google analytics 101
TRANSCRIPT
Google Analytics 101
By: Ashley Shuler
hello!I am Ashley Shuler
Are you ready to learn about how Google Analytics can help you make better business
decisions?
What is Google Analytics?
“Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
Why Do I need Analytics?✘Understand your customer - Do you know your audience?✘How do your customers know about your website? AND
WHY?✘Track Content Performance✘Measure goals to increase revenue and business growth
Analytics is critical to the success of your business strategy
Basic Google Analytics Concepts
Purpose
Why does your website exist?
What product are you trying to sell?
What is your Business Objective?
Goals
Where do you see your business in the next 6 months, 1 year, or 5 years?
What are your goals? Are they actionable? Measurable? Understandable?
Key Performance Indicators
You should determine what kind of data you want to measure as it relates to your website.
KPIs should align with business goals and correspond to trackable metrics in Google Analytics:
Examples include:Revenue Completed TransactionsBounce RateSession Duration (time of site)Landing Pages (content performance
Create a measurement plan
A measurement plan is a document that clearly identifies the core objectives of your business and supports them with the metrics necessary to communicate how aligned those objectives are with reality.
What Does Google Analytics Actually DO?
Collects Analyzes
Reports
Google Analytics Process
