gogte institute of technology · 2017-08-29 · gogte institute of technology shall stand out as an...

KARNATAK LAW SOCIETY’S

GOGTE INSTITUTE OF TECHNOLOGY

UDYAMBAG, BELAGAVI-590008

(An Autonomous Institution under Visvesvaraya Technological University, Belagavi)

(APPROVED BY AICTE, NEW DELHI)

Department of MBA

Third Semester

Scheme and Syllabus (2017 Scheme)

INSTITUTION VISION

Gogte Institute of Technology shall stand out as an institution of excellence in technical

education and in training individuals for outstanding caliber, character coupled with creativity

and entrepreneurial skills.

MISSION

To train the students to become Quality Engineers with High Standards of Professionalism and

Ethics who have Positive Attitude, a Perfect blend of Techno-Managerial Skills and Problem

solving ability with an analytical and innovative mindset.

QUALITY POLICY

Imparting value added technical education with state-of-the-art technology in a congenial,

disciplined and a research oriented environment.

Fostering cultural, ethical, moral and social values in the human resources of the institution.

Reinforcing our bonds with the Parents, Industry, Alumni, and to seek their suggestions for

innovating and excelling in every sphere of quality education.

DEPARTMENT VISION

To be recognized as a progressive department for Business Education, Research and create

meaningful students for engagement of learning management education

MISSION

Developing excellence through learning to develop effective and responsible leaders by

creating insightful knowledge and inspiring students to develop managerial skills, problem

solving ability, analytical and innovative mindset

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

1. Students of the programme will contribute by understanding and application of

knowledge in the field of management science

2. Students of the programme will be trained in analytical and decision making

competencies to identify, analyze and understand business process and environment

3. Students of the programme will acquire necessary managerial skills to think

strategically and to lead, motivate and manage teams, thereby enhancing managerial

effectiveness

4 Students of the programme will be able to implement corporate governance and societal

values in the real life situations with professional ethics.

PROGRAM OUTCOMES (POs)

1. Apply knowledge of management theories and practices to solve business problems.

2. Foster analytical and critical thinking abilities for data based decision making.

3. Ability to develop value based leadership ability.

4. Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of business

5. Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment.

6. Ability to make use of relevant skills acquired during the programme for career

advancement.

7. Ability to acquire entrepreneurial competencies to create value for the society at large.

3rd

Semester

Subject

Code Subject

No of Hours Per Week Total Contact Examination Marks

Lectures Tutorial Practical Credits Hours CIE SEE Total

MBA301 Strategic Management 3 1 0 3 4 50 50 100

MBA302

Production and

Operation

Management 3 1 0 3 4 50 50 100

MBA303 Summer Internship 2 1 0 3

25 25 50

Elective – 1 3 1 0 3 3 50 50 100

Elective – 2 3 1 0 3 3 50 50 100

Elective – 3 3 1 0 3 3 50 50 100

Elective – 4 3 1 0 3 3 50 50 100

Elective – 5 3 1 0 3 3 50 50 100

MBA318 Research Publication

1

MBA319 Skill Development - 3 2 1 0 1 2 25 25 50

28 10 0 26 26 425 425 850

Marketing & Finance Specialization

Subject Code Marketing &

Finance



MBAMM3304 Business Marketing 3 1 0 3 3 50 50 100

MBAMM3305 Sales & Retail

Marketing 3 1 0 3 3 50 50 100

MBAMM3306 Services Marketing 3 1 0 3 3 50 50 100

MBAFM3307

Security and

Portfolio

Management

3 1 0 3 3 50 50 100

MBAFM3308 Advanced Financial

Management 3 1 0 3 3 50 50 100

Marketing & OB & HRM Specialization

Subject Code Marketing & OB &

HRM





Marketing 3 1 0 3 3 50 50 100


MBAHR3310 Compensation

Management

3 1 0 3 3 50 50 100

MBAHR3311 Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

Marketing & Information Technology Specialization

Subject Code

Marketing &

Information

Technology





Marketing 3 1 0 3 3 50 50 100


MBAIT3316 Managing E-

Business

3 1 0 3 3 50 50 100

MBAIT3317 Strategic

Management of

Information

Technology

3 1 0 3 3 50 50 100

Finance & Marketing Specialization

Subject Code Finance &

Marketing



MBAFM3307

Security and

Portfolio

Management

3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100

MBAFM3309 Mergers and

Acquisitions 3 1 0 3 3 50 50 100


Marketing 3 1 0 3 3 50 50 100


Finance & OB and HRM Specialization

Subject Code Finance &

Marketing



MBAFM3307

Security and

Portfolio

Management

3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100


Acquisitions 3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

OB and HRM & Marketing Specialization

Subject Code OB and HRM &

Marketing




Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

MBAHR3312

Management of

Industrial

Relations

3 1 0 3 3 50 50 100


Marketing 3 1 0 3 3 50 50 100

MBAMM3306 Services

Marketing 3 1 0 3 3 50 50 100

OB and HRM & Finance Specialization

Subject Code OB and HRM &

Marketing




Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

MBAHR3312

Management of

Industrial

Relations

3 1 0 3 3 50 50 100

MBAFM3307

Security and

Portfolio

Management

3 1 0 3 3 50 50 100

MBAFM3318

Advanced

Financial

Management

3 1 0 3 3 50 50 100

Entrepreneurship & Finance Specialization

Subject Code Entrepreneurship

& Finance



MBAED3313 Entrepreneurial

Management 3 1 0 3 3 50 50 100

MBAED3314

Entrepreneurship,

Creativity and

Innovation

3 1 0 3 3 50 50 100

MBAED3315 Social

Entrepreneurship 3 1 0 3 3 50 50 100

MBAFM3308

Advanced

Financial

Management

3 1 0 3 3 50 50 100


Acquisitions 3 1 0 3 3 50 50 100

Entrepreneurship & OB and HRM Specialization

Subject Code Entrepreneurship

& OB and HRM



MBAED3313 Entrepreneurial

Management 3 1 0 3 3 50 50 100

MBAED3314

Entrepreneurship,

Creativity and

Innovation

3 1 0 3 3 50 50 100

MBAED3315 Social

Entrepreneurship 3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

Course Title : Strategic Management Credits: 03

Course Code : MBA301 L:T:P 35-15-0

Course Type: Management Semester : 3 Div: CIE Marks: 50

50 Hours/Week: 4 Total Hours: 50 SEE Marks:50

Pre-requisites: : Students are required to be aware of the latest strategy adapted by Indian

companies and its impact on the performance of the organization

Course Objectives:

Students will understand the fundamentals of strategic management and assess the internal

and external environment of the organization prior to strategy development. Students will

analyze the techniques of corporate level strategies. Students will evaluate strategy

implementation and control process

Introduction to Strategic Management Unit No: 1

Duration: 9 Hrs

Nature and Scope - Definitions of various strategic terms – Strategy, Corporate Strategy,

Business Strategy, Operational Strategy Competitive Advantage and generic building

blocks, Sustainable Competitive Advantage, Resources, Capabilities, Resource Based View

of the Organization, core competency, distinctive competency, Mission, Visions, Goals,

Objectives, Business Model, Strategy Making Process: cursory concepts, Market

architecture: role of institutions, law and contracts , Strategic thinking.

Internal and external analysis Unit No: 2

Duration: 10 Hrs

External Analysis: Strategic Groups, Competitor Analysis: Porter‘s Five force model,

Product based, platform based and other forms of competition.EFE (External Factor

Analysis) Industry Life Cycle, PESTLED,CPM Matrix(Competitive Profile) Matrix Internal

Analysis: Value Chain Concept and Analysis, IFE (Internal Factor Evaluation) Matrix

SWOT, TOWS matrix, SPACE matrix.

Corporate Level Strategies Unit No: 3

Duration: 11 Hrs

Corporate-level Strategy: Horizontal and Vertical Integration, Cooperative Relationships,

Strategic Outsourcing, Related and Unrelated Diversification Strategy in the Global

environment: Porter‘s Diamond,

Profitability and profit growth through global expansion, Cost reduction and local

responsiveness pressures, choosing a global strategy, Basic entry decisions, Global strategic

alliances, Mergers & Acquisitions Strategic Change and Turnaround Strategy: Change

Management, Turnaround Strategy Innovation, Strategic cooperation, Modularization and

outsourcing.

