Greetings from

HARMONICA

Harmonica is an agency of skilled storytellers, fluent in public relations, social and digital communications. We work with companies who make the world more in tune through wellness, style, innovation and unforgettable experiences. We tell the stories that matter in the places that matter to the people who matter to you. With holistic strategy, impeccable execution and an infinite appetite for results, we inspire listeners to sing your praises and grow your brand.

Thank you for thinking of us.

Harmonica is many moving parts working together to create a powerful whole.

We integrate PR and Social with influencers, creative, content, events and paid media to bring brands to life.

Where CREATIVITY meets RESULTS.

We have OFFICES IN LOS ANGELES, New York & LONDON

Fueled by smart peoplewith powerful tools: • Vocus • Cision • Sprout • Spredfast • Radian6 • Percolate • Iconosquare & Pinalytics (we use them all)

INTAKE: Learning what makes you tick

and how you fit in the landscape around you.

Our Process

GOALS: Identifying your core objectives

and how to move the needle.

STORY: Refining your story

through messaging & positioning across multiple platforms

and audiences.

AMPLIFICATION: Telling your story through

strategic planning, PR, social media, content

creation, social influencers and partnerships where it matters.

MEASUREMENT: Qualitative and

quantitative analysis of success and key

opportunities.

Brilliant Innovators

Consumer Brands

Advertising Giants

Hospitality Leaders

Health Nuts

OUR CLIENTS RANGE (and rule)

WE VALUE FIERCE COLLABORATION. Our team is high touch, hands-on and seasoned.

Traditional Public Relations Digital Communications Blogger Relations

Messaging & Positioning Celebrity Gifting + Endorsement Influencer Relations Event Activation

Keynote Opportunities Crisis Communications Content Marketing

Social / PR Campaign Development Channel Strategy Content Strategy

Content Creation & Development Photography & Asset Design Community Management Native Advertising + Content Partnerships

Reporting & Analytics Digital Media Buying/SEO Creative Direction

OUR CAPABILITIES

OUR values

We're into yoga. 3 of us are registered yoga teachers (including our CEO).

We’re regular members at the Co-Op. They know our juice orders by heart.

We know our way around Ayurvedic herbs, green superfoods, single origin coffees and (once in a while) pure agave tequilas.

Ever optimists, our inbox is always half full.

We value brains. And humor. And we wouldn’t be able to pick just one. We are Type A personalities with Type B values.

We're into open space. And creating space. Inner and outer space - whatever makes a good narrative. Thigh slappers and tear jerkers welcome.

We're big picture and big reach, but laser focused and always sweating the details. Equal parts Cyndi Lauper, Drake, Fleetwood Mac and Mozart.

We are writers, creators, do-gooders and bridge builders. We work for brands we love and feel so darn grateful for the opportunity to make the world better.

Appendix:

OUR WORK

EVENT/FESTIVAL PR

Objective:Establish Wanderlust’s reputation as the nation’s fastest growing cultural phenomenon and destination experience in the yoga, music, sustainability and total wellness space. Showcase the brand as more than just a yoga festival but as a lifestyle connected to community, nature, spirituality, outdoor fitness and social change. Drive sales of tickets to returning Wanderlust fans and open the door for new ones worldwide. Guide media coverage of the Wanderlust festivals and leverage the founders as authorities on the fast growing mindful generation of the hip and healthy. Capitalize online buzz through blogger programs.

Results: • Garnered over 525mm earned media impressions

across 8 festivals and events (pre, onsite and post coverage), through national consumer awareness and business profiles

• Top tier media on site to experience the event – both regional and national lifestyle, health and wellness, travel and bloggers.

WANDERLUST FESTIVAL

Objective:Drive local, national and international awareness of the 3-day summit and landmark birthday celebration of one of the world’s most beloved leaders and advocates for compassion. Drive ticket sales for both devoted followers and those new to His Holiness’ message. Guide media coverage of the Global Compassion Summit and manage event and communication protocol. Amplify the event globally through an extensive social media campaign anchored by a viral video conceptualized and executive produced by Harmonica.

Results: • Garnered over 1 Billion earned media impressions

over 4 months • Facebook partnership garnering over 26 Million

total impressions, 3.4 Million video views and 48,000 page likes over 2 weeks

• #WithCompassion hashtag reached 228 Million people globally

PR: GLOBAL PUBLIC FIGURE

GLOBAL COMPASSION SUMMIT + HIS HOLINESS THE DALAI LAMA’S 80TH BIRTHDAY CELEBRATION

Objective:Launch the Life is Good Tour, reigniting fan’s love for the brand, its founders and its mission. Re-establish Life is Good as not only apparel for the good life, but as a company based on and driven by optimism with a focus on its cause partners. Support retail and product initiatives. Raise $1 million for kids in need.

Approach: As the founders went on tour – we pitched them to top tier media (both consumer and business) further elevating their profiles and expertise on entrepreneurship, optimism, giving back and unconventional thinking. We secured regional press during all tour stops including morning shows, on-site event interviews, and strategic photo opps with local tastemakers. Simultaneously, we pitched the Life is Good product line, with a special focus on their recently launched book.

Results: In just 8 weeks we secured earned media placement in over 350 outlets including AdWeek, E! Online, Radar, KTLA, Inc., People Mag and more.

