hms international (hotels, restaurants & real estate consulting)

Practical, Qualitative, Integral Solutions

Integral services for the hotel industry;

from conceptualization to execution and from

management to high performance.

Integral services to companies or investors

aiming to acquire and develop real estate in

South Eastern Europe.

Integral services for the foodservice industry;

from conceptualization to execution and from

management to high performance and

expansion.

Practical ▪ Qualitative ▪ Integral Solutions

© 2012 HMS International Ltd.

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1. MISSION

“Our Mission is to provide

Practical, Qualitative, Integral

Solutions within the hospitality

and real estate industries, which

allow our clients to immediately

take actions towards the right

direction”.

PRACTICAL

QUALITATIVE

INTEGRAL

SOLUTIONS



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2. ABOUT US

HMS International is a hands-on

hospitality and real estate specialized

consulting firm.

Hotels & Resorts

Restaurants & Bars

Real Estate developments

.. are our strength.

We understand operations, thus, we are

capable to;

Design highly efficient developments.

Structure and define specific quality

management procedures.

Improve standards and profitability.

Our roots are on Hospitality and Quality

Management Systems. That is why like no

other, we can offer you the best tailored

service, by following a, practical, qualitative,

and integral methodology.

Project: Arsenal complex / Zadar / Croatia



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3. CORE CLIENTS

Chains, groups, franchisors and

independent companies:

Resorts

Hotels

Holiday Villages

Campings

Restaurants

Cafeterias

Developers.

Investors and Investment Funds.

International Organizations,

Governments, Regional and Local

Administrations.

Project: Cantina Mariachi / Spain



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4. SERVICES

Concept & Property Development

Menu Engineering Plus Report

Menu Elaboration

Expansion Strategies

Hotel

Consulting (specific services)

Restaurant

Consulting (specific services)

Hotel &

Restaurant

Consulting (shared services)

Financial Feasibility

Operational Yield

Quality Management

Strategic Planning

Training / Seminars

Concept & Property Development

Property Brokerage

Real Estate

Plot identification in SEE

Architectural design and project

development



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4. SERVICES (Hotels & Restaurants)

Financial Feasibility

1. Market Studies

2. Hotel Valuations

3. Financial Analysis

4. Feasibility Studies

5. Business and Financial Planning

6. Mediation in Hospitality Real

Estate

In this area we let the numbers

talk.

At HMS International, we respond

with our engagement, efficiency,

and accuracy.

Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina



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Operational Yield

1. Profit and Process Improvement Analysis (P.P.I.A.) for hotels, restaurants and

camping

2. Staff Audit

3. Inventory Audit

For example; the “Profit and Process Improvement Analysis” evaluates the

current status of the business on all different areas, and offers the advantage of

a fast conclusion-reaction possibility.

Once operation errors and income statement deviations are detected, corrective

practical solutions are designed to be executed by priority. Through P.P.I.A., you

will be able to:

Increase G.O.P.

Improve operations efficiency

Acquire guidelines to develop a well defined control and management

system

Project: Zelena Laguna / Porec / Croatia (leading THR)



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Quality Management

1. Quality Hospitality Management

System (Q-HMS)

2. Consulting for Quality Certifications

3. HACCP

4. External Quality Audits

Q-HMS has been developed by

HMS-International. It integrates all

aspects of the business in order to

focus on the essential; satisfy

guests and achieve higher profit.

All of our quality management

services are oriented to save costs,

improve efficiency, and strengthen

the know-how and value of the

company.

Project: Arcotel Allegra / Zagreb / Croatia



Project: Lesic Dimitri Palace / Korcula / Croatia 10


Strategic Planning

1. Strategic Plan

2. Marketing Plan

3. Coaching

By applying the appropriate

strategy, it will be better

determined where the company is

going, and how it's going to get

there.



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Training & Seminars

1. Quality Management

2. Hospitality Management

3. Hospitality Operations

A wide range of courses (theory

+ practice) are offered, which

can be customized to your

Company.

Project: Tony Roma’s / USA



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4. SERVICES (Hotels & Resorts)

Concept and Project Development

1. Quality Management

2. Market Assessment

3. Concept Site Plan

4. Master Plan

5. Architectural project

6. Business Plan

7. Owner representation

First step if owning a land is to

determine its “better and most valuable

use”. Once this is achieved, the search

for capital might be the next issue.

HMS International provides expertise to

advise ownership on the best possible

product for a location, up to the search

for investors or management

companies. Furthermore, we coordinate

the development of the project, in order

for it to become a successful reality.