Business Level Strategy

Unit No: 4

Duration: 11 Hrs

Competitive positioning and the business model, Competitive positioning and business-

level strategy, Competitive positioning: Generic business level strategies, Dynamics of

competitive positioning: Strategic Groups included Strategies in fragmented, embryonic,

growth industries, Navigating through life cycle to maturity, Strategy in mature and

declining industries, Game Theory.

Strategic Implementation and Control Unit No: 5

Duration: 9 Hrs

Process of controlling- Types of control- Budgetary and non-budgetary control techniques-

Managing productivity- Cost control- Purchase control- Maintenance control- Quality

control-Planning operations.

Text Books:

1. Hunger David & Wheelen T. (2005). Strategic Management. New Delhi: Prentice Hall.

2. Hill & Jones, An Integrated Approach to Strategic Management, Cengage, New Delhi

3. Gupta, Strategic Management, Premtice Hall of India, New Delhi

Reference Books:

1. David Fred R. (2012). Strategic Management- Concepts & Cases. New Delhi: PHI

2. Ghosh .P. K (2013). Strategic Management - Text & Cases. Delhi: Sultan Chand.

3. Glueck, William F. Strategic Management and Business Policy,McGraw Hill, New

York

Course Outcomes (COs)

1. Know & understand the strategic premises on which the business functions

2. Assess the internal and external factors those influence crafting a

3. Distinguish corporate strategies adopted by the different companies

4. Evaluate the influence of business level strategies

5. Understand strategy implementation and control strategy

6.

Program Outcome of this course (POs)

PO – 1: Apply knowledge of management theories and practices to solve business problems.

PO – 2: Foster analytical and critical thinking abilities for data based decision making.

PO – 3: Ability to develop value based leadership ability.

PO – 4: Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of business

PO – 5: Ability to lead themselves and others in the achievement of organizational goals,


Course Delivery Methods

1. Black Board Teaching

2. Power Point Presentation

3. Class Room Exercise

Assessment Methods

1. Internal Assessment Test

2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6. Semester End Examination ( SEE)

Scheme of Continuous Internal Evaluation (CIE)

Components Average of

two IA tests

Average of Two

assignments

Quiz Case Study Workshop

Maximum Marks : 50 25 5 5 5 10

- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.

- Minimum marks required to qualify for SEE: 20 Marks

Scheme of Semester End Examination (SEE)

- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the

calculation of SGPA and CGPA.

- Minimum marks required in SEE to pass: 40 (out of 100 marks)

- Question paper contains four parts.

o Part A contains three marks questions students have to answer five questions out of

seven questions.

o Part B contains seven marks questions, students have to answer five questions out of

seven questions.

o Part C contains ten marks questions, students have to answer three questions out of

four questions.

o Part D contains twenty marks, this is compulsory to answer for all students.

Course Title : Production and Operations Management Credits: 03




Pre-requisites: : A student should have the basic knowledge about Productions and Operations

Management and conversion process using various techniques.

Course Objectives:

The objective of this course is to acquaint the student with the basic management decisions with

respect to production and effective utilization of materials in manufacturing and service

organizations

Introduction to Production and Operations Management Unit No: 1

Duration: 8 Hrs

Difference between Production and Operations Management, Production Concept,

Transformation Process, Current Issues in Operations Management, Operations Strategy,

Competitive Dimensions. Forecasting: Forecasting Time Horizon, Forecasting Techniques

(Theory and Problems)

Break Even Analysis Unit No: 2

Duration: 7 Hrs

Introduction to BEA, BEP in terms of physical units, sales value and percentage of full

capacity, Make or Buy situations, Equipment selection decisions, Managerial uses of break

even analysis, Limitations of BEP (Theory and Problems)

Facility Planning Unit No: 3

Duration: 7 Hrs

Facility Location Decisions: Factors affecting facility location decisions and their relative

importance for different types of facilities. Facility location models. Facility Layout Planning:

Types of plant layouts, Factors influencing facility layout decisions (Theory and Problems)

Employee Productivity and Capacity Planning Unit No: 4

Duration: 14 Hrs

Productivity and Work Study: Productivity and Organization Variables affecting labor

productivity, Work Study; Method Study; Data collection, recording, examining and

improving work. Material flow and material handling study, Work Measurement; Work

sampling study Time study and Motion study, (Theory and Problems). Capacity Planning:

Introduction; CRP, MRP, MRP 2 MPS, Managerial Importance of aggregate Plans,

Alternatives for managing demand and supply. Capacity augmentation strategies. Matching

demand and capacity. (Problems and Theory)


1. Learn the strategic role of Operations Management in creating and enhancing a firm’s

competitive advantages

2. Understand the key concepts and issues of OM in manufacturing organizations

3. Learn the interdependence of the operations function with the other key functional areas

of a firm

4. Develop analytical skills and problem-solving tools to the analysis of the production and

operations problems

5. Understand the various techniques used to improve the productivity of an organization

6. Understand the various techniques used in inventory management

Materials Management Unit No: 5

Duration: 9 Hrs

Role of Materials Management, Materials and Profitability, Purchase Functions, Vendor

Selection and Development, Vendor Rating, Concept of Lead Time, Purchase requisition,

Purchase order. Inventory Management: Concept of inventory, Types, Classification, ABC

analysis, Inventory Costs, Inventory Models EOQ, Safety Stock, Re-order Point, Quantity

Discounts (Theory and Problems)

Text Books:

1. Norman Gaither, Greg Frazier, Operations Management. 9/e. Cengage Learning.

2. Upendra Kachru, Production and Operations Management: Text and Cases. 1/e. Excel

Books,

3. Cecil Bozarth. 2011. Introduction to Operations and Supply chain Management.

Pearson Education.

Reference Books:

4. William J Stevenson. 2011. Operations Management. 9/e. Tata McGraw Hill

5. Chunawalla. Production and Operations Management. Himalaya Publications


PO – 1: Apply knowledge of management theories and practices to solve business

problems.








Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6. Semester End Examination (SEE)



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Summer Internship Credits: 03



50 Hours/Week: 8 weeks Total Hours: SEE Marks:50

Pre-requisites: A student should have the basic knowledge concepts of Management and

Research Methodology.

Course Objectives:

It aims to bridge the gap between the professional world and academic institution. The SIP would

be simulation of real world environment, requires that the student must undergo the rigor of

professional environment both in form and substance.

Chapter I: Introduction

i. Title and general introduction about the SIP

ii. Need for the study

iii. Objectives of the study

iv. Scope of the study

v. Research Methodology

vi. Literature review

vii. Limitations of the study

Chapter II: Industry and Company Profile

i. Industry profile

ii. Company profile

iii. Promoters, Vision, Mission and Quality policy

iv. Area of operation and Products/services offered

v. Infrastructure facilities

vi. Competitor’s information

vii. SWOT analysis

viii. Future growth and prospectus

Chapter III: Theoretical background of the study: Elaborative information on the

subject chosen for the better understanding and usage in the analysis

Chapter IV: Analysis and Interpretation of the Data

Chapter V: Summary of Findings, Suggestions and Conclusion, Bibliography

Text Books:

1. Cooper, D. R. and Schindler, P.S. 1999, Business Research Methods, 6th

Edition, Tata

McGraw-Hill Publishing.

2. Kothari, C.R. 1997, Research Methodology Methods and Techniques, 2nd

Edition,

Wishwa Prakashan, New Delhi.


1. Understand the various functions of an organization.

2. Explain the integration of various functions.

3. Analyze the root cause of the problem or issue.

4. Apply relevant theoretical concepts in finding solutions for real issues of corporate.

5. Construct appropriate frame work or methodology to find solutions for problems of

corporate.



problems.




aspects of business



PO – 6: Ability to make use of relevant skills acquired during the programme for career

advancement.

