green valley organisational study

8/10/2019 Green Valley organisational study

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An Organization Study at

Green Valley Beverages Industries Ltd

Submitted in partial fulfillment for the requirement for the award of the

degree

MASTER OF BUSINESS ADMINISTRATION

M G UNIVERSITYKOTTAYAM

Submitted by

Register No:

Under the guidance of

Mr.:

Faculty Member

MBA Department, BSS IT MISSION THYACDU


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DECLARATION

I declare that the project report entitled An organization study on GREEN

VALLEY BEVERAGES INDUSTRIES LTD Submitted by me for the award of

Master of Business Administration of M.G University is my own work. The report has

not been submitted for the award of any other degree of this university or any

university.

Place: Ernakulam

Date:


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ACKNOWLEDGEMENT

First of all I wish to express my deep gratitude and thanks to God who helpedus in completing the organization study successfully.

I shall remain grateful to. Mr.:BSS IT MISSION

THYACDU for his amble guidance and encouragement for completing the

organization study. I am also extremely grateful to faculty member for their valuable

suggestions and advice regarding this work. I also express my profound gratitude to

project guide .,Sr. Manager, HRM for his valuable guidance and

timely advice and well-wishers for Encouragement given to us during the course of

the project. It is my pleasure to express a deep sense of grateful to

.,

Sr. Manager, Safety & Environment Department & MIS without his

untiring efforts and tremendous background information this work would not have

materialized. I express my sincere

Thanks to all the staff of GREEN VALLEY BEVERAGE INDUSTRIES LTD

for their co-operation during my study in the company. Last but not least we thank my

parents and for all their moral support and help, they Had given to me.


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CONTENTS

I. IntroductionII. Company Profile

III. Product Profile

IV. Functional Departments

Production Department

Marketing Department

Finace Department

HR Department

V. SWOT Analysis

VI. Findings&Suggestions

VII. Recommendations

VIII. Conclusion


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IX. Appendix

Bibliography

INTRODUCTION


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" Organizational study is an effor t towards understanding the organization,

its policies, structure and methodology adopted. I t gives us bri ef descri ption of the

overall functioning of the company or organization."

An organizational study as a part of second semester MBA is really helpful to

get a real view of organization. It helps to know the working environment of a

company apart from the theoretical knowledge we are acquiring. Organiza t ion

s tudy dea l s wi th c r i t i c a l eva lua t ion and ana lys i s o f a l l t he a spec t s

of

p a r t i c u l a r f i r m . I t g i v e s a c l e a r i d e a a b o u t t h e f u n c t i o n s a n d

p r a c t i c e o f v a r i o u s department heads and operational efficiency of the

department as a whole. This particular study gives a clear idea about the

functions, practices and the delegation of authority o f Green Valley

Beverages Industries Ltd, Ernakulam The organization study will help us to

reveal the how things are coordinated in real time situations. The personnel

function is really all about motivation. It is agreed that unless

indiv idua ls a re mot iva ted to per form ef fec t ive ly , they maynot achieve the level of performance that is desired to them. Managerial

people are always facing the problems motivat ing

their subordinates to release their potential more effectively

and thereby permit the desired goals of the organization and the needs of

employees to be achieved. The purpose of motivation is to create conditions which

people are willing to work with zeal, initiative, interest and enthusiasm so that the

goals of an organization are achieved effectively


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OBJECTIVES OF THE STUDY

The main objective of the study is to familiarise

with the organisational functions in the organisation, there are many other minor

objectives also.

They are the following:-

_ To understand about how an organisations system is performing.

_ To know about various departments and their functions in an organisation.

_ To study the managerial activities performed in an organisation.

_ To know how an organisation coordinates its activities.

_ To get a practical exposure as the future manager.


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SCOPE OF THE STUDY

The scope of the study is to know about the

organisation, its structure, the functions performed by various departments and to

know the

overall performance of the organisation. The study will help the management students

to get a

practical exposure..

