35.5 28.750.9 11.9 39.1 16.4 7.4 6.7 8.5 82.7 21.0 61.8 24.3 13.3 9.2 14.9 9.2 26.7143 103 162 216 169 122 129 110 57 161 212 195 86 160 121 98
1734 294 1440 585 244 280 331 2752 735 2016 805 442 408 360 205 94343.0 22.5 52.9 68.4 48.8 45.3 44.2 32.5 17.8 46.5 62.4 57.2 33.5 34.1 23.8 30.659.0 10.0 49.0 19.9 8.3 9.5 11.3 93.7 25.0 68.7 27.4 15.1 13.9 12.3 7.0 32.1165 86 203 263 188 174 170 125 68 179 240 220 129 131 91 118
1156 225 932 336 200 191 204 2243 575 1668 624 442 307 295 142 703
28.7 17.2 34.2 39.2 40.2 30.9 27.3 26.5 13.9 38.4 48.4 57.2 25.1 28.0 16.4 22.851.0 9.9 41.1 14.8 8.8 8.4 9.0 98.9 25.4 73.6 27.5 19.5 13.5 13.0 6.3 31.0143 86 171 195 200 154 136 132 69 192 241 285 125 139 82 114851 159 693 271 125 132 164 1044 324 720 295 108 160 157 108 297
21.1 12.1 25.4 31.7 25.0 21.4 22.0 12.3 7.8 16.6 22.9 13.9 13.1 14.9 12.5 9.673.1 13.6 59.5 23.3 10.7 11.4 14.1 89.7 27.8 61.9 25.4 9.2 13.8 13.5 9.2 25.5205 118 247 308 243 207 213 120 76 161 222 135 127 145 121 94850 850 422 127 157 144 760 92 668 289 148 135 96 51 323
21.1 31.2 49.4 25.4 25.3 19.3 9.0 2.2 15.4 22.4 19.2 11.1 9.1 5.9 10.5100.0 100.0 49.7 14.9 18.4 17.0 89.3 10.8 78.6 34.0 17.4 15.9 11.2 6.0 38.0
280 415 656 338 336 256 119 29 204 298 255 147 120 79 139100 100 41 59 325 325 139 136 49 63 122
2.5 3.7 4.8 9.5 3.8 7.5 10.8 11.2 4.7 7.3 4.025.3 25.3 10.5 14.9 82.2 82.2 35.2 34.5 12.5 16.0 30.8
71 105 138 271 110 214 308 319 134 209 113142 142 91 51 127 127 76 51 51 51
3.5 5.2 10.6 10.3 1.5 2.9 5.9 6.6 5.9 1.765.0 65.0 41.6 23.5 58.4 58.4 35.0 23.5 23.5 23.5182 270 548 532 78 152 306 343 307 86
51 51 51 127 127 76 51 51 51
1.3 1.9 10.3 1.5 2.9 5.9 6.6 5.9 1.740.2 40.2 40.2 100.0 100.0 59.8 40.2 40.2 40.2113 167 910 133 260 523 587 526 147
1294 69 1225 448 200 280 296 2084 551 1533 647 402 191 293 243 783
32.1 5.3 45.0 52.4 40.2 45.3 39.6 24.6 13.3 35.3 50.1 52.0 15.6 27.8 28.1 25.451.8 2.8 49.1 18.0 8.0 11.2 11.9 83.5 22.1 61.4 25.9 16.1 7.6 11.8 9.7 31.3145 24 204 237 182 205 179 111 60 160 227 235 71 126 127 115960 206 754 381 157 99 117 1458 257 1201 442 346 113 300 148 439
23.8 15.7 27.7 44.5 31.6 15.9 15.6 17.2 6.2 27.7 34.3 44.7 9.3 28.4 17.1 14.252.0 11.2 40.9 20.6 8.5 5.4 6.3 79.1 13.9 65.1 24.0 18.7 6.2 16.2 8.0 23.8146 96 170 273 193 98 96 105 38 170 210 274 57 174 105 87786 786 465 157 59 105 1263 281 982 442 206 179 155 51 541
19.5 28.9 54.3 31.6 9.5 14.0 14.9 6.8 22.6 34.3 26.6 14.7 14.6 5.9 17.550.7 50.7 30.0 10.1 3.8 6.8 81.4 18.1 63.3 28.5 13.3 11.5 10.0 3.3 34.8142 210 395 230 69 102 109 50 165 249 194 107 107 43 128473 36 438 127 158 153 1155 172 983 379 187 212 205 160 243
11.7 2.7 16.1 14.9 25.4 20.4 13.6 4.2 22.6 29.4 24.1 17.4 19.4 18.5 7.934.2 2.6 31.6 9.2 11.4 11.0 83.4 12.4 71.0 27.4 13.5 15.3 14.8 11.5 17.5
96 22 131 121 208 166 111 34 185 240 197 142 158 151 64
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL
Visit league website 10209.0
100.0100
Watch video replays for game attending 10098.9
100.0100
Read sports articles/blogs about this event 9608.5
100.0100
Order food and/or beverage at game attending 451
4.0100.0
100 Follow fantasy teams 445
3.9100.0
100 Watch live video from game attending 425
3.8100.0
100 Watch other sports live 366
3.2100.0
100 Other 126
1.1100.0
1007376
65.3100.0
100
Have not used for activities related to games/matches/races attending
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.464 464 218 47 129 71 690 34 655 238 154 118 146 34 58
11.5 17.1 25.5 9.4 20.9 9.4 8.1 0.8 15.1 18.4 19.9 9.7 13.8 4.0 1.945.5 45.5 21.4 4.6 12.7 6.9 67.6 3.4 64.2 23.3 15.1 11.6 14.3 3.4 5.7128 189 282 104 231 104 90 9 167 204 220 107 153 44 21348 36 313 140 172 839 839 241 285 222 90 56 2458.6 2.7 11.5 16.4 27.9 9.9 19.3 18.7 36.9 18.2 8.6 6.5 8.0
34.5 3.5 31.0 13.9 17.1 83.1 83.1 23.9 28.3 22.0 9.0 5.6 24.397 31 129 183 312 111 216 209 413 203 96 73 89
479 36 443 249 84 30 80 915 80 835 346 173 156 160 114 35511.9 2.7 16.3 29.1 16.8 4.9 10.7 10.8 1.9 19.2 26.8 22.4 12.8 15.1 13.3 11.549.9 3.7 46.2 26.0 8.7 3.2 8.3 95.4 8.4 87.0 36.1 18.0 16.2 16.6 11.9 37.0140 32 192 343 198 58 126 127 23 226 316 263 150 178 156 135178 178 92 51 34 451 62 389 165 181 42 215 335
4.4 6.5 10.8 10.3 5.6 5.3 1.5 9.0 12.8 23.4 3.5 24.9 10.939.4 39.4 20.4 11.4 7.6 100.0 13.8 86.2 36.6 40.1 9.4 47.7 74.4110 163 269 257 139 133 38 224 321 586 87 624 272245 38 207 109 98 352 352 185 51 78 38 51 1256.1 2.9 7.6 12.7 19.6 4.2 8.1 14.3 6.6 6.4 3.6 5.9 4.0
55.1 8.6 46.5 24.4 22.0 79.2 79.2 41.6 11.5 17.5 8.6 11.5 28.0154 74 193 323 499 106 206 364 168 162 92 151 103221 36 186 43 108 34 425 425 76 265 84 1085.5 2.7 6.8 8.6 17.5 4.6 5.0 9.8 5.9 21.7 8.0 3.5
52.1 8.4 43.7 10.2 25.4 8.1 100.0 100.0 17.9 62.3 19.8 25.4146 73 181 230 464 122 133 260 157 577 211 93
71 71 36 34 337 337 176 78 84 63 631.8 2.6 4.2 4.6 4.0 7.8 13.6 6.4 8.0 7.3 2.1
19.3 19.3 9.9 9.4 92.0 92.0 48.0 21.2 22.9 17.3 17.354 80 131 142 123 240 420 196 245 226 6364 64 64 126 62 64 64
1.6 2.4 10.4 1.5 1.5 1.5 8.351.0 51.0 51.0 100.0 49.0 51.0 51.0143 212 932 133 134 133 746
2122 913 1209 270 208 339 391 5169 3087 2081 486 258 812 526 484 1939
52.6 69.8 44.4 31.6 41.8 54.7 52.2 61.0 74.7 48.0 37.6 33.3 66.5 49.9 56.1 62.928.8 12.4 16.4 3.7 2.8 4.6 5.3 70.1 41.9 28.2 6.6 3.5 11.0 7.1 6.6 26.3
81 107 68 48 64 84 80 93 114 73 58 51 102 76 86 96
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 48683 29543 19141 2492 5999 10137 12544 17511 6148 9849 16881 15805 12429 12998 13650 9606 10780 5107 5673
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 60.7 39.3 5.1 12.3 20.8 25.8 36.0 12.6 20.2 34.7 32.5 25.5 26.7 28.0 19.7 22.1 10.5 11.78424 5003 3421 457 1782 2750 1887 1548 804 2256 2691 2673 2512 2609 1786 1517 4457 1899 2558
17.3 16.9 17.9 18.3 29.7 27.1 15.0 8.8 13.1 22.9 15.9 16.9 20.2 20.1 13.1 15.8 41.3 37.2 45.1100.0 59.4 40.6 5.4 21.2 32.6 22.4 18.4 9.5 26.8 31.9 31.7 29.8 31.0 21.2 18.0 52.9 22.5 30.4
100 98 103 106 172 157 87 51 76 132 92 98 117 116 76 91 239 215 261 Total Social Media (Net) 5724 3282 2442 305 1362 1921 1256 879 636 1370 2105 1612 1559 1812 1211 1142 3505 1515 1991
11.8 11.1 12.8 12.3 22.7 19.0 10.0 5.0 10.4 13.9 12.5 10.2 12.5 13.9 8.9 11.9 32.5 29.7 35.1100.0 57.3 42.7 5.3 23.8 33.6 21.9 15.4 11.1 23.9 36.8 28.2 27.2 31.7 21.2 20.0 61.2 26.5 34.8
100 94 109 104 193 161 85 43 88 118 106 87 107 119 75 101 277 252 2983130 1785 1346 658 1406 657 409 520 1134 1015 460 963 1021 576 571 1863 945 918
6.4 6.0 7.0 11.0 13.9 5.2 2.3 8.5 11.5 6.0 2.9 7.7 7.9 4.2 5.9 17.3 18.5 16.2100.0 57.0 43.0 21.0 44.9 21.0 13.1 16.6 36.2 32.4 14.7 30.8 32.6 18.4 18.3 59.5 30.2 29.3
100 94 109 171 216 81 36 132 179 94 45 120 122 66 93 269 288 252 Use Twitter to follow/post about this event 1969 1145 824 252 524 650 398 145 258 294 887 530 558 647 431 332 1246 635 611
4.0 3.9 4.3 10.1 8.7 6.4 3.2 0.8 4.2 3.0 5.3 3.4 4.5 5.0 3.2 3.5 11.6 12.4 10.8100.0 58.2 41.8 12.8 26.6 33.0 20.2 7.4 13.1 14.9 45.0 26.9 28.4 32.9 21.9 16.9 63.3 32.3 31.0
100 96 106 250 216 159 78 20 104 74 130 83 111 123 78 86 286 308 266 Watch sports related video on YouTube 1942 1114 828 54 415 528 713 232 225 187 947 584 498 321 502 621 1187 539 649
4.0 3.8 4.3 2.2 6.9 5.2 5.7 1.3 3.7 1.9 5.6 3.7 4.0 2.5 3.7 6.5 11.0 10.5 11.4100.0 57.4 42.6 2.8 21.4 27.2 36.7 12.0 11.6 9.6 48.8 30.1 25.6 16.5 25.9 32.0 61.1 27.7 33.4
100 95 108 54 173 130 143 33 92 48 141 93 100 62 92 162 276 264 287 Use Instagram to follow/post about this event 1100 394 706 29 339 663 50 19 192 303 502 102 472 356 144 129 742 283 459
2.3 1.3 3.7 1.2 5.7 6.5 0.4 0.1 3.1 3.1 3.0 0.6 3.8 2.7 1.1 1.3 6.9 5.5 8.1100.0 35.9 64.1 2.6 30.8 60.3 4.5 1.7 17.5 27.6 45.7 9.3 42.9 32.3 13.1 11.7 67.4 25.7 41.8
100 59 163 52 250 290 18 5 138 136 132 29 168 121 47 59 305 245 358 Use Google+ to follow/post about this event 1012 564 448 139 61 35 360 417 93 181 213 526 167 314 159 372 873 322 551
2.1 1.9 2.3 5.6 1.0 0.3 2.9 2.4 1.5 1.8 1.3 3.3 1.3 2.4 1.2 3.9 8.1 6.3 9.7100.0 55.7 44.3 13.8 6.0 3.4 35.6 41.2 9.2 17.8 21.0 52.0 16.5 31.1 15.7 36.7 86.2 31.8 54.4
100 92 113 269 49 16 138 115 73 88 61 160 65 116 56 186 389 303 467686 498 189 183 369 116 19 163 32 340 151 276 109 108 193 509 169 340
1.4 1.7 1.0 3.0 3.6 0.9 0.1 2.7 0.3 2.0 1.0 2.2 0.8 0.8 2.0 4.7 3.3 6.0100.0 72.5 27.5 26.6 53.8 16.9 2.7 23.8 4.7 49.6 21.9 40.3 15.9 15.8 28.1 74.2 24.7 49.6
100 119 70 216 258 66 8 189 23 143 68 158 59 56 142 335 235 425 Use Tumblr to follow/post about this event 666 449 217 314 174 142 36 50 198 230 188 125 136 138 266 451 259 191
1.4 1.5 1.1 5.2 1.7 1.1 0.2 0.8 2.0 1.4 1.2 1.0 1.0 1.0 2.8 4.2 5.1 3.4100.0 67.5 32.5 47.2 26.1 21.3 5.4 7.5 29.8 34.6 28.2 18.8 20.5 20.8 40.0 67.7 38.9 28.7
100 111 83 383 125 83 15 59 147 100 87 74 77 74 203 306 371 247 Check scores of other games 5112 3211 1901 205 899 1484 1287 1238 512 1326 1625 1649 1534 1804 839 934 2813 935 1878
10.5 10.9 9.9 8.2 15.0 14.6 10.3 7.1 8.3 13.5 9.6 10.4 12.3 13.9 6.1 9.7 26.1 18.3 33.1100.0 62.8 37.2 4.0 17.6 29.0 25.2 24.2 10.0 25.9 31.8 32.2 30.0 35.3 16.4 18.3 55.0 18.3 36.7
100 104 95 79 143 139 98 67 79 128 92 99 118 132 59 93 248 174 3154299 2347 1952 92 904 1753 778 773 501 1071 1686 1040 1032 1514 1046 707 2802 997 1805
8.8 7.9 10.2 3.7 15.1 17.3 6.2 4.4 8.2 10.9 10.0 6.6 8.3 11.6 7.7 7.4 26.0 19.5 31.8100.0 54.6 45.4 2.1 21.0 40.8 18.1 18.0 11.7 24.9 39.2 24.2 24.0 35.2 24.3 16.5 65.2 23.2 42.0
100 90 116 42 171 196 70 50 92 123 113 75 94 132 87 83 294 221 360 Visit specific team website 3744 2140 1604 139 653 1038 1002 913 388 785 1156 1416 1039 1371 552 782 2384 850 1535
7.7 7.2 8.4 5.6 10.9 10.2 8.0 5.2 6.3 8.0 6.8 9.0 8.4 10.6 4.0 8.1 22.1 16.6 27.0100.0 57.2 42.8 3.7 17.4 27.7 26.8 24.4 10.4 21.0 30.9 37.8 27.7 36.6 14.8 20.9 63.7 22.7 41.0
100 94 109 73 141 133 104 68 82 104 89 116 109 137 53 106 288 216 352 Read sports articles/blogs about this event 3293 1963 1330 63 719 868 965 677 547 654 898 1194 764 993 823 712 1921 824 1097
6.8 6.6 6.9 2.5 12.0 8.6 7.7 3.9 8.9 6.6 5.3 7.6 6.1 7.6 6.0 7.4 17.8 16.1 19.3100.0 59.6 40.4 1.9 21.8 26.4 29.3 20.6 16.6 19.9 27.3 36.3 23.2 30.2 25.0 21.6 58.3 25.0 33.3
100 98 103 37 177 127 114 57 131 98 79 112 91 113 89 110 263 238 286
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Have used for activities related to games/matches/races watching (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game watching
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Visit league website 3069 1627 1442 193 486 801 809 780 333 658 1166 912 842 1117 415 694 1968 638 13306.3 5.5 7.5 7.7 8.1 7.9 6.5 4.5 5.4 6.7 6.9 5.8 6.8 8.6 3.0 7.2 18.3 12.5 23.4
100.0 53.0 47.0 6.3 15.8 26.1 26.4 25.4 10.8 21.4 38.0 29.7 27.5 36.4 13.5 22.6 64.1 20.8 43.3100 87 119 123 128 125 102 71 86 106 110 92 108 136 48 115 290 198 372
1526 974 552 63 222 524 410 307 228 361 486 450 575 208 330 412 1126 436 691
3.1 3.3 2.9 2.5 3.7 5.2 3.3 1.8 3.7 3.7 2.9 2.8 4.6 1.6 2.4 4.3 10.4 8.5 12.2100.0 63.8 36.2 4.1 14.5 34.3 26.8 20.2 15.0 23.7 31.9 29.5 37.7 13.6 21.7 27.0 73.8 28.6 45.3
100 105 92 81 118 165 104 56 118 117 92 91 148 51 77 137 333 272 388 Follow fantasy teams 1101 813 288 202 151 338 395 14 76 30 366 628 399 319 90 293 703 414 289
2.3 2.8 1.5 8.1 2.5 3.3 3.2 0.1 1.2 0.3 2.2 4.0 3.2 2.5 0.7 3.0 6.5 8.1 5.1100.0 73.9 26.1 18.4 13.7 30.7 35.9 1.3 6.9 2.8 33.3 57.1 36.3 29.0 8.1 26.6 63.9 37.6 26.3
100 122 66 359 111 148 139 4 54 14 96 176 142 109 29 135 288 358 226 Buy sports logo apparel 1097 560 538 202 402 295 50 149 147 147 383 421 245 442 115 295 1048 462 586
2.3 1.9 2.8 8.1 6.7 2.9 0.4 0.8 2.4 1.5 2.3 2.7 2.0 3.4 0.8 3.1 9.7 9.0 10.3100.0 51.0 49.0 18.4 36.7 26.9 4.5 13.5 13.4 13.4 34.9 38.3 22.3 40.3 10.5 26.9 95.5 42.1 53.4
100 84 125 360 298 129 18 38 106 66 101 118 87 151 37 136 431 401 458 Watch other sports live 1078 669 409 29 318 224 247 261 278 224 226 350 345 89 286 358 745 346 400
2.2 2.3 2.1 1.2 5.3 2.2 2.0 1.5 4.5 2.3 1.3 2.2 2.8 0.7 2.1 3.7 6.9 6.8 7.0100.0 62.1 37.9 2.7 29.5 20.8 22.9 24.2 25.7 20.8 21.0 32.5 32.0 8.3 26.5 33.2 69.1 32.1 37.1
100 102 96 53 239 100 89 67 204 103 61 100 125 31 95 168 312 306 318 Buy tickets to other games 574 189 386 25 166 333 50 77 97 345 55 180 107 99 189 524 200 324
1.2 0.6 2.0 1.0 2.8 3.3 0.3 1.3 1.0 2.0 0.3 1.4 0.8 0.7 2.0 4.9 3.9 5.7100.0 32.9 67.1 4.3 29.0 58.0 8.7 13.4 16.8 60.2 9.6 31.3 18.7 17.2 32.9 91.3 34.8 56.5
100 54 171 84 235 278 24 106 83 174 30 123 70 61 167 412 332 485 Watch other sports on demand 501 271 230 70 199 198 33 83 192 202 24 207 113 107 74 185 97 88
1.0 0.9 1.2 1.2 2.0 1.6 0.2 1.3 2.0 1.2 0.2 1.7 0.9 0.8 0.8 1.7 1.9 1.6100.0 54.0 46.0 14.1 39.8 39.5 6.6 16.5 38.4 40.3 4.8 41.4 22.5 21.4 14.7 36.9 19.4 17.6
100 89 117 114 191 153 18 131 190 116 15 162 84 76 74 167 184 151 Buy sports footwear 437 180 257 25 135 93 184 50 138 133 116 59 43 56 279 359 36 324
0.9 0.6 1.3 1.0 1.3 0.7 1.1 0.8 1.4 0.8 0.7 0.5 0.3 0.4 2.9 3.3 0.7 5.7100.0 41.1 58.9 5.7 30.9 21.3 42.1 11.4 31.6 30.4 26.6 13.5 9.9 12.8 63.7 82.2 8.2 74.1
100 68 150 110 149 83 117 90 156 88 82 53 37 46 323 371 78 635 Other 246 195 50 89 69 37 50 105 89 16 36 50 126 69 53 53
0.5 0.7 0.3 3.6 1.2 0.3 0.3 1.7 0.9 0.1 0.2 0.4 1.0 0.5 0.5 0.9100.0 79.5 20.5 36.1 28.2 15.2 20.5 42.8 36.1 6.6 14.5 20.5 51.3 28.2 21.6 21.6
100 131 52 705 229 59 57 339 178 19 45 80 192 101 98 18540259 24540 15720 2035 4217 7388 10657 15963 5344 7593 14190 13132 9917 10389 11863 8090 6323 3208 3115
82.7 83.1 82.1 81.7 70.3 72.9 85.0 91.2 86.9 77.1 84.1 83.1 79.8 79.9 86.9 84.2 58.7 62.8 54.9100.0 61.0 39.0 5.1 10.5 18.4 26.5 39.6 13.3 18.9 35.2 32.6 24.6 25.8 29.5 20.1 15.7 8.0 7.7
100 100 99 99 85 88 103 110 105 93 102 100 96 97 105 102 71 76 66
Listen to radio broadcast of game, race, sports event
Have not used for activities related to games/matches/races watching
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 48683
100.0100.08424
17.3100.0
100 Total Social Media (Net) 5724
11.8100.0
1003130
6.4100.0
100 Use Twitter to follow/post about this event 1969
4.0100.0
100 Watch sports related video on YouTube 1942
4.0100.0
100 Use Instagram to follow/post about this event 1100
2.3100.0
100 Use Google+ to follow/post about this event 1012
2.1100.0
100686
1.4100.0
100 Use Tumblr to follow/post about this event 666
1.4100.0
100 Check scores of other games 5112
10.5100.0
1004299
8.8100.0
100 Visit specific team website 3744
7.7100.0
100 Read sports articles/blogs about this event 3293
6.8100.0
100
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Have used for activities related to games/matches/races watching (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game watching
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1249 10990 2912 1169 728 1025 8901 5021 7921 2743 1710 2632100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2.6 22.6 6.0 2.4 1.5 2.1 18.3 10.3 16.3 5.6 3.5 5.4753 3655 1474 753 532 649 3655 2131 3482 1474 1147 1398
60.3 33.3 50.6 64.4 73.0 63.3 41.1 42.4 44.0 53.7 67.1 53.18.9 43.4 17.5 8.9 6.3 7.7 43.4 25.3 41.3 17.5 13.6 16.6
348 192 292 372 422 366 237 245 254 310 388 307605 2422 1238 605 384 501 2422 1398 2342 1238 938 1163
48.4 22.0 42.5 51.7 52.7 48.9 27.2 27.8 29.6 45.1 54.9 44.210.6 42.3 21.6 10.6 6.7 8.8 42.3 24.4 40.9 21.6 16.4 20.3412 187 362 440 449 416 231 237 252 384 467 376205 1432 810 205 162 165 1432 649 1352 810 563 734
16.4 13.0 27.8 17.5 22.3 16.1 16.1 12.9 17.1 29.5 32.9 27.96.5 45.7 25.9 6.5 5.2 5.3 45.7 20.7 43.2 25.9 18.0 23.5
255 203 432 273 347 251 250 201 266 459 512 434169 957 437 169 34 169 957 544 957 437 340 437
13.5 8.7 15.0 14.4 4.7 16.4 10.7 10.8 12.1 15.9 19.9 16.68.6 48.6 22.2 8.6 1.7 8.6 48.6 27.6 48.6 22.2 17.3 22.2
334 215 371 357 117 407 266 268 299 394 492 411285 876 368 285 256 195 876 623 851 368 255 343
22.8 8.0 12.6 24.4 35.1 19.1 9.8 12.4 10.7 13.4 14.9 13.014.7 45.1 19.0 14.7 13.2 10.1 45.1 32.1 43.8 19.0 13.1 17.7572 200 317 611 880 478 247 311 269 337 374 327
87 425 175 87 87 425 153 425 175 74 175
7.0 3.9 6.0 7.4 8.5 4.8 3.0 5.4 6.4 4.3 6.67.9 38.7 15.9 7.9 7.9 38.7 13.9 38.7 15.9 6.7 15.9
308 171 265 329 375 211 135 238 282 191 294263 262 263 133 263 262 183 262
2.4 9.0 3.0 2.7 3.3 9.6 10.7 10.026.0 25.9 26.0 13.2 26.0 25.9 18.0 25.9115 433 142 128 160 460 513 479
58 223 189 58 58 223 66 223 189 90 189
4.6 2.0 6.5 4.9 5.6 2.5 1.3 2.8 6.9 5.2 7.28.4 32.5 27.5 8.4 8.4 32.5 9.7 32.5 27.5 13.1 27.5
328 144 460 350 399 178 94 200 488 372 50943 91 221 43 43 43 91 91 91 221 221 221
3.5 0.8 7.6 3.7 5.9 4.2 1.0 1.8 1.1 8.1 12.9 8.46.5 13.6 33.2 6.5 6.5 6.5 13.6 13.6 13.6 33.2 33.2 33.2
252 60 556 270 433 308 74 132 84 590 946 615599 2786 969 599 378 495 2786 1504 2653 969 643 894
48.0 25.3 33.3 51.3 52.0 48.3 31.3 30.0 33.5 35.3 37.6 34.011.7 54.5 19.0 11.7 7.4 9.7 54.5 29.4 51.9 19.0 12.6 17.5457 241 317 488 495 460 298 285 319 336 358 323552 2114 898 552 331 448 2114 980 2074 898 650 859
44.2 19.2 30.9 47.3 45.5 43.8 23.7 19.5 26.2 32.8 38.0 32.612.9 49.2 20.9 12.9 7.7 10.4 49.2 22.8 48.2 20.9 15.1 20.0501 218 349 535 516 496 269 221 297 371 430 370314 1785 791 314 257 210 1785 1140 1612 791 640 715
25.2 16.2 27.2 26.9 35.3 20.5 20.1 22.7 20.3 28.8 37.4 27.28.4 47.7 21.1 8.4 6.9 5.6 47.7 30.4 43.1 21.1 17.1 19.1
327 211 353 350 459 267 261 295 265 375 486 353428 1663 709 428 328 324 1663 1018 1530 709 551 634
34.3 15.1 24.3 36.6 45.0 31.6 18.7 20.3 19.3 25.8 32.2 24.113.0 50.5 21.5 13.0 10.0 9.8 50.5 30.9 46.5 21.5 16.7 19.2507 224 360 541 666 467 276 300 286 382 476 356
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Visit league website 30696.3
100.0100
1526
3.1100.0
100 Follow fantasy teams 1101
2.3100.0
100 Buy sports logo apparel 1097
2.3100.0
100 Watch other sports live 1078
2.2100.0
100 Buy tickets to other games 574
1.2100.0
100 Watch other sports on demand 501
1.0100.0
100 Buy sports footwear 437
0.9100.0
100 Other 246
0.5100.0
10040259
82.7100.0
100
Listen to radio broadcast of game, race, sports event
Have not used for activities related to games/matches/races watching
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports234 1265 711 234 205 195 1265 950 1185 711 612 636
18.8 11.5 24.4 20.0 28.2 19.0 14.2 18.9 15.0 25.9 35.8 24.27.6 41.2 23.2 7.6 6.7 6.3 41.2 30.9 38.6 23.2 19.9 20.7
298 183 387 318 447 301 225 300 237 411 568 383397 662 640 397 297 293 662 279 623 640 514 600
31.8 6.0 22.0 34.0 40.8 28.6 7.4 5.6 7.9 23.3 30.1 22.826.0 43.4 41.9 26.0 19.5 19.2 43.4 18.3 40.8 41.9 33.7 39.3
1015 192 701 1084 1302 913 237 177 251 744 960 72871 509 465 71 71 56 509 345 401 465 404 450
5.7 4.6 16.0 6.1 9.7 5.5 5.7 6.9 5.1 16.9 23.6 17.16.4 46.2 42.2 6.4 6.4 5.1 46.2 31.3 36.4 42.2 36.7 40.9
251 205 706 268 431 244 253 304 224 749 1044 757110 266 250 110 52 110 266 167 266 250 250 2508.8 2.4 8.6 9.4 7.2 10.7 3.0 3.3 3.4 9.1 14.6 9.5
10.0 24.2 22.8 10.0 4.8 10.0 24.2 15.2 24.2 22.8 22.8 22.8390 107 381 417 318 476 133 147 149 405 649 422
95 318 384 95 66 81 318 194 304 384 260 3697.6 2.9 13.2 8.1 9.1 7.9 3.6 3.9 3.8 14.0 15.2 14.08.8 29.5 35.6 8.8 6.1 7.5 29.5 18.0 28.2 35.6 24.1 34.3
345 131 595 368 410 356 161 175 173 632 687 634128 336 103 128 128 113 336 336 321 103 103 88
10.2 3.1 3.5 10.9 17.5 11.0 3.8 6.7 4.1 3.8 6.0 3.422.2 58.5 17.9 22.2 22.2 19.7 58.5 58.5 56.0 17.9 17.9 15.4867 259 300 926 1487 936 320 567 344 318 510 285
14 91 14 14 14 91 38 76 14 141.2 0.8 0.5 1.2 2.0 1.0 0.8 1.0 0.5 0.82.9 18.1 2.9 2.9 2.9 18.1 7.7 15.2 2.9 2.9
113 80 48 120 193 99 74 94 51 8225 49 43 25 25 25 49 49 49 43 43 43
2.0 0.4 1.5 2.1 3.4 2.4 0.5 1.0 0.6 1.6 2.5 1.65.7 11.1 9.9 5.7 5.7 5.7 11.1 11.1 11.1 9.9 9.9 9.9
220 49 166 235 378 269 61 108 68 176 282 18388 88 88
0.8 1.0 1.135.7 35.7 35.7158 195 220
496 7335 1438 416 196 376 5247 2891 4440 1269 563 1234
39.7 66.7 49.4 35.6 27.0 36.7 58.9 57.6 56.0 46.3 32.9 46.91.2 18.2 3.6 1.0 0.5 0.9 13.0 7.2 11.0 3.2 1.4 3.148 81 60 43 33 44 71 70 68 56 40 57
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 48683
100.0100.08424
17.3100.0
100 Total Social Media (Net) 5724
11.8100.0
1003130
6.4100.0
100 Use Twitter to follow/post about this event 1969
4.0100.0
100 Watch sports related video on YouTube 1942
4.0100.0
100 Use Instagram to follow/post about this event 1100
2.3100.0
100 Use Google+ to follow/post about this event 1012
2.1100.0
100686
1.4100.0
100 Use Tumblr to follow/post about this event 666
1.4100.0
100 Check scores of other games 5112
10.5100.0
1004299
8.8100.0
100 Visit specific team website 3744
7.7100.0
100 Read sports articles/blogs about this event 3293
6.8100.0
100
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Have used for activities related to games/matches/races watching (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game watching
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet7930 4037 2644 1249 48683 48683 16857 20837 10990 4287 1376 2912 3038 2264 1572 1300 36339 20839 32527
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 50.9 33.3 15.7 100.0 100.0 34.6 42.8 22.6 8.8 2.8 6.0 6.2 4.7 3.2 2.7 74.6 42.8 66.82852 1247 852 753 8424 8424 1566 3203 3655 2202 728 1474 1456 1434 1016 907 8424 5602 7826
36.0 30.9 32.2 60.3 17.3 17.3 9.3 15.4 33.3 51.4 52.9 50.6 47.9 63.3 64.6 69.8 23.2 26.9 24.1100.0 43.7 29.9 26.4 100.0 100.0 18.6 38.0 43.4 26.1 8.6 17.5 17.3 17.0 12.1 10.8 100.0 66.5 92.9
208 178 186 348 100 100 54 89 192 297 306 292 277 366 373 403 134 155 1392312 1043 664 605 5724 5724 1100 2202 2422 1883 645 1238 1261 1262 895 784 5724 3742 535929.2 25.8 25.1 48.4 11.8 11.8 6.5 10.6 22.0 43.9 46.9 42.5 41.5 55.7 57.0 60.3 15.8 18.0 16.5
100.0 45.1 28.7 26.2 100.0 100.0 19.2 38.5 42.3 32.9 11.3 21.6 22.0 22.0 15.6 13.7 100.0 65.4 93.6248 220 214 412 100 100 56 90 187 374 399 362 353 474 485 513 134 153 140
1285 641 439 205 3130 3130 469 1229 1432 1183 373 810 829 707 430 506 3130 1812 2979
16.2 15.9 16.6 16.4 6.4 6.4 2.8 5.9 13.0 27.6 27.1 27.8 27.3 31.2 27.3 38.9 8.6 8.7 9.2100.0 49.9 34.2 15.9 100.0 100.0 15.0 39.3 45.7 37.8 11.9 25.9 26.5 22.6 13.7 16.2 100.0 57.9 95.2
252 247 258 255 100 100 43 92 203 429 422 432 424 486 425 605 134 135 142846 384 294 169 1969 1969 237 775 957 687 250 437 481 438 438 251 1969 1353 1933
10.7 9.5 11.1 13.5 4.0 4.0 1.4 3.7 8.7 16.0 18.2 15.0 15.8 19.4 27.9 19.3 5.4 6.5 5.9100.0 45.3 34.8 19.9 100.0 100.0 12.0 39.4 48.6 34.9 12.7 22.2 24.4 22.3 22.3 12.8 100.0 68.7 98.2
264 235 275 334 100 100 35 92 215 396 449 371 391 479 690 478 134 160 147731 244 202 285 1942 1942 170 896 876 599 230 368 509 298 104 243 1942 1405 17759.2 6.0 7.7 22.8 4.0 4.0 1.0 4.3 8.0 14.0 16.7 12.6 16.8 13.2 6.6 18.7 5.3 6.7 5.5
100.0 33.3 27.7 39.0 100.0 100.0 8.8 46.1 45.1 30.8 11.9 19.0 26.2 15.3 5.4 12.5 100.0 72.3 91.4231 151 192 572 100 100 25 108 200 350 420 317 420 330 166 469 134 169 137582 224 271 87 1100 1100 87 587 425 284 109 175 112 172 172 63 1100 712 1100
7.3 5.5 10.3 7.0 2.3 2.3 0.5 2.8 3.9 6.6 7.9 6.0 3.7 7.6 10.9 4.8 3.0 3.4 3.4100.0 38.5 46.6 14.9 100.0 100.0 7.9 53.4 38.7 25.8 9.9 15.9 10.2 15.6 15.6 5.7 100.0 64.7 100.0
325 245 454 308 100 100 23 125 171 293 351 265 163 336 484 213 134 151 150237 170 67 1012 1012 513 236 263 330 68 262 311 201 201 139 1012 677 905
3.0 4.2 2.5 2.1 2.1 3.0 1.1 2.4 7.7 4.9 9.0 10.2 8.9 12.8 10.7 2.8 3.2 2.8100.0 71.7 28.3 100.0 100.0 50.7 23.3 26.0 32.6 6.7 25.9 30.7 19.9 19.9 13.8 100.0 66.9 89.4
144 203 122 100 100 146 55 115 370 236 433 492 427 616 515 134 156 134147 90 58 686 686 240 223 223 379 191 189 284 185 108 166 686 529 686
1.9 3.4 4.6 1.4 1.4 1.4 1.1 2.0 8.9 13.9 6.5 9.3 8.2 6.9 12.8 1.9 2.5 2.1100.0 60.8 39.2 100.0 100.0 35.0 32.4 32.5 55.3 27.8 27.5 41.4 27.0 15.8 24.3 100.0 77.1 100.0
132 240 328 100 100 101 76 144 628 983 460 663 580 489 909 134 180 150269 49 176 43 666 666 167 408 91 361 139 221 182 312 312 90 666 666 630
3.4 1.2 6.7 3.5 1.4 1.4 1.0 2.0 0.8 8.4 10.1 7.6 6.0 13.8 19.8 6.9 1.8 3.2 1.9100.0 18.3 65.6 16.1 100.0 100.0 25.1 61.3 13.6 54.2 20.9 33.2 27.3 46.8 46.8 13.5 100.0 100.0 94.6
248 89 487 252 100 100 73 143 60 615 741 556 437 1007 1450 504 134 234 1422085 876 609 599 5112 5112 537 1789 2786 1435 466 969 953 942 664 504 5112 3202 466226.3 21.7 23.0 48.0 10.5 10.5 3.2 8.6 25.3 33.5 33.9 33.3 31.4 41.6 42.2 38.8 14.1 15.4 14.3
100.0 42.0 29.2 28.7 100.0 100.0 10.5 35.0 54.5 28.1 9.1 19.0 18.6 18.4 13.0 9.9 100.0 62.6 91.2250 207 219 457 100 100 30 82 241 319 323 317 299 396 402 369 134 146 136
2016 836 627 552 4299 4299 699 1486 2114 1358 459 898 789 911 641 509 4299 2459 4159
25.4 20.7 23.7 44.2 8.8 8.8 4.1 7.1 19.2 31.7 33.4 30.9 26.0 40.2 40.8 39.1 11.8 11.8 12.8100.0 41.5 31.1 27.4 100.0 100.0 16.3 34.6 49.2 31.6 10.7 20.9 18.4 21.2 14.9 11.8 100.0 57.2 96.8
288 235 268 501 100 100 47 81 218 359 378 349 294 456 461 443 134 134 1451337 638 385 314 3744 3744 652 1307 1785 1121 330 791 775 832 570 567 3744 2743 342016.9 15.8 14.6 25.2 7.7 7.7 3.9 6.3 16.2 26.1 24.0 27.2 25.5 36.8 36.3 43.6 10.3 13.2 10.5
100.0 47.7 28.8 23.5 100.0 100.0 17.4 34.9 47.7 29.9 8.8 21.1 20.7 22.2 15.2 15.1 100.0 73.3 91.3219 206 189 327 100 100 50 82 211 340 312 353 332 478 471 567 134 171 137
1213 542 243 428 3293 3293 513 1116 1663 1067 358 709 658 696 544 404 3293 2175 293115.3 13.4 9.2 34.3 6.8 6.8 3.0 5.4 15.1 24.9 26.0 24.3 21.7 30.8 34.6 31.1 9.1 10.4 9.0
100.0 44.7 20.1 35.3 100.0 100.0 15.6 33.9 50.5 32.4 10.9 21.5 20.0 21.1 16.5 12.3 100.0 66.1 89.0226 198 136 507 100 100 45 79 224 368 385 360 320 455 511 460 134 154 133
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Visit league website 30696.3
100.0100
1526
3.1100.0
100 Follow fantasy teams 1101
2.3100.0
100 Buy sports logo apparel 1097
2.3100.0
100 Watch other sports live 1078
2.2100.0
100 Buy tickets to other games 574
1.2100.0
100 Watch other sports on demand 501
1.0100.0
100 Buy sports footwear 437
0.9100.0
100 Other 246
0.5100.0
10040259
82.7100.0
100
Listen to radio broadcast of game, race, sports event
Have not used for activities related to games/matches/races watching
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
1104 504 366 234 3069 3069 705 1099 1265 1079 368 711 626 862 633 549 3069 2364 278913.9 12.5 13.8 18.8 6.3 6.3 4.2 5.3 11.5 25.2 26.7 24.4 20.6 38.1 40.2 42.3 8.4 11.3 8.6
100.0 45.6 33.1 21.2 100.0 100.0 23.0 35.8 41.2 35.1 12.0 23.2 20.4 28.1 20.6 17.9 100.0 77.0 90.9221 198 220 298 100 100 66 84 183 399 424 387 327 604 638 671 134 180 136812 132 283 397 1526 1526 467 397 662 796 157 640 549 564 397 309 1526 948 1386
10.2 3.3 10.7 31.8 3.1 3.1 2.8 1.9 6.0 18.6 11.4 22.0 18.1 24.9 25.2 23.7 4.2 4.5 4.3100.0 16.2 34.9 48.9 100.0 100.0 30.6 26.0 43.4 52.2 10.3 41.9 36.0 37.0 26.0 20.2 100.0 62.1 90.8
327 104 342 1015 100 100 88 61 192 593 363 701 576 796 805 757 134 145 136271 61 139 71 1101 1101 286 306 509 465 465 430 300 300 251 1101 873 9153.4 1.5 5.3 5.7 2.3 2.3 1.7 1.5 4.6 10.8 16.0 14.2 13.2 19.1 19.3 3.0 4.2 2.8
100.0 22.5 51.3 26.2 100.0 100.0 26.0 27.8 46.2 42.2 42.2 39.1 27.2 27.2 22.8 100.0 79.4 83.2151 67 233 251 100 100 75 65 205 479 706 626 586 843 854 134 185 124478 185 184 110 1097 1097 552 280 266 514 264 250 347 359 230 268 1097 732 10976.0 4.6 6.9 8.8 2.3 2.3 3.3 1.3 2.4 12.0 19.2 8.6 11.4 15.9 14.6 20.6 3.0 3.5 3.4
100.0 38.6 38.4 23.0 100.0 100.0 50.3 25.5 24.2 46.9 24.1 22.8 31.6 32.7 20.9 24.4 100.0 66.7 100.0267 203 308 390 100 100 145 60 107 532 852 381 507 703 648 916 134 156 150519 306 118 95 1078 1078 354 406 318 553 169 384 420 341 341 217 1078 778 10286.5 7.6 4.5 7.6 2.2 2.2 2.1 2.0 2.9 12.9 12.3 13.2 13.8 15.1 21.7 16.7 3.0 3.7 3.2
100.0 58.9 22.8 18.3 100.0 100.0 32.8 37.7 29.5 51.3 15.7 35.6 38.9 31.7 31.7 20.1 100.0 72.1 95.4296 342 202 345 100 100 95 88 131 582 554 595 624 681 981 755 134 169 143273 24 122 128 574 574 162 76 336 270 167 103 67 270 141 129 574 574 5243.4 0.6 4.6 10.2 1.2 1.2 1.0 0.4 3.1 6.3 12.2 3.5 2.2 11.9 9.0 9.9 1.6 2.8 1.6
100.0 8.7 44.5 46.7 100.0 100.0 28.3 13.2 58.5 47.1 29.2 17.9 11.6 47.1 24.6 22.5 100.0 100.0 91.3292 50 390 867 100 100 82 31 259 535 1032 300 186 1013 762 842 134 234 137118 24 79 14 501 501 141 269 91 33 19 14 14 33 33 501 325 4861.5 0.6 3.0 1.2 1.0 1.0 0.8 1.3 0.8 0.8 1.4 0.5 0.5 1.5 2.1 1.4 1.6 1.5
100.0 20.3 67.4 12.3 100.0 100.0 28.1 53.8 18.1 6.6 3.7 2.9 2.9 6.6 6.6 100.0 65.0 97.1144 58 291 113 100 100 81 126 80 75 132 48 46 142 205 134 152 145176 116 34 25 437 437 248 140 49 120 77 43 43 120 43 77 437 289 4022.2 2.9 1.3 2.0 0.9 0.9 1.5 0.7 0.4 2.8 5.6 1.5 1.4 5.3 2.8 5.9 1.2 1.4 1.2
100.0 66.3 19.6 14.1 100.0 100.0 56.8 32.1 11.1 27.5 17.6 9.9 9.9 27.5 9.9 17.6 100.0 66.0 91.8246 321 145 220 100 100 164 75 49 312 622 166 159 591 307 659 134 154 137
246 246 158 88 246 89 1570.5 0.5 0.8 0.8 0.7 0.4 0.5
100.0 100.0 64.3 35.7 100.0 36.1 63.9100 100 150 158 134 84 96
5078 2791 1792 496 40259 40259 15290 17634 7335 2086 647 1438 1582 830 556 392 27915 15237 24700
64.0 69.1 67.8 39.7 82.7 82.7 90.7 84.6 66.7 48.6 47.1 49.4 52.1 36.7 35.4 30.2 76.8 73.1 75.9100.0 55.0 35.3 9.8 100.0 100.0 38.0 43.8 18.2 5.2 1.6 3.6 3.9 2.1 1.4 1.0 69.3 37.8 61.4
77 84 82 48 100 100 110 102 81 59 57 60 63 44 43 36 93 88 92
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 48683
100.0100.08424
17.3100.0
100 Total Social Media (Net) 5724
11.8100.0
1003130
6.4100.0
100 Use Twitter to follow/post about this event 1969
4.0100.0
100 Watch sports related video on YouTube 1942
4.0100.0
100 Use Instagram to follow/post about this event 1100
2.3100.0
100 Use Google+ to follow/post about this event 1012
2.1100.0
100686
1.4100.0
100 Use Tumblr to follow/post about this event 666
1.4100.0
100 Check scores of other games 5112
10.5100.0
1004299
8.8100.0
100 Visit specific team website 3744
7.7100.0
100 Read sports articles/blogs about this event 3293
6.8100.0
100
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Have used for activities related to games/matches/races watching (Net)
Use Facebook to like/follow/post about this event
Use Pinterest to pin/follow/post about this event
Text or talk to family or friends about game watching
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year16350 8420 7929 1698 1107 1257 3867 36913 21922 14991 2837 1551 3450 7153 1705 9194100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
33.6 17.3 16.3 3.5 2.3 2.6 7.9 75.8 45.0 30.8 5.8 3.2 7.1 14.7 3.5 18.94286 953 3333 1142 549 807 834 7358 1853 5505 1783 935 1305 1481 1019 2195
26.2 11.3 42.0 67.2 49.6 64.2 21.6 19.9 8.5 36.7 62.9 60.3 37.8 20.7 59.8 23.950.9 11.3 39.6 13.6 6.5 9.6 9.9 87.3 22.0 65.4 21.2 11.1 15.5 17.6 12.1 26.1151 65 243 389 287 371 125 115 49 212 363 349 219 120 345 138
3342 584 2757 1054 385 605 713 5207 981 4226 1672 711 1059 784 875 172020.4 6.9 34.8 62.1 34.8 48.2 18.4 14.1 4.5 28.2 59.0 45.8 30.7 11.0 51.3 18.758.4 10.2 48.2 18.4 6.7 10.6 12.4 91.0 17.1 73.8 29.2 12.4 18.5 13.7 15.3 30.1174 59 296 528 296 410 157 120 38 240 501 390 261 93 437 159
1627 255 1372 397 245 310 420 3130 436 2695 1161 359 722 453 356 897
9.9 3.0 17.3 23.4 22.1 24.7 10.9 8.5 2.0 18.0 40.9 23.1 20.9 6.3 20.9 9.852.0 8.1 43.8 12.7 7.8 9.9 13.4 100.0 13.9 86.1 37.1 11.5 23.1 14.5 11.4 28.7155 47 269 363 344 384 169 132 31 280 636 360 325 98 325 152
1813 132 1681 674 252 409 346 1798 500 1298 657 169 242 230 332 704
11.1 1.6 21.2 39.7 22.8 32.5 9.0 4.9 2.3 8.7 23.2 10.9 7.0 3.2 19.5 7.792.1 6.7 85.4 34.2 12.8 20.8 17.6 91.3 25.4 65.9 33.4 8.6 12.3 11.7 16.9 35.8274 39 524 981 564 804 221 120 56 214 573 269 174 79 481 189
1209 248 961 499 122 121 218 1655 278 1376 443 313 277 343 283 4697.4 2.9 12.1 29.4 11.1 9.6 5.6 4.5 1.3 9.2 15.6 20.2 8.0 4.8 16.6 5.1
62.2 12.8 49.5 25.7 6.3 6.2 11.2 85.2 14.3 70.9 22.8 16.1 14.3 17.6 14.5 24.2185 74 304 737 277 241 142 112 32 230 391 506 202 120 415 128867 867 442 74 114 236 923 108 814 474 220 119 112 330
5.3 10.9 26.1 6.7 9.1 6.1 2.5 0.5 5.4 16.7 6.4 1.7 6.6 3.678.8 78.8 40.2 6.7 10.4 21.5 83.9 9.9 74.0 43.1 20.0 10.9 10.2 30.0235 484 1153 294 402 270 111 22 240 740 283 74 291 159505 136 370 127 49 193 920 96 824 369 49 213 192 285 413
3.1 1.6 4.7 7.5 4.4 15.4 2.5 0.4 5.5 13.0 3.1 6.2 2.7 16.7 4.549.9 13.4 36.5 12.6 4.8 19.1 90.9 9.5 81.4 36.5 4.8 21.1 19.0 28.1 40.8149 78 224 360 212 741 120 21 264 626 151 297 129 804 216357 32 325 127 141 19 38 629 32 597 215 141 114 127 190 251
2.2 0.4 4.1 7.5 12.7 1.5 1.0 1.7 0.1 4.0 7.6 9.1 3.3 1.8 11.2 2.752.0 4.7 47.4 18.5 20.5 2.7 5.6 91.6 4.7 86.9 31.4 20.5 16.6 18.5 27.8 36.6155 27 291 531 902 105 70 121 10 282 538 644 234 126 792 194573 573 91 233 85 165 575 575 50 190 181 155 190 240
3.5 7.2 5.3 21.0 6.8 4.3 1.6 3.8 1.8 12.2 5.2 2.2 11.2 2.686.0 86.0 13.6 34.9 12.7 24.7 86.4 86.4 7.5 28.5 27.1 23.3 28.6 36.0256 528 390 1537 494 311 114 281 128 894 383 159 817 191
2382 602 1780 852 259 411 258 4215 993 3222 1381 500 597 745 488 116614.6 7.2 22.4 50.2 23.4 32.7 6.7 11.4 4.5 21.5 48.7 32.2 17.3 10.4 28.6 12.746.6 11.8 34.8 16.7 5.1 8.0 5.0 82.4 19.4 63.0 27.0 9.8 11.7 14.6 9.5 22.8139 68 214 478 223 312 63 109 43 205 463 307 165 99 272 121
2232 450 1782 753 283 291 455 3658 850 2808 1199 386 553 670 454 1050
13.7 5.3 22.5 44.4 25.5 23.1 11.8 9.9 3.9 18.7 42.3 24.9 16.0 9.4 26.6 11.451.9 10.5 41.4 17.5 6.6 6.8 10.6 85.1 19.8 65.3 27.9 9.0 12.9 15.6 10.6 24.4155 61 254 502 289 262 133 112 44 212 479 282 181 106 301 129
1483 390 1094 303 222 371 198 3226 585 2641 1088 568 335 651 586 10349.1 4.6 13.8 17.9 20.0 29.5 5.1 8.7 2.7 17.6 38.3 36.6 9.7 9.1 34.4 11.2
39.6 10.4 29.2 8.1 5.9 9.9 5.3 86.2 15.6 70.5 29.1 15.2 8.9 17.4 15.7 27.6118 60 179 232 260 383 67 114 35 229 499 476 126 118 447 146
1720 231 1488 858 152 135 343 2802 353 2449 963 477 517 493 457 82310.5 2.7 18.8 50.5 13.8 10.7 8.9 7.6 1.6 16.3 34.0 30.7 15.0 6.9 26.8 9.052.2 7.0 45.2 26.1 4.6 4.1 10.4 85.1 10.7 74.4 29.3 14.5 15.7 15.0 13.9 25.0156 41 278 747 204 159 131 112 24 242 502 454 221 102 396 132
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Visit league website 30696.3
100.0100
1526
3.1100.0
100 Follow fantasy teams 1101
2.3100.0
100 Buy sports logo apparel 1097
2.3100.0
100 Watch other sports live 1078
2.2100.0
100 Buy tickets to other games 574
1.2100.0
100 Watch other sports on demand 501
1.0100.0
100 Buy sports footwear 437
0.9100.0
100 Other 246
0.5100.0
10040259
82.7100.0
100
Listen to radio broadcast of game, race, sports event
Have not used for activities related to games/matches/races watching
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.1673 406 1267 408 180 422 257 2583 604 1979 894 410 324 352 623 90210.2 4.8 16.0 24.0 16.2 33.6 6.6 7.0 2.8 13.2 31.5 26.4 9.4 4.9 36.5 9.854.5 13.2 41.3 13.3 5.9 13.8 8.4 84.2 19.7 64.5 29.1 13.4 10.5 11.5 20.3 29.4162 77 253 381 257 533 105 111 44 209 500 419 149 78 580 156889 133 756 265 112 227 152 1233 96 1137 460 195 347 134 231 553
5.4 1.6 9.5 15.6 10.1 18.1 3.9 3.3 0.4 7.6 16.2 12.6 10.1 1.9 13.6 6.058.3 8.7 49.5 17.4 7.3 14.9 9.9 80.8 6.3 74.5 30.2 12.8 22.8 8.8 15.2 36.2173 51 304 498 322 577 125 107 14 242 518 402 321 60 433 192761 37 724 328 256 139 884 74 810 467 121 37 185 411 5644.7 0.4 9.1 19.3 23.2 11.1 2.4 0.3 5.4 16.5 7.8 1.1 2.6 24.1 6.1
69.1 3.4 65.8 29.8 23.3 12.6 80.3 6.7 73.6 42.5 11.0 3.4 16.8 37.4 51.3206 19 404 854 1025 490 106 15 239 728 344 47 115 1067 271602 92 510 193 63 198 56 770 52 718 346 157 215 252 4553.7 1.1 6.4 11.4 5.7 15.8 1.4 2.1 0.2 4.8 12.2 4.5 3.0 14.8 4.9
54.9 8.4 46.5 17.6 5.7 18.0 5.1 70.2 4.8 65.4 31.6 14.3 19.6 22.9 41.5163 49 285 504 252 699 64 93 11 212 542 201 133 655 220648 163 486 258 90 104 34 917 29 888 363 90 241 195 139 3864.0 1.9 6.1 15.2 8.1 8.2 0.9 2.5 0.1 5.9 12.8 5.8 7.0 2.7 8.2 4.2
60.1 15.1 45.0 23.9 8.3 9.6 3.2 85.1 2.7 82.4 33.7 8.3 22.3 18.1 12.9 35.8179 87 277 686 365 372 40 112 6 268 578 261 315 123 369 189278 278 242 36 460 52 408 151 31 63 162 63 1701.7 3.5 14.2 2.8 1.2 0.2 2.7 5.3 2.0 1.8 2.3 3.7 1.8
48.3 48.3 42.1 6.2 80.1 9.1 71.0 26.4 5.4 10.9 28.3 10.9 29.6144 297 1208 241 106 20 230 452 170 154 193 311 157225 70 155 49 71 34 477 477 99 105 274 50 741.4 0.8 2.0 2.9 5.7 0.9 1.3 3.2 3.5 3.0 3.8 2.9 0.8
44.9 14.0 30.9 9.8 14.2 6.9 95.2 95.2 19.7 20.9 54.6 9.9 14.7134 81 190 281 550 87 126 309 339 295 372 283 78243 92 151 25 36 91 321 321 74 56 190 50 741.5 1.1 1.9 1.5 2.8 2.3 0.9 2.1 2.6 1.6 2.7 2.9 0.8
