new tricks and treats of similarweb 2016
TRANSCRIPT
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EVERY WEBSITE
EVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
EVERY COUNTRYBusiness Proprietary & Confidential 2
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Our mission is to be the way businesses
DISCOVER
DECIDE DEPLOY
their digital strategy.
Business Proprietary & Confidential 3
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Use SimilarWeb insights to Discover, Decide & Deployat all levels of the organization
Company Executives
Strategic Planning
Research Dept.Opportunity Identification
Marketing Dept.Competitive &
Marketing Research
Sales & Service Dept.
Market Penetration Analysis
Investments/M&AOpportunity Analysis,
Due Diligence
StrategyCompetitive,
Market Research
PerformanceSEO, SEM,
Media Buying
ContentPR, Marcom,
Social
Affiliates & PartnersMining, Qualification,
Tracking
Account Management
Client Research
Sales & Lead Development
Lead Mining, Qualification,Categorization
Business Proprietary & Confidential 4
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We see more than 1% of all online activity
in 60+ countries - every day
Learning Set100K+ websites & apps
Crawling
2.5B web pages/mo.
International Panel200M+ devices
ISP Data
200M+ devices
The Largest and Most Diverse Data Set
Business Proprietary & Confidential 5
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Our DataOver 5B events/day
(60k events per second)8 PhDs,
100 Engineers and Big Data experts
Insights on 200MWebsites
& 5M mobile apps
Cleaning, Categorizing &
processing
Machine-Learning &Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular
Global
Multi-DeviceBusiness Proprietary & Confidential 6
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Business Proprietary & Confidential 7
Among Our E-Commerce Customers
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SimilarWeb is the Trusted Authority for Digital Insights
Business Proprietary & Confidential 8
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Relevant ranking factors to focus on in 2016
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Backlinks: build buzzBusiness Proprietary & Confidential
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Keyword targeting: understand your users
Business Proprietary & Confidential
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Useful content: solve user’s problems and entertain themBusiness Proprietary & Confidential
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Engagement with brand/website: becoming attractive Business Proprietary & Confidential
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SimilarWeb PRO use cases for SEOs
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Before meeting the clientBusiness Proprietary & Confidential
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Understand site's traffic trend – up, down, stagnating?
Business Proprietary & Confidential
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Identify penalties
Business Proprietary & Confidential
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Identify competitors and benchmark against them
Business Proprietary & Confidential
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Benchmark site against the industry or competing sites
Business Proprietary & Confidential
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Strategic planningBusiness Proprietary & Confidential
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What are competitors doing that is working, or failing?
Business Proprietary & Confidential
• Keywords• Referring sites/link
sources• Content creation• Product selection
• PPC ad spend• Social activity• Geo targeting
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What do your consumers want?
Business Proprietary & Confidential
• What?• Where?• When?• Why?• How?
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What do your consumers want?
Business Proprietary & Confidential
Popular content & products
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What do your consumers want?
Business Proprietary & Confidential
Prioritize countries by engagement
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Keyword research: turbo modeBusiness Proprietary & Confidential
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Use your competitors’ keywords by share, volume, or CPC
Business Proprietary & Confidential
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Use your industry’s trending keywords
Business Proprietary & Confidential
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Target universal search keywords
Business Proprietary & Confidential
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Links & trafficBusiness Proprietary & Confidential
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Use referring sites to identify link/traffic sources by category
Business Proprietary & Confidential
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Use ‘Popular Pages’ to identify the best pages on a specific site
Business Proprietary & Confidential
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Use ‘Audience Interest’ to find related sites
Business Proprietary & Confidential
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Content creationBusiness Proprietary & Confidential
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Harvest keywords from industry content sites for blog post ideas
Business Proprietary & Confidential
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Harvest topics from Popular Pages on industry content sites
Business Proprietary & Confidential
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Monitor trending searches in your industry
Business Proprietary & Confidential
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Spy on sales/conversionsBusiness Proprietary & Confidential
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Estimate conversions via thank-you pages in Popular Pages
Business Proprietary & Confidential
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Estimate logged-in users via thank-you pages in Popular Pages
Business Proprietary & Confidential
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Estimate popular products via traffic share in Popular Pages
Business Proprietary & Confidential
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Understand which countries drive the most traffic to a website or industry
Business Proprietary & Confidential