Project: YouGo Hotels & Bars / Spain



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4. SERVICES (Hotels & Resorts)

Property Brokerage

1. Lodging valuation and analysis

2. Real estate and land identification

3. Assistance on company sale /

acquisitions

4. Support in negotiation processes

Thanks to our experience in the

lodging industry, we understand

both; the operational as well as the

financial part of the business. This

allows us to optimize the value for

sellers and for buyers.

This service is focused on lodging

or land properties in South Easter

Europe, by representing lodging or

land owners, as well as interested

buyers.

Project: YouGo Hotels & Bars / Spain



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4. SERVICES (Restaurant)

Restaurant Concept and Project Development

We can develop your project from the

first draft idea, to the opening day by;

defining a strong brand image, creating

aesthetical yet functional spaces and

taking care of the construction,

designing menus, etc.

Main services offered are:

Business / Concept Definition

Investment and Feasibility

Forecast

Menu Definition and Price Fixation

Internal Organization

Location Analysis

Architect Project

Decor and Image Project

Business Start-up Support

Project: The Frosty Dutchman / Spain



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Menu Engineering Plus Report

By applying the Menu Engineering tool to your menu, we

will provide you with precise indications on which items to:

Promote

Eliminate

Increase price

Decrease price

Decrease cost

Change the name

... and much more

"Since I have learned to know the benefits of Menu

Engineering I cannot imagine running a restaurant without it".

Viljam Cvek

(President of the Croatian Cook Association)

Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina



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Menu Design

Other than developing the

restaurant’s concept, our team

can develop the menu. This is

essential to determine the most

efficient kitchen equipment, as

well as its right distribution.

The menu development can

include:

Recipe development

Menu tasting and fine tuning

with clients

Restaurant chef and/or team

training

Montagut Editores / T. Botella



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Expansion strategies

Expanding restaurant businesses

is one of our strength, thanks to

large experience in the Spanish

restaurant chain system where

HMS International advises some of

the leading chains.

Expansion are mainly through:

Own resources

Franchising

Project: The Frosty Dutchman / Spain



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5. SERVICES (Real Estate)

Plot identification in South Eastern Europe

Orientation on the steps to acquire a property in the chosen country with guarantees.

Assessment on which the best areas to invest according to expectations are .

Allocation and presentation of different properties that adjust to requirements.

Support on negotiations.

Support on opening a company.



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5. SERVICES (Real Estate)

Architectural design and project

development

We offer an integrated range of services that cover all necessary steps to develop your investment (from hotels and resorts to residential).

Preparation of all paperwork necessary to buy the property.

Complete architectural exterior and interior design.

Tendering for additional suppliers, etc.



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6. TEAM EXPERIENCE – Case briefing

Our Team of Experts has worked in prestigious hospitality and/ or consulting firms. See a

sample of companies and organizations where our Consultants have been involved.

Hotel &, Resort consulting

INA (Costa Rica): review of the governmental study plan for the hospitality sector (2009)

Byder d.o.o. (Croatia): identification of a Management company for their property on Krk (RIU

Hotels and Resorts) was selected (2008 – 2009)

Bosnalijek d.d. (Bosnia and Herzegovina): business plan for the development of a resort in

Bjelasnica (2008 – current)

Winter d.o.o. (Bosnia and Herzegovina): apart hotel (four stars, 66 rooms with wellness, etc.).

Property development from planning, SOP, to opening, by also specifically developing menu, etc. for

all foodservice (2007 - current)

Plava Laguna (Croatia): definition of Zelena Laguna’s entire resort “new concept” for 2015 (2008 –

current)

Breo Hotels (USA): analysis on SEE capitals, tailored to assess the feasibility of developing a

boutique hotel chain in the region (2007-08)

Titan Marina (Croatia): concept definition and feasibility study for the development of a marina of

400 mega-yachts on a location in Istria (2007)

Maistra (Croatia): review of an analysis on “Naturism Tourism in 2007 trends, with special focus on

Europe” – Project leader: THR (2007)

Instituto de Comercio Exterior – ICEX (Spain): Real Estate investment opportunity identification

for Spanish real estate investors (developers) in Croatia (2007)



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Hotel & Resort consulting

ICEX (Spain): identification of hotel/ resort investments in the Split/ Dalmatia county for

Spanish hotel investors (2006).

Zagreb Montaža d.d. (Croatia): property development project to determine the best value

and use of the land for a 100.000m2 plot (for marina, hotel and apartments) (2006).

Ilirija d.d. (Croatia): profit and process improvement appraisal of facilities (2006).

Fima (Lithuania): Croatian Privatization Fund analysis, to present tender with higher winning

possibilities (Fima was among finalists on Maestral tender until it was cancelled) (2006).

