how to grow your list for email marketing

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How to Grow your Email List

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How to Grow your Email List

Agenda BEST PRACTICES TO GROW LIST ORGANICALLY

HOW TO GROW PRODUCTIVE LIST IN-ORGANICALLY

MONETIZE YOUR EMAIL LIST

INTRODUCTION TO PRIMENETWORK

Q & A

Did you know?

● Fact: your email list degrades by 22.5% every year

● Email list growth needs to be a regular and consistent activity

You want to grow your list...

But what do you want to give?

What's the benefit to your subscriber Make sure a potential subscriber has a good reason to subscribe.

Newsletters Educational, informative

Rewarding Promotions

Effective Tactics Vs. Most difficult

GROWING YOUR LIST ORGANICALLY

Your website sign-up is KEY

Boost-up your Sign-up

Boost-up your Sign-up

Boost-up your Sign-up

Put your signature to good use

Allow to Share

Sign-up in Newsletter

Sign-up form on Social Media

Sign-up through Content

In-store Communication

GROWING YOUR LIST INORGANICALLY

Grow your list INORGANICALLY

DO NOT EVER, EVER BUY LISTS

● Renting Lists, think List brokers

● Partner with other lists owners, kind-for-kind

● Google Adwords

● Go for traditional advertising

● Sponsor conferences, webinars

Poll

Have you ever rented 3PLs?

1. I've used 3PLs and have had success

2. I wasn't happy with 3PL campaign performance

3. I've never used 3PLs, but I'd like to try

Third-party Lists 3PLs

3PLs can be of varying permissions levels

● Permission-based lists perform well

– Association members, publication subscribers

– Good, consistent relationship with the list owner

● Aggregated or compiled lists

– Loose or no relationship with list owner

– Extracted from directories, websites or one-time interactions

Choosing the right 3PLs

List Brokers

● Market multiple third-party lists

● Work on target audience matching

● Are able to provide a good mix of lists

● Can optimize your spends

Choosing the right 3PLs

Don't just choose one list

● Define your target audience

● Use a list broker

● Choose atleast 3 lists

● Test market to a slice of the lists

● Pick the best responding list

Marketing to 3PLs

Sponsored sending

● From name of the list owner, existing relationship

● Co-brand the email body with their logo also

● Better open and response rates

● Applicable to permission-based lists

Marketing to 3PLs

MONETIZE YOUR EMAIL LIST

Monetization Methods

Generate Pageviews

Monetization Methods

Co-Registration

Monetization Methods

Display Banners

Monetization Methods

Rent out your List

HOW TO RENT A LIST OR

RENT OUT MY LIST

What is PrimeNetwork? (For Publishers)

What is PrimeNetwork? (For Advertisers)

How-it-Works

How-it-Works

How-it-Works

How-it-Works

How-it-Works

Questions?

Smita More

[email protected]

[email protected]

www.juvlon.com

www.juvlon.com/primenetwork