S o l u t i o n B r i e fi n g

GROWIncrease ROI

S o l u t i o n B r i e fi n g

“Grow” Needs Productivity for Users, Developers, and IT Pros

IT PROS struggle with complexity

DEVELOPERS unable to keep up

USERS have no access to BI

GROW

S o l u t i o n B r i e fi n g

State of Business Intelligence

Agile BI Out of The Box, Forrester Research, Inc., April 22, 2010

32% of Excel users are comfortable with using

it for “Advanced Analysis”

e.g., PivotTables

Only 28% of potential BI users have any meaningful access

31% of all BI initiatives partially

meet or don’t meet the business goals originally set

Knowledge workers spend too much time looking for, not enough time analyzing the information.

Lines between producers and consumers of information have largely disappeared.

Requirements change way too fast for IT and traditional technology to keep up.

—Excel Segmentation Research

—BI Survey 9, BARC —Business Intelligence Purchase Drivers and Adoption Rates, Gartner

GROW

S o l u t i o n B r i e fi n g

BI Enables Key Business Priorities for CIOs

Top 5 Business Priorities

Business process improvement

Reducing enterprise costs

Increasing the use of information and analytics

Attracting and retaining new customers

Improving enterprise workforce effectiveness

Source: Gartner EXP (January 2010)

Business Intelligence

Top 5 Technology Priority4 years running

GROW

S o l u t i o n B r i e fi n g

BI Continuum: IT-Managed and Self-Service BI for Individuals and Teams

Teams

Individuals

Self-Service

IT Manage

d

GROW

S o l u t i o n B r i e fi n g

Managed Self-Service BI

Microsoft’s BI SolutionsNext generation business intelligence empowering users across your organization

Self-service access and insight Data exploration and analysis Predictive analysis Data visualization Contextual visualization

Organizational & Team BI

Dashboards and scorecards Excel services Web-based forms and workflow Collaboration Search Content management

Data Integration

Analysis services Reporting services Master data services Integration services Data mining Data warehousing

Business User Experience

Business Collaboration Platform

Data Infrastructure & BI Platform

Build on what you already knowGROW

S o l u t i o n B r i e fi n g

BI for everyone

Microsoft BI Vision

BI for a few

“Managed Self-Service BI” refers to• The ability of end users to conduct deep analysis

using powerful BI tools like SQL Server and PowerPivot

• The ability of IT to maintain security and control • The ability to share interactive reports with other

users (via SharePoint 2010) for consumption or continued analysis

• Use of dashboards for decision makers

Benefits• Lower dependency on IT for BI• Auto-refreshed data for accurate/timely

analysis• Richer collaboration and innovation

GROW

S o l u t i o n B r i e fi n g

Better ROI and Adoption for BI

Source: InformationWeek Analytics 2010 BI and Information Management Survey

$1,066,348

$522,333

$220,804

Mega-Vendor Average without Microsoft

Microsoft 55% 45%

MICROSOFT

42% 58%

ORACLE (INCLUDING HYPERION AND SIEBEL)

40% 60%SAP BUSINESSOBJECTS

38% 62%

IBM COGNOS (INCLUDING TM1)

9% 91%TABLEAU

8% 92%QLIKTECH

Using/Planning to Use Evaluating/Not Using

Are You Using, Planning, to Use or Evaluating BI Products from the Following Vendors?

Five-Year BI Platform CostSource: Gartner 2010 BI Platforms Licensing Models & Negotiation Strategies

Self-Contained Pure-Plays

GROW

S o l u t i o n B r i e fi n g

Microsoft BI—Only Available on SQL Server Premium Editions

-Master Data Services—Clean data = better productivity-Analysis Services—scalable analytics and data-mining add-ins for Office for end user direct access-Reporting Services—PowerPivot add-in for Excel 2010 allows for complex data analyses using a familiar tool; PowerPivot for SharePoint 2010 enables collaboration; Report Builder-Robust DW platform powering the views into your data—performance enhancing features like star join query optimizations, parallel query execution, and change data capture-Enterprise class data compression-Fast Track architecture and Appliances

GROW

S o l u t i o n B r i e fi n g

Customer Case Study: 25% increase in report production

Vectorform, a global digital experience studio, wanted to improve its business intelligence (BI) capabilities. The company had data in several mission-critical applications and lacked an easy and secure way to distribute appropriate and current BI data to employees.