PO – 7: Ability to acquire entrepreneurial competencies to create value for the society at

large.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops



Components Average of two IA

Maximum Marks : 50 25



- Viva Voce will be conducted for 50 marks


Reference Books:

1. Kinnear, Thomas C and Talor, James R, Marketing Research, McGraw-Hill Inc, New

York

Course Title : Business Marketing Credits: 03

Course Code : MBAMM3304 L:T:P 35-15-0



Pre-requisites: : Students have to aware of the basic marketing management and

awareness towards the concept of Business to Business Marketing

Course Objectives:

The purpose of this course is to develop an understanding among the students about the

various concepts of Business Marketing, which are helpful in developing sound marketing

policies for industrial goods.

Nature of Business Marketing Unit No: 1

Duration: 10 Hrs

Nature of Business Marketing, Business Vs Consumer Marketing, and Economics of

Industrial demand, Types of Industrial Markets, Types of Business Customers, Classifying

industrial Products and Services, Organizational Procurement characteristics,

Environmental analysis in Business Marketing

Organizational Buying Behaviour Unit No: 2

Duration 10 Hrs

Organizational buying process, Types of buying situations, Buying centre concept, Role of

Buying behavior, Conflict Resolution in Decision making. Then Webster & Wind Model of

Organizational Buying Behaviour, Sheth Model of Industrial Buyer Behaviour, Ethics in

Purchasing

Market Segmentation Unit No: 3

Duration: 10 Hrs

Segmenting, Targeting and positioning of Business Markets. Value Based Segmentation,

Model for segmenting the Organizational Markets. Product and Brand Strategy; Developing

Product strategy, Analyzing Industrial Product Life Cycle, Developing Strategies for new

and existing products. Branding Process and Branding Strategy. Business Service

Marketing; Special Challenges

Formulating Channel, Pricing and Promotion Strategies Unit No: 4

Duration: 10 Hrs

Nature of Business Marketing Channel Intermediaries, Direct and Indirect channels,

Channel Objectives, Channel Design, Managing channel Members, Selection and

Motivation of Channel Members, Channel conflicts, Price Determinants, Factors

Influencing Pricing Strategies, Pricing Methods, Pricing Strategies, Pricing Policies,

Concept of Learning Curve, Competitive Bidding Leasing Communication Objectives, Role

of B2B Advertising, Sales Promotion in Industrial Markets, Trade Shows and Exhibitions.

Management of Sales Force Unit No: 5

Duration: 10 Hrs

Personal Selling in B2B, The Selling Process, Key Account Management, Managing the

Industrial Sales force, Organizing and controlling the Industrial Sales force Activity.

Planning for Sales Force Deployment. Measuring the Effectiveness of Sales Force. CRM

Strategies for B2B, B2B through E-Commerce; Models of B2B

Text Books:

1. Industrial Marketing. Robert R Reader & Reeder 2/e. Prentice Hall International

Publication.

2. Business Marketing. Michael D Hutt, Thomas W Speh. Cengage Learning Publication

Reference Books

1. Business Marketing. Krishna Havaldar. Latest Edition Tata McGraw Hill Publication

2. Business Marketing. Frank G Bingham Jr. Latest Edition. Tata McGraw Hill

Publication

3. Industrial Marketing. Mukherjee H S. Latest Edition. Excel Books Publication

4. Industrial Marketing. P K Ghosh. Oxford University Press


1. Organizational buying and purchasing functions in all sectors of the business market;

2. Understand and manage various business customer relationships

3. Segment business target markets and evaluate B2B marketing strategy

4. Understand business marketing mix and supply chain

5. Develop marketing decision-making and communication skills for B2B marketing



problems.



aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title :Sales and Retail Marketing Credits: 03

Course Code : MBAMM3305

L:T:P 35-15-0


Hours/Week: 4 Total Hours: 50 SEE Marks:50

Pre-requisites: : The student should have basic knowledge of marketing, sales and retailing to

understand the advanced aspects of retail market

Course Objectives:

To introduce the student to the field of retail and sales management and enable them to

understand the problems of sales and issues faced by retailers and develop winning Strategies

for retailing business.

Introduction to Sales Management Unit No: 1

Duration: 7 Hrs

Nature of Sales Management, Importance, Personal Selling Process, Emerging trends in Sales

Management, Sales Organizations, types of Sales Organizations, Responsibilities of a Sales

Manager, Selling Skills, Selling Situations, Sales Presentations, Handling Customer Objections

Sales Force Staffing and Motivation

Unit No: 2

Duration

:

13 Hrs

Planning for and Recruiting Successful Sale people, Recruitment and Selection of Sales force,

Placement and Socialization of Sales force. The Management of Sales Training. Contents of the

Sales Training Program. Training of Sales force Nature of Motivation, Process and Factors

Influencing Motivation. Motivating Sales force towards high performance, and achieve desired

targets. Compensation; Meaning, Types of Compensation Plans, Salary and Wages, Incentives

for sales force, Leading the Sales Team

Controlling the Sales Team and Selling on Internet Unit No: 3

Duration: 12 Hrs

Analysis of Sales and Marketing Costs. Evaluation of Sales Force by Performance and

Appraisal Process. Selling Agents for Internet, Advertisement is net trading, Payment System in

Net Trading, Smart Card, Debit Card, Credit Cards, Making Internet Selling Safe, Digital

Significance, Advantages of Internet Selling to Buyers and Sellers

Introduction to Retail Management

Unit No: 4

Duration: 9 Hrs

Functions, Economic Significance of Retailing, Retail Mix, The Retailing environment in

India, Types of Retailers – Retail Formats, Theories of Retail Development, The Retail Life

Cycle The factors influencing retail shopper, Consumer decision making process, changes in

the Indian consumer, use of market research as a tool for understanding markets and

consumers. Store Locations: The importance of store locations, types of locations, steps

involving in choosing a location, trade areas and their evaluation, how to evaluate a retail

location. Measuring Financial Performance, Measures of Financial Performance, The strategic

profit model, measures of retail performance.

Retail Pricing and Communication Unit No: 5

Duration: 9 Hrs

The concept of retail pricing and the factors affecting price, elements of retail price,

developing a pricing strategy, adjustment to retail price. Retail Merchandising. The process of

merchandising buying, and procedure for selecting vendors and building partnerships, concept

of own brand and manufacturers’ brand. Retail Shrinkage. GMROI, GMROF, GMROL,

EOM, BOM, Model stock Plan, Basket analysis and Open to Buy System, Managing the store

employees, Store planning, Standard Operating Procedures ( SOP). Retail Communication,

The concept of retail marketing mix, STP, role of POP in retail, Servicing the Retail

Customer. Retail Store Operations, Retail Store Design & Visual Merchandising.

Text Books:

1 Weitz, L. a. (2012). Retail Management. New Delhi: Mc. Graw Hill.

2 Evans, Berman (2013). Retail Management- A strategic approach. Pearson.

3 Sales Management. 2003. Charles M Futrel. Sixth Edition,.Thomson South Western.

4 Sales and Distribution Management. Tapan K Panda and Sunil Sahadev. 6/e. Oxford

University Press.

5 Sales and Distribution Management. 2013. A Nag. Tata McGraw Hills Publications.

6 Sales and Retail Management Independent Perspective 2007. Dr. s L Gupta, 1/e.

Excel Books.

Reference Books:

1. Pradhan, S. (2009). Retail Management. New Delhi: PHI.

2. Salesmanship and Sales Management. P K Sahu and K C Raut. 3/e. Vikas Publishing

House.

3. Sales Management. Douglas J Dalrymple, William L Crow. John Wiley and Co.


1. Students will understand the retail environment and location Decisions.

2. Students will assess the assortments of retail market mix.

3. Students will evaluate the retail store management practices.

4. Students will assess the assortments of retail market mix.

5. Recognize that creative sales promotion is driven by thorough knowledge of the consumer.

6. Understand how sales promotion works and how it applies to the real world marketing

situations.



problems.




aspects of business




advancement.


large.