LIMITATIONS OF THE STUDY

The study was limited, because the time period allotted was not sufficient to

conduct a thorough study on the functioning of the organization. The employee of the

various departments was not able to spend enough time in explaining the functions of

their department, as it affected their work schedule. Respondents were reluctant to

reveal complete details. This lack of knowledge of the respondents and the bias of

them has acted as a hindrance to the study.


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The Water shortage around the world and particularly in third world countries

has opened new avenues for bottled water Industry. If we compare the growth and

status of Indian Bottled Industry with western or Asian market, we are far behind in

terms of quantum, infrastructure, professionalism & standards implementation.

In India, the per capita bottled water consumption is still quite low less than

five liters a year as compared to the global average of 29 liters.

Though concept of bottled water in Western countries picked up in early 1900 ,

Indian Elite first tasted it only in 70s as it was difficult to gulp down the fact by an

average Indian that water was up for sale!!

Green Valley Beverage Industries Ltd, Bombay based brand with Italian

antecedents was THE MINERAL WATER and it ruled till early nineties under

monopolistic conditions and had a dream run for so many years. Mineral water meant

GREEN VALLEY BEVERAGE INDUSTRIES LTD and vice versa. Growth intourism ,opening up Indian economy, rapid urbanization [ 33% India is considered

urban] shortage and improper quality of drinking water saw a spurt of growth in

bottled water , all over the country in early 90s. Till that time, bottle of drinking

water meant good old GREEN VALLEY BEVERAGE INDUSTRIES

LTD packed in PVC bottle.

The filtration process was turning a new leaf with reverse osmosis technology

trying to make a foothold. Around same time, Polyethylene Terephthalate, widely

known as PET, too, started gaining ground as an ideal packing medium. Its usage was

beginning to be accepted. With numerous companies taking a plunge around same

time, the experiment with process, packing and market was on


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With no regulations to control neither the entry nor the quality, the market saw

phenomenal and unchecked growth for 7 years. Time and again, media hailed this

industry as a SUNRISE ONE and put the annual growth rate at phenomenal 40%.

Small entrepreneurs, big business houses, individuals, distributors, made a beeline for

this industry. And then came the disturbing part; In between there were numerous

reports of inferior quality brands, duplications of the product, recycling of bottles,

utilization of tap water. Even well-known brands had a tough time with reports of

inferior quality involving them started making rounds.

Perturbed by these reports, finally MINISTRY OF HEALTH & FAMILY

WELFARE [Department of Health] vide notification dated 10 it compulsory to

obtain ISI mark for every processor operating under Indian Territory. It was supposed

to be enforced from 29 March, 2001 and later date was relaxed till 30 these standards

were prepared long back, nobody had bothered to obtain the mark [Barring one: Blue

Lite, Delhi]

ISI has stringent procedure of screening the unit .Process, hygienic conditions,

in house lab testing, packing & documentation pertaining to these. Due to absence of

regulation nobody wanted to touch ISI with a barge pole as apart from these lengthy

procedures, a tag of heavy marking fee came along. Post Regulation, it becamefate

accompli. Things were not the same

The new regulations outlined the processes, packing, hygienic conditions, in

house labs, presence of chemist and micro biologist, rigorous testing ofproduct, voluminous documentation and heavy marking fee. Out of unofficial reports

of presence of more than 3500 processors and packers, only handful survivedMost of

them are bottled up!

While Pepsis AQUAFINA & Nestles PURE LIFE [1999-2002 ] started their

sojourn with Indian Bottled Water, entry of Kinley [ May 2000] really shook the

market with Media Blitzkreig , aggressive marketing and maximum utilization of


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existing distribution channels. By the end of that year, it notched up 8-9% market

share, equivalent to what Aquafina had achieved after 15 months of operation. The

aggression continued & eroded market leaders share considerably and in just in 3

years it achieved what others collective couldnt do in a decade: Shake the leader. By

the end of the year 2002, claims were made that KINLEY HAD dented the

considerable market of leader but GREEN VALLEY BEVERAGE INDUSTRIES

LTDstill maintains that it has unassailable share of 50 % till date

VARIOUS FACTORS LEADING TO GROWTH OF BOTTLED WATER

Burgeoning population

Rapid Urbanization

Phenomenal increase in Tourism

Growing awareness about drinking water safety.

