GUIDED ANALYSIS OF ADVERTISING COPYWRITING LOOK AT THE CYMBALTA AD Is there fair balance? ANSWER THE FOLLOWING QUESTIONS Is there fair balance?Yes. ANSWER THE FOLLOWING QUESTIONS Fair balance Is there a claim? ANSWER THE FOLLOWING QUESTIONS Is there a claim?Yes. ANSWER THE FOLLOWING QUESTIONS Claim Is there substantial evidence? ANSWER THE FOLLOWING QUESTIONS Is there substantial evidence? Yes. ANSWER THE FOLLOWING QUESTIONS Substantial evidence Is there a benefit? ANSWER THE FOLLOWING QUESTIONS Is there a benefit? Yes. ANSWER THE FOLLOWING QUESTIONS Benefit What is the brand name? ANSWER THE FOLLOWING QUESTIONS What is the brand name? Cymbalta. ANSWER THE FOLLOWING QUESTIONS Brand name What is the generic name? ANSWER THE FOLLOWING QUESTIONS What is the generic name? duloxetine. ANSWER THE FOLLOWING QUESTIONS Generic name LOOK AT THE CRESTOR AD Is there fair balance? ANSWER THE FOLLOWING QUESTIONS Is there fair balance?Yes. ANSWER THE FOLLOWING QUESTIONS Fair balance Is there a claim? ANSWER THE FOLLOWING QUESTIONS Is there a claim?Yes. ANSWER THE FOLLOWING QUESTIONS Claim Is there substantial evidence? ANSWER THE FOLLOWING QUESTIONS Is there substantial evidence? Yes. ANSWER THE FOLLOWING QUESTIONS Substantial evidence Is there a benefit? ANSWER THE FOLLOWING QUESTIONS Is there a benefit? Yes. ANSWER THE FOLLOWING QUESTIONS Benefit What is the brand name? ANSWER THE FOLLOWING QUESTIONS What is the brand name? Crestor. ANSWER THE FOLLOWING QUESTIONS Brand name What is the generic name? ANSWER THE FOLLOWING QUESTIONS What is the generic name? rosuvastatin. ANSWER THE FOLLOWING QUESTIONS Generic name