social media, search & reputation management
DESCRIPTION
When Digg, Facebook, Twitter and other "social media" sites first emerged, they weren’t associated with search. Connecting the dots, marketers realized that popular content was being prominently indexed and social media sites were bestowing inbound links. Then the"ah-ha" moment, when search marketers realized they could influence front-page search results by "pushing" social media sites into top position, or manage negative publicity by getting social communities to "vote" for more favorable content and effectively decrease the exposure of naysayers. In this session you’ll learn techniques for managing your online reputation to drive traffic and preserve your reputation in a crisis.TRANSCRIPT
REPUTATION MANAGEMENT
Rhea DrysdaleOutspoken Media@rhea
THE CASE FOR REPUTATION MANAGEMENT
Google OneBox
Vertical Universal Search
SearchWiki Starred Results
SideWiki
Real-Time Search
• 40% of adults 30 and older use the social sites in the fall of 2009
• 73% of adult profile owners use Facebook, 48% have a profile on MySpace and 14% use LinkedIn
• 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
http://www.pewinternet.org/Reports/2010/Online-News.aspxhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
CASE STUDY
Local Business Listing
Use the Web Site
Site Links & Indented Results
Wikipedia
Get in Front of the News
Profiles to Rank
Industry Profiles to Rank
Profiles to Push
Get Social
Brand Monitoring
GET THE ORM GUIDE
outspokenmedia.com/guides/orm-guide/
