2015 greenbuild concept home presentation

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2015 Greenbuild Concept Home 2015 Greenbuild Concept Home

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Page 1: 2015 Greenbuild Concept Home Presentation

2015 Greenbuild Concept Home2015 Greenbuild Concept Home

Page 2: 2015 Greenbuild Concept Home Presentation

U.S. buildings comprise 38.9% 38.9% of total national energy consumption with residential buildings accounting for nearly 54% 54% of that total

The average household spends $2,000 $2,000 a year on energy

38.9% 38.9% of the nation’s carbon dioxide emissions come from buildings, with 20.8%20.8% of that total emitted from residences

16% 16% Building occupants use 13% 13% of all water consumed in the U.S. of which 74.4%74.4% is home use

Why “green” is important for our industryTHE NEED TO CHANGE

Americans spend 90%90% or more of their time indoors, where levels of pollutants can be 2 to 5 times higher than outdoors

Page 3: 2015 Greenbuild Concept Home Presentation

Why “green” is important for our industryTHE BENEFITS

The price premium of a green label adds 9%9% to a home’s sale price versus other comparable houses

89%89% of people would rather buy an energy-efficient home

32% 32% drop in default risk on Energy Star homes

16% 16% estimating savings from incorporating energy costs in mortgage underwriting

Sources: “The Value of Green Labels in the California Housing Market,” Nils Kok and Matthew Kahn (2012); “What Home Buyers Really Want,” National Association of Home Builders (2013); “Home Energy Efficiency and Mortgage Rates,” Institute for Market Transformation (2013); “Overcoming Market Barriers and Using Market Forces to Advance Energy Efficiency,” American Council for an Energy Efficient Economy (2013)

Page 4: 2015 Greenbuild Concept Home Presentation

Greenbuild’s importance to our sustainable futureThe U.S. Green Building Council’s (USGBC) Greenbuild International Conference and Expo is the world’s largest Conference and Expo dedicated to green building

25,000 attendees in search of sustainable solutions

750 manufacturers exhibiting

240+ educational seminars

Page 5: 2015 Greenbuild Concept Home Presentation

ANNOUNCING THE 2015 ANNOUNCING THE 2015

Greenbuild Concept HomeGreenbuild Concept Home

Page 6: 2015 Greenbuild Concept Home Presentation

The 2015 Greenbuild Concept HomeVISION STATEMENT

*Can only be certified after placement on permanent site

The 2015 Greenbuild Concept HomeVISION STATEMENTThe 2015 Greenbuild Concept Home is a LEED v4 Platinum*, net-zero energy demonstration home that reveals how high quality architectural design, engineering, and construction can be combined with practical and affordable features, and state-of-the-art products and technologies to maximize a home’s performance, resilience, and sustainability, while enhancing the comfort, health, and security of those who live there.

The home will showcase market-ready and replicable design innovations that integrate sustainably manufactured, high-performance building products and systems certified to meet advanced performance criteria for energy and water efficiency, indoor environmental quality, materials and resources, and durability.

All products must be approved in advance by the Greenbuild Concept Home team.

Page 7: 2015 Greenbuild Concept Home Presentation

2015 Greenbuild Concept Home

OFFERS real-world solutions for our nation’s sustainable future

PRESENTS the concept to an action-driven audience

PROVIDES an affordable and practical LEED v4 standard

CAPTURES the spotlight at the most important event of the year for sustainable design and construction

LEADS builders, developers, architects and consumers to a more sustainable path for homebuilding

HELPS leading suppliers maximize their time and resources at the 2015 Greenbuild Expo

Page 8: 2015 Greenbuild Concept Home Presentation
Page 9: 2015 Greenbuild Concept Home Presentation

Prime-time location for the Greenbuild Concept Home

ConceptHome

Page 10: 2015 Greenbuild Concept Home Presentation

On-site experience

Live, GUIDED TOURS for building professionals and the media during Greenbuild 2015

Sponsor callouts and PRODUCT SPOTLIGHTS along the tour

RECOGNITION in all project signage, promotions, handouts, and takeaways

COUNTER CARDS about the project for sponsors to display in their booths

Page 11: 2015 Greenbuild Concept Home Presentation

The PartnersThe Partners

Page 12: 2015 Greenbuild Concept Home Presentation

Hanley Wood’s BUILDER CAPTURES the most important housing audience

segment to the success of long-term sustainability: builders, developers and architects

DELIVERS the highest levels of clarity, accuracy, and credibility to the builders, architects, developers, and contractors who rely on our content for professional guidance

DIGS into pressing green-building issues to present our readers with must-have knowledge in an accessible format

SHOWS a path forward for practitioners  

Page 13: 2015 Greenbuild Concept Home Presentation

Unity Homes, founded by Tedd Benson, integrates his 40 years of vision and leadership in homebuilding into these practical, affordable, innovative and sustainable high-performance homes -- built with the kind of efficiencies and quality you can only achieve in a controlled environment.

Page 14: 2015 Greenbuild Concept Home Presentation

The Cradle to Cradle Products Innovation Institute oversees the most highly regarded product certification program in the industry – Cradle to Cradle -- that evaluates the products we use according to their sustainability from raw materials to manufacture and production to “end-of-life” considerations.

Page 15: 2015 Greenbuild Concept Home Presentation

Partnership opportunities

We are offering the opportunity for a select group of companies to highlight their brands, products and design innovations through sponsorship of the Greenbuild Concept Home.

Partner suppliers will provide both financial sponsorship and product donations. Products must meet certain environmental, design and cost criteria appropriate to the home.

Page 16: 2015 Greenbuild Concept Home Presentation

Ignite your marketing strategies with enhanced Greenbuild Concept Home Partnership packages in 2015 ($20,000 investment)

In-person, business-building home tours at Greenbuild in Washington, DC

1.Digital exposure to spotlight product leadership on BUILDER Online & via Social Media

2.Integrated promotion and PR campaign to reach more buyers

3.

Qualified lead generation to augment your sales pipeline and build ROI (≈ 1,000)

4.Advertorial and editorial coverage in the 2015 November issue of BUILDER

5.Partnership with BUILDER, Unity Homes and C2C.

6.

Page 17: 2015 Greenbuild Concept Home Presentation

Rheannon DeMond, Paul Tourbaf or Stacy GlassRheannon DeMond, Paul Tourbaf or Stacy [email protected], , [email protected], ,

[email protected]

Please join us!Please join us!