get going with linkedin
DESCRIPTION
A presentation on why and how to use LinkedIn, some tips to make it less painful, and some basics that everyone should do. Was delivered March 14 to staff at Neil Squire Society. Goal is to remove the fear and empower people to use social networking to further the organization's mission. Lots of screenshots to show examples, so many people are included without their direct consent (but they use LinkedIn, so they chose their information to be available this way).TRANSCRIPT
LINKEDIN10 ways to use LinkedIn at Neil Squire Society
Agenda
Top 10 reasons for Neil Squire Society staff to use LinkedIn
BONUS TIPS:
Stop LinkedIn from driving you crazy
Simple steps to +1 your LinkedIn Game
So…. Why LinkedIn?
It is the social network to make business connections and maintain relationships.
*exceptions apply.
10. This is your new resume
“97.3% of recruiters used LinkedIn as a recruiting tool in 2012.”
Source: http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/ Published Feb 5, 2013. Accessed March 13, 2014.
Some LinkedIn Headings Summary / Profile Work History Education Volunteerism Projects Skills and Endorsements Publications Recommendations
9. Post networking follow-up
Beware of mobile app for connecting Beware of list – do it from the profile
page
8. Network. Jobs. Interests.
LinkedIn menu items sound a lot like pieces of our Employ-Ability and Working Together program, eh?
Example: Jobs
7. Sharing is Caring
You are a Neil Squire Society brand ambassador
6. LinkedIn updates are seen more
6. LinkedIn updates are seen more
*exceptions apply. 301 > 97
5. Join Specific Groups… maybe Can find your
“tribe” of like minded individuals
Can also find a bunch of spam and marketers
Can also find abandoned, neglected groups
4. Import Your Contacts
When you add an address book…
3. Check out your potential hires … they are checking you out. Stalk back! Search a candidate you are interested in, to
the following search engines, before interview: LinkedIn Google Google with “<name> twitter” Facebook
FYI, we can run criminal background checks at NSS for $27 w/ 48 hour turnaround.
2. Give some love / recommendations
1. Find your “in.” You = Kevin Bacon
LinkedIn Search is very powerful!
Find a contact at a company…
…learn of networks’ job opportunities…
… or a possible funder connection…
… or leverage your network.
Stop LinkedIn from driving you crazy
Limit Email Notifications
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Endorsements on a profile
“Socially Validated” skills portfolio
Endorsements pop-up
Endorsements – make them stop!Endorsement - Equivalent of “Liking” or “+1” a skill
Source: http://cogdogblog.com/2013/07/29/endorse-is-the-new-like/
Recommendations > Endorsements Equivalent to a Letter of Reference
One-up your LinkedIn Game
Nail the basics
Get a decent picture Put the basics of your resume (model
good behaviour for your clients) Connect with people you meet – it
bridges you to their communities, and them to yours. You know, the “Social” part of networking.
Customize your URL
http://ca.linkedin.com/in/YourName
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Share your passion