google + tricks and treats
DESCRIPTION
Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses. Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.TRANSCRIPT
Content Marketing Performance Metrics for SEO, Social & Mobile
gShift Client Success Webinar Series presents:
Google + Tricks and Treats
Content Marketing Performance Metrics for SEO, Social & Mobile
Jeff Riddall• Director of Product
Strategy• 12+ years experience in
Web marketing• Journalism Major• Blogger and Social Media
Addict• Hockey Dad
[email protected]@JRiddall+ JRiddall
JRiddall on LinkedIn
Presenter
Content Marketing Performance Metrics for SEO, Social & Mobile
• The Google + value proposition for Brands and Local Businesses
• How to setup and fully configure a Google + Business page
• Tips for posting, curating and sharing content on Google +
• Measuring the effectiveness of Google +
Outcome:
Leverage Google + as an important channel to help improve your overall organic Web presence.
Agenda
Content Marketing Performance Metrics for SEO, Social & Mobile
Why Google + ?
Mobile
Search
Well….it is owned, managed and readily indexed by Google
343 Million active users can’t be wrong
There are some large, strong communities not to be ignored
Content Marketing Performance Metrics for SEO, Social & Mobile
Why Google + ?
Mobile
Search
Social signals do matter and social platform usage is increasing as a critical component of optimized content marketing
One more distribution channel for your content and spoke in your Web presence
Content Marketing Performance Metrics for SEO, Social & Mobile
Google + Setup
Mobile
Search
Social
Step 1 – Create a Google + Personal Profile
Step 2 – Create a Google My Business or Google + Brand Page
Content Marketing Performance Metrics for SEO, Social & Mobile
Google + Setup
Mobile
Search
Social
Step 3 – Add basic keyword rich info to your Story/About section. Incorporate links to relevant web pages and add any related links to your other social accounts or Web presence points.
Add your logo, a branded cover photo and relevant photos/videos.
Content Marketing Performance Metrics for SEO, Social & Mobile
Google My Business
Mobile
Search
Social
Content Marketing Performance Metrics for SEO, Social & Mobile
Google + Followers
Mobile
Search
Social
Start by identifying and following relevant users/pages/communities on Google + to build your own Circle of Followers over time
Include Google + Follow and Share icons on your own website
Followers are more likely to see your content in regular search results
Content Marketing Performance Metrics for SEO, Social & Mobile
Content Tricks
Mobile
Search
Social
Post keyword rich, visual content linked to the Web content you are promoting (a blog post, whitepaper, event, image, video, etc.)
Use asterisks to create *Keyword Rich Post Titles*
Leverage keyword rich #hashtags to enhance the searchability of your posts
Include a Calls to Action i.e. +1, Share, Click
Share with relevant Circles and/or Communities
Consider embedding posts into Web pages, blog posts – Photo Galleries, Events
Content Marketing Performance Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Search
Social
In gShift you can monitor Google + related social signals, referral traffic and keyword positions of posts and content.
Content Marketing Performance Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Search
Social
Content Marketing Performance Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Search
Social
Content Marketing Performance Metrics for SEO, Social & Mobile
Google + Insights
Mobile
Search
Social
Visibility Engagement Audience
Content Marketing Performance Metrics for SEO, Social & Mobile
Questions?
Mobile
Social
We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager.
Content Marketing Performance Metrics for SEO, Social & Mobile
Special Promotions
Promotion expires November 5, 2014.Contact [email protected] or your CSM for more details.
Package What’s Included
Social Keyword Research Module (1/2 off the regular price
with a new 12-month subscription)
• 5 Keywords• 5,000 Tweets/month• $5/keyword over 5
Keywords
gShift Referral Program
Refer new business to gShift and receive 5% referral fee.
Content Marketing Performance Metrics for SEO, Social & Mobile
• Yandex, Baidu and Naver Search Engine Data
• Content Performance Module and Report
• Web Presence Report Layout
• Constant Contact Email Integration
• Pinterest Page Signals
Be sure to check out Product Updates in the Resources section in gShift.
What’s New
Content Marketing Performance Metrics for SEO, Social & Mobile
Next Month
MobileClient and Competitive Conversation&
Presence Analysis