hearst submission shining star - wmor - comic con 2016
TRANSCRIPT
Now in its 5th year as a sponsor/partner, MOR-TV has elevated its presence and impact on Tampa Bay Comic Con. As one of the Southeast’s largest events, Tampa Bay Comic Con continues to set attendance records at The Tampa Convention Center, and continues to providecontent, branding opportunities, and drive ratings and views on MOR platforms. This was the biggest yet!
In 2016 MOR:
• Had the largest brand presence ever with large 19 foot and 15 foot banners staged in the main ballroom lobby of the event.
• Had strong brand presence on the exhibit hall floor on step and repeat walls throughout the hall, and our booth.
• MOR brought in Cosplay (costume play) character “The Real Life Peter Griffin” to help represent the MOR brand throughout TampaBay Comic Con. We shot promos, and content for a post-show 30 minute special. The Real Life Peter Griffin was a hit. We branded him with a special MOR cape that he wore, plus he also had on a branded MOR lanyard.
• We executed a special web based scavenger hunt based on the popular Pokemon Go concept, where attendees had to go to our website to find PokieMOR characters in order to win a prize.This became a big social and web driver for us.
• While at Tampa Bay Comic Con we shot content that would go into a 30-minute post event special on Tampa Bay Comic Con and would feature Harley Quinn Comic writer and Tampa Bay Resident, Jim Palmiotti.
We continue to find fun and unique ways to build our brand and station presence at Tampa Bay Comic Con. It continues to be one of our core annual events that we’ll continue to build and develop with our Tampa Bay Comic Con marketing partners. Take a look.
https://youtu.be/9UKG70Xi58I
https://youtu.be/HnCKXODSihk
https://youtu.be/20MX-ct-9GQ
https://youtu.be/3GoxJxjzR70
https://youtu.be/4mlL6aglgDU
AUGUST 31st at 8pm
Households, A18-49, A25-54, and Women 25-54
TAMPA BAY COMIC CON
BEHIDE THE CHARACTERS
TAMPA BAY COMIC CON
On Camera Interviewees
MCOMICCONPOP15 44
MCOMICCONID05 19
MCOMICCONSPECIALAUG30 1
MCOMICCONQUINN8/3115 17
MCOMICCONQUINNWED15 8
MCOMICCONQUINNTON15 3
MCOMICCONMFAMCONWKN30 12
MCOMICCONMFAMCONTON30 43
MCOMICCONMFAMCONMON30 9
MCOMICCONFGUYADADCONMON3 10
MCOMICCONFGUYADADCONTON3 55
MCOMICCONFGUYADADCONWKN3 9
MCOMICCONPOP15 65 MPOKIEMORCOMICCON15 11
MCOMICCONID05 10 MCOMICONCONMONID 4
MCOMICCONSPECIALAUG30 24 MCOMICONCONWKNID 2
MCOMICCONQUINN8/3115 26 MCOMICONCONTONID 1
MCOMICCONQUINNWED15 16 MCOMICONEVENTID 62
MCOMICCONQUINNTON15 5
MCOMICCONMFAMCONWKN30 32
MCOMICCONMFAMCONTON30 39
MCOMICCONMFAMCONMON30 5
MCOMICCONFGUYADADCONMON3 27
MCOMICCONFGUYADADCONTON3 42
MCOMICCONFGUYADADCONWKN3 14
MCOMICCONPOP15 55 MPOKIEMORCOMICCON15 12
MCOMICCONID05 53 MCOMICONCONMONID 5
MCOMICCONSPECIALAUG30 14 MCOMICONCONWKNID 35
MCOMICCONQUINN8/3115 26 MCOMICONCONTONID 38
MCOMICCONQUINNWED15 10 MCOMICONEVENTID 284
MCOMICCONQUINNTON15 6
MCOMICCONMFAMCONWKN30 15
MCOMICCONMFAMCONTON30 35
MCOMICCONMFAMCONMON30 11
MCOMICCONFGUYADADCONMON3 13
MCOMICCONFGUYADADCONTON3 36
MCOMICCONFGUYADADCONWKN3 5
653Total Spots
230Total Spots
385Total Spots
Click Here to view the spreadsheet
Spot Summaries
Onsite Sweepstakes
MOR held a onsite sweepstakes called PokieMOR GO
Baseball size cards were handed out to every person whom entered the event.
Fans has to visit MOR-TV.com and search throughout the site looking for characters from our shows with
there Pokemon related names.
Grand Prize winner won a spot on our Comic Con Special.
Secondary winners won a prize pack.