55.7 21.1 34.5 5.7 8.2 20.7 73.4 73.4 17.0 12.8 43.5 11.4 16.8166 122 212 162 316 261 97 238 292 181 296 325 89120 103 16 16 208 103 105 105 370.7 1.2 0.2 1.3 0.6 0.5 0.7 3.0 0.4
48.7 42.1 6.6 6.6 84.8 42.1 42.7 42.7 15.2145 243 40 255 112 93 139 602 81
12064 7468 4596 556 558 450 3033 29555 20070 9486 1054 616 2145 5672 686 6998
73.8 88.7 58.0 32.8 50.4 35.8 78.4 80.1 91.5 63.3 37.1 39.7 62.2 79.3 40.2 76.130.0 18.5 11.4 1.4 1.4 1.1 7.5 73.4 49.9 23.6 2.6 1.5 5.3 14.1 1.7 17.4
89 107 70 40 61 43 95 97 111 77 45 48 75 96 49 92
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Have used for activities related to sports (Net) 50798 32138 18660 2950 6172 10007 13234 18435 6636 10315 17824 16023 12833 13155 14095 10715 11937 5609 6328
85.3 87.0 82.3 94.1 91.5 89.4 89.4 77.7 76.8 83.4 87.3 88.3 85.7 80.9 84.8 91.4 92.3 89.9 94.5100.0 63.3 36.7 5.8 12.2 19.7 26.1 36.3 13.1 20.3 35.1 31.5 25.3 25.9 27.7 21.1 23.5 11.0 12.5
100 102 97 110 107 105 105 91 90 98 102 104 101 95 99 107 108 105 111 Check scores of games 43891 28035 15856 2478 5381 8472 11268 16292 5348 8890 15512 14140 11252 11652 12022 8964 10605 4989 5617
73.7 75.9 70.0 79.1 79.8 75.7 76.2 68.7 61.9 71.9 76.0 77.9 75.2 71.6 72.3 76.5 82.0 80.0 83.9100.0 63.9 36.1 5.6 12.3 19.3 25.7 37.1 12.2 20.3 35.3 32.2 25.6 26.5 27.4 20.4 24.2 11.4 12.8
100 103 95 107 108 103 103 93 84 98 103 106 102 97 98 104 111 109 114 Visit specific team website 35506 22183 13322 1698 4242 7226 9853 12486 4154 7383 12831 11139 9686 9035 9409 7375 9192 3876 5316
59.6 60.1 58.8 54.2 62.9 64.6 66.6 52.7 48.1 59.7 62.8 61.4 64.7 55.5 56.6 62.9 71.1 62.2 79.4100.0 62.5 37.5 4.8 11.9 20.4 27.7 35.2 11.7 20.8 36.1 31.4 27.3 25.4 26.5 20.8 25.9 10.9 15.0
100 101 99 91 106 108 112 88 81 100 105 103 109 93 95 106 119 104 133 Total Social Media (Net) 35490 22329 13161 2653 5483 7697 9321 10337 4362 7311 12728 11089 8500 9217 10066 7708 10393 5302 5091
59.6 60.5 58.1 84.6 81.3 68.8 63.0 43.6 50.5 59.1 62.3 61.1 56.8 56.7 60.5 65.8 80.4 85.0 76.0100.0 62.9 37.1 7.5 15.4 21.7 26.3 29.1 12.3 20.6 35.9 31.2 24.0 26.0 28.4 21.7 29.3 14.9 14.3
100 102 98 142 136 115 106 73 85 99 105 103 95 95 102 110 135 143 128 Watch sports related video on YouTube 24948 16678 8270 1516 4012 5452 6775 7193 2888 5242 8407 8411 6021 6081 7134 5713 6890 3394 3496
41.9 45.2 36.5 48.4 59.5 48.7 45.8 30.3 33.4 42.4 41.2 46.3 40.2 37.4 42.9 48.8 53.3 54.4 52.2100.0 66.9 33.1 6.1 16.1 21.9 27.2 28.8 11.6 21.0 33.7 33.7 24.1 24.4 28.6 22.9 27.6 13.6 14.0
100 108 87 116 142 116 109 72 80 101 98 111 96 89 102 116 127 130 12520529 11087 9442 1391 2998 5622 6410 4108 2898 4595 7551 5486 5144 5554 5277 4554 7147 3818 3329
34.5 30.0 41.7 44.4 44.5 50.2 43.3 17.3 33.5 37.2 37.0 30.2 34.4 34.1 31.7 38.9 55.3 61.2 49.7100.0 54.0 46.0 6.8 14.6 27.4 31.2 20.0 14.1 22.4 36.8 26.7 25.1 27.1 25.7 22.2 34.8 18.6 16.2
100 87 121 129 129 146 126 50 97 108 107 88 100 99 92 113 160 178 14411997 7506 4491 865 1168 2189 3032 4743 1849 2658 3654 3836 2857 2462 4579 2098 4079 2170 1909
20.1 20.3 19.8 27.6 17.3 19.6 20.5 20.0 21.4 21.5 17.9 21.1 19.1 15.1 27.5 17.9 31.5 34.8 28.5100.0 62.6 37.4 7.2 9.7 18.2 25.3 39.5 15.4 22.2 30.5 32.0 23.8 20.5 38.2 17.5 34.0 18.1 15.9
100 101 98 137 86 97 102 99 106 107 89 105 95 75 137 89 157 173 14211446 5922 5524 1387 2256 3276 3154 1373 1337 2888 3857 3364 2929 2508 3650 2359 4485 2956 1529
19.2 16.0 24.4 44.3 33.5 29.3 21.3 5.8 15.5 23.4 18.9 18.5 19.6 15.4 22.0 20.1 34.7 47.4 22.8100.0 51.7 48.3 12.1 19.7 28.6 27.6 12.0 11.7 25.2 33.7 29.4 25.6 21.9 31.9 20.6 39.2 25.8 13.4
100 83 127 230 174 152 111 30 81 122 98 96 102 80 114 105 181 247 11910170 6663 3508 955 2506 2573 3116 1020 1163 1898 3693 3416 2424 2981 2876 1889 4005 2595 1410
17.1 18.0 15.5 30.5 37.2 23.0 21.1 4.3 13.5 15.4 18.1 18.8 16.2 18.3 17.3 16.1 31.0 41.6 21.1100.0 65.5 34.5 9.4 24.6 25.3 30.6 10.0 11.4 18.7 36.3 33.6 23.8 29.3 28.3 18.6 39.4 25.5 13.9
100 106 91 179 218 135 123 25 79 90 106 110 95 107 101 94 181 244 1239155 4185 4970 892 1888 1929 2756 1690 1351 2222 2834 2748 2042 1878 3246 1989 3846 2343 1502
15.4 11.3 21.9 28.5 28.0 17.2 18.6 7.1 15.6 18.0 13.9 15.1 13.6 11.5 19.5 17.0 29.7 37.6 22.4100.0 45.7 54.3 9.7 20.6 21.1 30.1 18.5 14.8 24.3 31.0 30.0 22.3 20.5 35.5 21.7 42.0 25.6 16.4
100 74 143 185 182 112 121 46 102 117 90 99 89 75 127 110 194 244 1468234 4480 3754 1117 1363 1745 2637 1373 1294 1934 2814 2191 1947 1674 2630 1982 3062 2027 1035
13.8 12.1 16.6 35.6 20.2 15.6 17.8 5.8 15.0 15.6 13.8 12.1 13.0 10.3 15.8 16.9 23.7 32.5 15.5100.0 54.4 45.6 13.6 16.6 21.2 32.0 16.7 15.7 23.5 34.2 26.6 23.6 20.3 31.9 24.1 37.2 24.6 12.6
100 88 120 258 146 113 129 42 108 113 100 87 94 74 114 122 171 235 112 Read sports articles/blogs 33864 23258 10606 1636 4161 6901 9143 12024 4127 6998 11106 11633 9013 9027 9166 6658 8924 4230 4694
56.8 63.0 46.8 52.2 61.7 61.7 61.8 50.7 47.8 56.6 54.4 64.1 60.2 55.5 55.1 56.8 69.0 67.8 70.1100.0 68.7 31.3 4.8 12.3 20.4 27.0 35.5 12.2 20.7 32.8 34.4 26.6 26.7 27.1 19.7 26.4 12.5 13.9
100 111 82 92 109 109 109 89 84 100 96 113 106 98 97 100 121 119 123 Visit league website 33536 22062 11475 2299 4150 6884 8600 11603 3923 6443 12592 10578 8961 8855 8945 6776 9252 4912 4340
56.3 59.8 50.6 73.4 61.6 61.5 58.1 48.9 45.4 52.1 61.7 58.3 59.9 54.4 53.8 57.8 71.5 78.8 64.8100.0 65.8 34.2 6.9 12.4 20.5 25.6 34.6 11.7 19.2 37.5 31.5 26.7 26.4 26.7 20.2 27.6 14.6 12.9
100 106 90 130 109 109 103 87 81 93 110 104 106 97 96 103 127 140 115
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Watch sports 28906 18947 9960 2125 4306 6550 7901 8025 3638 5775 9741 9752 6722 6802 8717 6665 8440 4281 415848.5 51.3 44.0 67.8 63.9 58.5 53.4 33.8 42.1 46.7 47.7 53.7 44.9 41.8 52.4 56.9 65.3 68.6 62.1
100.0 65.5 34.5 7.3 14.9 22.7 27.3 27.8 12.6 20.0 33.7 33.7 23.3 23.5 30.2 23.1 29.2 14.8 14.4100 106 91 140 132 121 110 70 87 96 98 111 93 86 108 117 135 141 128
Buy tickets to games 27132 16976 10157 1550 3902 5988 7343 8350 2424 4695 10295 9717 6468 7372 7783 5509 8966 4560 440645.5 46.0 44.8 49.5 57.9 53.5 49.6 35.2 28.1 38.0 50.4 53.5 43.2 45.3 46.8 47.0 69.3 73.1 65.8
100.0 62.6 37.4 5.7 14.4 22.1 27.1 30.8 8.9 17.3 37.9 35.8 23.8 27.2 28.7 20.3 33.0 16.8 16.2100 101 98 109 127 118 109 77 62 83 111 118 95 100 103 103 152 161 144
Take pictures at game attending 25937 14954 10984 1940 4229 6279 7455 6034 2256 4888 9331 9462 6006 7232 7205 5494 8397 3988 441043.5 40.5 48.5 61.9 62.7 56.1 50.4 25.4 26.1 39.5 45.7 52.1 40.1 44.4 43.3 46.9 64.9 63.9 65.9
100.0 57.7 42.3 7.5 16.3 24.2 28.7 23.3 8.7 18.8 36.0 36.5 23.2 27.9 27.8 21.2 32.4 15.4 17.0100 93 111 142 144 129 116 58 60 91 105 120 92 102 100 108 149 147 151
Buy sports logo apparel 20621 12091 8530 1586 3238 4494 5713 5590 1944 4228 7051 7398 4873 5265 6556 3928 8160 3742 441834.6 32.7 37.6 50.6 48.0 40.2 38.6 23.6 22.5 34.2 34.5 40.8 32.6 32.4 39.4 33.5 63.1 60.0 66.0
100.0 58.6 41.4 7.7 15.7 21.8 27.7 27.1 9.4 20.5 34.2 35.9 23.6 25.5 31.8 19.0 39.6 18.1 21.4100 95 109 146 139 116 112 68 65 99 100 118 94 93 114 97 182 173 191
18631 11496 7135 1566 2219 3928 5414 5505 2534 4127 6545 5424 4356 5298 4923 4054 6503 3757 2746
31.3 31.1 31.5 50.0 32.9 35.1 36.6 23.2 29.3 33.4 32.0 29.9 29.1 32.6 29.6 34.6 50.3 60.2 41.0100.0 61.7 38.3 8.4 11.9 21.1 29.1 29.5 13.6 22.2 35.1 29.1 23.4 28.4 26.4 21.8 34.9 20.2 14.7
100 100 101 160 105 112 117 74 94 107 102 96 93 104 95 111 161 193 131 Follow fantasy teams 17733 12786 4948 2030 2549 4272 5352 3530 2042 3442 6798 5452 4557 4484 5073 3619 5700 3124 2576
29.8 34.6 21.8 64.8 37.8 38.2 36.2 14.9 23.6 27.8 33.3 30.0 30.4 27.6 30.5 30.9 44.1 50.1 38.5100.0 72.1 27.9 11.4 14.4 24.1 30.2 19.9 11.5 19.4 38.3 30.7 25.7 25.3 28.6 20.4 32.1 17.6 14.5
100 116 73 218 127 128 122 50 79 94 112 101 102 93 103 104 148 168 129 Buy sports footwear 13958 8127 5832 1355 1818 2743 4339 3703 1435 2907 4375 5242 3137 3607 4542 2673 5744 3144 2600
23.4 22.0 25.7 43.2 27.0 24.5 29.3 15.6 16.6 23.5 21.4 28.9 21.0 22.2 27.3 22.8 44.4 50.4 38.8100.0 58.2 41.8 9.7 13.0 19.7 31.1 26.5 10.3 20.8 31.3 37.6 22.5 25.8 32.5 19.1 41.1 22.5 18.6
100 94 110 185 115 105 125 67 71 100 91 123 89 95 117 97 190 215 166 Other 1763 1002 761 139 254 284 511 574 309 439 494 521 377 635 438 313 553 284 269
3.0 2.7 3.4 4.4 3.8 2.5 3.5 2.4 3.6 3.5 2.4 2.9 2.5 3.9 2.6 2.7 4.3 4.5 4.0100.0 56.8 43.2 7.9 14.4 16.1 29.0 32.6 17.5 24.9 28.0 29.6 21.4 36.0 24.8 17.8 31.3 16.1 15.3
100 92 114 150 127 86 117 82 121 120 82 97 85 132 89 90 144 154 136Have not used for activities related to sports 8781 4781 4000 184 571 1183 1563 5280 2004 2048 2600 2129 2134 3114 2530 1003 997 628 369
14.7 13.0 17.7 5.9 8.5 10.6 10.6 22.3 23.2 16.6 12.7 11.7 14.3 19.1 15.2 8.6 7.7 10.1 5.5100.0 54.5 45.5 2.1 6.5 13.5 17.8 60.1 22.8 23.3 29.6 24.2 24.3 35.5 28.8 11.4 11.3 7.1 4.2
100 88 120 40 57 72 72 151 157 112 86 80 97 130 103 58 52 68 37
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Have used for activities related to sports (Net) 50798
85.3100.0
100 Check scores of games 43891
73.7100.0
100 Visit specific team website 35506
59.6100.0
100 Total Social Media (Net) 35490
59.6100.0
100 Watch sports related video on YouTube 24948
41.9100.0
10020529
34.5100.0
10011997
20.1100.0
10011446
19.2100.0
10010170
17.1100.0
1009155
15.4100.0
1008234
13.8100.0
100 Read sports articles/blogs 33864
56.8100.0
100 Visit league website 33536
56.3100.0
100
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.51713 11122 3710 1521 996 1335 8901 5021 7921 3427 2291 3275
91.3 88.7 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.03.4 21.9 7.3 3.0 2.0 2.6 17.5 9.9 15.6 6.7 4.5 6.4
107 104 117 117 117 117 117 117 117 117 117 1171576 10000 3287 1383 859 1198 8343 4809 7488 3287 2152 313484.0 79.7 88.6 91.0 86.2 89.7 93.7 95.8 94.5 95.9 93.9 95.7
3.6 22.8 7.5 3.2 2.0 2.7 19.0 11.0 17.1 7.5 4.9 7.1114 108 120 123 117 122 127 130 128 130 127 130
1472 9060 2177 1280 794 1095 7652 4217 6783 2177 1730 206078.5 72.2 58.7 84.2 79.7 82.0 86.0 84.0 85.6 63.5 75.5 62.9
4.1 25.5 6.1 3.6 2.2 3.1 21.6 11.9 19.1 6.1 4.9 5.8132 121 98 141 134 138 144 141 144 107 127 106
1254 7922 3219 1204 867 1059 7013 3825 6488 3219 2085 306766.8 63.2 86.8 79.2 87.0 79.3 78.8 76.2 81.9 93.9 91.0 93.7
3.5 22.3 9.1 3.4 2.4 3.0 19.8 10.8 18.3 9.1 5.9 8.6112 106 146 133 146 133 132 128 138 158 153 157887 5819 2061 838 606 692 5201 3110 4749 2061 1548 1945
47.3 46.4 55.6 55.1 60.9 51.8 58.4 61.9 60.0 60.2 67.6 59.43.6 23.3 8.3 3.4 2.4 2.8 20.8 12.5 19.0 8.3 6.2 7.8
113 111 133 132 145 124 140 148 143 144 161 142814 5119 2168 764 614 725 4840 2720 4496 2168 1279 2093
43.4 40.8 58.4 50.2 61.7 54.3 54.4 54.2 56.8 63.3 55.8 63.94.0 24.9 10.6 3.7 3.0 3.5 23.6 13.2 21.9 10.6 6.2 10.2
126 118 170 146 179 157 158 157 165 184 162 185446 2530 1136 396 320 355 2139 1530 1903 1136 1117 1094
23.8 20.2 30.6 26.0 32.1 26.6 24.0 30.5 24.0 33.1 48.8 33.43.7 21.1 9.5 3.3 2.7 3.0 17.8 12.8 15.9 9.5 9.3 9.1
118 100 152 129 160 132 119 151 119 165 242 166477 2262 1632 477 309 477 2238 1298 2088 1632 903 1632
25.4 18.0 44.0 31.4 31.0 35.7 25.1 25.8 26.4 47.6 39.4 49.84.2 19.8 14.3 4.2 2.7 4.2 19.6 11.3 18.2 14.3 7.9 14.3
132 94 229 163 162 186 131 135 137 248 205 259524 2488 1721 524 351 468 2442 1165 2378 1721 919 1594
27.9 19.8 46.4 34.4 35.3 35.0 27.4 23.2 30.0 50.2 40.1 48.75.1 24.5 16.9 5.1 3.5 4.6 24.0 11.5 23.4 16.9 9.0 15.7
164 116 272 202 207 205 161 136 176 294 235 285187 1415 862 138 119 138 1391 1022 1241 862 823 862
10.0 11.3 23.2 9.1 12.0 10.3 15.6 20.4 15.7 25.1 35.9 26.32.0 15.5 9.4 1.5 1.3 1.5 15.2 11.2 13.6 9.4 9.0 9.465 73 151 59 78 67 102 133 102 164 234 171
214 1099 804 214 196 214 1075 745 925 804 804 804
11.4 8.8 21.7 14.1 19.6 16.0 12.1 14.8 11.7 23.5 35.1 24.52.6 13.3 9.8 2.6 2.4 2.6 13.1 9.0 11.2 9.8 9.8 9.883 63 157 102 142 116 87 107 84 170 254 178
1154 8246 2643 1012 621 866 6919 3897 6185 2643 1709 252661.5 65.7 71.2 66.5 62.4 64.9 77.7 77.6 78.1 77.1 74.6 77.1
3.4 24.3 7.8 3.0 1.8 2.6 20.4 11.5 18.3 7.8 5.0 7.5108 116 125 117 110 114 137 137 137 136 131 136
1170 9014 2879 978 588 857 7398 4319 6661 2879 1924 272662.4 71.9 77.6 64.3 59.0 64.2 83.1 86.0 84.1 84.0 84.0 83.3
3.5 26.9 8.6 2.9 1.8 2.6 22.1 12.9 19.9 8.6 5.7 8.1111 128 138 114 105 114 148 153 149 149 149 148
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Total
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Watch sports 2890648.5
100.0100
Buy tickets to games 2713245.5
100.0100
Take pictures at game attending 2593743.5
100.0100
Buy sports logo apparel 2062134.6
100.0100
18631
31.3100.0
100 Follow fantasy teams 17733
29.8100.0
100 Buy sports footwear 13958
23.4100.0
100 Other 1763
3.0100.0
100Have not used for activities related to sports 8781
14.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports1111 6636 3710 1035 736 914 5998 3728 5508 3427 2291 327559.2 52.9 100.0 68.0 73.9 68.4 67.4 74.2 69.5 100.0 100.0 100.0
3.8 23.0 12.8 3.6 2.5 3.2 20.8 12.9 19.1 11.9 7.9 11.3122 109 206 140 152 141 139 153 143 206 206 206
1450 6852 2806 1258 863 1114 5925 3541 5502 2806 1846 273177.3 54.6 75.6 82.7 86.6 83.4 66.6 70.5 69.5 81.9 80.6 83.4
5.3 25.3 10.3 4.6 3.2 4.1 21.8 13.1 20.3 10.3 6.8 10.1170 120 166 182 190 183 146 155 153 180 177 183946 5882 2460 946 585 946 5882 3224 5872 2460 1379 2424
50.4 46.9 66.3 62.2 58.7 70.8 66.1 64.2 74.1 71.8 60.2 74.03.6 22.7 9.5 3.6 2.3 3.6 22.7 12.4 22.6 9.5 5.3 9.3
116 108 152 143 135 163 152 147 170 165 138 1701031 4938 2723 839 682 695 4334 2613 3956 2723 1841 264854.9 39.4 73.4 55.1 68.4 52.0 48.7 52.0 49.9 79.5 80.4 80.9
5.0 23.9 13.2 4.1 3.3 3.4 21.0 12.7 19.2 13.2 8.9 12.8159 114 212 159 198 150 141 150 144 230 232 234543 4594 2500 467 340 363 4142 2506 3810 2500 1503 2389
29.0 36.6 67.4 30.7 34.2 27.2 46.5 49.9 48.1 72.9 65.6 72.92.9 24.7 13.4 2.5 1.8 1.9 22.2 13.4 20.4 13.4 8.1 12.893 117 215 98 109 87 149 160 154 233 210 233
813 4713 2440 764 381 724 4398 2527 3895 2440 1570 236443.4 37.6 65.8 50.2 38.3 54.2 49.4 50.3 49.2 71.2 68.5 72.2
4.6 26.6 13.8 4.3 2.2 4.1 24.8 14.3 22.0 13.8 8.9 13.3146 126 221 169 129 182 166 169 165 239 230 243583 3259 2139 533 365 469 3096 2105 2888 2139 1429 2139
31.1 26.0 57.6 35.0 36.7 35.1 34.8 41.9 36.5 62.4 62.4 65.34.2 23.3 15.3 3.8 2.6 3.4 22.2 15.1 20.7 15.3 10.2 15.3
133 111 246 150 156 150 148 179 156 266 266 27958 586 194 58 58 472 217 346 194 194 194
3.1 4.7 5.2 3.8 4.3 5.3 4.3 4.4 5.7 8.5 5.93.3 33.2 11.0 3.3 3.3 26.7 12.3 19.6 11.0 11.0 11.0
104 158 177 128 146 179 146 148 191 286 200163 14198.7 11.31.9 16.259 77
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Have used for activities related to sports (Net) 50798
85.3100.0
100 Check scores of games 43891
73.7100.0
100 Visit specific team website 35506
59.6100.0
100 Total Social Media (Net) 35490
59.6100.0
100 Watch sports related video on YouTube 24948
41.9100.0
10020529
34.5100.0
10011997
20.1100.0
10011446
19.2100.0
10010170
17.1100.0
1009155
15.4100.0
1008234
13.8100.0
100 Read sports articles/blogs 33864
56.8100.0
100 Visit league website 33536
56.3100.0
100
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
11095 6212 3170 1713 47812 46721 15201 20398 11122 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795
92.3 92.0 93.4 91.3 85.2 84.9 79.5 87.3 88.7 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.0 28.6 15.4 100.0 97.7 31.8 42.7 23.3 11.4 3.7 7.8 8.0 5.8 4.1 3.1 78.5 45.4 70.5
108 108 110 107 100 100 93 102 104 117 117 117 117 117 117 117 117 117 1179335 4950 2809 1576 41798 40883 12704 18179 10000 4755 1469 3287 3222 2442 1709 1201 35396 20756 3218377.7 73.3 82.8 84.0 74.5 74.3 66.5 77.8 79.7 87.2 84.1 88.6 84.2 88.6 86.5 82.0 88.8 90.1 89.9
100.0 53.0 30.1 16.9 100.0 97.8 30.4 43.5 23.9 11.4 3.5 7.9 7.7 5.8 4.1 2.9 80.6 47.3 73.3105 100 112 114 101 101 90 106 108 118 114 120 114 120 117 111 121 122 122
8173 4268 2432 1472 33689 33009 10023 13926 9060 3601 1424 2177 2059 2393 1651 1153 29513 17554 2675768.0 63.2 71.7 78.5 60.0 60.0 52.5 59.6 72.2 66.0 81.6 58.7 53.8 86.8 83.6 78.6 74.0 76.2 74.8
100.0 52.2 29.8 18.0 100.0 98.0 29.8 41.3 26.9 10.7 4.2 6.5 6.1 7.1 4.9 3.4 83.1 49.4 75.4114 106 120 132 101 101 88 100 121 111 137 98 90 146 140 132 124 128 125
8637 4991 2391 1254 33292 32282 10326 14034 7922 4772 1553 3219 3377 2344 1565 1350 30592 18129 2833071.8 73.9 70.5 66.8 59.3 58.7 54.0 60.1 63.2 87.5 88.9 86.8 88.3 85.1 79.2 92.1 76.7 78.7 79.1
100.0 57.8 27.7 14.5 100.0 97.0 31.0 42.2 23.8 14.3 4.7 9.7 10.1 7.0 4.7 4.1 86.2 51.1 79.8121 124 118 112 100 99 91 101 106 147 149 146 148 143 133 155 129 132 133
6101 3413 1801 887 23540 22928 7527 9581 5819 3374 1313 2061 2273 1934 1201 1187 21803 13538 2036550.8 50.5 53.1 47.3 42.0 41.7 39.4 41.0 46.4 61.8 75.2 55.6 59.4 70.2 60.8 81.0 54.7 58.7 56.9
100.0 55.9 29.5 14.5 100.0 97.4 32.0 40.7 24.7 14.3 5.6 8.8 9.7 8.2 5.1 5.0 87.4 54.3 81.6121 121 127 113 100 100 94 98 111 148 180 133 142 168 145 193 131 140 136
5118 2870 1434 814 19260 18931 5564 8247 5119 3198 1030 2168 2396 1522 1001 983 18951 11905 17796
42.6 42.5 42.3 43.4 34.3 34.4 29.1 35.3 40.8 58.6 59.0 58.4 62.6 55.2 50.7 67.1 47.5 51.7 49.7100.0 56.1 28.0 15.9 100.0 98.3 28.9 42.8 26.6 16.6 5.3 11.3 12.4 7.9 5.2 5.1 92.3 58.0 86.7
124 123 123 126 100 100 85 102 118 170 171 170 182 160 147 195 138 150 1442846 1667 733 446 11146 10516 3859 4127 2530 1633 497 1136 1085 970 816 478 10038 7324 9167
23.7 24.7 21.6 23.8 19.9 19.1 20.2 17.7 20.2 29.9 28.4 30.6 28.3 35.2 41.3 32.6 25.2 31.8 25.6100.0 58.6 25.8 15.7 100.0 94.4 34.6 37.0 22.7 14.6 4.5 10.2 9.7 8.7 7.3 4.3 83.7 61.1 76.4
118 123 107 118 99 95 100 88 100 149 141 152 141 175 205 162 125 158 1272789 1553 759 477 10502 9874 3445 4167 2262 2596 965 1632 1696 1134 982 385 10968 7006 10487
23.2 23.0 22.4 25.4 18.7 17.9 18.0 17.8 18.0 47.6 55.2 44.0 44.3 41.1 49.7 26.3 27.5 30.4 29.3100.0 55.7 27.2 17.1 100.0 94.0 32.8 39.7 21.5 24.7 9.2 15.5 16.1 10.8 9.3 3.7 95.8 61.2 91.6
121 120 116 132 97 93 94 93 94 248 288 229 231 214 259 137 143 158 1532571 1205 842 524 9723 9436 2279 4669 2488 2453 732 1721 1900 1100 864 695 9686 6265 9296
21.4 17.8 24.8 27.9 17.3 17.2 11.9 20.0 19.8 45.0 41.9 46.4 49.6 39.9 43.8 47.4 24.3 27.2 26.0100.0 46.9 32.8 20.4 100.0 97.1 23.4 48.0 25.6 25.2 7.5 17.7 19.5 11.3 8.9 7.1 95.2 61.6 91.4
125 105 145 164 102 100 70 117 116 263 246 272 291 234 256 278 142 159 1522108 1309 611 187 8409 7925 3289 3220 1415 1624 762 862 993 958 775 411 8560 6073 8051
17.5 19.4 18.0 10.0 15.0 14.4 17.2 13.8 11.3 29.8 43.7 23.2 26.0 34.7 39.2 28.1 21.5 26.4 22.5100.0 62.1 29.0 8.9 100.0 94.2 39.1 38.3 16.8 19.3 9.1 10.2 11.8 11.4 9.2 4.9 93.5 66.3 87.9
114 126 117 65 98 94 112 90 73 194 284 151 169 226 255 183 140 171 1462279 1360 705 214 7311 6911 3117 2694 1099 1350 546 804 801 876 770 334 7756 5528 7371
19.0 20.1 20.8 11.4 13.0 12.6 16.3 11.5 8.8 24.7 31.3 21.7 20.9 31.8 39.0 22.8 19.5 24.0 20.6100.0 59.7 30.9 9.4 100.0 94.5 42.6 36.9 15.0 18.5 7.5 11.0 11.0 12.0 10.5 4.6 94.2 67.1 89.5
137 146 150 83 94 91 118 83 63 179 226 157 151 230 282 165 141 174 1497253 3991 2108 1154 31980 31342 9051 14045 8246 4120 1477 2643 2747 2181 1565 1166 27799 16897 2566860.3 59.1 62.1 61.5 57.0 57.0 47.4 60.1 65.7 75.5 84.6 71.2 71.8 79.1 79.3 79.5 69.7 73.3 71.7
100.0 55.0 29.1 15.9 100.0 98.0 28.3 43.9 25.8 12.9 4.6 8.3 8.6 6.8 4.9 3.6 82.1 49.9 75.8106 104 109 108 100 100 83 106 116 133 149 125 126 139 139 140 123 129 126
7574 4303 2101 1170 31967 31181 8880 13287 9014 4113 1235 2879 2849 2225 1581 1132 27869 16624 2557963.0 63.7 61.9 62.4 57.0 56.7 46.5 56.9 71.9 75.4 70.7 77.6 74.5 80.7 80.0 77.2 69.9 72.1 71.5
100.0 56.8 27.7 15.4 100.0 97.5 27.8 41.6 28.2 12.9 3.9 9.0 8.9 7.0 4.9 3.5 83.1 49.6 76.3112 113 110 111 101 101 83 101 128 134 126 138 132 143 142 137 124 128 127
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Total
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Watch sports 2890648.5
100.0100
Buy tickets to games 2713245.5
100.0100
Take pictures at game attending 2593743.5
100.0100
Buy sports logo apparel 2062134.6
100.0100
18631
31.3100.0
100 Follow fantasy teams 17733
29.8100.0
100 Buy sports footwear 13958
23.4100.0
100 Other 1763
3.0100.0
100Have not used for activities related to sports 8781
14.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
6319 3389 1819 1111 27443 26351 9076 10639 6636 5456 1746 3710 3826 2756 1975 1466 25287 16208 2327152.6 50.2 53.6 59.2 48.9 47.9 47.5 45.5 52.9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 63.4 70.3 65.0
100.0 53.6 28.8 17.6 100.0 96.0 33.1 38.8 24.2 19.9 6.4 13.5 13.9 10.0 7.2 5.3 87.5 56.1 80.5108 103 111 122 101 99 98 94 109 206 206 206 206 206 206 206 131 145 134
8357 4620 2287 1450 25056 24251 7894 9506 6852 3982 1176 2806 2669 2184 1476 1229 23478 14230 2210269.5 68.4 67.4 77.3 44.7 44.1 41.3 40.7 54.6 73.0 67.3 75.6 69.8 79.2 74.7 83.9 58.9 61.7 61.7
100.0 55.3 27.4 17.4 100.0 96.8 31.5 37.9 27.3 15.9 4.7 11.2 10.7 8.7 5.9 4.9 86.5 52.4 81.5153 150 148 170 98 97 91 89 120 160 148 166 153 174 164 184 129 136 136
7784 4409 2430 946 23878 23312 7841 9588 5882 3493 1033 2460 2380 1868 1237 1033 25937 13555 2565764.8 65.3 71.6 50.4 42.6 42.4 41.0 41.0 46.9 64.0 59.2 66.3 62.2 67.8 62.6 70.4 65.1 58.8 71.7
100.0 56.6 31.2 12.1 100.0 97.6 32.8 40.2 24.6 14.6 4.3 10.3 10.0 7.8 5.2 4.3 100.0 52.3 98.9149 150 165 116 98 97 94 94 108 147 136 152 143 156 144 162 149 135 165
5844 3273 1540 1031 19242 18533 5470 8125 4938 3726 1002 2723 2626 1986 1487 1049 18641 11886 1737448.6 48.5 45.4 54.9 34.3 33.7 28.6 34.8 39.4 68.3 57.4 73.4 68.6 72.1 75.3 71.6 46.8 51.6 48.5
100.0 56.0 26.4 17.6 100.0 96.3 28.4 42.2 25.7 19.4 5.2 14.2 13.6 10.3 7.7 5.5 90.4 57.6 84.3140 140 131 159 99 97 83 100 114 197 166 212 198 208 218 207 135 149 140
4538 2551 1444 543 17642 17103 4980 7530 4594 3437 937 2500 2511 1828 1284 1071 16456 10426 15206
37.8 37.8 42.6 29.0 31.4 31.1 26.1 32.2 36.6 63.0 53.7 67.4 65.6 66.3 65.0 73.1 41.3 45.2 42.5100.0 56.2 31.8 12.0 100.0 96.9 28.2 42.7 26.0 19.5 5.3 14.2 14.2 10.4 7.3 6.1 88.3 56.0 81.6
121 121 136 93 101 99 83 103 117 201 172 215 210 212 208 234 132 145 1364477 2418 1245 813 16639 15929 5075 6142 4713 3282 842 2440 2477 1539 1200 785 16016 9629 1498137.2 35.8 36.7 43.4 29.7 29.0 26.6 26.3 37.6 60.1 48.2 65.8 64.7 55.8 60.7 53.5 40.2 41.8 41.9
100.0 54.0 27.8 18.2 100.0 95.7 30.5 36.9 28.3 19.7 5.1 14.7 14.9 9.2 7.2 4.7 90.3 54.3 84.5125 120 123 146 100 97 89 88 126 202 162 221 218 188 204 180 135 140 141
3232 1732 918 583 12830 12213 4130 4824 3259 2911 772 2139 2208 1355 1007 785 12721 8838 1189726.9 25.6 27.1 31.1 22.9 22.2 21.6 20.7 26.0 53.4 44.2 57.6 57.7 49.2 51.0 53.6 31.9 38.4 33.2
100.0 53.6 28.4 18.0 100.0 95.2 32.2 37.6 25.4 22.7 6.0 16.7 17.2 10.6 7.8 6.1 91.1 63.3 85.2115 109 115 133 98 95 92 88 111 228 189 246 246 210 218 229 136 164 142356 222 76 58 1622 1584 397 601 586 287 93 194 287 194 194 139 1467 843 13413.0 3.3 2.3 3.1 2.9 2.9 2.1 2.6 4.7 5.3 5.3 5.2 7.5 7.0 9.8 9.5 3.7 3.7 3.7
100.0 62.3 21.5 16.2 100.0 97.7 24.5 37.1 36.1 17.7 5.7 12.0 17.7 12.0 12.0 8.6 83.2 47.8 76.1100 111 76 104 98 97 70 87 158 178 180 177 253 238 332 321 124 124 127926 540 223 163 8291 8291 3909 2963 14197.7 8.0 6.6 8.7 14.8 15.1 20.5 12.7 11.3
100.0 58.3 24.1 17.6 100.0 100.0 47.1 35.7 17.152 54 45 59 100 102 139 86 77
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Have used for activities related to sports (Net) 50798
85.3100.0
100 Check scores of games 43891
73.7100.0
100 Visit specific team website 35506
59.6100.0
100 Total Social Media (Net) 35490
59.6100.0
100 Watch sports related video on YouTube 24948
41.9100.0
10020529
34.5100.0
10011997
20.1100.0
10011446
19.2100.0
10010170
17.1100.0
1009155
15.4100.0
1008234
13.8100.0
100 Read sports articles/blogs 33864
56.8100.0
100 Visit league website 33536
56.3100.0
100
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.016765 8255 8510 1824 1094 1580 4012 37036 20745 16292 3140 1765 4330 7057 2140 9817
93.0 90.2 95.9 100.0 92.2 96.2 95.2 86.5 81.4 94.1 98.5 91.4 100.0 89.7 95.7 86.933.0 16.3 16.8 3.6 2.2 3.1 7.9 72.9 40.8 32.1 6.2 3.5 8.5 13.9 4.2 19.3109 106 113 117 108 113 112 101 95 110 116 107 117 105 112 102
14860 6925 7934 1783 1046 1217 3888 32153 17403 14750 2837 1579 3827 6508 1673 855682.4 75.6 89.4 97.8 88.1 74.1 92.2 75.1 68.3 85.2 89.0 81.7 88.4 82.7 74.8 75.833.9 15.8 18.1 4.1 2.4 2.8 8.9 73.3 39.7 33.6 6.5 3.6 8.7 14.8 3.8 19.5112 103 121 133 120 101 125 102 93 116 121 111 120 112 102 103
12016 5417 6600 1540 912 1127 3020 25585 13589 11996 2556 1278 3038 5124 1589 707066.7 59.2 74.4 84.4 76.9 68.6 71.6 59.8 53.3 69.3 80.2 66.2 70.1 65.1 71.1 62.633.8 15.3 18.6 4.3 2.6 3.2 8.5 72.1 38.3 33.8 7.2 3.6 8.6 14.4 4.5 19.9112 99 125 142 129 115 120 100 89 116 134 111 118 109 119 105
14651 6598 8053 1783 1054 1449 3767 28324 12989 15336 3065 1722 4134 6415 1873 758381.3 72.1 90.8 97.8 88.8 88.2 89.3 66.2 50.9 88.5 96.1 89.1 95.5 81.5 83.8 67.141.3 18.6 22.7 5.0 3.0 4.1 10.6 79.8 36.6 43.2 8.6 4.9 11.6 18.1 5.3 21.4136 121 152 164 149 148 150 111 86 149 161 150 160 137 141 113
10524 4483 6041 1636 875 1006 2525 19249 9027 10222 2245 1052 2569 4357 1346 543858.4 49.0 68.1 89.7 73.7 61.2 59.9 45.0 35.4 59.0 70.4 54.5 59.3 55.4 60.2 48.242.2 18.0 24.2 6.6 3.5 4.0 10.1 77.2 36.2 41.0 9.0 4.2 10.3 17.5 5.4 21.8139 117 163 214 176 146 143 107 85 141 168 130 142 132 144 115
9571 3664 5907 1321 740 1011 2835 20529 7118 13411 2805 1562 3550 5494 1345 4026
53.1 40.0 66.6 72.4 62.4 61.5 67.2 47.9 27.9 77.4 88.0 80.9 82.0 69.8 60.2 35.746.6 17.8 28.8 6.4 3.6 4.9 13.8 100.0 34.7 65.3 13.7 7.6 17.3 26.8 6.6 19.6154 116 193 210 181 179 195 139 81 225 255 235 238 203 175 103
4063 1583 2480 612 458 518 892 8957 3004 5952 1470 474 2096 1912 971 2813
22.5 17.3 28.0 33.5 38.6 31.5 21.1 20.9 11.8 34.4 46.1 24.6 48.4 24.3 43.4 24.933.9 13.2 20.7 5.1 3.8 4.3 7.4 74.7 25.0 49.6 12.3 4.0 17.5 15.9 8.1 23.4112 86 139 167 192 157 105 104 59 171 229 122 240 121 216 124
6386 1534 4852 1191 714 600 2348 9530 3205 6324 1183 591 1769 2782 854 2138
35.4 16.7 54.7 65.3 60.1 36.5 55.7 22.3 12.6 36.5 37.1 30.6 40.8 35.4 38.2 18.955.8 13.4 42.4 10.4 6.2 5.2 20.5 83.3 28.0 55.3 10.3 5.2 15.5 24.3 7.5 18.7184 87 285 340 313 190 290 116 65 190 193 159 213 184 199 99
10170 3214 6957 1670 926 1186 3175 8998 3415 5583 1097 750 965 2771 720 2188
56.4 35.1 78.4 91.5 78.0 72.2 75.3 21.0 13.4 32.2 34.4 38.8 22.3 35.2 32.2 19.4100.0 31.6 68.4 16.4 9.1 11.7 31.2 88.5 33.6 54.9 10.8 7.4 9.5 27.2 7.1 21.5
331 206 459 536 457 423 441 123 78 189 202 227 131 206 189 1133991 1192 2800 743 460 583 1014 7171 2430 4740 999 672 1195 1874 835 1721
22.1 13.0 31.6 40.7 38.7 35.5 24.1 16.7 9.5 27.4 31.3 34.8 27.6 23.8 37.4 15.243.6 13.0 30.6 8.1 5.0 6.4 11.1 78.3 26.5 51.8 10.9 7.3 13.1 20.5 9.1 18.8144 85 205 265 252 231 157 109 62 178 204 226 180 155 243 99
3780 1444 2336 536 503 504 793 6197 2038 4159 935 489 1137 1598 871 1548
21.0 15.8 26.3 29.4 42.4 30.7 18.8 14.5 8.0 24.0 29.3 25.3 26.3 20.3 39.0 13.745.9 17.5 28.4 6.5 6.1 6.1 9.6 75.3 24.8 50.5 11.4 5.9 13.8 19.4 10.6 18.8152 114 191 213 307 222 136 105 58 174 212 183 190 147 282 99
12019 4582 7437 1636 916 1208 3678 24644 12296 12348 2584 1276 3060 5428 1731 704166.7 50.0 83.8 89.7 77.2 73.5 87.2 57.6 48.2 71.3 81.0 66.1 70.7 69.0 77.4 62.435.5 13.5 22.0 4.8 2.7 3.6 10.9 72.8 36.3 36.5 7.6 3.8 9.0 16.0 5.1 20.8117 88 148 158 136 129 153 101 85 125 143 116 124 121 136 110
12303 5009 7294 1644 741 1385 3523 24388 12206 12182 2481 1195 3048 5458 1683 676368.2 54.7 82.2 90.1 62.4 84.3 83.6 57.0 47.9 70.3 77.8 61.9 70.4 69.4 75.3 59.936.7 14.9 21.7 4.9 2.2 4.1 10.5 72.7 36.4 36.3 7.4 3.6 9.1 16.3 5.0 20.2121 97 146 160 111 150 148 101 85 125 138 110 125 123 134 106
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Total
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Watch sports 2890648.5
100.0100
Buy tickets to games 2713245.5
100.0100
Take pictures at game attending 2593743.5
100.0100
Buy sports logo apparel 2062134.6
100.0100
18631
31.3100.0
100 Follow fantasy teams 17733
29.8100.0
100 Buy sports footwear 13958
23.4100.0
100 Other 1763
3.0100.0
100Have not used for activities related to sports 8781
14.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.11279 4317 6963 1535 910 1243 3274 21863 10138 11725 2209 1119 3384 5013 1699 6257
62.6 47.1 78.5 84.1 76.7 75.7 77.7 51.1 39.8 67.7 69.3 57.9 78.1 63.7 76.0 55.439.0 14.9 24.1 5.3 3.1 4.3 11.3 75.6 35.1 40.6 7.6 3.9 11.7 17.3 5.9 21.6129 97 162 173 158 156 160 105 82 140 143 119 161 131 157 114
10400 4181 6218 1439 858 1056 2866 20668 10343 10325 1970 1237 2759 4359 1283 532257.7 45.7 70.1 78.9 72.3 64.3 68.0 48.3 40.6 59.6 61.8 64.0 63.7 55.4 57.4 47.138.3 15.4 22.9 5.3 3.2 3.9 10.6 76.2 38.1 38.1 7.3 4.6 10.2 16.1 4.7 19.6127 100 154 173 159 141 149 106 89 131 136 141 140 122 126 103
11269 5215 6054 1471 567 1050 2966 20799 10731 10068 2157 1152 2311 4447 1319 490462.5 57.0 68.2 80.6 47.8 63.9 70.3 48.6 42.1 58.1 67.7 59.7 53.4 56.5 59.0 43.443.4 20.1 23.3 5.7 2.2 4.0 11.4 80.2 41.4 38.8 8.3 4.4 8.9 17.1 5.1 18.9144 131 157 185 110 147 162 112 97 134 155 137 123 130 136 100
8761 3575 5186 1149 672 928 2438 16027 6598 9429 1755 1060 2275 4339 1249 406248.6 39.0 58.5 63.0 56.6 56.5 57.8 37.4 25.9 54.4 55.0 54.9 52.5 55.1 55.9 36.042.5 17.3 25.2 5.6 3.3 4.5 11.8 77.7 32.0 45.7 8.5 5.1 11.0 21.0 6.1 19.7140 113 169 182 164 163 167 108 75 157 159 159 152 159 161 104
7235 2077 5157 1080 688 922 2468 13974 5606 8369 1762 1096 1891 3620 1138 3560
40.1 22.7 58.1 59.2 58.0 56.1 58.5 32.6 22.0 48.3 55.2 56.7 43.7 46.0 50.9 31.538.8 11.1 27.7 5.8 3.7 4.9 13.2 75.0 30.1 44.9 9.5 5.9 10.1 19.4 6.1 19.1128 73 186 189 185 179 187 104 70 155 177 181 140 147 163 101
7850 3197 4653 1128 742 751 2032 13086 5666 7420 1409 715 2239 3057 1277 404743.5 34.9 52.5 61.8 62.5 45.7 48.2 30.6 22.2 42.8 44.2 37.0 51.7 38.8 57.1 35.844.3 18.0 26.2 6.4 4.2 4.2 11.5 73.8 32.0 41.8 7.9 4.0 12.6 17.2 7.2 22.8146 117 176 208 210 154 162 103 75 144 148 124 174 131 192 120
5998 2012 3986 815 530 807 1834 11160 4192 6967 1147 756 1892 3172 1164 305633.3 22.0 44.9 44.7 44.7 49.1 43.5 26.1 16.4 40.2 36.0 39.1 43.7 40.3 52.1 27.143.0 14.4 28.6 5.8 3.8 5.8 13.1 79.9 30.0 49.9 8.2 5.4 13.6 22.7 8.3 21.9142 94 192 191 191 210 186 111 70 172 154 167 186 172 222 116423 73 349 102 165 83 1422 509 914 310 156 37 411 235 4602.3 0.8 3.9 5.6 10.0 2.0 3.3 2.0 5.3 9.7 8.1 0.9 5.2 10.5 4.1
24.0 4.1 19.8 5.8 9.4 4.7 80.7 28.9 51.8 17.6 8.8 2.1 23.3 13.3 26.179 27 133 189 339 66 112 67 178 329 273 29 177 355 138
1262 902 360 93 63 204 5781 4753 1028 49 167 813 95 14757.0 9.8 4.1 7.8 3.8 4.8 13.5 18.6 5.9 1.5 8.6 10.3 4.3 13.1
14.4 10.3 4.1 1.1 0.7 2.3 65.8 54.1 11.7 0.6 1.9 9.3 1.1 16.847 67 28 53 26 33 92 126 40 10 59 70 29 89
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Have used for activities related to sports (Net) 47821 31010 16811 2906 5732 9477 12200 17506 5916 9527 17073 15305 12109 12026 13348 10339 11245 5211 6034
80.3 84.0 74.2 92.7 85.0 84.7 82.5 73.8 68.5 77.1 83.6 84.3 80.9 73.9 80.3 88.2 86.9 83.6 90.1100.0 64.8 35.2 6.1 12.0 19.8 25.5 36.6 12.4 19.9 35.7 32.0 25.3 25.1 27.9 21.6 23.5 10.9 12.6
100 105 92 116 106 106 103 92 85 96 104 105 101 92 100 110 108 104 112 Check scores of games 34312 23385 10927 2326 3852 6272 8158 13705 4419 6930 12347 10616 8873 8624 9155 7659 7839 3731 4107
57.6 63.3 48.2 74.2 57.1 56.0 55.1 57.8 51.1 56.1 60.5 58.5 59.3 53.0 55.1 65.4 60.6 59.8 61.3100.0 68.2 31.8 6.8 11.2 18.3 23.8 39.9 12.9 20.2 36.0 30.9 25.9 25.1 26.7 22.3 22.8 10.9 12.0
100 110 84 129 99 97 96 100 89 97 105 102 103 92 96 113 105 104 107 Total Social Media (Net) 29737 19228 10509 2503 4528 6164 7157 9385 3579 5962 10837 9359 7247 7240 8803 6446 8564 4476 4088
49.9 52.1 46.4 79.9 67.2 55.1 48.4 39.6 41.4 48.2 53.1 51.6 48.4 44.5 53.0 55.0 66.2 71.8 61.0100.0 64.7 35.3 8.4 15.2 20.7 24.1 31.6 12.0 20.0 36.4 31.5 24.4 24.3 29.6 21.7 28.8 15.1 13.7
100 104 93 160 135 110 97 79 83 97 106 103 97 89 106 110 133 144 122 Watch sports related video on YouTube 19405 13657 5748 1455 3063 3882 4817 6188 2159 4150 6823 6273 4635 4817 5631 4322 4772 2422 2351
32.6 37.0 25.4 46.4 45.4 34.7 32.6 26.1 25.0 33.6 33.4 34.6 31.0 29.6 33.9 36.9 36.9 38.8 35.1100.0 70.4 29.6 7.5 15.8 20.0 24.8 31.9 11.1 21.4 35.2 32.3 23.9 24.8 29.0 22.3 24.6 12.5 12.1
100 114 78 143 139 107 100 80 77 103 103 106 95 91 104 113 113 119 10814478 8151 6327 985 2246 4114 3943 3189 2122 3005 5540 3811 3869 3701 3557 3350 4808 2738 2070
24.3 22.1 27.9 31.4 33.3 36.8 26.6 13.4 24.6 24.3 27.1 21.0 25.8 22.8 21.4 28.6 37.2 43.9 30.9100.0 56.3 43.7 6.8 15.5 28.4 27.2 22.0 14.7 20.8 38.3 26.3 26.7 25.6 24.6 23.1 33.2 18.9 14.3
100 91 115 129 137 151 110 55 101 100 112 86 106 94 88 118 153 181 1277162 4243 2919 322 284 1186 1484 3886 997 1509 2456 2200 1599 1404 2837 1322 2193 859 1333
12.0 11.5 12.9 10.3 4.2 10.6 10.0 16.4 11.5 12.2 12.0 12.1 10.7 8.6 17.1 11.3 17.0 13.8 19.9100.0 59.2 40.8 4.5 4.0 16.6 20.7 54.3 13.9 21.1 34.3 30.7 22.3 19.6 39.6 18.5 30.6 12.0 18.6
100 96 107 85 35 88 83 136 96 102 100 101 89 72 142 94 141 115 1665948 4284 1664 955 1477 1356 1505 654 735 1044 2296 1873 1399 1753 1760 1036 2368 1696 672
10.0 11.6 7.3 30.5 21.9 12.1 10.2 2.8 8.5 8.4 11.2 10.3 9.3 10.8 10.6 8.8 18.3 27.2 10.0100.0 72.0 28.0 16.1 24.8 22.8 25.3 11.0 12.4 17.5 38.6 31.5 23.5 29.5 29.6 17.4 39.8 28.5 11.3
100 116 74 305 219 121 102 28 85 85 113 103 94 108 106 89 183 272 1014320 2095 2225 558 964 821 1028 950 810 1143 1342 1025 1107 743 1874 597 1936 1095 841
7.3 5.7 9.8 17.8 14.3 7.3 6.9 4.0 9.4 9.2 6.6 5.6 7.4 4.6 11.3 5.1 15.0 17.6 12.6100.0 48.5 51.5 12.9 22.3 19.0 23.8 22.0 18.7 26.5 31.1 23.7 25.6 17.2 43.4 13.8 44.8 25.3 19.5
100 78 135 246 197 101 96 55 129 128 91 78 102 63 155 70 206 242 1734003 2533 1471 207 668 1216 1154 759 570 1306 1330 798 1383 551 1588 482 1004 585 420
6.7 6.9 6.5 6.6 9.9 10.9 7.8 3.2 6.6 10.6 6.5 4.4 9.2 3.4 9.6 4.1 7.8 9.4 6.3100.0 63.3 36.7 5.2 16.7 30.4 28.8 19.0 14.2 32.6 33.2 19.9 34.5 13.8 39.7 12.0 25.1 14.6 10.5
100 102 97 98 147 162 116 48 98 157 97 65 137 50 142 61 116 139 933796 2263 1533 735 496 793 990 783 745 859 1552 640 1062 597 1341 796 1225 848 377
6.4 6.1 6.8 23.5 7.4 7.1 6.7 3.3 8.6 7.0 7.6 3.5 7.1 3.7 8.1 6.8 9.5 13.6 5.6100.0 59.6 40.4 19.4 13.1 20.9 26.1 20.6 19.6 22.6 40.9 16.9 28.0 15.7 35.3 21.0 32.3 22.3 9.9
100 96 106 368 115 111 105 52 135 109 119 55 111 58 127 107 149 213 88 Visit specific team website 29279 19497 9782 1159 3162 5669 7808 11482 3087 5647 11263 9283 8012 7186 7891 6191 6988 2716 4272
49.1 52.8 43.2 37.0 46.9 50.7 52.8 48.4 35.7 45.7 55.1 51.1 53.5 44.2 47.5 52.8 54.0 43.5 63.8100.0 66.6 33.4 4.0 10.8 19.4 26.7 39.2 10.5 19.3 38.5 31.7 27.4 24.5 26.9 21.1 23.9 9.3 14.6
100 107 88 75 95 103 107 99 73 93 112 104 109 90 97 108 110 89 130 Read sports articles/blogs 27157 19509 7648 942 3366 4908 7294 10646 2887 5379 9329 9561 7283 6871 7452 5550 6310 3128 3182
45.6 52.8 33.8 30.1 49.9 43.9 49.3 44.9 33.4 43.5 45.7 52.7 48.7 42.2 44.8 47.4 48.8 50.2 47.5100.0 71.8 28.2 3.5 12.4 18.1 26.9 39.2 10.6 19.8 34.4 35.2 26.8 25.3 27.4 20.4 23.2 11.5 11.7
100 116 74 66 110 96 108 98 73 95 100 116 107 93 98 104 107 110 104 Visit league website 27063 18340 8724 1909 3370 5143 6754 9887 3084 4959 10334 8686 7064 7073 7443 5483 6995 3693 3302
45.4 49.7 38.5 60.9 50.0 46.0 45.6 41.7 35.7 40.1 50.6 47.9 47.2 43.5 44.8 46.8 54.1 59.2 49.3100.0 67.8 32.2 7.1 12.5 19.0 25.0 36.5 11.4 18.3 38.2 32.1 26.1 26.1 27.5 20.3 25.8 13.6 12.2
100 109 85 134 110 101 100 92 79 88 111 105 104 96 99 103 119 130 109
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Sports Fan/Social Media Report 2014
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Watch sports 24135 16348 7788 1853 3767 5542 6114 6859 3294 4531 8417 7893 5375 5665 7250 5846 7043 3639 340440.5 44.3 34.4 59.1 55.9 49.5 41.3 28.9 38.1 36.7 41.2 43.5 35.9 34.8 43.6 49.9 54.5 58.3 50.8
100.0 67.7 32.3 7.7 15.6 23.0 25.3 28.4 13.6 18.8 34.9 32.7 22.3 23.5 30.0 24.2 29.2 15.1 14.1100 109 85 146 138 122 102 71 94 90 102 107 89 86 108 123 134 144 125
Buy tickets to games 22843 14765 8078 1191 3424 4576 6026 7626 1502 3661 8861 8819 5712 6528 5919 4683 7571 3655 391638.3 40.0 35.6 38.0 50.8 40.9 40.7 32.2 17.4 29.6 43.4 48.6 38.2 40.1 35.6 40.0 58.5 58.6 58.5
