grow your business through linkedin€¦ · sources: 2015 b2b content marketing trends/ north...

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Grow Your Business Through LinkedIn Presented by Lindsay Young, MBA, CPSM nu marketing

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Page 1: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Grow Your Business Through LinkedIn

Presented byLindsay Young, MBA, CPSM

nu marketing

Page 2: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

LinkedIn Outline

• Benefits to LinkedIn• Individual• Company

• Company LinkedIn Pages• Success Stories• Utilizing LinkedIn• LinkedIn Template and Guidebook• Questions/Comments/Discussion

Page 3: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln
Page 4: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln
Page 5: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Benefits to LinkedIn - Individual

• Strengthen Existing Professional Relationships• Connect with Alumni, Colleagues and Industry Partners• Know When Your Connections Move Companies • Perceived as the Expert in Your Industry

Page 6: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Benefits to LinkedIn - Company

• Grow Your Business• Research Customers, Prospects, and Future Employers• Increase Professional Brand Recognition • Marketing, Sales, and Recruiting for Your Company

Page 7: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Company LinkedIn Pages

• Mini Website• Showcase Pages• Think Like a Journalist• Compelling Graphics or Videos• Engaging Content• Targeted Ads

Page 8: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Success Stories

Page 9: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln
Page 10: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln
Page 11: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Differences in Paid vs. Free Version

• Business, Recruiters, Sales Professionals• More In Mails • More Introductions • See Everyone Who Has Viewed Your Profile• Additional Search Filters

Page 12: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Any Questions?Break

Page 14: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

LinkedIn Template and Guidebook

www.numarketingllc.com/references

Page 15: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln
Page 16: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Questions?Comments?

Page 17: Grow Your Business Through LinkedIn€¦ · Sources: 2015 B2B Content Marketing Trends/ North America, Content Marketing Institute,' Marketing Profs. Webbiquity, Aug 27, 2013. Linkedln

Lindsay [email protected]

316-680-3097https://www.linkedin.com/in/lindsaylyoung

/numarketingllc /numarketingllc