highlights week 37. city homicide growing wow & yoy for ap 25-54 & hhs with kids 0-14...
TRANSCRIPT
HIGHLIGHTS
WEEK 37
CITY HOMICIDE GROWING WOW & YOY FOR AP 25-54 & HHS WITH KIDS 0-14
Source: Nielsen TAM. Same Week Last Year W/C 13/09/09. Previous Four Weeks W/C 15/08/10- WC 11/09/10
3.7
4.75.2
4.4
8.5
9.4
8.37.9
0.0
2.0
4.0
6.0
8.0
10.0
AP 25-54 HHS w/Kids 0-14
Ave
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e A
ud
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ce (%
)
City Homicide, TV ONE Monday 9.30pmAverage Audience
Same Week Last Year Previous Four Weeks
TV ONE - Monday 13th September 2010 TV3 - Monday 13th September 2010
TV ONE’S WEDNESDAY NIGHTGROWING WOW & YOY FOR AP 25-54
Source: Nielsen TAM. Same Week Last Year W/C 13/09/09. Previous Four Weeks W/C 15/08/10- WC 11/09/10
10.4
9.29.9
10.3
11.0 10.9
8.5
9.4
0.0
2.0
4.0
6.0
8.0
10.0
12.0
19:30 - 19:59 20:00 - 20:29
Ave
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e A
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)
Wednesday Nights, TV ONE 7.30pm - 8.30pm Average Audience - AP 25-54
Same Week Last Year Previous Four Weeks
TV ONE - Wednesday 15th September 2010 TV3 - Wednesday 15th September 2010
TV ONE’S WEDNESDAY NIGHTGROWING WOW & YOY FOR HHS WITH KIDS 0-14
Source: Nielsen TAM. Same Week Last Year W/C 13/09/09. Previous Four Weeks W/C 15/08/10- WC 11/09/10
8.88.78.7
11.611.2 11.4
9.3
10.8
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
19:30 - 19:59 20:00 - 20:29
Ave
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e A
ud
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ce (%
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Wednesday Nights, TV ONE 7.30pm - 8.30pm Average Audience - HHS with Kids 0-14
Same Week Last Year Previous Four Weeks
TV ONE - Wednesday 15th September 2010 TV3 - Wednesday 15th September 2010
REAL CRIME - THE MISSINGGROWING WOW & YOY FOR HHS WITH KIDS 0-14
Source: Nielsen TAM. Same Week Last Year W/C 13/09/09. Previous Four Weeks W/C 15/08/10- WC 11/09/10
6.5 6.6
9.6
12.1
11.2
12.2
9.4 9.4
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
AP 25-54 HHS w/Kids 0-14
Ave
rage
Au
dien
ce (%
)
Real Crime "The Missing", Tuesday 9.30pm Average Audience
Same Week Last Year Previous Four Weeks
TV ONE - Tuesday 14th September 2010 TV3 - Tuesday 14th September 2010
TV2’S THE MIDDLE GROWING AUDIENCES WOW & YOY AGAINST ALL KEY
DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 13/09/09. Previous Four Weeks W/C 15/08/10- WC 11/09/10
12.4
8.1 8.2
13.9
12.3 12.3
17.7
14.2
15.2
11.0
8.0 8.0
0
2
4
6
8
10
12
14
16
18
20
HHS w/Kids 0-14 AP 18-49 AP 18-39
Ave
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ce (%
)
The Middle, TV2 Sunday 8pm Average Audience
Same Week Last Year Previous Four Weeks
TV2 - Sunday 12th September 2010 TV3 - Sunday 12th September 2010
EXTREME MAKEOVER GROWING WOW & YOY
AGAINST ALL KEY DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 13/09/09. Previous Four Weeks W/C 15/08/10- WC 11/09/10
15.9
12.312.8
16.6
12.4 12
18.5
13.313.5
13.7
11.8 11.8
0
2
4
6
8
10
12
14
16
18
20
HHS w/Kids 0-14 AP 18-49 AP 18-39
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ce (%
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Extreme Makeover: Home Edition, TV2 Monday 7.30pm Average Audience
Same Week Last Year Previous Four Weeks
TV2 - Monday 13th September 2010 TV3 - Monday 13th September 2010
FRIDAY NIGHT GARY UNMARRIEDGROWING AUDIENCES AGAINST HHS WITH KIDS 0-14 & AP 18-39
Source: Nielsen TAM. Same Week Last Year W/C 13/09/09. Previous Four Weeks W/C 15/08/10- WC 11/09/10
12.9
9.5
13.9
11.2
14.3
12.2
0
2
4
6
8
10
12
14
16
HHS w/Kids 0-14 AP 18-39
Ave
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e A
ud
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ce (%
)
Gary Unmarried, TV2 Friday 8pm Average Audience
Same Week Last Year Previous Four Weeks TV2 - Friday 17th September 2010
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream
STREAM VIEWS INCREASE BY 50% YOY ON TVNZ Ondemand
Shortland Street (Mon Ep)
Shortland Street (Tues Ep)
The Mentalist
The Vampire Diaries
Shortland Street (Wed Ep)
Top 5 Streams
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Str
eam
Vie
ws
Stream Views on tvnz.co.nz Entertainment
2009 2010