game day: how technology shapes how we experience sport
TRANSCRIPT
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GAME DAY How Digital trends are shaping The way we experience sport
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The Coliseum, One of the earliest stadiums, allowed up to 50,000 people to watch shows – for free[1,2]
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Fast forward to 1952:
CBC’s first national
TV broadcast
Of a hockey Game[12]
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From Then
ON . . .
Fans began Staying home to watch the game.[5]
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Strong Rivalry, Record breaking performances, And Accessibility of facility
are key factors affecting attendance [4]
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TV Broadcasts Posed a challenge
To filling
stadiums
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The digital age provides innovative ways for fans to get involved
in the game.
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Since then, Teams have been trying to
personalize
Sporting events
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Jumbotrons
Allow fans to feel more Connected to the event
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The Houston rockets have the largest in the league at
54ft x 24ft
At the sidelines.[6]
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Google glass, criticized as a personal Product,
Can be used to enhance the game Experience. [10]
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The Sacramento kings Used The glasses to Show Fans the athlete POV during warm-up.[6]
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First v1sion is working on tiny wearable cameras for athletes and referees.[6]
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In the near future, the at- home experience may also include
touch and
scent.[6]
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In A recent Study conducted by
cisco,
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Students and Young professionals
Viewed The internet as being As important as
Air, food, water and shelter. [7]
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As demonstrated by airlines, Customers are on edge about
the Use of their data[11]
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The new Levi Stadium is Anticipated to be the
Smartest in the world[8]
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The app will lead fans to their seats,
the washroom with the shortest line,
and even allow them to order food for delivery.[8]
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Ibeacons make this possible, Tracking location and other Information From mobile phones
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“There’s a huge, huge opportunity In this physical world around us
That is not that efficient and
Connected”[9] - Estimote CEO Jakub Krzych
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In the future, we can expect international
adoption of these
increasingly personalized experiences.
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There’s no denying these
exciting times
For innovation and creativity in
Sport.
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1. Trueman, Chris. "Roman Entertainment." Roman Entertainment. N.p., n.d. Web. 06 June 2015. 2. Ruhl, Marcus. "Ancient Roman Colosseum in Rome." Romanlife-romanitaly.com. N.p., n.d. Web. 06 June 2015. 4. Hansen, Hal, and Richard Gauthier. "Factors Affecting the Professional Image of Physicians." Current Surgery 62.4 (2005): 453. Web. 6 June 2015. 5. Sundem, Garth. "10 Ways Television Has Changed Sports - HowStuffWorks." HowStuffWorks. N.p., n.d. Web. 06 June 2015 6. "Reality or Virtual Reality: How Will We View the NBA Playoffs in 5 Years?" Sport Techie. N.p., 04 June 2015. Web. 07 June 2015
citations
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7. Hammond, Teena. "Stadiums Race to Digitize: How Sports Teams Are Struggling to Keep Millennials Coming to Games." Tech Republic. N.p., n.d. Web. 7 June 2015. 8. Madden, Sean. "Tech That Tracks Your Every Move Can Be Convenient, Not Creepy." Wired.com. Conde Nast Digital, 3 Oct. 2014. Web. 07 June 2015. 9. McFarland, Matt. "The Rise of IBeacons, and Fall of Friction." Washington Post. The Washington Post, 14 Feb. 2014. Web. 07 June 2015. 10. Boesel, Whitney Erin. "Google Glass Doesn't Have a Privacy Problem. You Do." Time. Time, 19 May 2014. Web. 07 June 2015. 11. Clark, Nicola. "Airlines Use Digital Technology to Get Even More Personal." The New York Times. The New York Times, 17 Mar. 2014. Web. 07 June 2015. 12. "Broadcasting of Sports Events." Wikipedia. Wikimedia Foundation, n.d. Web. 07 June 2015.