Guess The Logo

LOGOS

ObjectiveGiven a computer, lecture & notes, and project guidelines, understand

& design logos.Score a 70 or better on the project

& complete project by the deadline.

Identifying marks, such as a logo or trademark, communicates a great deal about a product, service, or

organization.

What is a Logo?

When you create a logo, you are faced with the task of creating a

design that will identify your client’s product or business &

distinguish it from the competition.

What is a Logo?

Logos Should be:• Unique

• Memorable• Recognizable at a glance

• Become synonymous with the company, product, or service

represented

Logos should be used consistently.

Logos Must:• Be designed in terms of style

(characteristic, manner, or appearance)

• Express spirit or personality of the product, service, or organization

Logos should:• Stand the test of time in terms of

style & trend• Be aesthetically pleasing

• Have graphic impact• Be designed according to sound

principles

Logo Applications:• Packaging• Stationery• Signage

• Advertisements• Clothing• Posters

• Shopping Bags• Menus• Forms• Covers

& much more

Logo design configurations:

Logotype: The name spelled out

Initials: The first letters of the name

Pictorial Visual: Representation of the object or objects that symbolize

the product, service, or organization

Logo design configurations:

Abstract Visual: non-pictorial visual forms to symbolize the product,

service, or organization

Combination: any of the listed used together

Logotype

Initials

Pictorial Visual

Abstract Visual

Combination

Combination

Logo Design Objectives:

• To design clear & legible type• To create a distinctive look for your

client• To differentiate the product, service, or organization form the competition• To create a logo that is appropriate for your client’s needs• To express the spirit or personality of

the product, service, company, or organization

Logo Design Objectives:

• to create a design with graphic impact• to create a design that is consistent with

the principles of balance & unity• to create good positive/negative shape

relationships• to design a memorable logo• to design a logo that works well in both

black & white reproduction & color• to design a logo that reproduces well

when reduced and enlarged