Inability of central local government to provide clean drinking and safe draining

water

Strained government resources

Consumption of bottled water in India is linked to the level of prosperity in the

different regions. The western region accounts for 40 per cent of the market and the

eastern region just 10. However, the bottling plants are concentrated in the southern

regionof the 3400 + bottling water plants in India, more than 55 % are in 4 southern

states. This is a major problem because southern India, especially Tamil Nadu, is

water starved


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COMPANY PROFILE


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Name of company : Green Valley Beverages Ltd

Date of incorporation : 04-Aug-1998

Address (Registered office) : Green Valley Beverages Ltd

Kolencherry , Ernakulam(DIST)

Phone, Fax : 0484-2760476

Administrative departments : Industries

Name of Chairman : Mr. Jacob T Abraham

Name of M D : Mr. Abraham Jacob

Present activity : Bottling Plant

Business type : Manufacture, Supplier

Total number of workers : 196


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Green Valleyis manufacturer of Packaged Drinking Water located in Kolenchery,

Ernakulam. The company came into existence in the year 1998 under the headship

of Mr. Jacob T Abraham, the Managing Director of the company.

"Green Valley" name quickly became established as a luxury brand through its use at

prestigious venues and sponsorship at many sporting events. With an increasing

demand for its bottled water,the company grew from strength to strength. Clients such

as Indian Railway, Travancore Devaswom Board, Indian Oil Corporation &

KTDC resortshave helped to ensure the increasing reputation and popularity of

Green Valley.

We are engaged in offering the purest form of packaged drinking water. Stringent

quality tests are conducted before making the final delivery of processed water. Weput special emphasis on the packaging of the products and offer customized packing

to suit the specific requirements of the clients.

And our other main products are Soda and Soft Drinks (Lemon, Orange & Cola)


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Strategic Intent

The Mission, Vision and Quality Policy of GREEN VALLEY BEVERAGE

INDUSTRIES LTD are stated as follows:

Mission

To increase the network of super stockists and distributors in represented town

and create new super stockists and distributors in unrepresented towns whereby we

can increase our sales turn over and finally the market share.

To have motivation, training will impart to all employees for development of

skill and potential so as to benefit the Companys growth and individual growth.

Vision

To maintain our present position. i.e. No.1 among the Kerala based packaged

drinking water industry.

To make our products available in all major towns of all the districts of Kerala

State and ensure the cent percent availability of stocks any time any day.

To commit towards substantial and sustained growth of existing product and

diversified product of Food & Beverages giving equal importance to the welfare of

Human Resources.


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Quality Policy

To enhance customers satisfaction by providing healthy and quality packaged

drinking water and its allied product at better price. To provide the public with

high quality drinking water that conforms to the stringent specifications of Bureau

of Indian Standards. We endeavor to supply drinking water with near zero

bacteriological level, sparkling whiteness and natural sweetness.

Quality Objective

Green Valley Industries Ltd shall establish quality objectives at relevant functional

levels which will bring continual improvement in the functions and thereby in the

organization. The quality objectives focus on strategic advantage to the department as

well as performance improvement. The quality objectives established are realistic,

quantifiable and shall set suitable action plans. Also the management will assign

responsibilities to the concerned managers for achieving the objectives as targeted in

the MD`s Vision.


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PRODUCT PROFILE


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Its a compliment being generic to the category, but its not very good when

consumers think any mineral water brand is Green Valley Beverage Industries Ltd.

Green Valley Beverage Industries Ltd, a product established in India by Ramesh

Chauhan, Chairman of Parle Aqua Minerals has become a generic brand. Green

Valley Beverage Industries Ltd was the first marketed bottled water in a totally virgin

market. The brand has become synonymous with packaged drinking water, thus

consumers accept any brand offered by the retailer when they ask for Green Valley

Beverage Industries Ltd. So far Ramesh Chauhans Green Valley Beverage Industries

Ltd enjoys the largest market share of 44% in the giant packaged drinking water

industry and is growing at the rate of 80% per annum. Annual sales of Green Valley

Beverage Industries Ltd have touched Rs.616 crores. In seventies, Green Valley

Beverage Industries Ltdwas the only packaged drinking water which had national

presence and the sale was to tune of approximately one hundred thousand cases

valued at about Rs.60lacs.

