going green: redefining innovation
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Going GreenInnovation, Energy, and ICT
Professor Andrew Hargadon
Soderquist Chair in Entrepreneurship
University of California, Davis
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We are not going to regulate our way out of the
problems... we can only innovate our way out. Thomas Friedman, Hot, Flat and Crowded
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"Our previous investments in science led to the
birth of the semiconductor, computer, and bio-
technology industries that have added greatly to
our economic prosperity. Now, we need similar
breakthroughs on energy..
DOE Secretary Steve Chu
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Its a poor sort of memory that only works
backwards the White Queen,Alice in Wonderland
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Johann Gutenberg; Printing press (1450)
James Watt; Steam engine (1769)
Eli Whitney; Cotton gin (1793)
Michael Faraday; Electric Motor (1821)
Cyrus McCormick; Reaper (1831)
Samuel Colt; Revolver (1835)
Samuel Morse; Telegraph (1837)
Alfred Nobel; Dynamite (1866)
Alexander Graham Bell; Telephone (1876)
Thomas Edison; Phonograph (1877)
Thomas Edison; Light Bulb (1879)
Marchese Marconi; Radio (1895)
Wright Bros; Airplane (1903)
Henry Ford; The Automobile (1908)
Picasso; Cubism (1910)
Philo T. Farnsworth; Television (1925)
Alexander Fleming; Penicillin (1928)
William Shockley; Transistor (1948)
Watson & Crick; The double-helix (1953)
Elvis Presley; Rock and Roll (1954)
The Great Man Theory
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1. Its not about the idea.
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2
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0
75,000
150,000
225,000
300,000
1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914
1,599
264,972
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I invented nothing new. I simply assembled into a car thediscoveries of other men behind whom were centuries of
work. . . . Had I worked fifty or ten or even five years
before, I would have failed. So it is with every new thing.
Progress happens when all the factors that make for it areready, and then it is inevitable. To teach that a
comparatively few men are responsible for the greatest
forward steps of mankind is the worst sort of nonsense.
Henry Ford
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2. Innovation is aboutconnecting, not inventing.
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PixoDesign
LinearTech
Sony
Sharp
Apple
IndustrialDesign
WolfsonMicro
Portal
Player
ARM
MP3
Toshiba
FIIC
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?
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Revolutions set their own course.
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Internet Growth (in IP addresses)
0
5,000,000.0
10,000,000.0
15,000,000.0
20,000,000.0
69 70 71 72 74 77 79 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97
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3 criteria for innovation
New combinations of old ideas.
The network.
Evolution.
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Energy Demand
Transportation
41%
Industrial
29%
Residential/Commercial
30%
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ICT and Energy Efficiency
Supply-side waste
28%
Trans Waste
24%
Transportation6%
Industrial Waste
4%
Industrial
17%
Res/Comm Waste
5%
Residential/Commercial
16%
61%
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ICT and Energy Innovation
New combinations of old ideas.
The network.
Evolution.
ASICs
networks
communicationsapplications
operating sytems
measurement devices
computers standards
power producersregulators
consumerscomputing firms
utilities
telecom companies
?
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4. The future is already here,
its just unevenly distributedWilliam Gibson