Vectorform implemented Microsoft SQL Server 2008 R2 Enterprise and began generating reports using the Microsoft SQL Server PowerPivot for Microsoft Excel technology to pull BI data from disparate sources, making it instantly and securely available in attractive charts that support data-driven decisions.

With these more-effective decisions, Vectorform has improved its project acceptance, hiring decisions, and resource allocation. Vectorform has also increased efficiency in report production by more than 25 percent.

GROWThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

S o l u t i o n B r i e fi n g

Customer Case Study:250% cost savings, 300% gain in access, more users

Smead Manufacturing Company: relies on business intelligence (BI) to remain competitive. A Cognos BI solution met basic requirements but was costly, slow, and complicated. Benefits:

With a Microsoft BI solution, Smead can cut its overall BI costs by 250 percent

Smead decision makers will gain 300 percent faster access to data Due to the familiarity of Microsoft technology, more users will take

advantage of the new tools to obtain useful information from the company’s data

GROWThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

S o l u t i o n B r i e fi n g

Microsoft a Leader in Gartner BIPlatform Magic Quadrant

Microsoft is recognized by Gartner as a Leader in Business Intelligence based on “Ability to Execute” and “Completion of Vision”

GROW

S o l u t i o n B r i e fi n g

Integrated Development Across the Stack

DEVELOP SEAMLESSLY across form factors and devices

KINECT

DEVELOP CLOUD SERVICESwith on-premises skills

LEVERAGE POPULAR business and user applicationsEXPOSE AND EXTEND business applications to users

REUSE EXISTING cross-platform investments

INTEGRATED database development

GROW

S o l u t i o n B r i e fi n g

Custom Application DevelopmentImprove Development Efficiency and Quality

Increase productivity and quality through integrated and familiar tools Develop, test, and secure your critical web applications and infrastructure Reduce costs through better visibility of your development process Provide better predictability and planning through integrated process and

methodology support

Process and Guidance

Management Tools

Application Life-Cycle Management

Individual Team Organization

GROW

S o l u t i o n B r i e fi n g

Microsoft and Appliances

A portfolio of SQL Server Appliances Complete solutions that integrate hardware, software, support, and

services

The appliances include enhanced software and high performance hardware to deliver:

Very fast time to solution Proven scalability Reduced risk Lower cost Help customers reduce IT investments, accelerate time to value, and

enables their IT pros to focus on other priorities

GROW

S o l u t i o n B r i e fi n g

Simplicity Through AppliancesWORKLOAD REFERENCE ARCHITECTURE APPLIANCE

RoadmapAvailable Now Available Q4 2011

OLTP

DW

BI

Private Cloud

FastTrack (10 Partners)5 TB–80 TB

HP Reference Architecture

HP Business Data Warehouse up to 5 TB

HP Database Consolidation

HP Enterprise TransactionProcessing

HP Enterprise TransactionProcessing

HP Business Decision

HP Enterprise Data Warehouse

10TB–500+ TB

GROW

S o l u t i o n B r i e fi n g

Higher Capacity, Comparable Throughput, and Lower Cost Than Exadata

$1,155 $725

$2,313 $1,160

$2,552$5,927

$4,514

Exadata X2-2

Exadata X2-8

HP Enterprise Data Warehouse with Microsoft SQL Server Parallel Data Warehouse

HP FastTrack 3.0 (“Mainstream” DL585 Configuration for ¼ Rack, “Premium” DL980 Configuration for ½ Rack)

Full Rack

½ Rack¼ Rac

k

GROW

S o l u t i o n B r i e fi n g

Customer Case Study: DW functionality at lower cost, faster deployment, and adoption of BI

Las Vegas Sands Corp. needed a world-class enterprise data platform for a new destination resort in Singapore.

“We selected SQL Server Fast Track Data Warehouse because we wanted the performance of a data-warehouse appliance product without the cost,” says Zommick, Executive Director of Enterprise Architecture and Development for Las Vegas Sands. “Our users are very familiar with Microsoft technologies, so we knew there would be rapid adoption of the Microsoft business intelligence tools that would be part of the solution.”

GROWThis reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.