heterogeneous networks market trends -...
TRANSCRIPT
![Page 1: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/1.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 1
Heterogeneous networks Market trends
![Page 2: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/2.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 2
GREATER DEMAND THAN EVER
1B mobile YouTube views / day
1B mobile facebook users
1,2B Smartphones in 2014,
0.5B LTE capable
0,5B WhatsApp users
![Page 3: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/3.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 3
2,6B
4.5B
7,1B HSPA/LTE SUBSCRIBERS 2019 Ericsson Mobility Report, JUNE 2014
13 GB
6.3 GB
2.5 GB
2019
3.3 GB
1.4 GB
0.65 GB
2013
COVERAGE
4x USAGE
10x TRAFFIC
REGIONAL
1.6B
0.2B
![Page 4: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/4.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 4
50% of mobile data traffic in 2019 will come from video
Source: Ericsson measurements in live, mature network (2014)
3G & LTE application mix is similar: video is dominant Instant messaging is dominant in 2G
![Page 5: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/5.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 5
GROWING DEMAND FOR EXPERIENCE
Premium experience
HD
Professional experience
Social experience
Demand drives need for speed Differentiation & segmentation opportunity
![Page 6: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/6.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 6
After
4 seconds 10 % of users
ABANDON
online videos
After
10 seconds 40% of users
have given up….
”JUST A SECOND PLEASE”
Commercial in confidence, © Ericsson AB 2014
On The Line: Defining user experience
For Web browsing: 25% of users abandon after 4 seconds 50% of users give up after 10 seconds
![Page 7: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/7.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 7
WHY Hetnet & Small cells?
Site Access Macro vs Small Site
In-Building and Enterprise
Spectum Assets
Improve App Coverage
2100 1800 850
Improve User Experience
2600
![Page 8: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/8.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 8
1. Network Performance
2. Value for Money
3. Ongoing Communication
4. Tariffs Plans Offered
5. Customer Support Relative impact between each driver and loyalty to operator brand. Source: Ericsson consumer lab 2013
Performance drives user loyalty
Enable revenue growth through best end user experience
Performance is the key differentiator
![Page 9: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/9.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 9
App Coverage
10 Mbps 1 Mbps 0.1 Mbps > 10 Mbps
70% of traffic is indoor
![Page 10: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/10.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 10
Mobile Enterprise transformation
Workforce mobility
Consumerization
Business optimization
Cloud applications
Multiple devices – all wireless
Multiple locations – access everywhere
![Page 11: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/11.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 11
Different situations call for different solutions
SEAMLESS USER EXPERIENCE - EVERYWHERE
![Page 12: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/12.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 12
Indoor is the next big competition
And not just for operators…
Office Plazas
Shopping Malls
Apartment Buildings
Public Transport
Schools & Universities
Arenas & Stadiums
Great indoor performance is a
competitive advantage for any commercial
venue, since their value is networked
![Page 13: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/13.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 13
One strategy, three phases
![Page 14: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/14.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 14
Key benefits
Micro RBS6501
Micro RRUS
City street square
![Page 15: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/15.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 15
Ericsson Zero Site solution for city street / Square
![Page 16: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/16.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 16
Office
![Page 17: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/17.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 17
Mrrus 12
Mixed mode WCDMA/LTE
2x5 W
4 WCDMA carriers/20 MHz LTE
Internal or External antenna
Outdoor or Indoor installation
Integrated AC or DC Power Supply
Weight & volume ~ 10 kg & 11 l
CPRI, 2.5 Gbps
RBS 6401
mRRUS
mall train station
![Page 18: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/18.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 18
Radio DOT Distributed Solution
Small RBS All-in-one Solution
› Distributed architecture, pooled baseband
› Scalable for growing needs
› Suitable for medium - large size venues
› All in one
› Integrated radio, antenna, transport
› Suitable for smaller venues
![Page 19: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/19.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 19
Ultra-compact indoor radio solution
Radio Dot System
1st
Indoor Technology Breakthrough
› Ultra-compact with flexible mounting
› Band independent radio architecture
› Adaptive and robust signal transmission
› Integrated, long reach remote powering
› Carrier Aggregation and Combined Cell
› Mixed mode with WCDMA and LTE
› Dynamic capacity allocation
![Page 20: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/20.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 20
Harmonizing all levels of the network
Small Venue Home solutions
Large Venue Enterprise
Backhaul
Core Network
Cloud
Outside-in Coverage
All-in-one Solution
Distributed Solution
Medium Venue Small Enterprise
Harmonized and integrated high performance network for today’s and future demand
Capacity, scalability & robustness
Connectivity, availability & low
latency
![Page 21: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/21.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 21
The key to real performance
with ONE
Network
right Solutions
Coordination & Integration One size does not
fit all spaces
![Page 22: Heterogeneous networks Market trends - …convergecom.com.br/arquivos/telebr2014/Margarete_Iramina.pdf · Heterogeneous networks . Market trends . Painel Telebrasil | Commercial in](https://reader034.vdocuments.site/reader034/viewer/2022051508/5a88269c7f8b9a9f1b8e3bd2/html5/thumbnails/22.jpg)
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 22