Heather A. Kraft139 Cedar Street, East Lansing, MI 48823(248) 977-9971 krafthea@msu.edu

EDUCATIONMichigan State University, East Lansing, MIMaster of Science in Marketing ResearchGraduating December, 2016

Michigan State University, East Lansing, MIBachelor of Arts in MarketingGraduating May, 2016

GPA: 3.8

EXPERIENCEPepsi Beverages Company, Pontiac, MIMarketing Research / Consulting Internship 6/2015-8/2015

Implemented new execution and promotion strategies for RockStar Energy BOOM Launch Innovation Project reaching approximately 450,000 consumers within two weeks

Lead marketing distribution targets for Detroit Can Execution Project; generating over $500,000 in sales

Demonstrated interpersonal communication skills; conducted consumer research using survey analysis across 300 stores, resulting in improvement of sales operations techniques in small and large format stores to increase consumer and customer satisfaction

Provided insight for display sizing solution that is now used nationwide on PepsiCo electronic application, allowing management of small and large format stores to have an exact visual display for end cap shipment size, leading to a 75% increase in purchases for end cap show cases

American Campus Communities, East Lansing, MIConsultant – Leasing and Sales 5/2014-1/2015

Generated 1.4 Million dollars in sales through building rapport with current and future residents Conducted marketing research across fifteen properties reaching over 40,000 students Analyzed and improved the resident information database by implementing easier navigation of the

database, allowing management to sort data more efficiently, used across fifteen properties

Core Products Group Automotive Interior, Livonia, MIMarketing and Sales Representative 4/2010-8/2012

Coordinated distribution of automotive materials to 600 companies with time effectiveness, including Banister Co. and Original Auto Interiors Co.

Conducted social media research; started and managed the company's access to social media to become more well-known and recognized on the market, increasing cliental by 35%

Tracked sales and costs by analyzing and entering sales, expense, and new business data to ensure

accuracy of financial records; in charge of maintaining 300 accounts, estimated worth of $6 million

LEADERSHIP & SKILLS Technical Skills: Basic SPSS and excel knowledge Volunteer: Active team member at Chrysler Headquarters annual Health Sampling Event, Huron

Valley Sinai Hospital (Radiology Center), Spartans Global Day of Service, Huron Valley T.I.E.S Special Education Program

Clubs: Alpha Kappa Psi Professional Business Fraternity (Community Service Chair), Current Member of the National Society of Collegiate Scholars, MSU Marketing Association