100.0 64.6 35.4 5.2 15.0 20.0 26.4 33.4 6.6 16.0 38.8 38.6 25.0 28.6 25.9 20.5 33.1 16.0 17.1100 104 93 99 132 107 106 84 45 77 113 127 100 105 93 104 153 153 153
Buy sports logo apparel 15915 9447 6468 1290 2673 3239 4170 4543 1193 2971 5958 5793 3698 4132 4977 3108 5974 2502 347226.7 25.6 28.5 41.1 39.6 28.9 28.2 19.2 13.8 24.0 29.2 31.9 24.7 25.4 29.9 26.5 46.2 40.1 51.8
100.0 59.4 40.6 8.1 16.8 20.4 26.2 28.5 7.5 18.7 37.4 36.4 23.2 26.0 31.3 19.5 37.5 15.7 21.8100 96 107 154 148 108 106 72 52 90 109 119 93 95 112 99 173 150 194
Follow fantasy teams 13180 10448 2732 1532 1761 3300 3668 2919 1443 2514 5452 3771 3573 3387 3504 2715 4308 2239 206922.1 28.3 12.1 48.9 26.1 29.5 24.8 12.3 16.7 20.3 26.7 20.8 23.9 20.8 21.1 23.2 33.3 35.9 30.9
100.0 79.3 20.7 11.6 13.4 25.0 27.8 22.1 10.9 19.1 41.4 28.6 27.1 25.7 26.6 20.6 32.7 17.0 15.7100 128 55 221 118 133 112 56 75 92 121 94 108 94 95 105 151 162 140
10621 7044 3577 432 957 2177 3182 3874 1610 2371 3725 2915 2356 3011 2791 2463 3268 1754 1514
17.8 19.1 15.8 13.8 14.2 19.5 21.5 16.3 18.6 19.2 18.2 16.1 15.7 18.5 16.8 21.0 25.3 28.1 22.6100.0 66.3 33.7 4.1 9.0 20.5 30.0 36.5 15.2 22.3 35.1 27.4 22.2 28.4 26.3 23.2 30.8 16.5 14.3
100 107 89 77 80 109 121 92 105 108 102 90 88 104 94 118 142 158 127 Buy sports footwear 10382 6142 4241 1072 1372 1700 3012 3227 910 2006 3377 4089 2204 2762 3301 2115 4162 2049 2113
17.4 16.6 18.7 34.2 20.3 15.2 20.4 13.6 10.5 16.2 16.5 22.5 14.7 17.0 19.9 18.1 32.2 32.9 31.6100.0 59.2 40.8 10.3 13.2 16.4 29.0 31.1 8.8 19.3 32.5 39.4 21.2 26.6 31.8 20.4 40.1 19.7 20.3
100 95 107 196 117 87 117 78 60 93 95 129 85 97 114 104 185 189 181 Take pictures at game attending
Other 1108 623 485 216 247 278 366 189 282 363 274 216 415 336 140 337 92 2451.9 1.7 2.1 3.2 2.2 1.9 1.5 2.2 2.3 1.8 1.5 1.4 2.6 2.0 1.2 2.6 1.5 3.7
100.0 56.2 43.8 19.5 22.3 25.1 33.1 17.1 25.4 32.8 24.7 19.5 37.5 30.4 12.6 30.4 8.3 22.1100 91 115 172 119 101 83 118 123 96 81 78 137 109 64 140 79 197
Have not used for activities related to sports 11758 5910 5848 228 1011 1713 2597 6209 2724 2836 3351 2848 2858 4244 3277 1379 1688 1026 66219.7 16.0 25.8 7.3 15.0 15.3 17.5 26.2 31.5 22.9 16.4 15.7 19.1 26.1 19.7 11.8 13.1 16.4 9.9
100.0 50.3 49.7 1.9 8.6 14.6 22.1 52.8 23.2 24.1 28.5 24.2 24.3 36.1 27.9 11.7 14.4 8.7 5.6100 81 131 37 76 78 89 133 160 116 83 79 97 132 100 60 66 83 50
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Have used for activities related to sports (Net) 47821
80.3100.0
100 Check scores of games 34312
57.6100.0
100 Total Social Media (Net) 29737
49.9100.0
100 Watch sports related video on YouTube 19405
32.6100.0
10014478
24.3100.0
1007162
12.0100.0
1005948
10.0100.0
1004320
7.3100.0
1004003
6.7100.0
1003796
6.4100.0
100 Visit specific team website 29279
49.1100.0
100 Read sports articles/blogs 27157
45.6100.0
100 Visit league website 27063
45.4100.0
100
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.51698 10511 3546 1505 981 1320 8290 4508 7391 3263 2164 3110
90.5 83.8 95.6 99.0 98.5 98.8 93.1 89.8 93.3 95.2 94.5 95.03.5 22.0 7.4 3.1 2.1 2.8 17.3 9.4 15.5 6.8 4.5 6.5
113 104 119 123 123 123 116 112 116 119 118 1181335 8472 2490 1142 647 957 6816 3728 6090 2490 1490 237371.1 67.6 67.1 75.1 64.9 71.7 76.6 74.2 76.9 72.7 65.0 72.5
3.9 24.7 7.3 3.3 1.9 2.8 19.9 10.9 17.7 7.3 4.3 6.9124 117 117 130 113 124 133 129 133 126 113 126969 6855 2884 919 582 774 5946 2994 5480 2884 1787 2731
51.6 54.7 77.7 60.4 58.4 57.9 66.8 59.6 69.2 84.1 78.0 83.43.3 23.1 9.7 3.1 2.0 2.6 20.0 10.1 18.4 9.7 6.0 9.2
103 110 156 121 117 116 134 119 139 169 156 167585 4734 1754 535 304 431 4116 2271 3699 1754 1278 1678
31.2 37.7 47.3 35.2 30.5 32.3 46.2 45.2 46.7 51.2 55.8 51.33.0 24.4 9.0 2.8 1.6 2.2 21.2 11.7 19.1 9.0 6.6 8.696 116 145 108 94 99 142 139 143 157 171 157
430 4108 1598 381 249 341 3829 1942 3509 1598 747 1522
22.9 32.8 43.1 25.0 25.0 25.5 43.0 38.7 44.3 46.6 32.6 46.53.0 28.4 11.0 2.6 1.7 2.4 26.4 13.4 24.2 11.0 5.2 10.594 135 177 103 103 105 177 159 182 192 134 191
219 1739 448 170 112 128 1348 912 1161 448 429 406
11.7 13.9 12.1 11.2 11.2 9.6 15.1 18.2 14.7 13.1 18.7 12.43.1 24.3 6.3 2.4 1.6 1.8 18.8 12.7 16.2 6.3 6.0 5.797 115 100 93 93 80 126 151 122 109 156 103
378 1705 1316 378 206 322 1658 739 1594 1316 648 1189
20.2 13.6 35.5 24.9 20.7 24.1 18.6 14.7 20.1 38.4 28.3 36.36.4 28.7 22.1 6.4 3.5 5.4 27.9 12.4 26.8 22.1 10.9 20.0
202 136 355 249 207 242 187 147 202 385 283 36486 826 591 36 36 36 802 536 753 591 553 591
4.6 6.6 15.9 2.4 3.6 2.7 9.0 10.7 9.5 17.2 24.1 18.02.0 19.1 13.7 0.8 0.8 0.8 18.6 12.4 17.4 13.7 12.8 13.763 91 220 33 50 37 124 147 131 238 333 249
278 954 241 278 129 278 930 440 780 241 206 241
14.8 7.6 6.5 18.3 12.9 20.8 10.4 8.8 9.8 7.0 9.0 7.46.9 23.8 6.0 6.9 3.2 6.9 23.2 11.0 19.5 6.0 5.1 6.0
221 113 97 272 192 310 155 131 147 105 134 109493 329 468 241 318 329 329 329
3.9 8.9 5.3 4.8 4.0 9.6 14.4 10.113.0 8.7 12.3 6.3 8.4 8.7 8.7 8.7
62 139 83 75 63 151 225 1581196 7787 1566 1004 517 818 6379 3102 5616 1566 1118 144963.7 62.1 42.2 66.0 51.9 61.3 71.7 61.8 70.9 45.7 48.8 44.2
4.1 26.6 5.3 3.4 1.8 2.8 21.8 10.6 19.2 5.3 3.8 4.9130 126 86 134 106 125 146 126 144 93 99 90
1066 6822 1840 924 581 779 5495 2870 4785 1840 945 172456.8 54.4 49.6 60.8 58.3 58.3 61.7 57.2 60.4 53.7 41.2 52.6
3.9 25.1 6.8 3.4 2.1 2.9 20.2 10.6 17.6 6.8 3.5 6.3125 119 109 133 128 128 135 125 133 118 90 115
1006 7693 2151 814 453 693 6077 3126 5500 2151 1234 199853.6 61.3 58.0 53.5 45.4 51.9 68.3 62.3 69.4 62.8 53.9 61.0
3.7 28.4 7.9 3.0 1.7 2.6 22.5 11.6 20.3 7.9 4.6 7.4118 135 128 118 100 114 150 137 153 138 119 134
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Total
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Watch sports 2413540.5
100.0100
Buy tickets to games 2284338.3
100.0100
Buy sports logo apparel 1591526.7
100.0100
Follow fantasy teams 1318022.1
100.0100
10621
17.8100.0
100 Buy sports footwear 10382
17.4100.0
100 Take pictures at game attending
Other 11081.9
100.0100
Have not used for activities related to sports 1175819.7
100.0100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports888 5401 3411 811 542 690 4763 2872 4379 3128 2030 2976
47.3 43.1 91.9 53.3 54.4 51.7 53.5 57.2 55.3 91.3 88.6 90.93.7 22.4 14.1 3.4 2.2 2.9 19.7 11.9 18.1 13.0 8.4 12.3
117 106 227 132 134 128 132 141 136 225 219 2241216 6183 2102 1024 629 920 5256 2913 4921 2102 1179 202764.8 49.3 56.6 67.3 63.2 68.9 59.0 58.0 62.1 61.3 51.5 61.9
5.3 27.1 9.2 4.5 2.8 4.0 23.0 12.8 21.5 9.2 5.2 8.9169 129 148 176 165 180 154 151 162 160 134 161815 4289 1984 623 509 519 3685 2091 3370 1984 1102 1908
43.5 34.2 53.5 41.0 51.1 38.9 41.4 41.6 42.5 57.9 48.1 58.35.1 26.9 12.5 3.9 3.2 3.3 23.2 13.1 21.2 12.5 6.9 12.0
163 128 200 153 191 146 155 156 159 217 180 218557 3819 2002 508 144 468 3505 1693 3199 2002 1170 1927
29.7 30.5 54.0 33.4 14.4 35.1 39.4 33.7 40.4 58.4 51.1 58.84.2 29.0 15.2 3.9 1.1 3.6 26.6 12.8 24.3 15.2 8.9 14.6
134 138 244 151 65 159 178 152 183 264 231 266379 2756 997 303 206 199 2304 1290 2020 997 728 922
20.2 22.0 26.9 19.9 20.6 14.9 25.9 25.7 25.5 29.1 31.8 28.23.6 25.9 9.4 2.8 1.9 1.9 21.7 12.1 19.0 9.4 6.9 8.7
113 123 151 112 116 83 145 144 143 163 178 158530 2579 1861 480 313 416 2416 1509 2369 1861 1151 1861
28.3 20.6 50.1 31.6 31.4 31.2 27.1 30.1 29.9 54.3 50.2 56.85.1 24.8 17.9 4.6 3.0 4.0 23.3 14.5 22.8 17.9 11.1 17.9
162 118 288 181 180 179 156 172 172 312 288 326
58 507 58 58 393 139 2913.1 4.0 3.8 4.3 4.4 2.8 3.75.2 45.8 5.2 5.2 35.5 12.5 26.3
165 217 204 232 237 148 198178 2031 165 15 15 15 611 513 530 165 127 1659.5 16.2 4.4 1.0 1.5 1.2 6.9 10.2 6.7 4.8 5.5 5.01.5 17.3 1.4 0.1 0.1 0.1 5.2 4.4 4.5 1.4 1.1 1.448 82 22 5 8 6 35 52 34 24 28 25
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Have used for activities related to sports (Net) 47821
80.3100.0
100 Check scores of games 34312
57.6100.0
100 Total Social Media (Net) 29737
49.9100.0
100 Watch sports related video on YouTube 19405
32.6100.0
10014478
24.3100.0
1007162
12.0100.0
1005948
10.0100.0
1004320
7.3100.0
1004003
6.7100.0
1003796
6.4100.0
100 Visit specific team website 29279
49.1100.0
100 Read sports articles/blogs 27157
45.6100.0
100 Visit league website 27063
45.4100.0
100
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.1
10601 5907 2996 1698 45052 43961 14310 19140 10511 5292 1746 3546 3826 2592 1848 1412 36887 21623 33386
88.2 87.5 88.3 90.5 80.3 79.9 74.9 81.9 83.8 97.0 100.0 95.6 100.0 94.0 93.6 96.4 92.5 93.8 93.3100.0 55.7 28.3 16.0 100.0 97.6 31.8 42.5 23.3 11.7 3.9 7.9 8.5 5.8 4.1 3.1 77.1 45.2 69.8
110 109 110 113 100 100 93 102 104 121 125 119 125 117 117 120 115 117 1167483 3813 2336 1335 32843 32258 9699 14086 8472 3655 1165 2490 2637 1801 1155 877 25817 15044 2331962.3 56.5 68.9 71.1 58.5 58.6 50.8 60.3 67.6 67.0 66.7 67.1 68.9 65.4 58.5 59.8 64.8 65.3 65.1
100.0 50.9 31.2 17.8 100.0 98.2 29.5 42.9 25.8 11.1 3.5 7.6 8.0 5.5 3.5 2.7 75.2 43.8 68.0108 98 120 124 102 102 88 105 117 116 116 117 120 113 102 104 112 113 113
6981 4030 1982 969 28165 27230 8668 11707 6855 4151 1268 2884 3377 1723 1302 957 24838 13874 2301658.1 59.7 58.4 51.6 50.2 49.5 45.4 50.1 54.7 76.1 72.6 77.7 88.3 62.5 65.9 65.3 62.3 60.2 64.3
100.0 57.7 28.4 13.9 100.0 96.7 30.8 41.6 24.3 14.7 4.5 10.2 12.0 6.1 4.6 3.4 83.5 46.7 77.4116 120 117 103 101 99 91 100 110 152 145 156 177 125 132 131 125 121 129
4386 2436 1366 585 18712 18238 6069 7435 4734 2591 838 1754 1978 1447 1025 876 16260 9433 1505436.5 36.1 40.3 31.2 33.4 33.2 31.8 31.8 37.7 47.5 48.0 47.3 51.7 52.5 51.9 59.7 40.8 40.9 42.1
100.0 55.5 31.1 13.3 100.0 97.5 32.4 39.7 25.3 13.8 4.5 9.4 10.6 7.7 5.5 4.7 83.8 48.6 77.6112 111 124 96 102 102 98 98 116 146 147 145 159 161 159 183 125 126 129
3353 1921 1002 430 13719 13419 3347 5964 4108 2415 817 1598 1979 834 504 515 12900 7569 11959
27.9 28.4 29.5 22.9 24.5 24.4 17.5 25.5 32.8 44.3 46.8 43.1 51.7 30.3 25.5 35.1 32.4 32.8 33.4100.0 57.3 29.9 12.8 100.0 97.8 24.4 43.5 29.9 17.6 6.0 11.6 14.4 6.1 3.7 3.8 89.1 52.3 82.6
115 117 122 94 101 100 72 105 135 182 193 177 213 125 105 145 133 135 1371436 901 315 219 6915 6549 2326 2485 1739 724 276 448 539 231 140 137 5202 3550 4772
11.9 13.4 9.3 11.7 12.3 11.9 12.2 10.6 13.9 13.3 15.8 12.1 14.1 8.4 7.1 9.3 13.1 15.4 13.3100.0 62.8 22.0 15.3 100.0 94.7 33.6 35.9 25.1 10.5 4.0 6.5 7.8 3.3 2.0 2.0 72.6 49.6 66.6
99 111 77 97 103 99 101 88 115 110 132 100 117 70 59 78 109 128 1111489 588 523 378 5878 5638 978 2955 1705 1844 528 1316 1529 707 639 438 5464 3165 5156
12.4 8.7 15.4 20.2 10.5 10.2 5.1 12.7 13.6 33.8 30.2 35.5 40.0 25.6 32.4 29.9 13.7 13.7 14.4100.0 39.5 35.1 25.4 100.0 95.9 16.6 50.3 29.0 31.4 9.0 22.4 26.0 12.0 10.9 7.4 91.9 53.2 86.7
124 87 155 202 105 103 51 127 136 339 303 355 400 257 324 299 137 138 144873 455 332 86 4021 3586 1579 1181 826 1126 535 591 559 750 631 258 3725 2635 3566
7.3 6.7 9.8 4.6 7.2 6.5 8.3 5.1 6.6 20.6 30.7 15.9 14.6 27.2 31.9 17.6 9.3 11.4 10.0100.0 52.1 38.0 9.8 100.0 89.2 39.3 29.4 20.5 28.0 13.3 14.7 13.9 18.6 15.7 6.4 86.2 61.0 82.5
100 93 135 63 99 90 114 70 91 285 423 220 201 375 440 243 129 158 137851 337 236 278 3676 3503 1174 1374 954 646 405 241 495 251 209 88 3525 2328 3174
7.1 5.0 7.0 14.8 6.6 6.4 6.1 5.9 7.6 11.8 23.2 6.5 12.9 9.1 10.6 6.0 8.8 10.1 8.9100.0 39.6 27.7 32.7 100.0 95.3 31.9 37.4 26.0 17.6 11.0 6.6 13.5 6.8 5.7 2.4 88.1 58.2 79.3
105 74 104 221 98 95 91 88 113 176 345 97 193 136 158 89 132 150 132954 447 507 3360 3116 1482 1141 493 681 352 329 339 385 385 3318 2255 3072
7.9 6.6 15.0 6.0 5.7 7.8 4.9 3.9 12.5 20.1 8.9 8.9 14.0 19.5 8.3 9.8 8.6100.0 46.8 53.2 100.0 92.7 44.1 34.0 14.7 20.3 10.5 9.8 10.1 11.5 11.5 87.4 59.4 80.9
125 104 235 94 89 122 77 62 196 316 139 139 219 306 131 154 1356608 3311 2101 1196 28050 27625 8315 11523 7787 2731 1165 1566 1875 1618 1109 780 23287 12836 2119255.0 49.0 61.9 63.7 50.0 50.2 43.5 49.3 62.1 50.1 66.7 42.2 49.0 58.7 56.1 53.2 58.4 55.7 59.2
100.0 50.1 31.8 18.1 100.0 98.5 29.6 41.1 27.8 9.7 4.2 5.6 6.7 5.8 4.0 2.8 79.5 43.8 72.4112 100 126 130 102 102 89 100 126 102 136 86 100 119 114 108 119 113 120
5600 3038 1496 1066 25902 25476 7154 11499 6822 3111 1270 1840 2372 1288 894 678 21091 12150 1934246.6 45.0 44.1 56.8 46.2 46.3 37.4 49.2 54.4 57.0 72.8 49.6 62.0 46.7 45.3 46.3 52.9 52.7 54.0
100.0 54.2 26.7 19.0 100.0 98.4 27.6 44.4 26.3 12.0 4.9 7.1 9.2 5.0 3.5 2.6 77.7 44.7 71.2102 99 97 125 101 102 82 108 119 125 160 109 136 103 99 102 116 116 119
5827 3364 1456 1006 26085 25543 6842 11008 7693 3247 1097 2151 2364 1656 1098 841 21396 11659 1973748.5 49.8 42.9 53.6 46.5 46.4 35.8 47.1 61.3 59.5 62.8 58.0 61.8 60.1 55.6 57.4 53.7 50.6 55.1
100.0 57.7 25.0 17.3 100.0 97.9 26.2 42.2 29.5 12.4 4.2 8.2 9.1 6.3 4.2 3.2 79.1 43.1 72.9107 110 95 118 102 102 79 104 135 131 138 128 136 132 122 126 118 111 121
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Total
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Watch sports 2413540.5
100.0100
Buy tickets to games 2284338.3
100.0100
Buy sports logo apparel 1591526.7
100.0100
Follow fantasy teams 1318022.1
100.0100
10621
17.8100.0
100 Buy sports footwear 10382
17.4100.0
100 Take pictures at game attending
Other 11081.9
100.0100
Have not used for activities related to sports 1175819.7
100.0100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
4929 2564 1478 888 22825 21733 7726 8606 5401 5067 1655 3411 3826 2367 1623 1412 20516 13139 1900941.0 38.0 43.6 47.3 40.7 39.5 40.4 36.8 43.1 92.9 94.8 91.9 100.0 85.9 82.2 96.4 51.5 57.0 53.1
100.0 52.0 30.0 18.0 100.0 95.2 33.9 37.7 23.7 22.2 7.3 14.9 16.8 10.4 7.1 6.2 85.0 54.4 78.8101 94 108 117 100 98 100 91 106 229 234 227 247 212 203 238 127 141 131
7350 4013 2121 1216 21200 20885 6349 8353 6183 3075 973 2102 2263 1683 1062 1143 19188 11134 1796661.1 59.4 62.5 64.8 37.8 38.0 33.2 35.8 49.3 56.4 55.7 56.6 59.1 61.1 53.8 78.0 48.1 48.3 50.2
100.0 54.6 28.9 16.5 100.0 98.5 30.0 39.4 29.2 14.5 4.6 9.9 10.7 7.9 5.0 5.4 84.0 48.7 78.7159 155 163 169 99 99 87 93 129 147 145 148 154 159 140 203 126 126 131
4222 2315 1092 815 15096 14800 4279 6232 4289 2943 959 1984 2190 1507 1008 910 13936 8204 1303735.1 34.3 32.2 43.5 26.9 26.9 22.4 26.7 34.2 53.9 54.9 53.5 57.2 54.7 51.0 62.1 35.0 35.6 36.4
100.0 54.8 25.9 19.3 100.0 98.0 28.3 41.3 28.4 19.5 6.4 13.1 14.5 10.0 6.7 6.0 87.6 51.5 81.9131 128 120 163 101 101 84 100 128 202 206 200 214 205 191 232 131 133 136
3119 1611 951 557 12615 12155 3639 4697 3819 2656 654 2002 2262 1039 827 569 11462 6286 1076325.9 23.9 28.0 29.7 22.5 22.1 19.0 20.1 30.5 48.7 37.4 54.0 59.1 37.7 41.9 38.8 28.8 27.3 30.1
100.0 51.6 30.5 17.9 100.0 96.3 28.8 37.2 30.3 21.1 5.2 15.9 17.9 8.2 6.6 4.5 87.0 47.7 81.7117 108 127 134 102 100 86 91 138 220 169 244 267 170 189 175 130 123 136
2268 1228 660 379 10035 9851 2818 4278 2756 1566 569 997 1413 783 493 613 8446 5680 7464
18.9 18.2 19.5 20.2 17.9 17.9 14.7 18.3 22.0 28.7 32.6 26.9 36.9 28.4 24.9 41.8 21.2 24.6 20.9100.0 54.2 29.1 16.7 100.0 98.2 28.1 42.6 27.5 15.6 5.7 9.9 14.1 7.8 4.9 6.1 79.5 53.5 70.3
106 102 109 113 100 100 83 103 123 161 183 151 207 159 140 235 119 138 1171997 892 575 530 9807 9219 2869 3770 2579 2436 575 1861 1811 1049 701 556 9145 6082 868516.6 13.2 17.0 28.3 17.5 16.8 15.0 16.1 20.6 44.6 32.9 50.1 47.3 38.0 35.5 38.0 22.9 26.4 24.3
100.0 44.6 28.8 26.5 100.0 94.0 29.3 38.4 26.3 24.8 5.9 19.0 18.5 10.7 7.1 5.7 88.1 58.6 83.795 76 97 162 100 96 86 93 118 256 189 288 272 218 204 218 132 151 139
255 121 76 58 1067 1030 158 365 507 93 93 93 812 461 7102.1 1.8 2.3 3.1 1.9 1.9 0.8 1.6 4.0 1.7 5.3 2.4 2.0 2.0 2.0
100.0 47.5 29.9 22.6 100.0 96.5 14.8 34.2 47.5 8.7 8.7 8.7 73.3 41.6 64.1114 96 121 165 102 101 44 84 217 91 286 130 109 108 107
1420 845 396 178 11051 11051 4800 4221 2031 165 165 165 127 53 2977 1423 240811.8 12.5 11.7 9.5 19.7 20.1 25.1 18.1 16.2 3.0 4.4 6.0 6.4 3.6 7.5 6.2 6.7
100.0 59.5 27.9 12.6 100.0 100.0 43.4 38.2 18.4 1.5 1.5 1.5 1.1 0.5 25.3 12.1 20.560 63 59 48 100 102 127 92 82 15 22 30 33 18 38 31 34
Sports Fan/Social Media Report 2014
TotalTotal 59579
100.0100.0
Have used for activities related to sports (Net) 47821
80.3100.0
100 Check scores of games 34312
57.6100.0
100 Total Social Media (Net) 29737
49.9100.0
100 Watch sports related video on YouTube 19405
32.6100.0
10014478
24.3100.0
1007162
12.0100.0
1005948
10.0100.0
1004320
7.3100.0
1004003
6.7100.0
1003796
6.4100.0
100 Visit specific team website 29279
49.1100.0
100 Read sports articles/blogs 27157
45.6100.0
100 Visit league website 27063
45.4100.0
100
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.015881 7579 8302 1824 1094 1512 3872 34567 18981 15586 3003 1713 4190 6679 2078 9546
88.1 82.8 93.6 100.0 92.2 92.0 91.8 80.7 74.4 90.0 94.2 88.7 96.8 84.9 93.0 84.533.2 15.8 17.4 3.8 2.3 3.2 8.1 72.3 39.7 32.6 6.3 3.6 8.8 14.0 4.3 20.0110 103 117 125 115 115 114 101 93 112 117 111 121 106 116 105
11171 5262 5909 1502 730 815 2862 24048 13071 10977 2265 1185 2612 4915 1108 684362.0 57.5 66.6 82.3 61.5 49.6 67.9 56.2 51.3 63.4 71.0 61.4 60.3 62.5 49.5 60.632.6 15.3 17.2 4.4 2.1 2.4 8.3 70.1 38.1 32.0 6.6 3.5 7.6 14.3 3.2 19.9108 100 116 143 107 86 118 98 89 110 123 107 105 108 86 105
12326 5319 7007 1510 905 1166 3426 23452 10382 13071 2673 1342 3541 5516 1630 676268.4 58.1 79.0 82.8 76.2 71.0 81.3 54.8 40.7 75.5 83.8 69.5 81.8 70.1 72.9 59.941.5 17.9 23.6 5.1 3.0 3.9 11.5 78.9 34.9 44.0 9.0 4.5 11.9 18.5 5.5 22.7137 116 158 166 153 142 163 110 82 151 168 139 164 140 146 120
8166 3842 4323 1165 628 631 1899 14777 7246 7532 1842 708 1649 3332 881 457145.3 42.0 48.7 63.8 52.9 38.4 45.0 34.5 28.4 43.5 57.8 36.7 38.1 42.3 39.4 40.542.1 19.8 22.3 6.0 3.2 3.3 9.8 76.2 37.3 38.8 9.5 3.6 8.5 17.2 4.5 23.6139 129 150 196 162 118 138 106 87 134 177 113 117 130 121 124
6848 2448 4400 1027 393 572 2407 14478 4582 9896 1973 1056 2597 4270 782 2932
38.0 26.7 49.6 56.3 33.1 34.8 57.1 33.8 18.0 57.1 61.9 54.7 60.0 54.3 35.0 26.047.3 16.9 30.4 7.1 2.7 4.0 16.6 100.0 31.6 68.4 13.6 7.3 17.9 29.5 5.4 20.3156 110 204 232 136 143 235 139 74 235 255 225 247 223 144 107
1805 395 1410 369 326 226 489 5150 1416 3734 699 238 1499 1299 373 1380
10.0 4.3 15.9 20.2 27.5 13.8 11.6 12.0 5.6 21.6 21.9 12.3 34.6 16.5 16.7 12.225.2 5.5 19.7 5.2 4.5 3.2 6.8 71.9 19.8 52.1 9.8 3.3 20.9 18.1 5.2 19.3
83 36 132 168 228 115 96 100 46 179 182 103 288 137 139 1025948 1341 4607 1020 646 732 2209 5364 1846 3518 719 430 588 1781 504 1375
33.0 14.6 51.9 55.9 54.4 44.6 52.4 12.5 7.2 20.3 22.5 22.3 13.6 22.6 22.6 12.2100.0 22.5 77.5 17.1 10.9 12.3 37.1 90.2 31.0 59.1 12.1 7.2 9.9 29.9 8.5 23.1
331 147 520 560 545 446 525 125 73 203 226 223 136 227 226 1221807 366 1440 525 278 193 444 3251 784 2468 535 323 742 868 264 708
10.0 4.0 16.2 28.8 23.4 11.8 10.5 7.6 3.1 14.2 16.8 16.7 17.1 11.0 11.8 6.341.8 8.5 33.3 12.2 6.4 4.5 10.3 75.3 18.1 57.1 12.4 7.5 17.2 20.1 6.1 16.4138 55 224 397 323 162 145 105 42 196 231 231 236 152 163 87
2079 419 1660 348 234 134 943 3497 1135 2362 465 130 756 1010 306 848
11.5 4.6 18.7 19.1 19.7 8.2 22.4 8.2 4.5 13.6 14.6 6.7 17.5 12.8 13.7 7.551.9 10.5 41.5 8.7 5.9 3.3 23.6 87.3 28.3 59.0 11.6 3.3 18.9 25.2 7.6 21.2172 68 278 284 294 121 333 122 66 203 217 100 260 191 204 112
1627 602 1025 282 370 89 284 2596 815 1781 303 252 577 649 124 520
9.0 6.6 11.6 15.5 31.2 5.4 6.7 6.1 3.2 10.3 9.5 13.1 13.3 8.2 5.6 4.642.9 15.9 27.0 7.4 9.8 2.4 7.5 68.4 21.5 46.9 8.0 6.6 15.2 17.1 3.3 13.7142 103 181 243 490 85 106 95 50 161 149 205 209 129 87 72
9700 4530 5171 1158 674 798 2541 20663 11280 9383 2046 875 2372 4090 1037 606653.8 49.5 58.3 63.4 56.8 48.6 60.3 48.3 44.2 54.2 64.2 45.3 54.8 52.0 46.4 53.733.1 15.5 17.7 4.0 2.3 2.7 8.7 70.6 38.5 32.0 7.0 3.0 8.1 14.0 3.5 20.7109 101 119 129 116 99 123 98 90 110 131 92 111 106 94 109
9556 3708 5848 1367 726 746 3009 19442 10040 9401 1976 999 2254 4172 891 562053.0 40.5 65.9 74.9 61.2 45.4 71.4 45.4 39.4 54.3 62.0 51.7 52.1 53.0 39.8 49.835.2 13.7 21.5 5.0 2.7 2.7 11.1 71.6 37.0 34.6 7.3 3.7 8.3 15.4 3.3 20.7116 89 145 164 134 100 157 100 86 119 136 113 114 116 87 109
9650 4023 5627 1412 619 767 2829 19160 10027 9133 2001 867 1999 4266 982 525853.5 43.9 63.4 77.4 52.2 46.7 67.1 44.7 39.3 52.7 62.7 44.9 46.2 54.2 43.9 46.635.7 14.9 20.8 5.2 2.3 2.8 10.5 70.8 37.0 33.7 7.4 3.2 7.4 15.8 3.6 19.4118 97 140 170 115 103 148 99 87 116 138 99 102 119 97 103
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Total
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Watch sports 2413540.5
100.0100
Buy tickets to games 2284338.3
100.0100
Buy sports logo apparel 1591526.7
100.0100
Follow fantasy teams 1318022.1
100.0100
10621
17.8100.0
100 Buy sports footwear 10382
17.4100.0
100 Take pictures at game attending
Other 11081.9
100.0100
Have not used for activities related to sports 1175819.7
100.0100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.9709 3513 6196 1420 842 1109 2825 18327 8050 10278 2008 1056 2654 4559 1514 547353.9 38.4 69.9 77.8 71.0 67.5 67.0 42.8 31.6 59.3 63.0 54.7 61.3 57.9 67.7 48.540.2 14.6 25.7 5.9 3.5 4.6 11.7 75.9 33.4 42.6 8.3 4.4 11.0 18.9 6.3 22.7133 95 172 192 175 167 165 106 78 146 155 135 151 143 167 120
8659 3297 5361 1344 741 873 2403 17366 8662 8703 1788 1155 1960 3802 976 475248.0 36.0 60.4 73.7 62.4 53.1 57.0 40.6 34.0 50.3 56.1 59.8 45.3 48.3 43.7 42.137.9 14.4 23.5 5.9 3.2 3.8 10.5 76.0 37.9 38.1 7.8 5.1 8.6 16.6 4.3 20.8125 94 158 192 163 139 149 106 89 131 146 156 118 126 114 110
6747 2790 3957 957 450 560 1991 12544 5432 7112 1387 773 1512 3440 786 301037.4 30.5 44.6 52.4 37.9 34.1 47.2 29.3 21.3 41.1 43.5 40.0 34.9 43.7 35.2 26.742.4 17.5 24.9 6.0 2.8 3.5 12.5 78.8 34.1 44.7 8.7 4.9 9.5 21.6 4.9 18.9140 114 167 196 142 127 177 110 80 154 163 150 131 164 132 100
6014 2338 3676 932 615 494 1635 9461 3778 5683 1118 434 1789 2341 819 320033.4 25.5 41.4 51.1 51.8 30.1 38.8 22.1 14.8 32.8 35.1 22.5 41.3 29.7 36.7 28.345.6 17.7 27.9 7.1 4.7 3.8 12.4 71.8 28.7 43.1 8.5 3.3 13.6 17.8 6.2 24.3151 115 187 231 234 136 175 100 67 148 159 102 187 134 166 128
3811 1125 2686 562 519 547 1058 7510 3085 4425 1153 681 1175 1415 568 2161
21.1 12.3 30.3 30.8 43.8 33.3 25.1 17.5 12.1 25.5 36.2 35.3 27.1 18.0 25.4 19.135.9 10.6 25.3 5.3 4.9 5.1 10.0 70.7 29.0 41.7 10.9 6.4 11.1 13.3 5.3 20.3119 69 170 173 246 187 141 98 68 143 203 198 152 101 143 107
4559 1632 2928 724 398 398 1407 8106 3112 4994 774 446 1360 2413 556 217925.3 17.8 33.0 39.7 33.5 24.2 33.4 18.9 12.2 28.8 24.3 23.1 31.4 30.7 24.9 19.343.9 15.7 28.2 7.0 3.8 3.8 13.6 78.1 30.0 48.1 7.5 4.3 13.1 23.2 5.4 21.0145 102 189 228 192 139 192 109 70 165 139 133 180 176 143 111
195 37 158 75 83 846 321 525 171 47 37 270 39 2141.1 0.4 1.8 4.1 2.0 2.0 1.3 3.0 5.4 2.4 0.9 3.4 1.7 1.9
17.6 3.3 14.2 6.8 7.5 76.4 29.0 47.4 15.4 4.2 3.3 24.4 3.5 19.358 22 96 221 105 106 68 163 288 131 46 185 93 102
2146 1577 568 93 131 345 8251 6517 1734 185 218 140 1190 157 174711.9 17.2 6.4 7.8 8.0 8.2 19.3 25.6 10.0 5.8 11.3 3.2 15.1 7.0 15.518.2 13.4 4.8 0.8 1.1 2.9 70.2 55.4 14.7 1.6 1.9 1.2 10.1 1.3 14.9
60 87 32 40 40 41 98 130 51 29 57 16 77 36 78
Sports Fan/Social Media Report 2014
Base: Own a TabletGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 35511 21140 14371 1808 3389 7645 10007 12662 3921 6853 11269 13467 9003 8743 10470 7295 8946 4077 4869
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 59.5 40.5 5.1 9.5 21.5 28.2 35.7 11.0 19.3 31.7 37.9 25.4 24.6 29.5 20.5 25.2 11.5 13.7
Have used for activities related to sports (Net) 23046 14034 9012 1392 2712 5289 7153 6500 2317 4350 7322 9056 5915 5580 6980 4571 6801 3189 3612
64.9 66.4 62.7 77.0 80.0 69.2 71.5 51.3 59.1 63.5 65.0 67.2 65.7 63.8 66.7 62.7 76.0 78.2 74.2100.0 60.9 39.1 6.0 11.8 22.9 31.0 28.2 10.1 18.9 31.8 39.3 25.7 24.2 30.3 19.8 29.5 13.8 15.7
100 102 97 119 123 107 110 79 91 98 100 104 101 98 103 97 117 121 114 Check scores of games 14893 9801 5092 522 1505 3629 4958 4279 1520 2482 4502 6389 3838 3748 4353 2954 3880 1704 2176
41.9 46.4 35.4 28.8 44.4 47.5 49.5 33.8 38.8 36.2 39.9 47.4 42.6 42.9 41.6 40.5 43.4 41.8 44.7100.0 65.8 34.2 3.5 10.1 24.4 33.3 28.7 10.2 16.7 30.2 42.9 25.8 25.2 29.2 19.8 26.1 11.4 14.6
100 111 84 69 106 113 118 81 92 86 95 113 102 102 99 97 103 100 107 Total Social Media (Net) 13548 8172 5376 1064 1864 3731 4367 2522 1486 2659 4253 5150 3096 3562 3991 2899 4507 2346 2161
38.2 38.7 37.4 58.8 55.0 48.8 43.6 19.9 37.9 38.8 37.7 38.2 34.4 40.7 38.1 39.7 50.4 57.5 44.4100.0 60.3 39.7 7.9 13.8 27.5 32.2 18.6 11.0 19.6 31.4 38.0 22.9 26.3 29.5 21.4 33.3 17.3 16.0
100 101 98 154 144 128 114 52 99 102 99 100 90 107 100 104 132 151 116 Watch sports related video on YouTube 7575 4935 2640 251 926 2283 2933 1182 520 1543 2341 3171 1781 1825 1803 2166 2103 874 1230
21.3 23.3 18.4 13.9 27.3 29.9 29.3 9.3 13.3 22.5 20.8 23.5 19.8 20.9 17.2 29.7 23.5 21.4 25.3100.0 65.1 34.9 3.3 12.2 30.1 38.7 15.6 6.9 20.4 30.9 41.9 23.5 24.1 23.8 28.6 27.8 11.5 16.2
100 109 86 65 128 140 137 44 62 106 97 110 93 98 81 139 110 100 1187096 3975 3121 417 839 2201 2443 1196 630 1379 2415 2672 1570 1774 2179 1573 2576 1310 1266
20.0 18.8 21.7 23.1 24.7 28.8 24.4 9.4 16.1 20.1 21.4 19.8 17.4 20.3 20.8 21.6 28.8 32.1 26.0100.0 56.0 44.0 5.9 11.8 31.0 34.4 16.9 8.9 19.4 34.0 37.7 22.1 25.0 30.7 22.2 36.3 18.5 17.8
100 94 109 116 124 144 122 47 80 101 107 99 87 102 104 108 144 161 1303593 2245 1348 549 318 667 997 1063 724 733 840 1296 913 767 1464 450 1533 968 564
10.1 10.6 9.4 30.3 9.4 8.7 10.0 8.4 18.5 10.7 7.5 9.6 10.1 8.8 14.0 6.2 17.1 23.8 11.6100.0 62.5 37.5 15.3 8.9 18.6 27.7 29.6 20.2 20.4 23.4 36.1 25.4 21.3 40.7 12.5 42.7 27.0 15.7
100 105 93 300 93 86 98 83 182 106 74 95 100 87 138 61 169 235 1153049 1722 1328 25 604 1200 960 261 300 500 847 1403 950 602 876 622 1046 521 525
8.6 8.1 9.2 1.4 17.8 15.7 9.6 2.1 7.6 7.3 7.5 10.4 10.5 6.9 8.4 8.5 11.7 12.8 10.8100.0 56.5 43.5 0.8 19.8 39.3 31.5 8.6 9.8 16.4 27.8 46.0 31.1 19.8 28.7 20.4 34.3 17.1 17.2
100 95 108 16 207 183 112 24 89 85 88 121 123 80 97 99 136 149 1262668 1335 1333 120 427 860 949 311 164 1120 748 636 925 527 639 577 921 537 384
7.5 6.3 9.3 6.7 12.6 11.2 9.5 2.5 4.2 16.3 6.6 4.7 10.3 6.0 6.1 7.9 10.3 13.2 7.9100.0 50.0 50.0 4.5 16.0 32.2 35.6 11.7 6.2 42.0 28.0 23.8 34.7 19.7 24.0 21.6 34.5 20.1 14.4
100 84 123 89 168 150 126 33 56 218 88 63 137 80 81 105 137 175 1052250 1204 1046 239 398 542 677 395 196 579 781 694 500 548 821 381 835 543 292
6.3 5.7 7.3 13.2 11.7 7.1 6.8 3.1 5.0 8.5 6.9 5.2 5.6 6.3 7.8 5.2 9.3 13.3 6.0100.0 53.5 46.5 10.6 17.7 24.1 30.1 17.6 8.7 25.7 34.7 30.8 22.2 24.3 36.5 16.9 37.1 24.1 13.0
100 90 115 208 185 112 107 49 79 133 109 81 88 99 124 82 147 210 952002 995 1007 418 418 495 367 304 352 445 633 571 605 331 802 264 1021 685 336
5.6 4.7 7.0 23.1 12.3 6.5 3.7 2.4 9.0 6.5 5.6 4.2 6.7 3.8 7.7 3.6 11.4 16.8 6.9100.0 49.7 50.3 20.9 20.9 24.7 18.3 15.2 17.6 22.3 31.6 28.5 30.2 16.5 40.1 13.2 51.0 34.2 16.8
100 83 124 410 219 115 65 43 159 115 100 75 119 67 136 64 202 298 122 Visit specific team website 11464 7041 4423 522 1068 2935 3610 3330 1316 2190 3515 4443 3078 2525 3530 2332 3525 1432 2093
32.3 33.3 30.8 28.9 31.5 38.4 36.1 26.3 33.6 32.0 31.2 33.0 34.2 28.9 33.7 32.0 39.4 35.1 43.0100.0 61.4 38.6 4.6 9.3 25.6 31.5 29.0 11.5 19.1 30.7 38.8 26.8 22.0 30.8 20.3 30.8 12.5 18.3
100 103 95 89 98 119 112 81 104 99 97 102 106 89 104 99 122 109 133 Read sports articles/blogs 11364 7774 3590 483 1234 2584 4171 2892 969 2149 3202 5045 2907 2746 3266 2445 3093 1404 1688
32.0 36.8 25.0 26.7 36.4 33.8 41.7 22.8 24.7 31.4 28.4 37.5 32.3 31.4 31.2 33.5 34.6 34.4 34.7100.0 68.4 31.6 4.2 10.9 22.7 36.7 25.4 8.5 18.9 28.2 44.4 25.6 24.2 28.7 21.5 27.2 12.4 14.9
100 115 78 83 114 106 130 71 77 98 89 117 101 98 97 105 108 108 108 Watch sports 11343 7378 3965 786 1467 3004 3743 2342 1131 2036 3441 4734 2650 2230 4052 2412 3553 1841 1712
31.9 34.9 27.6 43.5 43.3 39.3 37.4 18.5 28.8 29.7 30.5 35.2 29.4 25.5 38.7 33.1 39.7 45.2 35.2100.0 65.0 35.0 6.9 12.9 26.5 33.0 20.6 10.0 18.0 30.3 41.7 23.4 19.7 35.7 21.3 31.3 16.2 15.1
100 109 86 136 136 123 117 58 90 93 96 110 92 80 121 104 124 141 110
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Sports Fan/Social Media Report 2014
Base: Own a TabletGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Visit league website 10378 6967 3411 517 1063 2764 3380 2654 1061 1696 3775 3846 3178 2600 2232 2368 3093 1363 173029.2 33.0 23.7 28.6 31.4 36.1 33.8 21.0 27.1 24.7 33.5 28.6 35.3 29.7 21.3 32.5 34.6 33.4 35.5
100.0 67.1 32.9 5.0 10.2 26.6 32.6 25.6 10.2 16.3 36.4 37.1 30.6 25.1 21.5 22.8 29.8 13.1 16.7100 113 81 98 107 124 116 72 93 85 115 98 121 102 73 111 118 114 122
Follow fantasy teams 5532 3966 1566 261 451 1780 2467 572 658 793 1541 2540 1278 1187 1875 1192 1532 707 82515.6 18.8 10.9 14.4 13.3 23.3 24.7 4.5 16.8 11.6 13.7 18.9 14.2 13.6 17.9 16.3 17.1 17.3 16.9
100.0 71.7 28.3 4.7 8.2 32.2 44.6 10.3 11.9 14.3 27.8 45.9 23.1 21.5 33.9 21.5 27.7 12.8 14.9100 120 70 93 86 149 158 29 108 74 88 121 91 87 115 105 110 111 109
Buy tickets to games 4730 3005 1725 110 399 1716 1631 874 407 1023 1834 1466 1232 1193 1262 1043 1764 704 106013.3 14.2 12.0 6.1 11.8 22.4 16.3 6.9 10.4 14.9 16.3 10.9 13.7 13.6 12.1 14.3 19.7 17.3 21.8
100.0 63.5 36.5 2.3 8.4 36.3 34.5 18.5 8.6 21.6 38.8 31.0 26.0 25.2 26.7 22.1 37.3 14.9 22.4100 107 90 46 88 169 122 52 78 112 122 82 103 102 90 107 148 130 163
Buy sports logo apparel 4187 2111 2076 296 314 1392 1407 778 427 962 1228 1569 1098 1005 1278 806 1974 809 116511.8 10.0 14.4 16.4 9.3 18.2 14.1 6.1 10.9 14.0 10.9 11.7 12.2 11.5 12.2 11.0 22.1 19.8 23.9
100.0 50.4 49.6 7.1 7.5 33.2 33.6 18.6 10.2 23.0 29.3 37.5 26.2 24.0 30.5 19.2 47.1 19.3 27.8100 85 122 139 78 154 119 52 92 119 92 99 103 97 104 94 187 168 203
3759 2153 1606 177 352 1012 1319 900 324 828 1311 1295 1309 748 855 847 1495 742 753
10.6 10.2 11.2 9.8 10.4 13.2 13.2 7.1 8.3 12.1 11.6 9.6 14.5 8.6 8.2 11.6 16.7 18.2 15.5100.0 57.3 42.7 4.7 9.4 26.9 35.1 23.9 8.6 22.0 34.9 34.5 34.8 19.9 22.7 22.5 39.8 19.7 20.0
100 96 106 92 98 125 125 67 78 114 110 91 137 81 77 110 158 172 146 Buy sports footwear 3526 2375 1151 247 303 769 1489 718 39 867 954 1667 1068 990 941 527 1550 759 791
9.9 11.2 8.0 13.7 8.9 10.1 14.9 5.7 1.0 12.6 8.5 12.4 11.9 11.3 9.0 7.2 17.3 18.6 16.2100.0 67.4 32.6 7.0 8.6 21.8 42.2 20.3 1.1 24.6 27.1 47.3 30.3 28.1 26.7 15.0 43.9 21.5 22.4
100 113 81 138 90 101 150 57 10 127 85 125 119 114 91 73 174 188 164 Take pictures at game attending 2585 1773 813 176 163 629 983 634 128 786 851 821 960 479 626 520 908 632 276
7.3 8.4 5.7 9.8 4.8 8.2 9.8 5.0 3.3 11.5 7.5 6.1 10.7 5.5 6.0 7.1 10.1 15.5 5.7100.0 68.6 31.4 6.8 6.3 24.3 38.0 24.5 5.0 30.4 32.9 31.7 37.1 18.5 24.2 20.1 35.1 24.4 10.7
100 115 78 134 66 113 135 69 45 158 104 84 146 75 82 98 139 213 78 Other 325 279 46 139 39 83 64 24 86 215 24 261 41 239 176 62
0.9 1.3 0.3 7.7 0.5 0.8 0.5 0.6 1.3 1.6 0.3 3.0 0.6 2.7 4.3 1.3100.0 85.9 14.1 42.8 12.0 25.4 19.8 7.3 26.6 66.1 7.3 80.2 12.5 73.4 54.2 19.2
100 144 35 841 56 90 55 66 138 174 29 326 61 291 472 140Have not used for activities related to sports 12465 7106 5359 415 677 2356 2854 6162 1604 2503 3947 4411 3089 3163 3489 2724 2145 888 1257
35.1 33.6 37.3 23.0 20.0 30.8 28.5 48.7 40.9 36.5 35.0 32.8 34.3 36.2 33.3 37.3 24.0 21.8 25.8100.0 57.0 43.0 3.3 5.4 18.9 22.9 49.4 12.9 20.1 31.7 35.4 24.8 25.4 28.0 21.9 17.2 7.1 10.1
100 96 106 65 57 88 81 139 117 104 100 93 98 103 95 106 68 62 74
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Base: Own a Tablet
TotalTotal 35511
100.0100.0
Have used for activities related to sports (Net) 23046
64.9100.0
100 Check scores of games 14893
41.9100.0
100 Total Social Media (Net) 13548
38.2100.0
100 Watch sports related video on YouTube 7575
21.3100.0
1007096
20.0100.0
1003593
10.1100.0
1003049
8.6100.0
1002668
7.5100.0
1002250
6.3100.0
1002002
5.6100.0
100 Visit specific team website 11464
32.3100.0
100 Read sports articles/blogs 11364
32.0100.0
100 Watch sports 11343
31.9100.0
100
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1309 7610 2569 1151 996 965 6355 5021 5375 2438 2291 2286100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.7 21.4 7.2 3.2 2.8 2.7 17.9 14.1 15.1 6.9 6.5 6.4996 5021 2291 996 996 811 5021 5021 4041 2291 2291 2139
76.1 66.0 89.2 86.6 100.0 84.0 79.0 100.0 75.2 94.0 100.0 93.64.3 21.8 9.9 4.3 4.3 3.5 21.8 21.8 17.5 9.9 9.9 9.3
117 102 137 133 154 129 122 154 116 145 154 144822 3685 1159 822 822 636 3685 3685 3060 1159 1159 1007
62.8 48.4 45.1 71.4 82.5 65.9 58.0 73.4 56.9 47.5 50.6 44.15.5 24.7 7.8 5.5 5.5 4.3 24.7 24.7 20.5 7.8 7.8 6.8
150 115 108 170 197 157 138 175 136 113 121 105824 2862 1561 824 824 678 2862 2862 2529 1561 1561 1444
62.9 37.6 60.8 71.6 82.7 70.3 45.0 57.0 47.1 64.0 68.1 63.26.1 21.1 11.5 6.1 6.1 5.0 21.1 21.1 18.7 11.5 11.5 10.7
165 99 159 188 217 184 118 149 123 168 179 166517 1551 845 517 517 371 1551 1551 1477 845 845 729
39.5 20.4 32.9 44.9 51.8 38.4 24.4 30.9 27.5 34.7 36.9 31.96.8 20.5 11.2 6.8 6.8 4.9 20.5 20.5 19.5 11.2 11.2 9.6
185 96 154 210 243 180 114 145 129 163 173 149417 1585 836 417 417 403 1585 1585 1547 836 836 786
31.9 20.8 32.5 36.2 41.9 41.7 24.9 31.6 28.8 34.3 36.5 34.45.9 22.3 11.8 5.9 5.9 5.7 22.3 22.3 21.8 11.8 11.8 11.1
159 104 163 181 209 209 125 158 144 172 183 172191 646 515 191 191 150 646 646 512 515 515 473
14.6 8.5 20.0 16.6 19.2 15.5 10.2 12.9 9.5 21.1 22.5 20.75.3 18.0 14.3 5.3 5.3 4.2 18.0 18.0 14.2 14.3 14.3 13.2
144 84 198 164 190 153 100 127 94 209 222 205112 842 438 112 112 71 842 842 842 438 438 360
8.6 11.1 17.0 9.7 11.2 7.3 13.3 16.8 15.7 18.0 19.1 15.83.7 27.6 14.4 3.7 3.7 2.3 27.6 27.6 27.6 14.4 14.4 11.8
100 129 198 113 131 85 154 195 183 209 223 184153 486 336 153 153 153 486 486 486 336 336 336
11.7 6.4 13.1 13.3 15.4 15.9 7.7 9.7 9.0 13.8 14.7 14.75.8 18.2 12.6 5.8 5.8 5.8 18.2 18.2 18.2 12.6 12.6 12.6
156 85 174 178 205 212 102 129 120 184 195 19625 293 183 25 25 25 293 293 191 183 183 183
1.9 3.8 7.1 2.1 2.5 2.6 4.6 5.8 3.6 7.5 8.0 8.01.1 13.0 8.1 1.1 1.1 1.1 13.0 13.0 8.5 8.1 8.1 8.130 61 113 34 39 40 73 92 56 119 126 12725 237 669 25 25 25 237 237 237 669 669 669
1.9 3.1 26.1 2.1 2.5 2.6 3.7 4.7 4.4 27.5 29.2 29.31.2 11.8 33.4 1.2 1.2 1.2 11.8 11.8 11.8 33.4 33.4 33.433 55 462 38 44 45 66 84 78 487 518 519
522 2622 1198 522 522 337 2622 2622 2210 1198 1198 108139.9 34.5 46.6 45.4 52.4 34.9 41.3 52.2 41.1 49.1 52.3 47.3
4.6 22.9 10.5 4.6 4.6 2.9 22.9 22.9 19.3 10.5 10.5 9.4124 107 144 141 162 108 128 162 127 152 162 147532 2557 917 532 532 387 2557 2557 2137 917 917 800
40.6 33.6 35.7 46.2 53.4 40.0 40.2 50.9 39.8 37.6 40.0 35.04.7 22.5 8.1 4.7 4.7 3.4 22.5 22.5 18.8 8.1 8.1 7.0
127 105 112 144 167 125 126 159 124 118 125 109575 2402 2078 575 575 535 2402 2402 2144 2078 2078 1967
43.9 31.6 80.9 49.9 57.7 55.4 37.8 47.8 39.9 85.2 90.7 86.05.1 21.2 18.3 5.1 5.1 4.7 21.2 21.2 18.9 18.3 18.3 17.3
137 99 253 156 181 173 118 150 125 267 284 269
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Base: Own a Tablet
Total
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Visit league website 1037829.2
100.0100
Follow fantasy teams 553215.6
100.0100
Buy tickets to games 473013.3
100.0100
Buy sports logo apparel 418711.8
100.0100
3759
10.6100.0
100 Buy sports footwear 3526
9.9100.0
100 Take pictures at game attending 2585
7.3100.0
100 Other 325
0.9100.0
100Have not used for activities related to sports 12465
35.1100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports345 2512 976 345 345 224 2512 2512 1958 976 976 824
26.3 33.0 38.0 30.0 34.6 23.2 39.5 50.0 36.4 40.0 42.6 36.03.3 24.2 9.4 3.3 3.3 2.2 24.2 24.2 18.9 9.4 9.4 7.990 113 130 103 118 79 135 171 125 137 146 123
225 1597 795 225 225 185 1597 1597 1222 795 795 71917.2 21.0 30.9 19.5 22.6 19.2 25.1 31.8 22.7 32.6 34.7 31.5
4.1 28.9 14.4 4.1 4.1 3.3 28.9 28.9 22.1 14.4 14.4 13.0110 135 199 125 145 123 161 204 146 209 223 202411 1043 541 411 411 306 1043 1043 944 541 541 505
31.4 13.7 21.0 35.7 41.2 31.7 16.4 20.8 17.6 22.2 23.6 22.18.7 22.1 11.4 8.7 8.7 6.5 22.1 22.1 20.0 11.4 11.4 10.7
235 103 158 268 309 238 123 156 132 166 177 166308 683 904 308 308 203 683 683 572 904 904 868
23.5 9.0 35.2 26.7 30.9 21.1 10.8 13.6 10.6 37.1 39.4 38.07.4 16.3 21.6 7.4 7.4 4.9 16.3 16.3 13.7 21.6 21.6 20.7
