Internet Marketing Overview For:

• Corporations• Small Firms• Sole Proprietorship

What is Internet Marketing?Internet Marketing is designed to:

Effectively Increase Your:–Website Traffic–Brand Exposure–Business

Leads/Transactions/Conversions–Revenue

The Main Programs

• Search Engine

Optimization

• Pay-Per-Click Advertising

• Local Business

Marketing

• Link Building Programs

• Website Development

• Reputation Management

• Optimized Press Releases

• Custom Content Creation

• Blog Creation

• Web 2.0 Networking

• Affiliate Programs

The Basic Placements of Google

The Basic Placements of Google

SEO Search Engine Optimization

75% of all Users Click Here Most Difficult to Attain, but Most Valuable Must be Updated at Least Monthly by Trained

Professionals Target: Google, Yahoo, and MSN These “Big Three’ power about 95% of the

online market. Google Analytics Study Client’s Competition to beat them.

PAY-PER-CLICKSponsored Links

Google Adwords, Yahoo Ads, MSN Ads. Certifications:

Create and Adjust Ad Campaigns Search Engine is Paid Anytime An Ad is

Clicked

Link Building and Management

Connections, Connections, Connections!

One-Way, Two-Way and Three-Way Linking

Building Quality Content for ‘Link Baiting’ Add Links from Main Competitor’s Link

Partners Submit to Human Directories for Addition Participate in Blogs, Forums, Online

Communities for Links.

Content Development– Content is King

– Content on Your Specialty is

Paramount.

– Create Content with Keywords and

Structure that Search Engines (and

Users) appreciate.

– Create Content Users would come

BACK to your site for, again and

again….

Website Development

Design a New Site for your CLIENTS.

Search Engine Optimize the site. Make it easy for your CLIENTS. Update it, no one likes to re-read

last month’s newspaper. Live News, CSS feeds, Blogs, etc. Video is BIG in 2009!

"Get Your Business on THE MAP,

Get on the FIRST PAGE OF the GOOGLE and Yahoo Search Results.

No Charges per Click or per Lead!

New! Custom Viral Videos: Get a Custom Video for Your Business: Drives more traffic and customers to you! Did you know links with Videos get 3.7 times the clicks as standard

links? We submit you to major video portals: YouTube, Google, AOL,

and Yahoo Video

New! Local Business Marketing

More Programs: Reputation Management: Repairing or Creating

your online reputation/perception.

Press Releases Online: Optimizing Your Online

Press Releases so that they show up on the Major

Search Engines AND help boost your website rankings

as well.

Blogs and Online Networking: Creating an

Optimized Blog and Business directed networking

online: FaceBook, Linkedin, etc.

Viral Videos: Newest Program with huge impact in

2009!

SEO and Marketing Basic RulesWhat We Have Learned

Google doesn’t need you!: Follow their rules and provide a quality site, quality content, and they will rank you high. Try to cheat them and they will smack you down.

Older IS Better: Older quality sites and older domain names have a faster climb in the search engines. New domain names in a competitive field will need at least a year of seasoning before results are strong.

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SEO and Marketing Basic RulesWhat We Have Learned

Content is King: Tricks and Technique can drive people to your site, but they don’t stay without good content. A returning User is the Holy Grail online.

Site Design and Functionality is Queen? Yes! If you have the right content but the interface is difficult or confusing, you lose. Strong interface architecture will get the horses to drink. Bounce Rate.

SEO and Marketing Basic RulesWhat We Have Learned

How Long Does It Take? In 2009, it is not written in stone, some programs go up fast, some take six months or longer to show high rankings. It depends on many factors we can review together.

Everybody Can’t Do This! Regardless of what your nephew thinks, SEO placement on Google and Yahoo is complex and time consuming, there is no magic pill that works for all situations. A good SEO company will get you there with expertise, but you need to be patient and trust who you hire to do the job correctly.

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