- Black Board Teaching

- Power Point Presentation

- Class Room Exercise

Assessment Methods

- Internal Assessment Test

- Assignments

- Case Studies

- Quizzes

- Workshops

- Semester End Examination (SEE)



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Services Marketing Credits: 03

Course Code : MBAMM3306 L:T:P 35-15-0



Pre-requisites: : Students need to be aware of the latest services in different areas and its

impact on the study of marketing management

Course Objectives:

This course will enable the Students to understand the fundamentals of services marketing; will

be able to assess the financial services and healthcare services strategies; will know the

techniques of IT and professional services Marketing; will analyze logistics services strategies

and will evaluate services marketing trends.

Introduction to Services

Unit No: 1

Duration: 10 Hrs

services marketing, Indian services sector, Tangibility spectrum, Services marketing triangle,

Services Marketing characteristics, Services marketing mix, Services quality (SERVQUAL,

SERVPERF, E- QUAL) and services Gap model.

Consumer Behavior in Services Unit No: 2

Duration: 13 Hrs

Search, experience and credence properties, consumer choice- need recognition- information

search – evaluation of service alternatives, service purchase, consumer experience services as

processes, service provision as drama, service roles and scripts, emotion and mood, post

experience evaluation, word of mouth communication, attribution of dissatisfaction, positive or

negative biases, brand loyalty, understanding difference among consumers, global differences

among consumers

Demand Management in Services Unit No: 3

Duration: 12 Hrs

Supply and Demand considerations in Services, Concept of Duration Management and Rate

Fences, Service mapping—Divergence versus Complexity, Role of Services and customers in

Demand Management. Service Recovery: Impact of service failures versus product failures,

Nature of complaining behavior—Complaint Resolution Index, Service Recovery Process, The

challenge of Service Guarantee. Service Promotion: Challenge of Service communication.

Service Advertising Strategies—Transformational Advertising

Customer Satisfaction Measures

Unit No: 4

Duration: 9 Hrs

Issues with customer Satisfaction, Breakdown of Satisfaction Developing Sustainable Service

Models, The problem Services Design, New Product Development in Services. Developing

Sustainable Service Models: Managing Customer Research in Services, Planning and

implementation of new service models, experimentation a feasible option in services. Services

delivery and satisfaction in Software industry, BPO, KPO, Marketing research agencies, media

services, Recruitment services firms and Legal firms

Service Pricing Unit No: 5

Duration: 9 Hrs

Costs of service delivery, Customer Profitability Measurement, Revenue management

Techniques, Pricing for Industries having high fixed costs compared to variable costs. Price

Discrimination and Segmented Pricing, CRM issues in services, Employee Role in Service

Delivery, Service delivery and Organization Culture and Climate, Service Profit Chain

Analysis, Distribution of Services: Challenge of Service Distribution.

Text Books:

1. Zethmal Valarie (2010), Ajay Pandit Services Marketing McGraw-Hill, 4th Edition

2. Nargundkar Rajendra (2012), Services marketing, McGraw Hill 2nd Edition

Reference Books:

1. Richard K Thomas, (2008), Health services marketing, Springer

2. Glynn, W. J., & Barnes, J. G. (2006). Understanding services management: Integrating

marketing, organizational behaviour, operations and human resources management. New

Delhi: Prentice Hall.


1. Understanding the services gap model.

2. Assess the financial and healthcare services.

3. Synthesize the IT and professional services marketing strategies.

4. Evaluate the logistics marketing strategies.

5. Understand concepts of tourism services marketing.

6. Understand concepts of educational services marketing.



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.

o Part D contains twenty marks, this is compulsory to answer for all students

Course Title : Security Analysis and Portfolio Management Credits: 03

Course Code : MBAFM3307 L:T:P 35-15-0



Pre-requisites: : Students are to be aware of basics of stock exchanges and functions of

stock exchanges in India

Course Objectives:

The course is designed to impart the knowledge and thorough understanding of Investment

process and knowledge about financial markets and to provide the conceptual insights into

the valuation of securities. The course provides the insight about the relationship of the risk

and return and calculation of risk and return with the mixture of variety of assets. The

course inculcates the knowledge about Fundamental and Technical analysis and usage of

charts for better understanding of Investment and Portfolio construction, evaluation and

revision process.

Investment and Securities Market

Unit No: 1

Duration: 8 Hrs

Attributes, Economics vs. Financial Investment, Investment and Speculation, Features of a

good Investment, Investment Process. Primary markets, modes of raising funds in primary

markets, Secondary markets, Major players in primary and secondary market, Functioning

of Stock exchanges in India, Trading and settlement procedure, Types of stock market

Indices.

Valuation of Securities Unit No: 2

Duration 10 Hrs

Bond- Bond features Types of Bonds, bond management strategies, Bond valuation, and

duration of bond. Preference shares: Concept features yield. Equity Shares: Concept,

Valuation, Dividend valuation model.

Risk and Return Concept Unit No: 3

Duration: 12 Hrs

Analysis of Risk & Return, Systematic risk and Unsystematic risk, Calculation of risk and

return Portfolio Risk and return: Expected returns of portfolio, Calculation of Portfolio Risk

and Return, Portfolio with two assets, Portfolio with more than two assets.

Fundamental Analysis and Technical Analysis

Unit No: 4

Duration: 10 Hrs

EIC framework, Business Cycle. Company Analysis: Financial statement analysis, Ratio

analysis, Technical Analysis: Concept, Theories; Dow Theory, Eliot wave theory, Charts:

Types, Trend and Trend reversal patterns, Mathematical Indicators: Moving Averages,

ROS, RSI and Market Indicators

Modern portfolio theory and Portfolio Performance

Evaluation

Unit No: 5

Duration: 10 Hrs

Portfolio management and Modern portfolio theory: Asset allocation decision,

Diversification, Markowitz model, portfolio selection, opportunity set, efficient frontier.

Capital Asset Pricing model: Assumption, SML, CML, SMLvs.CML Arbitrage Pricing

Theory: Arbitrage, Equation, APT and CAPM Portfolio Evaluation: Mutual funds, types of

Mutual funds Treynor, Sharpe, and Jenson measures Portfolio Management strategies:

Active and passive portfolio management strategy Portfolio Revision: Formula plans,

Rupee cost averaging..

Text Books:

1. Pandian, P. (2005). Security Analysis and Portfolio Management. In P. Pandian,

Security Analysis and Portfolio Management. Vikas Publications

2. Bhalla. (2011). Investment Management. In Bhalla, Investment Management. Chand.

Reference Books

1. Alexanderm Sharpe, B. (2010). Fundementals of investment. In B. Alexanderm Sharpe,

Fundementals of investment. PHI

2. Chandra, P. (2010). Investment Analysis and Portfolio Management. In P. Chandra,

Investment Analysis and Portfolio Management. Tata McGraw Hill.

3. Singh, P. (2010). Investment Management. In P. Singh, Investment Management.

Himalaya Publishing House


1. State various investment avenues available in the securities market for Investment

2. Demonstrate how to apply the valuation techniques for different securities and bonds

3. Understand and demonstrate the calculation of risk and return of securities

4. Demonstrate how to construct, evaluate and revise the portfolio

5. Critically understand and evaluate the basic functioning of Stock exchanges



problems.




aspects of business


advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Advanced Financial Management Credits: 03




Pre-requisites: : Students need to be aware of the basics of financial management to

understand the advanced concepts

Course Objectives:

The course will help the students learn advanced theories of financial Management and give

a better understanding about financial decision making.

Working capital management and Inventory Management

Unit No: 1

Duration: 7 Hrs

Determination of level of current assets, Sources for financing working capital, Bank finance

for working capital, Working capital leverages. (No problems on estimation of working capital)

Self Learning Topic: Factors effecting working capital requirement

Cash Management

Unit No: 2

Duration: 13 Hrs

Forecasting cash flows – Cash budgets, long term cash forecasting, monitoring collections and

receivables, optimal cash balances – Baumol model, Miller-orr model, Strategies for managing

surplus fund

Receivables Management Unit No: 3

Duration: 10 Hrs

Credit management through credit policy variables, marginal analysis, Credit evaluation:

Numerical credit scoring and discriminate analysis. Control of accounts receivables, Problems

on credit granting decision (basic problems only).