199 76 298 227 262 179 91 115 90 314 335 322288 981 559 288 288 184 981 981 809 559 559 484
22.0 12.9 21.8 25.1 28.9 19.1 15.4 19.5 15.1 22.9 24.4 21.27.7 26.1 14.9 7.7 7.7 4.9 26.1 26.1 21.5 14.9 14.9 12.9
208 122 206 237 273 180 146 185 142 217 231 200258 786 315 258 258 194 786 786 626 315 315 315
19.7 10.3 12.3 22.5 25.9 20.1 12.4 15.7 11.6 12.9 13.8 13.87.3 22.3 8.9 7.3 7.3 5.5 22.3 22.3 17.8 8.9 8.9 8.9
199 104 124 226 261 202 125 158 117 130 139 139194 484 511 194 194 194 484 484 473 511 511 475
14.9 6.4 19.9 16.9 19.5 20.1 7.6 9.6 8.8 20.9 22.3 20.87.5 18.7 19.8 7.5 7.5 7.5 18.7 18.7 18.3 19.8 19.8 18.4
204 87 273 232 268 277 105 132 121 288 306 28560 139 60 60 37 139 139 139
0.8 5.4 1.0 1.2 0.7 5.7 6.1 6.118.6 42.8 18.6 18.6 11.4 42.8 42.8 42.8
87 592 104 132 75 624 664 665313 2588 278 155 155 1334 1334 147 147
23.9 34.0 10.8 13.4 16.0 21.0 24.8 6.0 6.42.5 20.8 2.2 1.2 1.2 10.7 10.7 1.2 1.268 97 31 38 46 60 71 17 18
Sports Fan/Social Media Report 2014
Base: Own a Tablet
TotalTotal 35511
100.0100.0
Have used for activities related to sports (Net) 23046
64.9100.0
100 Check scores of games 14893
41.9100.0
100 Total Social Media (Net) 13548
38.2100.0
100 Watch sports related video on YouTube 7575
21.3100.0
1007096
20.0100.0
1003593
10.1100.0
1003049
8.6100.0
1002668
7.5100.0
1002250
6.3100.0
1002002
5.6100.0
100 Visit specific team website 11464
32.3100.0
100 Read sports articles/blogs 11364
32.0100.0
100 Watch sports 11343
31.9100.0
100
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet7655 3775 2571 1309 33220 32357 10778 13969 7610 3835 1266 2569 2307 2401 1796 1150 28256 23046 24187
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 49.3 33.6 17.1 100.0 97.4 32.4 42.0 22.9 11.5 3.8 7.7 6.9 7.2 5.4 3.5 79.6 64.9 68.14874 2372 1505 996 21611 20839 6603 9215 5021 3420 1130 2291 1930 2362 1796 1111 23046 23046 18977
63.7 62.9 58.6 76.1 65.1 64.4 61.3 66.0 66.0 89.2 89.2 89.2 83.7 98.4 100.0 96.6 81.6 100.0 78.5100.0 48.7 30.9 20.4 100.0 96.4 30.6 42.6 23.2 15.8 5.2 10.6 8.9 10.9 8.3 5.1 100.0 100.0 82.3
98 97 90 117 100 99 94 102 102 137 137 137 129 152 154 149 126 154 1213268 1333 1113 822 14334 14164 4138 6342 3685 1731 571 1159 953 1259 929 660 14893 14893 1236842.7 35.3 43.3 62.8 43.1 43.8 38.4 45.4 48.4 45.1 45.1 45.1 41.3 52.4 51.7 57.4 52.7 64.6 51.1
100.0 40.8 34.1 25.1 100.0 98.8 28.9 44.2 25.7 12.1 4.0 8.1 6.6 8.8 6.5 4.6 100.0 100.0 83.0102 84 103 150 103 104 92 108 115 108 108 108 98 125 123 137 126 154 122
3742 1784 1134 824 12538 12061 3575 5623 2862 2327 766 1561 1271 1793 1276 954 13548 13548 1213648.9 47.3 44.1 62.9 37.7 37.3 33.2 40.3 37.6 60.7 60.5 60.8 55.1 74.7 71.0 83.0 47.9 58.8 50.2
100.0 47.7 30.3 22.0 100.0 96.2 28.5 44.8 22.8 18.6 6.1 12.4 10.1 14.3 10.2 7.6 100.0 100.0 89.6128 124 116 165 99 98 87 106 99 159 159 159 144 196 186 218 126 154 132
2263 1167 580 517 7263 7093 2439 3104 1551 1282 436 845 722 890 419 633 7575 7575 713029.6 30.9 22.6 39.5 21.9 21.9 22.6 22.2 20.4 33.4 34.5 32.9 31.3 37.0 23.3 55.1 26.8 32.9 29.5
100.0 51.5 25.6 22.8 100.0 97.7 33.6 42.7 21.3 17.6 6.0 11.6 9.9 12.2 5.8 8.7 100.0 100.0 94.1139 145 106 185 102 103 106 104 96 157 162 154 147 174 109 258 126 154 138
1933 911 605 417 6518 6446 2106 2755 1585 1049 213 836 786 843 766 478 7096 7096 6777
25.3 24.1 23.5 31.9 19.6 19.9 19.5 19.7 20.8 27.4 16.8 32.5 34.1 35.1 42.6 41.6 25.1 30.8 28.0100.0 47.1 31.3 21.6 100.0 98.9 32.3 42.3 24.3 16.1 3.3 12.8 12.1 12.9 11.7 7.3 100.0 100.0 95.5
126 121 118 159 98 100 98 99 104 137 84 163 170 176 213 208 126 154 1401059 515 352 191 3139 2791 967 1179 646 680 165 515 319 543 501 181 3593 3593 3008
13.8 13.7 13.7 14.6 9.4 8.6 9.0 8.4 8.5 17.7 13.0 20.0 13.8 22.6 27.9 15.8 12.7 15.6 12.4100.0 48.7 33.3 18.1 100.0 88.9 30.8 37.6 20.6 21.7 5.3 16.4 10.2 17.3 16.0 5.8 100.0 100.0 83.7
137 135 135 144 93 85 89 83 84 175 129 198 137 224 276 156 126 154 123937 444 382 112 2985 2862 500 1520 842 813 376 438 475 631 438 415 3049 3049 2863
12.2 11.7 14.8 8.6 9.0 8.8 4.6 10.9 11.1 21.2 29.7 17.0 20.6 26.3 24.4 36.1 10.8 13.2 11.8100.0 47.3 40.7 11.9 100.0 95.9 16.7 50.9 28.2 27.3 12.6 14.7 15.9 21.1 14.7 13.9 100.0 100.0 93.9
143 137 173 100 105 103 54 127 129 247 346 198 240 306 284 421 126 154 138767 283 331 153 2506 2373 754 1133 486 684 348 336 433 395 285 156 2668 2668 2502
10.0 7.5 12.9 11.7 7.5 7.3 7.0 8.1 6.4 17.8 27.5 13.1 18.8 16.5 15.9 13.5 9.4 11.6 10.3100.0 36.9 43.1 20.0 100.0 94.7 30.1 45.2 19.4 27.3 13.9 13.4 17.3 15.8 11.4 6.2 100.0 100.0 93.8
133 100 171 156 100 98 93 108 85 238 366 174 250 219 212 180 126 154 138667 355 288 25 1965 1965 586 1087 293 239 56 183 157 172 108 153 2250 2250 1900
8.7 9.4 11.2 1.9 5.9 6.1 5.4 7.8 3.8 6.2 4.4 7.1 6.8 7.1 6.0 13.3 8.0 9.8 7.9100.0 53.2 43.1 3.7 100.0 100.0 29.8 55.3 14.9 12.2 2.8 9.3 8.0 8.7 5.5 7.8 100.0 100.0 84.4
137 148 176 30 93 96 86 123 61 98 69 113 107 113 95 210 126 154 124792 500 268 25 1635 1295 379 679 237 797 128 669 352 674 569 334 2002 2002 1863
10.3 13.2 10.4 1.9 4.9 4.0 3.5 4.9 3.1 20.8 10.1 26.1 15.2 28.1 31.6 29.1 7.1 8.7 7.7100.0 63.1 33.8 3.1 100.0 79.2 23.2 41.5 14.5 48.7 7.8 40.9 21.5 41.2 34.8 20.4 100.0 100.0 93.1
184 235 185 33 87 71 62 86 55 369 179 462 270 498 561 516 126 154 1372667 1375 770 522 10945 10572 2997 4953 2622 1757 559 1198 821 1513 1220 606 11464 11464 981834.8 36.4 30.0 39.9 32.9 32.7 27.8 35.5 34.5 45.8 44.1 46.6 35.6 63.0 67.9 52.7 40.6 49.7 40.6
100.0 51.6 28.9 19.6 100.0 96.6 27.4 45.3 24.0 16.1 5.1 10.9 7.5 13.8 11.1 5.5 100.0 100.0 85.6108 113 93 124 102 101 86 110 107 142 137 144 110 195 210 163 126 154 126
2634 1257 844 532 10798 10621 3413 4650 2557 1311 394 917 696 1015 869 434 11364 11364 1000434.4 33.3 32.8 40.6 32.5 32.8 31.7 33.3 33.6 34.2 31.2 35.7 30.2 42.3 48.4 37.7 40.2 49.3 41.4
100.0 47.7 32.1 20.2 100.0 98.4 31.6 43.1 23.7 12.1 3.7 8.5 6.4 9.4 8.0 4.0 100.0 100.0 88.0108 104 103 127 102 103 99 104 105 107 97 112 94 132 151 118 126 154 129
2789 1231 984 575 10594 9928 3484 4042 2402 3036 958 2078 1608 2299 1796 1047 11343 11343 1009036.4 32.6 38.3 43.9 31.9 30.7 32.3 28.9 31.6 79.1 75.7 80.9 69.7 95.7 100.0 91.1 40.1 49.2 41.7
100.0 44.1 35.3 20.6 100.0 93.7 32.9 38.2 22.7 28.7 9.0 19.6 15.2 21.7 17.0 9.9 100.0 100.0 89.0114 102 120 137 100 96 101 91 99 248 237 253 218 300 313 285 126 154 131
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Base: Own a Tablet
Total
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Visit league website 1037829.2
100.0100
Follow fantasy teams 553215.6
100.0100
Buy tickets to games 473013.3
100.0100
Buy sports logo apparel 418711.8
100.0100
3759
10.6100.0
100 Buy sports footwear 3526
9.9100.0
100 Take pictures at game attending 2585
7.3100.0
100 Other 325
0.9100.0
100Have not used for activities related to sports 12465
35.1100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
2173 1100 728 345 10033 9869 2929 4428 2512 1563 587 976 873 1288 970 716 10378 10378 863728.4 29.2 28.3 26.3 30.2 30.5 27.2 31.7 33.0 40.8 46.4 38.0 37.8 53.6 54.0 62.3 36.7 45.0 35.7
100.0 50.6 33.5 15.9 100.0 98.4 29.2 44.1 25.0 15.6 5.9 9.7 8.7 12.8 9.7 7.1 100.0 100.0 83.297 100 97 90 103 104 93 108 113 139 159 130 129 184 185 213 126 154 122
1631 928 479 225 5223 4940 1485 1857 1597 1220 425 795 694 842 721 276 5532 5532 476921.3 24.6 18.6 17.2 15.7 15.3 13.8 13.3 21.0 31.8 33.5 30.9 30.1 35.1 40.1 24.0 19.6 24.0 19.7
100.0 56.9 29.3 13.8 100.0 94.6 28.4 35.5 30.6 23.3 8.1 15.2 13.3 16.1 13.8 5.3 100.0 100.0 86.2137 158 120 110 101 98 88 85 135 204 215 199 193 225 257 154 126 154 127
1560 650 499 411 4406 4142 1337 1761 1043 944 403 541 525 601 351 309 4730 4730 433820.4 17.2 19.4 31.4 13.3 12.8 12.4 12.6 13.7 24.6 31.9 21.0 22.7 25.0 19.5 26.9 16.7 20.5 17.9
100.0 41.7 32.0 26.3 100.0 94.0 30.3 40.0 23.7 21.4 9.2 12.3 11.9 13.6 8.0 7.0 100.0 100.0 91.7153 129 146 235 100 96 93 95 103 185 239 158 171 188 147 202 126 154 135
1449 738 403 308 3818 3369 980 1706 683 1127 223 904 629 784 707 265 4187 4187 364018.9 19.6 15.7 23.5 11.5 10.4 9.1 12.2 9.0 29.4 17.6 35.2 27.3 32.6 39.3 23.0 14.8 18.2 15.1
100.0 51.0 27.8 21.3 100.0 88.3 25.7 44.7 17.9 29.5 5.8 23.7 16.5 20.5 18.5 6.9 100.0 100.0 86.9160 166 133 199 97 88 77 104 76 249 149 298 231 277 334 195 126 154 128
1225 628 309 288 3480 3466 846 1639 981 629 70 559 495 474 422 305 3759 3759 3272
16.0 16.6 12.0 22.0 10.5 10.7 7.9 11.7 12.9 16.4 5.5 21.8 21.5 19.7 23.5 26.5 13.3 16.3 13.5100.0 51.2 25.2 23.5 100.0 99.6 24.3 47.1 28.2 18.1 2.0 16.1 14.2 13.6 12.1 8.8 100.0 100.0 87.1
151 157 114 208 99 101 74 111 122 155 52 206 203 186 222 250 126 154 1281167 626 283 258 3087 3059 965 1308 786 399 84 315 303 362 362 266 3526 3526 309715.3 16.6 11.0 19.7 9.3 9.5 9.0 9.4 10.3 10.4 6.6 12.3 13.1 15.1 20.2 23.1 12.5 15.3 12.8
100.0 53.6 24.3 22.1 100.0 99.1 31.3 42.4 25.5 12.9 2.7 10.2 9.8 11.7 11.7 8.6 100.0 100.0 87.8154 167 111 199 94 95 90 94 104 105 67 124 132 152 203 233 126 154 129690 237 258 194 2384 2255 961 810 484 735 224 511 587 397 345 213 2585 2585 23059.0 6.3 10.0 14.9 7.2 7.0 8.9 5.8 6.4 19.2 17.7 19.9 25.4 16.5 19.2 18.6 9.1 11.2 9.5
100.0 34.4 37.4 28.2 100.0 94.6 40.3 34.0 20.3 30.8 9.4 21.4 24.6 16.7 14.5 9.0 100.0 100.0 89.2124 86 138 204 99 96 123 80 87 263 243 273 350 227 264 255 126 154 131
76 37 39 325 325 139 125 60 139 139 139 139 139 139 325 325 3011.0 1.0 1.5 1.0 1.0 1.3 0.9 0.8 3.6 5.4 6.0 5.8 7.7 12.1 1.1 1.4 1.2
100.0 48.7 51.3 100.0 100.0 42.8 38.5 18.6 42.8 42.8 42.8 42.8 42.8 42.8 100.0 100.0 92.7108 107 165 107 110 141 98 87 397 592 659 634 847 1323 126 154 136
2780 1402 1066 313 11609 11518 4176 4754 2588 415 137 278 377 39 39 5210 521036.3 37.1 41.4 23.9 34.9 35.6 38.7 34.0 34.0 10.8 10.8 10.8 16.3 1.6 3.4 18.4 21.5
100.0 50.4 38.3 11.2 100.0 99.2 36.0 41.0 22.3 3.6 1.2 2.4 3.2 0.3 0.3 41.8 41.8103 106 118 68 100 101 110 97 97 31 31 31 47 5 10 53 61
Sports Fan/Social Media Report 2014
Base: Own a Tablet
TotalTotal 35511
100.0100.0
Have used for activities related to sports (Net) 23046
64.9100.0
100 Check scores of games 14893
41.9100.0
100 Total Social Media (Net) 13548
38.2100.0
100 Watch sports related video on YouTube 7575
21.3100.0
1007096
20.0100.0
1003593
10.1100.0
1003049
8.6100.0
1002668
7.5100.0
1002250
6.3100.0
1002002
5.6100.0
100 Visit specific team website 11464
32.3100.0
100 Read sports articles/blogs 11364
32.0100.0
100 Watch sports 11343
31.9100.0
100
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year12329 6265 6064 1361 957 1375 2370 27140 15461 11679 2152 1103 3302 5122 1786 7181100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
34.7 17.6 17.1 3.8 2.7 3.9 6.7 76.4 43.5 32.9 6.1 3.1 9.3 14.4 5.0 20.29228 4271 4957 1173 711 1184 1889 18053 9091 8962 1640 1069 2368 3884 1590 4610
74.8 68.2 81.7 86.2 74.2 86.1 79.7 66.5 58.8 76.7 76.2 96.9 71.7 75.8 89.0 64.240.0 18.5 21.5 5.1 3.1 5.1 8.2 78.3 39.4 38.9 7.1 4.6 10.3 16.9 6.9 20.0115 105 126 133 114 133 123 102 91 118 117 149 111 117 137 99
6515 3181 3335 912 468 762 1192 11582 6765 4817 654 837 1105 2221 800 279152.8 50.8 55.0 67.0 48.9 55.4 50.3 42.7 43.8 41.2 30.4 75.8 33.5 43.4 44.8 38.943.7 21.4 22.4 6.1 3.1 5.1 8.0 77.8 45.4 32.3 4.4 5.6 7.4 14.9 5.4 18.7126 121 131 160 117 132 120 102 104 98 72 181 80 103 107 93
6763 2994 3769 946 515 929 1379 11556 5018 6538 1403 810 1524 2802 1271 316154.9 47.8 62.2 69.5 53.7 67.6 58.2 42.6 32.5 56.0 65.2 73.4 46.2 54.7 71.2 44.049.9 22.1 27.8 7.0 3.8 6.9 10.2 85.3 37.0 48.3 10.4 6.0 11.2 20.7 9.4 23.3144 125 163 182 141 177 152 112 85 147 171 192 121 143 187 115
4203 1977 2226 643 268 436 879 6518 3310 3208 671 481 612 1444 590 165834.1 31.5 36.7 47.3 28.0 31.7 37.1 24.0 21.4 27.5 31.2 43.6 18.5 28.2 33.0 23.155.5 26.1 29.4 8.5 3.5 5.8 11.6 86.0 43.7 42.4 8.9 6.3 8.1 19.1 7.8 21.9160 148 172 222 131 149 174 113 100 129 146 204 87 132 155 108
3897 1712 2185 501 307 541 835 7096 2550 4546 972 657 1239 1677 628 1514
31.6 27.3 36.0 36.9 32.1 39.3 35.2 26.1 16.5 38.9 45.2 59.5 37.5 32.7 35.2 21.154.9 24.1 30.8 7.1 4.3 7.6 11.8 100.0 35.9 64.1 13.7 9.3 17.5 23.6 8.9 21.3158 137 180 184 161 197 176 131 83 195 226 298 188 164 176 105
1332 469 863 178 51 343 291 2825 745 2079 561 110 706 702 367 1048
10.8 7.5 14.2 13.1 5.3 24.9 12.3 10.4 4.8 17.8 26.1 10.0 21.4 13.7 20.6 14.637.1 13.0 24.0 5.0 1.4 9.5 8.1 78.6 20.7 57.9 15.6 3.1 19.7 19.5 10.2 29.2107 74 141 129 53 246 121 103 48 176 257 99 211 135 203 144
3049 880 2169 685 377 430 677 2581 1259 1323 190 355 223 554 358 686
24.7 14.0 35.8 50.3 39.4 31.2 28.6 9.5 8.1 11.3 8.8 32.2 6.8 10.8 20.1 9.6100.0 28.9 71.1 22.5 12.4 14.1 22.2 84.7 41.3 43.4 6.2 11.6 7.3 18.2 11.7 22.5
288 164 417 586 459 364 333 111 95 132 103 375 79 126 234 1111294 316 979 257 124 151 447 2215 445 1769 387 527 854 243 626
10.5 5.0 16.1 18.9 12.9 11.0 18.8 8.2 2.9 15.1 18.0 16.0 16.7 13.6 8.748.5 11.8 36.7 9.6 4.6 5.7 16.7 83.0 16.7 66.3 14.5 19.8 32.0 9.1 23.5140 67 215 251 172 146 251 109 38 202 240 213 222 181 116
1092 345 747 59 171 216 301 1883 437 1446 197 141 402 706 382 726
8.9 5.5 12.3 4.3 17.9 15.7 12.7 6.9 2.8 12.4 9.2 12.8 12.2 13.8 21.4 10.148.5 15.3 33.2 2.6 7.6 9.6 13.4 83.7 19.4 64.2 8.8 6.3 17.9 31.4 17.0 32.3140 87 194 68 282 248 201 109 45 195 144 201 192 217 337 160940 31 909 115 163 331 300 1364 146 1218 262 154 377 425 444 689
7.6 0.5 15.0 8.5 17.1 24.1 12.6 5.0 0.9 10.4 12.2 14.0 11.4 8.3 24.9 9.646.9 1.5 45.4 5.8 8.2 16.5 15.0 68.1 7.3 60.8 13.1 7.7 18.8 21.2 22.2 34.4135 9 266 150 302 427 224 89 17 185 216 248 203 147 441 170
4625 2290 2335 680 119 416 1120 9164 4490 4674 931 452 1184 2107 822 241137.5 36.6 38.5 50.0 12.4 30.3 47.3 33.8 29.0 40.0 43.3 41.0 35.9 41.1 46.0 33.640.3 20.0 20.4 5.9 1.0 3.6 9.8 79.9 39.2 40.8 8.1 3.9 10.3 18.4 7.2 21.0116 113 119 155 38 94 146 105 90 124 134 127 111 127 143 104
5736 2668 3068 843 225 639 1362 9134 4559 4576 955 503 1218 1900 821 268946.5 42.6 50.6 62.0 23.5 46.4 57.4 33.7 29.5 39.2 44.4 45.6 36.9 37.1 46.0 37.450.5 23.5 27.0 7.4 2.0 5.6 12.0 80.4 40.1 40.3 8.4 4.4 10.7 16.7 7.2 23.7145 133 158 194 73 145 180 105 92 122 139 142 115 116 144 117
5392 2199 3193 847 406 785 1155 8893 3606 5287 1001 582 1731 1973 1020 251543.7 35.1 52.7 62.2 42.4 57.1 48.7 32.8 23.3 45.3 46.5 52.8 52.4 38.5 57.1 35.047.5 19.4 28.1 7.5 3.6 6.9 10.2 78.4 31.8 46.6 8.8 5.1 15.3 17.4 9.0 22.2137 110 165 195 133 179 153 103 73 142 146 165 164 121 179 110
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Base: Own a Tablet
Total
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Visit league website 1037829.2
100.0100
Follow fantasy teams 553215.6
100.0100
Buy tickets to games 473013.3
100.0100
Buy sports logo apparel 418711.8
100.0100
3759
10.6100.0
100 Buy sports footwear 3526
9.9100.0
100 Take pictures at game attending 2585
7.3100.0
100 Other 325
0.9100.0
100Have not used for activities related to sports 12465
35.1100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.4923 2062 2861 678 198 689 1296 8283 4109 4174 850 311 1123 1889 972 238439.9 32.9 47.2 49.8 20.7 50.1 54.7 30.5 26.6 35.7 39.5 28.2 34.0 36.9 54.5 33.247.4 19.9 27.6 6.5 1.9 6.6 12.5 79.8 39.6 40.2 8.2 3.0 10.8 18.2 9.4 23.0137 113 161 170 71 171 187 104 91 122 135 97 116 126 186 114
2736 1124 1611 538 217 336 520 4374 2277 2097 358 184 870 686 404 146722.2 17.9 26.6 39.6 22.7 24.4 21.9 16.1 14.7 18.0 16.6 16.6 26.3 13.4 22.6 20.449.4 20.3 29.1 9.7 3.9 6.1 9.4 79.1 41.2 37.9 6.5 3.3 15.7 12.4 7.3 26.5142 115 171 254 146 157 141 103 95 115 107 107 169 86 145 131
2460 1106 1354 527 162 241 425 3876 1655 2221 387 51 812 971 335 113020.0 17.6 22.3 38.7 17.0 17.5 17.9 14.3 10.7 19.0 18.0 4.6 24.6 19.0 18.8 15.752.0 23.4 28.6 11.1 3.4 5.1 9.0 81.9 35.0 46.9 8.2 1.1 17.2 20.5 7.1 23.9150 132 168 291 127 131 134 107 80 143 135 35 185 142 141 118
2220 1069 1151 279 178 424 270 3431 1368 2062 273 236 752 801 565 104618.0 17.1 19.0 20.5 18.6 30.8 11.4 12.6 8.9 17.7 12.7 21.4 22.8 15.6 31.6 14.653.0 25.5 27.5 6.7 4.3 10.1 6.4 81.9 32.7 49.3 6.5 5.6 18.0 19.1 13.5 25.0153 145 161 174 158 261 96 107 75 150 107 182 193 133 268 124
1393 604 790 150 120 51 469 2851 664 2187 476 262 621 828 568 1181
11.3 9.6 13.0 11.0 12.5 3.7 19.8 10.5 4.3 18.7 22.1 23.7 18.8 16.2 31.8 16.437.1 16.1 21.0 4.0 3.2 1.4 12.5 75.8 17.7 58.2 12.7 7.0 16.5 22.0 15.1 31.4107 91 123 104 118 35 187 99 41 177 209 224 178 153 300 155
1690 729 961 66 141 393 362 2886 1075 1811 260 278 600 672 495 109013.7 11.6 15.9 4.9 14.7 28.6 15.3 10.6 7.0 15.5 12.1 25.2 18.2 13.1 27.7 15.247.9 20.7 27.3 1.9 4.0 11.1 10.3 81.8 30.5 51.4 7.4 7.9 17.0 19.0 14.0 30.9138 117 160 49 148 288 154 107 70 156 122 254 183 132 279 153
1047 506 541 57 104 249 132 2126 746 1380 233 31 512 604 213 7458.5 8.1 8.9 4.2 10.9 18.1 5.5 7.8 4.8 11.8 10.8 2.8 15.5 11.8 11.9 10.4
40.5 19.6 20.9 2.2 4.0 9.6 5.1 82.2 28.9 53.4 9.0 1.2 19.8 23.4 8.3 28.8117 111 123 57 149 249 76 108 66 162 149 39 213 162 164 143176 37 139 139 279 39 240 139 37 64 178 2391.4 0.6 2.3 10.1 1.0 0.3 2.1 6.5 1.1 1.3 10.0 3.3
54.2 11.4 42.8 42.8 85.9 12.0 74.0 42.8 11.4 19.8 54.8 73.4156 64 251 1106 112 27 225 707 122 137 1090 363
3101 1995 1107 187 247 191 482 9087 6370 2717 512 34 934 1238 196 257125.2 31.8 18.3 13.8 25.8 13.9 20.3 33.5 41.2 23.3 23.8 3.1 28.3 24.2 11.0 35.824.9 16.0 8.9 1.5 2.0 1.5 3.9 72.9 51.1 21.8 4.1 0.3 7.5 9.9 1.6 20.6
72 91 52 39 73 40 58 95 117 66 68 9 81 69 31 102
Sports Fan/Social Media Report 2014
Base: Own a Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 48839 29019 19820 2548 6416 10721 13327 15828 5758 9419 17265 16397 12009 12642 14026 10163 11716 5713 6003
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 59.4 40.6 5.2 13.1 22.0 27.3 32.4 11.8 19.3 35.4 33.6 24.6 25.9 28.7 20.8 24.0 11.7 12.3
Have used for activities related to sports (Net) 35795 21601 14194 1965 5497 9052 10265 9016 3390 6644 13389 12371 8776 9428 9964 7627 10242 5176 5066
73.3 74.4 71.6 77.1 85.7 84.4 77.0 57.0 58.9 70.5 77.6 75.4 73.1 74.6 71.0 75.0 87.4 90.6 84.4100.0 60.3 39.7 5.5 15.4 25.3 28.7 25.2 9.5 18.6 37.4 34.6 24.5 26.3 27.8 21.3 28.6 14.5 14.2
100 102 98 105 117 115 105 78 80 96 106 103 100 102 97 102 119 124 115 Check scores of games 28350 17853 10497 1351 4426 7457 7788 7327 2673 4760 11081 9835 7012 8117 7533 5687 7532 3657 3874
58.0 61.5 53.0 53.0 69.0 69.6 58.4 46.3 46.4 50.5 64.2 60.0 58.4 64.2 53.7 56.0 64.3 64.0 64.5100.0 63.0 37.0 4.8 15.6 26.3 27.5 25.8 9.4 16.8 39.1 34.7 24.7 28.6 26.6 20.1 26.6 12.9 13.7
100 106 91 91 119 120 101 80 80 87 111 103 101 111 93 96 111 110 111 Take pictures at game attending 24604 14119 10485 1763 4104 6019 6972 5745 2147 4346 9020 9091 5593 6912 6888 5210 7954 3588 4366
50.4 48.7 52.9 69.2 64.0 56.1 52.3 36.3 37.3 46.1 52.2 55.4 46.6 54.7 49.1 51.3 67.9 62.8 72.7100.0 57.4 42.6 7.2 16.7 24.5 28.3 23.4 8.7 17.7 36.7 37.0 22.7 28.1 28.0 21.2 32.3 14.6 17.7
100 97 105 137 127 111 104 72 74 92 104 110 92 109 97 102 135 125 144 Total Social Media (Net) 21591 12367 9224 1333 4007 6487 5851 3912 2423 3930 8228 7011 4886 6100 5978 4628 7542 3948 3594
44.2 42.6 46.5 52.3 62.5 60.5 43.9 24.7 42.1 41.7 47.7 42.8 40.7 48.2 42.6 45.5 64.4 69.1 59.9100.0 57.3 42.7 6.2 18.6 30.0 27.1 18.1 11.2 18.2 38.1 32.5 22.6 28.3 27.7 21.4 34.9 18.3 16.6
100 96 105 118 141 137 99 56 95 94 108 97 92 109 96 103 146 156 13512937 6941 5996 752 2214 4247 3868 1858 1561 2620 5345 3411 2866 3770 3721 2580 4553 2323 2230
26.5 23.9 30.3 29.5 34.5 39.6 29.0 11.7 27.1 27.8 31.0 20.8 23.9 29.8 26.5 25.4 38.9 40.7 37.1100.0 53.7 46.3 5.8 17.1 32.8 29.9 14.4 12.1 20.2 41.3 26.4 22.2 29.1 28.8 19.9 35.2 18.0 17.2
100 90 114 111 130 150 110 44 102 105 117 79 90 113 100 96 147 154 140 Watch sports related video on YouTube 11341 7148 4193 441 2321 3590 3236 1753 1173 2118 3810 4240 2936 2601 3230 2574 3320 1718 1602
23.2 24.6 21.2 17.3 36.2 33.5 24.3 11.1 20.4 22.5 22.1 25.9 24.5 20.6 23.0 25.3 28.3 30.1 26.7100.0 63.0 37.0 3.9 20.5 31.7 28.5 15.5 10.3 18.7 33.6 37.4 25.9 22.9 28.5 22.7 29.3 15.1 14.1
100 106 91 74 156 144 105 48 88 97 95 111 105 89 99 109 122 129 1158435 3814 4622 1139 1957 2553 2108 678 1003 1785 2828 2820 2066 1889 2530 1950 3565 2426 1139
17.3 13.1 23.3 44.7 30.5 23.8 15.8 4.3 17.4 18.9 16.4 17.2 17.2 14.9 18.0 19.2 30.4 42.5 19.0100.0 45.2 54.8 13.5 23.2 30.3 25.0 8.0 11.9 21.2 33.5 33.4 24.5 22.4 30.0 23.1 42.3 28.8 13.5
100 76 135 259 177 138 92 25 101 110 95 100 100 87 104 111 176 246 1107548 4679 2869 711 1997 2205 2092 543 668 1310 2852 2717 1847 2493 1963 1244 2714 1645 1069
15.5 16.1 14.5 27.9 31.1 20.6 15.7 3.4 11.6 13.9 16.5 16.6 15.4 19.7 14.0 12.2 23.2 28.8 17.8100.0 62.0 38.0 9.4 26.5 29.2 27.7 7.2 8.9 17.4 37.8 36.0 24.5 33.0 26.0 16.5 36.0 21.8 14.2
100 104 94 181 201 133 102 22 75 90 107 107 100 128 91 79 150 186 1154943 3015 1928 79 706 1237 1615 1306 813 970 1641 1519 1089 1120 1603 1131 1874 976 898
10.1 10.4 9.7 3.1 11.0 11.5 12.1 8.3 14.1 10.3 9.5 9.3 9.1 8.9 11.4 11.1 16.0 17.1 15.0100.0 61.0 39.0 1.6 14.3 25.0 32.7 26.4 16.4 19.6 33.2 30.7 22.0 22.7 32.4 22.9 37.9 19.7 18.2
100 103 96 31 109 114 120 82 140 102 94 92 90 88 113 110 158 169 1484893 2045 2848 218 1112 1053 1720 790 527 940 1748 1678 921 928 1673 1370 1738 835 903
10.0 7.0 14.4 8.5 17.3 9.8 12.9 5.0 9.2 10.0 10.1 10.2 7.7 7.3 11.9 13.5 14.8 14.6 15.0100.0 41.8 58.2 4.4 22.7 21.5 35.2 16.1 10.8 19.2 35.7 34.3 18.8 19.0 34.2 28.0 35.5 17.1 18.5
100 70 143 85 173 98 129 50 91 100 101 102 77 73 119 135 148 146 1504096 2103 1992 175 862 892 1591 575 478 1002 1292 1324 811 992 1169 1124 1420 845 576
8.4 7.2 10.1 6.9 13.4 8.3 11.9 3.6 8.3 10.6 7.5 8.1 6.8 7.8 8.3 11.1 12.1 14.8 9.6100.0 51.4 48.6 4.3 21.0 21.8 38.9 14.0 11.7 24.5 31.5 32.3 19.8 24.2 28.5 27.4 34.7 20.6 14.1
100 86 120 82 160 99 142 43 99 127 89 96 81 94 99 132 145 176 114 Read sports articles/blogs 17460 11789 5671 1027 2996 4967 4816 3654 2072 3315 5806 6268 4305 5592 4650 2913 5308 2574 2734
35.8 40.6 28.6 40.3 46.7 46.3 36.1 23.1 36.0 35.2 33.6 38.2 35.9 44.2 33.2 28.7 45.3 45.1 45.5100.0 67.5 32.5 5.9 17.2 28.4 27.6 20.9 11.9 19.0 33.3 35.9 24.7 32.0 26.6 16.7 30.4 14.7 15.7
100 114 80 113 131 130 101 65 101 98 94 107 100 124 93 80 127 126 127 Visit specific team website 16205 9697 6508 420 2454 4482 4615 4233 1480 3398 5589 5737 3969 4580 4232 3424 4495 1857 2637
33.2 33.4 32.8 16.5 38.2 41.8 34.6 26.7 25.7 36.1 32.4 35.0 33.0 36.2 30.2 33.7 38.4 32.5 43.9100.0 59.8 40.2 2.6 15.1 27.7 28.5 26.1 9.1 21.0 34.5 35.4 24.5 28.3 26.1 21.1 27.7 11.5 16.3
100 101 99 50 115 126 104 81 77 109 98 105 100 109 91 102 116 98 132
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Sports Fan/Social Media Report 2014
Base: Own a Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Visit league website 15448 10084 5364 844 2151 4304 4178 3970 1517 2619 5839 5473 3639 4506 3767 3536 4782 2526 225631.6 34.7 27.1 33.1 33.5 40.2 31.4 25.1 26.3 27.8 33.8 33.4 30.3 35.6 26.9 34.8 40.8 44.2 37.6
100.0 65.3 34.7 5.5 13.9 27.9 27.0 25.7 9.8 17.0 37.8 35.4 23.6 29.2 24.4 22.9 31.0 16.3 14.6100 110 86 105 106 127 99 79 83 88 107 106 96 113 85 110 129 140 119
Watch sports 13114 7719 5395 1118 2264 3898 3744 2090 1056 2666 5292 4100 3013 3303 3756 3041 5179 2938 224126.9 26.6 27.2 43.9 35.3 36.4 28.1 13.2 18.3 28.3 30.7 25.0 25.1 26.1 26.8 29.9 44.2 51.4 37.3
100.0 58.9 41.1 8.5 17.3 29.7 28.5 15.9 8.0 20.3 40.4 31.3 23.0 25.2 28.6 23.2 39.5 22.4 17.1100 99 101 163 131 135 105 49 68 105 114 93 93 97 100 111 165 192 139
Follow fantasy teams 10168 7946 2222 1303 1592 2879 3228 1165 813 1515 4233 3608 2455 3145 2701 1866 3089 1587 150220.8 27.4 11.2 51.2 24.8 26.9 24.2 7.4 14.1 16.1 24.5 22.0 20.4 24.9 19.3 18.4 26.4 27.8 25.0
100.0 78.1 21.9 12.8 15.7 28.3 31.7 11.5 8.0 14.9 41.6 35.5 24.1 30.9 26.6 18.4 30.4 15.6 14.8100 132 54 246 119 129 116 35 68 77 118 106 98 119 93 88 127 133 120
9146 5237 3909 956 1281 2414 2786 1709 1047 1953 3384 2762 1984 2979 2294 1888 3662 2103 1559
18.7 18.0 19.7 37.5 20.0 22.5 20.9 10.8 18.2 20.7 19.6 16.8 16.5 23.6 16.4 18.6 31.3 36.8 26.0100.0 57.3 42.7 10.5 14.0 26.4 30.5 18.7 11.5 21.4 37.0 30.2 21.7 32.6 25.1 20.6 40.0 23.0 17.1
100 96 105 200 107 120 112 58 97 111 105 90 88 126 87 99 167 197 139 Buy tickets to games 7017 4291 2726 852 828 2206 1942 1188 1023 1216 2633 2145 1443 2042 2043 1489 2859 1726 1134
14.4 14.8 13.8 33.4 12.9 20.6 14.6 7.5 17.8 12.9 15.3 13.1 12.0 16.1 14.6 14.7 24.4 30.2 18.9100.0 61.2 38.8 12.1 11.8 31.4 27.7 16.9 14.6 17.3 37.5 30.6 20.6 29.1 29.1 21.2 40.7 24.6 16.2
100 103 96 233 90 143 101 52 124 90 106 91 84 112 101 102 170 210 131 Buy sports logo apparel 5232 2982 2251 79 799 1768 1708 879 704 1297 1493 1739 1375 960 1898 999 2119 853 1266
10.7 10.3 11.4 3.1 12.5 16.5 12.8 5.6 12.2 13.8 8.6 10.6 11.5 7.6 13.5 9.8 18.1 14.9 21.1100.0 57.0 43.0 1.5 15.3 33.8 32.6 16.8 13.5 24.8 28.5 33.2 26.3 18.3 36.3 19.1 40.5 16.3 24.2
100 96 106 29 116 154 120 52 114 129 81 99 107 71 126 92 169 139 197 Buy sports footwear 3758 2239 1519 79 629 1148 1486 416 617 823 1128 1189 902 766 1261 829 1302 527 775
7.7 7.7 7.7 3.1 9.8 10.7 11.1 2.6 10.7 8.7 6.5 7.3 7.5 6.1 9.0 8.2 11.1 9.2 12.9100.0 59.6 40.4 2.1 16.7 30.6 39.5 11.1 16.4 21.9 30.0 31.6 24.0 20.4 33.5 22.0 34.6 14.0 20.6
100 100 100 40 127 139 145 34 139 114 85 94 98 79 117 106 144 120 168 Other 649 335 314 38 36 353 222 96 194 131 228 137 237 102 173 127 89 38
1.3 1.2 1.6 0.6 0.3 2.6 1.4 1.7 2.1 0.8 1.4 1.1 1.9 0.7 1.7 1.1 1.6 0.6100.0 51.7 48.3 5.9 5.6 54.4 34.1 14.8 29.9 20.2 35.1 21.1 36.5 15.7 26.7 19.5 13.8 5.8
100 87 119 45 25 199 105 126 155 57 104 86 141 55 128 81 118 47Have not used for activities related to sports 13045 7418 5626 583 919 1669 3062 6812 2368 2776 3876 4025 3233 3213 4062 2537 1474 537 937
26.7 25.6 28.4 22.9 14.3 15.6 23.0 43.0 41.1 29.5 22.4 24.6 26.9 25.4 29.0 25.0 12.6 9.4 15.6100.0 56.9 43.1 4.5 7.0 12.8 23.5 52.2 18.2 21.3 29.7 30.9 24.8 24.6 31.1 19.4 11.3 4.1 7.2
100 96 106 86 54 58 86 161 154 110 84 92 101 95 108 93 47 35 58
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Base: Own a Smart Phone
TotalTotal 48839
100.0100.0
Have used for activities related to sports (Net) 35795
73.3100.0
100 Check scores of games 28350
58.0100.0
100 Take pictures at game attending 24604
50.4100.0
100 Total Social Media (Net) 21591
44.2100.0
10012937
26.5100.0
100 Watch sports related video on YouTube 11341
23.2100.0
1008435
17.3100.0
1007548
15.5100.0
1004943
10.1100.0
1004893
10.0100.0
1004096
8.4100.0
100 Read sports articles/blogs 17460
35.8100.0
100 Visit specific team website 16205
33.2100.0
100
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1559 9850 3542 1400 876 1335 8503 4623 7921 3336 2199 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.2 20.2 7.3 2.9 1.8 2.7 17.4 9.5 16.2 6.8 4.5 6.71335 7921 3275 1335 811 1335 7921 4041 7921 3275 2139 3275
85.7 80.4 92.5 95.3 92.6 100.0 93.2 87.4 100.0 98.2 97.2 100.03.7 22.1 9.1 3.7 2.3 3.7 22.1 11.3 22.1 9.1 6.0 9.1
117 110 126 130 126 136 127 119 136 134 133 1361100 6600 2520 1100 575 1100 6600 3445 6600 2520 1420 252070.6 67.0 71.2 78.5 65.7 82.4 77.6 74.5 83.3 75.6 64.6 77.0
3.9 23.3 8.9 3.9 2.0 3.9 23.3 12.2 23.3 8.9 5.0 8.9122 115 123 135 113 142 134 128 144 130 111 133908 5815 2147 908 548 908 5815 3157 5815 2147 1066 2147
58.3 59.0 60.6 64.9 62.5 68.0 68.4 68.3 73.4 64.4 48.4 65.53.7 23.6 8.7 3.7 2.2 3.7 23.6 12.8 23.6 8.7 4.3 8.7
116 117 120 129 124 135 136 136 146 128 96 130890 5156 2438 890 641 890 5156 2730 5156 2438 1324 2438
57.1 52.3 68.8 63.5 73.2 66.6 60.6 59.0 65.1 73.1 60.2 74.44.1 23.9 11.3 4.1 3.0 4.1 23.9 12.6 23.9 11.3 6.1 11.3
129 118 156 144 166 151 137 134 147 165 136 168409 2895 1449 409 348 409 2895 1343 2895 1449 600 1449
26.2 29.4 40.9 29.2 39.7 30.6 34.0 29.1 36.5 43.4 27.3 44.23.2 22.4 11.2 3.2 2.7 3.2 22.4 10.4 22.4 11.2 4.6 11.299 111 154 110 150 116 129 110 138 164 103 167
514 2829 797 514 304 514 2829 1439 2829 797 339 79733.0 28.7 22.5 36.7 34.7 38.5 33.3 31.1 35.7 23.9 15.4 24.4
4.5 24.9 7.0 4.5 2.7 4.5 24.9 12.7 24.9 7.0 3.0 7.0142 124 97 158 150 166 143 134 154 103 66 105395 1682 1445 395 285 395 1682 1001 1682 1445 716 1445
25.3 17.1 40.8 28.2 32.5 29.6 19.8 21.7 21.2 43.3 32.6 44.14.7 19.9 17.1 4.7 3.4 4.7 19.9 11.9 19.9 17.1 8.5 17.1
147 99 236 163 188 171 115 125 123 251 189 256388 1895 1261 388 216 388 1895 890 1895 1261 460 1261
24.9 19.2 35.6 27.7 24.7 29.1 22.3 19.2 23.9 37.8 20.9 38.55.1 25.1 16.7 5.1 2.9 5.1 25.1 11.8 25.1 16.7 6.1 16.7
161 124 230 179 160 188 144 125 155 245 135 24977 1307 318 77 58 77 1307 827 1307 318 300 318
4.9 13.3 9.0 5.5 6.7 5.8 15.4 17.9 16.5 9.5 13.6 9.71.6 26.4 6.4 1.6 1.2 1.6 26.4 16.7 26.4 6.4 6.1 6.449 131 89 54 66 57 152 177 163 94 135 9677 662 198 77 58 77 662 444 662 198 160 198
4.9 6.7 5.6 5.5 6.7 5.8 7.8 9.6 8.4 5.9 7.3 6.11.6 13.5 4.1 1.6 1.2 1.6 13.5 9.1 13.5 4.1 3.3 4.149 67 56 55 67 57 78 96 83 59 73 60
189 628 165 189 171 189 628 448 628 165 165 165
12.1 6.4 4.7 13.5 19.5 14.2 7.4 9.7 7.9 4.9 7.5 5.04.6 15.3 4.0 4.6 4.2 4.6 15.3 10.9 15.3 4.0 4.0 4.0
145 76 55 161 233 169 88 116 95 59 89 60673 4542 1655 673 372 673 4542 2224 4542 1655 743 1655
43.2 46.1 46.7 48.1 42.4 50.4 53.4 48.1 57.3 49.6 33.8 50.53.9 26.0 9.5 3.9 2.1 3.9 26.0 12.7 26.0 9.5 4.3 9.5
121 129 131 134 119 141 149 135 160 139 94 141755 4438 979 755 461 755 4438 2182 4438 979 684 979
48.4 45.1 27.6 53.9 52.6 56.5 52.2 47.2 56.0 29.3 31.1 29.94.7 27.4 6.0 4.7 2.8 4.7 27.4 13.5 27.4 6.0 4.2 6.0
146 136 83 162 159 170 157 142 169 88 94 90
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Base: Own a Smart Phone
Total
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Visit league website 1544831.6
100.0100
Watch sports 1311426.9
100.0100
Follow fantasy teams 1016820.8
100.0100
9146
18.7100.0
100 Buy tickets to games 7017
14.4100.0
100 Buy sports logo apparel 5232
10.7100.0
100 Buy sports footwear 3758
7.7100.0
100 Other 649
1.3100.0
100Have not used for activities related to sports 13045
26.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports733 4196 1236 733 343 733 4196 1993 4196 1236 522 1236
47.1 42.6 34.9 52.4 39.2 54.9 49.3 43.1 53.0 37.1 23.7 37.84.7 27.2 8.0 4.7 2.2 4.7 27.2 12.9 27.2 8.0 3.4 8.0
149 135 110 166 124 174 156 136 167 117 75 119708 3073 2269 708 579 708 3073 1757 3073 2269 1420 2269
45.4 31.2 64.1 50.6 66.0 53.0 36.1 38.0 38.8 68.0 64.6 69.35.4 23.4 17.3 5.4 4.4 5.4 23.4 13.4 23.4 17.3 10.8 17.3
169 116 239 188 246 197 135 142 144 253 240 258563 2945 1487 563 306 563 2945 1537 2945 1487 682 1487
36.1 29.9 42.0 40.2 34.9 42.1 34.6 33.2 37.2 44.6 31.0 45.45.5 29.0 14.6 5.5 3.0 5.5 29.0 15.1 29.0 14.6 6.7 14.6
173 144 202 193 168 202 166 160 179 214 149 218213 2262 1639 213 126 213 2262 1192 2262 1639 796 1639
13.7 23.0 46.3 15.2 14.4 16.0 26.6 25.8 28.6 49.1 36.2 50.12.3 24.7 17.9 2.3 1.4 2.3 24.7 13.0 24.7 17.9 8.7 17.973 123 247 81 77 85 142 138 153 262 193 267
558 1289 1361 558 471 558 1289 743 1289 1361 739 136135.8 13.1 38.4 39.9 53.8 41.8 15.2 16.1 16.3 40.8 33.6 41.6
8.0 18.4 19.4 8.0 6.7 8.0 18.4 10.6 18.4 19.4 10.5 19.4249 91 267 277 374 291 106 112 113 284 234 289273 1109 129 273 231 273 1109 626 1109 129 77 129
17.5 11.3 3.6 19.5 26.3 20.5 13.0 13.5 14.0 3.9 3.5 3.95.2 21.2 2.5 5.2 4.4 5.2 21.2 12.0 21.2 2.5 1.5 2.5
164 105 34 182 246 191 122 126 131 36 33 37141 656 42 141 141 141 656 494 656 42 42 429.1 6.7 1.2 10.1 16.1 10.6 7.7 10.7 8.3 1.3 1.9 1.33.8 17.4 1.1 3.8 3.8 3.8 17.4 13.1 17.4 1.1 1.1 1.1
118 87 16 131 210 138 100 139 108 16 25 17212 55 212 92 212 55 55 552.2 1.5 2.5 2.0 2.7 1.6 2.5 1.7
32.6 8.4 32.6 14.1 32.6 8.4 8.4 8.4162 116 188 149 201 124 188 126
223 1928 267 65 65 582 582 61 6114.3 19.6 7.5 4.7 7.4 6.8 12.6 1.8 2.8
1.7 14.8 2.0 0.5 0.5 4.5 4.5 0.5 0.554 73 28 17 28 26 47 7 10
Sports Fan/Social Media Report 2014
Base: Own a Smart Phone
TotalTotal 48839
100.0100.0
Have used for activities related to sports (Net) 35795
73.3100.0
100 Check scores of games 28350
58.0100.0
100 Take pictures at game attending 24604
50.4100.0
100 Total Social Media (Net) 21591
44.2100.0
10012937
26.5100.0
100 Watch sports related video on YouTube 11341
23.2100.0
1008435
17.3100.0
1007548
15.5100.0
1004943
10.1100.0
1004893
10.0100.0
1004096
8.4100.0
100 Read sports articles/blogs 17460
35.8100.0
100 Visit specific team website 16205
33.2100.0
100
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet10746 6070 3117 1559 45709 44743 16251 18642 9850 5167 1626 3542 3620 2546 1812 1306 37954 21137 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.5 29.0 14.5 100.0 97.9 35.6 40.8 21.5 11.3 3.6 7.7 7.9 5.6 4.0 2.9 77.7 43.3 73.38806 4780 2690 1335 33397 32527 11201 13404 7921 4781 1506 3275 3287 2457 1722 1306 35795 18977 35795
81.9 78.8 86.3 85.7 73.1 72.7 68.9 71.9 80.4 92.5 92.6 92.5 90.8 96.5 95.1 100.0 94.3 89.8 100.0100.0 54.3 30.5 15.2 100.0 97.4 33.5 40.1 23.7 14.3 4.5 9.8 9.8 7.4 5.2 3.9 100.0 53.0 100.0
112 107 118 117 100 99 94 98 110 126 126 126 124 132 130 136 129 123 1366881 3510 2271 1100 26976 26482 8795 11086 6600 3648 1128 2520 2517 1766 1097 1013 28350 14924 2835064.0 57.8 72.8 70.6 59.0 59.2 54.1 59.5 67.0 70.6 69.4 71.2 69.5 69.4 60.5 77.5 74.7 70.6 79.2
100.0 51.0 33.0 16.0 100.0 98.2 32.6 41.1 24.5 13.5 4.2 9.3 9.3 6.5 4.1 3.8 100.0 52.6 100.0110 100 125 122 102 102 93 102 115 122 120 123 120 120 104 134 129 122 136
7539 4260 2371 908 22612 22137 7276 9046 5815 3011 865 2147 1940 1650 1019 893 24604 12221 2460470.2 70.2 76.1 58.3 49.5 49.5 44.8 48.5 59.0 58.3 53.2 60.6 53.6 64.8 56.3 68.4 64.8 57.8 68.7
100.0 56.5 31.4 12.0 100.0 97.9 32.2 40.0 25.7 13.3 3.8 9.5 8.6 7.3 4.5 4.0 100.0 49.7 100.0139 139 151 116 98 98 89 96 117 116 106 120 106 129 112 136 129 115 136
5547 2964 1692 890 20188 19590 6108 8326 5156 3657 1219 2438 2447 1854 1169 1043 21591 12461 2159151.6 48.8 54.3 57.1 44.2 43.8 37.6 44.7 52.3 70.8 75.0 68.8 67.6 72.8 64.5 79.8 56.9 59.0 60.3
100.0 53.4 30.5 16.0 100.0 97.0 30.3 41.2 25.5 18.1 6.0 12.1 12.1 9.2 5.8 5.2 100.0 57.7 100.0117 110 123 129 100 99 85 101 118 160 170 156 153 165 146 181 129 133 136
3145 1851 886 409 12172 11997 3633 5468 2895 1971 522 1449 1344 924 452 660 12937 7204 12937
29.3 30.5 28.4 26.2 26.6 26.8 22.4 29.3 29.4 38.1 32.1 40.9 37.1 36.3 25.0 50.5 34.1 34.1 36.1100.0 58.8 28.2 13.0 100.0 98.6 29.8 44.9 23.8 16.2 4.3 11.9 11.0 7.6 3.7 5.4 100.0 55.7 100.0
111 115 107 99 101 101 84 111 111 144 121 154 140 137 94 191 129 129 1363137 1558 1064 514 10483 10240 3323 4088 2829 1607 810 797 1101 860 316 732 11341 6713 1134129.2 25.7 34.1 33.0 22.9 22.9 20.4 21.9 28.7 31.1 49.8 22.5 30.4 33.8 17.4 56.1 29.9 31.8 31.7
100.0 49.7 33.9 16.4 100.0 97.7 31.7 39.0 27.0 15.3 7.7 7.6 10.5 8.2 3.0 7.0 100.0 59.2 100.0126 111 147 142 99 99 88 94 124 134 215 97 131 145 75 241 129 137 136
1984 1088 502 395 7818 7383 2442 3259 1682 2097 652 1445 1397 891 848 275 8435 4993 8435
18.5 17.9 16.1 25.3 17.1 16.5 15.0 17.5 17.1 40.6 40.1 40.8 38.6 35.0 46.8 21.1 22.2 23.6 23.6100.0 54.8 25.3 19.9 100.0 94.4 31.2 41.7 21.5 26.8 8.3 18.5 17.9 11.4 10.9 3.5 100.0 59.2 100.0
107 104 93 147 99 96 87 101 99 235 232 236 223 203 271 122 129 137 1361912 940 584 388 7170 7058 1639 3525 1895 1689 428 1261 1294 590 401 347 7548 4598 7548
17.8 15.5 18.7 24.9 15.7 15.8 10.1 18.9 19.2 32.7 26.3 35.6 35.7 23.2 22.1 26.5 19.9 21.8 21.1100.0 49.2 30.5 20.3 100.0 98.4 22.9 49.2 26.4 23.6 6.0 17.6 18.0 8.2 5.6 4.8 100.0 60.9 100.0
115 100 121 161 102 102 65 122 124 211 170 230 231 150 143 172 129 141 1361132 646 409 77 4586 4507 1707 1493 1307 448 130 318 287 355 250 245 4943 3173 4943
10.5 10.6 13.1 4.9 10.0 10.1 10.5 8.0 13.3 8.7 8.0 9.0 7.9 14.0 13.8 18.7 13.0 15.0 13.8100.0 57.1 36.1 6.8 100.0 98.3 37.2 32.5 28.5 9.8 2.8 6.9 6.3 7.7 5.4 5.3 100.0 64.2 100.0
104 105 130 49 99 100 104 79 131 86 79 89 78 138 136 185 129 148 1361115 720 318 77 4449 4320 1988 1670 662 732 534 198 467 320 201 119 4893 2950 4893
10.4 11.9 10.2 4.9 9.7 9.7 12.2 9.0 6.7 14.2 32.8 5.6 12.9 12.6 11.1 9.1 12.9 14.0 13.7100.0 64.6 28.5 6.9 100.0 97.1 44.7 37.5 14.9 16.5 12.0 4.5 10.5 7.2 4.5 2.7 100.0 60.3 100.0
104 118 102 49 97 96 122 89 67 141 328 56 129 126 111 91 129 139 1361120 589 341 189 3755 3690 1634 1428 628 450 285 165 258 247 247 4096 2694 4096
