guddia textile
DESCRIPTION
Guddia Textile . Developing Innovation Culture. Kashif Nadeem Ahmet Taha Depik. Outlines . Organizational introduction, Mission/ Vision Organizational Goals Existing Problem, Prototype Solution Conclusion. Organization’s Introduction. - PowerPoint PPT PresentationTRANSCRIPT
Guddia Textile
Developing Innovation Culture
Kashif NadeemAhmet Taha Depik
Outlines
Organizational introduction,Mission/ VisionOrganizational GoalsExisting Problem,Prototype Solution Conclusion
Guddia Textile- Recently established marketing company,Sells Men’s wear ( suits )Consists of 5 peoples (3 owners and 2 workers),Working with different suppliers,Visionary and struggling to be innovative.
Organization’s Introduction
Vision
“Want to see Guddia with well establish brand name all over the world”.
Mission
“To supply customers state of the art men’s wear designs at lowest price and good quality”.
Goals
To come up with well established brand in Turkey and all over the world,To be the one of the innovative company in turkey,Selling best products at cheapest rates,
Existing Problems
Intermediation (No direct relations with end-user)Guddia cannot produce their own products,Dependent on suppliers,Limited financial resources,Limited Work force (3 owner and 2 worker),Lack of professional, skilled marketing professionals,Limited risk Taking,
Chosen Problem for Solution……
Intermediation .. feedback gap between “Guddia” And end user
DisintermediationDirect access to the customer,Launching retail stores,Marketing surveys,Getting feed back,Improving quality through suppliers R&D department,Contracting a professional Designer.
Solution
Prototype Solution
GUDDIASupplier Retailers
End User
End User
End User
End User
Prototype Solution
GUDDIA Textile
Supplier Retailers
End User
End User
End User
End User
Prototype Solution
GUDDIA Textile
Supplier
End User
End User
End User
End User
Prototype Solution
GUDDIA TextileMain
Supplier
End User
End User
End User
End User
Guudia Retail Store
Guudia Retail Store
Guudia Retail Store
Prototype Solution
GUDDIA TextileMain
Supplier End UserGuudia
Retail Store
Direct Access to customer to know abut their needs and wants
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing survey
Guudia Retail Store
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing survey
Guudia Retail Store
Putting some pieces of new design at Guddia retail stores
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Store
Feed Back
Through internet/ social mediaThrough Telephone
Through a set of Questionnaires
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
Professional Designer
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
Professional Designer
New
design according to feedback &
mkt survey
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
Professional Designer
New
design according to feedback &
mkt survey
Reliable and long term relations supplier
Order placement
Organizational
Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia Marketing/R & D
Department
Professional Designer
New
design according to feedback &
mkt survey
Order placement
Organizational
Inspection &
quality Dept.
Conclusion
• Guddia has remove the intermediates, this will reduce the cost/unit.
• Direct end user interface will provide a feedback(innovative ideas),
• Through innovative ideas:Product development,Business expansion,
Any Question??