growth through data science
TRANSCRIPT
Growth through Data Science@teguhn | Bukalapak Data Scientist
Bukalapak Data Team
Why Data Science?
To see clearly through (big) data
Skills of Data Scientists● Collecting, querying data● Math and Statistics● Programming, scripting● Domain-specific expertise● Communicating data insight
● Curiosity
Hire Scientist!
Types of questions
● Descriptive: What happened?● Exploratory: See patterns in variables● Inferential: Estimating variables population● Causal: Does x affect y?● Predictive: Predict values for another object
Image : http://www.gs.washington.edu/academics/courses/akey/56008/lecture/lecture1.pdf
Test your hypothesis with A/B Testing
Why A/B Testing?● Randomization experiment● Confirming which idea is better● Only some users will be tested● Development effectivity● Know the significance of the change● Utilizing traffic
Image : http://www.gs.washington.edu/academics/courses/akey/56008/lecture/lecture1.pdf
Growth Sprint
1. Set Goals for 2-3 months2. Do the growth hacking process3. Learn and iterate
Test on every funnel: AARRR
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
Test on every platform
http://techblog.weddingwire.com/blog/posts/the-matrix-a-quick-guide-to-cross-browser-compatibililty-testing
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Case Study: Acquiring App UsersDisplay banner with simple but informative design increase CTR by +34%
Case Study: Prevent exiting checkoutConfirmation popup on mobile web to prevent users leaving checkout page improve conversion rate +32.5%
Referenceshttps://rjmetrics.com/resources/reports/the-state-of-data-science/
https://datasciencespecialization.github.io
http://www.gs.washington.edu/academics/courses/akey/56008/lecture.htm
http://datascopeanalytics.com/blog/six-qualities-of-a-great-data-scientist/
http://conferences.oreilly.com/strata/big-data-conference-uk-2015/public/schedule/detail/39814
https://datajobs.com/what-is-data-science
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
Lillian Pierson, “Data Science for Dummies”