10.4 9.7 10.9 12.1 8.2 8.2 10.1 7.7 6.4 8.7 17.5 4.7 7.1 9.7 13.6 10.8 12.7 11.4100.0 52.6 30.5 16.9 100.0 98.3 43.5 38.0 16.7 12.0 7.6 4.4 6.9 6.6 6.6 100.0 65.8 100.0
124 116 130 145 98 98 120 91 76 104 209 55 85 116 163 129 152 1363823 1919 1231 673 16747 16353 4505 7306 4542 2566 911 1655 1623 1297 730 889 17460 9711 1746035.6 31.6 39.5 43.2 36.6 36.5 27.7 39.2 46.1 49.7 56.0 46.7 44.8 50.9 40.3 68.0 46.0 45.9 48.8
100.0 50.2 32.2 17.6 100.0 97.6 26.9 43.6 27.1 15.3 5.4 9.9 9.7 7.7 4.4 5.3 100.0 55.6 100.0100 88 110 121 102 102 78 110 129 139 157 131 125 143 113 190 129 129 136
3843 1845 1243 755 15471 15370 4609 6323 4438 1826 847 979 954 1387 718 953 16205 8833 1620535.8 30.4 39.9 48.4 33.8 34.4 28.4 33.9 45.1 35.3 52.1 27.6 26.4 54.5 39.6 73.0 42.7 41.8 45.3
100.0 48.0 32.3 19.6 100.0 99.4 29.8 40.9 28.7 11.8 5.5 6.3 6.2 9.0 4.6 6.2 100.0 54.5 100.0108 92 120 146 102 104 85 102 136 107 157 83 79 164 119 220 129 126 136
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Base: Own a Smart Phone
Total
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Visit league website 1544831.6
100.0100
Watch sports 1311426.9
100.0100
Follow fantasy teams 1016820.8
100.0100
9146
18.7100.0
100 Buy tickets to games 7017
14.4100.0
100 Buy sports logo apparel 5232
10.7100.0
100 Buy sports footwear 3758
7.7100.0
100 Other 649
1.3100.0
100Have not used for activities related to sports 13045
26.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
3607 1591 1283 733 14744 14379 4016 6167 4196 2049 812 1236 1471 872 383 550 15448 8306 1544833.6 26.2 41.2 47.1 32.3 32.1 24.7 33.1 42.6 39.7 50.0 34.9 40.6 34.3 21.1 42.1 40.7 39.3 43.2
100.0 44.1 35.6 20.3 100.0 97.5 27.2 41.8 28.5 13.9 5.5 8.4 10.0 5.9 2.6 3.7 100.0 53.8 100.0106 83 130 149 102 102 78 105 135 125 158 110 128 108 67 133 129 124 136
3533 1900 925 708 12343 12023 4199 4751 3073 3073 804 2269 1749 2187 1453 1306 13114 8090 1311432.9 31.3 29.7 45.4 27.0 26.9 25.8 25.5 31.2 59.5 49.5 64.1 48.3 85.9 80.2 100.0 34.6 38.3 36.6
100.0 53.8 26.2 20.0 100.0 97.4 34.0 38.5 24.9 24.9 6.5 18.4 14.2 17.7 11.8 10.6 100.0 61.7 100.0122 117 110 169 101 100 96 95 116 221 184 239 180 320 299 372 129 143 136
2695 1436 696 563 9637 9485 2956 3584 2945 1949 462 1487 1446 884 610 581 10168 5327 1016825.1 23.7 22.3 36.1 21.1 21.2 18.2 19.2 29.9 37.7 28.4 42.0 39.9 34.7 33.7 44.4 26.8 25.2 28.4
100.0 53.3 25.8 20.9 100.0 98.4 30.7 37.2 30.6 20.2 4.8 15.4 15.0 9.2 6.3 6.0 100.0 52.4 100.0120 114 107 173 101 102 87 92 144 181 137 202 192 167 162 213 129 121 136
2690 1368 1109 213 8781 8440 2382 3796 2262 2193 554 1639 1468 1074 691 555 9146 5155 9146
25.0 22.5 35.6 13.7 19.2 18.9 14.7 20.4 23.0 42.4 34.1 46.3 40.6 42.2 38.1 42.5 24.1 24.4 25.6100.0 50.8 41.2 7.9 100.0 96.1 27.1 43.2 25.8 25.0 6.3 18.7 16.7 12.2 7.9 6.3 100.0 56.4 100.0
134 120 190 73 103 101 78 109 123 227 182 247 217 225 204 227 129 130 1362183 969 656 558 6547 6244 2270 2685 1289 1927 566 1361 1072 1031 511 592 7017 4115 701720.3 16.0 21.0 35.8 14.3 14.0 14.0 14.4 13.1 37.3 34.8 38.4 29.6 40.5 28.2 45.3 18.5 19.5 19.6
100.0 44.4 30.1 25.6 100.0 95.4 34.7 41.0 19.7 29.4 8.6 20.8 16.4 15.7 7.8 9.0 100.0 58.7 100.0141 111 146 249 100 97 97 100 91 260 242 267 206 282 196 315 129 136 136
1629 796 560 273 4891 4848 2103 1637 1109 607 478 129 229 430 144 321 5232 3323 523215.2 13.1 17.9 17.5 10.7 10.8 12.9 8.8 11.3 11.7 29.4 3.6 6.3 16.9 7.9 24.5 13.8 15.7 14.6
100.0 48.9 34.4 16.8 100.0 99.1 43.0 33.5 22.7 12.4 9.8 2.6 4.7 8.8 2.9 6.6 100.0 63.5 100.0141 122 168 164 100 101 121 82 105 110 274 34 59 158 74 229 129 147 136943 478 323 141 3446 3403 1755 993 656 288 246 42 169 119 119 3758 2620 37588.8 7.9 10.4 9.1 7.5 7.6 10.8 5.3 6.7 5.6 15.1 1.2 4.7 4.7 9.1 9.9 12.4 10.5
100.0 50.7 34.3 15.0 100.0 98.8 50.9 28.8 19.0 8.4 7.1 1.2 4.9 3.5 3.5 100.0 69.7 100.0114 102 135 118 98 99 140 69 87 72 197 16 61 61 119 129 161 136175 137 38 549 549 101 236 212 55 55 55 55 55 649 256 6491.6 2.3 1.2 1.2 1.2 0.6 1.3 2.2 1.1 1.5 1.5 2.2 3.0 1.7 1.2 1.8
100.0 78.5 21.5 100.0 100.0 18.3 43.1 38.6 10.0 10.0 10.0 10.0 10.0 100.0 39.5 100.0122 170 91 90 92 47 95 162 80 116 114 162 228 129 91 136
1940 1289 427 223 12312 12216 5050 5238 1928 387 120 267 333 89 89 2160 216018.1 21.2 13.7 14.3 26.9 27.3 31.1 28.1 19.6 7.5 7.4 7.5 9.2 3.5 4.9 5.7 10.2
100.0 66.5 22.0 11.5 100.0 99.2 41.0 42.5 15.7 3.1 1.0 2.2 2.7 0.7 0.7 16.6 16.668 80 51 54 101 102 116 105 73 28 28 28 34 13 18 21 38
Sports Fan/Social Media Report 2014
Base: Own a Smart Phone
TotalTotal 48839
100.0100.0
Have used for activities related to sports (Net) 35795
73.3100.0
100 Check scores of games 28350
58.0100.0
100 Take pictures at game attending 24604
50.4100.0
100 Total Social Media (Net) 21591
44.2100.0
10012937
26.5100.0
100 Watch sports related video on YouTube 11341
23.2100.0
1008435
17.3100.0
1007548
15.5100.0
1004943
10.1100.0
1004893
10.0100.0
1004096
8.4100.0
100 Read sports articles/blogs 17460
35.8100.0
100 Visit specific team website 16205
33.2100.0
100
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year17162 8618 8544 1695 1140 1529 4181 37547 21707 15841 2947 1745 4032 7117 2094 9254100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
35.1 17.6 17.5 3.5 2.3 3.1 8.6 76.9 44.4 32.4 6.0 3.6 8.3 14.6 4.3 18.914734 6923 7811 1629 1047 1341 3794 28520 14800 13720 2637 1481 3652 5949 1787 6786
85.9 80.3 91.4 96.1 91.9 87.7 90.7 76.0 68.2 86.6 89.5 84.9 90.6 83.6 85.4 73.341.2 19.3 21.8 4.6 2.9 3.7 10.6 79.7 41.3 38.3 7.4 4.1 10.2 16.6 5.0 19.0117 110 125 131 125 120 124 104 93 118 122 116 124 114 116 100
12076 5516 6561 1414 649 921 3578 22518 11702 10816 2031 1114 2748 4923 1138 537070.4 64.0 76.8 83.4 56.9 60.2 85.6 60.0 53.9 68.3 68.9 63.8 68.2 69.2 54.4 58.042.6 19.5 23.1 5.0 2.3 3.2 12.6 79.4 41.3 38.2 7.2 3.9 9.7 17.4 4.0 18.9121 110 132 144 98 104 147 103 93 118 119 110 117 119 94 100
10706 4970 5737 1414 536 820 2966 19678 10384 9294 1924 1152 1943 4274 1143 455562.4 57.7 67.1 83.5 47.0 53.6 70.9 52.4 47.8 58.7 65.3 66.0 48.2 60.1 54.6 49.243.5 20.2 23.3 5.7 2.2 3.3 12.1 80.0 42.2 37.8 7.8 4.7 7.9 17.4 4.6 18.5124 114 133 166 93 106 141 104 95 116 130 131 96 119 108 98
10696 3921 6775 1558 909 1008 3300 18599 7721 10878 2138 1218 2813 4709 1356 404662.3 45.5 79.3 92.0 79.7 65.9 78.9 49.5 35.6 68.7 72.5 69.8 69.8 66.2 64.8 43.749.5 18.2 31.4 7.2 4.2 4.7 15.3 86.1 35.8 50.4 9.9 5.6 13.0 21.8 6.3 18.7141 103 179 208 180 149 179 112 80 155 164 158 158 150 147 99
6549 2367 4183 779 534 569 2300 12937 4642 8295 1637 894 2160 3605 727 1894
38.2 27.5 49.0 46.0 46.9 37.2 55.0 34.5 21.4 52.4 55.5 51.2 53.6 50.7 34.7 20.550.6 18.3 32.3 6.0 4.1 4.4 17.8 100.0 35.9 64.1 12.7 6.9 16.7 27.9 5.6 14.6144 104 185 174 177 141 208 130 81 198 210 193 202 191 131 77
5885 1896 3989 1062 528 675 1723 9477 4165 5312 1155 693 1474 1990 619 220534.3 22.0 46.7 62.7 46.3 44.2 41.2 25.2 19.2 33.5 39.2 39.7 36.6 28.0 29.6 23.851.9 16.7 35.2 9.4 4.7 6.0 15.2 83.6 36.7 46.8 10.2 6.1 13.0 17.5 5.5 19.4148 95 201 270 200 190 178 109 83 144 169 171 157 120 127 103
5329 1249 4080 1045 402 481 2152 7229 2578 4652 903 460 1077 2211 628 1607
31.1 14.5 47.7 61.6 35.3 31.5 51.5 19.3 11.9 29.4 30.7 26.4 26.7 31.1 30.0 17.463.2 14.8 48.4 12.4 4.8 5.7 25.5 85.7 30.6 55.1 10.7 5.5 12.8 26.2 7.4 19.1180 84 276 357 204 182 298 111 69 170 177 153 155 180 174 101
7548 2507 5041 1291 344 697 2709 6756 2787 3969 647 472 558 2292 440 1495
44.0 29.1 59.0 76.2 30.2 45.6 64.8 18.0 12.8 25.1 22.0 27.0 13.8 32.2 21.0 16.2100.0 33.2 66.8 17.1 4.6 9.2 35.9 89.5 36.9 52.6 8.6 6.2 7.4 30.4 5.8 19.8
285 188 382 493 195 295 419 116 83 162 142 175 90 208 136 1052627 1283 1344 271 334 261 478 4199 1661 2538 723 287 893 635 506 1238
15.3 14.9 15.7 16.0 29.3 17.1 11.4 11.2 7.7 16.0 24.5 16.5 22.1 8.9 24.2 13.453.1 26.0 27.2 5.5 6.8 5.3 9.7 84.9 33.6 51.4 14.6 5.8 18.1 12.9 10.2 25.1151 147 155 158 289 169 113 110 76 158 242 163 219 88 239 132
2244 891 1353 287 139 326 601 3825 1689 2136 345 259 543 989 389 946
13.1 10.3 15.8 16.9 12.2 21.3 14.4 10.2 7.8 13.5 11.7 14.9 13.5 13.9 18.6 10.245.9 18.2 27.7 5.9 2.8 6.7 12.3 78.2 34.5 43.7 7.1 5.3 11.1 20.2 7.9 19.3130 103 158 169 121 213 143 102 78 135 117 148 134 139 185 102
2050 933 1117 392 117 137 471 3323 1391 1932 480 82 549 821 339 795
11.9 10.8 13.1 23.1 10.2 9.0 11.3 8.8 6.4 12.2 16.3 4.7 13.6 11.5 16.2 8.650.0 22.8 27.3 9.6 2.8 3.3 11.5 81.1 34.0 47.2 11.7 2.0 13.4 20.0 8.3 19.4142 129 156 276 122 107 134 106 76 145 194 56 162 138 193 102
8111 2975 5136 1221 579 667 2670 14248 6477 7771 1735 1067 1478 3491 1052 354047.3 34.5 60.1 72.0 50.8 43.6 63.9 37.9 29.8 49.1 58.9 61.2 36.7 49.1 50.3 38.246.5 17.0 29.4 7.0 3.3 3.8 15.3 81.6 37.1 44.5 9.9 6.1 8.5 20.0 6.0 20.3132 97 168 201 142 122 179 106 83 137 165 171 103 137 141 107
6774 2726 4048 872 423 739 2014 13026 6714 6312 1352 660 1729 2572 824 311339.5 31.6 47.4 51.5 37.1 48.3 48.2 34.7 30.9 39.8 45.9 37.8 42.9 36.1 39.3 33.641.8 16.8 25.0 5.4 2.6 4.6 12.4 80.4 41.4 39.0 8.3 4.1 10.7 15.9 5.1 19.2119 95 143 155 112 146 145 105 93 120 138 114 129 109 119 101
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Base: Own a Smart Phone
Total
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Visit league website 1544831.6
100.0100
Watch sports 1311426.9
100.0100
Follow fantasy teams 1016820.8
100.0100
9146
18.7100.0
100 Buy tickets to games 7017
14.4100.0
100 Buy sports logo apparel 5232
10.7100.0
100 Buy sports footwear 3758
7.7100.0
100 Other 649
1.3100.0
100Have not used for activities related to sports 13045
26.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.7128 2677 4451 851 396 610 2594 12305 6003 6302 1023 558 1579 3143 864 308941.5 31.1 52.1 50.2 34.7 39.9 62.0 32.8 27.7 39.8 34.7 32.0 39.2 44.2 41.3 33.446.1 17.3 28.8 5.5 2.6 3.9 16.8 79.7 38.9 40.8 6.6 3.6 10.2 20.3 5.6 20.0131 98 165 159 110 126 196 104 87 126 110 101 124 140 130 106
6572 2328 4244 1020 392 797 2035 10798 3892 6906 1575 703 1658 2970 1053 294338.3 27.0 49.7 60.2 34.4 52.1 48.7 28.8 17.9 43.6 53.5 40.3 41.1 41.7 50.3 31.850.1 17.8 32.4 7.8 3.0 6.1 15.5 82.3 29.7 52.7 12.0 5.4 12.6 22.6 8.0 22.4143 101 185 224 128 194 181 107 67 162 199 150 153 155 187 118
5509 2328 3181 762 466 357 1596 7952 3685 4266 786 587 766 2127 808 236532.1 27.0 37.2 45.0 40.9 23.3 38.2 21.2 17.0 26.9 26.7 33.6 19.0 29.9 38.6 25.654.2 22.9 31.3 7.5 4.6 3.5 15.7 78.2 36.2 42.0 7.7 5.8 7.5 20.9 7.9 23.3154 130 179 216 196 112 183 102 82 129 128 161 91 144 185 123
4204 1104 3100 645 293 530 1631 7575 3004 4571 1058 411 767 2335 565 1640
24.5 12.8 36.3 38.1 25.7 34.7 39.0 20.2 13.8 28.9 35.9 23.6 19.0 32.8 27.0 17.746.0 12.1 33.9 7.1 3.2 5.8 17.8 82.8 32.8 50.0 11.6 4.5 8.4 25.5 6.2 17.9131 68 194 203 137 185 208 108 74 154 192 126 102 175 144 95
3761 1390 2370 434 271 228 1438 5796 2613 3183 494 240 750 1698 211 109021.9 16.1 27.7 25.6 23.8 14.9 34.4 15.4 12.0 20.1 16.8 13.8 18.6 23.9 10.1 11.853.6 19.8 33.8 6.2 3.9 3.2 20.5 82.6 37.2 45.4 7.0 3.4 10.7 24.2 3.0 15.5153 112 193 178 165 104 239 107 84 140 117 96 129 166 70 82
2760 1268 1492 254 94 307 837 4382 1872 2511 349 280 550 1331 295 113516.1 14.7 17.5 15.0 8.3 20.1 20.0 11.7 8.6 15.8 11.8 16.1 13.6 18.7 14.1 12.352.8 24.2 28.5 4.9 1.8 5.9 16.0 83.8 35.8 48.0 6.7 5.4 10.5 25.4 5.6 21.7150 137 163 140 77 187 187 109 80 148 111 150 127 175 132 114
1810 815 995 195 94 130 576 3288 1245 2043 382 133 501 1026 316 68910.5 9.5 11.6 11.5 8.3 8.5 13.8 8.8 5.7 12.9 13.0 7.6 12.4 14.4 15.1 7.448.2 21.7 26.5 5.2 2.5 3.4 15.3 87.5 33.1 54.4 10.2 3.6 13.3 27.3 8.4 18.3137 123 151 149 107 110 179 114 75 168 169 99 161 187 196 97246 73 173 64 26 83 533 187 346 109 37 200 56 1581.4 0.8 2.0 3.8 1.7 2.0 1.4 0.9 2.2 6.2 0.9 2.8 2.7 1.7
37.9 11.3 26.6 9.9 4.0 12.7 82.1 28.9 53.2 16.8 5.7 30.8 8.7 24.3108 64 152 285 127 149 107 65 164 470 69 211 203 128
2428 1695 733 65 93 188 387 9027 6907 2121 309 264 379 1168 306 246814.1 19.7 8.6 3.9 8.1 12.3 9.3 24.0 31.8 13.4 10.5 15.1 9.4 16.4 14.6 26.718.6 13.0 5.6 0.5 0.7 1.4 3.0 69.2 52.9 16.3 2.4 2.0 2.9 9.0 2.3 18.9
53 74 32 14 30 46 35 90 119 50 39 57 35 61 55 100
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total 52923 31598 21324 2941 6416 11190 13911 18464 6701 10569 18442 17210 13302 13680 15180 10760 12477 6077 6400
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 59.7 40.3 5.6 12.1 21.1 26.3 34.9 12.7 20.0 34.8 32.5 25.1 25.8 28.7 20.3 23.6 11.5 12.1
Have used for activities related to sports (Net) 39864 24229 15635 2552 5548 9299 11212 11253 3968 7622 14548 13726 9925 10509 10987 8443 10933 5384 5550
75.3 76.7 73.3 86.8 86.5 83.1 80.6 60.9 59.2 72.1 78.9 79.8 74.6 76.8 72.4 78.5 87.6 88.6 86.7100.0 60.8 39.2 6.4 13.9 23.3 28.1 28.2 10.0 19.1 36.5 34.4 24.9 26.4 27.6 21.2 27.4 13.5 13.9
100 102 97 115 115 110 107 81 79 96 105 106 99 102 96 104 116 118 115 Check scores of games 32015 20277 11738 1727 4585 7810 8731 9162 3160 5582 11883 11389 8105 8980 8515 6414 8368 3971 4397
60.5 64.2 55.0 58.7 71.5 69.8 62.8 49.6 47.2 52.8 64.4 66.2 60.9 65.6 56.1 59.6 67.1 65.3 68.7100.0 63.3 36.7 5.4 14.3 24.4 27.3 28.6 9.9 17.4 37.1 35.6 25.3 28.1 26.6 20.0 26.1 12.4 13.7
100 106 91 97 118 115 104 82 78 87 107 109 101 109 93 99 111 108 114 Take pictures at game attending 25937 14954 10984 1940 4229 6279 7455 6034 2256 4888 9331 9462 6006 7232 7205 5494 8397 3988 4410
49.0 47.3 51.5 66.0 65.9 56.1 53.6 32.7 33.7 46.2 50.6 55.0 45.2 52.9 47.5 51.1 67.3 65.6 68.9100.0 57.7 42.3 7.5 16.3 24.2 28.7 23.3 8.7 18.8 36.0 36.5 23.2 27.9 27.8 21.2 32.4 15.4 17.0
100 97 105 135 135 114 109 67 69 94 103 112 92 108 97 104 137 134 141 Total Social Media (Net) 24895 14845 10049 1836 4310 6869 7067 4812 2808 4537 9110 8439 5504 7051 7128 5211 8291 4350 3941
47.0 47.0 47.1 62.4 67.2 61.4 50.8 26.1 41.9 42.9 49.4 49.0 41.4 51.5 47.0 48.4 66.4 71.6 61.6100.0 59.6 40.4 7.4 17.3 27.6 28.4 19.3 11.3 18.2 36.6 33.9 22.1 28.3 28.6 20.9 33.3 17.5 15.8
100 100 100 133 143 131 108 55 89 91 105 104 88 110 100 103 141 152 13115157 8461 6697 1071 2370 4857 4652 2207 1870 3065 5861 4362 3373 4333 4396 3056 5334 2741 2593
28.6 26.8 31.4 36.4 36.9 43.4 33.4 12.0 27.9 29.0 31.8 25.3 25.4 31.7 29.0 28.4 42.8 45.1 40.5100.0 55.8 44.2 7.1 15.6 32.0 30.7 14.6 12.3 20.2 38.7 28.8 22.3 28.6 29.0 20.2 35.2 18.1 17.1
100 93 110 127 129 152 117 42 97 101 111 88 89 111 101 99 149 157 141 Watch sports related video on YouTube 14336 9258 5079 465 2641 4212 4562 2455 1435 2721 4799 5382 3465 3494 3804 3574 4052 1999 2052
27.1 29.3 23.8 15.8 41.2 37.6 32.8 13.3 21.4 25.7 26.0 31.3 26.0 25.5 25.1 33.2 32.5 32.9 32.1100.0 64.6 35.4 3.2 18.4 29.4 31.8 17.1 10.0 19.0 33.5 37.5 24.2 24.4 26.5 24.9 28.3 13.9 14.3
100 108 88 58 152 139 121 49 79 95 96 115 96 94 93 123 120 121 1189557 4480 5077 1223 2125 2825 2469 915 1098 2277 3051 3131 2454 2126 2806 2171 3928 2575 1352
18.1 14.2 23.8 41.6 33.1 25.2 17.8 5.0 16.4 21.5 16.5 18.2 18.4 15.5 18.5 20.2 31.5 42.4 21.1100.0 46.9 53.1 12.8 22.2 29.6 25.8 9.6 11.5 23.8 31.9 32.8 25.7 22.2 29.4 22.7 41.1 26.9 14.2
100 79 132 230 183 140 98 27 91 119 92 101 102 86 102 112 174 235 1178350 5197 3152 711 2135 2374 2512 617 762 1450 3002 3135 1942 2596 2267 1545 2987 1859 1128
15.8 16.4 14.8 24.2 33.3 21.2 18.1 3.3 11.4 13.7 16.3 18.2 14.6 19.0 14.9 14.4 23.9 30.6 17.6100.0 62.2 37.8 8.5 25.6 28.4 30.1 7.4 9.1 17.4 36.0 37.5 23.3 31.1 27.2 18.5 35.8 22.3 13.5
100 104 94 153 211 134 114 21 72 87 103 115 93 120 95 91 152 194 1127152 4438 2714 585 925 1547 2189 1906 1306 1437 2052 2356 1633 1639 2556 1324 2770 1670 1100
13.5 14.0 12.7 19.9 14.4 13.8 15.7 10.3 19.5 13.6 11.1 13.7 12.3 12.0 16.8 12.3 22.2 27.5 17.2100.0 62.1 37.9 8.2 12.9 21.6 30.6 26.6 18.3 20.1 28.7 32.9 22.8 22.9 35.7 18.5 38.7 23.3 15.4
100 104 94 147 107 102 116 76 144 101 82 101 91 89 125 91 164 203 1276327 2731 3596 377 1379 1389 2119 1063 705 1330 2283 2009 1282 1329 2107 1608 2436 1297 1139
12.0 8.6 16.9 12.8 21.5 12.4 15.2 5.8 10.5 12.6 12.4 11.7 9.6 9.7 13.9 14.9 19.5 21.3 17.8100.0 43.2 56.8 6.0 21.8 22.0 33.5 16.8 11.1 21.0 36.1 31.7 20.3 21.0 33.3 25.4 38.5 20.5 18.0
100 72 141 107 180 104 127 48 88 105 104 98 81 81 116 125 163 179 1495589 2792 2796 594 1111 1239 1870 776 830 1314 1686 1759 1160 1282 1793 1353 2254 1433 821
10.6 8.8 13.1 20.2 17.3 11.1 13.4 4.2 12.4 12.4 9.1 10.2 8.7 9.4 11.8 12.6 18.1 23.6 12.8100.0 50.0 50.0 10.6 19.9 22.2 33.5 13.9 14.9 23.5 30.2 31.5 20.8 22.9 32.1 24.2 40.3 25.6 14.7
100 84 124 191 164 105 127 40 117 118 87 97 83 89 112 119 171 223 121 Read sports articles/blogs 21748 15031 6717 1443 3134 5403 6333 5436 2448 4252 7041 8006 5222 6496 5947 4083 6609 3242 3368
41.1 47.6 31.5 49.1 48.8 48.3 45.5 29.4 36.5 40.2 38.2 46.5 39.3 47.5 39.2 37.9 53.0 53.3 52.6100.0 69.1 30.9 6.6 14.4 24.8 29.1 25.0 11.3 19.6 32.4 36.8 24.0 29.9 27.3 18.8 30.4 14.9 15.5
100 116 77 119 119 117 111 72 89 98 93 113 96 116 95 92 129 130 128 Visit specific team website 20932 12435 8497 863 2870 5311 6032 5856 2058 4402 6860 7612 5331 5573 5813 4215 6020 2582 3438
39.6 39.4 39.8 29.3 44.7 47.5 43.4 31.7 30.7 41.6 37.2 44.2 40.1 40.7 38.3 39.2 48.3 42.5 53.7100.0 59.4 40.6 4.1 13.7 25.4 28.8 28.0 9.8 21.0 32.8 36.4 25.5 26.6 27.8 20.1 28.8 12.3 16.4
100 99 101 74 113 120 110 80 78 105 94 112 101 103 97 99 122 107 136
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart PhoneGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Visit league website 20094 13223 6871 1215 2531 5292 5502 5554 2080 3394 7528 7092 5107 5847 4859 4282 6037 3126 291138.0 41.8 32.2 41.3 39.5 47.3 39.6 30.1 31.0 32.1 40.8 41.2 38.4 42.7 32.0 39.8 48.4 51.4 45.5
100.0 65.8 34.2 6.0 12.6 26.3 27.4 27.6 10.4 16.9 37.5 35.3 25.4 29.1 24.2 21.3 30.0 15.6 14.5100 110 85 109 104 125 104 79 82 85 108 109 101 113 84 105 127 135 120
Watch sports 17803 11077 6726 1449 2602 4823 5272 3658 1611 3562 6123 6507 4090 4414 5395 3904 6052 3367 268533.6 35.1 31.5 49.3 40.6 43.1 37.9 19.8 24.0 33.7 33.2 37.8 30.7 32.3 35.5 36.3 48.5 55.4 42.0
100.0 62.2 37.8 8.1 14.6 27.1 29.6 20.5 9.0 20.0 34.4 36.5 23.0 24.8 30.3 21.9 34.0 18.9 15.1100 104 94 146 121 128 113 59 71 100 99 112 91 96 106 108 144 165 125
Follow fantasy teams 12283 9033 3250 1564 1731 3188 4134 1666 1234 1932 4744 4373 2959 3509 3365 2449 3700 2031 166923.2 28.6 15.2 53.2 27.0 28.5 29.7 9.0 18.4 18.3 25.7 25.4 22.2 25.7 22.2 22.8 29.7 33.4 26.1
100.0 73.5 26.5 12.7 14.1 26.0 33.7 13.6 10.0 15.7 38.6 35.6 24.1 28.6 27.4 19.9 30.1 16.5 13.6100 123 66 229 116 123 128 39 79 79 111 109 96 111 96 98 128 144 112
11167 6459 4708 1133 1596 2769 3301 2368 1230 2412 3976 3550 2880 3309 2701 2277 4708 2586 2122
21.1 20.4 22.1 38.5 24.9 24.7 23.7 12.8 18.3 22.8 21.6 20.6 21.7 24.2 17.8 21.2 37.7 42.6 33.2100.0 57.8 42.2 10.1 14.3 24.8 29.6 21.2 11.0 21.6 35.6 31.8 25.8 29.6 24.2 20.4 42.2 23.2 19.0
100 97 105 183 118 117 112 61 87 108 102 98 103 115 84 100 179 202 157 Buy tickets to games 9419 5706 3713 962 1039 2873 2846 1699 1174 1698 3684 2863 1837 2791 2790 2001 3678 2033 1645
17.8 18.1 17.4 32.7 16.2 25.7 20.5 9.2 17.5 16.1 20.0 16.6 13.8 20.4 18.4 18.6 29.5 33.5 25.7100.0 60.6 39.4 10.2 11.0 30.5 30.2 18.0 12.5 18.0 39.1 30.4 19.5 29.6 29.6 21.2 39.1 21.6 17.5
100 101 98 184 91 144 115 52 98 90 112 93 78 115 103 105 166 188 144 Buy sports logo apparel 8012 4408 3604 375 985 2487 2645 1521 1113 1959 1991 2949 1912 1753 2745 1602 3512 1544 1968
15.1 14.0 16.9 12.7 15.3 22.2 19.0 8.2 16.6 18.5 10.8 17.1 14.4 12.8 18.1 14.9 28.1 25.4 30.7100.0 55.0 45.0 4.7 12.3 31.0 33.0 19.0 13.9 24.4 24.9 36.8 23.9 21.9 34.3 20.0 43.8 19.3 24.6
100 92 112 84 101 147 126 54 110 122 71 113 95 85 119 98 186 168 203 Buy sports footwear 6230 3832 2398 326 875 1651 2353 1026 656 1396 1634 2544 1626 1484 1937 1183 2479 1197 1282
11.8 12.1 11.2 11.1 13.6 14.8 16.9 5.6 9.8 13.2 8.9 14.8 12.2 10.9 12.8 11.0 19.9 19.7 20.0100.0 61.5 38.5 5.2 14.0 26.5 37.8 16.5 10.5 22.4 26.2 40.8 26.1 23.8 31.1 19.0 39.8 19.2 20.6
100 103 96 94 116 125 144 47 83 112 75 126 104 92 108 93 169 167 170 Other 937 578 359 139 38 75 399 286 120 280 131 406 161 461 102 214 329 229 100
1.8 1.8 1.7 4.7 0.6 0.7 2.9 1.5 1.8 2.7 0.7 2.4 1.2 3.4 0.7 2.0 2.6 3.8 1.6100.0 61.6 38.4 14.9 4.1 8.0 42.5 30.5 12.8 29.9 14.0 43.3 17.1 49.2 10.9 22.8 35.1 24.4 10.7
100 103 95 267 34 38 162 87 101 150 40 133 68 190 38 112 149 212 88Have not used for activities related to sports 13059 7369 5689 389 868 1891 2699 7212 2733 2948 3894 3484 3378 3171 4193 2317 1544 693 851
24.7 23.3 26.7 13.2 13.5 16.9 19.4 39.1 40.8 27.9 21.1 20.2 25.4 23.2 27.6 21.5 12.4 11.4 13.3100.0 56.4 43.6 3.0 6.6 14.5 20.7 55.2 20.9 22.6 29.8 26.7 25.9 24.3 32.1 17.7 11.8 5.3 6.5
100 95 108 54 55 69 79 158 165 113 86 82 103 94 112 87 50 46 54
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 52923
100.0100.0
Have used for activities related to sports (Net) 39864
75.3100.0
100 Check scores of games 32015
60.5100.0
100 Take pictures at game attending 25937
49.0100.0
100 Total Social Media (Net) 24895
47.0100.0
10015157
28.6100.0
100 Watch sports related video on YouTube 14336
27.1100.0
1009557
18.1100.0
1008350
15.8100.0
1007152
13.5100.0
1006327
12.0100.0
1005589
10.6100.0
100 Read sports articles/blogs 21748
41.1100.0
100 Visit specific team website 20932
39.6100.0
100
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1679 10990 3633 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.2 20.8 6.9 2.9 1.9 2.5 16.8 9.5 15.0 6.5 4.3 6.21521 8901 3427 1521 996 1335 8901 5021 7921 3427 2291 3275
90.6 81.0 94.3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.03.8 22.3 8.6 3.8 2.5 3.3 22.3 12.6 19.9 8.6 5.7 8.2
120 108 125 133 133 133 133 133 133 133 133 1331346 7378 2798 1346 822 1161 7378 4223 6753 2798 1699 264680.2 67.1 77.0 88.5 82.5 86.9 82.9 84.1 85.3 81.7 74.1 80.8
4.2 23.0 8.7 4.2 2.6 3.6 23.0 13.2 21.1 8.7 5.3 8.3133 111 127 146 136 144 137 139 141 135 123 134946 5882 2460 946 585 946 5882 3224 5872 2460 1379 2424
56.3 53.5 67.7 62.2 58.7 70.8 66.1 64.2 74.1 71.8 60.2 74.03.6 22.7 9.5 3.6 2.3 3.6 22.7 12.4 22.6 9.5 5.3 9.3
115 109 138 127 120 144 135 131 151 146 123 1511072 5761 2913 1072 824 927 5761 3335 5428 2913 1799 279663.9 52.4 80.2 70.5 82.7 69.4 64.7 66.4 68.5 85.0 78.5 85.4
4.3 23.1 11.7 4.3 3.3 3.7 23.1 13.4 21.8 11.7 7.2 11.2136 111 170 150 176 148 138 141 146 181 167 181625 3407 1853 625 565 611 3407 1855 3369 1853 1004 1803
37.3 31.0 51.0 41.1 56.7 45.8 38.3 36.9 42.5 54.1 43.8 55.14.1 22.5 12.2 4.1 3.7 4.0 22.5 12.2 22.2 12.2 6.6 11.9
130 108 178 144 198 160 134 129 148 189 153 192779 3363 1304 779 569 634 3363 1973 3289 1304 845 1187
46.4 30.6 35.9 51.2 57.1 47.5 37.8 39.3 41.5 38.0 36.9 36.25.4 23.5 9.1 5.4 4.0 4.4 23.5 13.8 22.9 9.1 5.9 8.3
171 113 132 189 211 175 139 145 153 140 136 134419 1829 1632 419 309 419 1829 1148 1829 1632 903 1632
25.0 16.6 44.9 27.6 31.0 31.4 20.5 22.9 23.1 47.6 39.4 49.84.4 19.1 17.1 4.4 3.2 4.4 19.1 12.0 19.1 17.1 9.4 17.1
138 92 249 153 172 174 114 127 128 264 218 276430 1978 1496 430 257 388 1978 973 1978 1496 694 1418
25.6 18.0 41.2 28.3 25.8 29.1 22.2 19.4 25.0 43.6 30.3 43.35.1 23.7 17.9 5.1 3.1 4.7 23.7 11.6 23.7 17.9 8.3 17.0
162 114 261 179 164 184 141 123 158 277 192 275268 1595 791 268 250 226 1595 1115 1461 791 772 749
16.0 14.5 21.8 17.6 25.0 17.0 17.9 22.2 18.4 23.1 33.7 22.93.7 22.3 11.1 3.7 3.5 3.2 22.3 15.6 20.4 11.1 10.8 10.5
118 107 161 130 185 125 133 164 136 171 249 169102 915 382 102 83 102 915 696 813 382 343 382
6.0 8.3 10.5 6.7 8.3 7.6 10.3 13.9 10.3 11.1 15.0 11.71.6 14.5 6.0 1.6 1.3 1.6 14.5 11.0 12.8 6.0 5.4 6.051 70 88 56 70 64 86 116 86 93 125 97
214 775 760 214 196 214 775 594 775 760 760 760
12.7 7.0 20.9 14.1 19.6 16.0 8.7 11.8 9.8 22.2 33.2 23.23.8 13.9 13.6 3.8 3.5 3.8 13.9 10.6 13.9 13.6 13.6 13.6
121 67 198 133 186 152 82 112 93 210 314 220923 5459 2258 923 621 777 5459 3141 5038 2258 1345 2141
55.0 49.7 62.2 60.7 62.4 58.2 61.3 62.6 63.6 65.9 58.7 65.44.2 25.1 10.4 4.2 2.9 3.6 25.1 14.4 23.2 10.4 6.2 9.8
134 121 151 148 152 142 149 152 155 160 143 1591053 5420 1640 1053 760 867 5420 3164 5008 1640 1345 152362.7 49.3 45.1 69.2 76.2 65.0 60.9 63.0 63.2 47.8 58.7 46.5
5.0 25.9 7.8 5.0 3.6 4.1 25.9 15.1 23.9 7.8 6.4 7.3159 125 114 175 193 164 154 159 160 121 148 118
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Visit league website 2009438.0
100.0100
Watch sports 1780333.6
100.0100
Follow fantasy teams 1228323.2
100.0100
11167
21.1100.0
100 Buy tickets to games 9419
17.8100.0
100 Buy sports logo apparel 8012
15.1100.0
100 Buy sports footwear 6230
11.8100.0
100 Other 937
1.8100.0
100Have not used for activities related to sports 13059
24.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports855 5372 1977 855 464 733 5372 3170 4819 1977 1263 1824
50.9 48.9 54.4 56.2 46.6 54.9 60.4 63.1 60.8 57.7 55.1 55.74.3 26.7 9.8 4.3 2.3 3.6 26.7 15.8 24.0 9.8 6.3 9.1
134 129 143 148 123 145 159 166 160 152 145 147784 4009 2989 784 654 744 4009 2693 3752 2989 2141 2878
46.7 36.5 82.3 51.5 65.7 55.7 45.0 53.6 47.4 87.2 93.5 87.94.4 22.5 16.8 4.4 3.7 4.2 22.5 15.1 21.1 16.8 12.0 16.2
139 108 245 153 195 166 134 159 141 259 278 261602 3485 1804 602 345 563 3485 2077 3109 1804 999 1729
35.9 31.7 49.7 39.6 34.6 42.1 39.1 41.4 39.3 52.7 43.6 52.84.9 28.4 14.7 4.9 2.8 4.6 28.4 16.9 25.3 14.7 8.1 14.1
155 137 214 171 149 182 169 178 169 227 188 228427 2868 2025 427 340 323 2868 1797 2696 2025 1182 1950
25.4 26.1 55.7 28.1 34.2 24.2 32.2 35.8 34.0 59.1 51.6 59.53.8 25.7 18.1 3.8 3.0 2.9 25.7 16.1 24.1 18.1 10.6 17.5
121 124 264 133 162 115 153 170 161 280 245 282725 1859 1670 725 638 620 1859 1313 1760 1670 1048 1634
43.2 16.9 46.0 47.6 64.0 46.4 20.9 26.1 22.2 48.7 45.8 49.97.7 19.7 17.7 7.7 6.8 6.6 19.7 13.9 18.7 17.7 11.1 17.4
242 95 258 268 360 261 117 147 125 274 257 280498 1497 1033 498 456 393 1497 1014 1386 1033 981 997
29.7 13.6 28.4 32.7 45.7 29.5 16.8 20.2 17.5 30.1 42.8 30.46.2 18.7 12.9 6.2 5.7 4.9 18.7 12.7 17.3 12.9 12.2 12.4
196 90 188 216 302 195 111 133 116 199 283 201258 1293 358 258 258 194 1293 1131 1132 358 358 358
15.4 11.8 9.8 17.0 25.9 14.5 14.5 22.5 14.3 10.4 15.6 10.94.1 20.8 5.7 4.1 4.1 3.1 20.8 18.2 18.2 5.7 5.7 5.7
131 100 84 144 220 123 123 191 121 89 133 93236 194 236 115 212 194 194 1942.1 5.3 2.6 2.3 2.7 5.7 8.5 5.9
25.1 20.7 25.1 12.3 22.6 20.7 20.7 20.7121 302 149 130 151 320 478 335
158 2088 2069.4 19.0 5.71.2 16.0 1.638 77 23
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 52923
100.0100.0
Have used for activities related to sports (Net) 39864
75.3100.0
100 Check scores of games 32015
60.5100.0
100 Take pictures at game attending 25937
49.0100.0
100 Total Social Media (Net) 24895
47.0100.0
10015157
28.6100.0
100 Watch sports related video on YouTube 14336
27.1100.0
1009557
18.1100.0
1008350
15.8100.0
1007152
13.5100.0
1006327
12.0100.0
1005589
10.6100.0
100 Read sports articles/blogs 21748
41.1100.0
100 Visit specific team website 20932
39.6100.0
100
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet11296 6340 3278 1679 49737 48683 16857 20837 10990 5342 1708 3633 3712 2679 1898 1389 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.1 29.0 14.9 100.0 97.9 33.9 41.9 22.1 10.7 3.4 7.3 7.5 5.4 3.8 2.8 75.3 43.5 67.69513 5235 2757 1521 37312 36339 12163 15275 8901 5030 1603 3427 3439 2640 1859 1389 39864 23046 35795
84.2 82.6 84.1 90.6 75.0 74.6 72.2 73.3 81.0 94.2 93.8 94.3 92.7 98.5 97.9 100.0 100.0 100.0 100.0100.0 55.0 29.0 16.0 100.0 97.4 32.6 40.9 23.9 13.5 4.3 9.2 9.2 7.1 5.0 3.7 100.0 57.8 89.8
112 110 112 120 100 99 96 97 108 125 125 125 123 131 130 133 133 133 1337526 3810 2370 1346 30561 30011 9501 13131 7378 4021 1222 2798 2839 1992 1323 1138 32015 18588 2949066.6 60.1 72.3 80.2 61.4 61.6 56.4 63.0 67.1 75.3 71.6 77.0 76.5 74.4 69.7 82.0 80.3 80.7 82.4
100.0 50.6 31.5 17.9 100.0 98.2 31.1 43.0 24.1 13.2 4.0 9.2 9.3 6.5 4.3 3.7 100.0 58.1 92.1110 99 120 133 102 102 93 104 111 124 118 127 126 123 115 135 133 133 136
7784 4409 2430 946 23878 23312 7841 9588 5882 3493 1033 2460 2380 1868 1237 1033 25937 13555 2565768.9 69.5 74.1 56.3 48.0 47.9 46.5 46.0 53.5 65.4 60.5 67.7 64.1 69.7 65.2 74.4 65.1 58.8 71.7
100.0 56.6 31.2 12.1 100.0 97.6 32.8 40.2 24.6 14.6 4.3 10.3 10.0 7.8 5.2 4.3 100.0 52.3 98.9141 142 151 115 98 98 95 94 109 133 123 138 131 142 133 152 133 120 146
6294 3374 1848 1072 23310 22560 6954 9845 5761 4229 1317 2913 2921 2221 1490 1266 24895 15764 2348355.7 53.2 56.4 63.9 46.9 46.3 41.3 47.2 52.4 79.2 77.1 80.2 78.7 82.9 78.5 91.1 62.4 68.4 65.6
100.0 53.6 29.4 17.0 100.0 96.8 29.8 42.2 24.7 18.1 5.6 12.5 12.5 9.5 6.4 5.4 100.0 63.3 94.3118 113 120 136 100 99 88 100 111 168 164 170 167 176 167 194 133 145 139
3644 2039 979 625 14235 14060 4347 6306 3407 2471 617 1853 1807 1329 857 935 15157 9425 14838
32.3 32.2 29.9 37.3 28.6 28.9 25.8 30.3 31.0 46.3 36.1 51.0 48.7 49.6 45.1 67.3 38.0 40.9 41.5100.0 56.0 26.9 17.2 100.0 98.8 30.5 44.3 23.9 17.4 4.3 13.0 12.7 9.3 6.0 6.6 100.0 62.2 97.9
113 112 104 130 100 101 90 106 108 161 126 178 170 173 158 235 133 143 1454091 2008 1304 779 13445 13111 4439 5309 3363 2240 936 1304 1489 1257 572 910 14336 9708 1389136.2 31.7 39.8 46.4 27.0 26.9 26.3 25.5 30.6 41.9 54.8 35.9 40.1 46.9 30.2 65.5 36.0 42.1 38.8
100.0 49.1 31.9 19.1 100.0 97.5 33.0 39.5 25.0 16.7 7.0 9.7 11.1 9.3 4.3 6.8 100.0 67.7 96.9134 117 147 171 100 99 97 94 113 155 202 132 148 173 111 242 133 156 143
2325 1266 640 419 8894 8363 2799 3736 1829 2461 830 1632 1614 1080 928 385 9557 6115 9391
20.6 20.0 19.5 25.0 17.9 17.2 16.6 17.9 16.6 46.1 48.6 44.9 43.5 40.3 48.9 27.7 24.0 26.5 26.2100.0 54.4 27.5 18.0 100.0 94.0 31.5 42.0 20.6 27.7 9.3 18.3 18.2 12.1 10.4 4.3 100.0 64.0 98.3
114 111 108 138 99 95 92 99 92 255 269 249 241 223 271 154 133 147 1452097 1025 642 430 7972 7772 1853 3941 1978 2006 510 1496 1528 835 600 520 8350 5400 8163
18.6 16.2 19.6 25.6 16.0 16.0 11.0 18.9 18.0 37.6 29.9 41.2 41.2 31.2 31.6 37.5 20.9 23.4 22.8100.0 48.9 30.6 20.5 100.0 97.5 23.2 49.4 24.8 25.2 6.4 18.8 19.2 10.5 7.5 6.5 100.0 64.7 97.8
118 103 124 162 102 101 70 120 114 238 189 261 261 198 200 237 133 149 1451837 1017 552 268 6502 6155 2363 2197 1595 1030 239 791 606 801 695 384 7152 5382 6566
16.3 16.0 16.8 16.0 13.1 12.6 14.0 10.5 14.5 19.3 14.0 21.8 16.3 29.9 36.6 27.6 17.9 23.4 18.3100.0 55.4 30.1 14.6 100.0 94.7 36.3 33.8 24.5 15.8 3.7 12.2 9.3 12.3 10.7 5.9 100.0 75.2 91.8
120 119 125 118 97 94 104 78 107 143 104 161 121 221 271 205 133 173 1361632 987 544 102 5747 5618 2293 2411 915 916 534 382 587 473 291 272 6327 4385 5977
14.5 15.6 16.6 6.0 11.6 11.5 13.6 11.6 8.3 17.1 31.3 10.5 15.8 17.7 15.3 19.6 15.9 19.0 16.7100.0 60.5 33.3 6.2 100.0 97.8 39.9 42.0 15.9 15.9 9.3 6.6 10.2 8.2 5.1 4.7 100.0 69.3 94.5
121 130 139 51 97 97 114 97 70 143 261 88 132 148 128 164 133 159 1401659 1001 445 214 4970 4601 1939 1888 775 1045 285 760 536 793 688 334 5589 4187 5450
14.7 15.8 13.6 12.7 10.0 9.5 11.5 9.1 7.0 19.6 16.7 20.9 14.4 29.6 36.2 24.1 14.0 18.2 15.2100.0 60.3 26.8 12.9 100.0 92.6 39.0 38.0 15.6 21.0 5.7 15.3 10.8 16.0 13.8 6.7 100.0 74.9 97.5
139 149 129 121 95 89 109 86 67 185 158 198 137 280 343 228 133 172 1444829 2347 1559 923 20771 20304 5859 8986 5459 3219 961 2258 1984 1822 1254 1028 21748 13999 2038742.7 37.0 47.6 55.0 41.8 41.7 34.8 43.1 49.7 60.3 56.2 62.2 53.5 68.0 66.1 74.0 54.6 60.7 57.0
100.0 48.6 32.3 19.1 100.0 97.8 28.2 43.3 26.3 15.5 4.6 10.9 9.6 8.8 6.0 4.9 100.0 64.4 93.7104 90 116 134 102 101 85 105 121 147 137 151 130 165 161 180 133 148 139
5181 2540 1588 1053 19831 19399 5551 8428 5420 2624 985 1640 1327 2024 1355 1080 20932 13560 1928545.9 40.1 48.5 62.7 39.9 39.8 32.9 40.4 49.3 49.1 57.7 45.1 35.8 75.5 71.4 77.8 52.5 58.8 53.9
100.0 49.0 30.7 20.3 100.0 97.8 28.0 42.5 27.3 13.2 5.0 8.3 6.7 10.2 6.8 5.4 100.0 64.8 92.1116 101 123 159 101 101 83 102 125 124 146 114 90 191 180 197 133 149 136
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Visit league website 2009438.0
100.0100
Watch sports 1780333.6
100.0100
Follow fantasy teams 1228323.2
100.0100
11167
21.1100.0
100 Buy tickets to games 9419
17.8100.0
100 Buy sports logo apparel 8012
15.1100.0
100 Buy sports footwear 6230
11.8100.0
100 Other 937
1.8100.0
100Have not used for activities related to sports 13059
24.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
4676 2216 1605 855 19225 18773 5364 8036 5372 2930 953 1977 2051 1561 1071 888 20094 12952 1835441.4 35.0 49.0 50.9 38.7 38.6 31.8 38.6 48.9 54.9 55.8 54.4 55.3 58.3 56.4 63.9 50.4 56.2 51.3
100.0 47.4 34.3 18.3 100.0 97.6 27.9 41.8 27.9 15.2 5.0 10.3 10.7 8.1 5.6 4.6 100.0 64.5 91.3109 92 129 134 102 102 84 102 129 144 147 143 146 153 149 168 133 148 135
4583 2478 1321 784 16822 16156 5860 6286 4009 4063 1074 2989 2472 2640 1859 1389 17803 12780 1655140.6 39.1 40.3 46.7 33.8 33.2 34.8 30.2 36.5 76.1 62.9 82.3 66.6 98.5 97.9 100.0 44.7 55.5 46.2
100.0 54.1 28.8 17.1 100.0 96.0 34.8 37.4 23.8 24.2 6.4 17.8 14.7 15.7 11.1 8.3 100.0 71.8 93.0121 116 120 139 101 99 103 90 108 226 187 245 198 293 291 297 133 165 137
3188 1797 789 602 11591 11228 3318 4425 3485 2362 557 1804 1647 1147 873 581 12283 7441 1151928.2 28.3 24.1 35.9 23.3 23.1 19.7 21.2 31.7 44.2 32.6 49.7 44.4 42.8 46.0 41.8 30.8 32.3 32.2
100.0 56.4 24.7 18.9 100.0 96.9 28.6 38.2 30.1 20.4 4.8 15.6 14.2 9.9 7.5 5.0 100.0 60.6 93.8122 122 104 155 100 99 85 91 137 191 141 214 191 184 198 180 133 139 139
3461 1715 1319 427 10611 10256 2694 4695 2868 2594 569 2025 1802 1356 972 736 11167 7176 10680
30.6 27.0 40.3 25.4 21.3 21.1 16.0 22.5 26.1 48.6 33.3 55.7 48.6 50.6 51.2 53.0 28.0 31.1 29.8100.0 49.5 38.1 12.3 100.0 96.7 25.4 44.2 27.0 24.4 5.4 19.1 17.0 12.8 9.2 6.9 100.0 64.3 95.6
145 128 191 121 101 100 76 107 124 230 158 264 230 240 243 251 133 148 1413018 1417 877 725 8807 8240 2874 3508 1859 2386 716 1670 1412 1257 737 629 9419 6517 902626.7 22.4 26.7 43.2 17.7 16.9 17.0 16.8 16.9 44.7 41.9 46.0 38.0 46.9 38.8 45.3 23.6 28.3 25.2
100.0 47.0 29.0 24.0 100.0 93.6 32.6 39.8 21.1 27.1 8.1 19.0 16.0 14.3 8.4 7.1 100.0 69.2 95.8150 126 150 242 99 95 96 95 95 251 235 258 214 264 218 254 133 159 142
2598 1355 744 498 7389 6899 2521 2880 1497 1510 478 1033 821 1027 741 509 8012 6103 746623.0 21.4 22.7 29.7 14.9 14.2 15.0 13.8 13.6 28.3 28.0 28.4 22.1 38.3 39.1 36.6 20.1 26.5 20.9
100.0 52.2 28.7 19.2 100.0 93.4 34.1 39.0 20.3 20.4 6.5 14.0 11.1 13.9 10.0 6.9 100.0 76.2 93.2152 141 150 196 98 94 99 91 90 187 185 188 146 253 258 242 133 175 138
1740 971 511 258 5578 5508 2300 1915 1293 688 330 358 472 482 362 385 6230 5092 580115.4 15.3 15.6 15.4 11.2 11.3 13.6 9.2 11.8 12.9 19.3 9.8 12.7 18.0 19.1 27.7 15.6 22.1 16.2
100.0 55.8 29.3 14.9 100.0 98.7 41.2 34.3 23.2 12.3 5.9 6.4 8.5 8.6 6.5 6.9 100.0 81.7 93.1131 130 132 131 95 96 116 78 100 109 164 84 108 153 162 236 133 188 138214 137 76 837 837 240 362 236 194 194 194 194 194 139 937 544 9141.9 2.2 2.3 1.7 1.7 1.4 1.7 2.1 3.6 5.3 5.2 7.2 10.2 10.0 2.4 2.4 2.6
100.0 64.2 35.8 100.0 100.0 28.6 43.2 28.1 23.2 23.2 23.2 23.2 23.2 16.6 100.0 58.1 97.5107 122 132 95 97 80 98 121 205 302 295 409 577 566 133 133 144
1783 1105 520 158 12425 12344 4694 5562 2088 311 105 206 272 39 3915.8 17.4 15.9 9.4 25.0 25.4 27.8 26.7 19.0 5.8 6.2 5.7 7.3 1.5 2.1
100.0 62.0 29.2 8.9 100.0 99.3 37.8 44.8 16.8 2.5 0.8 1.7 2.2 0.3 0.364 71 64 38 101 103 113 108 77 24 25 23 30 6 8
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
TotalTotal 52923
100.0100.0
Have used for activities related to sports (Net) 39864
75.3100.0
100 Check scores of games 32015
60.5100.0
100 Take pictures at game attending 25937
49.0100.0
100 Total Social Media (Net) 24895
47.0100.0
10015157
28.6100.0
100 Watch sports related video on YouTube 14336
27.1100.0
1009557
18.1100.0
1008350
15.8100.0
1007152
13.5100.0
1006327
12.0100.0
1005589
10.6100.0
100 Read sports articles/blogs 21748
41.1100.0
100 Visit specific team website 20932
39.6100.0
100
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Use Facebook to like/follow/post about a sport (player, team, league, etc.)
Use Instagram to follow/post about a sport (player, team, league, etc.)
Use Twitter to follow/post about a sport (player, team, league, etc.)
Use Google+ to follow/post about a sport (player, team, league, etc.)
Use Pinterest to pin/follow/post about a sport (player, team, league, etc.)
Use Tumblr to follow/post about a sport (player, team, league, etc.)