The various sizes available are:


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Product innovation To make sure that the product that reaches the consumer is alwayshigh quality and also meets international standards, Green Valley Beverage Industries

Ltd has always been involved in improving its product packaging. One such recent

development is the temper proof break-away seal. Green Valley Beverage Industries

Ltd also recognizes the need to produce environment friendly products and is working

on the PET project. Recent innovation at Green Valley Beverage Industries Ltd has

been Break-Away seal: keeping in mind the consumers need should recognize a

genuine product that cannot be tempered with, Green Valley Beverage Industries Ltd

developed the Break-Away seal. The unique cap has been patented and cannot be

duplicated or tempered with. This technology development in the product ensures that

the consumer will only get a highly safe product when they consume Green Valley

Beverage Industries Ltd packaged drinking water.3. Product packaging To ensure

purity of the bottled water, the bottles that are used are blown and filled at the factory

itself, to avoid contamination. Green Valley Beverage Industries Ltd is extremely

conscious of environmental issues since PET bottles are not bio-degradable and not


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easy to dispose. The company is currently working on the PET recycling project,

where they will collect bottles from various places, crush and shred them. The

shredded material will then be made into ropes, PET containers for the non-food

industry and other PET like polyester fiber, flower vase, gift items etc.

PRODUCTION PROCESS Over the last 15 year, company has set up 10 new units

besides taking on 7 franchisees. And over the3 year, the 120 bottle per minute (bpm)

capacity of the 17 units across the country will be increased to 250 bpm. Today Green

Valley Beverage Industries Ladsmanufacturing each indicates that it is represented

across the country except in east the east. The Mineral water plant is being set to

international standards with a high degree of automation and in-build mechanism

maintaining high standards of sanitation and hygiene. The entire plant and the piping,

which comes in contact with the process water, are made of food grade stainless steel.

A strict code of hygiene and religiously conducted quality controls tests (8 in number)

every shift further ensures quality product. Green Valley Beverage Industries Ltd is

100% free from bacteria and toxic minerals. Water is purified in plant capable of

consistently producing uniform quality of high purity water which meets Green Valley

Beverage Industries Ltd`s high standards. It undergoes exciting quality controls from

the water source stage to final packaging.


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PURIFICATION PROCESS Purity and safety are two major factors taken care in

sourcing and processing of Green Valley Beverage Industries Ltd water. Underground

spring is carefully selected based on its portability and pathogen free water. Great care

goes in tapping this source. Only water below 25 meter is tapped. This is to avoid any

surface contamination to percolate and mix with under ground water source. Areasurrounding the water collection tube at the surface is protected and kept clean. The

steps of manufacturing process are given below.

The water is collected in water storage tank where it is chlorinated, giving sufficient

contact time (1 hr.) for chlorine to destroy all bacteria. Water then passes through sand

filter and carbon filter. Sand filter removes all suspended particles whereas carbon

filter removes odor and chlorine. The water is now free of all bacteria, suspended

particles and chlorine.

The water now goes to ion exchange where the water is softened (the undesirable

heavy salts are removed). This helps in digestion.


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Water now passes through reverse osmosis plant, which is capable of getting rids of

even minute traces of toxic minerals, should and happen to exist. In its simplest form

the reverse osmosis plant consists of semi permeable membrane which acts as

molecular filter.

Water now comes to second water storage tank and it once again chlorinated. Just

prior to use water is passed through carbon filter to remove chlorine and then through

a series of micron filters of diminishing pores size. It is also sterilized with ultra violet

light and ozonized to attain a dissolved ozone residual concentration of 0.4 mg/lt. and

maintain this concentration for at least 4 min. This internationally accepted zonation is

on the safer side and guarantees and overkill most microorganisms.

Pet bottles in which it is filled are stretch are blow molded 100 C as such are sterile.

