1. Hasselt Student City Bernice Degens Charlotte Molenaers Nina Peetermans 1/31 2. Hasselt Student City Cooperation with the city of Hasselt Main purpose Leuven, Ghent Communications students Idea: online platform the online idea factory Launched day press conference What? 2/31 3. Hasselt Student City Online platform: The online idea factory 3/31 4. Table of contents Offline campaign Online campaign: social media Press conference The result 4/31 5. Offline campaign Offline 5/31 6. Annoucementsplates Mysterycampaign Articles: awake curiosity Date: press conference 6/31 7. Poster Spread (25/11/15) Lay-out Colour Deer Logo Content Website Prize 7/31 8. Spread: poster and flyer Poster & flyer Plan Secondary schools Colleges Kolonel Dusartplein Stores 8/31 9. Online campaign Create buzz 9/31 10. Social Media 10/32 11. Social Media 11/32 12. Social Media 12/31 13. Social Media CONTENT Relevant Up-to-date Funny 13/32 14. Social Media 14/32 15. 15 16. 16 Social Media Target audience Students 18-23 17. Social Media - Twitter 17/32 18. Social Media - Twitter Journalists Student organizations Communicate fast It worked! 18/32 19. Social Media - Twitter 19/32 20. Conclusion: online campaign 20 Students PXL Uhasselt KHLim Journalists Student organisations 21. Press Conference 25 november 2014 11 a.m. Special location 5 iPads to introduce the online idea factory 21/32 22. Press conference social media Tweet to the journalists: Will you be present at our press conference? Social media is completely integrated in our campaign 22 23. Website Hasselt Student city idea factory 23 24. Idea factory - Rate ideas 24 25. Published items Het Laatste Nieuws A survey to make Hasselt a real student city Send in ideas www.hasseltstudentenstad.be Criticize other ideas 25 26. 26 27. 27 28. Ideas Students staying in a studenthome, should have some kind of a resident card, parking for students with a car is a problem Counteract vacancy to bring more life at night in the shoppingstreets by allowing studenthomes above the shops More public places in Hasselt where you can study after 18h Wider openinghours (at day & in the evening) at the pool because the pool is rarely available for the public and when it is, is is like swimming OP ZIJN SARDIENTJES?? Free internet access for all students in Hasselt where you want, when you want 28 29. The result Policy Near future Listen 29 30. Viral 30 31. Viral Own team (producer, director, ) Live: home on its one Advantages Sleep longer Time saving Love Persuade 31 32. Magazine 32 33. Conclusion Work with the city Satisfaction Ideas FB 33 34. 34 Charlotte Molenaers be.linkedin.com/in/charlottemolenaers/ Nina Peetermans be.linkedin.com/in/ninapeetermans/ Bernice Degens be.linkedin.com/in/bernicedegens/