Capital Structure Decisions

Unit No: 4

Duration: 10 Hrs

Capital structure & market value of a firm. Theories of capital structure – NI approach, NOI

approach, Modigliani Miller approach, traditional approach. Arbitrage process in capital

structure. Planning the capital structure: EBIT and EPS analysis. ROI & ROE analysis.

Dividend Policy Unit No: 5

Duration: 10 Hrs

Theories of dividend policy: relevance and irrelevance dividend decision. Walter’s & Gordon’s

model, Modigliani & Miller approach. Dividend policies – stable dividend, stable payout and

growth. Bonus shares and stock split corporate dividend behavior. Legal and procedural

aspects of dividends Corporate Dividend Tax.

Text Books:

1. Financial Management - Prasanna Chandra, 8/e,TMH, 2011.

2. Financial Management - M.Y. Khan & P.K. Jain, 6/e, TMH, 2011.

3. Financial Management - I.M. Pandey, 10/e, Vikas, 2011.

Reference Books:

1. Financial Management : Comprehensive Text Book with Case Studies – Ravi M. Kishore,

7/e, Taxmann

2. Financial Management: Theory & Practice - Brigham & Ehrhardt, 10/e, Cenage Learning,

2004.

3. Corporate Finance: Ross, Westerfield & Jaffe,– TMH – 8/e, 2010

4. Financial Management & Policy - Vanhorne, 12/e, Pearson


1. Understand the optimal level of current assets and remember various short and long term

sources of finance available to finance working capital.

2. Forecast the cash requirements, analyze various theories for determining optimal cash level

and evaluate strategies for managing surplus cash.

3. Evaluate different credit granting decisions and understand pricing of raw materials,

determine inventory level.

4. Analyze various theories of capital structure and plan for capital structure by applying EBIT-

EPS analysis.

5. Apply various theories of dividend decision, Evaluate different dividend policies and

understand the issues and remedies for sick units.



problems.




aspects of business


advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Mergers and Acquisition Credits: 03




Pre-requisites: Students need to be aware of different forms of organizational restructuring

strategies for achieving corporate excellence and to assess human and cultural aspects of

M&A.

Course Objectives:

The course facilitate understanding of corporate merger and acquisition activity and

restructurings, the course helps students to understand the strategic importance of mergers and

acquisitions in modern business organization. Students will be able to examine the role that

M&A plays in the contemporary corporate world and its use a strategic tool to provide growth

and to create shareholder value. The course facilitates to compare and contrast the various

forms of corporate restructuring. The course is designed to expose students to the legal and

regulatory framework of mergers and acquisitions.

Mergers- Types of Mergers Unit No: 1

Duration: 9 Hrs

Theories of merger-operating, financial and managerial synergy of mergers-value creation in

horizontal , vertical and conglomerate mergers-internal and external change forces

contributing to M & A activities- Impact of M& A on stakeholders. A strategic perspective-

Industry life cycle and product life cycle analysis, SWOT analysis, BCG Matrix, Porter’s five

forces model

Corporate Restructuring and Takeover Defenses Unit No: 2

Duration: 10 Hrs

Corporate restructuring – different methods of restructuring – joint ventures – sell off and

spin off – divestitures – equity carve out – leveraged buy outs (LBO) – management buy outs

– master limited partnerships – employee stock ownership plans (ESOP) Takeover defenses –

financial defensive measures – Coercive offers and defense – anti-takeover amendments –

poison pill defense

Merger Process Unit No: 3

Duration: 9 Hrs

Merger Process- Dynamics of M&A process- identification of targets- negotiation- closing of

the deal. Five stage model- Due diligence- Types – due diligence strategy and process- due

diligence challenges Process of merger integration- Organizational and human aspects-

managerial challenges of M&A

Methods of Financing Mergers

Unit No: 4

Duration: 14 Hrs

Cash offer, share exchange ratio – mergers as a capital budgeting decision. Synergies from M

& A: Operating & Financial Synergies Accounting for amalgamation- amalgamation in the

nature of merger and in the nature of purchase- Pooling of interest method- procedure laid

down under Indian companies act of 1956

Legal Aspects Unit No: 5

Duration: 8 Hrs

Legal aspects of Mergers/amalgamations and acquisitions/takeovers- Combination and

companies Act-Competition commission of India (CCI)- CCI procedure in regard to the

transactions of business relating to combination of regulations 2011- Scheme of

Merger/Amalgamation – essential features of the scheme of amalgamation- approvals for the

scheme- procedure- Acquisitions’/ Takeovers- Listing agreements- The SEBI Substantial

Acquisition of Shares and Takeover code

Text Books:

1. Aswath Damodaran – (2011), Corporate Finance-Theory And Practice. In Aswath

Damodaran –,Corporate Finance-Theory And Practice, John Wiley & Sons

2. Bhagaban Das, Debdas Raskhit and Sathya Swaroop Debasish(2009). Corporate

Restructuring. In Bhagaban Das, Debdas Raskhit and Sathya Swaroop Debasish,

Corporate Restructuring. Himalaya Publications.

Reference Books:

1. Chandrashekar Krishna Murthy &Vishwanath. S.R (2012) Merger Acquisitions &

Corporate Restructuring. In Chandrashekar Krishna Murthy &Vishwanath, Merger

Acquisitions & Corporate Restructuring. Sage Publication

2. Sudarsanam, S. (2010). Value Creation from Mergers & Acquisitions. In S.

Sudarsanam, Value Creation from Mergers & Acquisitions. Pearson.


1. The student will be able to understand and explain strategic development models to Mergers

and Acquisitions.

2. The student will be able to identify and demonstrate different forms of corporate

restructuring in practice.

3. The student will be able to calculate and Interpret the value of Target firm

4. The student will be able to illustrate and analyze of how modern business Organizations

achieve fast inorganic growth through mergers and acquisition strategies with proper

evaluation

5. The student will be able to apply and analyze the legal implications of Mergers and

Acquisitions in creating profitable and ethical deal for the corporate houses



problems.




aspects of business


advancement.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops

- Semester End Examination ( SEE)



Two IA tests

Average of Two

Assignments Quiz Case Study Workshop










seven questions.


seven questions.


four questions.

o Part D contains twenty marks, this is compulsory to answer for all student

Course Title : Compensation Management Credits: 03

Course Code : MBAHR3310 L:T:P 35-15-0

Course Type: Management Semester :3 Div: CIE Marks: 50


Pre-requisites: The student should have basic knowledge about human resource management

and compensation.

Course Objectives:

The emphasis of this course is on the managerial level concepts and practices of compensation

and benefits administration with emphasis on current theories of compensation and benefits

trends, cost, value and systems. Focus is given to, the changing nature of compensation and

benefits, changing expectations of employees and competitive needs of employers and

evolving trends in performance and pay realignment to the strategic objectives of the

organization. The course provides each student with an experiential opportunity to develop the

managerial skills necessary to design and understand the performance based compensation and

benefit programs for an organization.

Introduction To Compensation Unit No: 1

Duration: 7 Hrs

Definition of Compensation, The Pay Model, Strategic Pay Policies, Strategic Perspectives of

Pay, Strategic Pay Decisions, Best Practices vs. Best Fit Options.

Defining Internal Alignment Unit No: 2

Duration: 13 Hrs

Definition of Internal Alignment, Internal Pay Structures, Strategic Choices In Internal

Alignment Design, Which Internal Structure Fits Best? Job Analysis and Evaluation: Why

Perform Job Analysis?, Job Analysis Procedures, Job Analysis Data Collection Process, Job

Descriptions, Definition of Job Evaluation, Major Decisions In Job Evaluation, Job Evaluation

Methods.

Determining External Competitiveness and Benefits Unit No: 3

Duration: 12 Hrs

External Competitiveness: Definition of Competitiveness, Pay Policy Alternatives, Wage

Surveys, Interpreting Survey Results, Pay Policy Line, Pay Grades. Benefits: Benefits

Determination Process, Value of Benefits, Legally Required Benefits, Retirement, Medical, &

Other Benefits.