Bottles are rinsed with water prior to filling and immediately capped using rip off

closures to ensure tamper proofing.


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FUNCTIONAL

DEPARTMENTS


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Production Department

Marketing Department

HR Department

Finance Department


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PRODUCTION DEPARTMENT

Mineral-Bottled Water Plant (Premium Series) offered find application in purifying drinking water as per defined

standards. These plants provide vital assistance in removal of contamination like suspended matters, bacteria,

virus as well as harmful minerals like arsenic & lead that are present in water. Further, these plants also find

usage in the removal of volatile organic chemicals and are well recognized in the market for outstanding

performance support as well as long lasting service life. The compact designs of these plants and latest

technology support utilized also make these matches up with the defined packaged drinking water demands.

These also feature easy installation and can also be made available in accordance to different requirements of

our customers.

Features:

Wide range of quality Bottled / Mineral Water Plants

Plants developed in compliance with BIS guidelines

Water systems ideal for use in processing of Bottled Mineral Water, Packaged Drinking Water, Beverages &

Juices as well as Carbonated & Non-Carbonated Soft Drinks


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Specifications:

Complete range of purification systems comprising:

Raw Water feed Pump for boosting water pressure of raw water tank and deliver it to pretreatment stage at

desired pressure and volume specifications

Chlorine Dosing system for injecting chlorine into feed water that stops growth of bacteria as well as also helps in

eliminating any existing bacterial contamination as present in feed water

Multi Media Filtration for Coarse filtration involving filtration of sand as well as sediments to 20 microns at 2 ppm

Activated Carbon Filtration that supports removal of taste, colour, odours, chlorine as well as other organic

material as present in feed water prior to stage of reverse osmosis

Water Softener/ Anti scaling Treatment Process that assists in avoiding formation of scaling on membrane

SMBS Dosing System that finds application for injecting SM BS Solution in feed water that supports effective

removal of residual Chlorine

Reverse Osmosis Treatment process that supports the demands of purifying as well as removing 98% of known

contaminants

pH Correction / Mineral Dosing System that finds usage in raising pH as well as dissolved solids of Product

Water

Purified Water Storage in Stainless Steel tank

Transfer Pump in stainless steel finish that finds usage in handling feed water to downstream micron filters as

well as UV system for further processing needs

Micron Cartridge Filtration (0.2 Micron) that supports removal of micron particles up to 0.2 Micron sizes

UV Sterilization support for eliminating presence of bacteria and virus from water

Ozone Disinfection process that supports treatment of water before filling or end usage

Ozone Mixing Tank that meets the requirements of mixing ozone in water through re-circulation process

(optional)


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MARKETING DEPARRTMENT

MARKETING MANAGER

MANAGER (KERA)

ASST. MANAGER

JUNIOR MANAGER

SENIOR ASST. MANAGER

JUNIOR ASST. MANAGER

SALESMAN

MANAGER (KERA GAM)

ASST. MANAGER

JUNIOR MANAGER

SENIOR ASST. MANAGER

JUNIOR ASST. MANAGER

SALESMAN


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"Marketing management is "the art and science of choosing target markets and getting,

keeping, and growing customers through creating, delivering, and communicating superior customer

value" (Kotler and Keller)."

Marketing Department is controlled by Marketing Manager, who is assisted by

Junior Manager, three Regional Managers and Branch Managers. Below them are the

confidential assistant and clerks. For each districts in Kerala, there are two marketing

apprentices, the marketing department strategies and efforts helps the federation toincrease the sales through the advertising, sale offers/discounts and creating proper

distributing channels. Aqua King Ltd has it all-an aggressive marketing strategy,

energetic sates team with an insight into the future.

The marketing manager monitors the pulse of the market, competition prevailing in

the market, activities of competitors, demand levels etc. he analyses all such situations

and then takes effective promotional activities .the assistant sales manager is

concerned with general duties like finding out market of Mineral water by field work.

The sales officer and other staffs in the department help to strengthen the link with

agents


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HR DEPARTMENT

HR Manager

Asst. Manager

Computer

Console operator

Asst. Manager

Junior Manager

Senior Asst.

