(graham brown mobileyouth) i am...not interested in mobile marketing
DESCRIPTION
Graham Brown from mobileYouth shares insights and conversations with young mobile consumers from mobileYouth.orgTRANSCRIPT
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I am your future
...and I'm not interested inMobile Marketing
by mobileYouth.org
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I am all your young customers
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You are every iPhone owning, twittering mobile
exec out there
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You talk about
“Mobile Marketing”“Value Chains”“Killer Apps”
and “End Users”
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I talk about
boyfriendscollege
andlooking good in front of my
mates
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You wake up thinking about mobile, your products and your focus group results
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I wake up thinking about me
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You call me a “user”
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I do not do drugs
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You think a 6% success rate is a success
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94% of us thought it was a FAIL
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You're marketing like it was 1999
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I have very little attention or trust to go
round
My attention is your biggest cost
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You talk about “engagement” and being part of our conversations
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I say do something remarkable first
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You think your mobile marketing campaign is
great
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I didn't see the moonwalking bear
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You say you are cool and relevant to youth
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I say stop talking, prove it
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You can go home and congratulate yourself on
raising your brand awareness through
another mobile campaign
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I can get on with my life and forget about you
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You call us “the connected
generation”
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I can't remember the last time you weren't on
Twitter/ Facebook or using your iPhone
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You're plotting your next campaign with your
planning agency
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I'm plotting to go to RockCorps and Red Bull
Music Academy
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You think I'm interested in hearing about your latest
technology
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I'm interested in hearing what you're doing about
climate change
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You say “how about trying my latest product/ widget/
whatever?”
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I say join the queue
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You say my 2009 is all about “location”
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I say the only location is my place and you've never
bothered to visit
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You have no idea why I'm interested in your product
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That's why you say “I'm going to use it in
niche time”
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You think that you have a good brand
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I think “good” is not good enough
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You keep saying I want it free, free, free...
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That's because you have no idea what I want
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You say I am not the main revenue concern for your
industry
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I say give us back the $2 trillion you made from
SMS
That was our discovery, not yours
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You say I want fun, cool and entertainment
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I say give me something that will help me belong,
help me be significant
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You think about
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I think about
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You said 73% of us were interested in your product
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What was your product again?
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“people only care that you know
When they know that you care”
(z.ziglar
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Dedicated to all those writers who really understand youth...
* Barking Robot by Derek Baird* Big Brand on Campus by Benjamin Leis
* Canadian University Marketing by Morgan Coudray* Change.org’s Millennials Changing America Blog by Alex Steed
* China Youth Watch - China Youthology by Lisa Li Yi* Digital Youth Research @ Berkeley
* Gen Y Music Marketing and Social Media by Greg Rollett* Hard Knox Life by Dave Knox
* How to Break Anything by Kyle Studstill* Mediasnackers by DK
* Millenial Marketing by Carol Phillips* Reach Students by Luke Mitchell
* Shaping Youth by Amy Jussel* TeenLab at Alcatel Lucent by Jennifer Carole
* The Marketing Student by David Fallarme* Three Billion by Paul MacGregor
* Tyler Reed (Younique)* Youth Marketing Buzz
* Youth Media Reporter by Ingrid Hu Dahl* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis
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By Graham BrownAuthor MobileYouth