connect mobile innovation summit: going beyond the phone
TRANSCRIPT
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
GOING BEYOND THE PHONE
Michelle Evans | Digital Consumer Manager
Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Euromonitor International: Strategic global market research
GOING BEYOND THE PHONE
100% US population covered by at least a 3G mobile network in 2016
74% US households with a smartphone in 2015
89% US population with internet access in 2016
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
0% 20% 40% 60% 80% 100%
South Africa
Brazil
China
India
United Arab Emirates
Russia
US
Australia
Japan
UK
Digital purchases as share of consumer payments (US$)
Digital Purchases as Share of Consumer Payments in Select Markets 2015
Digital Purchases Consumer Payments
Consumers are increasingly turning to devices for commerce GOING BEYOND THE PHONE
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
From everyday consumer devices to conduits of commerce GOING BEYOND THE PHONE
Photo by Domino’s Pizza
Photo by Alphabet Inc.
Photo by Euromonitor International
Source: www.ringly.com
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Attractions andEntertainment
Transport
ConsumerFoodservice
Total
Retailing
0 50 100 150
Forecasted 2015-2020 CAGR% Growth of
Wearable Payments
Prospects for wearable-based proximity payments in the US GOING BEYOND THE PHONE
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Other things increasingly becoming tools for commerce GOING BEYOND THE PHONE
Photos by Amazon Inc.
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Appliance manufacturers now implementing commerce applications GOING BEYOND THE PHONE
Photo by MasterCard Inc. Photo by Whirlpool Corp.
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Concept of “car commerce” becoming a reality GOING BEYOND THE PHONE
Photo by Visa Inc.
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Hurdles to establishing a connected commerce environment GOING BEYOND THE PHONE
Connectivity quality and availability
Standardization of operating platforms
End-user experience
Benefits for end-consumer Consumer privacy concerns Replacement cycles of
consumer devices
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
19 months
51 months
78 months
13 years
13 years
15 years
It could be years until US consumers upgrade to connected devices GOING BEYOND THE PHONE
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
0
200,000
400,000
600,000
800,000
2013 2014 2015 2016 2017 2018 2019 2020
Digital Spend by Devices in US, 2013-2020
Mobile Computer Tablets Wearables
Growth of US device-based purchases against pivotal moments GOING BEYOND THE PHONE
iPhone will
celebrate
10 years
Samsung
Galaxy Gear
introduced
Apple Watch
will celebrate 5
years
Amazon surpasses
Walmart as largest
retailer based on
market cap
2013 2014 2015
2016 2017 2018 2019 2020
Samsung Family
Hub refrigerator
introduced
Amazon
celebrates
20 years
US consumers
expected to spend
more via mobile
for the first time
Pivotal Moments in the Digital Commerce Ecosystem
THANK YOU FOR LISTENING Michelle Evans | Digital Consumer Manager
@mevans14
https://www.linkedin.com/in/michelleevansmaclachlan