Performance Based Compensation System

Unit No: 4

Duration: 12 Hrs

Pay For Performance (PFP): Rewarding Desired Behaviors, Does Compensation Motivate

Performance? Designing Pay For Performance Plans. Compensation of Special Groups: Who

are Special Groups? Compensation Strategies For Special Groups.

Global Compensation: Recognizing Variations, Strategic Choices In Global Compensation,

components of expatriate pay, approaches to expatriate Pay.

Laws in compensation Unit No: 5

Duration: 6 Hrs

Payment of Bonus, Payment of Wages, Minimum wages act, Equal Remuneration act, EPF

Act, ESI Act.

Text Books:

1. G.T. Milkovich. ‘Compensation Management’. 6th

edition. Irwin/Tata McGraw Hill.

2. BD Singh. Compensation & Reward Management. (2012). 2nd

edition. Excel BOOKS.

Reference Books:

1. Joseph J. Martocchio. Strategic Compensation. 3rd Edition. Pearson Education

2. Richard I. Anderson. Compensation Management in Knowledge based world. 10th

edition. Pearson Education

3. Er Soni Shyam Singh. Compensation Management. Excel Books.


1. Describe the strategic importance of compensation and its link to business strategy.

2. Make use of job analysis and job evaluation methods to design compensation which has

internal equity.

3. Design externally competitive compensation pay packages.

4. Design pay for performance plan to motivate employee to perform.

5. Implement and administer laws relating to compensation. Design expatriate pay to meet

the global competition.



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Performance Management & Competency Mapping Credits: 03




Pre-requisites: Students should refresh Performance appraisal concepts studied in the second

semester Human resource management subject.

Course Objectives:

The course aims to Gain a working knowledge of performance management systems and

competency mapping; Gain an enhanced ability to communicate effectively on issues relating

to performance management; Learn appropriate terminologies and practices regarding

performance management ;Learn effective techniques for conducting an effective performance

appraisal; Acquire ability to design performance standards for measuring the performance of

the employees & their development.

Introduction to Performance Systems Unit No: 1

Duration: 10 Hrs

Definition of Performance Management (PM) The Performance Management Contribution

Disadvantages/Dangers of Poorly Implemented PM Systems Definition of Reward Systems

Aims and Role of PM Systems Characteristics of Ideal PM System Integration with Other

Personnel and Development Activities. Performance Management Process, Definition and

Purposes of Strategic Planning Process of Linking Performance Management to the Strategic

Plan Building Support.

Performance Measuring Unit No: 2

Duration: 10 Hrs

Performance Determinants, Performance Dimensions, Measuring – Results and Behaviors,

Appraisal Characteristics - Appraisal Forms, Determining Overall Rating, Appraisal Period and

Number of Meetings, Who Should Provide Performance Information, A Model of Rater

Motivation, Preventing Rating Distortion through, Rater Training Programs.

Implementing a Performance Management System Unit No: 3

Duration: 10 Hrs

Preparation: Communication Plan, Appeals Process, Training Programs for the Acquisition of

Required Skills, and Pilot Testing, Pilot Testing, Ongoing Monitoring and Evaluation.

Coaching, Coaching Styles, and Coaching Process Performance Review Meetings, Coaching

Style, Preventing Defensiveness

Competency Method in Human Resource Management

Unit No: 4

Duration: 8 Hrs

Competency – Concept, Meaning, historical development, definitions. Types/Classification and

usage of competencies at entry and mid career level. Competency Mapping – Meaning,

purpose and Benefits, approaches to mapping, Competency mapping at different levels –

Corporate companies/institutions, HR interview and Individual level. Competency

Management framework

Competency Mapping procedures and steps

Unit No: 5

Duration: 12 Hrs

Competency mapping procedures and steps - business strategies, performance criteria, criteria

sampling, tools for data collection, data analysis, validating the competency models, short cut

method, mapping future jobs and single incumbent jobs, using competency profiles in HR

decisions. Developing competency models from raw data: Methods of data collection for

mapping, Methods of Competency Mapping. Data recording, analyzing the data, content

analysis of verbal expression, validating the competency models.

Text Books:

1. Dr. Herman Aguinis- (2012).Performance Management improvement (3e) Prentice

Hall

2. Robert Bacal (2012). Performance Management 2/E, McGraw-Hill Professional

3. Lance A. Berger & Dorothy R. Berger. The Talent Management Hand Book. Tata

McGraw Hill

4. Lyle M. Spencer, Signe M. Spencer. John. (1993). Competence at work. Wiley.

5. Seema Sangi. (2004). A Handbook of Competency Mapping. Response Books

6. .Naik G.P. (2010). Competency mapping, Assessment and Growth. IIHRM.

Reference Books:

1. R.K. Sahu- (2007).Performance Management System, First Edition, Excel Books

2. BD Chowdhary, Subir. The Talent Era. Pearson Education. New Delhi.


1. Prepare students to design an organizations performance management process that is

compliant with law and supports organizational mission and strategy

2. Employ job-related performance standards and performance indicators that reflect the

employees’ range of responsibilities

3. Assess how increased employee involvement can contribute to effective performance

and coach employees to identify career paths and resources available to support

individual development.

4. Identify and communicate appropriate actions with employees based on their

performance strengths and weaknesses

5. Assess various appraisal methods used in local companies

6. Develop competency profiles.

7. Make informed and justifiable decisions on the choice of selection methods with due

regard for reliability, validity, fairness and equal opportunities;



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Management of Industrial Relations Credits: 03




Pre-requisites: Students need to be aware of the role of Industrial relations and Labor laws in

Indian context.

Course Objectives: This course demonstrates an understanding of the perspectives, theories,

and concepts in the field of labor and employment relations

Industrial Relations Unit No: 1

Duration: 10 Hrs

Industrial Relations – Definition, scope, objectives, factors affecting IR, participants of IR,

importance of IR. Approaches to Industrial relations, system of IR in India – Historical

perspective & post independence period, Code of Discipline and historical initiatives for

harmonious IR, ILO and its influence on Legal enactments in India. Grievance procedure and

Discipline management: Grievance - Meaning and forms, sources of grievance, Grievance

procedures, model grievance procedure. Discipline - Causes of Indiscipline - Maintenance of

discipline. Principles of Natural Justice, Judicial approach to discipline, Domestic enquiries,

Disciplinary procedures, approaches to manage discipline in Industry, Principles of Hot stove

rule.

Trade Union in India Unit No: 2

Duration: 10 Hrs

Meaning, trade union movement in India, The role of the Trade Unions in Modern Industrial

Society of India, functions of trade unions, objectives of trade unions, Difference between a

registered and a recognized Trade Union, problems of trade unions, future trends of trade union

movement in India. The Trade Union Act, 1926. Collective Bargaining: Definition, Meaning,

functions, Nature, essential conditions for collective bargaining, collective bargaining process,

prerequisites for collective bargaining, implementation and administration of agreements.

Negotiations-Types of Negotiations-Problem solving attitude, Techniques of negotiation,

negotiation process, essential skills for negotiation, Workers Participation in Management

Employment Laws Unit No: 3

Duration: 10 Hrs

Factories Act 1948, Industrial Disputes Act, Industrial Employment (Standing orders) Act.

Social Security Laws

Unit No: 4

Duration: 10 Hrs

Maternity benefit Act, 1961, Workmen’s compensation Act, 1923, Payment of Gratuity Act

1972, Employees’ Provident Fund and Miscellaneous Provisions Act 1952, 1946 Employees’

State Insurance (ESI) Act, 1948

Laws in Compensation Unit No: 5

Duration: 10 Hrs

Payment of Bonus Act, 1965. Payment of Wages Act, 1936, Child Labour (Prohibition &

Regulation) Act, 1986

Text Books:

1. Monappa, A. (1985). Industrial Relations (1 ed.). New Delhi: Tata McGraw-Hill

Education.

