going beyond linkedin

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Going Beyond LinkedIn: How Smart Recruiters Find Today’s Candidates

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Competencies Just Evolved. Ensure Your Business Evolves Too

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T H A N K YOU www.glassdoor.com

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For a PDF copy of the slides used during this webcast, click the “slide” button to the right of the player.

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Today’s Moderator

Dan Fogel

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Get In Touch

Alison Hadden

Director of Product Marketing

[email protected] @AlisonHadden

Kim Pope

VP, Recruitment Solutions at WilsonHCG

[email protected]

mailto:[email protected]



Click to edit Master title style Click to edit Master title style

Going Beyond LinkedIn

How Smart Recruiters Find Today’s Candidates


Agenda

What LinkedIn Delivers

What Today’s Candidates Care About

How to Bridge the Gap

5 Strategies for Recruiting Beyond LinkedIn

– Get Creative With Search

– Get Involved Locally

– Find Next Generation Talent

– Use Your Resources and Optimize

– Get Social

Questions?


Why Do People

Use LinkedIn?

To network

To look for a job

Marketing/communication

Search for professional

talent


Challenges

Limited to business

professionals

Many people aren’t

interested in finding a new

job or being contacted

Limited information for

potential candidates to get

to know your company


How do you

reach

EVERYONE

who is open to

a new job

opportunity?


Reach Candidates Where They Are Researching Companies


Today’s Candidates Seek Transparency and

Authenticity in their Job Search


51% of new employees today

have buyer’s remorse


Say reviews from

employees influence

their job decision 95%


69% of job seekers would not take a job with a

company that had a bad reputation...

Even if they were unemployed!


How do you

influence job

seekers at the

point of career

decision?


Building Trust Is Key


“Woo” the Candidates


Be Real and Get Your Employees Onboard


Showcase Your Employer Value Proposition


Amplify Your Message


Expand Your Talent Pool Beyond LinkedIn’s Audience


1.) Get Creative with Search


2.) Get Involved Locally


3.) Find the Next Generation of Talent


4.) Use Your Resources & Optimize


5.) Get Social

Networking and

Events

Highlight the good

on career site and

social media

Glassdoor

Profile

Twitter

Facebook

Career Sites


Attract the Right Talent


Find Today’s Candidates Where They Are Looking for Jobs

Non-Traditional Talent Is Not on LinkedIn


Gain More Than Just the Employer’s Perspective


Reach Candidates Where They Are


Fastest Growing Recruitment Site

6M content

300K companies

15M jobs

190 countries

24M members

the most trusted place for

today’s candidates to research

companies and search for jobs

-10%

0%

10%

20%

30%

40%

50%

60%

70%

Jan Feb Mar Apr May Jun

Monthly Traffic Growth


of Americans keep

their mobile devices

within reach 24/7. 91% 40% of Glassdoor traffic

comes through mobile.


lower

cost per

hire 30% 3x

more

influence over

candidates

at the

moment

they are

making

decisions

better

applicant

quality 2x

Reach the Right Fit Candidates


1-800 Contacts Case Study

CHALLENGES

Negative reviews

Hiring technical employees in a very

competitive local market

Profile on Glassdoor did not adequately

represent the company

“You are given the

real estate to present

your company well

at a low cost.”

- Rod Lacey

Director of Human Resources

Improved the applicant

quality by

5x!


RailInc Case Study

CHALLENGES

Too many resumes to sift through

Not advertising jobs to ideal candidates

Brand presence was not strong enough

“Glassdoor is a no brainer

if you want to be in front of

where your candidates are

doing their homework.”

- Patrick O’Neil

Director of Corporate and Brand

Communities page views on

their Glassdoor

page vs. LinkedIn

6x


38

employers.glassdoor.com/gdsummit


Questions?


Get In Touch

Alison Hadden

Director of Product Marketing

[email protected] @AlisonHadden

Kim Pope

VP, Recruitment Solutions at WilsonHCG

[email protected]



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T H A N K YOU www.hci.org

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