he-sheets business plan taylor dale (201202686) morgan clark (201105395) dylan frank fraser white...
TRANSCRIPT
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He-Sheets Business Plan
Taylor Dale (201202686)
Morgan Clark (201105395)
Dylan Frank
Fraser White (201103398)
Bronson Maschmeyer (201202793)
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Product Overview
He-Sheets
•Cotton bed sheets – Appealing to men
•Flannel bed sheets – Appealing to women
•He-Sheets offers innovative half cotton, half flannel bed sheets
•Solves temperature distribution issue
•Provides couples with best sleep possible
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Target Market
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Market Segmentation
Geographic• Canadian Population = 35,628,571
• Hopes for North American expansion
Demographic• Couples• 18-80 years of age
Psychographics• Middle Class (Average Income)
households
Behavioral• Purchasing Trends?
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Broader Environment
•Future demand looks promising
–Long term security
•Canadian population
–Expected to increase at a consistent rate of 0.9% from 2010 to 2060
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Marketing Mix - Place
● Indirect Marketing Channel– Out source manufacturing
– Higher Production levels
– Lower Variable cost per unit
● Wal-Mart, Bed Bath & Beyond, Target
– Selective Distribution Approach
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Marketing Mix - Price
•Market Penetration Approach
•Cost:
–Cover Costs
•Competition
–Average Market price of King/Queen bed sheets = $50-60
•Value
–High Quality
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Marketing Mix - Product
● “Shopping Item”
● A He-Sheets package includes:
– One fitted bed cover
– Custom bed sheets
– Two pillow cases
● Large Variety of colors to chose from
● Clear, compact plastic packaging● Easy to store and open
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Marketing Mix - Promotion
● New Product
– High emphasis on Advertising and Promotion
● Ellen Degenerous
– New market opportunities
● Customer Promotion
– Coupon Discount● Buy one, get 50% off your next purchase
● Trade Promotion
– Strong business relationships
– Advertising Exchange
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Conclusion
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