helping health plan cfos succeed in times of disruptive change

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Helping Health Plan CFOs Succeed in Times of Disruptive Change #WDAY @workday

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With shifting market conditions, regulatory changes, and obstacles to new growth, health plan financial management teams are seeking ways to manage uncertainty, increase affordability, and address new reporting and analytic requirements. Watch the webinar to discover how Deloitte and Workday are helping organizations like yours successfully meet these new challenges while reducing finance operating model costs. You will learn why traditional financial platforms cannot keep pace with the demands of today’s businesses. Learn more at http://bit.ly/VguK1g

TRANSCRIPT

Page 1: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Helping Health Plan CFOs Succeed in Times of Disruptive Change

#WDAY @workday

Page 2: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Today’s Lineup

Brian SchmidtHealth Plans Finance LeadDeloitte Consulting

Betsy BlandProduct Strategy, IndustriesWorkday

Geoff RhodesFinancials Sales ConsultingWorkday

Agenda

• Challenges in Future Health Plan Financial Management

• A New Level of Thinking

• Workday Financial Management Demo

Page 3: Helping Health Plan CFOs Succeed in Times of Disruptive Change

About Deloitte… Ranked #1 globally in Life Sciences & Healthcare Consulting and Global

HR Transformation based on revenue and capabilities by Kennedy

Named by Gartner as a “Leader” in the Gartner Magic Quadrant for Global Financial Management Consulting Services

“Gold Standard” for redesigning IT organizations by Forrester

Experienced with Workday:

Over 500 certified Workday consultants

140 implementation projects; most experienced partner leading Workday Financials implementations

Over 2,000 integrations to and from Workday solutions

One of two Workday Big Data Analytics Implementers

Copyright © 2014 Deloitte Development LLC. All rights reserved.

Page 4: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Uncertainty Reigns… Health Plan Financial Management Teams are facing an unprecedented barrage of

challenges

Growth, Market, Regulatory and Affordability challenges increasingly demand Finance input on Corporate strategic decisions

These challenges add complexity to Financial Management, while needing to be addressed in the midst of this highly uncertain environment

Health Plans are looking for opportunities to develop capabilities that help them manage through the uncertainty, increase affordability, and address new reporting and analytic requirements

Nee

ds

Met

By

Current State Desired Future State

Standard Reporting

Ad-hoc Data Mining

Ad-hoc Analysis

Standard Reporting

Ad-hoc Analysis

Ad-hoc MiningE

ffo

rt /

Tim

e D

edic

atio

n

Current State Desired Future State

Analyze Standard Reports

Ad-hoc Data Mining

Ad-hoc AnalysisAd-hoc Analysis

Ad-hoc Mining

Generate Standard Reports

Analyze Standard Reports

Generate Standard Reports

ILLUSTRATIVE ILLUSTRATIVE

Copyright © 2014 Deloitte Development LLC. All rights reserved.

Page 5: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Leverage a business platform that provides:

User-directed, real-time reporting and analytics tools

Process automation, workflow, and audit trail controls

Transparency and ‘drill down’ reporting capabilities

Secure, integrated financial data that provides consistent, reconciled reports

Shift resources away from General Ledger maintenance, to value-added reporting and analytics

Optimize Finance operating model to reduce cost

Health Plan Finance Challenges and Imperatives

Reporting does not deliver insights needed to support market or business decisions

Outdated technology platform limits flexibility to gather, analyze or report on changing business needs

No ‘Single Source’ of Financial Truth - financial data, reporting and analytics are often decentralized

Workflow and audit trails are complex and hard to track

Financial platform is expensive to own and maintain

Current Challenges

Copyright © 2014 Deloitte Development LLC. All rights reserved.

Imperatives for Finance

Page 6: Helping Health Plan CFOs Succeed in Times of Disruptive Change

The Future Brings Even More Challenges for Health PlansIndustry trends and external factors are key drivers of business and strategy decisions for health plans. In turn, those decisions pose important implications for a the Finance function.

Administrative cost pressures

Shift to Retail orientation in health insurance

ACA changes in rating and reporting

Administrative Simplification

ICD-10 Financial implications

Accounting for Exchange and ‘3 Rs’ transactions

New ‘marketplaces’ and geographies in traditional health insurance businesses

Mergers and Affiliations

Diversification plays into non-health insurance businesses

Growth Challenges

Market Conditions

Regulatory Changes

Industry Trends

Finance functions & processes are a potential source of savings

Retail orientation requires Finance to provide innovative views on pricing, underwriting and collections

Significant increase of reporting that may be different than management structures

Insurers need to be prepared for increased audit scrutiny

Increasing demand for data-driven analysis and deeper understanding of profitability drivers – including ‘leading’ indicators

Finance systems and processes need to be scalable, flexible and agile

Finance Implications

Copyright © 2014 Deloitte Development LLC. All rights reserved.

Page 7: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Future Demand for Health Plan Financial Insights

Channel • Direct• Broker/Agent• Exchanges• Associations

Line Of Business• HMO• PPO• POS• Part D• MA

Segment/Customer• Commercial:

• Individual• QHP• Non-QHP

• Large Group• Small Group• Associations• Student• Med Supp

• Government:• FEP• CMS• States

Other dimensions required:• Funding Type (Insured or self-funded)• Member- and Group-Level• Corporate Entity• Geography/Rating Area• Business Unit (affiliate businesses)• Basis of Acctg – including Federal and

State Statutory Requirements

Hierarchy of the dimensions will be critical – and probably ‘customized’ at each health plan – which complicates

cost allocations…

• Medicaid• Dental• Disability• LTC• Supplemental Life

Health Plans are already a complex, finance-related business. Recent diversification trends and new Federal requirements require even more dimensions of health plan financials to be tracked, trended, analyzed and reported.

