The event for MAKERS of wine, craft beer, specialist spirit distillers and

gourmet food producers

Grand Opening 2020

www.cellardoorevents.com.au

30 OCTOBER – 1 NOVEMBER, 2020 The Cutaway, Barangaroo

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What is it?

Action:

A sampling and selling event which taps into the latest market trends and brings together the best of New South Wales wineries, craft beer producers and spirit distillers all under one roof. This is your chance to be part of a unique targeted event.

Contact us today if you are a NSW:

• winery • craft beer producer

• spirit distiller • regional wine association

• wine tour operator • wine glass supplier

• wine giftware company • regional food purveyor

or have any products and services that relate to the wine industry. If so, then this festival is for you. Contact us today to receive information on how you can become involved in the NSW Cellar Door Festival.

There will be something for everyone, EXCLUSIVELY to NSW companies only!

THE NEW OPPORTUNITY

The ultimate festival created for YOU,

offering businesses a unique, entertaining and informative opportunity to showcase products, services and programs that will create new buyers for wineries, craft beer specialists and spirit distillers.

At the end of the working day or week, we seek an escape and recharge and something that is special to us!

Cooler than a food show, more interactive and interesting than a home show, it’s YOUR speciality show!

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INSPIRE

IMPRESS

What its all aboutThe Festival will give visitors the opportunity to try and buy, learn and explore, experience and enjoy. Visitors will take away useful information and be exposed to new beverages they will want to purchase in the future.

Exhibit and be part of a fresh, new market NSW CELLAR DOOR Festival is filled with the perfect combination of inspiration, supplies, education, demonstrations and entertainment. Exhibiting provides a greater level of marketing exposure and ensures that your customers will be coming to you long after the show.

IMAGINE

Build your businessThe NSW CELLAR DOOR provides exhibitors with the ideal environment to target qualified customers looking to buy specific products. Exhibiting provides the perfect opportunity to create new leads, collect a customer database and educate and inspire.

Make on-the-spot and post-show sales

Be part of the newest trendsTrends are changing constantly. Make sure you are there to display your hot products amongst the latest and greatest local products and put NSW at the forefront of future purchases.

Educate people about your productsVisitors want to see and try new products. Be at the Festival to educate visitors and let them try the latest you have to offer.

Motivate and inspire customersShow visitors are always looking for new products and experiences. Encourage on-the-spot sales while visitors are hot with enthusiasm.

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• FREE promotional flyers

• FREE What’s Hot on the web listing on the show website

• A committed advertising spend, radio and social media

• Exclusive listing in our new e-directory where you can upload your logo and key products

• FREE e-cards to send to customers on your database to alert them about your participation in the show

• Free website links provided to direct traffic back from your website to the event site for further information

• Assistance from our dedicated marketing and media team

• News releases about the show distributed to the public media generating pre-show and during show exposure

• FREE opportunity to conduct a stage or workshop presentation

• Opportunity to offer prizes for a visitor competition

• FREE e-newsletter providing you with the information you need to help you get the most out of your experience.

POWER OF PROMOTION

Marketing Support

To help you get the most out of your experience with us, we provide you with extensive promotional support.

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Exhibitions – the facts:• Visitors have the chance to benefit

from being able to taste your products, before they buy

• An exhibition is the most exciting and powerful sales and marketing tool available to any business today

• Make sales on the spot and for months after the event

• Meet thousands of buyers each day and establish qualified mailing lists

• Show your product or service range in ‘real life’ rather than in a catalogue or on the web

• Raise the profile of your business

• Take advantage of the ‘excitement’ of the event to initiate impulse buying

• Launch new products and receive immediate feedback.

SEIZE THIS GREAT OPPORTUNITY TO EXHIBIT

The right tools, the right message

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What We Can Offer You• Guaranteed advertising including high-reach

radio stations and targeted social media as well as cross promotion to Australia’s biggest consumer databases

• Our key media partners will strengthen awareness of the events and deliver a large target audience

• Our PR team ensures media releases are distributed across all areas of the media, beginning many months in advance of the event and with a stronger focus in the weeks leading up to and during the event

• Dedicated website with a complete event program. We can drive visitors to the website, with targeted email marketing campaigns and cross promotion

• Our visitor database gives us the power to conduct targeted direct mail campaigns which are proven to boost event attendance – these include everything from postcards to newsletters and more.

LET US PROMOTE YOUR BUSINESS

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1 Contact the Expertise Events Sales Team Contact info@cellardoorevents.com.au for information. We have a dedicated team, covering sales, marketing, PR, customer service, design and logistics that work hard to make exhibiting easy for you

2 Book Your Stand Our Events can accommodate many different exhibitors’ needs and budgets… just ask! We have books, newsletters and web tips with advice and information on making the most of your event participation

3 Promote Your Presence Take advantage of the exclusive sales and marketing opportunities available to all exhibitors and attract more buyers to your stand

4 Be Part of a Unique Sales Opportunity To make exhibiting easy for you, we offer a standard package which includes a storage area for additional product, so buyers can take away on the day.

The Easy Steps to Exhibiting

TAKE ADVANTAGE OF EXCLUSIVE OPPORTUNITIES

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You Can Depend On Us For the past three decades, Expertise Events has continued to be a leader in organizing professional and memorable consumer and trade events. We are Australia’s largest privately-owned exhibition company.

Our success is dependent on your success at our events. Your business shares the benefits of our marketing and promotional strength as well as our extensive knowledge, experience and commitment to supporting your business.

We are large enough to provide support, yet intimate enough to be totally personal. We deliver unique experiences that are beyond expectations and create loyal relationships. This allows you to grow your business through our events in the long-term.

OUR SUCCESS IS DEPENDENT ON YOUR SUCCESS

Floor PlanThe NSW Cellar Door Festival will be held at The Cutaway, Barangaroo from 30 October – 1 November, 2020.

Entry

Food Trucks

Cellar DoorSydney 2020

Entry

Food Trucks

Mooch Area

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*All floorplans are subject to change.

Items such as entries, exits, catering or displays are not guaranteed to remain in the same location.

Exhibitor stands may also need to be moved at the discretion of the organiser.

A24A28 A22 A18 A4A6A8A12 A10

A3 A1A7 A5A11 A9A15 A13A19 A17A23 A21A27 A25A31 A29

B3 B1B7 B5B11 B9B15 B13B19 B17B23 B21B27 B25B31 B29B35 B33

B4 B2B8 B6B12 B10B14B32B36 B34

C7 C5C11 C9C13C31C35 C33

C8 C6C12 C10C16 C14C32C40 C38

D7 D5D11 D9D15 D13D31D35 D33D39 D37

D8D16 D14D20 D18D24 D22D32 D30D36 D34D40 D38

E7E11 E9E19 E17E23 E21E27 E25E31 E29E35 E33E39 E37 E13E15 E5

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D12 D10D28 D26

C34C36

C15

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C17C19C21C23C25C27C29

B18B20B22B24B26B28B30

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Expertise Events Pty LtdACN 43 003 032 492

4/1 Skyline Place, Frenchs Forest NSW 2086Tel: 02 9452 7575

Email us: info@cellardoorevents.com.au

Visit our website: www.cellardoorevents.com.au

CONTACT US TODAY

Expertise Events is one of Australia’s leading conference and exhibition organisers. With 30 years’ experience and hundreds of successful

consumer and industry events behind us, we know what consumers want and how to deliver it. It’s in our DNA.

Est. 1990Est. 1990