google´s innovation strategy: going beyond: google x moonshots

Adolfo Fernández, Daniella Villanueva, Christin Appelhoff,Mandy Liao, Juliana Oyola, Tushar Badjate.

CREATIVITY & INNOVATION MANAGEMENT | GROUP E

Google´s Innovation StrategyGoing Beyond: Google X Moonshots

Agenda

01 Innovation CultureGoogle’s 9 Principles of Innovation

03

04

05

02 Moonshot thinking10X Is Easier Than 10 Percent

We don´t fail, we tryAreas for improvement

L´union fait la forceCurrent projects and new launches

What´s next?Future plans and opportunities

Google´s Innovation Strategy | Going Beyond: Google X Moonshot

01INNOVATION CULTURE

If you're changing the world, you're working onimportant things. You're excited to get up in themorning.

Larry Page

+4420

Shared publicly - 16 Jan. 2013

314

INNOVATION CULTUREGoogle’s 9 Principles of Innovation


Innovation from everywhere

Focus on the user

Think 10X

Innovation is not the purview of a specific department or elite cadreof individuals; rather it is everyone’s responsibility.1

2Improving user-experience brings customers back to Google’swebsite and products, generating further interest and sales.

3 10X Is Easier Than 10 Percent

Bet on technical insights 4Open-sourcing fostering collaboration within the organizationand it´s especially open to exchange of technical insights across.

Launch and interate5 Seek and use customer feedback about what’s not perfect in theitem and enhancing the product’s quality once more.

INNOVATION CULTURE


Google’s 9 Principles of Innovation

6 20% timeAll employees were allotted 20% of their work-time, about a-day-a-week, to develop and perfect side-projects.

8 Fail wellFailure is a byproduct of innovation, and is frequently the sourceof process improvement. Ideas may not work out as planned,but can lead to something else of value.

7Default to open processOpen-sourcing invites contributions from a far larger

number of potential international innovators.

9Have a mission that mattersGoogle’s products and services impact millions of people

worldwide every day, which gives the firm’s innovationculture a prevailing sense of useful enterprise.

02MOON

THINKING

If you are not doing some things that are crazy, then youare doing the wrong things.

Larry Page

+4420

Shared publicly - 16 Jan. 2013

314

SHOT

MOONSHOT THINKING


10X Is Easier Than 10 Percent

What is it?

Moonshot thinking starts with picking a big problem.It involves articulating a radical solution: a product or service thatsounds like it’s directly out of a sci-fi story. There needs to be some kind of concrete evidence that the proposedsolution is not quite as crazy as it at first seems; a breakthrough inscience, technology, or engineering.

Why focus on Moonshot Thinking?It isn´t enough to work harder to collectively solve problems. We mightbe solving the wrong problems.

Who can apply the Moonshot Thinking?

These moonshots aren’t just for the few experts in some moonshot innercircle. All of us can come up with solutions for society’s most intractableissues. www.solveforx.com

GOOGLE FOR ENTREPRENEURS

Campus Tel-AvivElectra Tower98 Yigal Along ST.Tel-Aviv (ISRAEL)

Campuses Location

Google for Entrepreneurs partners with startup communities and builds Campuseswhere entrepreneurs can learn, connect, and create companies that will changethe world. Since 2011, they’ve launched Campuses and formed partnerships thatsupport entrepreneurs across 125 countries

Google for Entrepreneurs

Global Community Hubs

Campus London5 Bonhill St, LondonEC2A 4BX, UK

Campus Madrid

Calle Mazarredo, 928005 Madrid, Spain

리복 크로스핏 센티널 업타운 (ReebokCrossFit SentinelUptown)

Campus Seoul

Campus Warsaw

Campus São Paulo

Coming soon!

03WE DON´T FAILWE JUST TRY

We celebrate our failures. This is a company where it is absolutely OKto try something that is very hard, have it not be successful, take thelearning and apply it to something new.

