good coaches create winners, great coaches create a legacy - peter lansaat
TRANSCRIPT
Good coachescreate winners,great coachescreate alegacy
OlympicGames2016PeterLansaat
Sportaficionado
WIDERCOMMUNITYOURCLIENTSOURPEOPLE
BUILDINGABETTERWORKINGYOU|CREATELEGACIESTHROUGHCOACHING
Inspirationthroughbrandedcontent&campaign
BUILDINGABETTERWORKINGWORLD
Talentdevelopment
COACHING
Masterclasses Digital
LEGACIES|THEBETTERTHEQUESTION,THEBETTERTHEANSWER
AWARENESS
ENGAGEMENT
FROMCOACHESTOCOACHING,CREATINGHIGHPERFORMINGTEAMS
WHY
HOW
PILLAR
DOMAIN
PROPOSITION
Strategy
Communicationobjectives• Buildingbrandawareness• CreatemoreawarenessonourOlympicSponsorship(coaching)• Recognition&appreciationlinkBuildingaBetterWorkingWorld(coaching&legacy)• Createcompanypride• Talentdevelopment• Presentroleofthecoach
Uitgangspunten campagne• 2008>2016;“the lastbestexperience that anyone hasanywhere,becomesthe minimumexpectation for the experience they wanteverywhere”
• Allesdraaitomhetjuisteverhaal• Beeld,tekstengeluidisoveralbeschikbaar• Doelgroepenontwikkelenzichinverschillendtempo• Demedia-industrietransformeert• Geenkwestiemeervanbezittenmaardelen• Engagementgaat niet alleen overwinnen ofverliezen• Budget
Before ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
During ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
After ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Activatiecampagne
Takeaways• Ownership• Verderuitbouwenco-creatie• Contentmoetstromen.Maakhetdeelbaar.Enhapklaar• Startzosnelmogelijkomjedoelgroeptebetrekken• Vancampagnenaarcontinu• Verbindingbusiness&sponsoringvergroten• Create vendors• Brandbutler• Pullstrategieipv pushstrategie
Aan deslag
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