2. Singh, B. (2008). Labour Laws for Managers (2 ed.). New Delhi: Excel Books.

Reference Books:

1. Singh, P. (2011). Employee Relations Management (2 ed.). New Delhi: Pearson.


1. To enable the students to define and list and memorize the fundamental concepts of

Industrial Relations and Labor law

2. To make students describe the principles of industrial relations and develop an

awareness of the significance of Industrial Peace

3. To make students demonstrate the conceptual basis of industrial relations in India

4. To make students compare and examine the labor law and its importance to the

organization

5. TO enable the students to appraise and evaluate the implications of labor law

compliance to an organization

6. To help students formulate and design effective HR policies and procedures in the

organization



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Entrepreneurial Management Credits: 03

Course Code : MBAED3313 L:T:P 35-15-0



Pre-requisites: Students should have basic knowledge about entrepreneurship and

management.

Course Objectives: This course explores the approach entrepreneurs use in identifying

opportunities and creating new ventures; the analytic skills that are needed to practice this

approach; and the background knowledge and managerial skills that are necessary for dealing

with the security issues valued in starting, growing and harnessing the value of new ventures.

Entrepreneurial Development Perspective

Unit No: 1

Duration: 10 Hrs

Concepts of Entrepreneurship Development, Evolution of the concept of Entrepreneur,

Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager,

Attributes and Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indian

economy and developing economies with reference to Self-Employment Development,

Entrepreneurial Culture

Creating Entrepreneurial Venture Unit No: 2

Duration: 10 Hrs

Business Planning Process, Environmental Analysis - Search and Scanning, Identifying

problems and opportunities, Defining Business Idea, Basic Government Procedures to be

complied with.

Project Management Unit No: 3

Duration: 10 Hrs

Technical, Financial, Marketing, Personnel and Management Feasibility, Estimating and

Financing funds requirement - Schemes offered by various commercial banks and financial

institutions like IDBI, ICICI, SIDBI, SFCs, Venture Capital Funding.

Entrepreneurship Development and Government

Unit No: 4

Duration: 10 Hrs

Role of Central Government and State Government in promoting Entrepreneurship -

Introduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax

concessions available , Role of following agencies in the Entrepreneurship Development -

District Industries Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship

Development Institute of India (EDII), National Institute of Entrepreneurship & Small Business

Development (NIESBUD), National Entrepreneurship Development Board (NEDB)

Women Entrepreneurs Unit No: 5

Duration: 10 Hrs

Reasons for Low / No Women Entrepreneurs, Role, Problems and Prospects. The FOUR

Entrepreneurial Pitfalls (Peter Drucker)

Text Books:

1. Poornima Charantimat (2015) Entrepreneurship and small business development- -

Pearson.

2. Anilkumar, S. C. Poornima, Abraham, Jayashree (2010) Entrepreneurship Development ––

Newage international.

3. Mahendra Ramasinghani (2012) The business of venture capital – Wiley.

Reference Books:

1. Entrepreneurs: Talent, Temperament, Technique 2nd Edition. By – Bolton, Bill and John,

Thompson. Butterworth-Heinemann, MA. 2004. ISBN: 978-81-312- 1366-7

2. Unleashing your Entrepreneurial Potential. By – Raghu Nanadan. Response Business Book

from Sage, New Delhi.2009. ISBN: 978-81-7829-908-2 Peter Drucker: Innovation and

Entrepreneurship – Practice and Principles, Affiliated East West Press, 1986

3. John Mullins: New Business Road Test, Prentice Hall, 2004


1. Understand the issues involved in entrepreneurship development.

2. Able to evaluate opportunities for a new venture.

3. Demonstrate the ability to prepare a business plan for a venture.

4. Get insights into their creative, entrepreneurial and team skills.

5. To equip them with a platform to develop an entrepreneurial venture.

6. Make them aware of prospects for women entrepreneurship



problems.




aspects of business




advancement.


large.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops



Components Average of two

IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Entrepreneurship Creativity and Innovation Credits: 03

Course Code : MBAED3314 L:T:P 35-15-0



Pre-requisites: Students need to be aware of basic of entrepreneurship and its types

Course Objectives: The course is designed to understand the relationship between

Entrepreneurship Creativity and Innovation. The course will help the students develop

entrepreneurial skills

Innovation, Creativity and Entrepreneurship

Unit No: 1

Duration: 7 Hrs

Innovation creativity meaning and concept. Innovation, Creativity and Entrepreneurship the

linkage. Process of creativity, creative thinking and lateral thinking

The practice of Innovation

Unit No: 2

Duration: 10 Hrs

Systematic entrepreneurship, purposeful innovation. Seven sources for innovative

opportunities- the unexpected-in congruities-process needs-industry and market structure-

demographics- changes in perception- new knowledge. Principles of innovation

Creativity

Unit No: 3

Duration: 10 Hrs

Sources of new idea- consumers- existing products and services-distribution channels-

government- research and development. Methods of generating ideas- focus group-brain

storming-problem inventory analysis.

Creative problem solving

Unit No: 4

Duration: 13 Hrs

Brain storming, reverse Brain storming, brain writing, Gordon method, checklist method, free

association, forced relationships, collective note book method, attributes listing, Big Dream

approach. Parameter analysis, opportunity recognition. Product planning and development

process, establishing evaluation criteria at idea stage- concept stage-product development stage-

test marketing stage.

E-commerce Unit No: 5

Duration: 10 Hrs

Business start-up using e-commerce, creativity, website, tracking customer details, doing e-

commerce as an entrepreneurial company

Text Books:

1. Robert D. Hisrich, Michael Peters and Dean A Shepherd, Entrepreneurship, 6th edition,

McGraw-Hill.

2. Peter F. Drucker, Innovation and Entrepreneurship (1993) Harper Business

3. Madhurima Lall, Shikha Sahai, Entrepreneurship, 2nd

edition, Excel books

Reference Books:

1. Poornima Charantimat (2015) Entrepreneurship and Small Business development- -

Pearson.


1. The student will be able to link between creativity innovation and entrepreneurship

2. Evaluate the sources of innovation

3. Understand the sources of idea generation

4. Apply the methods of creative problem solving

5. Understand the role of E-commerce in relation with creativity



problems.




aspects of business




advancement.


large.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Social Entrepreneurship Credits: 03

Course Code : MBAED3315 L:T:P 35-15-

0 Course Type: Management Semester : 3 Div: CIE Marks: 50


Pre-requisites: : Students familiar with the emerging form businesses, often referred to as

Social Enterprise or Social Business

Course Objectives:

The course has a twofold objective that of invoking the academic interest on social

enterprises and of motivating youth to embrace social entrepreneurship as a professional

choice. The course is structured to give adequate lead both in academic and professional

terms, so that the participants of the course will have clarity in terms of how they need to go

ahead if they choose to opt for social entrepreneurship for long time engagement.

. Concept of Social Entrepreneurship Unit No: 1

Duration: 10 Hrs

Concept of Social Entrepreneurship, Evolution of Social Enterprises, Economic and

Social Rationale, Theoretical Perspectives on Social Enterprises, Social Enterprises in

India

Establishment of Social Entrepreneurship Unit No: 2

Duration 10 Hrs

Establishment, Resource mobilization, challenges and strategies; Strategy formulation

combining the social agenda with business interest.

HR Issues in Social Entrepreneurship Unit No: 3

Duration: 10 Hrs

Human Resource: Leadership , nature, role and issues of governance; The workforce

finding the right mix of professional competence and social concern, retention

strategies, career development.

Operational issues in Social Entrepreneurship Unit No: 4

Duration: 10 Hrs

Operational Issues: Building the clientele base; Relations with Government and For

profit businesses, appropriation of surplus; Issues of sustainability, expansion and

diversification.

The Business Plan as an Entrepreneurial Tool

Unit No:

5

Duration: 10 Hrs

The Business Plan as an Entrepreneurial Tool, Financial Projections: how to do them

the right way, Debt, Venture Capital and other forms of Financing, Sources of External

Support, Development Entrepreneurial Marketing: Competencies, Networks and

Frameworks

Text Books:

1. Poornima Charantimat (2015) Entrepreneurship and small business development-

Pearson.