Junior Asst.

Typist

Attender


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The employee compensation structure include

Basic salary

House rent allowances

Dearness allowances

City compensation allowances

Special allowances

Category Number of employees

Permanent employees 95

Deputation 7

Contract 12

Temporary and casual 147


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Trade unions

Trade unions are voluntary organization of employee or employers formed to

protect and promote their interest through collective action, their activities is felt in all

activities of an organization

Time office

Time office comes under Administrative department. Time office is considered

as the soul of the administrative department'". The head time ettiable is the head of

the time office. The function of the time office is to maintain the records relating to

the attendance of the workers, their wages, leave matters etc. All the administrative

details are maintained in the time office right from the recruitment to the retirement of

the employment of the employee. That means all personnel registers and the services

Register are maintained in the time office

Working hours

The production Unit requires 24 hours continuous working. These working hours are

divided into three shifts. Each shift consists of 8 hours. The working hours for office

staff is from 9.00 To 5pm with half an hour interval from 1.00pm to 1.30pm

Manpower Planning

Manpower Planning is important for any type of organisation. It is the process which

determines how an organisation should move from its current manpower position to

its desired manpower position. For this purpose, the HR department at IRE collectsfeedback from all department inorder to identify their manpower requirements of


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various departments and then the HR department crosscheck whether there is any

overstaffing in any of the departments. If these departments have excess of staff, they

are transferred to those departments where there is a shortage.

Recruitment Criteria

For the recruitment of candidates, the candidates should be above 18 years of age. The

following steps are taken before the recruitment of employees. They are govt.

guidelines, the recruitment only through employment exchange, notification in

internet and advertisement in newspaper should be needed. Application will be

scrutinised with the help of a selection committee and eligible candidates are called

for an interview.

Selection:-

The steps followed in the selection process are

1. Inviting and receiving applications

2. Scrutinising the applications

3. Selection Test: - The selection tests of employees are

a. Aptitude Test

b. Personality Test

c. Achievement Test

d. Trade Test

Appointment will be based on certain criterias like they are medically tested after that

induction training should be given. After training for a period of one year or more they

will be put as permanent employees.

c) Performance Appraisal:-

Appraisal is the evaluation of work quality or merit. In the case of Green valley

performance appraisal is a systematic evaluation of employees by supervisors or other

familiar with their performance.1. Straight ranking method:-


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Under this method men as a whole are compares from other men and ranked on the

basis of overall performance.

2. Grading method:-

Under this method certain categories of work such as excellent, very good, average,

poor, very poor are established and defined actual performance of each employee then

compared with the grade definitions and ranked to evaluate the performance of the

employees. Last grade employees that are 8th & 9th grade, their work performance

have been observed by supervisors. But in the case of executives MBOs are observed

their performance and efficiency.

Firstly the employees themselves do an appraisal and this is given to the reporting

officer and the person who has done the Key Appraisal together identifies the

Key Result Areas and weightage is allotted to each one of them. This is usually done

at the beginning of the year. The reporting officer checks whether the result areas set

where met by the appraisal or if their any deviation from it. And this is to be sent to

reviewing officer and then evaluating officer. Various other factors such as the

appraisers managerial skills like job knowledge, interpersonal skills are also included

and guided and that is allotted in the appraisal and there promotion is based solely

seniority.

Promotion:-

In green valley Ltd promotion is given seniority based or based on experience.

Promotion is a transfer of an employee to a job that pay more money or that enjoys

some preferred status. Sometimes the company is considering the length of the

service, education, training courses completed, previous work history etc. Sometimes

the company is also considered ability, hard work, co-operation, honesty etc.

Condition for getting Promotion:-

1. Average leave should not exist more than 15 days.


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2. Any disciplinary actions should not be taken during the service of periods.

3. Should not apply for job in any other organisation.

These candidates are eligible for getting promotion.

d) Salary and Wages Administration:-

Wages in the widest sense means any economic compensation paid by the employer

under some contract to his workers for the service rendered by them.

