Google Analytics 101

Jenika Pouliot | @jenika29 | p1ws.com | #smbme

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• Google Analytics Certified Individual• Google Analytics User Since January 2008• Marketing Director at Page One Web Solutions• Learn More http://p1ws.me/Jenika

What is Google Analytics?

• Free!• Javascript Snippet• Easy• SO MUCH DATA!

Why Do You Need GA?

• Align business goals with website goals• Data collection• Understand site usage• Understand your audience• Make strategic decisions

Google Analytics AnatomyAccount Name Property Name View Name

What can you learn:

• Audience Reporting• Acquisition Reporting• Behavior Reporting• Conversion Reporting• BONUS – Real Time Reporting• And SO MUCH MORE!

Inside Audience Reports

• Demographics – Age/Gender• Interests• Geography – Language/Location• Behavior• Technology• Mobile - Devices• Custom• Benchmarking• Users Flow

Inside Acquisition Reports

• All Traffic – Channel Breakdown• Adwords / Campaigns• Search Console – NEW!• Social

Inside Behavior Reports

• Behavior Flow• Site Content• Site Speed• Events – ties in with event tracking• Publisher – ties in with Adsense• Experiments• In-Page Analytics

Inside Conversion Reports

• Goals• Ecommerce• Multi-Channel Funnels• Attribution

How to install GA:

• Sign up for a free account• Analytics.Google.com• Copy JS tracking code• Paste code before the closing </head> tag on each

page of the website• Sometimes plugins available to make this even easier

Creating a Dashboard

• The data you care about most• Blank Canvas• Starter Dashboard• Import from Gallery

Creating a Dashboard

• New Users / Users• Sessions by Geo• Sessions by Browser• Avg. Session Duration & Pages/Session• Bounce Rate• Revenue• Goal Completions

Creating a Dashboard

• Add Widget• Email/Export• Add to Dashboard (Inside Reports)

Pro Tips

• Filter out your IP• Set up goals• Use annotations• Don’t focus on any one metric• Allow data to tell stories

Thanks!

• Twitter: @jenika29• Email: jenika@p1ws.com• We’re hiring!