GOTVIDEO?

PRESENTS

USING VIDEO TO SPEED UP SALES

TABLE OF CONTENTS

Introduction......................................................................................................................1

References.......................................................................................................................9

iMeet® Narrate ............................................................................................................8

Video to the Rescue............................................................................................2-3

Budget Buster?........................................................................................................4-5

Personalization is Key.........................................................................................6-7

INTRODUCTION

s sales professionals, But with so muchcompetition, you needto make sure you standout and make a lastingimpression. There's onesolution to yourproblem: video.

Ayou're always lookingfor a way to connectand engage withprospects and turnthem into trueopportunities. Andyou're looking for waysto warm up those leadsthat have gone cold.

Including a video in anintroductory email

increases click-throughrates by 96%.

59PERCENT

of seniorexecutives preferwatching video toreading TEXT.

30% of best in class companies whouse video report:

30%

2x

higher year overyear revenueincrease

deal size

14% shorter salescycle

VIDEOTO THERESUCE

1

2

3

t’s no secret that along with integrated CRMsystems and automatedemails, are now dominatingfeatures of sales accelerationtools. And while thesefeatures may help make thesales cycle a little easier, theydon’t help sales reps stand outfrom the competition. In orderto improve the ability togenerate top of the funnelprospects and move themquickly through the salesprocess,

Isales accelerationtechnology has reallybecome a catalyst tothe escalating salesrevolution. According todata generated by LiveHive, investments insales accelerationtechnologies isupwards of $1.2 billion.Data-driven insight andpredictive analyticstechnology,

Video to the Rescue

sales pros needa solution that puts them acut above therest. Creating customvideos and pairing themwith presentations andcollateral to engage withprospects, givessophisticated sellersanother way to breakthrough the clutter and benoticed.

4

BUDGETBUSTER?

ISN'T VIDEO CREATION A

A typical explainer video produced by anagency can cost anywhere from$1,500 to $15,000. If you could produce your owncustomized videos for next to nothing, wouldn't youwant to use video to better engage with prospects?

5

Budget Buster?

ut wait...doesn't control the messageand be able to reviewanalytics instantly. Video is a moreimpactful way topresent to clients andprospects. Now witheasy to usetechnology, creatingcustom video pitchesis at your fingertips.

Bcreating a video costbig bucks? Well, sure, ifyou're creating a videoin a studio with a full-blown production team.

Now use video tostand out from thecompetition andpresent a clear andcompelling message.You won't have to relyon your IT team oradditional resourcesto distribute and trackthe analytics of yourvideo either. Becauseyou'll be using yourown webcam, contentand software, you will

You know how to givean elevator pitch. Andyou know how to speakto customer painpoints. You understandhow to sell to yourclients.

EXTRAMILE

Going The BUILDsolid relationships with prospectsand warm up cold leads bypersonalizing presentations andmeasuring their impact.

F O R G E Tusing text as yourmain source ofcommunication withprospects.Always follow upwith video.

PersonalizationIS KEY

Personalization is Key

Building solidrelationships withprospects is the firststep in the sales cycle.But nurturing thatrelationship takesmore than just passingout your businesscard and shakinghands. It takes goingthe extra mile. By using the videofeature, you can

create personalizedpresentations for yourprospects. “It's a greattool for following upand keeping in touchwith prospects andclients alike,” saidJason Dobbs, PGi eCommerce Sales.Creating compellingcontent tailored toyour prospect'sneeds helps establisha stronger

relationship with yourprospects. "I liken it(iMeet Narrate) to howwe feel about gettinga hand-written note insnail mail: it seemsabove and beyondand personal,"saidMike Owells, iMeetProduct Specialist/Account Manager.

Accelerate Your Sales Funnel

Increasing win rate is a top priorityfor sales executives, which is whywe created iMeet® Narrate – apowerful sales productivitysoftware to better engage yourcustomers, track the results andclose more deals faster.

Stand out from your competition by using iMeet Narrate from PGi. Easilycreate and record highly engaging video presentations from your full-featured iMeet room, then distribute to one or multiple prospects andmanage your pipeline more effectively. From your initial call to closingthe deal, PGi’s sales productivity software gives you what you need toincrease win rate and exceed your sales quota.

5. How Much Does an Explainer Video Cost? (Video Brewery)Follett, Andrew. 2015.

References

1. PR Newswire. "GetResponse Study Shows Video EmailsIncrease Click-through Rates by 96 Percent" (2009).

2. Forbes Insight. Video in the C-Suite:Executives Embrace the Non-Text Web. 2010 (Online).

3. Aberdeen. Analyzing the ROI of Video Marketing. 2013(Online).

4. Vision 2015: The Selling of Sales Acceleration (The HuffingtonPost). Bourque, Andre. 2015.