hearst youq integration deck
DESCRIPTION
Test for youQ and IssuuTRANSCRIPT
Readers: Questions from You. Content for You.
Every story starts with a Question
youQ is a crowdsourcing content-development platform for Magazine & News Publishers and their Readers that lets them communicate, validate
and collaborate on story ideas.
Every Story Starts With A Question
youQ works with: • 21 US titles• 300 int’l editions• 19 UK publications
in the UK
youQ works with: 29 TV News Channels• Broadcasting• Websites
youQ works with:• 15 Dailies• 34 Weekly
Newspapers
Step 1: Read an article!
Biographical
Instructional
Insightful
What advice would you giveto an aspiring activist?
Are there any good breakup strategies for my bad boy addiction?
What’s yourFavorite city to party in?
Promotional
How do I deal with a boss who favors a colleague he is sleeping with?
News
Since so many men like curves, are we obsessing about weight for the women we know?
Do democrats have a monopoly on feminism?
What about Orlane Vitality Radiance Care Eye contour Refreshes tired eyes?
Have a follow-up question?
Q-it!
youQ Integrates Seamlessly
Step 2: Q-it and Q-too!
Auto-populatesAllows Q-it entryLists all other article Q-its Allows voting Shows vote totals Shows Q-it Q’users
Photos Names Influence Quotient (IQ) Graphical measurement
Q-back IndicatorGamification Recognition Engagement Competition Sharing
What it Does What it Means
Ease of useTrue interactivityEnhances current content More time / More thought Other readers’ perspectives Community around contentLink to Q-back Only shown to votersFun Gamification Recognition Part of the publication Sense of “ownership”
Step 2: Q-it and Q-too!
youQ phone and tablet appsallow digital, web and print readers to all participate.
The youQ app is a hub forinteracting with ALL youQengaged publications andbroadcasts.
youQ will facilitate renewalsand subscription.
The youQ App
Step 3: Q-back
Link to Article Article Contained Coming Soon
Q-backs communicated by App, MyyouQ, Publication Website, Email, Text
youQ makes Hearst More Profitable
• Typical Use• youQ creates stronger engagement, community, & affinity especially in Digital App Editions
resulting in subscription / renewal!
• Surveys• youQ can be an interactive crowdsourced poll like…
• Who’s sexier than… | Which designer is hotter than | Which Workout Video burns better than… | Whose designer dresses are more beautiful than…
• Brand Q&A• Readers can ask brands about their products; Brands respond; Promo Opptys
• Ask Estee; Ask Clinique; Ask Ann Taylor
• Publication Sponsored IQ Contents• Sponsored prize for top quarterly Fashion/Relationship/Professional IQs
• Community• Ask your favorite writer
Robust Features Designed for Publishers
1. SaaS designed for publishing2. Professional & Enterprise3. Individual & Team & Supervisor4. Work Rules
5. State, Regional, Country, Continent6. Publication, Subject, Portfolio7. Q’universe Views8. Engagement Quotients
9. Combine Q-its10. Assign Q-its11. Attached to Evergreen Content12. Cross-Pub Response
Publisher Benefits:
Readers: Questions from You. Content for You.
youQ’s crowdsourcing platform
creates greater engagement,
drives loyalty
improves content development
enhances consumer marketing
Every story starts with a Question
Consumer Benefits:
youQ’s crowdsourcing platform
empowers
gives a sense of “ownership”
shows influence
Is gamified & fun
Next Step
• Development Partnership
• Capital (Hearst; Hearst Ventures; Science)• Pre-payment
• Limited exclusivity
• Equity
• Introductions and support