green blogs and the environment - greenbuild 2008

www.greenblogs&thebuiltenvironment.com

SURVEY RESULTS GreenBuild Boston | November 19-21, 2008

1

www.greenbuildexpo.org


PANELISTS

2

LLOYD ALTER treehugger.com

WILLEM MAASGreenhomeguide.com

PRESTON KOERNER jetsongreen.com

STEPHEN DEL PERCIO greenbuildingsnyc.com

LEIGH STRINGER thegreenworkplace.com

SURVEY RESULTS


TOTAL RESPONDENTS 308

SKIPPED THIS QUESTION 7

WHAT IS YOUR AGE?

18-30

31-40

41-50

51-60

61+

124

85

50

39

10

RESPONSE

TOTAL

RESPONSE

PERCENT

40%

28%

16%

13%

3%

3

SURVEY RESULTS


WHERE DO YOU LIVE?

United States

Canada

Latin America/Caribbean

Asia (Far East)

Europe (Eastern)

Europe (Western)

Europe (Northern)

Oceania

Africa

250

32

2

3

2

12

1

8

1

RESPONSE

TOTAL

RESPONSE

PERCENT



80%

10%

1%

1%

1%

4%

0%

3%

0%

NO RESPONDENTS from Mexico, Asia (Southeast, West, Southern, Northern), Europe Southern 0

4

SURVEY RESULTS


WHAT IS YOUR PROFESSION?

Architect

Building Owner

Contractor

Developer

Educator

Engineer

Facilities Manager

Financial Services Provider

Government Worker

Green Power Provider

Home Builder

Interior Designer

Landscape Architect

Nonprofit Organization

Product Manufacturer

Schools /University Employee

Student

Other

36

2

5

3

8

23

5

6

15

2

1

14

4

17

5

8

37

113

RESPONSE

TOTAL

RESPONSE

PERCENT



12%

1%

2%

1%

3%

8%

2%

2%

5%

1%

0%

5%

1%

6%

2%

3%

12%

37%

NO RESPONDENTS from Code Officials 0

5

SURVEY RESULTS




DO YOU BLOG?

6

120

172

RESPONSE

TOTAL

RESPONSE

PERCENT

IF YES, HOW OFTEN?

Daily

Weekly

Monthly

Don’t Blog

Other*TOTAL RESPONDENTS 272


28

58

26

143

17

10%

21%

10%

53%

6%

41%

59%

NO

YES

SURVEY RESULTS


Green Buildings NYC

Building Green TV

Jetson Green

Tree Hugger

The Green Workplace

Metaefficient

Eco Geek

Dwell

The Lazy Environmentalist

Building Green

DeSmog Blog

Inhabitat

Planet Green

New Scientist Environment

Re-Nest

WHICH BLOGS DO YOU READ?

20

18

72

235

28

16

63

51

22

51

7

61

54

13

17

RESPONSE

TOTAL

RESPONSE

PERCENT

2%

2%

6%

21%

3%

1%

6%

5%

2%

5%

1%

5%

5%

1%

2%

Continued Next Page

7

SURVEY RESULTS


The Daily Green

Gristmill

Sustainablog

Materialicious

Apartment Therapy

Architecture for Humanity

Ecofabulous

House & Garden

ID Magazine

MocoLoco

An Inconvenient Truth

Climate Change Action

Enviroblog

GreenSource

Metropolis

Ecorazzi

Other*

WHICH BLOGS DO YOU READ?

28

61

20

21

30

28

11

6

7

14

8

8

12

18

26

20

72

RESPONSE

TOTAL

RESPONSE

PERCENT

3%

5%

2%

2%

3%

3%

1%

1%

1%

1%

1%

1%

1%

2%

2%

2%

6%



8

SURVEY RESULTS




WHAT IS YOUR ENVIRONMENTAL STATUS?

Light Green

Medium Green

Dark Green

RESPONSE

TOTAL

RESPONSE

PERCENT

ARE YOU LEED ACCREDITED?