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year17645 8926 8719 1787 1187 1565 4181 40006 23448 16558 3052 1814 4149 7543 2158 10202100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
33.3 16.9 16.5 3.4 2.2 3.0 7.9 75.6 44.3 31.3 5.8 3.4 7.8 14.3 4.1 19.315467 7331 8135 1721 1094 1501 3819 31037 16504 14533 2743 1550 3845 6395 2026 7685
87.7 82.1 93.3 96.3 92.2 96.0 91.3 77.6 70.4 87.8 89.9 85.4 92.7 84.8 93.9 75.338.8 18.4 20.4 4.3 2.7 3.8 9.6 77.9 41.4 36.5 6.9 3.9 9.6 16.0 5.1 19.3116 109 124 128 122 127 121 103 93 117 119 113 123 113 125 100
13012 5878 7134 1531 819 1103 3681 24963 13155 11808 2106 1310 2973 5419 1355 602273.7 65.9 81.8 85.7 69.0 70.5 88.0 62.4 56.1 71.3 69.0 72.2 71.7 71.8 62.8 59.040.6 18.4 22.3 4.8 2.6 3.4 11.5 78.0 41.1 36.9 6.6 4.1 9.3 16.9 4.2 18.8122 109 135 142 114 117 146 103 93 118 114 119 118 119 104 98
11269 5215 6054 1471 567 1050 2966 20799 10731 10068 2157 1152 2311 4447 1319 490463.9 58.4 69.4 82.3 47.8 67.1 70.9 52.0 45.8 60.8 70.7 63.5 55.7 59.0 61.1 48.143.4 20.1 23.3 5.7 2.2 4.0 11.4 80.2 41.4 38.8 8.3 4.4 8.9 17.1 5.1 18.9130 119 142 168 97 137 145 106 93 124 144 130 114 120 125 98
12050 4758 7292 1651 1011 1206 3426 21350 9332 12019 2495 1277 3036 5210 1651 508868.3 53.3 83.6 92.4 85.2 77.1 81.9 53.4 39.8 72.6 81.7 70.4 73.2 69.1 76.5 49.948.4 19.1 29.3 6.6 4.1 4.8 13.8 85.8 37.5 48.3 10.0 5.1 12.2 20.9 6.6 20.4145 113 178 196 181 164 174 113 85 154 174 150 156 147 163 106
7690 2822 4869 942 649 797 2481 15157 5371 9786 2078 1068 2596 4044 1074 2667
43.6 31.6 55.8 52.7 54.6 50.9 59.4 37.9 22.9 59.1 68.1 58.9 62.6 53.6 49.8 26.150.7 18.6 32.1 6.2 4.3 5.3 16.4 100.0 35.4 64.6 13.7 7.0 17.1 26.7 7.1 17.6152 110 195 184 191 178 207 132 80 206 238 206 218 187 174 91
7455 2823 4632 1213 588 753 2078 12043 5632 6411 1346 693 1704 2667 903 293242.3 31.6 53.1 67.9 49.5 48.1 49.7 30.1 24.0 38.7 44.1 38.2 41.1 35.4 41.8 28.752.0 19.7 32.3 8.5 4.1 5.3 14.5 84.0 39.3 44.7 9.4 4.8 11.9 18.6 6.3 20.4156 117 196 251 183 178 184 111 89 143 163 141 152 131 154 106
5673 1282 4391 1140 479 513 2259 8030 2610 5420 1062 460 1307 2590 691 1820
32.2 14.4 50.4 63.8 40.4 32.8 54.0 20.1 11.1 32.7 34.8 25.4 31.5 34.3 32.0 17.859.4 13.4 46.0 11.9 5.0 5.4 23.6 84.0 27.3 56.7 11.1 4.8 13.7 27.1 7.2 19.0178 80 279 353 224 182 299 111 62 181 193 140 174 190 177 99
8350 2832 5517 1369 535 804 2809 7440 3143 4296 684 587 676 2350 529 1800
47.3 31.7 63.3 76.6 45.1 51.4 67.2 18.6 13.4 25.9 22.4 32.3 16.3 31.2 24.5 17.6100.0 33.9 66.1 16.4 6.4 9.6 33.6 89.1 37.6 51.5 8.2 7.0 8.1 28.1 6.3 21.6
300 201 401 486 286 326 426 118 85 164 142 205 103 197 155 1123263 1444 1819 383 334 433 669 5838 2092 3746 1100 346 1204 1095 761 1877
18.5 16.2 20.9 21.4 28.1 27.7 16.0 14.6 8.9 22.6 36.0 19.1 29.0 14.5 35.3 18.445.6 20.2 25.4 5.4 4.7 6.1 9.4 81.6 29.3 52.4 15.4 4.8 16.8 15.3 10.6 26.2137 120 154 159 208 205 118 108 66 167 267 141 215 107 261 136
2861 1006 1855 346 310 408 791 4945 1968 2978 542 400 687 1349 696 1360
16.2 11.3 21.3 19.4 26.1 26.1 18.9 12.4 8.4 18.0 17.8 22.0 16.6 17.9 32.2 13.345.2 15.9 29.3 5.5 4.9 6.4 12.5 78.2 31.1 47.1 8.6 6.3 10.9 21.3 11.0 21.5136 94 178 162 218 218 158 103 70 150 149 184 138 150 270 111
2709 964 1746 417 206 468 654 4269 1463 2805 741 236 697 1130 747 1256
15.4 10.8 20.0 23.3 17.4 29.9 15.6 10.7 6.2 16.9 24.3 13.0 16.8 15.0 34.6 12.348.5 17.2 31.2 7.5 3.7 8.4 11.7 76.4 26.2 50.2 13.3 4.2 12.5 20.2 13.4 22.5145 102 190 221 165 283 148 101 59 160 230 123 159 142 328 117
9644 3548 6096 1338 653 968 3138 17352 7909 9443 2040 1067 1989 4347 1486 481854.7 39.7 69.9 74.9 55.0 61.8 75.1 43.4 33.7 57.0 66.8 58.8 47.9 57.6 68.9 47.244.3 16.3 28.0 6.2 3.0 4.4 14.4 79.8 36.4 43.4 9.4 4.9 9.1 20.0 6.8 22.2133 97 170 182 134 151 183 106 82 139 163 143 117 140 168 115
8140 3300 4840 1090 542 887 2322 16564 8429 8136 1711 877 2215 3332 1240 424646.1 37.0 55.5 61.0 45.7 56.7 55.5 41.4 35.9 49.1 56.1 48.4 53.4 44.2 57.5 41.638.9 15.8 23.1 5.2 2.6 4.2 11.1 79.1 40.3 38.9 8.2 4.2 10.6 15.9 5.9 20.3117 93 140 154 115 143 140 105 91 124 142 122 135 112 145 105
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Base: Own a Tablet or Smart Phone
Total
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Visit league website 2009438.0
100.0100
Watch sports 1780333.6
100.0100
Follow fantasy teams 1228323.2
100.0100
11167
21.1100.0
100 Buy tickets to games 9419
17.8100.0
100 Buy sports logo apparel 8012
15.1100.0
100 Buy sports footwear 6230
11.8100.0
100 Other 937
1.8100.0
100Have not used for activities related to sports 13059
24.7100.0
100
Listen to radio broadcast of game, race, sports event
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.8760 3283 5477 957 466 1095 2959 15997 7706 8290 1417 642 2383 3848 1451 439449.6 36.8 62.8 53.6 39.3 70.0 70.8 40.0 32.9 50.1 46.4 35.4 57.4 51.0 67.3 43.143.6 16.3 27.3 4.8 2.3 5.4 14.7 79.6 38.4 41.3 7.0 3.2 11.9 19.1 7.2 21.9131 97 165 141 103 184 186 105 87 132 122 93 151 134 177 113
8198 3281 4917 1107 540 1024 2246 14146 5576 8570 1717 815 2429 3608 1243 372746.5 36.8 56.4 62.0 45.5 65.4 53.7 35.4 23.8 51.8 56.3 44.9 58.5 47.8 57.6 36.546.0 18.4 27.6 6.2 3.0 5.7 12.6 79.5 31.3 48.1 9.6 4.6 13.6 20.3 7.0 20.9138 109 168 184 135 194 160 105 71 154 167 134 174 142 171 109
6222 2546 3677 913 496 505 1763 9412 4275 5137 889 587 1234 2427 951 293935.3 28.5 42.2 51.1 41.8 32.2 42.2 23.5 18.2 31.0 29.1 32.3 29.7 32.2 44.1 28.850.7 20.7 29.9 7.4 4.0 4.1 14.4 76.6 34.8 41.8 7.2 4.8 10.0 19.8 7.7 23.9152 123 182 220 180 139 182 101 79 134 126 139 128 139 190 124
4757 1268 3489 696 413 562 1817 8833 3174 5659 1232 673 1115 2639 922 2302
27.0 14.2 40.0 39.0 34.8 35.9 43.5 22.1 13.5 34.2 40.4 37.1 26.9 35.0 42.7 22.642.6 11.4 31.2 6.2 3.7 5.0 16.3 79.1 28.4 50.7 11.0 6.0 10.0 23.6 8.3 20.6128 67 190 185 165 170 206 105 64 162 191 176 127 166 202 107
4630 1781 2849 650 322 334 1543 7643 3401 4242 657 292 1318 1975 502 165826.2 19.9 32.7 36.4 27.1 21.4 36.9 19.1 14.5 25.6 21.5 16.1 31.8 26.2 23.2 16.349.2 18.9 30.3 6.9 3.4 3.6 16.4 81.1 36.1 45.0 7.0 3.1 14.0 21.0 5.3 17.6147 112 184 204 152 120 207 107 82 144 121 90 179 147 131 91
3959 1808 2151 443 221 580 906 6531 2623 3908 622 434 1124 1728 712 183122.4 20.3 24.7 24.8 18.7 37.1 21.7 16.3 11.2 23.6 20.4 23.9 27.1 22.9 33.0 17.949.4 22.6 26.8 5.5 2.8 7.2 11.3 81.5 32.7 48.8 7.8 5.4 14.0 21.6 8.9 22.9148 134 163 164 123 245 143 108 74 156 135 158 179 151 218 119
2810 1151 1659 195 184 481 800 5165 1897 3267 576 361 898 1433 760 153215.9 12.9 19.0 10.9 15.5 30.7 19.1 12.9 8.1 19.7 18.9 19.9 21.6 19.0 35.2 15.045.1 18.5 26.6 3.1 3.0 7.7 12.8 82.9 30.5 52.4 9.3 5.8 14.4 23.0 12.2 24.6135 110 162 93 132 261 162 110 69 168 160 169 184 161 299 128385 73 312 64 165 83 775 226 549 139 109 37 264 235 3592.2 0.8 3.6 3.6 10.5 2.0 1.9 1.0 3.3 4.6 6.0 0.9 3.5 10.9 3.5
41.1 7.8 33.3 6.9 17.6 8.8 82.7 24.1 58.6 14.9 11.6 3.9 28.2 25.0 38.3123 46 202 203 595 112 109 54 187 257 339 50 198 614 199
2178 1595 583 65 93 63 362 8968 6944 2025 309 264 304 1147 132 251712.3 17.9 6.7 3.7 7.8 4.0 8.7 22.4 29.6 12.2 10.1 14.6 7.3 15.2 6.1 24.716.7 12.2 4.5 0.5 0.7 0.5 2.8 68.7 53.2 15.5 2.4 2.0 2.3 8.8 1.0 19.3
50 72 27 15 32 16 35 91 120 50 41 59 30 62 25 100
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Attended/Watched (any) 59579 36920 22659 3134 6743 11190 14797 23715 8640 12363 20424 18152 14967 16269 16625 11718 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 62.0 38.0 5.3 11.3 18.8 24.8 39.8 14.5 20.7 34.3 30.5 25.1 27.3 27.9 19.7 21.7 10.5 11.2
Spent $0 46646 30389 16257 1900 4439 8743 11374 20189 7182 9639 16025 13799 11055 12315 13370 990678.3 82.3 71.7 60.6 65.8 78.1 76.9 85.1 83.1 78.0 78.5 76.0 73.9 75.7 80.4 84.5
100.0 65.1 34.9 4.1 9.5 18.7 24.4 43.3 15.4 20.7 34.4 29.6 23.7 26.4 28.7 21.2100 105 92 77 84 100 98 109 106 100 100 97 94 97 103 108
12933 6531 6402 1234 2304 2447 3423 3526 1458 2723 4399 4353 3912 3955 3255 1812 12933 6237 669621.7 17.7 28.3 39.4 34.2 21.9 23.1 14.9 16.9 22.0 21.5 24.0 26.1 24.3 19.6 15.5 100.0 100.0 100.0
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 50.5 49.5 9.5 17.8 18.9 26.5 27.3 11.3 21.1 34.0 33.7 30.2 30.6 25.2 14.0 100.0 48.2 51.8
100 81 130 181 157 101 107 68 78 101 99 110 120 112 90 71 461 461 461 $1-$49 6237 3066 3171 1056 1482 1024 1451 1224 735 1460 2482 1559 1315 2710 1650 562 6237 6237
10.5 8.3 14.0 33.7 22.0 9.2 9.8 5.2 8.5 11.8 12.2 8.6 8.8 16.7 9.9 4.8 48.2 100.048.2 47.0 49.5 85.6 64.3 41.9 42.4 34.7 50.4 53.6 56.4 35.8 33.6 68.5 50.7 31.0 48.2 100.0
100.0 49.2 50.8 16.9 23.8 16.4 23.3 19.6 11.8 23.4 39.8 25.0 21.1 43.5 26.5 9.0 100.0 100.0100 79 134 322 210 87 94 49 81 113 116 82 84 159 95 46 461 955
$50 and over 6696 3465 3232 178 822 1423 1972 2302 723 1263 1917 2793 2597 1245 1605 1249 6696 669611.2 9.4 14.3 5.7 12.2 12.7 13.3 9.7 8.4 10.2 9.4 15.4 17.4 7.6 9.7 10.7 51.8 100.051.8 53.0 50.5 14.4 35.7 58.1 57.6 65.3 49.6 46.4 43.6 64.2 66.4 31.5 49.3 69.0 51.8 100.0
100.0 51.7 48.3 2.7 12.3 21.2 29.4 34.4 10.8 18.9 28.6 41.7 38.8 18.6 24.0 18.7 100.0 100.0100 83 127 51 108 113 119 86 74 91 84 137 154 68 86 95 461 890
Avg. spent per buyer $74.1 $76.3 $71.7 $36.8 $69.1 $94.5 $78.8 $71.5 $62.2 $54.8 $78.6 $85.5 $78.6 $57.4 $72.0 $104.4 $74.1 $23.7 $121.0
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Spent $1 or more
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHL
TotalAttended/Watched (any) 59579
100.0100.0
Spent $0 4664678.3
100.0100
1293321.7
100.0100.0
100 $1-$49 6237
10.548.2
100.0100
$50 and over 669611.251.8
100.0100
Avg. spent per buyer $74.1
Spent $1 or more
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1876 12542 3710 1521 996 1335 8901 5021 7921 3427 2291 3275100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3.1 21.1 6.2 2.6 1.7 2.2 14.9 8.4 13.3 5.8 3.8 5.5541 7601 1411 433 183 391 4651 2427 3893 1128 947 1051
28.8 60.6 38.0 28.4 18.4 29.3 52.3 48.3 49.2 32.9 41.4 32.11.2 16.3 3.0 0.9 0.4 0.8 10.0 5.2 8.3 2.4 2.0 2.337 77 49 36 23 37 67 62 63 42 53 41
1335 4941 2299 1088 814 944 4250 2594 4028 2299 1343 222471.2 39.4 62.0 71.6 81.6 70.7 47.7 51.7 50.8 67.1 58.6 67.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.010.3 38.2 17.8 8.4 6.3 7.3 32.9 20.1 31.1 17.8 10.4 17.2328 181 285 330 376 326 220 238 234 309 270 313382 1762 1577 382 272 382 1510 797 1510 1577 816 1541
20.4 14.0 42.5 25.1 27.3 28.6 17.0 15.9 19.1 46.0 35.6 47.128.6 35.7 68.6 35.1 33.5 40.5 35.5 30.7 37.5 68.6 60.7 69.3
6.1 28.3 25.3 6.1 4.4 6.1 24.2 12.8 24.2 25.3 13.1 24.7195 134 406 240 261 274 162 152 182 440 340 450952 3179 722 706 541 562 2740 1797 2518 722 527 683
50.8 25.3 19.5 46.4 54.3 42.1 30.8 35.8 31.8 21.1 23.0 20.871.4 64.3 31.4 64.9 66.5 59.5 64.5 69.3 62.5 31.4 39.3 30.714.2 47.5 10.8 10.5 8.1 8.4 40.9 26.8 37.6 10.8 7.9 10.2452 225 173 413 483 374 274 318 283 188 205 185
$140.4 $97.4 $77.2 $123.9 $130.3 $124.9 $96.6 $105.8 $96.7 $77.2 $95.0 $76.5
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHL
TotalAttended/Watched (any) 59579
100.0100.0
Spent $0 4664678.3
100.0100
1293321.7
100.0100.0
100 $1-$49 6237
10.548.2
100.0100
$50 and over 669611.251.8
100.0100
Avg. spent per buyer $74.1
Spent $1 or more
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet12021 6752 3393 1876 56103 55012 19110 23360 12542 5456 1746 3710 3826 2756 1975 1466 39864 23046 35795100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 56.2 28.2 15.6 100.0 98.1 34.1 41.6 22.4 9.7 3.1 6.6 6.8 4.9 3.5 2.6 66.9 38.7 60.15876 4022 1313 541 44768 43924 17367 18955 7601 2432 1021 1411 1954 963 702 376 28930 16246 2555348.9 59.6 38.7 28.8 79.8 79.8 90.9 81.1 60.6 44.6 58.5 38.0 51.1 34.9 35.5 25.6 72.6 70.5 71.4
100.0 68.5 22.3 9.2 100.0 98.1 38.8 42.3 17.0 5.4 2.3 3.2 4.4 2.2 1.6 0.8 62.0 34.8 54.862 76 49 37 102 102 116 104 77 57 75 49 65 45 45 33 93 90 91
6145 2730 2080 1335 11336 11088 1742 4405 4941 3024 725 2299 1872 1793 1273 1090 10933 6801 1024251.1 40.4 61.3 71.2 20.2 20.2 9.1 18.9 39.4 55.4 41.5 62.0 48.9 65.1 64.5 74.4 27.4 29.5 28.6
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 44.4 33.8 21.7 100.0 97.8 15.4 38.9 43.6 26.7 6.4 20.3 16.5 15.8 11.2 9.6 84.5 52.6 79.2
235 186 282 328 93 93 42 87 181 255 191 285 225 300 297 343 126 136 1322301 1287 632 382 5493 5267 977 2528 1762 1824 247 1577 1457 850 681 483 5384 3189 517619.1 19.1 18.6 20.4 9.8 9.6 5.1 10.8 14.0 33.4 14.2 42.5 38.1 30.9 34.5 33.0 13.5 13.8 14.537.4 47.1 30.4 28.6 48.5 47.5 56.1 57.4 35.7 60.3 34.1 68.6 77.8 47.4 53.5 44.3 49.2 46.9 50.5
100.0 55.9 27.4 16.6 100.0 95.9 17.8 46.0 32.1 33.2 4.5 28.7 26.5 15.5 12.4 8.8 86.3 51.1 83.0183 182 178 195 94 91 49 103 134 319 135 406 364 295 329 315 129 132 138
3844 1443 1448 952 5842 5821 766 1877 3179 1200 477 722 415 943 592 607 5550 3612 506632.0 21.4 42.7 50.8 10.4 10.6 4.0 8.0 25.3 22.0 27.3 19.5 10.9 34.2 30.0 41.4 13.9 15.7 14.262.6 52.9 69.6 71.4 51.5 52.5 43.9 42.6 64.3 39.7 65.9 31.4 22.2 52.6 46.5 55.7 50.8 53.1 49.5
100.0 37.5 37.7 24.8 100.0 99.6 13.1 32.1 54.4 20.5 8.2 12.4 7.1 16.1 10.1 10.4 82.9 53.9 75.7284 190 380 452 93 94 36 71 225 196 243 173 97 304 267 369 124 139 126
$95.7 $62.9 $110.0 $140.4 $75.4 $76.8 $72.9 $55.2 $97.4 $106.8 $200.4 $77.2 $73.5 $138.8 $125.2 $143.2 $73.1 $78.5 $73.9
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHL
TotalAttended/Watched (any) 59579
100.0100.0
Spent $0 4664678.3
100.0100
1293321.7
100.0100.0
100 $1-$49 6237
10.548.2
100.0100
$50 and over 669611.251.8
100.0100
Avg. spent per buyer $74.1
Spent $1 or more
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year18027 9157 8870 1824 1187 1643 4216 42817 25498 17320 3188 1931 4330 7869 2235 11293100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
30.3 15.4 14.9 3.1 2.0 2.8 7.1 71.9 42.8 29.1 5.4 3.2 7.3 13.2 3.8 19.012736 8056 4680 484 603 769 2823 33231 23129 10101 1285 869 2699 5248 1045 7910
70.6 88.0 52.8 26.6 50.8 46.8 67.0 77.6 90.7 58.3 40.3 45.0 62.3 66.7 46.8 70.027.3 17.3 10.0 1.0 1.3 1.6 6.1 71.2 49.6 21.7 2.8 1.9 5.8 11.3 2.2 17.0
90 112 67 34 65 60 86 99 116 74 51 57 80 85 60 895291 1100 4191 1340 584 874 1393 9587 2368 7218 1903 1062 1631 2621 1190 338329.4 12.0 47.2 73.4 49.2 53.2 33.0 22.4 9.3 41.7 59.7 55.0 37.7 33.3 53.2 30.0
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.040.9 8.5 32.4 10.4 4.5 6.8 10.8 74.1 18.3 55.8 14.7 8.2 12.6 20.3 9.2 26.2135 55 218 338 227 245 152 103 43 192 275 253 174 153 245 138
3313 570 2742 673 405 679 986 5123 1174 3949 1025 626 749 1549 519 154518.4 6.2 30.9 36.9 34.1 41.3 23.4 12.0 4.6 22.8 32.1 32.4 17.3 19.7 23.2 13.762.6 51.8 65.4 50.2 69.4 77.7 70.7 53.4 49.6 54.7 53.9 58.9 45.9 59.1 43.6 45.753.1 9.1 44.0 10.8 6.5 10.9 15.8 82.1 18.8 63.3 16.4 10.0 12.0 24.8 8.3 24.8176 59 295 353 326 395 223 114 44 218 307 309 165 188 222 131
1978 530 1448 667 179 195 408 4464 1195 3269 878 437 882 1072 671 183811.0 5.8 16.3 36.5 15.1 11.9 9.7 10.4 4.7 18.9 27.5 22.6 20.4 13.6 30.0 16.337.4 48.2 34.6 49.8 30.6 22.3 29.3 46.6 50.4 45.3 46.1 41.1 54.1 40.9 56.4 54.329.5 7.9 21.6 10.0 2.7 2.9 6.1 66.7 17.8 48.8 13.1 6.5 13.2 16.0 10.0 27.4
98 52 145 325 134 106 86 93 42 168 245 201 181 121 267 145$62.8 $50.2 $66.1 $116.4 $44.5 $39.2 $43.6 $68.2 $54.3 $72.7 $75.9 $64.9 $80.8 $68.6 $71.9 $76.0
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Hockey: NHLGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing 12933 6531 6402 1234 2304 2447 3423 3526 1458 2723 4399 4353 3912 3955 3255 1812 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 50.5 49.5 9.5 17.8 18.9 26.5 27.3 11.3 21.1 34.0 33.7 30.2 30.6 25.2 14.0 100.0 48.2 51.8
Bought at a Store/Stadium/Arena 6304 3090 3214 202 828 1520 1947 1808 807 1666 1578 2253 2336 1991 1081 897 6304 2947 335748.7 47.3 50.2 16.4 35.9 62.1 56.9 51.3 55.4 61.2 35.9 51.8 59.7 50.4 33.2 49.5 48.7 47.3 50.1
100.0 49.0 51.0 3.2 13.1 24.1 30.9 28.7 12.8 26.4 25.0 35.7 37.0 31.6 17.1 14.2 100.0 46.7 53.3100 97 103 34 74 127 117 105 114 126 74 106 122 103 68 102 100 97 103
Bought Online 5797 3060 2736 784 1369 852 1331 1460 360 1024 2672 1742 1284 1826 1892 795 5797 2714 308344.8 46.9 42.7 63.5 59.4 34.8 38.9 41.4 24.7 37.6 60.7 40.0 32.8 46.2 58.1 43.9 44.8 43.5 46.0
100.0 52.8 47.2 13.5 23.6 14.7 23.0 25.2 6.2 17.7 46.1 30.0 22.1 31.5 32.6 13.7 100.0 46.8 53.2100 105 95 142 133 78 87 92 55 84 136 89 73 103 130 98 100 97 103
Don't Know 832 380 452 248 107 75 145 258 291 34 149 358 292 137 282 120 832 576 2566.4 5.8 7.1 20.1 4.7 3.0 4.2 7.3 20.0 1.2 3.4 8.2 7.5 3.5 8.7 6.6 6.4 9.2 3.8
100.0 45.7 54.3 29.8 12.9 9.0 17.4 31.0 35.0 4.0 17.9 43.1 35.2 16.5 33.9 14.4 100.0 69.2 30.8100 91 110 312 72 47 66 114 310 19 53 128 116 54 135 103 100 144 59
Sports Logo Apparel Bought at Store/Stadium/Arena or Online:
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Hockey: NHL
TotalTotal Purchasing 12933
100.0100.0
Bought at a Store/Stadium/Arena 630448.7
100.0100
Bought Online 579744.8
100.0100
Don't Know 8326.4
100.0100
Sports Logo Apparel Bought at Store/Stadium/Arena or Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1335 4941 2299 1088 814 944 4250 2594 4028 2299 1343 2224100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
10.3 38.2 17.8 8.4 6.3 7.3 32.9 20.1 31.1 17.8 10.4 17.2880 2360 779 710 523 620 1882 1238 1714 779 690 754
65.9 47.8 33.9 65.2 64.3 65.7 44.3 47.7 42.6 33.9 51.4 33.914.0 37.4 12.4 11.3 8.3 9.8 29.9 19.6 27.2 12.4 10.9 12.0135 98 70 134 132 135 91 98 87 70 105 70434 2386 1251 357 290 303 2189 1178 2135 1251 406 1237
32.5 48.3 54.4 32.8 35.7 32.1 51.5 45.4 53.0 54.4 30.2 55.67.5 41.2 21.6 6.2 5.0 5.2 37.8 20.3 36.8 21.6 7.0 21.373 108 121 73 80 72 115 101 118 121 67 12421 194 269 21 21 179 179 179 269 248 233
1.6 3.9 11.7 1.9 2.2 4.2 6.9 4.4 11.7 18.4 10.52.5 23.3 32.3 2.5 2.5 21.5 21.5 21.5 32.3 29.8 28.025 61 182 30 35 65 107 69 182 287 163
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Hockey: NHL
TotalTotal Purchasing 12933
100.0100.0
Bought at a Store/Stadium/Arena 630448.7
100.0100
Bought Online 579744.8
100.0100
Don't Know 8326.4
100.0100
Sports Logo Apparel Bought at Store/Stadium/Arena or Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet6145 2730 2080 1335 11336 11088 1742 4405 4941 3024 725 2299 1872 1793 1273 1090 10933 6801 10242
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 44.4 33.8 21.7 100.0 97.8 15.4 38.9 43.6 26.7 6.4 20.3 16.5 15.8 11.2 9.6 84.5 52.6 79.23008 1240 887 880 5719 5719 943 2416 2360 1109 330 779 599 859 456 715 4867 3441 446848.9 45.4 42.7 65.9 50.4 51.6 54.1 54.8 47.8 36.7 45.6 33.9 32.0 47.9 35.8 65.6 44.5 50.6 43.6
100.0 41.2 29.5 29.3 100.0 100.0 16.5 42.2 41.3 19.4 5.8 13.6 10.5 15.0 8.0 12.5 77.2 54.6 70.9100 93 88 135 103 106 111 112 98 75 93 70 66 98 73 134 91 104 90
2818 1230 1153 434 4982 4982 764 1832 2386 1631 380 1251 1216 672 555 340 5284 2665 509545.9 45.1 55.5 32.5 43.9 44.9 43.8 41.6 48.3 53.9 52.5 54.4 65.0 37.5 43.6 31.2 48.3 39.2 49.7
100.0 43.7 40.9 15.4 100.0 100.0 15.3 36.8 47.9 32.7 7.6 25.1 24.4 13.5 11.1 6.8 91.1 46.0 87.9102 101 124 73 98 100 98 93 108 120 117 121 145 84 97 70 108 87 111320 259 39 21 635 388 36 158 194 283 14 269 57 262 262 36 783 695 6785.2 9.5 1.9 1.6 5.6 3.5 2.0 3.6 3.9 9.4 2.0 11.7 3.0 14.6 20.6 3.3 7.2 10.2 6.6
100.0 81.2 12.2 6.6 100.0 61.0 5.6 24.9 30.6 44.6 2.3 42.3 8.9 41.3 41.3 5.6 94.1 83.5 81.581 148 29 25 87 54 32 56 61 146 31 182 47 227 320 51 111 159 103
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Hockey: NHL
TotalTotal Purchasing 12933
100.0100.0
Bought at a Store/Stadium/Arena 630448.7
100.0100
Bought Online 579744.8
100.0100
Don't Know 8326.4
100.0100
Sports Logo Apparel Bought at Store/Stadium/Arena or Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year5291 1100 4191 1340 584 874 1393 9587 2368 7218 1903 1062 1631 2621 1190 3383
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.040.9 8.5 32.4 10.4 4.5 6.8 10.8 74.1 18.3 55.8 14.7 8.2 12.6 20.3 9.2 26.2
2481 471 2011 583 353 542 533 4991 1706 3285 879 628 678 1101 699 158946.9 42.8 48.0 43.5 60.4 62.1 38.3 52.1 72.0 45.5 46.2 59.1 41.5 42.0 58.7 47.039.4 7.5 31.9 9.2 5.6 8.6 8.5 79.2 27.1 52.1 13.9 10.0 10.7 17.5 11.1 25.2
96 88 98 89 124 127 78 107 148 93 95 121 85 86 120 962595 519 2076 689 231 296 860 4234 534 3700 901 434 844 1521 417 157549.1 47.2 49.5 51.4 39.6 33.8 61.7 44.2 22.5 51.3 47.4 40.9 51.7 58.0 35.0 46.644.8 9.0 35.8 11.9 4.0 5.1 14.8 73.0 9.2 63.8 15.5 7.5 14.6 26.2 7.2 27.2109 105 111 115 88 76 138 99 50 114 106 91 115 129 78 104214 110 104 68 36 362 129 233 123 110 75 2194.0 10.0 2.5 5.1 4.1 3.8 5.4 3.2 6.5 6.7 6.3 6.5
25.7 13.3 12.5 8.2 4.3 43.5 15.5 28.0 14.8 13.2 9.0 26.363 156 39 79 63 59 84 50 101 105 97 101
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Hockey: NHLGender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing Online 5797 3060 2736 784 1369 852 1331 1460 360 1024 2672 1742 1284 1826 1892 795 5797 2714 3083
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.8 47.2 13.5 23.6 14.7 23.0 25.2 6.2 17.7 46.1 30.0 22.1 31.5 32.6 13.7 100.0 46.8 53.2
Bought Using a Computer/Laptop 4525 2517 2007 712 1163 564 836 1250 195 789 2091 1450 952 1550 1502 521 4525 2073 245178.1 82.3 73.4 90.8 84.9 66.1 62.8 85.6 54.2 77.1 78.2 83.3 74.1 84.9 79.4 65.5 78.1 76.4 79.5
100.0 55.6 44.4 15.7 25.7 12.5 18.5 27.6 4.3 17.4 46.2 32.1 21.0 34.3 33.2 11.5 100.0 45.8 54.2100 105 94 116 109 85 80 110 69 99 100 107 95 109 102 84 100 98 102
Bought Using a Tablet 278 34 245 181 45 52 115 84 79 84 79 115 278 181 974.8 1.1 8.9 21.3 3.4 3.6 32.0 8.2 3.0 6.5 4.4 6.1 4.8 6.7 3.1
100.0 12.1 87.9 65.1 16.1 18.8 41.3 30.2 28.5 30.2 28.5 41.3 100.0 65.1 34.9100 23 186 443 70 75 666 171 62 136 91 127 100 139 66
Bought Using a Smart Phone 529 157 372 37 77 59 198 158 50 48 324 107 94 197 115 124 529 222 3079.1 5.1 13.6 4.7 5.7 6.9 14.9 10.8 13.8 4.7 12.1 6.2 7.3 10.8 6.1 15.5 9.1 8.2 9.9
100.0 29.7 70.3 7.0 14.6 11.1 37.5 29.8 9.4 9.2 61.2 20.3 17.8 37.2 21.7 23.4 100.0 42.0 58.0100 56 149 52 62 75 163 118 152 52 133 67 80 118 66 170 100 90 109
Don't Know/Don't Remember 465 352 113 35 129 49 253 102 178 184 154 160 151 465 237 2288.0 11.5 4.1 4.4 9.4 5.7 19.0 10.0 6.7 10.6 12.0 8.5 19.0 8.0 8.7 7.4
100.0 75.7 24.3 7.4 27.7 10.5 54.4 22.0 38.3 39.7 33.1 34.4 32.5 100.0 51.0 49.0100 143 51 55 117 71 237 124 83 132 150 105 237 100 109 92
Device Used to Purchase Sports Logo Apparel Online:
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Hockey: NHL
TotalTotal Purchasing Online 5797
100.0100.0
Bought Using a Computer/Laptop 452578.1
100.0100
Bought Using a Tablet 2784.8
100.0100
Bought Using a Smart Phone 5299.1
100.0100
Don't Know/Don't Remember 4658.0
100.0100
Device Used to Purchase Sports Logo Apparel Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
434 2386 1251 357 290 303 2189 1178 2135 1251 406 1237100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
7.5 41.2 21.6 6.2 5.0 5.2 37.8 20.3 36.8 21.6 7.0 21.3397 2049 1108 320 253 266 1852 940 1797 1108 263 1094
91.4 85.9 88.6 89.6 87.2 87.7 84.6 79.9 84.2 88.6 64.7 88.48.8 45.3 24.5 7.1 5.6 5.9 40.9 20.8 39.7 24.5 5.8 24.2
117 110 113 115 112 112 108 102 108 113 83 113112 49 112 112 112 49 49 494.7 4.0 5.1 9.5 5.2 4.0 12.2 4.0
40.2 17.8 40.2 40.2 40.2 17.8 17.8 17.898 82 107 198 109 82 254 83
37 159 35 37 37 37 159 59 159 35 35 358.6 6.6 2.8 10.4 12.8 12.3 7.2 5.0 7.4 2.8 8.6 2.87.0 30.0 6.6 7.0 7.0 7.0 30.0 11.1 30.0 6.6 6.6 6.694 73 30 114 140 135 79 55 81 30 94 31
67 59 67 67 67 59 59 592.8 4.7 3.0 5.6 3.1 4.7 14.5 4.8
14.3 12.7 14.3 14.3 14.3 12.7 12.7 12.735 59 38 70 39 59 181 59
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Hockey: NHL
TotalTotal Purchasing Online 5797
100.0100.0
Bought Using a Computer/Laptop 452578.1
100.0100
Bought Using a Tablet 2784.8
100.0100
Bought Using a Smart Phone 5299.1
100.0100
Don't Know/Don't Remember 4658.0
100.0100
Device Used to Purchase Sports Logo Apparel Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet2818 1230 1153 434 4982 4982 764 1832 2386 1631 380 1251 1216 672 555 340 5284 2665 5095
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 43.7 40.9 15.4 100.0 100.0 15.3 36.8 47.9 32.7 7.6 25.1 24.4 13.5 11.1 6.8 91.1 46.0 87.92162 1019 747 397 4001 4001 497 1455 2049 1470 361 1108 1157 569 452 305 4192 1810 400376.7 82.8 64.7 91.4 80.3 80.3 65.1 79.4 85.9 90.1 95.1 88.6 95.2 84.7 81.5 89.8 79.3 67.9 78.6
100.0 47.1 34.5 18.3 100.0 100.0 12.4 36.4 51.2 36.7 9.0 27.7 28.9 14.2 11.3 7.6 92.6 40.0 88.598 106 83 117 103 103 83 102 110 115 122 113 122 108 104 115 102 87 10194 94 278 278 53 113 112 68 19 49 68 68 278 278 278
3.3 8.2 5.6 5.6 7.0 6.2 4.7 4.2 4.9 4.0 10.1 12.3 5.3 10.4 5.5100.0 100.0 100.0 100.0 19.1 40.7 40.2 24.5 6.7 17.8 24.5 24.5 100.0 100.0 100.0
70 170 116 116 145 129 98 87 102 82 211 255 110 218 114189 101 50 37 414 414 59 196 159 35 35 35 35 35 514 277 5146.7 8.2 4.3 8.6 8.3 8.3 7.8 10.7 6.6 2.1 2.8 5.2 6.3 10.2 9.7 10.4 10.1
100.0 53.7 26.6 19.7 100.0 100.0 14.3 47.4 38.3 8.4 8.4 8.4 8.4 8.4 97.2 52.4 97.273 90 48 94 91 91 85 118 73 23 30 57 69 112 107 114 111
373 111 262 287 287 154 67 67 59 59 59 299 299 29913.2 9.0 22.7 5.8 5.8 20.1 3.6 2.8 3.6 4.7 4.8 5.7 11.2 5.9
100.0 29.6 70.4 100.0 100.0 53.6 23.3 23.2 20.5 20.5 20.5 64.3 64.3 64.3165 112 284 72 72 251 46 35 45 59 60 71 140 73
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Hockey: NHL
TotalTotal Purchasing Online 5797
100.0100.0
Bought Using a Computer/Laptop 452578.1
100.0100
Bought Using a Tablet 2784.8
100.0100
Bought Using a Smart Phone 5299.1
100.0100
Don't Know/Don't Remember 4658.0
100.0100
Device Used to Purchase Sports Logo Apparel Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year2595 519 2076 689 231 296 860 4234 534 3700 901 434 844 1521 417 1575
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.044.8 9.0 35.8 11.9 4.0 5.1 14.8 73.0 9.2 63.8 15.5 7.5 14.6 26.2 7.2 27.2
2088 361 1726 689 231 218 588 3374 326 3047 780 434 604 1230 218 94280.4 69.6 83.2 100.0 100.0 73.8 68.4 79.7 61.1 82.4 86.5 100.0 71.5 80.9 52.4 59.846.1 8.0 38.2 15.2 5.1 4.8 13.0 74.6 7.2 67.4 17.2 9.6 13.3 27.2 4.8 20.8103 89 107 128 128 95 88 102 78 106 111 128 92 104 67 77
53 53 19 35 245 35 210 35 81 94 63 962.1 2.6 6.3 4.0 5.8 6.5 5.7 3.8 9.6 6.2 15.0 6.1
19.2 19.2 6.7 12.5 87.9 12.5 75.4 12.4 29.2 33.8 22.5 34.643 54 131 84 120 135 118 80 200 129 313 127
126 126 328 141 187 87 100 87 2444.8 24.2 7.7 26.4 5.1 9.6 11.9 20.9 15.5
23.8 23.8 61.9 26.6 35.3 16.4 18.9 16.4 46.253 266 85 289 55 106 130 229 170
329 32 296 59 237 288 32 256 59 197 49 29312.7 6.2 14.3 19.9 27.6 6.8 6.0 6.9 7.0 12.9 11.7 18.670.7 6.9 63.8 12.7 51.1 61.9 6.9 55.0 12.7 42.3 10.5 63.1158 77 178 248 344 85 75 86 87 161 146 232
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing and Answering Outlets 12933 6531 6402 1234 2304 2447 3423 3526 1458 2723 4399 4353 3912 3955 3255 1812 12933 6237 6696
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 50.5 49.5 9.5 17.8 18.9 26.5 27.3 11.3 21.1 34.0 33.7 30.2 30.6 25.2 14.0 100.0 48.2 51.8
Sporting Goods Stores/Sport Specialty Stores (Net) 4317 2435 1882 858 681 522 1147 1109 386 774 1419 1738 1288 1694 810 525 4317 2445 1872
33.4 37.3 29.4 69.6 29.6 21.3 33.5 31.5 26.5 28.4 32.3 39.9 32.9 42.8 24.9 29.0 33.4 39.2 28.0100.0 56.4 43.6 19.9 15.8 12.1 26.6 25.7 8.9 17.9 32.9 40.3 29.8 39.2 18.8 12.2 100.0 56.6 43.4
100 112 88 208 89 64 100 94 79 85 97 120 99 128 75 87 100 117 84 Dick's Sporting Goods 1436 684 752 153 389 110 364 419 77 300 289 769 620 439 227 149 1436 655 781
11.1 10.5 11.7 12.4 16.9 4.5 10.6 11.9 5.3 11.0 6.6 17.7 15.8 11.1 7.0 8.2 11.1 10.5 11.7100.0 47.6 52.4 10.6 27.1 7.7 25.4 29.2 5.4 20.9 20.2 53.5 43.2 30.6 15.8 10.4 100.0 45.6 54.4
100 94 106 111 152 41 96 107 48 99 59 159 143 100 63 74 100 95 105 Sports Authority 983 663 319 532 63 88 262 37 37 50 655 240 63 532 199 188 983 674 309
7.6 10.2 5.0 43.1 2.7 3.6 7.7 1.0 2.5 1.8 14.9 5.5 1.6 13.5 6.1 10.4 7.6 10.8 4.6100.0 67.5 32.5 54.1 6.4 9.0 26.7 3.8 3.8 5.1 66.7 24.5 6.4 54.1 20.3 19.2 100.0 68.6 31.4
100 134 66 568 36 47 101 14 33 24 196 73 21 177 81 137 100 142 61 Academy Sports + Outdoor 192 192 139 53 192 139 53 192 139 53
1.5 2.9 11.3 1.5 4.4 3.5 1.6 1.5 2.2 0.8100.0 100.0 72.6 27.4 100.0 72.6 27.4 100.0 72.6 27.4
100 198 761 104 297 237 109 100 151 53 Big 5 Sporting Goods 388 326 63 35 176 178 28 55 251 55 55 239 94 388 322 66
3.0 5.0 1.0 2.8 5.1 5.1 1.9 2.0 5.7 1.3 1.4 7.4 5.2 3.0 5.2 1.0100.0 83.8 16.2 8.9 45.2 45.9 7.3 14.0 64.6 14.1 14.0 61.6 24.3 100.0 82.9 17.1
100 166 33 93 171 168 64 67 190 42 46 245 174 100 172 33 Dunham Sports 171 101 70 76 95 51 44 76 120 51 171 127 44
1.3 1.5 1.1 2.2 2.7 3.5 1.6 1.8 3.1 1.3 1.3 2.0 0.7100.0 58.9 41.1 44.6 55.4 29.8 25.6 44.6 70.2 29.8 100.0 74.4 25.6
100 117 83 169 203 264 122 133 232 97 100 154 49 Champ's Sports 297 62 235 62 72 69 94 38 94 165 163 96 38 297 263 34
2.3 1.0 3.7 2.7 3.0 2.0 2.7 1.4 2.1 3.8 4.2 2.4 1.2 2.3 4.2 0.5100.0 20.9 79.1 20.9 24.3 23.1 31.7 12.8 31.7 55.5 54.8 32.4 12.8 100.0 88.5 11.5
100 41 160 117 129 87 116 61 93 165 181 106 51 100 184 22 Hibbett Sports 86 43 43 43 43 43 43 43 43 86 43 43
0.7 0.7 0.7 1.8 1.2 1.6 1.0 1.1 1.1 0.7 0.7 0.6100.0 49.7 50.3 50.3 49.7 50.3 49.7 49.7 50.3 100.0 50.3 49.7
100 98 102 266 182 239 146 164 165 100 104 96 Other Sporting Goods Store/Sport Specialty Store 765 365 400 166 208 147 244 193 244 87 241 225 393 53 94 765 222 543
5.9 5.6 6.3 7.2 8.5 4.3 6.9 13.2 9.0 2.0 5.5 5.8 9.9 1.6 5.2 5.9 3.6 8.1100.0 47.7 52.3 21.8 27.2 19.2 31.9 25.2 31.9 11.4 31.5 29.5 51.3 6.9 12.3 100.0 29.0 71.0
100 94 106 122 144 72 117 223 152 33 94 97 168 28 88 100 60 137 Specialty Athletic Footwear Stores (Net) 314 103 211 36 180 30 68 34 101 110 69 109 36 70 99 314 246 68
2.4 1.6 3.3 2.9 7.4 0.9 1.9 2.3 3.7 2.5 1.6 2.8 0.9 2.2 5.5 2.4 3.9 1.0100.0 32.9 67.1 11.3 57.4 9.7 21.6 10.8 32.2 35.1 21.9 34.8 11.3 22.3 31.6 100.0 78.2 21.8
100 65 136 119 304 37 79 96 153 103 65 115 37 89 226 100 162 42 Athlete’s Foot
Finish Line 142 142 111 30 101 41 75 36 30 142 107 351.1 2.2 4.6 0.9 3.7 0.9 1.9 1.1 1.7 1.1 1.7 0.5
100.0 100.0 78.6 21.4 71.3 28.7 53.0 25.6 21.4 100.0 75.7 24.3100 202 415 81 339 84 175 102 153 100 157 47
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Under
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
Foot Locker 36 36 36 36 36 36 360.3 0.5 2.9 0.8 0.9 0.3 0.6
100.0 100.0 100.0 100.0 100.0 100.0 100.0100 198 1048 294 327 100 207
Other Specialty Athletic Footwear Store 137 68 69 69 68 34 34 69 34 34 69 137 103 341.1 1.0 1.1 2.8 1.9 2.3 0.8 1.6 0.9 1.0 3.8 1.1 1.6 0.5
100.0 49.6 50.4 50.4 49.6 24.8 24.8 50.4 24.8 24.8 50.4 100.0 75.2 24.8100 98 102 266 182 220 73 150 82 98 360 100 156 48
Discount/Department Stores (Net) 2235 657 1579 332 498 549 856 415 649 693 478 952 670 510 103 2235 1168 1067
17.3 10.1 24.7 14.4 20.4 16.0 24.3 28.5 23.8 15.7 11.0 24.3 16.9 15.7 5.7 17.3 18.7 15.9100.0 29.4 70.6 14.9 22.3 24.6 38.3 18.6 29.1 31.0 21.4 42.6 30.0 22.8 4.6 100.0 52.3 47.7
100 58 143 83 118 93 140 165 138 91 63 141 98 91 33 100 108 92 Walmart 562 110 451 38 75 255 194 119 71 372 175 282 69 36 562 437 125
4.3 1.7 7.1 1.6 3.0 7.5 5.5 8.1 2.6 8.4 4.5 7.1 2.1 2.0 4.3 7.0 1.9100.0 19.6 80.4 6.7 13.3 45.5 34.6 21.1 12.7 66.2 31.2 50.2 12.3 6.3 100.0 77.8 22.2
100 39 162 38 70 172 127 187 60 195 103 164 49 45 100 161 43 Target 469 247 222 63 119 138 148 50 48 121 251 168 199 52 50 469 179 290
3.6 3.8 3.5 2.7 4.9 4.0 4.2 3.4 1.8 2.8 5.8 4.3 5.0 1.6 2.7 3.6 2.9 4.3100.0 52.7 47.3 13.4 25.5 29.5 31.6 10.6 10.2 25.8 53.4 35.9 42.5 11.0 10.6 100.0 38.2 61.8
100 104 96 75 135 111 116 94 48 76 159 119 139 44 76 100 79 119 Kmart 32 32 32 32 32 32 32
0.2 0.5 0.9 1.2 0.8 0.2 0.5100.0 100.0 100.0 100.0 100.0 100.0 100.0
100 202 367 475 331 100 207 Macy's 133 133 90 43 43 90 43 90 133 90 43
1.0 2.0 3.9 1.3 1.6 2.1 1.1 2.8 1.0 1.4 0.6100.0 100.0 67.4 32.6 32.6 67.4 32.6 67.4 100.0 67.4 32.6
100 198 378 123 155 200 108 268 100 140 63 Nordstrom's
Sears
Kohl's 293 52 241 106 187 184 91 18 84 135 56 18 293 106 1872.3 0.8 3.8 4.3 5.3 6.8 2.1 0.4 2.1 3.4 1.7 1.0 2.3 1.7 2.8
100.0 17.9 82.1 36.1 63.9 62.9 30.9 6.1 28.6 46.1 19.2 6.1 100.0 36.1 63.9100 35 166 191 235 299 91 18 95 151 76 44 100 75 123
Other Department/Discount Store 746 114 632 142 199 112 294 247 270 109 119 449 54 243 746 325 4215.8 1.7 9.9 6.2 8.1 3.3 8.3 16.9 9.9 2.5 2.7 11.5 1.4 7.5 5.8 5.2 6.3
100.0 15.2 84.8 19.0 26.6 15.0 39.4 33.1 36.2 14.7 16.0 60.2 7.2 32.6 100.0 43.6 56.4100 30 171 107 141 57 144 294 172 43 48 199 23 130 100 90 109
Online Retailers (Net) 1797 1207 589 472 231 397 697 128 447 958 264 462 387 747 200 1797 559 1237
13.9 18.5 9.2 20.5 9.4 11.6 19.8 8.8 16.4 21.8 6.1 11.8 9.8 23.0 11.0 13.9 9.0 18.5100.0 67.2 32.8 26.3 12.8 22.1 38.8 7.1 24.9 53.3 14.7 25.7 21.5 41.6 11.1 100.0 31.1 68.9
100 133 66 148 68 83 142 63 118 157 44 85 70 165 79 100 65 133 Amazon 796 643 153 227 101 214 253 38 268 280 210 61 267 372 96 796 445 350
6.2 9.8 2.4 9.8 4.1 6.3 7.2 2.6 9.8 6.4 4.8 1.6 6.8 11.4 5.3 6.2 7.1 5.2100.0 80.8 19.2 28.5 12.7 26.9 31.8 4.8 33.6 35.2 26.3 7.7 33.6 46.7 12.0 100.0 56.0 44.0
100 160 39 160 67 102 117 43 160 104 78 25 110 186 86 100 116 85
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Under
$25K$25K-
$49.9K$50K-
$99.9K$100K &Over
North East
North Central
eBay 366 195 172 63 128 176 63 117 187 109 50 130 78 366 59 3072.8 3.0 2.7 2.6 3.7 5.0 4.3 4.3 4.3 2.8 1.3 4.0 4.3 2.8 1.0 4.6
100.0 53.2 46.8 17.1 34.9 48.1 17.1 31.9 51.1 29.7 13.7 35.4 21.2 100.0 16.2 83.8100 105 95 90 132 176 152 151 150 98 45 141 151 100 34 162
Other Online Retailer 634 370 265 246 67 55 268 27 63 490 55 293 69 246 27 634 55 5804.9 5.7 4.1 10.7 2.7 1.6 7.6 1.8 2.3 11.1 1.3 7.5 1.8 7.5 1.5 4.9 0.9 8.7
100.0 58.3 41.7 38.7 10.5 8.6 42.2 4.2 9.9 77.3 8.6 46.1 11.0 38.7 4.2 100.0 8.6 91.4100 115 84 217 56 32 155 38 47 227 26 152 36 154 30 100 18 177
Other Types of Outlets (Net) 3827 1685 2142 340 819 861 1074 733 405 705 1085 1632 971 1122 1044 690 3827 1595 2232
29.6 25.8 33.5 27.5 35.5 35.2 31.4 20.8 27.8 25.9 24.7 37.5 24.8 28.4 32.1 38.1 29.6 25.6 33.3100.0 44.0 56.0 8.9 21.4 22.5 28.1 19.2 10.6 18.4 28.4 42.6 25.4 29.3 27.3 18.0 100.0 41.7 58.3
100 87 113 93 120 119 106 70 94 87 83 127 84 96 108 129 100 86 113 At Stadium/Arena 1209 453 756 140 148 504 416 65 256 420 468 241 271 210 486 1209 556 653
9.3 6.9 11.8 6.1 6.0 14.7 11.8 4.5 9.4 9.5 10.8 6.2 6.8 6.5 26.8 9.3 8.9 9.8100.0 37.5 62.5 11.6 12.2 41.7 34.4 5.4 21.2 34.7 38.8 19.9 22.4 17.4 40.2 100.0 46.0 54.0
100 74 126 65 65 158 126 48 101 102 115 66 73 69 287 100 95 104 League/Team store 1367 769 598 90 336 379 433 128 53 154 531 629 477 423 278 189 1367 171 1196
10.6 11.8 9.3 7.3 14.6 15.5 12.7 3.6 3.7 5.6 12.1 14.4 12.2 10.7 8.5 10.4 10.6 2.7 17.9100.0 56.2 43.8 6.6 24.6 27.8 31.7 9.4 3.9 11.2 38.9 46.0 34.9 31.0 20.3 13.8 100.0 12.5 87.5
100 111 88 69 138 147 120 34 35 53 114 137 115 101 81 99 100 26 169109 24 85 37 34 38 38 34 37 24 34 37 14 109 85 24
0.8 0.4 1.3 3.0 1.0 1.1 2.6 1.2 0.8 0.6 0.8 1.1 0.8 0.8 1.4 0.4100.0 21.7 78.3 34.2 30.9 35.0 35.0 30.9 34.2 21.7 30.9 34.2 13.2 100.0 78.3 21.7
100 43 158 358 117 128 310 147 101 72 101 136 95 100 162 42 Specialty Apparel Stores 518 240 278 243 159 49 67 77 8 434 77 135 307 518 367 151
4.0 3.7 4.3 10.6 6.5 1.4 1.9 2.8 0.2 10.0 2.0 3.4 9.4 4.0 5.9 2.3100.0 46.4 53.6 47.0 30.7 9.4 12.9 14.8 1.5 83.7 14.8 26.0 59.2 100.0 70.8 29.2
100 92 108 264 162 36 47 70 5 249 49 85 235 100 147 56 Other outlet 624 199 425 212 99 174 54 84 249 185 89 101 153 259 212 624 416 208
4.8 3.1 6.6 17.2 4.3 7.1 1.6 2.4 17.1 6.8 2.0 2.3 3.9 6.5 6.5 4.8 6.7 3.1100.0 31.9 68.1 34.0 15.9 27.9 8.7 13.5 39.9 29.7 14.3 16.1 24.5 41.5 34.0 100.0 66.6 33.4
100 63 137 356 89 147 33 50 354 141 42 48 81 136 135 100 138 64Don’t know 444 444 155 226 63 90 47 134 173 129 47 74 194 444 223 220
3.4 6.8 6.3 6.6 1.8 6.2 1.7 3.1 4.0 3.3 1.2 2.3 10.7 3.4 3.6 3.3100.0 100.0 34.9 50.9 14.2 20.3 10.6 30.3 38.9 29.2 10.6 16.6 43.6 100.0 50.4 49.6
100 198 184 192 52 180 50 89 116 96 35 66 312 100 104 96
Company/Brand Store/Outlet (Nike, Adidas, Reebok, Under Armour, etc.)
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
TotalTotal Purchasing and Answering Outlets 12933
100.0100.0
Sporting Goods Stores/Sport Specialty Stores (Net) 4317
33.4100.0
100 Dick's Sporting Goods 1436
11.1100.0
100 Sports Authority 983
7.6100.0
100 Academy Sports + Outdoor 192
1.5100.0
100 Big 5 Sporting Goods 388
3.0100.0
100 Dunham Sports 171
1.3100.0
100 Champ's Sports 297
2.3100.0
100 Hibbett Sports 86
0.7100.0
100 Other Sporting Goods Store/Sport Specialty Store 765
5.9100.0
100 Specialty Athletic Footwear Stores (Net) 314
2.4100.0
100 Athlete’s Foot
Finish Line 1421.1
100.0100
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
1335 4941 2299 1088 814 944 4250 2594 4028 2299 1343 2224100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
10.3 38.2 17.8 8.4 6.3 7.3 32.9 20.1 31.1 17.8 10.4 17.2383 1376 847 383 307 319 1204 882 1204 847 250 847
28.7 27.9 36.9 35.2 37.8 33.8 28.3 34.0 29.9 36.9 18.6 38.18.9 31.9 19.6 8.9 7.1 7.4 27.9 20.4 27.9 19.6 5.8 19.686 83 110 105 113 101 85 102 90 110 56 11425 661 176 25 25 25 584 584 584 176 111 176
1.9 13.4 7.7 2.3 3.0 2.6 13.7 22.5 14.5 7.7 8.3 7.91.7 46.1 12.3 1.7 1.7 1.7 40.7 40.7 40.7 12.3 7.7 12.317 121 69 20 27 24 124 203 131 69 75 71
108 92 532 108 89 108 92 24 92 532 5328.1 1.9 23.1 9.9 11.0 11.4 2.2 0.9 2.3 23.1 23.9
10.9 9.4 54.1 10.9 9.1 10.9 9.4 2.4 9.4 54.1 54.1106 25 305 130 144 150 29 12 30 305 315
53 139 53 53 53 139 139 1393.9 6.1 4.8 6.5 5.6 6.1 10.4 6.3
27.4 72.6 27.4 27.4 27.4 72.6 72.6 72.6266 408 326 436 376 408 699 422
216 216 66 2164.4 5.1 2.6 5.4
55.7 55.7 17.1 55.7146 169 85 179
76 51 76 76 765.7 1.0 7.0 9.4 8.1
44.6 29.8 44.6 44.6 44.6432 78 530 710 611
69 69 69 691.4 1.6 2.6 1.7
23.1 23.1 23.1 23.160 70 115 74
122 287 122 64 58 243 140 243
9.2 5.8 11.2 7.9 6.1 5.7 5.4 6.016.0 37.5 16.0 8.4 7.5 31.7 18.2 31.7155 98 190 134 103 97 91 102
36 70 102 36 36 36 70 36 70 102 102 672.7 1.4 4.4 3.3 4.5 3.8 1.7 1.4 1.7 4.4 7.6 3.0
11.5 22.3 32.5 11.5 11.5 11.5 22.3 11.5 22.3 32.5 32.5 21.2112 59 183 137 184 158 68 58 72 183 313 123
36 36 67 36 36 36 36 36 36 67 67 672.7 0.7 2.9 3.3 4.5 3.8 0.9 1.4 0.9 2.9 5.0 3.0
25.6 25.6 47.0 25.6 25.6 25.6 25.6 25.6 25.6 47.0 47.0 47.0248 67 264 304 406 350 78 127 82 264 452 273
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Total Foot Locker 36
0.3100.0
100 Other Specialty Athletic Footwear Store 137
1.1100.0
100 Discount/Department Stores (Net) 2235
17.3100.0
100 Walmart 562
4.3100.0
100 Target 469
3.6100.0
100 Kmart 32
0.2100.0
100 Macy's 133
1.0100.0
100 Nordstrom's
Sears
Kohl's 2932.3
100.0100
Other Department/Discount Store 7465.8
100.0100
Online Retailers (Net) 1797
13.9100.0
100 Amazon 796
6.2100.0
100
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports36 36 36
1.5 1.5 2.6100.0 100.0 100.0
563 563 96334 34 34
0.7 0.8 0.824.8 24.8 24.8
65 76 80
79 690 305 79 79 79 523 378 404 305 202 3055.9 14.0 13.3 7.3 9.7 8.4 12.3 14.6 10.0 13.3 15.0 13.73.5 30.9 13.6 3.5 3.5 3.5 23.4 16.9 18.1 13.6 9.0 13.634 81 77 42 56 49 71 84 58 77 87 79
138 19 19 19 19 192.8 0.8 0.4 0.5 0.8 0.8
24.6 3.3 3.3 3.3 3.3 3.364 19 10 11 19 19
79 154 115 79 79 79 106 54 89 115 63 1155.9 3.1 5.0 7.3 9.7 8.4 2.5 2.1 2.2 5.0 4.7 5.2
16.9 32.8 24.5 16.9 16.9 16.9 22.6 11.5 18.9 24.5 13.4 24.5163 86 138 200 268 231 69 58 61 138 129 142
90 90 90 903.9 3.9 6.7 4.0
67.4 67.4 67.4 67.4379 379 649 392
84 49 84 84 49 49 49 491.7 2.2 2.0 3.2 1.2 2.2 3.7 2.2
28.6 16.9 28.6 28.6 16.9 16.9 16.9 16.975 95 87 143 54 95 162 98
314 32 314 240 247 32 326.4 1.4 7.4 9.3 6.1 1.4 1.4
42.1 4.3 42.1 32.2 33.1 4.3 4.3110 24 128 160 106 24 25
115 998 305 38 38 801 301 801 305 143 3058.6 20.2 13.3 3.5 4.0 18.9 11.6 19.9 13.3 10.7 13.76.4 55.6 17.0 2.1 2.1 44.6 16.7 44.6 17.0 8.0 17.062 145 95 25 29 136 83 143 95 77 9938 409 208 38 38 212 50 212 208 108 208
2.9 8.3 9.0 3.5 4.0 5.0 1.9 5.3 9.0 8.1 9.34.8 51.4 26.1 4.8 4.8 26.6 6.2 26.6 26.1 13.6 26.147 135 147 57 66 81 31 85 147 131 152
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Total eBay 366
2.8100.0
100 Other Online Retailer 634
4.9100.0
100 Other Types of Outlets (Net) 3827
29.6100.0
100 At Stadium/Arena 1209
9.3100.0
100 League/Team store 1367
10.6100.0
100109
0.8100.0
100 Specialty Apparel Stores 518
4.0100.0
100 Other outlet 624
4.8100.0
100Don’t know 444
3.4100.0
100
Company/Brand Store/Outlet (Nike, Adidas, Reebok, Under Armour, etc.)