Arcotel Allegra Zagreb (Croatia): operational quality appraisal (2005).

Terme Čatež (Slovenia): revenue improvement analysis; “La Storia Trattoria” restaurant chain

(2005).

Zaton Holiday Village (Croatia): process and revenue improvement appraisal, as well as

property development analysis (2005).

S.T.O. (Slovene Tourism Organization): “Strategy for development of wellness products in

Slovenia” (2004).

Maistra (Croatia): a one year and a half duration project that focused on merging Jadran

Turist d.d. and Anita Vrsar d.d. into one only company (Maistra d.d.), in all operational

aspects. Thus developing an own “Internal Quality Management System” for all operations,

developing management tools, revenue tools, etc. (2003 – 2005).



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Restaurant consulting

Espaidesig (Spain): concept development and implementation of a new restaurant concept in Barcelona; feasibilitiy, SOP’s, menu, space distribution, etc. (2007-08).

Econ (Bosnia and Herzegovina): concept development and implementation of a new organic shop and restaurant concept in Sarajevo (2007-08).

Private investor (Spain): development of a shop & restaurant concept for expansion through franchising in Spain (2007).

Cigierre - Compagnia Generale Ristorazione (Italy): second largest restaurant group in Italy with more than 75 units (6 different concepts). Internal quality management system (Q-HMS) development for the brands being franchised, as well as for the corporate office (2005 – 2006).

Nazca private equity (Spain): valuation of the Lizarrán chain (150 restaurant units), in order for this investment fund to decide on its acquisition (2007).

Grupo Restmon (Cantina Mariachi, Pasta City, Rocks and Ribs, Sumo) (Spain): fourth largest restaurant company in Spain with a total of 190 units. Development and implementation of the entire Standard Operating Procedure System for the company (2002 – 2004).

Tapasbar (Spain): implementation of the ISO 9001 quality system (2004).



6. TEAM EXPERIENCE – Case studies (Hotel)

Hotel Vlasic / Bosnia Herzegovina

The investor engaged the firm to

perform from the feasibility to the

finishing stage of the hotel, all

related financial and operational

related issues, such as concept

definition, space and facility

definition, positioning, standard

procedures, etc.

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http://hotel-blanca.com/






6. TEAM EXPERIENCE – Case studies (Restaurants)

“The Frosty Dutchman” / Spain

We are realistic. We know that to make the

most of the business we need to have a great

concept, and at the end, a great concept is

the one that delivers above average profits.

Our focus is on Soft Ice and Frozen Yogurt,

Pancakes, Coffee and Drinks.

We say that we not only have one of the

bests soft ice creams in town, but also one of

the bests coffees and drinks in town..

We believe our décor breaks the mould of the

usual frozen yogurt or soft ice chains around

and offers a higher degree of personality and

of flexibility in terms of consumption motives

throughout the day. Moreover, very

importantly, seasonality is not of an issue for

us.

If potentially interested in knowing more

about the concept for a franchise, please

contact us.

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http://www.thefrostyduchman.com/










6. TEAM EXPERIENCE – Case studies (Marina)

Marina Master plan / Istria – Croatia


design the marina facilities from a

positioning as well as from a

product mix point of view.

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6. TEAM EXPERIENCE – Case studies (Brokerage)

Hotel Management firm identification /

Island of Krk – Croatia


identify the best possible hotel operator

for their property. A contract has been

signed with Riu Hotels, one of the

Spanish vacational leading chains.

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6. TEAM EXPERIENCE

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Marco Julià Eggert

Founder & Managing Director

• Master of Management in Hospitality at Cornell

University

• He is Director of Inverkapital, a Real Estate

fund which invests in Croatia

(www.inverkapital.com)

• He teaches seminars on foodservice at several

hospitality schools

• Principal author of the bestseller book “Quality

Management applied to Hotels and

Restaurants”, of Pearson Educación / Prentice

Hall - 2002.

• Co-author of the case study “Spain and

Croatia; traditional vs. new markets”, published

article on AIEST’s book (Real Estate and

Destination Tourism), from Erich Schmidt

Verlag – 2008

• Marco has more than 20 years of experience

working on hotel and restaurant projects in

Spain and internationally

http://esv.info/id/350311088/katalog.html

BARCELONA (E) ZAGREB (HR)

Diputación 321, 5

Tel.: +34 935 323 150

Zagrebačka avenija104, 617

Tel.: +385 1 6184 682

[email protected]

www.hmsinternational.eu

Disclaimer: pictures allocated on the particular

slides do not necessarily represent the exact

project type developmed for the firm displaid

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