going all in on social data - social media week rotterdam
TRANSCRIPT
READY TO GO all in
ON SOCIAL?
(The man with the data plan) (The guy with the content and conversions)
THIS IS WHAT WE’RE ALL ABOUT Danish Data and Automation Geeks
YOU NEED SOCIAL to hit a straight flush
IT’S NOT ILLEGAL
to count cards ON SOCIAL
WHEN SHOULD YOU PLAY your social cards?
SOCIAL KPI’s
IN GOVERNMENT SHOULD BE A SAFE BET
WHEN YOU DO KPI’S you can win the big pot
SOCIAL IMPACT
on conversions MUST BE MEASURED
SOCIAL WILL ASSIST YOU On the path to conversion
GIVE YOUR Facebook Insights
AN EXTRA TWIST
KOMFO TELLS YOU Much more
ABOUT FACEBOOK THAN FACEBOOK
EVENT TRACKING
is the 101 ON DOCUMENTING VALUE
GETTING TO THE BOTTOM of people getting to the bottom
TRACK YOUR FANS
all the way TO THE CONVERSION
A SOCIAL WAKE-UP CALL No-one cares about your content
HOTJAR LET’S YOU SEE how people consume your content
SOCIAL PEOPLE
like to talk LET’S TRACK IT
+
+
CAMPAIGN TRACKING
made easy IIH.DK/JACK
Iih.dk/jack
SEE
your competitor’s hand
PUT A TARGET
on social
USE WEATHER DATA
to choose WHEN TO ADVERTISE
API
SEE SOCIAL’S
impact on SEO
THE JOKER
connect social TO EVERYTHING
INNOMETRICS
COMBINE SOCIAL WITH EVERYTHING
CONTACT US for a game of social
NIELS TYBJERG [email protected]
@nielstybjerg
STEEN RASMUSSEN [email protected]
@strasm
• Online Marketing (SEO, AdWords, e-mail, banner, affliate, tools, automation) • Website optimization (landing pages, A/B tests, personalization) • Measurement and Strategy (Google Analytics Certified, Adobe Certified, webtrends) • Courses & Workshops
• 14 years experience with online business and marketing • Scandinavian – Denmark – Norway – Sweden • Analytics Company of the Year
– 2013, 2014 & 2015
INTERNET INTELLIGENCE HOUSE NORDIC Specialists in motivating users online