Optimizing Marketing Mix is difficult

• Understanding list growth by channel is difficult

• Requires hacking together website analytics, landing page analytics,

ecommerce data, etc.

• Becomes even harder when marketing goals vary through out the funnel

Privy pulls together the analysis, automatically

• New subscribers by channel

• Also track through to secondary conversions:

• Online redemption

• In-store redemption

• App download

• Content Download

Summary

• If your goal is pure list growth, Facebook ads are a great channel to focus on

• If the goals is follow on conversions and transactions, your website and Twitter perform better than Facebook.

For more great email data visit privy.com

grow your email list - which channels work best?

Marketing