growing the game......together. perceptions & issues old people sport slow game focus on one...
TRANSCRIPT
![Page 1: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/1.jpg)
Growing the
GAME......together
![Page 2: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/2.jpg)
Perceptions &
Issues• Old people sport• Slow game• Focus on one sport• Playing time• Difficult to learn• Time consuming• Expensive• Lack of inner city opportunities
![Page 3: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/3.jpg)
There is
Hope!• Interest is up• Programs exist• It’s baseball!
![Page 4: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/4.jpg)
State of the
INDUSTRY
![Page 5: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/5.jpg)
1987 to Present
Participation Trends...
Baseball• 31.1% decrease since 1987• Rose slightly from 1987-1995• Downtrend since 1995• Loss of nearly 6 million players in last 10 yearsSource: SGMA U.S. Trends in Team Sports 2003
![Page 6: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/6.jpg)
1987 to Present
Participation Trends...
Softball• 22.4% decrease since 1987• Rose slightly from 1987-1995• Downtrend since 1995• Loss of nearly 6 million players in last 10 yearsSource: SGMA U.S. Trends in Team Sports 2003
![Page 7: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/7.jpg)
Why Players are Leaving...
Youth• Team sports have become more serious• Growth of extreme sports• The technology generation
Source: SGMA U.S. Trends in Team Sports 2003
![Page 8: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/8.jpg)
Why Players are Leaving...
Adults• Aging• Time constraints• Priorities• Technology
![Page 9: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/9.jpg)
Impact on Equipment Sales• Overall sporting goods category is down• Baseball and softball are relatively flat
Source: SGMA State of the Industry 2004
![Page 10: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/10.jpg)
• Baseball 10.9 +4.6 • Softball 16.0 - 3.4 • Fitness Bicycling 12.0
+8.0 • Fitness Swimming 15.9
+9.3 • Fitness Walking 38.9 - 0.1 • Free Weights 51.6+6.9 Exercising • Stationary Cycling 31.0
+6.4
SPORT # of PARTICIPANTS % CHANGE
(millions)
How Do We Compare
![Page 11: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/11.jpg)
• Running/Jogging 36.2+0.8
• Stretching 42.1+9.7
• Yoga/Tai Chi 13.4+20.4
• Bowling 55.0+3.5 • Camping 51.1+2.4 • Hiking 40.4+6.7 • Fishing 53.0 +3.0
SPORT # of PARTICIPANTS % CHANGE
(millions)
How Do We Compare
![Page 12: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/12.jpg)
• Target Shooting 19.8+12.7 • Paintball 9.8+13.3 • In-Line Skating 19.2 - 10.8 • Artificial Wall 8.6+20.2 Climbing• Tennis 17.3+5.9 • Golf 27.3 - 1.8
Source: SGMA Super Study of Sports
SPORT # of PARTICIPANTS % CHANGE
(millions)
How Do We Compare
![Page 13: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/13.jpg)
• Baseball +4.6% • Softball - 3.4%• Basketball - 3.1% • Volleyball - 5.6% • Football - 4.0% • Cheerleading - 0.6% • Soccer +0.2%• Ice Hockey +6.8%• Lacrosse +22.9% Source: SGMA Super Study of Sports
Team Sports Comparison2003 vs. 2002
![Page 14: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/14.jpg)
Major League Baseball• Increased average attendance• Growth in younger fans• Increased gross revenue
Source: USA Today
![Page 15: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/15.jpg)
Taking Action• Golf Industry• Tennis Industry
![Page 16: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/16.jpg)
Golf...
The Situation• Flat/decrease in golfers• Flat/decrease in rounds played• Too many facilities• Decrease in sales
![Page 17: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/17.jpg)
PGA Tour...
Support• Industry leverage• Financial
![Page 18: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/18.jpg)
• PGA Tour• LPGA • PGA of America• USGA• NGCOA• GCSOAOA• CMAA• Titleist• ClubCar• Callaway Golf• Golfweek• Nike Golf
![Page 19: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/19.jpg)
To align the golf industry behind a plan that addresses the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game.
Mission
![Page 20: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/20.jpg)
• Adult player development• Junior golf• Alternative facilities• Colleges• Research• Communication
Areas of Focus
![Page 21: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/21.jpg)
• 2001 segmentation study• Industry definitions• Juniorlinks.com• Link Up 2 Golf • National school golf program
Accomplishments
![Page 22: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/22.jpg)
![Page 23: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/23.jpg)
![Page 24: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/24.jpg)
Results• Industry coordination• Proactive programs• Increased rounds played
![Page 25: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/25.jpg)
Tennis...
The Situation• Unable to regain lost players• Erosion of frequent players• Unable to retain beginners• Decline in equipment sales
![Page 26: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/26.jpg)
Tennis...
The Opportunities• 5 to 10 million Americans try tennis• Those who take lessons continue to play
![Page 27: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/27.jpg)
The Campaign• Tennis Welcome Centers• Tennis marketing campaign• Learn to play tennis…fast!
![Page 28: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/28.jpg)
Industry Support
![Page 29: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/29.jpg)
Tennis Welcome Centers• No charge for trial racquets• Free trial lessons• Organized social experiences• Follow up programs• Low pro/student ratio
![Page 30: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/30.jpg)
Tennis Welcome Centers• 3,000 participating facilities
• Manufacturer P.O.P. support
• TENNISWELCOMECENTER.com
![Page 31: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/31.jpg)
Tennis Marketing Campaign• Drive player recruitment, retention• Reshape the perception of tennis• Generate excitement
![Page 32: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/32.jpg)
Results• Industry coordination• Proactive programs• Stay tuned….
![Page 33: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/33.jpg)
Baseball/Softball...
Next Steps• High fan interest• Proactive programs
Growing the GAME… together
![Page 34: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/34.jpg)
Baseball/Softball...
Opportunities• Build on fan interest• Promote unique programs• Maximize “America’s games”• Make it easy
![Page 35: Growing the GAME......together. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive](https://reader030.vdocuments.site/reader030/viewer/2022032706/56649de55503460f94add34a/html5/thumbnails/35.jpg)
Growing the
GAME...
...together
• Have existing organization and programs• Need broader industry participation• Need youth baseball initiative• Need major sponsorship