ACTIVATION/CAMPAIGN/BOOK PR

LIFE IS GOOD

Objective:Connect and unite the global yoga community while authentically driving demand for products. Identify and inspire the mindset of yoga with Manduka as the gear of choice (across a spectrum of media beats).

Approach: • Great storytelling at the forefront • Press Tours • Launching new products in unique venues • Media gifting • Connecting with top Hollywood and social influencers • Integrated campaigns • Creating and activating memorable, brand-building events.

Results: • From lifestyle to fitness to entertainment, health/wellness and

business – we put Manduka front and center in top publications. • Over the course of the year, through the press, we have reached

over 500 million people • Through our engagement with celebrities and social influencers

we reached over 100 mm people.

PRODUCT/GEAR PR

MANDUKA

WELLNESS/BEAUTY PRODUCT

Objective:With the market expected to grow to $18 billion in the next two years, Americans are seeking a more healthful and less caffeinated replacement for coffee. Meaning, there is tremendous opportunity to share ORGANIC INDIA’s vision, mission and conscious commitment to provide organic products and solutions for healthy living. Our goal was to activate the core consumer, while also reaching the mainstream.

Approach: Traditional PR to educate on the power of Organic India products, make them a leader in the Organic supplement and tea market and make the brand top of mind to likeminded influencers.

Results: Through influencer gifting, new product announcements, event activations, campaigns and creative pitch angles, we garnered over 100 million media impressions with an ad value of $7 million.

ORGANIC INDIA

CEO AMPLIFICATION/MEDIA TOUR

Objective:Secure a series of New York desk side meetings with thinkThin’s CEO, spanning a range of outlets and beats from broadcast to print to online, both business and consumer. Meetings were shaped by thinkThin’s core objective of announcing a new product, while simultaneously amplifying the brand story.

Results: • Meetings and interviews with over 20 top tier

outlets, secured TV coverage on two national shows and landed coverage in the New York Times, Forbes, Ad Age, Entrepreneur, amongst dozens of others

• Combining efforts from New York media tours and ongoing pitching/follow up to various publications we garnered over 125 Million earned media impressions with ad value equivalency at $9mm in a few months.

thinkTHIN

FITNESS APP/PERSONALITY

Objective:Amplify the profile of Sadie Lincoln, founder of barre3 and bring its first ever mobile app, to fitness enthusiasts worldwide. Provide ways to keep the barre3 lifestyle as a consistent piece of your daily routine, whether fitting in a 10 minute workout or prepping your healthy grocery shopping list — with Sadie as your motivation.

Approach: We put Sadie Lincoln front and center of business and consumer media, sharing the barre3 brand and the launch of its app. We also timed the the announcement with a barre3 fitness challenge, encouraging students to download and maximize the barre3 lifestyle outside of the studio. We tapped regional media outlets in the top franchise studios locations to participate and encourage their readers to participate. Additionally, we secured a top tier NY media tour with Sadie to walk national business, health and wellness and lifestyle editors through the app in person.

Results: Television coverage spanning regional and national news, strong blogger support and national consumer lifestyle media inclusion garnering over 100 million impressions.

BARRE3 / SADIE LINCOLN

CELEBRITY + INFLUENCER SOCIAL STRATEGY

Objective:Carry Manduka’s Fall product theme, ‘Reflect & Connect,’ to its social media communities, driving users, influencers and yogis at large to share about their authentic practice in an unrehearsed conversation about the state of the yoga community.

Approach: We created a tag-it-forward campaign asking users to bare their practice and then designate a friend to do the same. We prearranged a central tag chain with key Manduka Ambassadors, reached out to strategic social influencers and tapped our network of yogis who also happen to be Hollywood celebrities. #ThisIsMyYoga meant something to all of them.

Results: • Nothing short of a movement: In 4 weeks, the hashtag

#thisismyyoga was used over 3,200 times, with yogis driving the momentum by tagging their friends to go next

• Jessica Biel, Christy Turlington, Judy Greer and Sophia Bush and over 45 MAJOR social influencers shared their yoga, growing our Instagram following by over 6,000 new followers in just a few weeks

MANDUKA

To launch Manduka’s first ever apparel collection, we put together an exclusive NYC event for members of the media and social’s most beloved yoga and wellness personalities. Held in one of Brooklyn’s hippest hotels, catered by one of New York’s most sought after vegan chefs, 30 A-List influencers and 15 top tier media members enjoyed personal styling appointments, a preview of the full collection, a class and an introduction to the #MadeForYoga campaign. Additionally, we held a 6-person panel to discuss the future of yoga in America, uniting the community and inspiring a social campaign for transformational yoga stories.

Influencer shares with #MadeForYoga

Apparel Launch Event

To showcase 100 years in Big Sky, we hosted an experiential weekend with top tier visual social influencers at the legendary Lone Mountain Ranch. Each influencer featured a distinct point of view and audience ensuring wide reach amongst luxury and outdoor aficionados.

Total Budget: $15k

Results: • 7 Media Influencers

• 40+ Incredible Photographs Shared

• 1 million People reached in a weekend

LONE MOUNTAIN RANCH

We look forward to connecting.

hello@harmonica.co310.935.3880