the rumpus room's first ever press release

PET SHOP BOYS INTERACTIVE VIDEO – PRESS RELEASE We were extremely excited about working with the Petshop boys on their release of integral. We saw it as a golden opportunity to develop a concept that combines the sweetshops film production values, with the Rumpus Rooms focus on campaigning, participation and community. The piece set out to tap into two trends emerging as technology begins to change how we interact and consume media. The first is our increasing ability to consume linear content in none linear ways, as technology has given the us the time controls of what and how we watch things. This allows us as authors to begin to treat film as a series of frames that can contain more and different information than just a picture that exists for a fraction of a second. The second trend is increase in speed, complexity, and accessibility of technologies for decoding information (especially in the mobile phone sector), which has allowed the carrier of the information to become progressively lo-fi. Qr-codes are just a geometric system that can encode some simple data such as urls, phone numbers and sms in old school black ink on white paper. When we had identified we wanted to use qr-codes to get viewers to participate in the project, this both informed the aesthetic and structure of the film. We set out to create an initial video that took its look directly from the language of the bar codes, ie black and white and low resolution. Structurally we began to create a narrative path in the same way as one would develop a documentary, identifying the main issues around civil liberties, and then fleshing them out with online content from a myriad of sources. As well explaining issues we have collaborated with campaigners to create specific online content where viewers could get involved in real world campaigns. The creation of the video then became a process of creating compelling filmic illustrations of the content flow. This initial video was conceived for consumption on small screen portable devices. We however did not want neglect higher resolution devices. We printed the entire black and white video out and then re- shot the video stop frame in key locations that reinforced the key messages in the story.

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Page 1: The Rumpus Room's First Ever Press release

PET SHOP BOYS INTERACTIVE VIDEO – PRESS RELEASE

We were extremely excited about working with the Petshop boys on their release of integral. We saw it as a golden opportunity to develop a concept that combines the sweetshops film production values, with the Rumpus Rooms focus on campaigning, participation and community.

The piece set out to tap into two trends emerging as technology begins to change how we interact and consume media.The first is our increasing ability to consume linear content in none linear ways, as technology has given the us the time controls of what and how we watch things. This allows us as authors to begin to treat film as a series of frames that can contain more and different information than just a picture that exists for a fraction of a second.

The second trend is increase in speed, complexity, and accessibility of technologies for decoding information (especially in the mobile phone sector), which has allowed the carrier of the information to become progressively lo-fi. Qr-codes are just a geometric system that can encode some simple data such as urls, phone numbers and sms in old school black ink on white paper.

When we had identified we wanted to use qr-codes to get viewers to participate in the project, this both informed the aesthetic and structure of the film. We set out to create an initial video that took its look directly from the language of the bar codes, ie black and white and low resolution. Structurally we began to create a narrative path in the same way as one would develop a documentary, identifying the main issues around civil liberties, and then fleshing them out with online content from a myriad of sources. As well explaining issues we have collaborated with campaigners to create specific online content where viewers could get involved in real world campaigns. The creation of the video then became a process of creating compelling filmic illustrations of the content flow.

This initial video was conceived for consumption on small screen portable devices. We however did not want neglect higher resolution devices. We printed the entire black and white video out and then re- shot the video stop frame in key locations that reinforced the key messages in the story.