Copyright © 2014 Deloitte Development LLC. All rights reserved.

Page 8: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Dimensional ‘Views’ ExampleHealth Plans need financial management capabilities that are flexible to report on various dimensions, but being based on the same basic information contained in the general ledger and related financial systems:

Financial Dimension:

Audited Consolidated

FinancialsFederal MLR Report

Qualified Health Plan (QHP) Pricing

Analysis

Basis of Acctg GAAP and/or Statutory Statutory Run Rate

Line of Business All Insurance Only QHP Insurance Only

Customer Segment All Split between Large Group, Small Group and Individual

Split between Large Group, Small Group and Individual

Geography N/A By State Situs By Rating Area within a State

Channel N/A N/A Separately ‘On’ and ‘Off Exchange’

SG&A Expenses All Insurance LOBs, with details on Quality Improvement Activities, Taxes & Assessments separately tracked

N/A

Copyright © 2014 Deloitte Development LLC. All rights reserved.

Page 9: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Leverage a business platform that provides:

User-directed, real-time reporting and analytics tools

Process automation, workflow, and audit trail controls

Transparency and ‘drill down’ reporting capabilities

Secure, integrated financial data that provides consistent, reconciled reports

Shift resources away from General Ledger maintenance, to value-added reporting and analytics

Optimize Finance operating model to reduce cost

Moving Forward On Imperatives

Imperatives for Finance

Does your current business platform support needed flexibility to develop insightful reports and analyzes?

Is your Finance team effectively supporting overall Corporate Strategies with timely and accurate financial information that ‘ties’ to the GL?

Are you spending more time and resources manually piecemealing data from ‘upstream’ systems in order to satisfy reporting requirements?

Are you prepared for additional planned – and unplanned – future reporting and audit requirements?

Are you getting what you pay for?

Assessment

Copyright © 2014 Deloitte Development LLC. All rights reserved.

Page 10: Helping Health Plan CFOs Succeed in Times of Disruptive Change

A New Level of Thinking

Betsy Bland

Workday

Page 11: Helping Health Plan CFOs Succeed in Times of Disruptive Change

WORKDAY CONFIDENTIALWORKDAY CONFIDENTIAL

Top HRProduct

Revolutionizing Enterprise Software

600+customers

23languages

“ If there is one company that we believe could rival Salesforce.com in terms of being a major disruptive force in enterprise software, it is Workday.-Canaccord Genuity Investment Research, May 2011 ”

2005 - 07 2008 2011

Dave Duffield and Aneel

Bhusrifound Workday

200,000 employees

mobile

2010 20122009

Financials

Payroll

Unified Talent & HCM

Integration Cloud

Workday for iPad®

Big Data Analytics

Time Tracking

2013

22

2014

Recruiting

Page 12: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Why Start From Scratch?

Page 13: Helping Health Plan CFOs Succeed in Times of Disruptive Change

13

A New Level of Thinking

New ApproachNew Delivery New Technology

Page 14: Helping Health Plan CFOs Succeed in Times of Disruptive Change

TALENT REVENUE

PROCUREMENT

PAYROLL

TIME TRACKING

EXPENSES

HUMANRESOURCES

FINANCIALS

ACTIONABLEANALYTICS

MOBILE

COLLABORATIONCONSUMER UI GLOBALAT THE CORE

ADAPTIVE FOUNDATION

TECHNOLOGY FOUNDATION EMBEDDED SERVICES

MULTI-TENANT

OBJECT ORIENTED

IN MEMORY

SECURITY

INTEGRATION CLOUD CONFIGURABLE BUSINESS PROCESSES

REPORTING & WORKTAGS

SETTLEMENT ENGINE

GOVERNANCE & COMPLIANCE

BIG DATA

RECRUITING

The Enterprise Cloud for HR and Finance

Page 15: Helping Health Plan CFOs Succeed in Times of Disruptive Change

DEMO

Geoff Rhodes

Workday

Page 16: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Transactions Analytics

GovernanceRisk

Compliance

Page 17: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Workday Platform for the Business Transformation

Mobile & User Experience

Simpler

SmarterInsights

& Analytics

People

Data Process

FlexibilityTo Adapt

Faster

Page 18: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Traditional ERP - Limitations

Journal Entries

CodeBlock

Chart of Accounts

Page 19: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Project

Campaign

Geography/Rating Area

… Anything

Product

Channel

Line of Business

Customer/Segment

BusinessEvents

Insights: Smarter

Page 20: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Workday Confidential

Smarter

Faster

Simpler

…analyze the numbers and provide value back to the business.

Change is inevitable…we’ve improved 80% of our business processes with Workday…

[Our employees] think Workday is the easiest system they’ve ever used…

Page 21: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Contacts

Steven Hanson

VP Sales, Financial Management

Workday

[email protected]

+1-925-951-9047

Brian Schmidt

Health Plans Finance Lead

Deloitte Consulting

[email protected]

+1-651-235-3326

Page 22: Helping Health Plan CFOs Succeed in Times of Disruptive Change

Thank You

#WDAY @workday