kunsthal rotterdam #maakmee social media week rotterdam 2014
DESCRIPTION
Kunsthal MaakMee (April 2013 – May 2014): ‘MaakMee’, is best translated as ‘Co-Create’, was the Dutch interactive exhibition project of Kunsthal Rotterdam in collaboration with the BankGiro Lottery (Dutch cultural lottery). Kunsthal visitors were given the unique opportunity to participate online in the realisation of an exhibition in the Kunsthal through the specially designed website www.kunsthalmaakmee.nl. First, the MaakMee community voted for one out of three proposed exhibitions. Second, they participated in the choices made for the development of the winning exhibition. Finally, they visited the Kunsthal to see their participatory work realised. MaakMee is a follow-up to Museum Minutes and Hipstamatic, earlier interactive projects in which the Kunsthal experimented with innovative museum presentations and public participation. MaakMee 2013 was a kick-off project, therefore, this edition and the website www.KunsthalMaakMee.nl were in Dutch only.TRANSCRIPT
GET INVOLVED #SMWRdam
Kunsthal #MaakMee: co-creating an interactive exhibition
VOTE
CO-CREATE
VISIT
VOTE
Curators wanted!Shoe addiction
preferred
Co-Create
Range of questions
• Titel• Subject• Themes• Content• Additions • Layout type• Text
Range of questions
• Presentation• Entrance• Guests• Promotion• Poster • Invites
High heels Size 36 to 46
Your shoes in the Kunsthal?
#YourShoesKunsthalKunsthalMaakMee.nl/yourshoes
Photo: Michelle Bauer@Hotterdan
Research shows:59% of women prefer shoes over sex
#MaakMee in Numbers
Sustainable online growth
Sustainable online presence at present
20.400 followers
34.250 likers
1188 followers en 6000 tags
#MaakMee Partners
6000 Voters1500 Co-creators
Kunsthal in short
• One of the best visited institutions of the Netherlands, with a national and an international appeal.
• Not a museum and no intention to become one.
• Located in a world famous building by architect Rem Koolhaas, an icon of the city of Rotterdam.
• Culture in the broadest sense of the word, from elite tot popular.
• 25 exhibitions and events annually, covering a wide range of subjects: from Warhol to Da Vinci, Escher to Edward Hopper and Pietje Bell to Edvard Munch.
• With an eye for quality, reaching a vast public.
• an entry institution: many of its visitors had not visited a museum before.
• Maximum of ambition, minimum of subsidy.
Two pillars:
1. the Kunst (art)(Inter)national top quality exhibitions, in which renowned artists, not often exhibited in the Netherlands, are alternated with contemporary artists, photographers and (fashion) designers, like Jean Tinguely (2007), Alberto Giacometti (2008), Edward Hopper and His Time (2009), Edvard Munch (2010) and Jean Paul Gaultier (2013).
2. The Hal Exhibtions relevant from a public and societal stand point. Among others accessible family exhibitions, which the Kunsthal is known for, i.e. ‘Dinosaurussen’ (2006), ‘Glorie van Rome” (2009),’Tour Experience’ (2010) en in 2011 “Mummies. Het ontrafelde geheim!”.
Het publiek
• een van de drukst bezocht instellingen van Nederland met een nationale en internationale uitstraling.
• geen museum en wil dat ook niet zijn.
• gevestigd in een opvallend gebouw van Rem Koolhaas, icoon van Rotterdam.
• cultuur in de meest brede betekenis van het woord, van elitair tot populair.
• 25 tentoonstellingen en evenementen per jaar over uiteenlopende onderwerpen: Van Warhol tot Da Vinci, van Escher tot Edward Hopper en van de Tour de France tot Edvard Munch.
• met oog voor kwaliteit een breed publiek bereiken.
• een instapinstelling: een groot deel van haar publiek bezocht nooit eerder een museum.
• maximale ambitie, minimale subsidie.
Facts & Figures: • Meer dan 30% bezoekt de Kunsthal voor
de eerste keer • Jaarlijks gemiddeld 10.000 kinderen en
jongeren in schoolverband • Zeker 25% van de bezoekers is jonger dan
26 jaar• 25% van de bezoekers komt uit Rotterdam
en regio • 70% van de bezoekers woont in de rest
van Nederland • 5% toeristen