Eric Schmidt

+3462

Shared publicly - 5 Aug. 2010

143

WE DON´T FAIL, WE JUST TRYThe 5 Biggest Failed Projects


Google Video

Google Print & Radio Ads

When Google decided to enter in the market, Youtube was alreadyan established brand in this segement and enjoyed of a clear firstmover advantage.

Google soon realized that the metrics used to identify theright market for ad placements online just didn't translate

to the offline world. They did not have any competitiveadvantage.

Google Dodgeball

Google Jaiku

Google bought Dodgeball from Dennis Crowley. However,Crowley finally left the project and set up Foursquare. Heintroduces the concept of gamification and turn the appinto a global hit.

A social network is only as powerful as the usersthemselves, and Twitter was already well on its way by the

time of this acquisition

WE DON´T FAIL, WE JUST TRYGoogle Wave


The launching

The failure at a glance

Google launched its Google Wave real-time collaboration platform atthe Google I/O conference in May 2009. On August 4, Google said itwas shuttering Wave as an independent product and would put thetechnologies to other parts of its business.

Too complexLimited consumer appealFailure to launchToo much competition

No marketingNegative word of mouthInfluencer didn´t get on boardNo integration with Google Apps

G O O G L E H A S L E A R N TL E S S O N S

from the Wave4

GOOGLE WAVE


4 Lessons Google Has Learnt

1 Keep expectations in checkDo not overpromise to your customers. They will set highexpaectations and when the product comes to the market theywill feel cheated.

3 Launch when ready (or not)Once you decide to launch the product make sure that thesystem is ready to support your demand. Remember that marketis always ready as long as the product is good.

2Make your product clearClearly defining what your product is goes hand-in-hand

with managing expectations. From the very beginning,Google seemed unsure of what Wave was and clueless

about how to present it to the public.

4Have real valueAbove and beyond the issues with strategy and

marketing, the biggest problem with Google Wave wasthat it just didn't offer any real value.

04L'UNION FAIT

The difference between the TAG Heuer Watch and theApple Watch is very important. That one is called Apple andthis one is called TAG Heuer

Jean-Claude Biver

+3541

Shared publicly - 19 March 2015

435

LA FORCE

L´UNION FAIT LA FORCEGoogle Watch


Opening up new segments

Aligning cultures

LuxuryInnovation

SportsSwiss

Partnering with a company that is both deeply embeddedin the luxury watch market and interested in the forefront

of technology is a perfect fit for Google.

InnovationSoftware

ElectronicsWearablesInnovation

For Google, Tag Heuer opens up a new price range, a newkind of user, and a wealth of understanding of the high-end watch market that Google sorely needs and currentlylacks.

L´UNION FAIT LA FORCE


Calico Labs

What is CALICO?

Calico is a research and development company whose mission is toharness advanced technologies to increase our understanding of thebiology that controls lifespan. Calico uses its knowledge to deviseinterventions that enable people to lead longer and healthier lives.

L´UNION FAIT LA FORCESmart Clothes


Wereable tech in its purest form

Mixing real and digital world

JeansYouth

FashionUSA

"If there's a chance to enable the clothing we alreadylove… to give us access to our digital world — while

maintaining eye contact with the person you're havingdinner with — then that's a project worth doing,"

InnovationSoftware

This new kind of clothes could allow the wearer to answera phone call by swiping one of the sleeves.

05WHAT´S

Lots of companies don't succeed over time. What do theyfundamentally do wrong? They usually miss the future.

Jean-Claude Biver

+2341

Shared publicly - 02 June 2007

424

NEXT ?

DO YOU HAVE

Hi Carmen and SMS1,

My name is Sherpa, your virtual assistant, and willbe a pleasure to answer all your doubts!

You can also ask Group E, I trust them!

Or just Google them! ;)

Sherpa

Online - 03 June 2015

ANY QUESTION?

Adolfo Fernández, Daniella Villanueva, Christin Appelhoff,Mandy Liao, Juliana Oyola, Tushar Badjate.

CREATIVITY & INNOVATION MANAGEMENT | GROUP E

Google´s Innovation StrategyGoing Beyond: Google X Moonshots

google´s innovation strategy: going beyond: google x moonshots

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