Yes

No



54

240

18%

82%

21%

54%

25%

63

164

74

RESPONSE

TOTAL

RESPONSE

PERCENT

9

SURVEY RESULTS




WILL YOU ATTEND GREENBUILD IN BOSTON THIS YEAR?

theGreenWorkplace.com

TreeHugger.com

BuildingGreenTV.com

JetsonGreen.com

GreenBuildingsNYC.com

RESPONSE

TOTAL

RESPONSE

PERCENT

FROM WHICH WEBSITE DID YOU ACCESS THIS SURVEY?

Yes

No



38

260

13%

87%

11%

60%

6%

21%

3%

31

166

16

57

8

RESPONSE

TOTAL

RESPONSE

PERCENT

10

SURVEY RESULTS




WHAT TYPE OF ARTICLES DO YOU PREFER?

Lifestyle

Design

Architecture

Sustainable/Green

Other

RESPONSE

TOTAL

RESPONSE

PERCENT

WHICH BLOGS DO YOU PREFER?

8%

10%

14%

67%

1%

25

29

42

205

3

Fact-based

Opinionated



255

35

88%

12%

RESPONSE

TOTAL

RESPONSE

PERCENT

11

SURVEY RESULTS


Yes

No

Maybe

Don’t Know


SKIPPED THISQUESTION 12

DO YOU FOLLOW POLITICAL BLOGS ALSO?

RESPONSE

TOTAL

RESPONSE

PERCENT

DO YOU FEEL THAT MAINSTREAM MEDIA ACCURATELY REPRESENTS SUSTAINABLE ISSUES REGARDING THE BUILT ENVIRONMENT?

12

212

58

21

Yes

No



140

159

47%

53%

RESPONSE

TOTAL

RESPONSE

PERCENT

4%

70%

19%

7%

12

SURVEY RESULTS


WHAT MEDIA DO YOU USE TO UNDERSTAND ENVIRONMENTAL ISSUES?



282

87

78

188

32%

10%

9%

22%

RESPONSE

TOTAL

RESPONSE

PERCENT

Web

TV

Radio

Print (newspapers, magazines, etc.)

Blog

Other*

198

37

23%

4%

13

SURVEY RESULTS


14

SURVEY RESULTS

if

MYSPACE5thwere a country it’d be the

in thelargest

world

facts from a video by Karl Fisch, Scott McLeod, and Jeff Brenman


15

SURVEY RESULTS

GOOGLE

UPsearches are done each month,

in 2006

from

31

2.7BILLION

BILLION



16

SURVEY RESULTS


the first commercial TEXT MESSAGE was sent in 1992,

EARTHthe entire human population of

the TOTAL sent each day now EXCEEDS


17

SURVEY RESULTS

it took the radio

FACEBOOKonly

38yearsto gain an audience of 50million,

2it took



18

SURVEY RESULTS

via Technorati

bloggers who have been at it an average of 3yearsare collectively creating close to

one-millionposts everyday


19

SURVEY RESULTS

via Technorati

of bloggers have been approached to be one-third

BRAND ADVOCATES.


20

SURVEY RESULTS

via Seth Godin, Author, sethgodin.typepad.com

the word blogis irrelevant

“”


GROWTH OF BLOGS

21

SURVEY RESULTS

via Technorati

Blo

gs

Time 2003-07

Weblogs Cumulative: 2003-2007


MOST-TAGGED TOPICS IN THE BLOGOSPHERE DURING THE FIRST EIGHT MONTHS OF 2006

22

SURVEY RESULTS

Edelman and First&42nd

Blogging

Technology

Religion

Business

Media

Politics

CSR-Related Issues

764,613

331,694

299,175

295,376

250,943

885,625

120,986


THANK YOU

23

SURVEY RESULTS

Lloyd Alter, [email protected]

Leigh Stringer, [email protected]

Willem Mass, [email protected]

Preston Koerner, [email protected]

Stephen Del Percio, [email protected]

For more information please contact any of the following: