godrej aadhar report

Project ReportOn

ANALYSIS OF RURAL RETAIL MARKET FOR AADHAR

Submitted to

AADHAAR RETAILING LIMITED (PUNE)

BY

SHYAM SHIRADHONKAR

In Partial fulfillment of Training program

6th July -11th July 2009

ACKNOWLEDGEMENT

On completion of my project, I would like to express my

sincere thanks to those who guided, advised, inspired, and supported

me during my project report. I am grateful Mr. Rahul Athawale

(Store Incharge), Mr. Vikas Kale (TSI), Sujit Bombe (FSA) & Ajit

Patil (FSA) for their valuable guidance in my project work. I would like

to express my deep sense of gratitude towards them.

I am also indebted to Godrej Agrovet Ltd. Pune for giving me

opportunity to do this project. I also take this opportunity to thank to

all Staff of Aadhaar Retailing and also who were directly or indirectly

concerned with the completion of my report.

Shyam Shiradhonkar

B.Sc. (Agri), MBA (Mrkt)

INTRODUCTION

Agricultural retail

India’s large consumer base along with export potential and reforms in agriculture (such as opening up of many agriculture sectors for 100 per cent FDI, allowing farmers to sell their produce directly to buyers) have attracted a large number of corporate into the agricultural retail segment.

For its e-Choupal scheme, ITC built internet kiosks in villages to provide farmers access to latest information on weather, market prices and foods in demand among other things.

With a US$ 5.6 billion, multi-year investment in agriculture and retail, Reliance Retail will establish links with farms on several thousand acres in Punjab, West Bengal and Maharashtra.

FieldFresh, planning to become India's first large-scale exporter of produce, will annually pay farmers over US$ 30,000 to lease land for vegetables, to hire tractors and to pay their workers.

PepsiCo, with agriculture exports worth US$ 40 million, has launched a five-year program with the Punjab Government to provide several hundred farmers with four million sweet-orange trees for its Tropicana juices by 2008. It has also introduced farmers to high-yielding basmati rice, mangoes, potatoes, chilies, peanuts and barley for its Frito-Lay snacks.

Fresh@, a food and grocery retail initiative of Heritage Foods (India) Ltd, is in the process of developing a 5,000-acre cluster farming complex to feed the retail network that will have 100 stores in the next few months.

Kishore Biyani’s Future Group runs Big Bazaar and Food Bazaar, one of the most popular retail chains in India.

The rural retail market is currently estimated at US$112 billion, or around 40 per cent of the US$ 280 billion retail market. Major domestic retailers like AV Birla, ITC, Godrej, Reliance and many others have already set up farm linkages. Hariyali Kisan Bazaars (DCM) and Aadhars (Pantaloon-Godrej JV), Choupal Sagars (ITC), Kisan Sansars (Tata), Reliance Fresh, Project Shakti (Hindustan Unilever) and Naya Yug Bazaar are established rural retail hubs.

ORGANISATION PROFILE

The first Godrej Aadhaar Centre was started in December 2003 in Manchar, Pune District. Since then Godrej Aadhaar Centers have been set up across the country in the states of Maharashtra, Gujarat, Punjab, Haryana, Andhra Pradesh, Tamil Nadu, Orissa and West Bengal.

These centers provide valuable technical guidance, soil & water testing services. They also retail quality products of leading companies. Aadhaar centers also a facilitate credit to farmers and provide a platform to sell their produce. To farmers, it’s a complete solution under one roof.

Key Highlights

Godrej Aadhaar, to provide complete agricultural solutions to farmers

OBJECTIVE OF TRAINING

To Study Product available in Aadhaar Retailing and Their use on crops.

To Study Competitor in Rural Retail Market.

To Study understand the farmers nature towards crop problem by Field visiting.

To Study Target customer of Aadhaar Retailing.

SERVICES PROVIDED BY AADHAR

Soil & water testing.

Selling branded Org. & Inorganic Chemical Fertilizers.

Provided Agricultural Library, Audio &video C.D.

Sell of Branded Seeds, Pesticides and Animal Feeds.

Provided Advanced Agri. Implements & Seedlings of Tomato & Cabbage.

Insurance Services.

Aadhaar’s Structure(Agri. section)

Store In-Charge (S I)

↓

Technical Service Incharge (T S I)

↓

Field Service Assistance (F S A)

↓

Farmer (Target Customer)

I)PRODUCT AVAILABLE IN AADHAAR, MANCHAR

FUNGICIDES

PRODUCTNAME SCINTIFIC NAME TYPE OF CHEMICAL

Indofil Mencozeb 75% W P Contact Fungicides

Bayleton Tridimefron 25%WP Systematic Fungicides

Mildvip Thiophanate 70%WP Systematic Fungicides

Anthracol Propineb 70%WP Contact Fungicides

Larvin Thiodicarb 75%WP Stomach & C. Fungicides

KocideCopper Hydroxide 77%

WPContact Fungicides.

Ridomil MZMafenoxam4% + Mancozeb 64%

Systematic & C. Fungicides

CelphasAluminum Phosphide

56%Contact Fungicides.

Tilt Propiconazole 25% E.C. Systematic Fungicides

AcrobatDimethomorph 50% W

PSystematic Fungicides

Biohit Formulation

Tricoderma Viride 1%W W

& Nutrient mediumBiological Fungicides

INSECTICIDE

PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICAL

Cypervip 10EC Cypermetrin 10EC Insecticide

Chlorovip Chloropyriphos 20EC Insecticide

Omite Propargite 57EC Insecticide

Monovip Monocrotophos 39SL Insecticide

Regent Fipronil 5%SL Insecticide

Avaunt Indoxacarb 14.51SL Insecticide

Hostathion Trizophos 40ECBroad Spectrum

Insecticide

SparkDeltamethrin 1%+

Trizophos 35ECBroad Spectrum

Insecticide

Quinansaan Quinalphos 25ECBroad Spectrum

Insecticide

Ekalux Quinalphos 25ECBroad Spectrum

Insecticide

Propenovip Profenophos 50ECBroad Spectrum

Insecticide

Admire Imidacloprid 70WG Systemic Insecticide

Confidor Imidacloprid 17.80SL Systemic Insecticide

Cybil Cypermetrin 25EC Contact Insecticide

Achook Azadirachitin 1%WW Insecticide

Imidiate Imidocloprid 25% EC Systemic Insecticide

Manik Acetamiprid 25% EC Insecticide

Endovip Endosulphan 35% EC Insecticide

Curocron Propenofes 10% ECBroad Spectrum

Insecticide

Actara Thiomethaxom 25% WG Insecticide

Lanin Thiodibanx 75% WPStomach & Contact

Insecticide

Pegasus Dyphenthuron 50% WpBroad Spectrum

Insecticide

HERBICIDES


GramoxoneParaquate dichloride

24%SLNon Selective Contact

HerbicidesAtravip / Atrasaan Atrazin 50WP Contact Herbicide

Algrip

Metsulfuron Methyl 20%WP

Contact Herbicide

GROWTH REGULATOR


Double Brassinolides Crop Yield EnhancerMagic Grow + Lactic Acid Bacteria,

Photosynthetic Bacteria, Yeast

Organic Soil And plant vitalizer

Combine Brassinolides Growth RegulatorEthrel Ethephin 39%SL Growth Regulator

Vipul / All Best (In both Ganual &

Liquid)Traicontanoil Growth Regulator

Mahadhan Natural Bio-Enzyme & Minerals Growth Regulator

FERTILIZERS

PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICALUrea Nitrogen 46% Straight Fertilizers

SSPP2O5 60% & Sulfur

11% Straight Fertilizers

BensulfS-90%, Bentonite


18:18:10 Mix Fertilizer20:20:00 Mix Fertilizer20:10:10 Mix Fertilizer

DAP Complex Fertilizer10:26:26 Complex Fertilizer15:15:15 Complex Fertilizer19:19:19 Complex Fertilizer

5:10:05 Graded Organic Manure

Mixture13:00:45 Complex FertilizerPoorak Micronutrient mix fertilizer

Biola Bio-fertilizer

OTHER PRODUCT

PRODUCT NAME DETAIL TYPE OF CHEMICAL

MicrolaZn-3%, Fe-2.5%, Cu-

1%, etcMultimicro nutrient liquid

additive

Bororich Boron 20% Pure & Soluble BoronNimin Neem Triterpens Nitrogen use efficiency

increaser

PlanofixAlfanathic acetic acid

4.5% EC Plant Hormone Spray

GokulZn-0.4%, Calcium

20%, EtcMineral Mixture Feed

Supplement

Ruchira Granule feed

Milkmore Cattle feed pellet

Vikas Soil conditioner

PlanofixAlpha naphthyl

Acetic acid 45% SL Plant Hormone Spray

NemastinNematophagous

fungi Bio-Nematicide

Composting Culture For Composting Debris

II)RESULT OF MARKET SURVEY

PRODUCT AVAILABLE IN OTHER STORES IN MANCHAR

1) Sai Agro Agency, Market yard, Manchar

PRODUCT NAME SCINTIFIC NAME

TYPE OF CHEMICAL

Karate S E C Lambda cyhalothrin 5% E C Insecticide

Nurelle-D 505

Chorpyriphos 50% +Cypermethrin 5%

(500+50) E C Insecticide

Agralpha Alphamethirin 10% E C Insecticide

Roger Dimethioate 30% E C Insecticide

Avaunt Indoxacarb 14.51SL Insecticide

Hostathion Trizophos 40ECBroad Spectrum

Insecticide

Spark Deltamethrin 1%+ Trizophos 35ECBroad Spectrum

Insecticide

Confidor Imidacloprid 17.80SLSystemic

Insecticide

Cybil Cypermetrin 25EC Contact Insecticide

Achook Azadirachitin 1%WW Insecticide

Admire Imidacloprid 70WGSystemic

Insecticide

HERBICIDES

PRODUCT NAME SCINTIFIC NAME TYPE OF CHEMICALTaraga Super Quizolofos-Ethoel 5% Selective Herbicide

GramoxoneParaquate dichloride

24%SLNon Selective Contact

Herbicides

Atravip / Atrasaan Atrazin 50WPContact Herbicide

Goal Oxyflorfen 23.5% Herbicide

Sensor Metribuzin 70% W P Herbicide

Whip SuperPhenera-prop-p-ethoel

9.3% Herbicide

Akruti Weed Killer2,4-D, Sodium Salt

80% Herbicide

FUNGICIDE


Diathem45% Mencozeb 75% W P Fungicide

Contaf-SE Hexaconazole 5% E C Fungicide

Aliette Fungicide

Anthacol Propineb 70% W P Fungicide

Acrobat Dimethomorph 50% W P Fungicide

Ridomil GoldMetalaxyl-M 4% +

Mencozeb 64% W P Fungicide

RokoThiophanate Methyl 70%

W P Fungicide

Bavistin Carbendazim 50% W P Fungicide

Krilaxyl Metalaxyl 35% W P Fungicide

Systhane Mycobutanil 10% W P Fungicide

FERTILIZERS


SSPP2O5 60% & Sulfur


BensulfS-90%, Bentonite

10% Straight FertilizersRichfield 19:19:19 Complex FertilizerFestisol 12:61:00 Complex Fertilizer

Krish 19:19:19 Complex FertilizerDAP Complex Fertilizer

Higrow 19:19:19 Complex FertilizerMg sulphate 9.5 % Micro Nutrient Fertilizer

2) Sidhi Krishi Udyog, Market Yard, Manchar

FERTILIZERS


Diamond LifterGraded Organic Manure

Mixture

3) More Brothers Fertilizers, Market Yard, Manchar

FERTILIZERS


SSP PowderP2O5 60% & Sulfur11% Straight Fertilizers

SSP Granule Straight FertilizersMOP Straight Fertilizers

Samrat DAP 18:46:00 Complex FertilizerSamarth 10:26:26 Complex FertilizerSampatti 12:32:16 Complex Fertilizer

Boron Micro Nutrient FertilizerZinc sulphate

Micro Nutrient Fertilizer

4) Shinde & Co., Near SBI Bank, Manchar

INSECTICIDE


TYPE OF CHEMICAL

Rogohit Dimethioate 30% E C Insecticide

Saver- 7 Nitromethane 20% Insecticide

Hayamida Imidochloprit 17.8% S L Insecticide

Knockdown super Lambda-cyhalothrin 5% E C Insecticide

Badshah Acetamiprid 20% S P Insecticide

FUNGICIDE


Hexastop Thiophelate methyl 70% W P Fungicide

Crystocyclin Steptocyclin 30% Fungicide

Jatayu Chlorothelonil 75% Fungicide

OTHER CHEMICALS


Sticker Cyperkil 25% E C Sticker, Spreader

Sudox Wormicide for Animal

Trishul 20 Chloropyriphos 27% E C Rodenticide

Retox Zinc phosphate Rodenticide

5) Om Agro Services, Pune-Nashik Road, Manchar.

SEED

CROP NAME VARIETIES NAMETomato Syngenta-1389, Abhinav

Namdhari-Vaibhav, UtsavBeejosheetal-Beejosheetal

Seminis-NainaCucumber Namdhari-Jypsy, Bio-swati

Vigro-Legendari, Golden seed

ChiliBeejosheetal-Garima

Subeej-Trisha 873Seminis-Sitara

Cauliflower Goldenseed-RimsimSyngenta-Snow cloud

BeetGoldenseed-Lalima

CabbageBeejosheetal-Dubali

French BeanSyngenta-Civel

Seminis-PhalguniPhadashi

OnionBeejosheetal-Lucifer, Phalguni

INSECTICIDE


TYPE OF CHEMICAL

Emida Emidachlorophil 17.80% Insecticide

Curacron Profenofos 50% E C Insecticide

Decis100 Deltamethrin 11% B E C Insecticide

Polythrin-CPropenofos 45% +Cypermetrin 4% Insecticide

Karate Lambda-cyhalothrin 5% E C Insecticide

Spark Deltamethrin 11% + Trizophos 35% Insecticide

Hostathion Trizophos 40% E C Insecticide

Nuvan Dichlorvos 76% E C Insecticide

6)Aditya Krishi Seva Kendra, Pune-Nashik Road,Manchar

SEED

CROP NAME VARIETIES NAMECabbage Mahyco-Kranti 139

Syngenta-BC 79

BC 300BC 73

Sunglow-Mitra 92Seminis-Green challenger

Green aujarScent

CauliflowerSyngenta-Snow cloud

Snow heartKimayaTetris

Suhasini

BeetrootBeejosheetal-Beetroot action

Namdhari-BeetrootBeet Madhur

Mahyco- Mahyco Lal 2Golden-Lalima

Tomato

Syngenta-Abhinav1389

Namdhari-Utsav 2535Shaktimaan

Vaibhav, samrat

Cucumber

Endom-american:- Snow whiteUS Agri seed: - US-800

Seminis: - MaliniNamdhari Seeds: - Gipsy

French BeansSeminis: - PhalguniSyngenta: - Seville

Chilli

Seminis: - SitaraSyngenta: - 2024, 1900, 7007

Bejo-sheetal: -Garima 378, Agrima278

Brinjal

Ankur: - AjayMahyco: - Mahyco-10Beejo-sheetal: - Janak

Seminis: - ManjiriSyngenta: - Manju

OkraMahyco: - mahyco-10 Hybrid

Ankur: - Ankur-40

7) Mahesh Krishi Seva Kendra, Market yard, Manchar

INSECTICIDE


TYPE OF CHEMICAL

Astina Acetamiprid 20% W P Insecticide

Korogen Biological Fighter Insecticide

Curacron Insecticide

FUNGICIDE


TYPE OF CHEMICAL

Coromil Fungicide

Kocide101 Copper Hydroxide 77% W P Fungicide

Bavistin Fungicide

Hexamaus Fungicide

HERBICIDE


TYPE OF CHEMICAL

Mertex Metribuzin 70% W P Herbicide

Clean 2,4-d, Sodium Salt 80% W P Herbicide

Goal Oxyflourfen 23.5% WP Herbicide

Targa Super Quizolofos Ethoel 5% E C Herbicide

Round Up Lypocin 41% Herbicide

Miracle Lypocin 71% Herbicide

GROWTH PROMOTER

PRODUCT SCINTIFIC NAME TYPE OF

NAME CHEMICAL

Biozyme Ascophyllum Nodusum Growth promoter

Boss Amino Acid Growth promoter

More Growth promoter

OTHER PRODUCTS


TYPE OF CHEMICAL

Solucombi Fe-5.0 %Mg-3.5 %Zn-3.0 %Co-1.0%Mb-0.3%

EDTA ChelatedMicronutrient

Mixture

Win-Chi-Win

Amino acid, Citric Acid,Fulvic Acid-30%

Vitamin B1, B2, B6 EtcBio-stimulate

III) FIELD VISIT

During six days duration of project I visited 7-8 former in regarding to understand there problem and recommend there solution. This field visiting provide me lots of information about farmers problems and nature. Some of them are,

1) Pratik Maroti Thorat

Total land :-4 Acre

Crop :-Tomato 20 Gunta Onion (Stored)

Other Crop : - Methi Onion (Stored)

Variety :-Abhinav -Tomato Methi –Local Variety

Agri. Implements : - Machine Sprayer, Leveler, Plough

Sowing :-2nd week of May

Irrigation : - Flood Irrigation.

Stage at visiting :-Fruiting

Spray :-Power plant (Growth promoter) (4th week of June)

Village :-Chandoli Tq.Ambegaon

Dt.Pune

2) Gorakhnath Bsjirao Thorat

Total land :-30 Gunta

Crop :-Tomato

Variety :-Endom-American-8505 (15Gunta) Abhinav (15Gunta)

Sowing :-3rd week of May

Agri. Implements : - Machine Sprayer, Leveler, Plough

Irrigation :- Flood Irrigation.

Stage at visiting :-Fruiting (Both Variety)

Spray :-Ripener (Growth promoter) Solufeed

Fertilizer Used :-Uria-50 kg Nimboli Pend

18:46 (Mix Fertilizer)

Recommendation :-Dimore (For Fruit Feeling)

Village :-Chandoli Tq.Ambegaon

Dt.Pune

3) Shivaji Dattatray Wagh

Total land :-5 Acre

Crop :-Tomato (1Acre) Maize (4 Acre)

Variety : - Tomato- Abhinav Maize - Golden Baby Corn

Sowing :-1st week of May (Tomato)

Agri. Implements : - Machine Sprayer, Leveler, Plough, Tiller.

Irrigation : - Flood Irrigation.

Stage at visiting :-Fruiting

Spray :-Vipul (Growth Regulator) Admire (Insecticide)

Fertilizer Used :-Uria-50 kg Nimboli Pend

18:46 (Mix Fertilizer)

Village :-Ranjani Tq.Ambegaon

Dt.Pune

CONCLUSION

It can seen that aadhar retail Getting good response from farmers.

Aadhar retail provides agriculture and non agriculture product in one roof.

Availability of product is less than rural competitor.

Aadhar having great scope to capture maximum market in rural retail sector.

Though having many advantages in favor of Aadhar it has to work hard for increasing the coverage to have an upper hand over the competitors.

Increase product availability, Wide range of product availability can increase the customer interest.

Increase marketing channel and advertising.

Promotion and campaigns to attract customers.

Building loyalty by identifying regular farmers and offering

benefit to them.

Monitoring customer needs constantly.

godrej aadhar report

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