copywriting portfolio
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Merrill Dc | Copywriter
Client: Oink Apparel
Industry: Fashion
Product/ Service Type: T-shirts
Target Audience: Young Adults
Job Type: Poster & Website Content
Objectives: Position Oink Apparel as a hip and playful brand to compete against global brands such as A Bathing Ape and Fubu.
OINK APPAREL
OINK APPAREL // POSTER
OINK APPAREL // WEBSITE CONTENT
““Class has no Class has no competition”competition”
|herman miller
Herman Miller (Aeron)Client: Joel’s Chairs (Parallel importer of Herman Miller Chairs)
Industry: Office-furniture
Product/ Service Type: Office Chairs
Target Audience: Companies and Consumers who are less price-conscious but have higher demands for quality of product.
Job Type: Poster
Objectives: Position Herman Miller (Aeron) chairs as an intelligent and classy brand to introduce to South-East Asian Market.
HERMAN MILLER (AERON) // POSTER
““Spot the Spot the difference”difference”
Brand Management & Marketing Agency
Mango CornerClient: Mango Corner
Industry: Marketing Agency
Product/ Service Type: Marketing and Communications
Target Audience: Business owners who are looking to communicate their products with impact and style.
Job Type: Website Content
Objectives: Position Mango Corner as a main challenger against other marketing and communication agencies in the region.
|Mango Corner
MANGO CORNER // WEB CONTENT
|Mango Corner
MANGO CORNER // WEB CONTENT
““Match with Tutor Match with Tutor Patch”Patch”
Tutor PatchClient: Tutor Patch
Industry: Tuition Agency
Product/ Service Type: Matching Tutors and Students
Target Audience: (I) tuition teachers to put up their services and (II) students to find a suitable tutor of their choice.
Job Type: Banner
Objectives: Introduce Tutor Patch as trustworthy and reliable online tutor classifieds. Looking for a tutor is used as a selling point.
Need a Good Tutor?www.tutorpatch.com
An Easy Way of Finding the Right Tutor
www.tutorpatch.com
The No.1 Online Tutor Classifieds www.tutorpatch.com
MANGO CORNER // BANNER
““Wisdom leads.Wisdom leads.Knowledge follows.”Knowledge follows.”
John Kenneth OnlineClient: John Kenneth
Industry: Information
Product/ Service Type: Self-help Portal
Target Audience: Individuals who are looking for self-help information
Job Type: Banner
Objectives: Introduce John Kenneth Online as the leading resource website in the self-help arena placing importance on the word “knowledge”.
Discovering New Paths of Knowledge
True Light. True Knowledge.
Wisdom leads. Knowledge follows.
MANGO CORNER // BANNER
““An Odyssey of Pleasure An Odyssey of Pleasure & Fun.”& Fun.”
Xiao Lin – Yacht for HireClient: Xiao Lin
Industry: Bareboat Charter
Product/ Service Type: Yacht Rental
Target Audience: Affluent customers or organizations looking for a relaxing and enjoyable time out at sea.
Job Type: Web Content
Objectives: Position Xiao Lin as a fun-filled and exciting boat adventure with a touch of class and ‘royalty’.
MANGO CORNER // WEB CONTENT
My My Personal Personal PortfolioPortfolio
““You Suck if you Drink and You Suck if you Drink and Drive.”Drive.”
The following posters were created by myself to demonstrate
the power of simplicity in using words to effectivelycommunicate a message across to the reader.
In sample #1, it was my intention to showcase with minimal design functions a “drink-driving” public
safety message.
I felt that the use overuse of gory graphics to inform the dangers of
drink-driving had already reached it’s peak performance
in reaching out to the masses.
Yet, drivers continue to throw caution to the wind by ignoring danger at its heels.
Perhaps, a softer and more subtle approach might reach the subconscious mind (a place where all
threats are taken seriously)
Sample #1
Ever since the days of Adam, Man has continued to eat the forbidden fruit.
Sample #2