2. Khanka S.S (2009) Entrepreneurial Development, S.Chand, New Delhi

3. Kumar S. Anil (2012), Entrepreneurship Development, New Age, New Delhi

Reference Books

1. Morse, Eric A (2007), Cases in Entrepreneurship: The Venture Creation Process, Sage

South Asia, New Delhi

2. Naidu, (2008), Management and Entrepreneurship, PHI, New Delhi


1. Understanding the nature and basic concepts of Entrepreneurship

2. Analysis and identifying opportunities for new ventures

3. Handling the operational issues in Social entrepreneurship

4. Understand the techniques of establishment of social entrepreneurship

5. Understanding the environmental factors affecting entrepreneurship.



problems.




aspects of business




advancement.


large.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops



Components Average of two

IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Managing E-Business Credits: 03

Course Code : MBAIT3316 L:T:P 35-15-0



Pre-requisites: : Students are required to be aware of the basics of e-business and technology

Course Objectives:

This course is aimed at developing an understanding of emerging e-business paradigms, with

special reference to various issues and concerns imperative to implementation of e-business

strategies. The course will focus on analysis of factors responsible for successes and failures of

e-business initiatives.

Managing businesses electronically Unit No: 1

Duration: 9 Hrs

E-Business and E-Commerce. Role of transactions on the electronic media. Growth of E-

Business in an organization. Impact of E-Business on industries; Components of E-Business

technology; Role of websites and Internet in E-Business. Emerging technologies for E-

Business solutions.

Introduction to e-Commerce Unit No: 2

Duration: 13 Hrs

Role of EDI in e-Commerce. Different types of e-Commerce. Emerging paradigms of e-

commerce – M-Commerce, T-Commerce, and WAP. Knowledge management in the e-

Commerce Era. Indian e-Commerce Scenario; IT Act; Indian Convergence Bill; Cyber

Appellate.

Electronic Payment Systems Unit No: 3

Duration: 12 Hrs

Electronic Payment Systems. Paying via the Net. Payment Protocols; Payment Gateways;

Payment and Content Management; Role of ASPs in Payment via the Net. Security and

Privacy Issues related to E-Commerce. On-line, Pre-paid and post-paid Electronic Payment

Systems. Architectural Framework for E-Business.

Implementing B-2-B E-Commerce Unit No: 4

Duration: 10 Hrs

Supply-Chain Integration; Enterprise Application Integration. E-Commerce Value Chain.

Internet Business Models; Internet Business Strategy; Implementation Strategies. Search

Engines and Internet Advertising. Building Virtual Communities.

Building e-Alliances Unit No: 5

Duration: 6 Hrs

Business Exchanges and Intermediaries. E-Business Strategies and Economies of E-Business.

Text Books:

1. E-Commerce: An Indian Perspective, P. T. Joseph, Prentice Hall, 4th Edition, 2013.

2. The E-Business revolution: Living and working in an interconnected world. Amor, D.

(2000). New Jersey: Prentice Hall Inc.

3. Electronic commerce: Framework, technologies and applications (3rd ed.) Bhaskar, B.

(2009). New Delhi: Tata McGraw Hill Education.

Reference Books:

1. Electronic Commerce: A Simplified Approach, Munesh Chandra Trivedi, Jaico

Publishing House, 2011.

2. E-Business and e-commerce management (3rd ed.) Chaffey, D.(2007)..Pearson

Education.

3. Management Information Systems, 10th Edition, By James O'Brien and George

Marakas

4. MIS, Managing Information systems in business government and society by Rahul De,

Wiley india publication


1. To understand the use of technology in managing business electronically

2. To understand the application and reach of e-commerce in India

3. To evaluate various e-payment alternatives

4. To evaluate the methods to build e-alliances

5. To understand B-2-B e-commerce



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title :Strategic Management of Information

Technology

Credits: 03

Course Code : MBAIT3317 L:T:P 35-15-0



Pre-requisites: Students needs to be aware of the concept of information systems used in

business.

business

Course Objectives:

This course is designed to help students to understand the importance of managing

Technology, innovation and change at the firm’s level and also at the national level

Using Technology to Transform the Organization Unit No: 1

Duration: 10 Hrs

Information Technology in workplace, what is information technology, Transforming organizations,

Information technology and the manager, The challenge of change, six major Trends, Interpreting

and understanding information, Nature of Information, A model for interpreting information,

characteristics of information, from information to knowledge, the decision making process,

problem finding and solving, frame work of information technology, changing technology and

applications, processing transactions, decision support, executive IS an expert systems

Information Systems and Management Strategy Unit No: 2

Duration: 10 Hrs

The competitive environment of business, partnering for mutual benefit, Bargaining power of

suppliers, bargaining power of buyers and customers, industry regulations, Using IT for computing,

competing on low cost, competing on differentiation, Information Goods, properties of information

goods, Technology lock-in and switching costs, Network Externalities, Tippy Markets, Information

system and competitive strategy, the value chain, information systems for value chain activities,

Global Trends in Technology Management

Strategic Issues of Information Technology Unit No: 3

Duration: 8 Hrs

Information Technology and corporate strategy, the value chain, A frame work for the strategic use

of IT, capitalizing on Information Technology, creating and sustaining a competitive edge, IT with

the business environment, Managing Information Technology

System Alternatives and Acquisition Unit No: 4

Duration: 12 Hrs

The Industry, To Buy or Not: Major Applications, The Service Industry, Pros and cons of

outsourcing strategies for acquiring equipment and services, evaluating performance , acquiring

computers, Dealing with obsolescence, Dedicated Application packages, establishing criteria,

Making a final decision, Enterprise software packages, packages for PCs, System Analysis and

Design, A system design life cycle, Spiral Model of Development, Enhancing the life cycle:

packages and other nontraditional techniques

Technology Environment Unit No: 5

Duration: 10 Hrs

Technology Environment, Science & Technology in India, R&D, Technology Missions, Trade

Policy and other Policies, Linkages, Technology Support System Financing ,Venture Capital,

Technology Gaps and needs Evaluation of Technology Option Ruts, R & D Resource Management.

Text Books:

1. Henry C. Lucs, Jr. 7th Edition, Information Technology for Management, Tata McGraw-Hill

2. Kenneth C. Laudon, Pearson, 12th Edition, Management Information Systems,

Reference Books

1. Rahul De, Managing Information Systems in Business, Government and society, Wiley India

2. James O'Brien and George Marakas, 10th Edition, Management Information Systems


1. Understand the risks and benefits of digitized processes and think strategically about

whether to perform those processes internally or externally

2. Understand why some firms are better able to convert their IT investments into

business value and identify steps to ensure effective IT decision making

3. Understand from a business perspective how to generate business value from IT

investments.

4. Understand how IT will shape future businesses and be prepared to contribute to

enterprise architecture;

5. Identify proper processes to control and manage growth



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6.Semester End Examination ( SEE)



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Skill Development 3 Credits: 01




Pre-requisites: The students should have basic logical reasoning.

Course Objectives:

The course is designed to develop employability skills of the student.

Oral Communication

Unit No: 1

Duration: 7 Hrs

Voices and Speech

Vocabulary

Written Communication

Unit No: 2

Duration: 13 Hrs

Sentence completion

Para-jumbles

Group Discussion

Unit No: 3

Duration: 12 Hrs

Group Discussion (O)

Group Discussion Mock

Personal Interview Unit No: 4

Duration: 9 Hrs

Personal Interview (O)

Recruitment Essentials

Personal Interview Mock


1. Able to communicate effectively

2. Able to crack interviews..




advancement.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops




two IA tests

Average of Two

assignments





Resume Building

Unit No: 5

Duration: 9 Hrs

Resume Building (O,M)

Resume Building Mock

Text Books:

1. FACE reading and learning material






o Part A contains one mark questions students have to answer five questions out of

seven questions.

o Part B contains 3 marks questions, students have to answer five questions out of

seven questions.

o Part C contains 5 marks, this is compulsory to answer for all students.

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