Suspension

Suspension may be imposed on the workmen as a punishment for misconduct,

pending enquiry for misconduct or when the criminal proceedings are per sued by a

Court of Law, if the management deems it necessary

Secrecy

No workmen shall be writing to any person or by any means of communication

newspapers, journals etc... Or any document relating to the company except with the

prior approval in writing to the management

Industrial Discipline:-

Disciplinary actions are taken in the HR department. Procedure for disciplinary

actions is on receiving a complaint about a particular employee, explanation is asked.

Employee will give an explanation before 15 days. If the explanation is not

satisfactory he will be given a charge sheet and will also conduct a domestic enquiry.


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For this purpose an enquiry officer is placed. After conducting the enquiry the report

should be sent to the disciplinary committee and if necessary certain punishment may

also given.

Training Program

Procedure for Training

1. Identifying the training needs

The company identifies the training needs through 3 ways: -

a. Organisation Analysis

b. Task Analysis

c. Man Analysis

2. Executives themselves will discuss the training needs

3. Charting out the training plan for a period

4. Based on feedback individual training is given


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3. Vocational Training: - At least 20% of the employees should be trained every year.

4. First Aid Training: - 30 people in one batch and give them training.

Uniform Allowance

Every employee is provided with two pairs of uniform in every year. Rs: 100/ month

as washing allowances is granted for all employees.

Transportation Allowance

Every employee (except officers) gets Rs: 700/- per month as conveyance allowance.

Officers will get 10% of their basic pay as their Transportation Allowance.

Canteen

A round the clock canteen is provided for the employees. Company will charge Rs:

6/day from each employee. The canteen is under the control of company.

Attendance Bonus

To increase attendance in the company gives annual bonus of 12 dayswages for every

employee who have minimum 268 days presence.


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Production Incentives

Every employee gets an amount of Rs: 525/ year as Production Incentivefrom the

profit.

FINANCE DEPARTMENT

The various sections working with the finance departments are:

Budgeting

Commercial accounts

Bill passing

Establishment

Cash

Works


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Financial management refers to the efficient and effective management of money

(funds) in such a manner as to accomplish the objectives of the organization. It is the

specialized function directly associated with the top management.

This department aims in proper management of finance as a resource to result

in optimum utilization of the financial resources of the company.

Functions of Finance Department

To ensure prompt payment in terms of

Suppliers of equipment's, machinery, materials etc.

Employees as per wage agreement.

Statutory payment like sales tax, income tax, excises duty etc.

To receive all income due to company in time


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SALES


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Bill section

After collecting the details of attendance of various departments, branches,

offices, plants by-considering the information and statutory deductions, loans etc, the

salary bills are prepared, this section also deals with TA bills, medical bills, vehicle

expenses etc.

Internal audit section

This section is responsible for preparing financial accounts periodically. AH

kinds of cross checking is done in this section. Bank reconciliation, account

verification is done at this section

0

2000

4000

6000

8000

10000

12000

2005-06 2006-07 2007-08 2008-09 2009-10 2010-2011


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Cash section

Salaries and wages of the employee are prepared in this section, all payments

either in cash or cheques arc carried out in this section. Other major function includes

procurement and allocation of funds.

FINANCE MANAGER

DEPUTY MANAGER

AM (A/C) AM (A/C)


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SWOT ANALYSIS

SWOT Analysis of a company reflects the effectiveness of the functions of the

company in each and every department. Brainstorming technique was adopted to find

the SWOT. It is a group creativity technique designed to generate a large number of

ideas from a group of employees. Suggestions are evaluated and the analysis is made.

STRENGTH:

1) Loyal customers give strength to company.


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2) Demand for the product is very high.

3) Availability of highly skilled man power.

4) Strong relation between the organization and all the levels of employees.

5) Effective communication facility.

6) High quality products make the strong bond between company and customers

WEAKNESS:

a. The casual workers without any commitment.

b. Only a part of the total capacity is utilized.


