Green Room is the UK’s fastest growing strategic retail design and delivery practise.

We’re only 10 years old, but with a team of over 40 experienced, progressive and ambitious individuals.

Our USP is our creativity combined with delivery and commerciality. We call it: Creative Minds. Delivery Excellence.Commercial Results.

What Makes Us Different

Creative MindsWe have a team of twenty 3D, 2D, digital and development designers, with natural flair and an understanding of how brands, products, staff, technology and customers interact in a seamless retail environment.

Delivery ExcellenceOur clients tell us Green Room’s client services and project management team is second to none. we have huge knowledge, energy and passion to go the extra mile, along with specialist production managers, trusted delivery partners

around the world and freedom of supply.

Commercial ResultsOur success is fundamentally based on driving our clients’

revenues by delivering exceptional creativity and service.

Green Room worked in partnership with Nike marking the summer of sport with the creation of the Nike House of Innovation at Selfridges - a stunning 300 sqm experiential retail space designed for today’s style savvy, digitally connected athlete combining state of the art physical and digital experiences.

House of Innovation

Selfridges, London

OMEGA’s Pop – Up at Heathrow Terminal 5 is designed to disrupt

transumers, engage them with the brand and interface with its digital touch-points. We created a digital

floor engagement mechanism which encourages dwell time in a fun way. The

bespoke app presents OMEGA’s flagship Olympic timepieces as well as its special

edition interactive Lifetime magazine.

Heathrow T5 Olympic Pop-up

Green Room were appointed by Nike to design a premium new brand space from scratch, complete with a

concrete running track with illuminated track lanes. Such a prestigious store

demanded the highest level of quality and attention to detail and Green Room worked meticulously with

Harrods and Nike at every stage to ensure this was delivered.

Green Room worked on every stage of the project from creative concept,

through design development, production and finally implementation.

Green Room’s considered install schedule ensured minimal disruptionto trade during a key sales period –

keeping the brand and retailer happy!

Nike at Harrods, London

Green Room was briefed by the Converse International retail

team to design and deliver a standalone UK showcase retail space in Carnaby Street, London, that takes

inspiration from the Santa Monica and Broadway in NYC stores.

Flagship StoreCarnaby Street,

London

Green Room has delivered the first concept store for CASIO following

their appointment by HarrimanSteel, CASIO’s retained creative agency. As production & delivery partner, Green Room was responsible for translating HarrimanSteel’s creative vision into

physical reality.

Flagship StoreCovent Garden,

London

Nike’s brief to Green Room was to deliver London’s first digitally-enabled sporting club house with

engagement zones for each of Nike’s signature categories; running, football,

training, basketball and the Nike iD customisation experience.

A bold and dramatic structure located

in one of London’s busiest parks, Fuel Station allows everyone to trial

revolutionary new footwear and innovative Nike+ products.

With the Olympics setting an unmovable deadline, Green Room worked round the clock to deliver this project, coordinating

with building contractors and digital programmers to deliver a unique design, high-quality finish, and

hardware-rich experience.

Fuel Station, South London

A striking ‘ice cave’ concept designed to stop Harrods shoppers in their tracks

and encourage them to explore the luxury product range.

Concession, Harrods

Green Room were instrumental in creating a real brand splash

for our first space within Harrods. Not only did they

create a striking, atmospheric ‘ice cave’ concept that

interrupted and engaged the Harrods customers, they also

delivered a high quality solution within a challenging space.

Presient / nobis

We produced real stand-out interactive areas within Nike’s own store, incorporating touch-screen technology and automatic staff

communication triggers so that the sales team could interact with consumers at a

rapid response rate, with the right product in hand, providing an effective, consultative selling platform.

Interactive Footwear Wall

Nike Store, Westfield London

Flagship Window Design: Olympic

Window

Deconstructing the photography of Mark Cavendish, Green Room created a layered window,including a product podium to hero the Radarlock glasses, emphasising the association between

Cavendish and one of Oakley’s leading product ranges. One key window also featured an Olympic-themed display

with additional frames being added to the display with every Olympic

medal win.

The main objective for the project was to achieve product superiority and elevate

the product to a new ‘contemporary marketing style’ of product messaging within a point of sale unit. Instead of a flat ‘graphics driven’ showcase, a new

transparent LCD touchscreen allowed for dynamic, layered communications about product benefits, immediately in front of and around the product as well as brand

showcase and aspirations.

Mercurial Vapor VIII Podium

An exPeRientiAL SuStAinAbiLity PoD which PRoMoteD AwAReneSS oF new RecycLeD FootweAR

RAnGeS

Initially launched in NYC, developed andimplemented by Green Room for

Timberland’s SS 2012 International Conference in Lisbon, Portugal with

future European destinations for 2012.

Earthkeeper Pod, Europe 2012

The most premium space in Niketown,Nike’s flagship Oxford Street store,

Green Room worked in close collaboration with Nike’s design

team to deliver the NSW space. Using premium material finishes and iconic

product display to showcasepremium product in a boutique, sports

club heritage style environment.

NSW at NikeTown,

London

Attracting a younger, female audience to the DS range, through ground-breaking multichannel design and measurement

in a relevant location.

DS Pop-Up Showcase,

Westfield London

Green Room have challenged

our brief, pushed our boundaries and engaged in the commercial reality this project seeks to deliver. The end result is way beyond our

original vision.

national Franchise Manager / citroën

Window Display, Westfield

Stratford City

Results: A highly engaging and technical window display, driving traffic and

perfectly communicating the quality of the product.

The windows seemed to be attracting their fair share of attention from passing shoppers. The

visual merchandising ofthe boots and water taps

in the window are the store’s standout feature.

John Ryan / Retail week

An experiential brand area with Mercedes world which exploits digital

media and projections to showcase the brand’s playful nature and to educateon product ranges and customisation

opportunities.

Experience Centre

An International award-winning concept which injected festive fun into the

large scale window through themed product dressing, transforming cards

into Christmas reindeer, as well as lively snowflake projections.

Window Concept (Christmas),

Brentford

Nike appointed Green Room to deliver its first dedicated Young Athletes space in the UK. Taking design inspiration from the classroom and playground, Green Room

worked in collaboration with Nike’s design team to create a fun and colourful 70smq

space which launched in July with the brand’s exclusive Olympic collection for kids.

Young Athletes Area, Harrods

The Co-operative has enlisted Green Room to develop and deliver an

interactive pop-up experience which engages local communities in the spirit

of this year’s United Nations International Year of Co-operatives. The pop-up,

developed from a customised shipping container, will tour Co-operative stores in London and South East regions and play

host to street party-style events from Friday 22 June.

Street Party Pop-Up, UK

We designed and delivered a highly effective and impactful brand experience

for Bowers & Wilkins at the entrance to The Gadget Show Live 2012,

ensuring that the core brand values were represented within the physical environment, that the products were

showcased and visitors were engaged.

Gadget Show Live Exhibition

Space

Supporting the “Off The Wall” skate event in August 2011, we created a Victorian pub themed pop-up shop,

which successfully drove targeted brand awareness and sold through excess stock

at full price.

The store is absolutely

fantastic. My managers are very happy with the actual fit-out. It is unexpected especially considering such a short lead-time. Good job Green Room! Thanks again guys, a really

kick-ass job!’

Lucas Fortes Da Silva, Senior Retail Project Manager / VF Group

“Off The Wall” Event Pop-Up,

Spitalfields

Contact Details

Richard Ash - CEO & Founder

e richard.ash@grr.eu

m +44 (0) 774 810 8888

t +44 (0) 121 200 2828

www.greenroomretail.co.uk