Chan Xin Yi CindyLoh Yi Zhuang

ReniceTan Shu Li

About Success Factors Cost Revenue Outlook

Success Factors Cost Revenue OutlookAbout

CompetitorsMicrosoft, Yahoo, AOL

Customers

Why Choose Google? What Keeps Customers Coming Back?

Advertisers Users

Constant Improvements

PageRankPaid ListingsPaid Listings AdSense

Success Factors Cost Revenue OutlookAbout

Cost Structure2 Categories of Costs

About Success Factors Cost Revenue Outlook

Costs

Sustaining systemStart-up

Research & Development

Cost StructureStart-up Costs

Infrastructure

Bandwidth

About Success Factors Cost Revenue Outlook

Cost StructureCosts of Maintaining and Running Searches

About Success Factors Cost Revenue Outlook

Research & Development

Infrastructure

Bandwidth

• Fine-tuning search algorithms

• Improving search functions

• Improving user-interface design

Cost StructureCosts of Maintaining and Running Searches

Research & Development

About Success Factors Cost Revenue Outlook

Demand for fast services

Significant computing power required

Technical facilities

Cost StructureCosts of Maintaining and Running Searches

Infrastructure

About Success Factors Cost Revenue Outlook

Dependency on Internet

Traffic

Bandwidth

Cost StructureCosts of Maintaining and Running Searches

Bandwidth

About Success Factors Cost Revenue Outlook

Cost StructureComparison of Magnitude of Costs

About Success Factors Cost Revenue Outlook

Maintaining & Running Searches

• R&D

• Infrastructure• Bandwidth

Starting-up Operation

Setting up System

• R&D• Infrastructure• Bandwidth

RevenueAdvertising Revenue

About Success Factors Revenue Outlook

AdvertisingRevenue

Cost

Contextual Paid Listings or

AdsensePaid Listings

OutlookWhat Should Google do in the Future?

Cost Revenue OutlookAbout Success Factors

a) ↓ Cost Data centre Bandwidth

Profitable Business Model

b) ↑ Revenue Ad Rev

OutlookReduce Cost

Cost RevenueAbout Success Factors Outlook

OutlookIncrease Revenue

Cost RevenueAbout Success Factors Outlook

OutlookIn Conclusion

Cost RevenueAbout Success Factors

• Well-poised to remain as the market leader

• Constantly innovate and improve its services

• Cater to the ever changing needs, taste and preferences of its customers

Outlook