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports50 180 180 130 180
3.7 3.6 4.2 5.0 4.513.5 49.1 49.1 35.4 49.1131 128 149 176 158
27 410 97 410 121 410 97 35 972.0 8.3 4.2 9.6 4.7 10.2 4.2 2.6 4.44.2 64.6 15.4 64.6 19.1 64.6 15.4 5.5 15.441 169 86 197 95 207 86 53 89
648 1577 667 478 339 398 1439 784 1336 667 594 62748.6 31.9 29.0 43.9 41.6 42.2 33.9 30.2 33.2 29.0 44.2 28.216.9 41.2 17.4 12.5 8.9 10.4 37.6 20.5 34.9 17.4 15.5 16.4164 108 98 148 141 143 114 102 112 98 149 95283 324 75 228 118 203 324 72 299 75 75 50
21.2 6.6 3.3 21.0 14.5 21.5 7.6 2.8 7.4 3.3 5.6 2.223.4 26.8 6.2 18.9 9.8 16.8 26.8 5.9 24.7 6.2 6.2 4.1227 70 35 224 155 230 82 30 79 35 60 24274 893 365 158 129 158 777 451 777 365 292 365
20.5 18.1 15.9 14.5 15.9 16.8 18.3 17.4 19.3 15.9 21.7 16.420.0 65.3 26.7 11.6 9.4 11.6 56.8 33.0 56.8 26.7 21.4 26.7194 171 150 138 150 159 173 164 183 150 206 155
37 24 37 37 37 24 24
2.8 0.5 3.4 4.6 3.9 0.6 0.934.2 21.7 34.2 34.2 34.2 21.7 21.7331 57 406 544 468 66 108
40 300 40 40 300 223 2603.0 6.1 3.7 4.9 7.1 8.6 6.57.7 57.9 7.7 7.7 57.9 43.1 50.175 152 92 123 176 215 16114 37 227 14 14 14 14 227 227 212
1.1 0.7 9.9 1.3 1.8 0.3 0.6 9.9 16.9 9.52.3 5.9 36.3 2.3 2.3 2.3 2.3 36.3 36.3 34.022 16 204 28 37 7 12 204 350 19873 228 73 73 52 73 213 213 213 73 52 73
5.5 4.6 3.2 6.7 6.4 7.8 5.0 8.2 5.3 3.2 3.9 3.316.5 51.5 16.5 16.5 11.8 16.5 48.1 48.1 48.1 16.5 11.8 16.5160 135 93 196 187 226 146 240 154 93 113 96
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
TotalTotal Purchasing and Answering Outlets 12933
100.0100.0
Sporting Goods Stores/Sport Specialty Stores (Net) 4317
33.4100.0
100 Dick's Sporting Goods 1436
11.1100.0
100 Sports Authority 983
7.6100.0
100 Academy Sports + Outdoor 192
1.5100.0
100 Big 5 Sporting Goods 388
3.0100.0
100 Dunham Sports 171
1.3100.0
100 Champ's Sports 297
2.3100.0
100 Hibbett Sports 86
0.7100.0
100 Other Sporting Goods Store/Sport Specialty Store 765
5.9100.0
100 Specialty Athletic Footwear Stores (Net) 314
2.4100.0
100 Athlete’s Foot
Finish Line 1421.1
100.0100
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet6145 2730 2080 1335 11336 11088 1742 4405 4941 3024 725 2299 1872 1793 1273 1090 10933 6801 10242
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 44.4 33.8 21.7 100.0 97.8 15.4 38.9 43.6 26.7 6.4 20.3 16.5 15.8 11.2 9.6 84.5 52.6 79.21548 729 436 383 3728 3728 529 1823 1376 1190 342 847 849 544 206 478 3752 2256 3632
25.2 26.7 21.0 28.7 32.9 33.6 30.3 41.4 27.9 39.3 47.2 36.9 45.4 30.4 16.2 43.8 34.3 33.2 35.5100.0 47.1 28.2 24.8 100.0 100.0 14.2 48.9 36.9 31.9 9.2 22.7 22.8 14.6 5.5 12.8 86.9 52.3 84.1
75 80 63 86 99 101 91 124 83 118 141 110 136 91 48 131 103 99 106504 251 228 25 1397 1397 292 443 661 289 113 176 178 176 48 128 1206 758 12068.2 9.2 11.0 1.9 12.3 12.6 16.8 10.1 13.4 9.6 15.6 7.7 9.5 9.8 3.8 11.8 11.0 11.1 11.8
100.0 49.8 45.3 4.9 100.0 100.0 20.9 31.7 47.4 20.7 8.1 12.6 12.8 12.6 3.4 9.2 84.0 52.8 84.074 83 99 17 111 113 151 91 121 86 141 69 86 88 34 106 99 100 106
319 212 108 845 845 19 734 92 640 108 532 532 108 19 89 933 332 9335.2 7.7 8.1 7.5 7.6 1.1 16.7 1.9 21.2 14.9 23.1 28.4 6.0 1.5 8.2 8.5 4.9 9.1
100.0 66.3 33.7 100.0 100.0 2.2 86.9 10.9 75.7 12.8 63.0 63.0 12.8 2.2 10.6 94.9 33.8 94.968 102 106 98 100 14 219 25 279 196 305 374 79 19 108 112 64 12053 53 139 139 139 139 139 139 139 139 139 192 192 192
0.9 3.9 1.2 1.3 8.0 4.6 6.1 7.4 7.8 10.9 12.8 1.8 2.8 1.9100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
58 266 83 85 539 310 408 501 524 737 861 118 190 126138 138 251 251 35 216 354 176 2992.2 5.0 2.2 2.3 0.8 4.4 3.2 2.6 2.9
100.0 100.0 100.0 100.0 13.8 86.2 91.1 45.2 77.075 168 74 75 26 146 108 86 97
101 24 76 95 95 44 51 120 120 1201.6 1.2 5.7 0.8 0.9 1.0 1.0 1.1 1.8 1.2
100.0 24.2 75.8 100.0 100.0 46.2 53.8 70.2 70.2 70.2124 89 432 63 65 75 78 83 134 89
96 96 235 235 34 132 69 297 297 2971.6 4.6 2.1 2.1 2.0 3.0 1.4 2.7 4.4 2.9
100.0 100.0 100.0 100.0 14.5 56.3 29.2 100.0 100.0 100.068 202 90 92 85 131 60 118 190 12686 43 43 43 43 43 43 43 43
1.4 1.6 2.0 0.4 0.4 1.0 0.4 0.6 0.4100.0 50.3 49.7 100.0 100.0 100.0 50.3 50.3 50.3
210 238 309 57 59 148 60 96 64252 86 44 122 724 724 45 392 287 121 121 121 121 607 338 543
4.1 3.1 2.1 9.2 6.4 6.5 2.6 8.9 5.8 4.0 16.7 6.8 11.1 5.6 5.0 5.3100.0 34.0 17.6 48.4 100.0 100.0 6.2 54.2 39.6 16.7 16.7 16.7 16.7 79.4 44.2 71.0
69 53 36 155 108 110 43 151 98 68 282 114 188 94 84 90
146 41 69 36 273 273 139 64 70 102 102 66 72 72 36 314 211 2782.4 1.5 3.3 2.7 2.4 2.5 8.0 1.5 1.4 3.4 4.4 3.5 4.0 5.6 3.3 2.9 3.1 2.7
100.0 27.9 47.2 24.9 100.0 100.0 50.8 23.5 25.7 37.4 37.4 24.1 26.3 26.3 13.0 100.0 67.3 88.798 61 136 112 99 102 329 60 59 139 183 145 165 232 134 118 128 112
77 41 36 101 101 35 30 36 67 67 30 36 36 142 142 1421.3 1.5 2.7 0.9 0.9 2.0 0.7 0.7 2.2 2.9 1.6 2.0 2.8 1.3 2.1 1.4
100.0 52.9 47.1 100.0 100.0 34.1 30.0 35.8 65.9 65.9 30.0 35.8 35.8 100.0 100.0 100.0114 136 248 81 83 181 63 67 201 264 148 184 260 118 190 126
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Total Foot Locker 36
0.3100.0
100 Other Specialty Athletic Footwear Store 137
1.1100.0
100 Discount/Department Stores (Net) 2235
17.3100.0
100 Walmart 562
4.3100.0
100 Target 469
3.6100.0
100 Kmart 32
0.2100.0
100 Macy's 133
1.0100.0
100 Nordstrom's
Sears
Kohl's 2932.3
100.0100
Other Department/Discount Store 7465.8
100.0100
Online Retailers (Net) 1797
13.9100.0
100 Amazon 796
6.2100.0
100
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
36 36 36 36 36 36 36 36 36 36 360.3 0.3 2.0 1.2 1.5 1.9 2.0 2.8 3.3 0.3 0.5
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0114 117 742 428 563 691 721 1016 1186 118 190
69 69 137 137 69 34 34 137 34 1371.1 3.3 1.2 1.2 4.0 0.8 0.7 1.2 0.5 1.3
100.0 100.0 100.0 100.0 50.4 24.8 24.8 100.0 24.8 100.0106 314 114 117 374 73 65 118 47 126
652 373 200 79 2000 2000 253 1056 690 346 42 305 297 191 139 142 1603 1186 131310.6 13.6 9.6 5.9 17.6 18.0 14.5 24.0 14.0 11.5 5.7 13.3 15.9 10.7 10.9 13.0 14.7 17.4 12.8
100.0 57.1 30.7 12.1 100.0 100.0 12.7 52.8 34.5 17.3 2.1 15.2 14.8 9.6 7.0 7.1 71.7 53.1 58.861 79 56 34 102 104 84 139 81 66 33 77 92 62 63 75 85 101 74
112 112 487 487 198 151 138 19 19 19 198 110 1621.8 4.1 4.3 4.4 11.4 3.4 2.8 0.6 0.8 1.0 1.8 1.6 1.6
100.0 100.0 100.0 100.0 40.7 31.0 28.4 3.8 3.8 3.8 35.2 19.6 28.942 95 99 101 262 79 64 14 19 23 42 37 36
156 77 79 429 429 275 154 115 115 115 52 52 421 369 4042.5 2.8 5.9 3.8 3.9 6.2 3.1 3.8 5.0 6.1 2.9 4.8 3.9 5.4 3.9
100.0 49.3 50.7 100.0 100.0 64.1 35.9 26.8 26.8 26.8 12.1 12.1 89.8 78.7 86.170 78 163 104 107 172 86 105 138 169 80 131 106 150 109
32 32 32 32 32 320.3 0.3 1.9 0.3 0.5 0.3
100.0 100.0 100.0 100.0 100.0 100.0114 117 742 118 190 126
43 43 90 90 90 90 90 90 90 90 90 133 133 1330.7 2.1 0.8 0.8 2.0 3.0 3.9 4.8 5.0 7.0 8.2 1.2 2.0 1.3
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.069 203 77 79 198 288 379 466 486 685 800 118 190 126
84 34 49 293 293 209 84 49 49 49 49 275 275 1061.4 1.3 2.4 2.6 2.6 4.8 1.7 1.6 2.2 2.8 3.9 2.5 4.0 1.0
100.0 41.0 59.0 100.0 100.0 71.4 28.6 16.9 16.9 16.9 16.9 93.9 93.9 36.160 56 105 114 117 210 75 72 95 122 171 111 178 46
256 149 108 669 669 23 332 314 74 42 32 74 543 266 4764.2 5.5 5.2 5.9 6.0 1.3 7.5 6.4 2.4 5.7 1.4 3.9 5.0 3.9 4.6
100.0 58.1 41.9 100.0 100.0 3.5 49.6 46.9 11.0 6.2 4.8 11.0 72.8 35.6 63.872 95 90 102 105 23 131 110 42 100 24 68 86 68 81
1165 518 532 115 1642 1642 436 207 998 305 305 208 147 147 147 1449 543 144919.0 19.0 25.6 8.6 14.5 14.8 25.0 4.7 20.2 10.1 13.3 11.1 8.2 11.5 13.5 13.3 8.0 14.1
100.0 44.5 45.7 9.8 100.0 100.0 26.6 12.6 60.8 18.6 18.6 12.6 9.0 9.0 9.0 80.7 30.2 80.7136 137 184 62 104 107 180 34 145 73 95 80 59 83 97 95 57 102573 378 157 38 668 668 116 143 409 208 208 208 50 50 50 540 214 5409.3 13.8 7.5 2.9 5.9 6.0 6.7 3.2 8.3 6.9 9.0 11.1 2.8 3.9 4.5 4.9 3.2 5.3
100.0 65.9 27.4 6.7 100.0 100.0 17.4 21.4 61.2 31.1 31.1 31.1 7.4 7.4 7.4 67.8 26.9 67.8152 225 123 47 96 98 108 53 135 112 147 180 45 63 74 80 51 86
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Total eBay 366
2.8100.0
100 Other Online Retailer 634
4.9100.0
100 Other Types of Outlets (Net) 3827
29.6100.0
100 At Stadium/Arena 1209
9.3100.0
100 League/Team store 1367
10.6100.0
100109
0.8100.0
100 Specialty Apparel Stores 518
4.0100.0
100 Other outlet 624
4.8100.0
100Don’t know 444
3.4100.0
100
Company/Brand Store/Outlet (Nike, Adidas, Reebok, Under Armour, etc.)
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet TabletTotal
MobileSmart Phone
Total Mobile
Smart Phone
244 78 117 50 366 366 137 50 180 317 207 3174.0 2.8 5.6 3.7 3.2 3.3 7.9 1.1 3.6 2.9 3.0 3.1
100.0 31.8 47.9 20.3 100.0 100.0 37.4 13.5 49.1 86.5 56.6 86.5140 100 199 131 114 117 278 40 128 102 108 109347 63 258 27 608 608 183 15 410 97 97 97 97 97 593 121 5935.7 2.3 12.4 2.0 5.4 5.5 10.5 0.3 8.3 3.2 4.2 5.4 7.7 8.9 5.4 1.8 5.8
100.0 18.0 74.2 7.7 100.0 100.0 30.1 2.5 67.4 16.0 16.0 16.0 16.0 16.0 93.4 19.1 93.4115 47 253 41 109 112 214 7 169 66 86 111 156 182 110 36 118
2389 1070 670 648 3342 3116 385 1153 1577 1008 341 667 379 787 710 236 3508 2345 326138.9 39.2 32.2 48.6 29.5 28.1 22.1 26.2 31.9 33.3 47.0 29.0 20.2 43.9 55.7 21.7 32.1 34.5 31.8
100.0 44.8 28.1 27.1 100.0 93.2 11.5 34.5 47.2 30.1 10.2 19.9 11.3 23.5 21.2 7.1 91.7 61.3 85.2131 132 109 164 100 95 75 88 108 113 159 98 68 148 188 73 108 117 108
1150 653 214 283 923 923 155 444 324 118 43 75 68 50 50 15 1130 561 107418.7 23.9 10.3 21.2 8.1 8.3 8.9 10.1 6.6 3.9 5.9 3.3 3.6 2.8 3.9 1.4 10.3 8.2 10.5
100.0 56.8 18.6 24.6 100.0 100.0 16.8 48.1 35.1 12.8 4.7 8.1 7.4 5.4 5.4 1.7 93.5 46.4 88.8200 256 110 227 87 89 95 108 70 42 64 35 39 30 42 15 111 88 112815 248 294 274 1306 1306 77 336 893 600 235 365 248 496 419 221 1251 896 1153
13.3 9.1 14.1 20.5 11.5 11.8 4.4 7.6 18.1 19.8 32.4 15.9 13.2 27.7 32.9 20.2 11.4 13.2 11.3100.0 30.4 36.0 33.6 100.0 100.0 5.9 25.7 68.4 45.9 18.0 28.0 19.0 38.0 32.1 16.9 91.5 65.5 84.3
126 86 134 194 109 111 42 72 171 188 306 150 125 262 311 192 108 125 10737 37 72 57 34 24 14 14 14 14 109 109 71
0.6 2.8 0.6 0.5 1.9 0.5 0.5 2.0 0.8 1.1 1.0 1.6 0.7100.0 100.0 100.0 79.9 46.9 33.0 20.1 20.1 20.1 20.1 100.0 100.0 65.0
72 331 75 61 229 57 57 236 95 134 118 190 82116 68 8 40 518 518 35 184 300 49 49 49 518 442 4781.9 2.5 0.4 3.0 4.6 4.7 2.0 4.2 6.1 1.6 6.7 2.6 4.7 6.5 4.7
100.0 58.7 6.9 34.5 100.0 100.0 6.7 35.5 57.9 9.4 9.4 9.4 100.0 85.2 92.347 62 10 75 114 117 49 104 152 40 168 65 118 162 117
270 100 155 14 523 311 85 190 37 227 227 14 227 227 500 338 4854.4 3.7 7.4 1.1 4.6 2.8 4.9 4.3 0.7 7.5 9.9 0.8 12.6 17.8 4.6 5.0 4.7
100.0 37.2 57.4 5.4 100.0 59.5 16.2 36.2 7.1 43.3 43.3 2.8 43.3 43.3 80.1 54.1 77.891 76 154 22 96 58 101 89 16 155 204 16 262 369 95 103 98
246 173 73 350 329 100 228 73 73 73 52 52 308 260 3084.0 8.3 5.5 3.1 3.0 2.3 4.6 2.4 3.2 3.9 2.9 4.8 2.8 3.8 3.0
100.0 70.2 29.8 100.0 94.0 28.7 65.3 20.9 20.9 20.9 14.9 14.9 69.4 58.6 69.4117 242 160 90 86 66 135 71 93 114 85 140 82 112 88
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
TotalTotal Purchasing and Answering Outlets 12933
100.0100.0
Sporting Goods Stores/Sport Specialty Stores (Net) 4317
33.4100.0
100 Dick's Sporting Goods 1436
11.1100.0
100 Sports Authority 983
7.6100.0
100 Academy Sports + Outdoor 192
1.5100.0
100 Big 5 Sporting Goods 388
3.0100.0
100 Dunham Sports 171
1.3100.0
100 Champ's Sports 297
2.3100.0
100 Hibbett Sports 86
0.7100.0
100 Other Sporting Goods Store/Sport Specialty Store 765
5.9100.0
100 Specialty Athletic Footwear Stores (Net) 314
2.4100.0
100 Athlete’s Foot
Finish Line 1421.1
100.0100
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year5291 1100 4191 1340 584 874 1393 9587 2368 7218 1903 1062 1631 2621 1190 3383
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.040.9 8.5 32.4 10.4 4.5 6.8 10.8 74.1 18.3 55.8 14.7 8.2 12.6 20.3 9.2 26.2
2069 251 1817 433 213 429 742 3047 388 2659 782 371 443 1062 439 733
39.1 22.8 43.4 32.3 36.5 49.1 53.3 31.8 16.4 36.8 41.1 34.9 27.2 40.5 36.9 21.747.9 5.8 42.1 10.0 4.9 9.9 17.2 70.6 9.0 61.6 18.1 8.6 10.3 24.6 10.2 17.0117 68 130 97 109 147 160 95 49 110 123 105 81 121 111 65534 206 328 187 63 78 789 245 544 306 80 22 136 163 208
10.1 18.8 7.8 14.0 10.8 5.6 8.2 10.3 7.5 16.1 7.6 1.4 5.2 13.7 6.137.2 14.4 22.9 13.0 4.4 5.5 55.0 17.0 37.9 21.3 5.6 1.5 9.5 11.3 14.5
91 169 71 126 97 51 74 93 68 145 68 12 47 123 55665 665 83 582 959 959 63 227 87 582 73 115
12.6 15.9 9.5 41.8 10.0 13.3 3.3 21.3 5.3 22.2 6.2 3.467.7 67.7 8.4 59.2 97.6 97.6 6.4 23.1 8.8 59.2 7.5 11.7165 209 125 550 132 175 43 281 70 292 81 45192 192 139 53 192 192 139 53 139 1393.6 4.6 15.9 3.8 2.0 2.7 7.3 2.0 11.7 4.1
100.0 100.0 72.6 27.4 100.0 100.0 72.6 27.4 72.6 72.6244 309 1074 255 135 179 493 135 789 277216 216 66 150 326 326 121 204 1444.1 5.2 4.9 25.7 3.4 4.5 6.4 12.5 4.3
55.7 55.7 17.1 38.6 83.8 83.8 31.2 52.6 37.1136 172 165 855 113 150 212 417 142
24 24 24 101 101 101 240.5 0.6 1.8 1.0 1.4 5.3 0.7
14.3 14.3 14.3 58.9 58.9 58.9 14.335 44 138 79 106 400 55
134 134 34 100 229 229 34 100 94 382.5 3.2 2.5 11.5 2.4 3.2 1.8 6.2 3.6 1.1
45.2 45.2 11.5 33.7 76.9 76.9 11.5 33.7 31.7 12.8111 140 111 500 104 138 78 268 156 49
43 43 43 43 43 430.8 1.0 4.9 0.4 0.6 1.6
50.3 50.3 50.3 50.3 50.3 50.3123 155 745 68 90 248259 45 214 121 64 29 409 143 266 18 64 29 154 64 64
4.9 4.1 5.1 9.0 7.3 2.1 4.3 6.1 3.7 1.0 6.0 1.8 5.9 5.4 1.933.8 5.9 28.0 15.8 8.3 3.8 53.5 18.7 34.7 2.4 8.3 3.8 20.1 8.4 8.4
83 69 86 153 123 36 72 102 62 16 101 30 99 92 32
212 69 143 36 30 36 41 174 69 105 71 34 41 1084.0 6.3 3.4 2.7 5.2 4.1 2.9 1.8 2.9 1.5 3.7 1.3 3.4 3.2
67.4 21.9 45.5 11.5 9.7 11.3 13.0 55.3 21.9 33.3 22.5 10.8 13.0 34.5165 258 140 111 214 168 120 75 120 60 153 53 141 132
107 107 36 30 41 71 71 71 41 412.0 2.6 2.7 5.2 2.9 0.7 1.0 3.7 3.4 1.2
75.7 75.7 25.6 21.4 28.7 49.9 49.9 49.9 28.7 28.7185 233 247 474 266 67 89 339 312 110
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Total Foot Locker 36
0.3100.0
100 Other Specialty Athletic Footwear Store 137
1.1100.0
100 Discount/Department Stores (Net) 2235
17.3100.0
100 Walmart 562
4.3100.0
100 Target 469
3.6100.0
100 Kmart 32
0.2100.0
100 Macy's 133
1.0100.0
100 Nordstrom's
Sears
Kohl's 2932.3
100.0100
Other Department/Discount Store 7465.8
100.0100
Online Retailers (Net) 1797
13.9100.0
100 Amazon 796
6.2100.0
100
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.36 36 36
0.7 0.8 4.1100.0 100.0 100.0
244 309 148069 69 103 69 34 34 68
1.3 6.3 1.1 2.9 0.5 1.3 2.050.4 50.4 75.2 50.4 24.8 24.8 49.6123 593 102 275 44 123 190
810 290 520 90 219 211 2033 684 1349 160 225 345 619 214 49915.3 26.4 12.4 15.3 25.1 15.2 21.2 28.9 18.7 8.4 21.2 21.1 23.6 18.0 14.736.3 13.0 23.3 4.0 9.8 9.5 90.9 30.6 60.3 7.2 10.1 15.4 27.7 9.6 22.3
89 153 72 89 145 88 123 167 108 49 122 122 137 104 85148 54 93 56 38 562 199 362 19 56 75 213 75 752.8 4.9 2.2 6.4 2.7 5.9 8.4 5.0 1.0 5.3 4.6 8.1 6.3 2.2
26.3 9.7 16.6 9.9 6.7 100.0 35.5 64.5 3.3 10.0 13.3 37.9 13.3 13.364 114 51 147 62 135 194 116 23 121 105 187 144 51
231 89 142 52 90 386 117 269 102 77 90 50 1704.4 8.1 3.4 5.9 6.5 4.0 4.9 3.7 5.3 4.7 3.4 4.2 5.0
49.2 18.9 30.3 11.1 19.2 82.2 24.9 57.3 21.7 16.4 19.2 10.6 36.2120 222 93 164 178 111 136 103 147 130 95 115 138
32 32 32 32 32 320.6 0.8 3.7 0.3 0.4 2.0
100.0 100.0 100.0 100.0 100.0 100.0244 309 1480 135 179 793133 133 90 43 133 133 90 43 90 902.5 3.2 15.3 3.1 1.4 1.8 8.4 1.7 7.5 2.6
100.0 100.0 67.4 32.6 100.0 100.0 67.4 32.6 67.4 67.4244 309 1494 303 135 179 820 161 732 258
241 241 241 742.5 3.3 9.2 2.2
82.1 82.1 82.1 25.3111 147 405 97
267 147 120 79 40 679 367 312 39 79 161 32 905.0 13.4 2.9 9.1 2.9 7.1 15.5 4.3 2.1 7.5 9.9 1.2 2.7
35.7 19.7 16.0 10.6 5.4 91.1 49.3 41.8 5.3 10.6 21.6 4.3 12.187 232 50 157 50 123 269 75 36 129 171 21 46
464 87 377 173 32 59 113 1203 118 1085 324 101 489 171 63 7968.8 7.9 9.0 12.9 5.5 6.7 8.1 12.5 5.0 15.0 17.0 9.5 30.0 6.5 5.3 23.5
25.8 4.8 21.0 9.6 1.8 3.3 6.3 66.9 6.6 60.4 18.0 5.6 27.2 9.5 3.5 44.363 57 65 93 40 48 59 90 36 108 123 68 216 47 38 169
369 87 283 111 59 113 588 48 540 212 69 115 144 3287.0 7.9 6.7 8.2 6.7 8.1 6.1 2.0 7.5 11.1 6.5 7.0 5.5 9.7
46.4 10.9 35.5 13.9 7.4 14.3 73.9 6.1 67.8 26.6 8.7 14.4 18.1 41.2113 128 110 134 109 132 100 33 122 181 105 114 89 158
Sports Fan/Social Media Report 2014Sports Logo Apparel Place of Purchase:Hockey: NHL
Total eBay 366
2.8100.0
100 Other Online Retailer 634
4.9100.0
100 Other Types of Outlets (Net) 3827
29.6100.0
100 At Stadium/Arena 1209
9.3100.0
100 League/Team store 1367
10.6100.0
100109
0.8100.0
100 Specialty Apparel Stores 518
4.0100.0
100 Other outlet 624
4.8100.0
100Don’t know 444
3.4100.0
100
Company/Brand Store/Outlet (Nike, Adidas, Reebok, Under Armour, etc.)
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past YearTwitter
Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.307 307 50 257 63 1803.2 4.3 2.6 15.8 5.3 5.3
83.8 83.8 13.5 70.3 17.1 49.1113 150 92 557 186 188
95 95 63 32 308 69 238 63 32 116 27 2881.8 2.3 4.7 5.5 3.2 2.9 3.3 3.3 3.0 7.1 1.0 8.5
14.9 14.9 9.9 5.1 48.5 11.0 37.5 9.9 5.1 18.4 4.2 45.536 46 95 112 65 60 67 67 62 146 21 174
1615 388 1227 650 219 131 227 2817 1057 1759 438 339 333 649 413 92330.5 35.3 29.3 48.5 37.5 14.9 16.3 29.4 44.6 24.4 23.0 31.9 20.4 24.8 34.7 27.342.2 10.1 32.1 17.0 5.7 3.4 5.9 73.6 27.6 46.0 11.4 8.9 8.7 17.0 10.8 24.1103 119 99 164 127 51 55 99 151 82 78 108 69 84 117 92653 304 349 77 119 154 1077 570 507 34 64 178 230 25 196
12.3 27.6 8.3 5.7 20.4 11.0 11.2 24.1 7.0 1.8 6.0 10.9 8.8 2.1 5.854.0 25.1 28.9 6.4 9.8 12.7 89.1 47.1 41.9 2.8 5.3 14.8 19.1 2.1 16.2132 295 89 61 218 118 120 257 75 19 64 117 94 23 62558 62 496 316 51 90 38 951 206 745 283 51 107 304 304 475
10.5 5.6 11.8 23.6 8.8 10.4 2.8 9.9 8.7 10.3 14.9 4.8 6.6 11.6 25.5 14.040.8 4.5 36.3 23.1 3.7 6.6 2.8 69.6 15.1 54.5 20.7 3.7 7.8 22.2 22.2 34.7100 53 112 223 83 98 26 94 82 98 141 46 62 110 242 133
109 109 37 48 24 37 61
1.1 1.5 2.0 2.9 0.9 3.1 1.8100.0 100.0 34.2 44.1 21.7 34.2 55.9
135 179 232 350 107 372 214332 332 243 49 40 369 77 292 68 224 8 1536.3 7.9 18.2 8.4 4.6 3.8 3.2 4.0 3.6 21.1 0.7 4.5
64.1 64.1 47.0 9.4 7.7 71.2 14.8 56.4 13.2 43.2 1.5 29.5157 198 453 209 115 96 81 101 89 526 17 113
72 23 49 14 35 311 205 106 14 92 39 391.4 2.0 1.2 1.1 2.5 3.2 8.7 1.5 0.8 3.5 3.3 1.1
11.5 3.6 7.9 2.3 5.6 49.9 32.9 17.0 2.3 14.7 6.2 6.228 42 24 22 52 67 180 30 16 73 68 24
121 15 106 47 59 314 52 262 129 27 21 85 20 3232.3 1.4 2.5 3.5 4.2 3.3 2.2 3.6 6.8 2.5 1.3 3.3 1.7 9.5
27.3 3.4 23.8 10.6 13.2 70.8 11.8 59.1 29.1 6.0 4.8 19.2 4.6 72.867 40 74 103 122 96 64 106 198 73 38 95 50 278
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing 957818 498573 459245 45452 159226 231359 269651 252130 90745 149120 345613 372340 307302 226977 234439 189100 957818 147525 810293
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.1 47.9 4.7 16.6 24.2 28.2 26.3 9.5 15.6 36.1 38.9 32.1 23.7 24.5 19.7 100.0 15.4 84.6
Bought at a Store/Stadium/Arena 457761 261379 196382 5937 25918 178584 143570 103751 41074 72869 143374 200444 176633 87406 106254 87468 457761 64757 39300447.8 52.4 42.8 13.1 16.3 77.2 53.2 41.1 45.3 48.9 41.5 53.8 57.5 38.5 45.3 46.3 47.8 43.9 48.5
100.0 57.1 42.9 1.3 5.7 39.0 31.4 22.7 9.0 15.9 31.3 43.8 38.6 19.1 23.2 19.1 100.0 14.1 85.9100 110 89 27 34 162 111 86 95 102 87 113 120 81 95 97 100 92 101
Bought Online 475455 221393 254062 37921 130432 50240 120556 136306 45482 74909 198002 157062 118019 135989 125446 96000 475455 72030 40342549.6 44.4 55.3 83.4 81.9 21.7 44.7 54.1 50.1 50.2 57.3 42.2 38.4 59.9 53.5 50.8 49.6 48.8 49.8
100.0 46.6 53.4 8.0 27.4 10.6 25.4 28.7 9.6 15.8 41.6 33.0 24.8 28.6 26.4 20.2 100.0 15.1 84.9100 89 111 168 165 44 90 109 101 101 115 85 77 121 108 102 100 98 100
Don't Know 24602 15800 8801 1594 2876 2535 5524 12073 4188 1342 4237 14834 12650 3582 2738 5632 24602 10738 138642.6 3.2 1.9 3.5 1.8 1.1 2.0 4.8 4.6 0.9 1.2 4.0 4.1 1.6 1.2 3.0 2.6 7.3 1.7
100.0 64.2 35.8 6.5 11.7 10.3 22.5 49.1 17.0 5.5 17.2 60.3 51.4 14.6 11.1 22.9 100.0 43.6 56.4100 123 75 137 70 43 80 186 180 35 48 155 160 61 45 116 100 283 67
Spending on Sports Logo Apparel Store/Stadium/Arena or Online:
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Bought at a Store/Stadium/Arena 45776147.8
100.0100
Bought Online 47545549.6
100.0100
Don't Know 246022.6
100.0100
Spending on Sports Logo Apparel Store/Stadium/Arena or Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
187471 481432 177600 134813 105976 117889 410726 274452 389684 177600 127695 170026100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
19.6 50.3 18.5 14.1 11.1 12.3 42.9 28.7 40.7 18.5 13.3 17.8140458 208131 81281 95181 81021 90060 164728 118844 155489 81281 72479 80026
74.9 43.2 45.8 70.6 76.5 76.4 40.1 43.3 39.9 45.8 56.8 47.130.7 45.5 17.8 20.8 17.7 19.7 36.0 26.0 34.0 17.8 15.8 17.5157 90 96 148 160 160 84 91 83 96 119 98
44903 264050 92616 37522 24955 25720 237052 146662 225250 92616 53622 8683024.0 54.8 52.1 27.8 23.5 21.8 57.7 53.4 57.8 52.1 42.0 51.1
9.4 55.5 19.5 7.9 5.2 5.4 49.9 30.8 47.4 19.5 11.3 18.348 110 105 56 47 44 116 108 116 105 85 103
2109 9250 3703 2109 2109 8946 8946 8946 3703 1594 31701.1 1.9 2.1 1.6 1.8 2.2 3.3 2.3 2.1 1.2 1.98.6 37.6 15.1 8.6 8.6 36.4 36.4 36.4 15.1 6.5 12.944 75 81 61 70 85 127 89 81 49 73
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Bought at a Store/Stadium/Arena 45776147.8
100.0100
Bought Online 47545549.6
100.0100
Don't Know 246022.6
100.0100
Spending on Sports Logo Apparel Store/Stadium/Arena or Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet587903 171628 228805 187471 855025 851424 127004 242988 481432 322828 145228 177600 137665 248856 159380 156074 798940 533769 756484
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 29.2 38.9 31.9 100.0 99.6 14.9 28.4 56.3 37.8 17.0 20.8 16.1 29.1 18.6 18.3 83.4 55.7 79.0
265158 60369 64331 140458 409260 409260 78971 122157 208131 160190 78909 81281 45648 146723 61470 119211 361734 278834 34125345.1 35.2 28.1 74.9 47.9 48.1 62.2 50.3 43.2 49.6 54.3 45.8 33.2 59.0 38.6 76.4 45.3 52.2 45.1
100.0 22.8 24.3 53.0 100.0 100.0 19.3 29.8 50.9 39.1 19.3 19.9 11.2 35.9 15.0 29.1 79.0 60.9 74.594 74 59 157 100 101 130 105 90 104 114 96 69 123 81 160 95 109 94
312228 104021 163304 44903 426523 426523 47499 114973 264050 158504 65888 92616 89374 100107 95883 36330 414251 235540 39461453.1 60.6 71.4 24.0 49.9 50.1 37.4 47.3 54.8 49.1 45.4 52.1 64.9 40.2 60.2 23.3 51.9 44.1 52.2
100.0 33.3 52.3 14.4 100.0 100.0 11.1 27.0 61.9 37.2 15.4 21.7 21.0 23.5 22.5 8.5 87.1 49.5 83.0107 122 144 48 100 101 75 95 110 99 91 105 131 81 121 47 104 89 105
10517 7238 1169 2109 19243 15641 533 5858 9250 4135 432 3703 2642 2026 2026 533 22955 19395 206171.8 4.2 0.5 1.1 2.3 1.8 0.4 2.4 1.9 1.3 0.3 2.1 1.9 0.8 1.3 0.3 2.9 3.6 2.7
100.0 68.8 11.1 20.1 100.0 81.3 2.8 30.4 48.1 21.5 2.2 19.2 13.7 10.5 10.5 2.8 93.3 78.8 83.870 164 20 44 88 72 16 94 75 50 12 81 75 32 49 13 112 141 106
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Bought at a Store/Stadium/Arena 45776147.8
100.0100
Bought Online 47545549.6
100.0100
Don't Know 246022.6
100.0100
Spending on Sports Logo Apparel Store/Stadium/Arena or Online:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year332256 55264 276992 156019 25957 34208 60808 653842 128725 525117 144552 69005 131860 179700 85524 257277
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.034.7 5.8 28.9 16.3 2.7 3.6 6.3 68.3 13.4 54.8 15.1 7.2 13.8 18.8 8.9 26.9
139074 16535 122539 64573 15080 16110 26776 349951 90848 259104 61565 56151 52179 89209 57416 12193041.9 29.9 44.2 41.4 58.1 47.1 44.0 53.5 70.6 49.3 42.6 81.4 39.6 49.6 67.1 47.430.4 3.6 26.8 14.1 3.3 3.5 5.8 76.4 19.8 56.6 13.4 12.3 11.4 19.5 12.5 26.6
88 63 93 87 122 99 92 112 148 103 89 170 83 104 140 99186660 34447 152213 89739 10877 17566 34032 290415 32557 257858 79908 12855 74605 90490 25573 127624
56.2 62.3 55.0 57.5 41.9 51.3 56.0 44.4 25.3 49.1 55.3 18.6 56.6 50.4 29.9 49.639.3 7.2 32.0 18.9 2.3 3.7 7.2 61.1 6.8 54.2 16.8 2.7 15.7 19.0 5.4 26.8113 126 111 116 84 103 113 89 51 99 111 38 114 101 60 100
6522 4283 2240 1706 533 13476 5320 8155 3079 5076 2535 77232.0 7.7 0.8 1.1 1.6 2.1 4.1 1.6 2.1 3.8 3.0 3.0
26.5 17.4 9.1 6.9 2.2 54.8 21.6 33.1 12.5 20.6 10.3 31.476 302 31 43 61 80 161 60 83 150 115 117
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing Online 475455 221393 254062 37921 130432 50240 120556 136306 45482 74909 198002 157062 118019 135989 125446 96000 475455 72030 403425
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 46.6 53.4 8.0 27.4 10.6 25.4 28.7 9.6 15.8 41.6 33.0 24.8 28.6 26.4 20.2 100.0 15.1 84.9
Bought Using a Computer/Laptop 386756 174218 212537 36549 126215 28478 69429 126085 27557 65129 173334 120735 104854 119116 107853 54933 386756 57387 32936881.3 78.7 83.7 96.4 96.8 56.7 57.6 92.5 60.6 86.9 87.5 76.9 88.8 87.6 86.0 57.2 81.3 79.7 81.6
100.0 45.0 55.0 9.5 32.6 7.4 18.0 32.6 7.1 16.8 44.8 31.2 27.1 30.8 27.9 14.2 100.0 14.8 85.2100 97 103 118 119 70 71 114 74 107 108 95 109 108 106 70 100 98 100
Bought Using a Tablet 15920 1352 14568 13077 1118 1726 7982 5431 2507 5431 2507 7982 15920 6212 97093.3 0.6 5.7 26.0 0.9 1.3 17.5 7.3 1.3 4.6 1.8 6.4 3.3 8.6 2.4
100.0 8.5 91.5 82.1 7.0 10.8 50.1 34.1 15.7 34.1 15.7 50.1 100.0 39.0 61.0100 18 171 777 28 38 524 217 38 137 55 190 100 258 72
Bought Using a Smart Phone 39876 15146 24730 335 1934 7712 21400 8496 9943 1455 18340 10138 2332 14366 2269 20910 39876 4317 355598.4 6.8 9.7 0.9 1.5 15.3 17.8 6.2 21.9 1.9 9.3 6.5 2.0 10.6 1.8 21.8 8.4 6.0 8.8
100.0 38.0 62.0 0.8 4.9 19.3 53.7 21.3 24.9 3.6 46.0 25.4 5.8 36.0 5.7 52.4 100.0 10.8 89.2100 82 116 11 18 183 212 74 261 23 110 77 24 126 22 260 100 71 105
Don't Know/Don't Remember 32903 30676 2226 1037 2283 974 28609 2893 3820 26189 5402 7343 20158 32903 4114 287886.9 13.9 0.9 2.7 1.8 1.9 23.7 3.9 1.9 16.7 4.6 5.9 21.0 6.9 5.7 7.1
100.0 93.2 6.8 3.2 6.9 3.0 87.0 8.8 11.6 79.6 16.4 22.3 61.3 100.0 12.5 87.5100 200 13 40 25 28 343 56 28 241 66 85 303 100 83 103
Spending on Sports Logo Apparel Using Computer/Tablet/Smart Phone:
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing Online 475455
100.0100.0
Bought Using a Computer/Laptop 38675681.3
100.0100
Bought Using a Tablet 159203.3
100.0100
Bought Using a Smart Phone 398768.4
100.0100
Don't Know/Don't Remember 329036.9
100.0100
Spending on Sports Logo Apparel Using Computer/Tablet/Smart Phone:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
44903 264050 92616 37522 24955 25720 237052 146662 225250 92616 53622 86830100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
9.4 55.5 19.5 7.9 5.2 5.4 49.9 30.8 47.4 19.5 11.3 18.344569 232090 88604 37188 24620 25385 205092 124704 193289 88604 49610 82818
99.3 87.9 95.7 99.1 98.7 98.7 86.5 85.0 85.8 95.7 92.5 95.411.5 60.0 22.9 9.6 6.4 6.6 53.0 32.2 50.0 22.9 12.8 21.4122 108 118 122 121 121 106 105 105 118 114 117
8235 1979 8235 8235 8235 1979 1979 19793.1 2.1 3.5 5.6 3.7 2.1 3.7 2.3
51.7 12.4 51.7 51.7 51.7 12.4 12.4 12.493 64 104 168 109 64 110 68
335 17714 1739 335 335 335 17714 7712 17714 1739 1739 17390.7 6.7 1.9 0.9 1.3 1.3 7.5 5.3 7.9 1.9 3.2 2.00.8 44.4 4.4 0.8 0.8 0.8 44.4 19.3 44.4 4.4 4.4 4.4
9 80 22 11 16 16 89 63 94 22 39 246012 294 6012 6012 6012 294 294 294
2.3 0.3 2.5 4.1 2.7 0.3 0.5 0.318.3 0.9 18.3 18.3 18.3 0.9 0.9 0.9
33 5 37 59 39 5 8 5
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing Online 475455
100.0100.0
Bought Using a Computer/Laptop 38675681.3
100.0100
Bought Using a Tablet 159203.3
100.0100
Bought Using a Smart Phone 398768.4
100.0100
Don't Know/Don't Remember 329036.9
100.0100
Spending on Sports Logo Apparel Using Computer/Tablet/Smart Phone:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet312228 104021 163304 44903 426523 426523 47499 114973 264050 158504 65888 92616 89374 100107 95883 36330 414251 235540 394614
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 33.3 52.3 14.4 100.0 100.0 11.1 27.0 61.9 37.2 15.4 21.7 21.0 23.5 22.5 8.5 87.1 49.5 83.0
265450 93311 127570 44569 362230 362230 40976 89164 232090 154118 65514 88604 89080 96016 91792 34590 349425 183245 32978985.0 89.7 78.1 99.3 84.9 84.9 86.3 77.6 87.9 97.2 99.4 95.7 99.7 95.9 95.7 95.2 84.4 77.8 83.6
100.0 35.2 48.1 16.8 100.0 100.0 11.3 24.6 64.1 42.5 18.1 24.5 24.6 26.5 25.3 9.5 90.3 47.4 85.3105 110 96 122 104 104 106 95 108 120 122 118 123 118 118 117 104 96 103
3097 3097 15920 15920 3826 3859 8235 2352 373 1979 2352 2352 15920 15920 159201.0 1.9 3.7 3.7 8.1 3.4 3.1 1.5 0.6 2.1 2.3 2.5 3.8 6.8 4.0
100.0 100.0 100.0 100.0 24.0 24.2 51.7 14.8 2.3 12.4 14.8 14.8 100.0 100.0 100.030 57 111 111 241 100 93 44 17 64 70 73 115 202 120
13250 7907 5008 335 37607 37607 593 19300 17714 1739 1739 1739 1739 1739 36139 23610 361394.2 7.6 3.1 0.7 8.8 8.8 1.2 16.8 6.7 1.1 1.9 1.7 1.8 4.8 8.7 10.0 9.2
100.0 59.7 37.8 2.5 100.0 100.0 1.6 51.3 47.1 4.6 4.6 4.6 4.6 4.6 90.6 59.2 90.651 91 37 9 105 105 15 200 80 13 22 21 22 57 104 120 109
30432 2802 27630 10766 10766 2104 2650 6012 294 294 294 12766 12766 127669.7 2.7 16.9 2.5 2.5 4.4 2.3 2.3 0.2 0.3 0.3 3.1 5.4 3.2
100.0 9.2 90.8 100.0 100.0 19.5 24.6 55.8 2.7 2.7 2.7 38.8 38.8 38.8141 39 244 36 36 64 33 33 3 5 5 45 78 47
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014
Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing Online 475455
100.0100.0
Bought Using a Computer/Laptop 38675681.3
100.0100
Bought Using a Tablet 159203.3
100.0100
Bought Using a Smart Phone 398768.4
100.0100
Don't Know/Don't Remember 329036.9
100.0100
Spending on Sports Logo Apparel Using Computer/Tablet/Smart Phone:
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year186660 34447 152213 89739 10877 17566 34032 290415 32557 257858 79908 12855 74605 90490 25573 127624
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.039.3 7.2 32.0 18.9 2.3 3.7 7.2 61.1 6.8 54.2 16.8 2.7 15.7 19.0 5.4 26.8
168527 29445 139082 89739 10877 16898 21568 236273 22429 213844 66177 12855 57679 77133 8066 7212990.3 85.5 91.4 100.0 100.0 96.2 63.4 81.4 68.9 82.9 82.8 100.0 77.3 85.2 31.5 56.543.6 7.6 36.0 23.2 2.8 4.4 5.6 61.1 5.8 55.3 17.1 3.3 14.9 19.9 2.1 18.6111 105 112 123 123 118 78 100 85 102 102 123 95 105 39 69
1763 1763 373 1389 14568 1389 13179 3452 6630 3097 6256 76080.9 1.2 2.1 4.1 5.0 4.3 5.1 4.3 8.9 3.4 24.5 6.0
11.1 11.1 2.3 8.7 91.5 8.7 82.8 21.7 41.6 19.5 39.3 47.828 35 63 122 150 127 153 129 265 102 731 178
3389 3389 27406 7126 20280 10278 10002 10278 254241.8 9.8 9.4 21.9 7.9 12.9 13.4 40.2 19.98.5 8.5 68.7 17.9 50.9 25.8 25.1 25.8 63.822 117 113 261 94 153 160 479 238
12982 1613 11369 294 11075 12168 1613 10555 294 10261 974 224637.0 4.7 7.5 1.7 32.5 4.2 5.0 4.1 0.4 11.3 3.8 17.6
39.5 4.9 34.6 0.9 33.7 37.0 4.9 32.1 0.9 31.2 3.0 68.3100 68 108 24 470 61 72 59 6 164 55 254
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing and Answering Outlets 957818 498573 459245 45452 159226 231359 269651 252130 90745 149120 345613 372340 307302 226977 234439 189100 957818 147525 810293
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.1 47.9 4.7 16.6 24.2 28.2 26.3 9.5 15.6 36.1 38.9 32.1 23.7 24.5 19.7 100.0 15.4 84.6
Sporting Goods Stores/Sport Specialty Stores 250553 156960 93593 30803 41261 50938 69723 57828 22007 34715 65444 128388 80499 80508 50658 38888 250553 65491 185061
26.2 31.5 20.4 67.8 25.9 22.0 25.9 22.9 24.3 23.3 18.9 34.5 26.2 35.5 21.6 20.6 26.2 44.4 22.8100.0 62.6 37.4 12.3 16.5 20.3 27.8 23.1 8.8 13.9 26.1 51.2 32.1 32.1 20.2 15.5 100.0 26.1 73.9
100 120 78 259 99 84 99 88 93 89 72 132 100 136 83 79 100 170 87Specialty Athletic Footwear Stores 14077 5277 8799 533 8253 546 4744 1352 5231 4739 2755 7658 533 2585 3301 14077 7233 6844
1.5 1.1 1.9 1.2 3.6 0.2 1.9 1.5 3.5 1.4 0.7 2.5 0.2 1.1 1.7 1.5 4.9 0.8100.0 37.5 62.5 3.8 58.6 3.9 33.7 9.6 37.2 33.7 19.6 54.4 3.8 18.4 23.5 100.0 51.4 48.6
100 72 130 80 243 14 128 101 239 93 50 170 16 75 119 100 334 57Discount/Department Stores 109382 23463 85919 17562 18990 32968 39863 33301 27287 24370 24424 49404 22381 26218 11379 109382 24376 85006
11.4 4.7 18.7 11.0 8.2 12.2 15.8 36.7 18.3 7.1 6.6 16.1 9.9 11.2 6.0 11.4 16.5 10.5100.0 21.5 78.5 16.1 17.4 30.1 36.4 30.4 24.9 22.3 22.3 45.2 20.5 24.0 10.4 100.0 22.3 77.7
100 41 164 97 72 107 138 321 160 62 57 141 86 98 53 100 145 92Online Retailers 139283 83125 56158 33488 13230 26112 66454 12497 26118 82042 18626 29744 27383 62836 19320 139283 12933 126350
14.5 16.7 12.2 21.0 5.7 9.7 26.4 13.8 17.5 23.7 5.0 9.7 12.1 26.8 10.2 14.5 8.8 15.6100.0 59.7 40.3 24.0 9.5 18.7 47.7 9.0 18.8 58.9 13.4 21.4 19.7 45.1 13.9 100.0 9.3 90.7
100 115 84 145 39 67 181 95 120 163 34 67 83 184 70 100 60 107Other Types of Outlets 411778 197003 214775 14116 66915 137209 112977 80561 18505 53422 166893 172958 138159 93826 85986 93807 411778 33778 378000
43.0 39.5 46.8 31.1 42.0 59.3 41.9 32.0 20.4 35.8 48.3 46.5 45.0 41.3 36.7 49.6 43.0 22.9 46.6100.0 47.8 52.2 3.4 16.3 33.3 27.4 19.6 4.5 13.0 40.5 42.0 33.6 22.8 20.9 22.8 100.0 8.2 91.8
100 92 109 72 98 138 97 74 47 83 112 108 105 96 85 115 100 53 109Don't Know 32745 32745 2740 27325 2680 3083 2346 2125 25191 1837 2346 6156 22406 32745 3714 29031
3.4 6.6 1.2 10.1 1.1 3.4 1.6 0.6 6.8 0.6 1.0 2.6 11.8 3.4 2.5 3.6100.0 100.0 8.4 83.4 8.2 9.4 7.2 6.5 76.9 5.6 7.2 18.8 68.4 100.0 11.3 88.7
100 192 35 296 31 99 46 18 198 17 30 77 347 100 74 105
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing and Answering Outlets 957818
100.0100.0
Sporting Goods Stores/Sport Specialty Stores 250553
26.2100.0
100Specialty Athletic Footwear Stores 14077
1.5100.0
100Discount/Department Stores 109382
11.4100.0
100Online Retailers 139283
14.5100.0
100Other Types of Outlets 411778
43.0100.0
100Don't Know 32745
3.4100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
187471 481432 177600 134813 105976 117889 410726 274452 389684 177600 127695 170026100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
19.6 50.3 18.5 14.1 11.1 12.3 42.9 28.7 40.7 18.5 13.3 17.845427 122182 30278 45427 34572 41560 112321 89796 112321 30278 11393 30278
24.2 25.4 17.0 33.7 32.6 35.3 27.3 32.7 28.8 17.0 8.9 17.818.1 48.8 12.1 18.1 13.8 16.6 44.8 35.8 44.8 12.1 4.5 12.1
93 97 65 129 125 135 105 125 110 65 34 681232 4624 2312 1232 1232 1232 4624 1232 4624 2312 2312 1779
0.7 1.0 1.3 0.9 1.2 1.0 1.1 0.4 1.2 1.3 1.8 1.08.8 32.9 16.4 8.8 8.8 8.8 32.9 8.8 32.9 16.4 16.4 12.645 65 89 62 79 71 77 31 81 89 123 71
4708 42178 7062 4708 4708 4708 37992 23066 31189 7062 4626 70622.5 8.8 4.0 3.5 4.4 4.0 9.2 8.4 8.0 4.0 3.6 4.24.3 38.6 6.5 4.3 4.3 4.3 34.7 21.1 28.5 6.5 4.2 6.522 77 35 31 39 35 81 74 70 35 32 36
11203 82525 19371 3823 3823 55527 19849 55527 19371 4016 193716.0 17.1 10.9 2.8 3.2 13.5 7.2 14.2 10.9 3.1 11.48.0 59.2 13.9 2.7 2.7 39.9 14.3 39.9 13.9 2.9 13.941 118 75 19 22 93 50 98 75 22 78
121485 221027 115163 76209 64159 63151 191670 131916 177432 115163 104043 10812264.8 45.9 64.8 56.5 60.5 53.6 46.7 48.1 45.5 64.8 81.5 63.629.5 53.7 28.0 18.5 15.6 15.3 46.5 32.0 43.1 28.0 25.3 26.3151 107 151 131 141 125 109 112 106 151 190 148
3414 8896 3414 3414 1305 3414 8592 8592 8592 3414 1305 34141.8 1.8 1.9 2.5 1.2 2.9 2.1 3.1 2.2 1.9 1.0 2.0
10.4 27.2 10.4 10.4 4.0 10.4 26.2 26.2 26.2 10.4 4.0 10.453 54 56 74 36 85 61 92 64 56 30 59
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing and Answering Outlets 957818
100.0100.0
Sporting Goods Stores/Sport Specialty Stores 250553
26.2100.0
100Specialty Athletic Footwear Stores 14077
1.5100.0
100Discount/Department Stores 109382
11.4100.0
100Online Retailers 139283
14.5100.0
100Other Types of Outlets 411778
43.0100.0
100Don't Know 32745
3.4100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet587903 171628 228805 187471 855025 851424 127004 242988 481432 322828 145228 177600 137665 248856 159380 156074 798940 533769 756484
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 29.2 38.9 31.9 100.0 99.6 14.9 28.4 56.3 37.8 17.0 20.8 16.1 29.1 18.6 18.3 83.4 55.7 79.0
121292 34763 41103 45427 225329 225329 17703 85443 122182 78844 48566 30278 37413 44634 5436 39477 225316 155018 220077
20.6 20.3 18.0 24.2 26.4 26.5 13.9 35.2 25.4 24.4 33.4 17.0 27.2 17.9 3.4 25.3 28.2 29.0 29.1100.0 28.7 33.9 37.5 100.0 100.0 7.9 37.9 54.2 35.0 21.6 13.4 16.6 19.8 2.4 17.5 89.9 61.9 87.8
79 77 69 93 101 101 53 134 97 93 128 65 104 69 13 97 108 111 1114801 814 2755 1232 13263 13263 6740 1899 4624 2312 2312 1080 1766 1766 533 14077 7930 13543
0.8 0.5 1.2 0.7 1.6 1.6 5.3 0.8 1.0 0.7 1.3 0.8 0.7 1.1 0.3 1.8 1.5 1.8100.0 16.9 57.4 25.7 100.0 100.0 50.8 14.3 34.9 17.4 17.4 8.1 13.3 13.3 4.0 100.0 56.3 96.2
56 32 82 45 106 106 361 53 65 49 89 53 48 75 23 120 101 12230468 15803 9956 4708 99099 99099 10137 46784 42178 19551 12489 7062 17573 4353 3054 2374 91432 62633 77344
5.2 9.2 4.4 2.5 11.6 11.6 8.0 19.3 8.8 6.1 8.6 4.0 12.8 1.7 1.9 1.5 11.4 11.7 10.2100.0 51.9 32.7 15.5 100.0 100.0 10.2 47.2 42.6 19.7 12.6 7.1 17.7 4.4 3.1 2.4 83.6 57.3 70.7
45 81 38 22 101 102 70 169 77 53 75 35 112 15 17 13 100 103 9098233 42258 44771 11203 132535 132535 30427 19584 82525 19371 19371 8232 13121 13121 13121 98216 34678 98216
16.7 24.6 19.6 6.0 15.5 15.6 24.0 8.1 17.1 6.0 10.9 6.0 5.3 8.2 8.4 12.3 6.5 13.0100.0 43.0 45.6 11.4 100.0 100.0 23.0 14.8 62.3 14.6 14.6 6.2 9.9 9.9 9.9 70.5 24.9 70.5
115 169 135 41 107 107 165 55 118 41 75 41 36 57 58 85 45 89304504 77989 105029 121485 370778 369286 61996 86263 221027 199336 84174 115163 69953 183677 136004 99264 356585 262572 333990
51.8 45.4 45.9 64.8 43.4 43.4 48.8 35.5 45.9 61.7 58.0 64.8 50.8 73.8 85.3 63.6 44.6 49.2 44.2100.0 25.6 34.5 39.9 100.0 99.6 16.7 23.3 59.6 53.8 22.7 31.1 18.9 49.5 36.7 26.8 86.6 63.8 81.1
120 106 107 151 101 101 114 83 107 144 135 151 118 172 198 148 104 114 10328605 25191 3414 14021 11912 3016 8896 3414 3414 3414 1305 1305 13314 10938 13314
4.9 11.0 1.8 1.6 1.4 1.2 1.8 1.1 1.9 2.5 0.5 0.8 1.7 2.0 1.8100.0 88.1 11.9 100.0 85.0 21.5 63.4 24.4 24.4 24.4 9.3 9.3 40.7 33.4 40.7
142 322 53 48 41 36 54 31 56 73 15 24 49 60 51
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing and Answering Outlets 957818
100.0100.0
Sporting Goods Stores/Sport Specialty Stores 250553
26.2100.0
100Specialty Athletic Footwear Stores 14077
1.5100.0
100Discount/Department Stores 109382
11.4100.0
100Online Retailers 139283
14.5100.0
100Other Types of Outlets 411778
43.0100.0
100Don't Know 32745
3.4100.0
100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year332256 55264 276992 156019 25957 34208 60808 653842 128725 525117 144552 69005 131860 179700 85524 257277
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.034.7 5.8 28.9 16.3 2.7 3.6 6.3 68.3 13.4 54.8 15.1 7.2 13.8 18.8 8.9 26.9
96725 12085 84640 33787 12108 13509 25236 173428 17713 155715 38515 39147 19400 58652 17667 34761
29.1 21.9 30.6 21.7 46.6 39.5 41.5 26.5 13.8 29.7 26.6 56.7 14.7 32.6 20.7 13.538.6 4.8 33.8 13.5 4.8 5.4 10.1 69.2 7.1 62.1 15.4 15.6 7.7 23.4 7.1 13.9111 84 117 83 178 151 159 101 53 113 102 217 56 125 79 52
5880 2755 3126 1232 546 533 814 10831 2755 8077 4685 3392 814 55581.8 5.0 1.1 0.8 2.1 1.6 1.3 1.7 2.1 1.5 3.2 1.9 1.0 2.2
41.8 19.6 22.2 8.8 3.9 3.8 5.8 76.9 19.6 57.4 33.3 24.1 5.8 39.5120 339 77 54 143 106 91 113 146 105 221 128 65 147
21777 8509 13268 1075 4808 7385 100938 29025 71912 15845 5735 31722 18611 13553 242386.6 15.4 4.8 4.1 14.1 12.1 15.4 22.5 13.7 11.0 8.3 24.1 10.4 15.8 9.4
19.9 7.8 12.1 1.0 4.4 6.8 92.3 26.5 65.7 14.5 5.2 29.0 17.0 12.4 22.257 135 42 36 123 106 135 197 120 96 73 211 91 139 82
29334 5277 24057 13515 3207 294 7040 97219 6828 90391 20505 4585 45485 19816 6256 506738.8 9.5 8.7 8.7 12.4 0.9 11.6 14.9 5.3 17.2 14.2 6.6 34.5 11.0 7.3 19.7
21.1 3.8 17.3 9.7 2.3 0.2 5.1 69.8 4.9 64.9 14.7 3.3 32.7 14.2 4.5 36.461 66 60 60 85 6 80 102 36 118 98 46 237 76 50 135
171502 26334 145168 106602 9020 15064 14482 258325 71100 187225 61836 19271 33144 72975 46619 11780651.6 47.7 52.4 68.3 34.8 44.0 23.8 39.5 55.2 35.7 42.8 27.9 25.1 40.6 54.5 45.841.6 6.4 35.3 25.9 2.2 3.7 3.5 62.7 17.3 45.5 15.0 4.7 8.0 17.7 11.3 28.6120 111 122 159 81 102 55 92 128 83 100 65 58 94 127 107
7038 304 6733 882 5852 13102 1305 11797 3166 267 2109 6254 615 242432.1 0.6 2.4 0.6 9.6 2.0 1.0 2.2 2.2 0.4 1.6 3.5 0.7 9.4
21.5 0.9 20.6 2.7 17.9 40.0 4.0 36.0 9.7 0.8 6.4 19.1 1.9 74.062 16 71 17 281 59 30 66 64 11 47 102 21 276
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing 957818 498573 459245 45452 159226 231359 269651 252130 90745 149120 345613 372340 307302 226977 234439 189100 957818 147525 810293
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.1 47.9 4.7 16.6 24.2 28.2 26.3 9.5 15.6 36.1 38.9 32.1 23.7 24.5 19.7 100.0 15.4 84.6
