highlights week 34. tv one’s rapid response growing wow & yoy for hhs with kids 0-14 source:...
TRANSCRIPT
HIGHLIGHTS
WEEK 34
TV ONE’S RAPID RESPONSE GROWING WOW & YOY FOR HHS WITH KIDS 0-14
Source: Nielsen TAM. Same Week Last Year W/C 23/08/09. Previous Four Weeks W/C 25/07/10- WC 21/08/10
12.8
14.6
15.9
7.3
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
HHS w/Kids 0-14
Ave
rag
e A
ud
ien
ce (%
)
Rapid Response TV ONE Monday 8pmAverage Audience
Same Week Last Year Previous Four Weeks
TV ONE - Monday 23rd August 2010 TV3 - Monday 23rd August 2010
THE ALL NEW ANNABEL LANGBEIN THE FREE RANGE
COOK GROWING WOW & YOY FOR ALL KEY DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 23/08/09. Previous Four Weeks W/C 25/07/10- WC 21/08/10
10.0
9.2
7.5
10.0
8.9
7.6
13.1
10.3 10.3
6.5
7.3 7.4
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
AP 25-54 HHS w/Kids 0-14 AP 18-49
Ave
rag
e A
ud
ien
ce (%
)
Annabel Langbein The Free Range Cook, TV ONE Saturday 7pmAverage Audience
Same Week Last Year Previous Four Weeks
TV ONE - Saturday 28th August 2010 TV3 - Saturday 28th August 2010
MASTERCHEF AUSTRALIA GROWING AUDIENCES
WOW & YOY FOR AP 25-54 AND AP 18-49
Source: Nielsen TAM. Same Week Last Year W/C 23/08/09. Previous Four Weeks W/C 25/07/10- WC 21/08/10
4.5
3.6
5.3
4.5
5.95.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
AP 25-54 AP 18-49
Ave
rag
e A
ud
ien
ce (%
)Masterchef Australia, TV ONE Weekdays
Average Audience
Same Week Last Year Previous Four Weeks TVONE - W/C 22nd August 2010 - Mon-Fri
TV2’S THE MENTALIST GROWING AUDIENCES WOW & YOY AGAINST ALL KEY
DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 23/08/09. Previous Four Weeks W/C 25/07/10- WC 21/08/10
14.3
20.1
14.315.9
19.7
13
18.7
22.1
15.0
10.3
11.9 11.4
0
2
4
6
8
10
12
14
16
18
20
22
24
AP 25-54 HHS w/Kids 0-14 AP 18-39
Ave
rag
e A
ud
ien
ce (%
)
The Mentalist, TV2 Monday 8.30pm Average Audience
Same Week Last Year Previous Four Weeks
TV2 - Monday 23rd August 2010 TV3 - Monday 23rd August 2010
TV2’S RETURNING SHOW CHUCK DELIVERS HIGHER RATINGS YOY
AGAINST AP 18-39
Source: Nielsen TAM. First Ep last series W/C 18/02/09 at 21:30. Previous Four Weeks W/C 25/07/10- WC 21/08/10 at 20:30
10.7
7.6
8.5
9.6
0
2
4
6
8
10
12
First Ep this Series 2010 First Ep Last Series Average Last Series Average Previous 4 weeks
Ave
rag
e A
ud
ien
ce (%
)
Chuck, TV2 Wednesday 8.30pm Average Audience AP 18-39
TV2’S NEW SHOW HUMAN TARGET
GROWING AUDIENCES WOW & YOY AGAINST ALL KEY DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 23/08/09. Previous Four Weeks W/C 25/07/10- WC 21/08/10
4.85.2
6.6
8.58.1
7.7
9.58.8
9.2
4.94.5 4.3
0
2
4
6
8
10
AP 25-54 AP 18-49 AP 18-39
Ave
rag
e A
ud
ien
ce (%
)
Human Target , TV2 Wednesday 9.30pm Average Audience
Same Week Last Year Previous Four Weeks
TV2 - Wednesday 25th August 2010 TV3 - Wednesday 25th August 2010
TV2’S THE BACHELOR GROWING AGAINST HHS WITH KIDS 0-14
WEEK ON WEEK & YEAR ON YEAR
Source: Nielsen TAM. Same Week Last Year W/C 23/08/09. Previous Four Weeks W/C 25/07/10- WC 21/08/10
11.310.6
13.4
10.1
0
2
4
6
8
10
12
14
16
HHS w/Kids 0-14
Ave
rag
e A
ud
ien
ce (%
)
The Bachelor, TV2 Friday 8.30pm Average Audience
Same Week Last Year Previous Four Weeks
TV2 - Friday 27th August 2010 TV3 - Friday 27th August 2010
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream
STREAM VIEWS INCREASE BY 51% YOY ON TVNZ Ondemand
The Vampire Diaries (Ep 9)
Shortland Street (Fri Ep 20/08)
This is Not My Life (Ep 5)
The Mentalist (Ep 3)
Shortland Street (Wed Ep)
Top 5 Streams
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Str
eam
Vie
ws
Stream Views on tvnz.co.nz Entertainment
2009 2010