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OPPORTUNITIES:

Fast growing field: The best beverage for India in the new millennium seems to be

water. In recent years, the bottled drinking water market has been witnessing high

decibel level of activity, with a host of new entrants. The bottled water market which

worth Rs. 1000 crore is expected to be Rs. 5000crore by 2010. This will increase a lot

of scope for bottled water market. Green Valley Beverage Industries Ltd can utilize its

distribution chain: - With GREE Valley becoming a generic name for bottled drinking

water. If company can manage the distribution chain of the product to make it

available where the consumer needs it the most, the company may well succeed in his

gamble with water. For this the company can connect it with dealers and other

distributors who will market the products for them all around the world.

Launch of premium pack:The Company also has its premium product range. This is

prepared keeping 5-star hotels and other premium customer. This pack will be sold at

Rs. 20 per liter. This will give a tough competition to the EVIAN, the biggest player

in the premium water range which sells its1 liter water at a hefty of Rs.85 per liter.

Change of image:The Company has changed the color of the product. It has changed

from blue to green. By changing the color, the company has provided a new product

to the consumers; they will be getting a new and a refreshing product.

Increase in production:Green Valley Beverage Industries Ltd is eyeing the Market

and is In the process of increasing the production by setting 4 new plants adding to its

23plants. This will increase the production capacity of the company.


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Threats:

Competitions: To get some share in the market many new players are entering in the

market. Among them major names are Godrej, which is launching its product AQUA-

PURE and Tata-Tea is looking forward to but Himalayan, this will increase the

competition. Also Britannia which is distributing EVIAN is planning to launch its

own brand. There are also new entrants ATCO with BRILLIANT water, DS FOODS

with CATCH are also coming. Even Hindustan lever is planning to enter into the

market. This is give a tough competition to the current water

Emerging of modern technology: Due to globalization modern technology were

available in the market. The competitor make s of that.

FINDINGS & SUGGESTION

FINDINGS:

The major findings are:

Well

1) disciplined hard working and skilled labour force.


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2) The by-products are not fully utilized.

3) Many positions are vacant in the organization.

4) There is employee shortage.

5) Many machineries are rusting in company and wasting money

6) Fluctuation in sales is really increasing showing loss.

7) Electric charge is very high that the KSEB is charging very high rate for additional

consumption.

SUGGESTIONS:

The major suggestions are:

Employee Turnover should be minimized:In the long run, this may seriously affect

the company. So the real reasons behind this should be found out and corrective

measures should be taken


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Performance appraisal system should be improved: At present the companys

performance appraisal system is not up to the mark. The companys techniques are

little outdated. A 360 degree appraisal system can be introduced.

Improve the motivational techniques:The motivational techniques need a revision

on the grounds of increased employee turnover. The company should make the

employees more loyal to the company. For this timely promotion, incentives and plans

like ESOP (Employee Stock Option Program) may be introduced.

More marketing efforts should be made: The new technologies in the information

technology can be utilized for that. The website of the company should be converted

into an E-commerce portal. All the companysproducts should be listed with pictures

and all the specifications and facilities for online trade should be made.

Infrastructure should be developed for improving the output.

Technology transfer should be established with some reputed organization.

Company should appoint marketing executives.


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CONCLUSION

As we have seen from the market survey that packaged drinking water industry

is very huge and growing rapidly. The water market is going to reach Rs. 2000 cr. tillthe end of 2003. Thus we can imagine how big the water market is and imagine the

growth in this industry. This market is having large share of unorganized sector. In

water industry production cost is very low. But the distribution cost of operations and

make sure about the availability of water. Green Valley Beverage Industries

Ltddistribution network to retail outlets is the best example. They have given 20 lt.

jars to there trailers and thus reduce the distribution cost. Now there is trend in the

market to give bottle without security and a dispenser free of cost to a party using 100


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Books & Journals

Boyd, Harper W., Marketing Management, Harcount Brace Jovanovich, New

York, 1972..

Drucker, Peter, F., Management: Tasks, Responsibilities, Practices, Harper&

Row, New York,1976.

Kotler Philip, Lane Kevin, Jha Abraham and Mithileswar(2007)Marketing

Management- South Asian Perspective, New Delhi,

ISO 9001:2000 Quality System Files

green valley organisational study

Documents