Dr. Cliff Lampe (@clifflampe)Dr. Cliff Lampe (@clifflampe)cacl@umich.edu

Cliff Cliff LampeLampe

Professor UM Professor UM School of School of InformationInformation

PhD in Information PhD in Information

Social media Social media researchresearch

What is social What is social media?media?

Common Common characteristicscharacteristics

User generated content

Direct user-to-user interaction

Bundles of applications

User Generated ContentUser Generated Content

Social media sites Social media sites are dependent on are dependent on useruser’’s for contents for content

Sites are usually Sites are usually free, but so is the free, but so is the user workuser work

Content can take Content can take many formsmany forms

Direct user-to-user Direct user-to-user interactioninteraction

Not mass mediaNot mass media

Not interpersonal Not interpersonal communicationcommunication

Bundles of applicationsBundles of applications

““Affordances”Affordances”

Symmetric linkingSymmetric linking

Content ratingContent rating

““Beyond Being Beyond Being ThereThere””

Multiple genres of Multiple genres of social mediasocial media

The social media The social media environment has environment has evolved quickly, evolved quickly, though is stabilizing a though is stabilizing a bit.bit.

Most popular social Most popular social media sitesmedia sites

Trends in SNS useTrends in SNS use

Pew Internet studiesPew Internet studies

Teen use of social mediaTeen use of social media

Teens have not left Teens have not left Facebook, but their use Facebook, but their use has changed has changed dramatically over time.dramatically over time.

Teens have a complicated Teens have a complicated relationship with Facebook.relationship with Facebook.

Teens are dividing their social media Teens are dividing their social media activity across several sites.activity across several sites.

Teens and PrivacyTeens and Privacy

Teens and self Teens and self presentationpresentation

Other sites popular with Other sites popular with teensteens

Consistent research Consistent research findings on social media.findings on social media.

Use is heterogeneous. Use is heterogeneous. Lurking vs. engaging. Motivations. Lurking vs. engaging. Motivations.

Tools Tools and systems. “90/10” and systems. “90/10” participation participation curvecurve

Outcomes are based on Outcomes are based on how one uses social how one uses social media.media.Loneliness and depression are Loneliness and depression are

more associated with lurking. more associated with lurking. Active uses feel more Active uses feel more connected to friends. Social connected to friends. Social Capital.Capital.

Social media is about Social media is about production.production.

Major issues include self-Major issues include self-presentation, audience, and presentation, audience, and attention.attention.

Summary pointsSummary points• Social media use continues to grow. It remains Social media use continues to grow. It remains

dynamic, but not as volatile as several years dynamic, but not as volatile as several years ago.ago.

• Teens are heavy users of social media. While Teens are heavy users of social media. While they have not left Facebook, they are expanding they have not left Facebook, they are expanding their use over multiple other sites. their use over multiple other sites.

• How and why people use social media is VERY How and why people use social media is VERY heterogeneous. These affect outcomes.heterogeneous. These affect outcomes.

• Sites have very different features that interact Sites have very different features that interact and support different types of social interaction.and support different types of social interaction.

Thanks!Thanks!Cliff LampeCliff Lampe

cacl@umich.edu

Twitter: Twitter: @clifflampe@clifflampe

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