Males (net) 498573 498573 22432 56169 137276 165398 117298 36866 60746 180597 220364 141234 100577 138964 117798 498573 78725 41984852.1 100.0 49.4 35.3 59.3 61.3 46.5 40.6 40.7 52.3 59.2 46.0 44.3 59.3 62.3 52.1 53.4 51.8
100.0 100.0 4.5 11.3 27.5 33.2 23.5 7.4 12.2 36.2 44.2 28.3 20.2 27.9 23.6 100.0 15.8 84.2100 192 95 68 114 118 89 78 78 100 114 88 85 114 120 100 103 100
Males 13-17 22432 22432 22432 16494 5937 5659 16773 22432 16773 56592.3 4.5 49.4 4.8 1.6 1.8 7.4 2.3 11.4 0.7
100.0 100.0 100.0 73.5 26.5 25.2 74.8 100.0 74.8 25.2100 192 2107 204 68 79 316 100 485 30
Males 18-34 193445 193445 56169 137276 20184 38043 68888 66331 47125 53637 26860 65823 193445 26445 16700020.2 38.8 35.3 59.3 22.2 25.5 19.9 17.8 15.3 23.6 11.5 34.8 20.2 17.9 20.6
100.0 100.0 29.0 71.0 10.4 19.7 35.6 34.3 24.4 27.7 13.9 34.0 100.0 13.7 86.3100 192 175 294 110 126 99 88 76 117 57 172 100 89 102
Males 35-49 165398 165398 165398 1768 8416 42661 112552 42386 18701 58564 45746 165398 15529 14986917.3 33.2 61.3 1.9 5.6 12.3 30.2 13.8 8.2 25.0 24.2 17.3 10.5 18.5
100.0 100.0 100.0 1.1 5.1 25.8 68.0 25.6 11.3 35.4 27.7 100.0 9.4 90.6100 192 355 11 33 71 175 80 48 145 140 100 61 107
Males 50-64 89958 89958 89958 14610 11894 31478 31977 38966 8799 36864 5329 89958 17008 729509.4 18.0 35.7 16.1 8.0 9.1 8.6 12.7 3.9 15.7 2.8 9.4 11.5 9.0
100.0 100.0 100.0 16.2 13.2 35.0 35.5 43.3 9.8 41.0 5.9 100.0 18.9 81.1100 192 380 171 85 97 91 135 41 167 30 100 123 96
Males 65+ 27340 27340 27340 304 2394 21075 3567 7098 2666 16675 901 27340 2970 243702.9 5.5 10.8 0.3 1.6 6.1 1.0 2.3 1.2 7.1 0.5 2.9 2.0 3.0
100.0 100.0 100.0 1.1 8.8 77.1 13.0 26.0 9.8 61.0 3.3 100.0 10.9 89.1100 192 380 12 56 214 34 81 41 249 17 100 71 105
Females (net) 459245 459245 23020 103057 94082 104253 134832 53879 88373 165016 151976 166068 126400 95475 71302 459245 68800 39044547.9 100.0 50.6 64.7 40.7 38.7 53.5 59.4 59.3 47.7 40.8 54.0 55.7 40.7 37.7 47.9 46.6 48.2
100.0 100.0 5.0 22.4 20.5 22.7 29.4 11.7 19.2 35.9 33.1 36.2 27.5 20.8 15.5 100.0 15.0 85.0100 209 106 135 85 81 112 124 124 100 85 113 116 85 79 100 97 100
Females 13-17 23020 23020 23020 1061 7867 10116 3976 4943 5357 12721 23020 5357 176642.4 5.0 50.6 1.2 5.3 2.9 1.1 1.6 2.3 6.7 2.4 3.6 2.2
100.0 100.0 100.0 4.6 34.2 43.9 17.3 21.5 23.3 55.3 100.0 23.3 76.7100 209 2107 49 220 122 44 67 95 280 100 151 91
Females 18-34 197140 197140 103057 94082 25222 15141 93178 63598 85208 45144 55504 11283 197140 34381 16275820.6 42.9 64.7 40.7 27.8 10.2 27.0 17.1 27.7 19.9 23.7 6.0 20.6 23.3 20.1
100.0 100.0 52.3 47.7 12.8 7.7 47.3 32.3 43.2 22.9 28.2 5.7 100.0 17.4 82.6100 209 314 198 135 49 131 83 135 97 115 29 100 113 98
Females 35-49 104253 104253 104253 16275 21017 33505 33456 36518 25013 11911 30812 104253 19108 8514510.9 22.7 38.7 17.9 14.1 9.7 9.0 11.9 11.0 5.1 16.3 10.9 13.0 10.5
100.0 100.0 100.0 15.6 20.2 32.1 32.1 35.0 24.0 11.4 29.6 100.0 18.3 81.7100 209 355 165 129 89 83 109 101 47 150 100 119 97
Females 50-64 100742 100742 100742 10522 35034 9025 46163 35549 30788 17919 16486 100742 6327 9441510.5 21.9 40.0 11.6 23.5 2.6 12.4 11.6 13.6 7.6 8.7 10.5 4.3 11.7
100.0 100.0 100.0 10.4 34.8 9.0 45.8 35.3 30.6 17.8 16.4 100.0 6.3 93.7100 209 380 110 223 25 118 110 129 73 83 100 41 111
Females 65+ 34090 34090 34090 800 9314 19192 4784 3851 25455 4784 34090 3627 304633.6 7.4 13.5 0.9 6.2 5.6 1.3 1.3 11.2 2.0 3.6 2.5 3.8
100.0 100.0 100.0 2.3 27.3 56.3 14.0 11.3 74.7 14.0 100.0 10.6 89.4100 209 380 25 175 156 36 35 315 57 100 69 106
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Males (net) 49857352.1
100.0100
Males 13-17 224322.3
100.0100
Males 18-34 19344520.2
100.0100
Males 35-49 16539817.3
100.0100
Males 50-64 899589.4
100.0100
Males 65+ 273402.9
100.0100
Females (net) 45924547.9
100.0100
Females 13-17 230202.4
100.0100
Females 18-34 19714020.6
100.0100
Females 35-49 10425310.9
100.0100
Females 50-64 10074210.5
100.0100
Females 65+ 340903.6
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
187471 481432 177600 134813 105976 117889 410726 274452 389684 177600 127695 170026100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
19.6 50.3 18.5 14.1 11.1 12.3 42.9 28.7 40.7 18.5 13.3 17.8113860 277026 82117 66165 46074 55027 224610 134907 210220 82117 43938 80329
60.7 57.5 46.2 49.1 43.5 46.7 54.7 49.2 53.9 46.2 34.4 47.222.8 55.6 16.5 13.3 9.2 11.0 45.1 27.1 42.2 16.5 8.8 16.1117 111 89 94 84 90 105 94 104 89 66 91
16773 16773 812 162409.4 9.4 0.6 9.6
74.8 74.8 3.6 72.4403 403 27 408
28943 110713 29401 28943 15190 22926 110713 63709 104696 29401 9292 2940115.4 23.0 16.6 21.5 14.3 19.4 27.0 23.2 26.9 16.6 7.3 17.315.0 57.2 15.2 15.0 7.9 11.9 57.2 32.9 54.1 15.2 4.8 15.2
76 114 82 106 71 96 133 115 133 82 36 8661821 89592 33835 32915 30884 27793 60686 50105 59431 33835 33835 32580
33.0 18.6 19.1 24.4 29.1 23.6 14.8 18.3 15.3 19.1 26.5 19.237.4 54.2 20.5 19.9 18.7 16.8 36.7 30.3 35.9 20.5 20.5 19.7191 108 110 141 169 137 86 106 88 110 153 111
6726 71445 2109 4307 4307 50633 18515 46093 2109 21093.6 14.8 1.2 3.2 3.7 12.3 6.7 11.8 1.2 1.27.5 79.4 2.3 4.8 4.8 56.3 20.6 51.2 2.3 2.338 158 13 34 39 131 72 126 13 13
16371 5277 2579 25798.7 1.1 0.6 0.9
59.9 19.3 9.4 9.4306 38 22 33
73610 204406 95483 68648 59903 62862 186116 139545 179464 95483 83756 8969739.3 42.5 53.8 50.9 56.5 53.3 45.3 50.8 46.1 53.8 65.6 52.816.0 44.5 20.8 14.9 13.0 13.7 40.5 30.4 39.1 20.8 18.2 19.5
82 89 112 106 118 111 95 106 96 112 137 11017998 4943 3985 17998 9253 17998 4943 4943 4943 3985 1061 3985
9.6 1.0 2.2 13.4 8.7 15.3 1.2 1.8 1.3 2.2 0.8 2.378.2 21.5 17.3 78.2 40.2 78.2 21.5 21.5 21.5 17.3 4.6 17.3399 43 93 555 363 635 50 75 53 93 35 98
24138 107494 56559 24138 24138 24138 107494 85567 107494 56559 48413 5655912.9 22.3 31.8 17.9 22.8 20.5 26.2 31.2 27.6 31.8 37.9 33.312.2 54.5 28.7 12.2 12.2 12.2 54.5 43.4 54.5 28.7 24.6 28.7
63 108 155 87 111 99 127 151 134 155 184 16217643 18525 20631 17643 17643 17643 18525 13531 18525 20631 20631 20631
9.4 3.8 11.6 13.1 16.6 15.0 4.5 4.9 4.8 11.6 16.2 12.116.9 17.8 19.8 16.9 16.9 16.9 17.8 13.0 17.8 19.8 19.8 19.8
86 35 107 120 153 137 41 45 44 107 148 11113831 53205 8868 8868 8868 3082 48848 29854 43062 8868 8868 3082
7.4 11.1 5.0 6.6 8.4 2.6 11.9 10.9 11.1 5.0 6.9 1.813.7 52.8 8.8 8.8 8.8 3.1 48.5 29.6 42.7 8.8 8.8 3.1
70 105 47 63 80 25 113 103 105 47 66 1720239 5440 6305 5649 5440 5440 4784 5440
4.2 3.1 1.5 2.1 1.4 3.1 3.7 3.259.4 16.0 18.5 16.6 16.0 16.0 14.0 16.0118 86 43 58 39 86 105 90
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Males (net) 49857352.1
100.0100
Males 13-17 224322.3
100.0100
Males 18-34 19344520.2
100.0100
Males 35-49 16539817.3
100.0100
Males 50-64 899589.4
100.0100
Males 65+ 273402.9
100.0100
Females (net) 45924547.9
100.0100
Females 13-17 230202.4
100.0100
Females 18-34 19714020.6
100.0100
Females 35-49 10425310.9
100.0100
Females 50-64 10074210.5
100.0100
Females 65+ 340903.6
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet587903 171628 228805 187471 855025 851424 127004 242988 481432 322828 145228 177600 137665 248856 159380 156074 798940 533769 756484
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 29.2 38.9 31.9 100.0 99.6 14.9 28.4 56.3 37.8 17.0 20.8 16.1 29.1 18.6 18.3 83.4 55.7 79.0
315278 99925 101493 113860 427633 425524 72622 75875 277026 178376 96259 82117 60763 130705 50483 100108 392562 259534 37186453.6 58.2 44.4 60.7 50.0 50.0 57.2 31.2 57.5 55.3 66.3 46.2 44.1 52.5 31.7 64.1 49.1 48.6 49.2
100.0 31.7 32.2 36.1 100.0 99.5 17.0 17.7 64.8 41.7 22.5 19.2 14.2 30.6 11.8 23.4 78.7 52.1 74.6103 112 85 117 96 96 110 60 111 106 127 89 85 101 61 123 94 93 94
22432 22432 6471 15961 16773 16773 16773 812 812 812 22432 812 218992.6 2.6 5.1 6.6 5.2 9.4 12.2 0.3 0.5 0.5 2.8 0.2 2.9
100.0 100.0 28.8 71.2 74.8 74.8 74.8 3.6 3.6 3.6 100.0 3.6 97.6112 112 218 280 222 403 520 14 22 22 120 6 124
94746 29924 35879 28943 180705 180705 48529 21463 110713 106601 77200 29401 37422 79476 17092 79476 190362 128503 18434516.1 17.4 15.7 15.4 21.1 21.2 38.2 8.8 23.0 33.0 53.2 16.6 27.2 31.9 10.7 50.9 23.8 24.1 24.4
100.0 31.6 37.9 30.5 100.0 100.0 26.9 11.9 61.3 59.0 42.7 16.3 20.7 44.0 9.5 44.0 98.4 66.4 95.380 86 78 76 105 105 189 44 114 163 263 82 135 158 53 252 118 119 121
140764 41927 37016 61821 131770 131770 13079 29099 89592 52893 19059 33835 4458 50418 32580 19820 111453 100408 10495923.9 24.4 16.2 33.0 15.4 15.5 10.3 12.0 18.6 16.4 13.1 19.1 3.2 20.3 20.4 12.7 14.0 18.8 13.9
100.0 29.8 26.3 43.9 100.0 100.0 9.9 22.1 68.0 40.1 14.5 25.7 3.4 38.3 24.7 15.0 67.4 60.7 63.5139 141 94 191 89 90 60 69 108 95 76 110 19 117 118 74 81 109 80
58693 25494 26473 6726 83882 81773 4543 5785 71445 2109 2109 2109 63070 24567 5799610.0 14.9 11.6 3.6 9.8 9.6 3.6 2.4 14.8 0.7 1.2 1.5 7.9 4.6 7.7
100.0 43.4 45.1 11.5 100.0 97.5 5.4 6.9 85.2 2.5 2.5 2.5 70.1 27.3 64.5106 158 123 38 104 102 38 25 158 7 13 16 84 49 82
21075 2579 2126 16371 8844 8844 3567 5277 5245 5245 26663.6 1.5 0.9 8.7 1.0 1.0 1.5 1.1 0.7 1.0 0.4
100.0 12.2 10.1 77.7 100.0 100.0 40.3 59.7 19.2 19.2 9.8126 53 33 306 36 36 51 38 23 34 12
272625 71703 127311 73610 427393 425900 54381 167113 204406 144452 48969 95483 76902 118151 108896 55966 406378 274235 38462146.4 41.8 55.6 39.3 50.0 50.0 42.8 68.8 42.5 44.7 33.7 53.8 55.9 47.5 68.3 35.9 50.9 51.4 50.8
100.0 26.3 46.7 27.0 100.0 99.7 12.7 39.1 47.8 33.8 11.5 22.3 18.0 27.6 25.5 13.1 88.5 59.7 83.897 87 116 82 104 104 89 143 89 93 70 112 117 99 143 75 106 107 106
17998 17998 18710 17649 12706 4943 3985 3985 2924 3985 1061 2924 21983 10314 219833.1 9.6 2.2 2.1 5.2 1.0 1.2 2.2 2.1 1.6 0.7 1.9 2.8 1.9 2.9
100.0 100.0 100.0 94.3 67.9 26.4 21.3 21.3 15.6 21.3 5.7 15.6 95.5 44.8 95.5127 399 91 86 218 43 51 93 88 67 28 78 114 80 121
127047 18904 84005 24138 183573 183573 31086 44993 107494 103633 47075 56559 66989 78535 78535 43630 188757 139472 18813221.6 11.0 36.7 12.9 21.5 21.6 24.5 18.5 22.3 32.1 32.4 31.8 48.7 31.6 49.3 28.0 23.6 26.1 24.9
100.0 14.9 66.1 19.0 100.0 100.0 16.9 24.5 58.6 56.5 25.6 30.8 36.5 42.8 42.8 23.8 95.7 70.7 95.4105 54 178 63 104 105 119 90 108 156 157 155 236 153 239 136 115 127 121
53243 27345 8254 17643 97439 97439 11898 67016 18525 21720 1089 20631 546 21174 14844 6330 89276 66792 819779.1 15.9 3.6 9.4 11.4 11.4 9.4 27.6 3.8 6.7 0.8 11.6 0.4 8.5 9.3 4.1 11.2 12.5 10.8
100.0 51.4 15.5 33.1 100.0 100.0 12.2 68.8 19.0 22.3 1.1 21.2 0.6 21.7 15.2 6.5 85.6 64.1 78.683 146 33 86 105 105 86 253 35 62 7 107 4 78 86 37 103 115 100
62195 25454 22911 13831 93582 93150 11019 28926 53205 9673 805 8868 5786 9673 9673 3082 91120 43072 8490310.6 14.8 10.0 7.4 10.9 10.9 8.7 11.9 11.1 3.0 0.6 5.0 4.2 3.9 6.1 2.0 11.4 8.1 11.2
100.0 40.9 36.8 22.2 100.0 99.5 11.8 30.9 56.9 10.3 0.9 9.5 6.2 10.3 10.3 3.3 90.4 42.8 84.3101 141 95 70 104 104 82 113 105 28 5 47 40 37 58 19 108 77 107
12141 12141 34090 34090 379 13472 20239 5440 5440 656 4784 4784 15241 14584 76252.1 5.3 4.0 4.0 0.3 5.5 4.2 1.7 3.1 0.5 1.9 3.0 1.9 2.7 1.0
100.0 100.0 100.0 100.0 1.1 39.5 59.4 16.0 16.0 1.9 14.0 14.0 44.7 42.8 22.458 149 112 112 8 156 118 47 86 13 54 84 54 77 28
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Males (net) 49857352.1
100.0100
Males 13-17 224322.3
100.0100
Males 18-34 19344520.2
100.0100
Males 35-49 16539817.3
100.0100
Males 50-64 899589.4
100.0100
Males 65+ 273402.9
100.0100
Females (net) 45924547.9
100.0100
Females 13-17 230202.4
100.0100
Females 18-34 19714020.6
100.0100
Females 35-49 10425310.9
100.0100
Females 50-64 10074210.5
100.0100
Females 65+ 340903.6
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year332256 55264 276992 156019 25957 34208 60808 653842 128725 525117 144552 69005 131860 179700 85524 257277
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.034.7 5.8 28.9 16.3 2.7 3.6 6.3 68.3 13.4 54.8 15.1 7.2 13.8 18.8 8.9 26.9
114741 7393 107348 43794 17650 11755 34149 305194 52417 252777 45862 33455 55606 117854 37407 16832834.5 13.4 38.8 28.1 68.0 34.4 56.2 46.7 40.7 48.1 31.7 48.5 42.2 65.6 43.7 65.423.0 1.5 21.5 8.8 3.5 2.4 6.8 61.2 10.5 50.7 9.2 6.7 11.2 23.6 7.5 33.8
66 26 74 54 131 66 108 90 78 92 61 93 81 126 84 12622432 22432 5659 812 15961 16240 16240 278 15961 5937 5937
6.8 8.1 21.8 2.4 26.2 2.5 3.1 0.2 8.9 6.9 2.3100.0 100.0 25.2 3.6 71.2 72.4 72.4 1.2 71.2 26.5 26.5
288 346 931 101 1121 106 132 8 379 296 9950937 5435 45502 28982 4322 10408 1789 140735 24772 115963 15679 14129 7333 78822 17375 52100
15.3 9.8 16.4 18.6 16.6 30.4 2.9 21.5 19.2 22.1 10.8 20.5 5.6 43.9 20.3 20.326.3 2.8 23.5 15.0 2.2 5.4 0.9 72.8 12.8 59.9 8.1 7.3 3.8 40.7 9.0 26.9
76 49 81 92 82 151 15 107 95 109 54 101 28 217 101 10032391 1202 31189 13569 1221 16398 86476 2101 84375 28928 19059 20842 15546 14095 47353
9.7 2.2 11.3 8.7 4.7 27.0 13.2 1.6 16.1 20.0 27.6 15.8 8.7 16.5 18.419.6 0.7 18.9 8.2 0.7 9.9 52.3 1.3 51.0 17.5 11.5 12.6 9.4 8.5 28.6
56 13 65 50 27 156 77 9 93 116 160 92 50 95 1078676 450 8226 1243 6449 535 42979 6780 36199 976 267 27431 7525 45666
2.6 0.8 3.0 0.8 24.8 1.6 6.6 5.3 6.9 0.7 0.4 20.8 4.2 17.79.6 0.5 9.1 1.4 7.2 0.6 47.8 7.5 40.2 1.1 0.3 30.5 8.4 50.828 9 32 8 265 17 70 56 73 7 4 221 45 189
304 304 18764 18764 172720.1 0.6 2.9 14.6 6.71.1 1.1 68.6 68.6 63.2
3 19 101 511 235217516 47872 169644 112225 8306 22454 26659 348649 76309 272340 98690 35550 76254 61846 48117 88949
65.5 86.6 61.2 71.9 32.0 65.6 43.8 53.3 59.3 51.9 68.3 51.5 57.8 34.4 56.3 34.647.4 10.4 36.9 24.4 1.8 4.9 5.8 75.9 16.6 59.3 21.5 7.7 16.6 13.5 10.5 19.4137 181 128 150 67 137 91 111 124 108 142 107 121 72 117 72
4943 4943 4943 9253 9253 5277 3976 335 13711.5 1.8 3.2 1.4 1.8 3.7 3.0 0.4 0.5
21.5 21.5 21.5 40.2 40.2 22.9 17.3 1.5 6.062 74 132 59 73 152 125 16 22
107354 10466 96887 67885 4499 10073 14430 142455 18404 124051 44731 23223 47288 8809 30703 4552132.3 18.9 35.0 43.5 17.3 29.4 23.7 21.8 14.3 23.6 30.9 33.7 35.9 4.9 35.9 17.754.5 5.3 49.1 34.4 2.3 5.1 7.3 72.3 9.3 62.9 22.7 11.8 24.0 4.5 15.6 23.1157 92 170 211 84 143 115 106 69 115 150 164 174 24 174 86
52610 27504 25106 14844 3807 1851 4603 102334 31233 71101 37277 12327 5833 15664 17079 2328915.8 49.8 9.1 9.5 14.7 5.4 7.6 15.7 24.3 13.5 25.8 17.9 4.4 8.7 20.0 9.150.5 26.4 24.1 14.2 3.7 1.8 4.4 98.2 30.0 68.2 35.8 11.8 5.6 15.0 16.4 22.3145 457 83 87 135 50 70 144 223 124 237 164 41 80 183 83
51953 9246 42708 24553 10529 7625 68286 21690 46596 10749 19157 16690 1876715.6 16.7 15.4 15.7 30.8 12.5 10.4 16.8 8.9 7.4 14.5 9.3 7.351.6 9.2 42.4 24.4 10.5 7.6 67.8 21.5 46.3 10.7 19.0 16.6 18.6149 159 147 150 293 119 99 160 84 71 138 88 69656 656 26320 4981 21339 656 206830.2 1.2 4.0 3.9 4.1 0.5 11.51.9 1.9 77.2 14.6 62.6 1.9 60.7
6 33 113 109 114 13 323
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing 957818 498573 459245 45452 159226 231359 269651 252130 90745 149120 345613 372340 307302 226977 234439 189100 957818 147525 810293
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.1 47.9 4.7 16.6 24.2 28.2 26.3 9.5 15.6 36.1 38.9 32.1 23.7 24.5 19.7 100.0 15.4 84.6
Male 498573 498573 22432 56169 137276 165398 117298 36866 60746 180597 220364 141234 100577 138964 117798 498573 78725 41984852.1 100.0 49.4 35.3 59.3 61.3 46.5 40.6 40.7 52.3 59.2 46.0 44.3 59.3 62.3 52.1 53.4 51.8
100.0 100.0 4.5 11.3 27.5 33.2 23.5 7.4 12.2 36.2 44.2 28.3 20.2 27.9 23.6 100.0 15.8 84.2100 192 95 68 114 118 89 78 78 100 114 88 85 114 120 100 103 100
Female 459245 459245 23020 103057 94082 104253 134832 53879 88373 165016 151976 166068 126400 95475 71302 459245 68800 39044547.9 100.0 50.6 64.7 40.7 38.7 53.5 59.4 59.3 47.7 40.8 54.0 55.7 40.7 37.7 47.9 46.6 48.2
100.0 100.0 5.0 22.4 20.5 22.7 29.4 11.7 19.2 35.9 33.1 36.2 27.5 20.8 15.5 100.0 15.0 85.0100 209 106 135 85 81 112 124 124 100 85 113 116 85 79 100 97 100
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Male 49857352.1
100.0100
Female 45924547.9
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
187471 481432 177600 134813 105976 117889 410726 274452 389684 177600 127695 170026100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
19.6 50.3 18.5 14.1 11.1 12.3 42.9 28.7 40.7 18.5 13.3 17.8113860 277026 82117 66165 46074 55027 224610 134907 210220 82117 43938 80329
60.7 57.5 46.2 49.1 43.5 46.7 54.7 49.2 53.9 46.2 34.4 47.222.8 55.6 16.5 13.3 9.2 11.0 45.1 27.1 42.2 16.5 8.8 16.1117 111 89 94 84 90 105 94 104 89 66 91
73610 204406 95483 68648 59903 62862 186116 139545 179464 95483 83756 8969739.3 42.5 53.8 50.9 56.5 53.3 45.3 50.8 46.1 53.8 65.6 52.816.0 44.5 20.8 14.9 13.0 13.7 40.5 30.4 39.1 20.8 18.2 19.5
82 89 112 106 118 111 95 106 96 112 137 110
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Male 49857352.1
100.0100
Female 45924547.9
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet587903 171628 228805 187471 855025 851424 127004 242988 481432 322828 145228 177600 137665 248856 159380 156074 798940 533769 756484
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 29.2 38.9 31.9 100.0 99.6 14.9 28.4 56.3 37.8 17.0 20.8 16.1 29.1 18.6 18.3 83.4 55.7 79.0
315278 99925 101493 113860 427633 425524 72622 75875 277026 178376 96259 82117 60763 130705 50483 100108 392562 259534 37186453.6 58.2 44.4 60.7 50.0 50.0 57.2 31.2 57.5 55.3 66.3 46.2 44.1 52.5 31.7 64.1 49.1 48.6 49.2
100.0 31.7 32.2 36.1 100.0 99.5 17.0 17.7 64.8 41.7 22.5 19.2 14.2 30.6 11.8 23.4 78.7 52.1 74.6103 112 85 117 96 96 110 60 111 106 127 89 85 101 61 123 94 93 94
272625 71703 127311 73610 427393 425900 54381 167113 204406 144452 48969 95483 76902 118151 108896 55966 406378 274235 38462146.4 41.8 55.6 39.3 50.0 50.0 42.8 68.8 42.5 44.7 33.7 53.8 55.9 47.5 68.3 35.9 50.9 51.4 50.8
100.0 26.3 46.7 27.0 100.0 99.7 12.7 39.1 47.8 33.8 11.5 22.3 18.0 27.6 25.5 13.1 88.5 59.7 83.897 87 116 82 104 104 89 143 89 93 70 112 117 99 143 75 106 107 106
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Male 49857352.1
100.0100
Female 45924547.9
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year332256 55264 276992 156019 25957 34208 60808 653842 128725 525117 144552 69005 131860 179700 85524 257277
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.034.7 5.8 28.9 16.3 2.7 3.6 6.3 68.3 13.4 54.8 15.1 7.2 13.8 18.8 8.9 26.9
114741 7393 107348 43794 17650 11755 34149 305194 52417 252777 45862 33455 55606 117854 37407 16832834.5 13.4 38.8 28.1 68.0 34.4 56.2 46.7 40.7 48.1 31.7 48.5 42.2 65.6 43.7 65.423.0 1.5 21.5 8.8 3.5 2.4 6.8 61.2 10.5 50.7 9.2 6.7 11.2 23.6 7.5 33.8
66 26 74 54 131 66 108 90 78 92 61 93 81 126 84 126217516 47872 169644 112225 8306 22454 26659 348649 76309 272340 98690 35550 76254 61846 48117 88949
65.5 86.6 61.2 71.9 32.0 65.6 43.8 53.3 59.3 51.9 68.3 51.5 57.8 34.4 56.3 34.647.4 10.4 36.9 24.4 1.8 4.9 5.8 75.9 16.6 59.3 21.5 7.7 16.6 13.5 10.5 19.4137 181 128 150 67 137 91 111 124 108 142 107 121 72 117 72
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing 957818 498573 459245 45452 159226 231359 269651 252130 90745 149120 345613 372340 307302 226977 234439 189100 957818 147525 810293
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.1 47.9 4.7 16.6 24.2 28.2 26.3 9.5 15.6 36.1 38.9 32.1 23.7 24.5 19.7 100.0 15.4 84.6
13-17 45452 22432 23020 45452 1061 7867 26611 9913 10602 16773 5357 12721 45452 22129 233234.7 4.5 5.0 100.0 1.2 5.3 7.7 2.7 3.4 7.4 2.3 6.7 4.7 15.0 2.9
100.0 49.4 50.6 100.0 2.3 17.3 58.5 21.8 23.3 36.9 11.8 28.0 100.0 48.7 51.3100 95 106 2107 25 111 162 56 73 156 48 142 100 316 61
18-34 390585 193445 197140 159226 231359 45406 53184 162066 129929 132333 98782 82365 77106 390585 60826 32975940.8 38.8 42.9 100.0 100.0 50.0 35.7 46.9 34.9 43.1 43.5 35.1 40.8 40.8 41.2 40.7
100.0 49.5 50.5 40.8 59.2 11.6 13.6 41.5 33.3 33.9 25.3 21.1 19.7 100.0 15.6 84.4100 95 105 245 245 123 87 115 86 106 107 86 100 100 101 100
35-49 269651 165398 104253 269651 18043 29433 76166 146008 78904 43714 70476 76557 269651 34637 23501428.2 33.2 22.7 100.0 19.9 19.7 22.0 39.2 25.7 19.3 30.1 40.5 28.2 23.5 29.0
100.0 61.3 38.7 100.0 6.7 10.9 28.2 54.1 29.3 16.2 26.1 28.4 100.0 12.8 87.2100 118 81 355 71 70 78 139 91 68 107 144 100 83 103
50-64 190701 89958 100742 190701 25131 46928 40503 78139 74515 39587 54783 21815 190701 23335 16736619.9 18.0 21.9 75.6 27.7 31.5 11.7 21.0 24.2 17.4 23.4 11.5 19.9 15.8 20.7
100.0 47.2 52.8 100.0 13.2 24.6 21.2 41.0 39.1 20.8 28.7 11.4 100.0 12.2 87.8100 91 110 380 139 158 59 105 122 88 117 58 100 79 104
65+ 61430 27340 34090 61430 1104 11708 40267 8351 10949 28121 21459 901 61430 6597 548326.4 5.5 7.4 24.4 1.2 7.9 11.7 2.2 3.6 12.4 9.2 0.5 6.4 4.5 6.8
100.0 44.5 55.5 100.0 1.8 19.1 65.5 13.6 17.8 45.8 34.9 1.5 100.0 10.7 89.3100 86 116 380 19 122 182 35 56 193 143 7 100 70 106
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
13-17 454524.7
100.0100
18-34 39058540.8
100.0100
35-49 26965128.2
100.0100
50-64 19070119.9
100.0100
65+ 614306.4
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
187471 481432 177600 134813 105976 117889 410726 274452 389684 177600 127695 170026100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
19.6 50.3 18.5 14.1 11.1 12.3 42.9 28.7 40.7 18.5 13.3 17.817998 4943 20758 17998 9253 17998 4943 4943 4943 20758 1872 20225
9.6 1.0 11.7 13.4 8.7 15.3 1.2 1.8 1.3 11.7 1.5 11.939.6 10.9 45.7 39.6 20.4 39.6 10.9 10.9 10.9 45.7 4.1 44.5202 22 246 281 184 322 25 38 27 246 31 251
53081 218206 85959 53081 39328 47065 218206 149276 212190 85959 57705 8595928.3 45.3 48.4 39.4 37.1 39.9 53.1 54.4 54.5 48.4 45.2 50.613.6 55.9 22.0 13.6 10.1 12.0 55.9 38.2 54.3 22.0 14.8 22.0
69 111 119 97 91 98 130 133 134 119 111 12479464 108117 54466 50558 48527 45437 79211 63636 77956 54466 54466 53211
42.4 22.5 30.7 37.5 45.8 38.5 19.3 23.2 20.0 30.7 42.7 31.329.5 40.1 20.2 18.7 18.0 16.9 29.4 23.6 28.9 20.2 20.2 19.7151 80 109 133 163 137 69 82 71 109 152 111
20556 124650 10977 13175 8868 7389 99482 48369 89156 10977 8868 519111.0 25.9 6.2 9.8 8.4 6.3 24.2 17.6 22.9 6.2 6.9 3.110.8 65.4 5.8 6.9 4.7 3.9 52.2 25.4 46.8 5.8 4.7 2.7
55 130 31 49 42 31 122 89 115 31 35 1516371 25515 5440 8884 8228 5440 5440 4784 5440
8.7 5.3 3.1 2.2 3.0 1.4 3.1 3.7 3.226.6 41.5 8.9 14.5 13.4 8.9 8.9 7.8 8.9136 83 48 34 47 22 48 58 50
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
13-17 454524.7
100.0100
18-34 39058540.8
100.0100
35-49 26965128.2
100.0100
50-64 19070119.9
100.0100
65+ 614306.4
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet587903 171628 228805 187471 855025 851424 127004 242988 481432 322828 145228 177600 137665 248856 159380 156074 798940 533769 756484
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 29.2 38.9 31.9 100.0 99.6 14.9 28.4 56.3 37.8 17.0 20.8 16.1 29.1 18.6 18.3 83.4 55.7 79.0
17998 17998 41141 40081 6471 28667 4943 20758 20758 19697 4797 1872 3736 44415 11126 438823.1 9.6 4.8 4.7 5.1 11.8 1.0 6.4 11.7 14.3 1.9 1.2 2.4 5.6 2.1 5.8
100.0 100.0 100.0 97.4 15.7 69.7 12.0 50.5 50.5 47.9 11.7 4.6 9.1 97.7 24.5 96.565 202 101 99 107 249 22 136 246 302 41 25 50 117 44 122
221793 48829 119883 53081 364278 364278 79615 66456 218206 210234 124275 85959 104411 158011 95627 123105 379119 267975 37247737.7 28.5 52.4 28.3 42.6 42.8 62.7 27.3 45.3 65.1 85.6 48.4 75.8 63.5 60.0 78.9 47.5 50.2 49.2
100.0 22.0 54.1 23.9 100.0 100.0 21.9 18.2 59.9 57.7 34.1 23.6 28.7 43.4 26.3 33.8 97.1 68.6 95.493 70 128 69 104 105 154 67 111 160 210 119 186 156 147 193 116 123 121
194007 69273 45270 79464 229209 229209 24977 96115 108117 74614 20148 54466 5005 71592 47424 26151 200729 167200 18693633.0 40.4 19.8 42.4 26.8 26.9 19.7 39.6 22.5 23.1 13.9 30.7 3.6 28.8 29.8 16.8 25.1 31.3 24.7
100.0 35.7 23.3 41.0 100.0 100.0 10.9 41.9 47.2 32.6 8.8 23.8 2.2 31.2 20.7 11.4 74.4 62.0 69.3117 143 70 151 95 96 70 141 80 82 49 109 13 102 106 60 89 111 88
120888 50948 49384 20556 177464 174923 15562 34710 124650 11782 805 10977 7895 9673 9673 3082 154191 67640 14289820.6 29.7 21.6 11.0 20.8 20.5 12.3 14.3 25.9 3.6 0.6 6.2 5.7 3.9 6.1 2.0 19.3 12.7 18.9
100.0 42.1 40.9 17.0 100.0 98.6 8.8 19.6 70.2 6.6 0.5 6.2 4.4 5.5 5.5 1.7 80.9 35.5 74.9103 149 108 55 104 103 62 72 130 18 3 31 29 20 30 10 97 64 95
33216 2579 14267 16371 42933 42933 379 17039 25515 5440 5440 656 4784 4784 20485 19829 102915.6 1.5 6.2 8.7 5.0 5.0 0.3 7.0 5.3 1.7 3.1 0.5 1.9 3.0 2.6 3.7 1.4
100.0 7.8 43.0 49.3 100.0 100.0 0.9 39.7 59.4 12.7 12.7 1.5 11.1 11.1 33.3 32.3 16.888 23 97 136 78 79 5 109 83 26 48 7 30 47 40 58 21
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
13-17 454524.7
100.0100
18-34 39058540.8
100.0100
35-49 26965128.2
100.0100
50-64 19070119.9
100.0100
65+ 614306.4
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year332256 55264 276992 156019 25957 34208 60808 653842 128725 525117 144552 69005 131860 179700 85524 257277
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.034.7 5.8 28.9 16.3 2.7 3.6 6.3 68.3 13.4 54.8 15.1 7.2 13.8 18.8 8.9 26.9
27375 27375 4943 5659 812 15961 25493 25493 5556 3976 15961 6272 73098.2 9.9 3.2 21.8 2.4 26.2 3.9 4.9 3.8 3.0 8.9 7.3 2.8
60.2 60.2 10.9 12.5 1.8 35.1 56.1 56.1 12.2 8.7 35.1 13.8 16.1174 208 67 459 50 553 82 102 81 64 187 155 60
158291 15902 142389 96867 8820 20481 16220 283190 43176 240014 60410 37353 54621 87630 48078 9762247.6 28.8 51.4 62.1 34.0 59.9 26.7 43.3 33.5 45.7 41.8 54.1 41.4 48.8 56.2 37.940.5 4.1 36.5 24.8 2.3 5.2 4.2 72.5 11.1 61.4 15.5 9.6 14.0 22.4 12.3 25.0117 71 126 152 83 147 65 106 82 112 102 133 102 120 138 93
85001 28706 56294 28413 5028 1851 21002 188809 33333 155476 66206 31385 26675 31210 31174 7064225.6 51.9 20.3 18.2 19.4 5.4 34.5 28.9 25.9 29.6 45.8 45.5 20.2 17.4 36.5 27.531.5 10.6 20.9 10.5 1.9 0.7 7.8 70.0 12.4 57.7 24.6 11.6 9.9 11.6 11.6 26.2
91 185 72 65 69 19 123 103 92 105 163 162 72 62 129 9860630 9696 50934 25796 6449 11064 7625 111265 28470 82795 11724 267 46588 24215 64433
18.2 17.5 18.4 16.5 24.8 32.3 12.5 17.0 22.1 15.8 8.1 0.4 35.3 13.5 25.031.8 5.1 26.7 13.5 3.4 5.8 4.0 58.3 14.9 43.4 6.1 0.1 24.4 12.7 33.8
92 88 92 83 125 162 63 85 111 79 41 2 177 68 126961 961 45085 23745 21339 656 20683 172720.3 1.7 6.9 18.4 4.1 0.5 11.5 6.71.6 1.6 73.4 38.7 34.7 1.1 33.7 28.1
5 27 108 288 63 7 179 105
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing 957818 498573 459245 45452 159226 231359 269651 252130 90745 149120 345613 372340 307302 226977 234439 189100 957818 147525 810293
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.1 47.9 4.7 16.6 24.2 28.2 26.3 9.5 15.6 36.1 38.9 32.1 23.7 24.5 19.7 100.0 15.4 84.6
Under $25,000 90745 36866 53879 1061 21395 24011 18043 26235 90745 47150 10121 14200 19274 90745 11129 796169.5 7.4 11.7 2.3 13.4 10.4 6.7 10.4 100.0 15.3 4.5 6.1 10.2 9.5 7.5 9.8
100.0 40.6 59.4 1.2 23.6 26.5 19.9 28.9 100.0 52.0 11.2 15.6 21.2 100.0 12.3 87.7100 78 124 25 142 110 71 110 1056 162 47 64 108 100 80 104
$25,000-$49,999 149120 60746 88373 7867 22036 31148 29433 58635 149120 60582 57500 26220 4817 149120 33171 11594815.6 12.2 19.2 17.3 13.8 13.5 10.9 23.3 100.0 19.7 25.3 11.2 2.5 15.6 22.5 14.3
100.0 40.7 59.3 5.3 14.8 20.9 19.7 39.3 100.0 40.6 38.6 17.6 3.2 100.0 22.2 77.8100 78 124 111 89 86 70 149 642 127 163 72 16 100 144 92
$50,000-$99,999 345613 180597 165016 26611 76005 86061 76166 80769 345613 95852 90228 63652 95882 345613 64514 28109936.1 36.2 35.9 58.5 47.7 37.2 28.2 32.0 100.0 31.2 39.8 27.2 50.7 36.1 43.7 34.7
100.0 52.3 47.7 7.7 22.0 24.9 22.0 23.4 100.0 27.7 26.1 18.4 27.7 100.0 18.7 81.3100 100 100 162 132 103 78 89 277 86 110 75 141 100 121 96
$100,000 & Over 372340 220364 151976 9913 39790 90139 146008 86490 372340 103718 69128 130367 69127 372340 38711 33362938.9 44.2 33.1 21.8 25.0 39.0 54.1 34.3 100.0 33.8 30.5 55.6 36.6 38.9 26.2 41.2
100.0 59.2 40.8 2.7 10.7 24.2 39.2 23.2 100.0 27.9 18.6 35.0 18.6 100.0 10.4 89.6100 114 85 56 64 100 139 88 257 87 78 143 94 100 68 106
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Under $25,000 907459.5
100.0100
$25,000-$49,999 14912015.6
100.0100
$50,000-$99,999 34561336.1
100.0100
$100,000 & Over 37234038.9
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
187471 481432 177600 134813 105976 117889 410726 274452 389684 177600 127695 170026100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
19.6 50.3 18.5 14.1 11.1 12.3 42.9 28.7 40.7 18.5 13.3 17.820671 50161 17115 18253 10123 11212 48167 33479 39945 17115 11183 10074
11.0 10.4 9.6 13.5 9.6 9.5 11.7 12.2 10.3 9.6 8.8 5.922.8 55.3 18.9 20.1 11.2 12.4 53.1 36.9 44.0 18.9 12.3 11.1116 110 102 143 101 100 124 129 108 102 92 63
11569 80603 26160 6606 6606 6606 74117 24480 70757 26160 10382 261606.2 16.7 14.7 4.9 6.2 5.6 18.0 8.9 18.2 14.7 8.1 15.47.8 54.1 17.5 4.4 4.4 4.4 49.7 16.4 47.4 17.5 7.0 17.540 108 95 31 40 36 116 57 117 95 52 99
42606 146003 59581 26235 5529 26235 127541 64985 124097 59581 33519 5904822.7 30.3 33.5 19.5 5.2 22.3 31.1 23.7 31.8 33.5 26.2 34.712.3 42.2 17.2 7.6 1.6 7.6 36.9 18.8 35.9 17.2 9.7 17.1
63 84 93 54 14 62 86 66 88 93 73 96112625 204664 74744 83719 83719 73835 160901 151508 154885 74744 72611 74744
60.1 42.5 42.1 62.1 79.0 62.6 39.2 55.2 39.7 42.1 56.9 44.030.2 55.0 20.1 22.5 22.5 19.8 43.2 40.7 41.6 20.1 19.5 20.1155 109 108 160 203 161 101 142 102 108 146 113
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Under $25,000 907459.5
100.0100
$25,000-$49,999 14912015.6
100.0100
$50,000-$99,999 34561336.1
100.0100
$100,000 & Over 37234038.9
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet587903 171628 228805 187471 855025 851424 127004 242988 481432 322828 145228 177600 137665 248856 159380 156074 798940 533769 756484
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 29.2 38.9 31.9 100.0 99.6 14.9 28.4 56.3 37.8 17.0 20.8 16.1 29.1 18.6 18.3 83.4 55.7 79.0
25587 3940 976 20671 84386 80785 3168 27456 50161 43343 26228 17115 26289 22840 10734 15188 71549 46898 628964.4 2.3 0.4 11.0 9.9 9.5 2.5 11.3 10.4 13.4 18.1 9.6 19.1 9.2 6.7 9.7 9.0 8.8 8.3
100.0 15.4 3.8 80.8 100.0 95.7 3.8 32.5 59.4 51.4 31.1 20.3 31.2 27.1 12.7 18.0 78.8 51.7 69.346 24 5 116 104 100 26 119 110 142 191 102 202 97 71 103 95 93 88
95503 46471 37463 11569 135230 135230 10408 44219 80603 28224 2064 26160 9283 21865 12610 18654 124261 55980 11361616.2 27.1 16.4 6.2 15.8 15.9 8.2 18.2 16.7 8.7 1.4 14.7 6.7 8.8 7.9 12.0 15.6 10.5 15.0
100.0 48.7 39.2 12.1 100.0 100.0 7.7 32.7 59.6 20.9 1.5 19.3 6.9 16.2 9.3 13.8 83.3 37.5 76.2104 174 105 40 102 102 53 117 108 56 9 95 43 56 51 77 100 67 96
186909 31986 112316 42606 312138 312138 84226 81909 146003 140038 80457 59581 48868 115275 64997 73518 297028 175415 29133631.8 18.6 49.1 22.7 36.5 36.7 66.3 33.7 30.3 43.4 55.4 33.5 35.5 46.3 40.8 47.1 37.2 32.9 38.5
100.0 17.1 60.1 22.8 100.0 100.0 27.0 26.2 46.8 44.9 25.8 19.1 15.7 36.9 20.8 23.6 85.9 50.8 84.388 52 136 63 101 102 184 93 84 120 154 93 98 128 113 131 103 91 107
279904 89230 78049 112625 323271 323271 29202 89404 204664 111223 36479 74744 53223 88876 71039 48714 306102 255476 28863647.6 52.0 34.1 60.1 37.8 38.0 23.0 36.8 42.5 34.5 25.1 42.1 38.7 35.7 44.6 31.2 38.3 47.9 38.2
100.0 31.9 27.9 40.2 100.0 100.0 9.0 27.7 63.3 34.4 11.3 23.1 16.5 27.5 22.0 15.1 82.2 68.6 77.5122 134 88 155 97 98 59 95 109 89 65 108 99 92 115 80 99 123 98
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Under $25,000 907459.5
100.0100
$25,000-$49,999 14912015.6
100.0100
$50,000-$99,999 34561336.1
100.0100
$100,000 & Over 37234038.9
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year332256 55264 276992 156019 25957 34208 60808 653842 128725 525117 144552 69005 131860 179700 85524 257277
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.034.7 5.8 28.9 16.3 2.7 3.6 6.3 68.3 13.4 54.8 15.1 7.2 13.8 18.8 8.9 26.9
25900 4577 21322 19134 933 1255 67836 11421 56415 19746 3319 25224 8126 17454 259397.8 8.3 7.7 12.3 2.7 2.1 10.4 8.9 10.7 13.7 4.8 19.1 4.5 20.4 10.1
28.5 5.0 23.5 21.1 1.0 1.4 74.8 12.6 62.2 21.8 3.7 27.8 9.0 19.2 28.682 87 81 129 29 22 110 94 113 144 51 202 48 215 106
60026 4988 55038 37796 5530 5273 6438 108956 37427 71529 38640 4869 8408 19613 6330 5912118.1 9.0 19.9 24.2 21.3 15.4 10.6 16.7 29.1 13.6 26.7 7.1 6.4 10.9 7.4 23.040.3 3.3 36.9 25.3 3.7 3.5 4.3 73.1 25.1 48.0 25.9 3.3 5.6 13.2 4.2 39.6116 58 128 156 137 99 68 107 187 87 172 45 41 70 48 148
116945 15564 101380 50665 12471 1833 36412 260485 44822 215663 56430 11820 52657 94756 17165 7637435.2 28.2 36.6 32.5 48.0 5.4 59.9 39.8 34.8 41.1 39.0 17.1 39.9 52.7 20.1 29.733.8 4.5 29.3 14.7 3.6 0.5 10.5 75.4 13.0 62.4 16.3 3.4 15.2 27.4 5.0 22.1
98 78 101 90 133 15 166 110 96 114 108 47 111 146 56 82129386 30134 99251 48424 7955 26169 16703 216565 35056 181510 29736 48997 45571 57205 44574 95843
38.9 54.5 35.8 31.0 30.6 76.5 27.5 33.1 27.2 34.6 20.6 71.0 34.6 31.8 52.1 37.334.7 8.1 26.7 13.0 2.1 7.0 4.5 58.2 9.4 48.7 8.0 13.2 12.2 15.4 12.0 25.7100 140 92 80 79 197 71 85 70 89 53 183 89 82 134 96
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
Gender Age Household Income Region Bought Sports Apparel
Total Male Female 13-17 18-24 25-34 35-49 50+ South West Total $1-49 $50+Total Purchasing 957818 498573 459245 45452 159226 231359 269651 252130 90745 149120 345613 372340 307302 226977 234439 189100 957818 147525 810293
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 52.1 47.9 4.7 16.6 24.2 28.2 26.3 9.5 15.6 36.1 38.9 32.1 23.7 24.5 19.7 100.0 15.4 84.6
Northeast 307302 141234 166068 10602 63450 68883 78904 85464 47150 60582 95852 103718 307302 307302 29099 27820332.1 28.3 36.2 23.3 39.8 29.8 29.3 33.9 52.0 40.6 27.7 27.9 100.0 32.1 19.7 34.3
100.0 46.0 54.0 3.4 20.6 22.4 25.7 27.8 15.3 19.7 31.2 33.8 100.0 100.0 9.5 90.5100 88 113 73 124 93 91 106 162 127 86 87 312 100 61 107
North Central 226977 100577 126400 16773 57075 41706 43714 67708 10121 57500 90228 69128 226977 226977 66914 16006323.7 20.2 27.5 36.9 35.8 18.0 16.2 26.9 11.2 38.6 26.1 18.6 100.0 23.7 45.4 19.8
100.0 44.3 55.7 7.4 25.1 18.4 19.3 29.8 4.5 25.3 39.8 30.5 100.0 100.0 29.5 70.5100 85 116 156 151 76 68 113 47 163 110 78 422 100 191 83
South 234439 138964 95475 5357 34447 47918 70476 76242 14200 26220 63652 130367 234439 234439 38053 19638624.5 27.9 20.8 11.8 21.6 20.7 26.1 30.2 15.6 17.6 18.4 35.0 100.0 24.5 25.8 24.2
100.0 59.3 40.7 2.3 14.7 20.4 30.1 32.5 6.1 11.2 27.2 55.6 100.0 100.0 16.2 83.8100 114 85 48 88 85 107 124 64 72 75 143 409 100 105 99
West 189100 117798 71302 12721 4254 72852 76557 22716 19274 4817 95882 69127 189100 189100 13460 17564019.7 23.6 15.5 28.0 2.7 31.5 28.4 9.0 21.2 3.2 27.7 18.6 100.0 19.7 9.1 21.7
100.0 62.3 37.7 6.7 2.2 38.5 40.5 12.0 10.2 2.5 50.7 36.6 100.0 100.0 7.1 92.9100 120 79 142 14 159 144 46 108 16 141 94 507 100 46 110
Under $25K
$25K- $49.9K
$50K- $99.9K
$100K &Over
North East
North Central
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Northeast 30730232.1
100.0100
North Central 22697723.7
100.0100
South 23443924.5
100.0100
West 18910019.7
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/WatchedFrequent Activity Segments Attended 4+ Games Watched Television 12+ Games Watched Online 3+ Games
187471 481432 177600 134813 105976 117889 410726 274452 389684 177600 127695 170026100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
19.6 50.3 18.5 14.1 11.1 12.3 42.9 28.7 40.7 18.5 13.3 17.866630 214025 42900 32761 31486 25720 173875 110837 158851 42900 29167 35860
35.5 44.5 24.2 24.3 29.7 21.8 42.3 40.4 40.8 24.2 22.8 21.121.7 69.6 14.0 10.7 10.2 8.4 56.6 36.1 51.7 14.0 9.5 11.7111 139 75 76 93 68 132 126 127 75 71 66
9476 100980 53017 9476 819 9476 85584 47651 85584 53017 35101 524845.1 21.0 29.9 7.0 0.8 8.0 20.8 17.4 22.0 29.9 27.5 30.94.2 44.5 23.4 4.2 0.4 4.2 37.7 21.0 37.7 23.4 15.5 23.121 89 126 30 3 34 88 73 93 126 116 130
76044 133848 67282 59673 57475 53656 118687 90410 112670 67282 54958 6728240.6 27.8 37.9 44.3 54.2 45.5 28.9 32.9 28.9 37.9 43.0 39.632.4 57.1 28.7 25.5 24.5 22.9 50.6 38.6 48.1 28.7 23.4 28.7166 114 155 181 222 186 118 135 118 155 176 162
35322 32579 14401 32903 16196 29037 32579 25554 32579 14401 8469 1440118.8 6.8 8.1 24.4 15.3 24.6 7.9 9.3 8.4 8.1 6.6 8.518.7 17.2 7.6 17.4 8.6 15.4 17.2 13.5 17.2 7.6 4.5 7.6
95 34 41 124 77 125 40 47 42 41 34 43
Total Attended 4+
Games
Total Watched
Television 12+ Games
Total Watched
Online 3+ Games
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Used Mobile Device for
SportsUsed Tablet
for Sports
Used Smart Phone for
Sports
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Northeast 30730232.1
100.0100
North Central 22697723.7
100.0100
South 23443924.5
100.0100
West 18910019.7
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Attended Watched Use Mobile Device for SportsTelevision Computer/Tablet/Smart Phone
Total 1 2-3 4+ Total Total 1-2 3-11 12+ Total 1-2 3+ Computer Tablet Tablet587903 171628 228805 187471 855025 851424 127004 242988 481432 322828 145228 177600 137665 248856 159380 156074 798940 533769 756484
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 29.2 38.9 31.9 100.0 99.6 14.9 28.4 56.3 37.8 17.0 20.8 16.1 29.1 18.6 18.3 83.4 55.7 79.0
198661 37143 94887 66630 289868 289868 14428 61415 214025 100278 57378 42900 34835 71229 59123 16927 239537 158617 22342333.8 21.6 41.5 35.5 33.9 34.0 11.4 25.3 44.5 31.1 39.5 24.2 25.3 28.6 37.1 10.8 30.0 29.7 29.5
100.0 18.7 47.8 33.5 100.0 100.0 5.0 21.2 73.8 34.6 19.8 14.8 12.0 24.6 20.4 5.8 77.9 51.6 72.7105 67 129 111 106 106 35 79 139 97 123 75 79 89 116 34 93 93 92
131813 26827 95511 9476 213113 213113 10914 101219 100980 73330 20312 53017 58026 36400 28770 27426 194828 115871 18133522.4 15.6 41.7 5.1 24.9 25.0 8.6 41.7 21.0 22.7 14.0 29.9 42.2 14.6 18.1 17.6 24.4 21.7 24.0
100.0 20.4 72.5 7.2 100.0 100.0 5.1 47.5 47.4 34.4 9.5 24.9 27.2 17.1 13.5 12.9 85.8 51.0 79.995 66 176 21 105 106 36 176 89 96 59 126 178 62 76 74 103 92 101
150991 59923 15024 76044 203704 202643 28373 40422 133848 86714 19432 67282 30403 85199 64437 56125 198919 131078 19152925.7 34.9 6.6 40.6 23.8 23.8 22.3 16.6 27.8 26.9 13.4 37.9 22.1 34.2 40.4 36.0 24.9 24.6 25.3
100.0 39.7 10.0 50.4 100.0 99.5 13.9 19.8 65.7 42.6 9.5 33.0 14.9 41.8 31.6 27.6 84.8 55.9 81.7105 143 27 166 97 97 91 68 114 110 55 155 90 140 165 147 102 100 103
106438 47734 23382 35322 148340 145799 73288 39932 32579 62506 48106 14401 14401 56028 7049 55596 165655 128203 16019718.1 27.8 10.2 18.8 17.3 17.1 57.7 16.4 6.8 19.4 33.1 8.1 10.5 22.5 4.4 35.6 20.7 24.0 21.2
100.0 44.8 22.0 33.2 100.0 98.3 49.4 26.9 22.0 42.1 32.4 9.7 9.7 37.8 4.8 37.5 87.6 67.8 84.792 141 52 95 88 87 292 83 34 98 168 41 53 114 22 180 105 122 107
Total Mobile
Smart Phone
Total Mobile
Smart Phone
Sports Fan/Social Media Report 2014Spending on Sports Logo Apparel:Hockey: NHLAmounts shown are dollars spent
TotalTotal Purchasing 957818
100.0100.0
Northeast 30730232.1
100.0100
North Central 22697723.7
100.0100
South 23443924.5
100.0100
West 18910019.7
100.0100
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)
Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Twitter Usage Following this Sport Facebook Usage Following this Sport Participated in Sport
Total Daily Total Daily Past Year332256 55264 276992 156019 25957 34208 60808 653842 128725 525117 144552 69005 131860 179700 85524 257277
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.034.7 5.8 28.9 16.3 2.7 3.6 6.3 68.3 13.4 54.8 15.1 7.2 13.8 18.8 8.9 26.9
130736 8532 122204 83364 12127 10414 16299 187790 49991 137799 63091 15586 33386 25736 10877 6028839.3 15.4 44.1 53.4 46.7 30.4 26.8 28.7 38.8 26.2 43.6 22.6 25.3 14.3 12.7 23.442.5 2.8 39.8 27.1 3.9 3.4 5.3 61.1 16.3 44.8 20.5 5.1 10.9 8.4 3.5 19.6123 48 138 167 146 95 84 90 121 82 136 70 79 45 40 73
73367 13592 59775 26194 4107 9187 20287 176681 24912 151769 49151 19534 9383 73701 22040 7227422.1 24.6 21.6 16.8 15.8 26.9 33.4 27.0 19.4 28.9 34.0 28.3 7.1 41.0 25.8 28.132.3 6.0 26.3 11.5 1.8 4.0 8.9 77.8 11.0 66.9 21.7 8.6 4.1 32.5 9.7 31.8
93 104 91 71 67 113 141 114 82 122 143 119 30 173 109 11977841 6592 71248 38149 8745 7638 16717 155172 35501 119671 14322 23568 62005 19776 38798 80193
23.4 11.9 25.7 24.5 33.7 22.3 27.5 23.7 27.6 22.8 9.9 34.2 47.0 11.0 45.4 31.233.2 2.8 30.4 16.3 3.7 3.3 7.1 66.2 15.1 51.0 6.1 10.1 26.4 8.4 16.5 34.2
96 49 105 100 138 91 112 97 113 93 40 140 192 45 185 12750313 26548 23765 8312 978 6970 7506 134199 18322 115878 17988 10316 27086 60487 13810 44523
15.1 48.0 8.6 5.3 3.8 20.4 12.3 20.5 14.2 22.1 12.4 15.0 20.5 33.7 16.1 17.326.6 14.0 12.6 4.4 0.5 3.7 4.0 71.0 9.7 61.3 9.5 5.5 14.3 32.0 7.3 23.5
77 243 43 27 19 103 63 104 72 112 63 76 104 170 82 88
Twitter Users
Twitter Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekFacebook
Users
Facebook Users Do
Not Follow
4-6 Days a Week
1-3 Days a Week
Less than Once a
WeekEver
Partic.